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21 Sep 08 THE NEW NIKON COOLPIX L5 ADDS VIBRATION REDUCTION TO A 5X ZOOM-NIKKOR GLASS LENS FOR COMPACT VERSATILITY

User-friendly design and function offers consumers an enhanced and steady shooting experience

MELVILLE, NY (August 24, 2006) - is pleased to introduce the COOLPIX L5, a new addition to its Life series of . Compact and user-friendly, the L5 is the ideal camera for the family snap-shooter that wants a capable, well-featured camera at an affordable price. The L5 has 7.2 for generating superior quality prints, a 5x lens for creative compositional freedom, an incredible, bright 2.5-inch that is easy to view in any condition, and Vibration Reduction, an in-camera stabilization that compensates for or vibrations.

“The COOLPIX L5 represents the perfect balance of simple, intuitive design and innovative, useful technology,” says Bill Giordano, General Manager Marketing, COOLPIX for , Inc. “The L5 is a great choice for parents and families or anyone that likes to capture on the move.”

Building on the success of previous L series cameras, the L5 includes new technology designed to enhance the experience of the point and shoot consumer. The L5 is equipped with a high-powered 5x lens for creative control and freedom in a variety of settings from intimate personal portraits to large or wide outdoor scenes. To help consumers utilize the camera’s long , the L5 features Vibration Reduction, an innovation that minimizes the probability of blurry by compensating for various levels of camera shake.

For composing and displaying , the L5 is equipped with an incredible, bright 2.5-inch . The LCD displays the Scene Modes menu with 15 Scene Modes, 4 with Scene Assist that automatically program the camera for optimum performance in a variety of shooting conditions.

’s In-Camera Image Innovations add to the convenience of the L5 by giving users the power to automatically improve in-camera. For ease of use, the COOLPIX L5 is equipped with a One-Touch Portrait Button, which activates ’s In-Camera Innovations. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects with insufficient light. The L5 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that identifies and saves the sharpest image from a series automatically.

In addition, the COOLPIX L5 offers TV quality movie recording with sound in modes ideal to be played on televisions and computers.

Compact and easy-to-carry with a smooth and elegant design, the L5 packs an incredible amount of technology into a palm-sized camera. The L5 is compatible with AA-size in alkaline, lithium, oxy-nickel and rechargeable forms to keep you shooting while on the move. For , the camera has 8 MB of internal and is compatible with an array of SD cards.

The COOLPIX L5 even simplifies printing with PictBridge, and is USB compatible for transferring to computers and other peripherals. A complimentary copy of PictureProject is included with the L5 for importing, editing and organizing .

The COOLPIX L5 will be available in stores September 2006 with an MSRP of $299.95. For more information about the L5 and the full line of COOLPIX cameras, please visit www..com.

*Face-recognition capability may be limited in some shooting conditions

About
, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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