21 Sep 08 NIKON® INTRODUCES THE 70-300MM F/4.5-5.6G ED-IF AF-S VR ZOOM-NIKKOR LENS
New Lens Offers Enhanced Nikon VR (VRII) Vibration Reduction System in a Compact, 4.3x Zoom Lens for Nikon DX Format Digital and 35mm Film SLR Cameras
MELVILLE, NY, AUGUST 9, 2006 - Nikon Inc. (www.nikondigital.com) today introduced the new 70-300mm f/4.5-5.6G ED-IF AF-S VR Zoom-Nikkor lens, a 4.3x zoom lens that is ideal for telephoto shooting opportunities. It incorporates many of Nikon’s most advanced lens design attributes such as Extra Low Dispersion (ED) glass, Silent Wave Motor technology (SWM) and Enhanced Vibration Reduction (VR II), in a design engineered for use with both Nikon DX format digital and 35mm film SLR cameras. With a high-powered 70-300mm focal length range, the lens is ideal for sports, action, wildlife, travel and portrait photography, among other telephoto applications. When used on a Nikon DX format digital SLR, this lens approximates the picture angle performance of a 105-450mm lens on a 35mm SLR camera.
“Nikon’s range of Nikkor lenses with Vibration Reduction technology has grown substantially and the new 70-300mm f/4.5-5.6G ED-IF AF-S VR Zoom-Nikkor lens is another excellent addition, offering both Nikon digital and 35mm SLR photographers an advanced high-powered zoom lens in a surprisingly compact, lightweight design,” said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “High quality lens design requires a challenging blend of art, science and, of course, photographic experience. With the new 70-300mm AF-S VR Zoom-Nikkor, Nikon engineers have again met that challenge, producing a lens whose optical performance delivers clarity and contrast typically found only in lenses costing substantially more,” he added.
Beyond the lens’ incredible optical versatility is the benefit of Enhanced VR II Vibration Reduction - an innovation that makes it possible to take substantially sharper handheld pictures at slower shutter speeds than would otherwise be possible. This provides the distinct advantage of being able to shoot more effectively in a much broader variety of challenging conditions. With the new Nikon VR II advantage, users can take pictures at shutter speeds as many as 4 stops slower* than they ordinarily could shoot without the image degrading blur associated with camera shake at slow shutter speeds. Nikon’s advanced VR technology further enhances picture taking potential with a choice of two modes to match most shooting conditions. VR Normal Mode primarily compensates for camera shake, and includes automatic panning detection, as well as automatic tripod detection. VR Active Mode effectively compensates for vibration in situations where it is more pronounced and more frequent, such as when shooting from a moving vehicle.
To further ensure outstanding optical performance, the 70-300mm f/4.5-5.6G ED-IF AF-S VR Zoom-Nikkor features two Extra-Low Dispersion (ED) glass elements and three complex aspherical lens elements that provide for higher resolution, high-contrast images while minimizing chromatic aberration, astigmatism and other forms of distortion. The lens also features Nikon’s compact Silent Wave Motor technology (SWM), which combines fast and precise autofocusing with super-quiet operation, as well as Internal Focusing (IF) construction that allows the lens to focus without changing its external size, improving balance and handling characteristics.
The 70-300mm f/4.5-5.6G ED-IF AF-S VR Zoom-Nikkor lens will be available beginning October 2006 with a Manufacturer’s Suggested Retail Price of $669.00**. For more information about Nikon and Nikkor optics, please visit www.nikondigital.com.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.
*Under Nikon measurement conditions.
** Manufacturers Suggested Retail Prices (MSRP) are for reference only. Actual prices are set by dealers and are subject to change at any time.
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21 Sep 08 NIKON® INTRODUCES NEW 18-135MM F/3.5-5.6G ED-IF AF-S DX ZOOM-NIKKOR LENS
MELVILLE, NY, AUGUST 9, 2006 - Nikon® (www.nikondigital.com) today introduced the versatile, affordable new 18-135mm f/3.5-5.6G ED-IF AF-S DX Zoom-Nikkor lens, further expanding Nikon’s successful line of DX Nikkor lenses, engineered for use exclusively with Nikon’s DX format digital SLR cameras. Developed for use with all Nikon D-series digital SLR Cameras, the 18-135mm f/3.5-5.6G ED-IF AF-S DX lens will be included as the compact, lightweight 7.5x zoom lens in the recently announced Nikon D80™ 10.2-megapixel digital SLR camera Outfit.
The 18-135mm f/3.5-5.6G ED-IF AF-S DX has a broad focal length range (providing picture angle performance approximating a 28-200mm lens on a 35mm film SLR camera) that is suitable for a wide variety of shooting situations, ranging from wide-angle landscapes to portraits, recreational sports, action and close-ups. This new lens offers a selection of Nikon’s highly regarded technologies such as compact Silent Wave motor (AF-S) for super fast and quiet autofocus operation, Extra-Low Dispersion glass (ED) for minimized chromatic aberrations, and Internal Focusing (IF) for convenient and balanced handling.
“The new 18-135mm f/3.5-5.6G ED-IF AF-S DX is an excellent, all-encompassing lens that can be an ideal companion to any Nikon digital SLR camera, especially the recently announced D80,” said Edward Fasano, general manager for Marketing, SLR Systems Products at Nikon Inc. “The 18-135mm f/3.5-5.6G ED-IF AF-S DX demonstrates remarkable optical performance along with wonderful compactness,” he added.
Designed exclusively for use with DX Format digital SLR cameras, DX Nikkor lenses deliver a versatile range of angle-of-view, higher performance, and outstanding center-to-edge-to-corner image quality, while making possible smaller and lighter designs.
The 18-135mm f/3.5-5.6G ED-IF AF-S DX lens will be available beginning September 2006 for a suggested retail price of $485. The lens will also be sold packaged with the recently announced D80 10.2-megapixle digital SLR camera. The packaged outfit will have an estimated street price of $1299.95*, offering photographers substantial savings when purchased together.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.
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21 Sep 08 Nikon(R) Introduces the D2xs(TM) Professional Digital SLR Camera, Delivering Performance Advancements and Enhanced Features
* 12.4-Megapixel D2xs Offers Unique Combination of Extraordinary Image Quality, High-Speed and High-Resolution in a Single Camera Body
* Internal and External Refinements Make D2xs a Commendable Successor to Nikon’s Flagship D2x Digital SLR Camera
MELVILLE, N.Y., June 1 — Nikon(R) (http://www.nikondigital.com), the world leader in photography, today introduced the new D2xs(TM) professional digital SLR camera, incorporating an impressive range of refinements that improve overall camera performance and enhance the user experience. The D2xs shares many performance and design innovations with the current and highly successful D2x camera, including the 12.4 million pixel DX format CMOS image sensor that renders images with high resolution and sharp detail, necessary for demanding professional assignments. The D2xs also hosts a range of upgraded features that make operation significantly more responsive — including refined viewfinder performance that makes for easier composition when shooting in Nikon’s exclusive High-Speed Crop mode, a new 2.5 inch LCD with a 170-degree wide viewing angle, individually calibrated at the factory to ensure consistent color fidelity, significantly increased battery life and a wide range of firmware enhancements.
With its numerous refinements, the D2xs is truly equipped to meet the widely varied demands of today’s professional photographers who strive to create photographs that push the boundaries of what’s possible. Not only does the camera successfully combine high resolution, speed and quality, but it also incorporates exclusive technologies that enable unfettered creativity. Options such as the WT-2A Wi-Fi transmitter achieves full wireless remote camera control and transmission, while the revolutionary i-TTL Speedlight technology included in the D2xs ensures radical new possibilities in creative lighting.
“Increasingly, professional photographers have chosen the D2x as their primary workhorse camera due to its remarkable performance and versatility, making it Nikon’s best selling professional digital SLR camera. With the introduction of the D2xs, Nikon has built upon the proven performance of its predecessor and added new technologies and refined features that will
offer professionals an enhanced overall experience,” said Edward Fasano, general manager for Marketing, SLR Systems Products, Nikon Inc. “The D2xs is poised to become the next Nikon DSLR of choice among professional photographers.”
Versatility Refined
Many of the capabilities that made the D2x such a success have been retained. The D2xs is capable of capturing 12.4 megapixel JPEG or RAW (NEF) images at a rate of up to 5 frames per second in continuous shooting mode, and maintains a rapid start-up time, the world’s shortest shutter release time lag of just 37ms, as well as a viewfinder blackout time of just 105 milliseconds. The D2xs also inherits the popular High-Speed Crop mode that uses a specific central area of the sensor to capture 6.8 megapixel resolution images at an incredible rate of up to 8 frames per second. A newly developed viewfinder in the D2xs automatically superimposes a mask over the cropped area within the viewfinder while in the High-Speed Crop mode, for easier and more confident composition.
The D2xs features Nikon’s acclaimed Mutli-CAM2000 high-speed AF system, with eleven autofocus sensors — nine of which are cross-type and placed in the rule of thirds layout. The D2xs offers improved subject acquisition and tracking capabilities as well as a new option for controlling the duration of Lock-On(TM) focus tracking, making it easier to adjust for shooting
different types of scenes and action.
New Image Rendering and Menu Options
With a combination of powerful image-processing technologies and Nikon’s exclusive 1,005 pixel 3D-Color Matrix Metering II, the D2xs makes it possible to capture beautiful 2.4-megapixel images that meet and exceed professional photographers’ needs for larger files that are rich in detail, color and smooth tonal range. The D2xs has also been refined so demanding photographers can take advantage of Nikon’s 3D-Color Matrix Metering II even in the High-Speed Crop mode. Professional photographers will appreciate the ability to select Adobe RGB in any of the three color modes — making it possible to work with a wider range of colors to match highly diverse assignments and workflow environments, while ideally complementing the NEF file. In-camera creative possibilities are extended even further through the addition of a new Black & White (sRGB) color mode.
Photographers shooting in RAW (NEF) will have the ability to shoot in black and white and still retain the color information in the RAW image data, allowing them to easily reverse a black and white image to color using Nikon’s new Capture NX software.
RAW and JPEG images taken using the D2xs can be trimmed within the camera to produce images of reduced display sizes ranging from 640 x 480 to 2,560 x 1,920 pixels. The resulting smaller files can help improve workflow efficiency by eliminating the time required to download and perform software editing within a computer.
New ISO sensitivity options offer greater convenience to photographers who work under constantly changing lighting conditions such as weddings. A new Auto ISO feature allows photographers to maintain a specific shutter speed while letting the camera automatically select an appropriate ISO setting, within a predefined range of sensitivities, based on the existing lighting conditions. This feature helps achieve optimum exposure while freeing the photographer to concentrate on composition. ISO sensitivity can also be manually set between ISO-equivalent 100 and 800 in increments of 1/3 EV, or boosted using HI-0.3, HI-0.5, HI-0.7, HI-1 or HI-2 settings when high sensitivity is a priority. The 3 settings between 800 and HI-1 are newly added to give the D2xs finer control over sensitivity.
Refined Ergonomics and Design
The D2xs body is consistent with the exterior styling of the D2-series, adopted from a design created by famed industrial designer, Giorgetto Giugiaro*. The body is proportionate and well balanced, with a well designed interface that is intuitive and seamless.
The D2xs improves upon its predecessor’s energy efficient design, and when combined with the newly developed high-energy EN-EL4a rechargeable lithium-ion battery, the camera boasts an unprecedented 3,800** shots per charge. Nikon’s highly sophisticated, real-time battery Fuel Gauge system in the D2xs allows photographers to determine the precise level of remaining charge, number of shots taken per charge and the overall life of the battery — all at the touch of a button.
A new 2.5-inch, 235,000 dot LCD monitor in the D2xs allows a 170-degree wide viewing angle, and is individually calibrated at the factory to ensure consistent color fidelity. The D2xs also features a new color scheme for menu displays.
Expanded Software Options
The D2xs features a unique Image Authentication feature that, when used with Nikon’s new Image Authentication Software, marks the authentication of an image captured by the camera and can determine whether or not it has been altered since capture. Image data is a critical link in the “chain of evidence” for verifying image authenticity, and D2xs’s hardware and software-based image authentication solution allows easy, secure authentication of images for a wide range of requirements. The softwareenables verification of JPEGS, TIFF and NEF (RAW) images taken with the Nikon D2xs.
A new remote control software called Camera Control Pro is also available for the D2xs, enabling unprecedented remote control operation of many camera functions from a personal computer. Camera Control Pro software is the next generation of camera control software, previously bundled with Nikon’s Capture 4 software, and features substantial advanced features that offer limitless creativity to photographers who need to control their camera remotely. Camera Control Pro can control the D2xs remotely tethering a high-speed USB cable or optional WT-2a wireless transmitter.
The D2xs is also compatible with Nikon’s soon-to-be-released Capture NX(TM) software — a highly versatile yet elegantly simple photo editing solution that provides easy, yet powerful and visually intuitive image-editing and enhancement tools. With Capture NX, photographers will be able to tap into the full potential of D2xs’s RAW (NEF) files, while also apply powerful photo image processing and editing tools to JPEG and TIFF files.
The D2xs will be available from Nikon authorized retailers in late June for an estimated street price of $4699.95***. For more information, please visit http://www.nikondigital.com
About Nikon
Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX(R) compact digital cameras; COOLSCAN(R) digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative(TM), the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.
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21 Sep 08 Nikon Unveils First Ever Macro Lens With Vibration Reduction
New Nikkor Lens Offers Quiet Autofocusing and Enhanced VR for Close-Up Photography with Nikon digital and 35mm film SLR cameras
MELVILLE, NY, FEBRUARY 21, 2006 - Professional photographers and enthusiasts seeking the latest opportunity to enhance their extreme close-up and general photography possibilities can rely on Nikon’s new 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor. Nikon Inc. (www.nikonusa.com) today introduced the world’s first macro lens equipped with Nikon Vibration Reduction (VR) and Silent Wave Motor (SWM) systems. Engineered for use with Nikon digital and 35mm film SLR cameras, this lens offers a host of Nikon’s advanced optical features and technologies including Nano Crystal Coat, Extra Low Dispersion (ED) glass and Internal Focusing (IF) design.
“We are excited to offer the 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor as the newest addition to Nikon’s range of high performance Nikkor lenses that deliver unmatched optical performance and advanced capabilities. Extreme close-up photography is one of the most demanding and popular forms of photography, and this new lens significantly extends the range of conditions under which professionals and enthusiasts can achieve outstanding results,” said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “With enhanced VR II technology built into the lens, photographers can shoot hand-held at shutter speeds up to four stops slower than would otherwise be possible, and still get razor sharp pictures.”
Combined with the Silent Wave Motor technology and Internal Focusing system, the 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor provides handling characteristics that better enable superior close-up photography under a broad range low-light conditions. And like other high-performance Micro-Nikkor lenses, the new 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor is perfectly suited for general photography as well.
The 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor features Nikon’s enhanced Vibration Reduction System (VR II) which substantially improves high-quality hand held close-up shooting. The VR II function minimizes the negative effects of camera shake by offering users the ability to take pictures at shutter speeds as many as 4 stops slower* than would otherwise be possible, without the image degrading blur associated with slow shutter speeds. Nikon’s VR technology further enhances picture taking potential with a choice of two modes to match most shooting conditions. VR Normal Mode primarily compensates for camera shake, and includes automatic panning detection, as well as automatic tripod detection. VR Active Mode effectively compensates for vibration in situations where it is more pronounced and more frequent, such as when shooting from a moving vehicle.
The addition of SWM delivers faster and quieter auto-focusing, along with quick switching between autofocus and manual operation. Near-silent focusing can also be attributed to the Internal Focus (IF) design which also provides a constant lens length and eliminates front lens rotation, making it an ideal lens for use with the new Nikon Wireless Close-Up Speedlight System. Together, the SMW, VR II and IF components provide the photographer sharp images at close range (macro shooting focus of 31cm) without disturbing the subject during focus.
The 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor optical formula is highlighted with Nikon’s Nano Crystal Coat and Extra Low Dispersion (ED) glass. These highly advanced optical technologies provide higher-quality resolution and high-contrast images by reducing chromatic aberrations and virtually eliminating reflections caused by multiple internal lens elements.
The AF-S VR Micro-Nikkor 105mm f/2.8G IF-ED lens will be available beginning in March 2006 for an estimated selling price of approximately $799.00**. For more information about Nikon and the Nikkor brand of optics, please visit www.nikonusa.com.
105mm f/2.8G ED-IF AF-S VR Micro-Nikkor: Major Features
- The world’s first macro lens equipped with SWM and VR systems
- VR II Vibration Reduction technology allows photographers to shoot hand-held at as many as 4 shutter speeds slower* (at near infinity to 1/3x shooting and approx. 1 step at near 1:1) than would otherwise be possible, assuring dramatically sharper hand-held images.
- Incorporates Silent Wave Motor (SWM) for fast and quiet autofocusing, and quick switching between autofocus and manual operation.
- Engineered for use with Nikon digital and 35mm film SLR cameras.
- Offers a 105mm focal length (picture angle equivalent to 157.5mm with Nikon DX format).
- Design incorporates 14 elements in 12 groups (with 1 ED glass and 1 Nano Crystal Coat-deposited lens elements).
- ED glass and Nano Crystal Coat combine to minimize chromatic aberration, providing higher resolution and high-contrast images.
- Employs a nine-blade rounded diaphragm opening ensuring that out-of-focus elements appear more natural.
- Offers a Maximum reproduction ratio of 1:1.
- Enables focusing from as close as 31cm (12.2 in.) from the subject through its entire focal range.
- M/A mode for rapid switching between autofocus and manual focus operation.
- Internal Focusing (IF) design simplifies the use of circular polarizing filters.
- HB-38 Bayonet Lens Hood (included) greatly reduces stray light, enhancing image quality.
- Supplied with CL-1020 Flexible Lens Pouch
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21 Sep 08 Nikon Unveils the New D200 Digital SLR Camera
10.2 Megapixel D200 Digital SLR Delivers Outstanding Image Quality with Blazing Speed, Rugged Construction and Intelligent Features
MELVILLE, NY (November 1, 2005) - Nikon (www.nikondigital.com) today introduced the highly anticipated new D200 - a precision-engineered, high performance digital SLR camera designed to satisfy the requirements of passionate and demanding photographers. Combining brand new technologies with advanced features inherited from Nikon’s venerable D2X professional digital SLR camera, the D200 incorporates more must-have features than any other camera in its class, enabling photographers to capture images in a way once reserved only for professionals.
The D200 promises an extremely satisfying shooting experience, with a winning combination of quality, performance, construction and advanced system features. Employing a newly developed 10.2 effective megapixel Nikon DX Format CCD image sensor, the D200 captures images with remarkable resolution and clarity. Its sophisticated 1005-pixel 3D Color Matrix Metering II system ensures ideal exposures while an advanced Nikon image processing engine renders images with superb clarity and smooth color gradations. The D200 reacts with lighting speed, powering-up in a mere 0.15 seconds, and firing in an imperceptible 50 millisecond shutter release lag time. It can shoot five frames per second with a drastically shortened viewfinder blackout time of just 105 milliseconds between shots. Its large, bright viewfinder offers 0.94x magnification for comfortable and precise composition while a new 2.5 inch LCD screen provides ultra-wide 170 degrees viewing angle from all directions. With an all new 11-area Autofocus system, robust control of Nikon’s i-TTL Creative Lighting System and advanced Wi-Fi image-transmission options*, the D200 is a perfect fit for discriminating photographers and a natural choice for wedding, event and action photographers.
“Nikon has spent considerable time and effort to truly understand the qualities and features photographers desire in an advanced digital SLR camera. The D200 embodies this research and delivers a camera that’s built to the requirements of passionate photographers, and meets demands for resolution, speed, precision, and ultimate image quality. The D200 represents an unmatched combination of quality, performance and value that’s hard to resist,” said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “The D200 is hands-down the most capable digital SLR camera in its category.”
SMARTER
The D200 embodies a host of intelligent technologies that deliver remarkably precise control and accurate automatic features. Equipped with Nikon’s exclusive 1,005 pixel 3D Color Matrix Metering II, the D200 seamlessly determines ideal exposures even in complex lighting conditions. Capturing scene elements including brightness, contrast and color content with a unique 1,005-pixel RGB-enabled sensor, this advanced system employs further improved algorithms for even better evaluation of large area highlight and shadow detail. The 3D Color Matrix Metering II light metering system also uses an onboard database of detailed exposure information from over 30,000 actual images against which instantaneous real-time comparisons are made as part of determining exposures. Rather than merely looking at light levels, a complex, yet transparent evaluation of overall scene content takes place, ensuring highly accurate exposures, even in challenging lighting conditions.
The 10.2 effective megapixel image sensor on the D200 incorporates a high-speed 4-channel data output and a new Optical Low Pass Filter that significantly reduces any incidence of moir© as well as color fringing and shifting. Furthermore, 4-channel output allows the D200 to inherit the advanced image-processing engine of the Nikon D2x professional digital SLR that combines color-independent preconditioning prior to A/D conversion with advanced digital image processing algorithms to deliver fine color gradations with smooth, consistent transitions. Photographers can take advantage of the D200’s advanced image optimizing functionality that allows them to fine tune image characteristics such as sharpness, tone, color, saturation, and hue. Photographers can also select from preset options like Normal, Softer, Vivid, More Vivid, Portrait and Black-and-White.
One of the most notable new features of the D200 is its all new 11-area AF system, convertible to a 7-wide area AF system, both based on Nikon’s advanced Multi-Cam 1000 AF Sensor Module. Not only does this AF system support the photographer with fast and precise auto focus under a variety of shooting conditions, but it also offers a pleasing array of functions for greater flexibility - allowing an individual area to be selected from either the 11-area AF or 7-wide area AF sensors for Single AF or making use of multiple sensors to enable Dynamic AF, Closest Subject Priority Dynamic AF and Group Dynamic AF.
Running out of power on the D200 is harder than ever, since in addition to its remarkable capacity of up to 1800 shots per charge, the D200 also features an intelligent power management Fuel Gauge feature that constantly monitors the battery’s precise remaining power in 1% increments. It also displays the total number of shots taken on each charge as well as overall life of the battery, so photographers can easily tell when to replace a battery.
The D200 is a wireless whiz, and features Nikon’s advanced i-TTL wireless Speedlight control built right into the camera, as well as wireless image transfer over a 802.11b/g Wi-Fi network built into the optional WT-3 Wireless Transmitter (available Spring 2006). The camera’s powerful built-in Speedlight, capable of coverage for lenses as wide as 18mm, features a Commander Mode that can wirelessly control up to two separate groups of an unlimited number of i-TTL speedlights such as the SB-800, SB-600 or SB-R200. The Commander Mode in the D200 can adjust flash compensation settings for each of the two groups on the fly, making light output control from speedlights placed in hard to reach locations simple and effortless.
FASTER
The D200 is faster than any other camera in its class, making its handling exceptionally responsive. The D200 can shoot continuously at up to five frames per second, capturing up to an impressive 37 JPEG images** or up to 22 NEF (RAW) images, making it ideal for action, wedding and event photography. Featuring an industry leading power-up time of 0.15 seconds, the D200 is ready to shoot when the photographer is ready. Its reduced shutter release time lag of 50 milliseconds is nearly undetectable and when shooting in its continuous burst mode of five frames per second, its shortened viewfinder blackout time (between each successive shot) of just 105 milliseconds proves especially useful in keeping an eye on a moving subject.
STRONGER
The D200 is designed with long term durability, ruggedness and precision in mind. Built on a magnesium alloy chassis and body cover, the D200 combines light weight with high-level durability and protects performance integrity. It also features an enhanced environmental sealing system that helps protect exterior seams from potentially damaging moisture and dust. The D200’s double-bladed shutter unit is tested to well over 100,000 cycles, ensuring highly reliable performance year after year. The shutter unit also employs a refined mirror balance mechanism that allows the mirror to complete its motion cycle and reach a complete stop with virtually no image degrading mirror bounce.
The Ultimate Shooting Experience
Nikon is renowned for the distinct usability and handling of its digital SLRs, and the D200 continues this tradition. Photographers handling the camera will immediately notice its large, bright viewfinder with 0.94x magnification that ensures the clearest view possible for precise composition. Viewing excellence is taken further with an expansive 2.5-inch high-resolution LCD that provides an ultra-wide 170? viewing angle from all directions. It also offers the ability to magnify images by up to 400% to enable photographers to closely inspect images for fine details while offering a selectable RGB histogram display, which allows photographers to make better-informed exposure decisions through the viewing of a composite RGB histogram, or a separate histogram for each individual color channel. The D200 also features the largest top LCD panel among cameras in its class to convey maximum information at a glance with easy access to shooting data including shooting mode, battery condition, card information, gridline display, shutter speed, F-stop and number of remaining shots.
Refined menus on the D200 offer a streamlined and visually enhanced view of camera setup and custom setting options. Photographers can access an expanded on-board Help feature to view brief descriptions of every one of the camera’s menu items. The D200 also features a “Recent Settings” menu that reflects the last 14 settings adjusted, offering a quick way to revisit these settings.
Nikon’s Digital Imaging System
Like all Nikon SLR cameras, the D200 also offers the advantages of compatibility with Nikon’s superior and comprehensive Digital Imaging System. High image quality is assured through compatibility with over 50 outstanding AF Nikkor lenses, including Nikon’s DX Nikkor lenses engineered exclusively for use with Nikon digital SLRs and an extensive array of AF Nikkors designed for use on digital and 35mm SLRs. The D200 also offers compatibility with the Nikon Creative Lighting System, enabling high-precision flash photography with SB-800, SB-600 and the Nikon Wireless Close-up Lighting Systems. Outlined below are groundbreaking technologies and system features that enable photographers to achieve results not possible with any other system:
New Wireless Transmitter WT-3 (Available Spring 2006)
Nikon is leading the imaging world with wireless image transfer technology via Wi-Fi. The D200 marks the announcement of the Wireless Transmitter WT-3, offering photographers creative new ways to set up their workflow. The new IEEE802.11b/g compatible Wireless Transmitter WT-3 provides fast image transmission with improved security and compatibility with the latest protocols. It also provides alternative buttons for shutter release and AF-start as well as an extra command dial to facilitate more comfortable shooting in vertical format.
i-TTL Speedlight Technology
Nikon’s i-TTL speedlight technology is arguably the most robust and advanced speedlight system in the world, and holds limitless possibilities for all kinds of photographers using creative lighting. i-TTL technology built-in to the D200 allows photographers to wirelessly control in full TTL, up to 2 groups of Speedlights, with any number of individual speedlights in each group. Photographers can shed all cords and cables or the need to ever calculate flash and distance ratios, because the i-TTL systems is capable of making all exposure calculations in real time, wirelessly, during the exposure to deliver a perfect flash exposure in any situation. Photographers can even maintain full output control of each group of speedlights from the D200’s built-in speedlight. This technology can potentially distill an entire portrait lighting system into a small set of multiple SB800, SB600 or SB-R200 Speedlights.
Nikkor® Lenses
As a company that built its reputation with the superb quality of its lenses, Nikon’s renowned Nikkor® brand of optics offer D200 users a tremendous choice of over 50 high quality lenses ranging from highly specialized exotic ones such as the AF DX Fisheye-Nikkor 10.5mm f/2.8G ED to broad zoom range lenses for everyday photography, such as the newly announced AF-S DX VR Zoom-Nikkor 18-200mm f/3.5-5.6G IF-ED lens. The D200 is compatible with DX Nikkor lenses that are optimized for Nikon’s digital SLR camera sensors as well as legendary AF Nikkor lenses, delivering outstanding system digital SLR flexibility. This ensures that D200 users will always find a high quality Nikkor lens that’s just perfect for their photography.
Nikon PictureProject and Capture 4.4 Software
The D200 will include a complimentary copy of Nikon’s PictureProject software, a $49.95 value, and an easy-to-use yet powerful software application that provides image transfer, organization, editing, and design functions for JPEG and NEF (RAW) images produced with the camera. PictureProject can also convert NEF (RAW) files to JPEG or TIFF format finished files, as well as save in the original NEF file format. PictureProject is an essential accessory and is compatible with the new D200 and all prior Nikon digital SLR models and COOLPIX Models. The D200 is also compatible with Nikon Capture 4.4 software (sold separately), a new version of Capture that has the specifications to open NEF files from the D200 and all other Nikon digital SLR models. This newest version features greatly enhanced NEF (RAW) processing capabilities as well as Nikon Capture Camera Control that allows remote camera operation when connected to a computer via the included USB cable or wirelessly using the new Wireless Transmitter WT-3 (sold separately). This versatility is especially useful when photographers may need to continue shooting with their D200 while simultaneously having someone else edit incoming images.
The NEF (RAW) files from the D200 comprise not only the RAW image data captured by the 10.2 effective megapixel image sensor but also a thumbnail image and a Nikon “Instruction Set” of the cameras settings at the time of shooting. NEF allows the Instruction Set data - such as white balance, color balance and tone curves and more - to be adjusted for each recorded image at any time after shooting through the use of Nikon Capture software. Use of Nikon Capture also allows a NEF file to be saved as a NEF, ensuring a record of the original Instruction Set is always preserved, even if several newer Instruction Sets are saved to the file. This ensures that photographers never loose the original settings and image data of a NEF (RAW) file, and reverting back to the original image requires just a few clicks in Capture software.
Version 4.4 of Nikon Capture software offers a flexible, stable and creative workflow approach for any photographer in both professional and personal use through Nikon’s unique approach referred to as the “Camera to NEF to Capture Dynamic Link” performance. Newly added features for Capture include automatic highlight recovery when using Exposure Compensation at values lower than 0 EV and Black and White conversion support in Tone Compensation.
The D200 will be available in late December 2005 for an estimated selling price of $1699.95***. For more information, please visit www.nikondigital.com.
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21 Sep 08 Nikon Adds New 18-200MM Lens to its Nikkor Line of Lenses
New Lens Offers Enhanced VR Vibration Reduction System in a Compact and Lightweight 11.1x High Power Zoom Lens for Nikon Digital SLRs
MELVILLE, NY, NOVEMBER 1, 2005 – Nikon Inc. (www.nikonusa.com) today introduced the new 18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens, a compact, lightweight 11.1x zoom lens that is ideal for high performance everyday photography and incorporates advanced features such as Nikon’s Extra Low Dispersion (ED) glass, Silent Wave Motor technology (SWM) and Enhanced Vibration Reduction (VR II), in a DX-Nikkor design engineered exclusively for use with Nikon DX format digital SLR cameras. With a remarkable 18-200mm focal length range (picture angle equivalent to a 27-300mm lens in 35mm format), the lens conveniently covers everything from wide landscapes to tight portraits and action photography. Advanced Nikon engineering has lent the lens a compact lightweight design that offers excellent handling characteristics and superb optical quality.
“Nikon’s range of DX Nikkor lenses, designed specifically for Nikon digital SLR cameras, has grown substantially since the introduction of the category, and the new 18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens is an excellent addition offering Nikon digital SLR photographers an advanced all-purpose lens with superb optical performance and Enhanced Vibration Reduction capabilities,†said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “Nikkor lenses are famous for their breathtaking sharpness, optimal contrast and consistent color rendition across its range of lenses with varying focal lengths. Now with the 18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor, Nikon photographers will be able to take advantage of remarkable versatility in one lens with assurance of the outstanding Nikkor image performance that has made Nikkor lenses renowned worldwide.â€
Beyond the lens’ incredible optical versatility is the benefit of Enhanced VR II Vibration Reduction an innovation that makes it possible to take substantially sharper handheld pictures at slower shutter speeds than would otherwise be possible. This provides the distinct advantage of being able to shoot more effectively in a much broader variety of challenging conditions. With the new Nikon VR II advantage, users can take pictures at shutter speeds as many as 4 stops slower* than they ordinarily could shoot without the image degrading blur associated with camera shake at slow shutter speeds. Nikon’s VR technology further enhances picture taking potential with a choice of two modes to match most shooting conditions. VR Normal Mode primarily compensates for camera shake, and includes automatic panning detection, as well as automatic tripod detection. VR Active Mode effectively compensates for vibration in situations where it is more pronounced and more frequent, such as when shooting from a moving vehicle.
To further ensure outstanding optical performance, the 18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor features two Extra-Low Dispersion (ED) glass elements and three complex aspherical lens elements that provide for higher resolution, high-contrast images while minimizing chromatic aberration, astigmatism and other forms of distortion. The lens also features Nikon’s compact Silent Wave Motor technology (SWM), which combines fast and precise autofocusing with super-quiet operation, as well as Internal Focusing (IF) construction that allows the lens to focus without changing its external size, improving balance and handling chrematistics.
All of Nikon’s DX Nikkor lenses are engineered exclusively for use with Nikon DX format digital SLR cameras, making the lens smaller and lighter while providing exceptional center-to-edge-to-corner image quality and overall optical performance. With the addition of the 18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens, Nikon photographers can choose from over 50 Nikkor lenses, ranging from the amazing 10.5mm f/2.8G ED AF DX Fisheye to the astounding 600mm f/4D ED-IF AF-S II super Telephoto.
The 18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens will be available beginning in December 2005 for an estimated selling price of $699.95**. For more information about Nikon and the Nikkor brand of optics, please visit www.nikonusa.com.
18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor Major Features
• Offers the broad 18-200mm focal range (11.1x zoom) for use in a variety of situations (equivalent to a 27-300 mm lens in 35mm format)
• VR II Vibration Reduction system offers the practical equivalent of using a shutter speed 4 stops faster
• Two ED glass and three complex aspherical lens elements minimize chromatic aberration, astigmatism and other forms of distortion, while ensuring high resolution and contrast
• Incorporates a compact SWM (Silent Wave Motor) for quiet focusing
􀂃 Delivers high-level optical performance that is specially designed for use with the Nikon digital SLRs
• Employs a seven-blade rounded diaphragm opening that achieves a natural blur for out-of-focus elements
• Enables focusing from as close as 50cm (20 in.) from the subject through its entire focal range
• M/A mode for rapid switching between autofocus and manual focus operation
• Internal Focusing (IF) design simplifies the use of circular polarizing filters
• Nikon Super Integrated Coating (SIC) offers superb color reproduction while minimizing ghosting and flare
• Flower-shaped Lens Hood HB-35 (included) greatly reduces stray light, enhancing image quality
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21 Sep 08 Nikon Introduces D70s Digital SLR Camera; Offers Upgrades to 2004’s “Camera of the Year”
6.1-Megapixel D70s Features Internal and External Refinements to Become a Worthy Successor to the Venerable D70 Digital SLR Camera
MELVILLE, NY, APRIL 20, 2005 - Incorporating upgrades based on user feedback and advancement in technologies, Nikon® (www.nikondigital.com) today introduced the D70s™ 6.1-effective megapixel digital SLR camera. The D70s builds on the success of its popular predecessor, the D70, with multiple internal and external refinements including an improved autofocus system, larger LCD monitor, the addition of a remote cord port, new graphic user interface, among several other enhancements. Designed for a broad range of consumers from experienced and amateur photographers to beginning photo enthusiasts and hobbyists, the D70s offers a proven track record of superior image quality, robust performance, and advanced new features.
The Nikon D70s maintains leadership in its class of cameras and offers tremendous value to customers by combining various new and existing technologies into a comprehensive feature set. Its DX format 6.1-effective megapixel CCD sensor is optimized to deliver images with excellent sharpness and clarity. An improved autofocus system delivers enhanced performance, especially in Dynamic area AF and Dynamic area AF with closest subject priority modes. This combined with Nikon’s unique Dynamic Buffer technology (that allows the camera to continuously take up to 144 pictures at a speed of three pictures per second*) makes the D70s even more responsive and when photographing fast moving subjects.
“Nikon’s commitment to its customers is exemplified with the introduction of the D70s. Nikon has taken an internationally best-selling digital SLR camera and made it even more appealing to hobbyists and photo enthusiasts by incorporating a range of enhancements and new features that were based largely on the feedback we received from our customers and research findings,” said Steve Heiner, general manager of Digital SLR Systems for Nikon Inc. “The D70s now represents the best combination of performance and value for photo enthusiasts, and offers superb image quality, advanced speed and simple, intuitive usability. We are confident the D70s will continue to build on the popularity of the D70.”
Smart New Enhancements
The D70s incorporates a host of new enhancements and refinements internally and externally, in addition to all of the advanced features and innovations found in the D70:
- A refined 5-area autofocus system now has an all-area search priority to go along with the camera
- single area, dynamic area, and close subject priorities, improving the camera’s ability to acquire focus on fast moving subjects within the frame.
- The camera now boasts a larger 2.0″ LCD monitor, making it easier for users to review images and access menus.
- A new remote port for the MC-DC1 electronic cable release (optional) allows users to trigger the camera and hold the shutter open via an electronic cable release
- A built-in Speedlight with a wider angle of coverage, supports 18mm lenses.
- A new easier-to-read menu design in the D70s uses color-coded menus, and a larger type-face.
- A higher capacity EN-EL3a battery offers users more pictures per charge. The EN-EL3a battery comes with a new, smaller MH-18a battery charger. Both the new battery and charger are included with the D70s.
System Versatility: DX Nikkor Lenses
The D70s joins Nikon’s current selection of digital SLR models and inherits the popular DX format sensor and Nikon F-Mount, making it seamlessly compatible with all AF Nikkor lenses and Nikon’s exclusive DX Nikkor lenses. Designed exclusively for use with DX Format digital SLR cameras, DX Nikkor lenses deliver a wider picture angle, higher performance, and outstanding center-to-edge-to-corner image quality, while realizing smaller and lighter designs. All DX Nikkor lenses have a picture angle comparable to that of 35mm format lenses with a 1.5x factor. Since the introduction of the DX Nikkor lenses, the series has grown to include six lenses. These include:
- New AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED
- New AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED
- AF-S DX Zoom-Nikkor 18-70mm f/3.5-4.5 IF-ED
- AF-S DX Zoom-Nikkor 17-55mm f/2.8G IF-ED
- AF-S DX Zoom-Nikkor 12-24mm f/4G IF-ED
- AF DX Fisheye-Nikkor 10.5mm f/2.8G ED
Simplified Creativity: Revolutionary Built-in Speedlight with i-TTL
Taking its cue from the D70, the D70s’ built-in Speedlight offers a level of performance that is unrivalled in any other digital SLR camera in its class. Designed to be a part of Nikon’s growing Creative Lighting System, the D70s’ built-in Speedlight adopts Nikon’s exclusive i-TTL flash control technology. In addition to normal on-camera use, the D70s’ built-in Speedlight can also be used in Commander Mode to remotely control one group of multiple SB-600 or SB-800 Speedlights wirelessly, offering users remarkable creative lighting control while still maintaining point-and-shoot simplicity. Alternately, an SB-800 can be mounted on the D70s and used as the Master Speedlight for even more control of up to three remote groups of wireless Speedlights, with each group consisting of any number of Nikon SB-800 or SB-600 Speedlight units. The D70s lets you shoot at synchronized speeds up to 1/500 second for great fill effects under brighter light conditions, while FV Lock maintains the measured flash value while recomposing the shot so you still achieve the appropriate flash output for the subject.
Powerful Software: New Nikon PictureProject™ and PictureProject In Touch
Software is a key component of the digital photography experience, and a key component of Nikon’s Total Imaging System. After conducting exhaustive worldwide research into customer expectations, requirements and work habits, Nikon has developed the new PictureProject 1.5 image management and editing software. Based entirely on a new software architecture that empowers customers of varying skill levels to maximize their digital photography experience, Nikon PictureProject 1.5 boasts powerful features wrapped into a brand new interface that navigates quickly and is easy to master. While PictureProject 1.5 is already a dynamic new addition to Nikon photography, the software also supports plug-ins, allowing users to add new features, as technology and the digital camera market evolve. The software allows users to easily transfer images to PC’s or MAC’s and browse, organize, and share them. With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject 1.5 works in close unison with Nikon Capture 4.2 as the ideal companion to its powerful feature set.
With Nikon’s PictureProject In Touch™, users can share photos without attaching them in an email or uploading them to a website. PictureProject In Touch is a free desktop software application, available via download on www.nikonnet.com and included with the newest version 1.5 of PictureProject™ software. It enables the fast, seamless and easy transfer of pictures between a sender and one or more recipients and can be viewed as full-screen slide shows with the click of a button. With this powerful software, Nikon can ensure that its customers will always keep ahead of the technology curve.
The Nikon D70s will be available either as an Outfit or a Set. The D70s Outfit includes the camera body, rechargeable battery, charger, new Nikon PictureProject™
software, neck strap and the new high-performance AF-S DX Nikkor 18-70mm f/3.5-4.5G IF-ED lens. The D70s Set includes all items mentioned above except the lens. The D70s Outfit will be available for an estimated street price of $1199.95, while the D70s Set (body only) will be available for an estimated street price of $899.95*1. The camera will ship in early May 2005.
MAJOR FEATURES OF THE NIKON D70s DIGITAL SLR
Accurate, vivid color
- 6.1 effective megapixels Nikon DX Format CCD imaging sensor produces 3,008 x 2,000-pixel images with high resolution and superbly sharp details.
- Advanced digital image processor uses advanced algorithms to optimize image quality, while also controlling auto white balance, auto tone and color control, as well as real-time processes to diminish digital noise and produce beautiful long exposure shots.
- Accurate white balance achieved by Nikon’s acclaimed 3D Color Matrix Meter with 1,005-pixel for highly precise control over white balance under widely varied lighting conditions.
High Performance and Quick Response
- Continuous shooting at 3 frames per second for a continuous burst of up to 144 pictures (When using JPEG NORMAL - Large setting, and a SanDisk SDCFH (Ultra II), SDCFX (Extreme/Extreme III), or Lexar Media 80X WA CompactFlash™ card) thanks to improved buffer memory handling, faster image processing, increased memory card access speed and greater system bus bandwidth. (The number of
continuous shots possible in a single burst may be fewer depending on the type of CF card used.)
- Ultra-short shutter time lag is hardly noticeable and offers very quick response.
- Immediate power-up has the D70s ready to take pictures before your finger can reach the shutter button.
- High-speed, high precision 5-area AF system with predictive focus tracking and Lock-on™ ensures quick response and sharp focus, while an AF-assist illuminator helps ensure top performance in dark situations.
- Fast shutter speed with a range from 30 to 1/8,000 sec. for full creative control.
- Fast flash sync shutter speeds up to 1/500 sec. available for great fill-effects under brighter light conditions.
Optimized and Predictable Results
- Seven Automated Digital Vari-Program selections easily accessed from the Mode Dial deliver automatic operation that optimizes white balance, sharpening, tone, color, saturation and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Close-up, Sports, Night Portrait, and Night Landscape.
- Image enhancement options optimize sharpening, contrast, tone, color, saturation and hue while using Auto Multi Program [P], Shutter-Priority Auto [S], [Aperture-Priority Auto A], or [Manual M] exposure modes to best match the scene or intended use for the picture. The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization
- Optimized exposure with a choice of three TTL exposure modes, including Nikon’s acclaimed 3D Color Matrix Meter with 1,005-pixel RGB Sensor, variable Center-Weighted Meter and choice of Spot Meters.
- Nikon’s built-in iTTL automatic balanced Fill-Flash can shoot at synchronized speeds up to 1/500 second for great fill effects when shooting in brighter lighting conditions; compatibility within Nikon’s Creative Lighting System.
- Flash exposure compensation; a comprehensive selection of compensation tools enable more versatile picture taking; tools for ambient light, flash illumination and the two combined are provided.
- New Generation Color Reproduction System offers a choice of three color modes to ensure the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- JPEG and NEF Combination Filing System enables simultaneous recording of compressed NEF (RAW) and JPEG data for the same shot to optimize and accelerate workflow.
- Exclusive use of Compressed NEF files to maximize number of raw images possible for each
CF card used.
Creative and Versatile System for Subtle Expression
- High-Quality Nikkor lenses: The unrivalled performance of AF, AF-S and DX Nikkor lenses expand creative possibilities to the maximum.
- Built-in auto pop-up flash features exclusive i-TTL flash control, fast 1/500 sec. flash sync shutter speed, and supports Nikon’s Creative Lighting System for wireless control of remote SB-600 and SB-800 Speedlights. Also supports wide-angle lenses up to 18mm.
- ISO flash shoe makes it easy to attach an SB-600 or SB-800 Speedlight directly to the camera.
- Integrated Nikon Software Solutions:
Nikon Capture 4 (optional) is a comprehensive image editing and remote camera control package that fully supports NEF* (compressed and uncompressed) (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control; D-Lighting for scene-specific automatic dodge and burn control; and transformation of shots from the AF DX Fisheye-Nikkor 10.5mm f/2.8G ED lens to ultra-wideangle images.
Picture Project is Nikon’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. Picture Project introduces an entirely new intuitive user interface, and supports exclusive Nikon plug-ins for added function.
Improved Overall Performance
- Large 2 inch LCD monitor with user-friendly menus located directly below the viewfinder displays bigger menu fonts and icons that use familiar keywords for ease of understanding. A protective clear LCD cover is also included with the D70s.
- Versatile LCD playback options include Single frame, Thumbnail (4 or 9 segments), Zoom playback (up to 4.7x), Slide show, Histogram indication, and Highlight point displays with automatic image rotation for vertical shots.
- 25 Custom Settings allow you to personalize the operation of your D70s to match your shooting style or the demands of different shooting conditions
- Remote control operation made available with optional ML-L3 (IR) or MC-DC1 electronic cable release.
- Direct printing from the D70 to any PictBridge compatible printer using the supplied USB cable.
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19 Sep 08 Guide to Buying a Digital Camera
Author: Andrew Gates
The digital camera market today offers buyers a large number of choices, with products in widely differing price ranges, sizes and degree of operational complexity. From miniatures the size of a credit card, to fully functional professional SLR (Single Lens reflex) systems, you can buy a digital camera from manufacturers including traditional camera brands such as Canon, Olympus, Nikon, film companies such as Kodak and Fuji, and consumer electronic companies like Sony. Then there are other options that include the mobile phone manufacturers, and webcam suppliers.
The advantages of digital photography are numerous. Topmost is the fact that there is no film processing: expensive both in cost and time. But there is also the advantage of smaller sized equipment, portable media and instant picture viewing. And if you don’t like what you see, you simply delete it and shoot again: no wastage.
If you like to take pictures, being a digital photographer makes a lot of sense. But which camera is the best one for you? In a field of excess abundance, how do you narrow down what you need? How much to pay? How many megapixels? (What are they anyway?) Which brand? How much memory?
Digital CamerasEvery shopper is different.
At MyShopping.com.au we recognise this fact, and so we list practically all brands and models from hundreds of suppliers. These listings include the cold hard digital data facts about each camera and a range of comparative pricings offered by different suppliers. But just as every shopper is different, every photographer is different too. And just having the facts may not make you feel any more knowledgeable about which camera is right for you.
You could begin with the question: What sort of pictures will you take with your new digital camera? This is a valid starting point because from here you can begin to qualify your requirements in terms of technical capability and price. What sort of pictures will you take with your new digital camera?
Is it simply for happy snaps whenever you get together with friends and family at weekends and holidays? Or are you a serious bird watcher and you want to capture nature at its finest? Perhaps you want a camera for work to record your inventory, or recording information from a client. Maybe you’re a PI on a mission. The point is, you need to begin by recognising that your reason for buying a digital camera may not be the same as that of your best friend who is recommending the model she bought.
Once you’ve figured out the sort of pictures you are going to take, you can then set about deciding on the type of camera that will meet your needs. If you need something highly portable that fits in your shirt pocket or your handbag and lets you take it anywhere you go, make size a big consideration. If you want to take seriously good photographs, and you want to pursue an artistic endeavour, make image flexibility your main concern.
It might also be worthwhile considering your own position in the digital photography experience. Are you a novice about to buy your first camera, do you have some intermediate experience, or are you an advanced user?
Someone new to the market will likely not want to spend a lot of money, nor have a lot of mind-boggling features that leave you confused. There are cameras ideal for beginning users that have basic ‘point and shoot’ features including optical and digital zoom lens, flexible storage media and built in flash. There is a huge range of cameras available with simple features at low cost.
If you consider yourself an intermediate user with some operational knowledge of digital camera technology, you may want to consider more advanced features that give you more control over the pictures you take. These features usually come in a range of automatic settings and manual settings for capturing the image and different storage options in terms of resolution and picture type (raw data, jpeg, tiff). Naturally there is some cost attached to additional features when compared to more basic cameras.
For advanced users, there are a lot of professional options you can consider; such as SLR view finding and lens interchange ability. Cameras in this range provide much greater control over the image, both before and once it is captured. These options include shutter speed and aperture adjustment, and many cameras offer the ability to manipulate images ‘in camera’, such as cropping, and brightness and contrast adjustments.
After the picture is taken
A further main consideration is what are you going to do with your images once you have them? The great beauty of digital photography is the simple fact that you can store them on digital media such as CDs and media cards, and view them on computer screens and in many cases, your television. You need print only when and those you want to see, or show to others. Digital photography also gives fantastic opportunities to manipulate your images using popular image manipulation programs, resizing them, altering brightness and contrast characteristics, and correcting problems such as red eye, or removing skin blemishes.
Most digital cameras are computer ready, able to plug directly into your PC or Mac using USB connectors. They usually include proprietary software allowing you to easily and instantly manage your image files in photo albums or slide shows. Many digital cameras also include a video capture facility enabling you to take short motion pictures.
What you want to do with your images after you have them can have an impact on your choice of camera. If you want to make enlarged prints for example, you will want a high megapixel capacity (also talked about as ‘resolution’). If you want images for website use, you will want to get the best quality images that can be reduced in resolution without severe degradation.
Beauty is in the “I”
Great pictures usually come from great conditions. You capture a great moment, the light is just right, the subject is at the perfect distance, the image is perfectly framed. But not every digital camera offers the flexibility to make the best of existing light conditions, or position. Most digital cameras (certainly at the budget end) come with a built in automatic flash, which is terrific for happy snaps in darkened environments. And the automatic flash automatically does not ‘go off’ in bright sunny conditions. But in those times when you want to use the existing light, you need a camera that gives you manual control over the operation or not, of the flash.
Moreover, most digital cameras in the lower and medium price ranges are highly automated. If you are moving from a traditional SLR film camera where you have maximum control over shutter speed, aperture and ISO speeds, it may be frustrating to not have easy access to the same range of tools to take advantage of existing light conditions.
In the more advanced (and therefore more expensive) range of digital cameras, most lens and aperture functions are available in exactly the same way as other SLR systems. What differs is how the colours and light of the image is translated through pixel capture compared to the chemical processing systems.
You may want a wide range of focus options. Most digital cameras have two different types of image magnification, lens magnification (zoom) that may be equivalent of a 35mm to 150 mm lens, and a digital magnification that may be to ten-fold (expressed as x10). This provides you with zoom lens capability, which may be limited in its depth of field control and is subject to soft focus and movement if the conditions aren’t just right, and a digital magnification of the pixel image. If being able to capture magnified distant images is important to you, you need more megapixels, and a lens system that gives you some control over its focus and aperture management.
A final word on accessory
Digital cameras are electronic equipment. That means they run on batteries, and if you use your camera a lot, you will find that you will be frequently replacing batteries. Some cameras have rechargeable batteries; others simply use dry cells (AA), which you can of course load with rechargeable ones. It pays to have spare batteries so that you always have a charged power source. Some cameras have docking stations to help manage the connection with computers. Many digital SLR cameras have interchangeable lens systems, some of which may be compatible with traditional film SLRs.
You can also print your own pictures at home with special printers that handle standard photograph paper, and connect directly to your camera. Although it may be less expensive to simply take your camera’s card, or a CD to your local camera store, and now many supermarkets and department stores, and use the automatic printing machines to print the images you want.
There is a lot you can do with a digital camera, and you can pay les than $200, or more than $10,000. It all depends on how you see yourself as a photographer, what you’re shooting, and what you want to do with your pictures. At Myshopping.com.au you can very quickly compare specifications and prices.
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