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21 Sep 08 NIKON UNVEILS NEW D40 - THE SMALLEST AND EASIEST-TO-USE NIKON DIGITAL SLR EVER [DETAILED PRESS RELEASE]

* D40 Inherits Incredible Quality from ’s Photographic Expertise, Making it Easy for Everyone to Take Breathtaking
* Features an All-New, Visually Intuitive Interface, In-Camera Editing and Built-In Help Features for Just $599.95** With a 3X -Nikkor Lens
MELVILLE, NY, NOVEMBER 16, 2006 - , (www..com) the world leader in high quality digital imaging, precision and imaging technology, today unveiled its new D40, the latest addition to its comprehensive line of cameras. Designed to bring the performance, excitement and experience of ’s cameras to more customers than ever before, the D40 is an ultra-compact, lightweight 6.1-effective D-SLR that offers simplified new features, exceptional speed and a redesigned, visually-intuitive menu system that brings consumers a whole new level of simplicity in a . The D40 also incorporates handling and performance advantages that eliminate the frustrations often associated with compact , making it ideal for anyone who wants to capture spectacular digital without complication.

“ cameras have gained substantial interest among consumers looking for higher-quality and faster handling response,” said Edward Fasano, general manager for marketing, SLR System Products at Inc. “But perceived complexity and bulkiness of some models has discouraged some customers. With the D40, addresses these challenges with incredible ease of use, compactness and a remarkable range of features and technologies. Consumers can enjoy the satisfaction of quality by simply pressing the shutter button and getting beautiful with vibrant colors, stunning and outstanding detail. With the D40, even first-time camera users will be thrilled with their results.”

Outstanding
The D40 features a high- 6.1-effective DX Format and a highly advanced Image Processing Engine. Combined, these features produce exceptional image detail with vivid, true-to-life colors.

The D40 combines sophisticated exposure automation with options for complete user control to help make it the ideal camera for anyone ready to explore their creative potential with . Using ’s exclusive Metering II, the D40 assures accurate , even in difficult lighting conditions. Its frame-wide 420- sensor instantly and automatically assesses and compares each scene’s brightness, contrast and color with a built-in database of information from over 30,000 real-world lighting scenarios, before setting the accurate exposure. For those who want more control over their shots, alternative metering options, such as spot metering, center-weighted metering and exposure compensation, are also available.

Precise, Quick Response
One of the hallmarks of ’s cameras is how fast they operate, not only when capturing , but also when recording them to the camera’s SD card. The D40 proudly carries this tradition forward; the camera powers up and is ready to shoot in only 0.18 seconds.

With minimal shutter lag time and the ability to shoot 2.5 frames per second, up to 100 (in JPEG Normal mode), the D40 is ready to capture priceless expressions or special moments perfectly. are instantly processed and rapidly recorded to the SD card. Bright, clear preview are also displayed in an instant on the D40’s 2.5-inch color LCD monitor.

The D40’s three-area auto-focus system also adds to the camera’s overall speed, delivering fast and precise focus under varying shooting conditions. Incorporating ’s advanced Multi-CAM 530 AF Sensor Module, the three-area AF system, with central cross-type sensor operation, adds effective new focusing options and ensures greater ability to capture that .

Designed for Life as it Happens
The D40 brings the fun, excitement and superior of to everyone. Its compact size and ideal ergonomics make it the solution for anytime, anywhere. Its bright and sharp , with 0.8x magnification, ensures precise composition.

After shooting, share your new with family and friends, or check , exposure and focus on the D40’s large 2.5-inch, 230,000-dot high- color LCD monitor, which provides the ability to enlarge your shot up to 19 times. The operating menus have been carefully designed with color schemes and large fonts for quick, easy navigation through the camera’s options. Also, the newly introduced assist help you select the appropriate settings for many camera features by showing illustrative end-result typical of that setting.

The D40’s innovative information display can be shown in Classic format or with the new Graphic and Wallpaper formats for Digital Vari-Program modes and Program Auto, Shutter-priority Auto, Aperture-priority Auto and Manual (P/S/A/M) exposure modes.

The camera boasts refined ergonomics and design, born from ’s extensive experience designing successful high performance for more than 50 years. The D40’s size, layout and operation of all controls are designed for maximum ease-of-use. The result is an incredibly compact, light that is comfortable to handle and can go anywhere, anytime.

Creativity at Your Finger Tips
For anyone just beginning to enjoy the added performance and versatility of , creative shooting is as simple as rotating the D40’s Digital Vari-Program mode dial. The camera has eight preconfigured program modes that optimize the camera’s performance for specific shooting conditions, allowing to take great in challenging conditions that might otherwise be confusing or time-consuming. In Portrait mode, for example, the camera automatically optimizes the color, hue, and levels to capture the most flattering skin tones, softens the focus of the background to emphasize the face and applies a milder form of in-camera sharpening. The D40 includes a new Off mode that shuts off the camera’s and boosts its ISO, so users can easily take in places where is not allowed, inappropriate, or when they prefer the look of natural light. Users can also select from other Digital-Vari Program modes including Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait. As users gain experience with the camera, the D40 offers advanced controls that offer greater creative control over the look and feel of their .

D40 will enjoy the camera’s Image Optimize menu options that closely tailor results to the scene at hand, the intended use of an image or to the ’s custom preference. , tone (contrast), color, and hue optimization are controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White.

The D40 also features an image Retouch menu, with exclusive in-camera editing functions that promise to keep D40 shooters engaged when they’re not busy shooting. Options within the Retouch menu include:

- D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the .
- In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by .
- Trim: can be trimmed to produce smaller cropped versions of any file on the for greater creative freedom and greater efficiency.
- Image Overlay: Merges a pair of selected RAW files to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar .
- Monochrome settings: Convert any color image in the camera into a pleasing monochromatic , either in black-and-white, sepia or cyanotype.
- Filter Effects: Emulate and apply the effects of a skylight or a warming filter to any image stored on the . A Color Balance menu within filter effects can also be used to make subtle shifts in color.
- Small : Create a smaller version of any image in the camera for easy sharing and faster download.

Total Package: The Advantage
One of the key advantages cameras offer is access to ’s extensive system of , Speedlights and accessories. The D40 is compatible with all AF-S and AF-I Nikkor *, and comes packaged with a new 3X 18-55mm f/3.5-5.6G ED II AF-S DX -Nikkor lens that incorporates cutting-edge optical technologies, such as ED glass and aspherical lens elements. This lens offers users a popular 3x range, which conveniently covers angles that meet the needs of everything from tight portraits to wide-angle landscapes.

The D40 is also compatible with ’s range of i-TTL technology enabled Speedlights including the SB-800, SB-600 and the recently introduced SB-400. A perfect companion for the D40, the SB-400 is an ultra-compact, lightweight Speedlight which is ideal for photographing subjects at extended distances or illuminating subjects with a softer, more natural appearing lighting effect with its bounce capability. With a guide number of over 98 feet the SB-400 provides all of the power and coverage that a D40 customer may demand for shooting group shots and reducing harsh shadows. All of the SB-400’s settings can be controlled automatically by the camera’s metering system or manually from the camera’s built-in menus. Keeping with the D40s remarkable ease-of-use, using the SB 400 Speedlight is as simple as sliding it on, turning it on and shooting.

The D40 comes with ’s PictureProject software that makes transferring, organizing and sharing fun and easy. The camera also includes a 30-day trial version for Capture NX software (optional), ’s award-winning software that dramatically simplifies editing for JPEG, TIFF and RAW (NEF) format . Designed specifically for , Capture NX software provides a unique and easy-to-understand interface with tools that need, but without the level of complexity and clutter of other applications. Its patented new U Point™ technology simplifies editing by enabling to enhance specific areas of a selectively, without the use of masks, selections, or layers. Capture NX also helps users realize the full potential of ’s RAW (NEF) file, with robust processing for the highest quality results from NEF files.

The D40 camera and the new 18-55mm f/3.5-5.6G ED II AF-S DX -Nikkor lens will be packaged together and made available beginning December 2006 for an estimated selling price of $599.95**. For more information, please visit www..com.

About

, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 NIKON’S NEW D80™ DIGITAL SLR CAMERA BRINGS ADVANCED PERFORMANCE AND UNMATCHED CREATIVE CONTROL TO PHOTO ENTHUSIASTS

* 10.2 D80 Offers Outstanding Performance, Ease Of Use, Versatile Personal Control and Exciting In-Camera Editing Tools
* All New 7.5x 18-135mm f/3.5-5.6G AF-S IF-ED DX Nikkor Lens Included with the D80 Outfit Creates a Compelling Option for Enthusiasts

MELVILLE, NY, AUGUST 9, 2006 - Building on the extraordinary success of the D70 and D70s, ® (www..com) today introduced the new D80™ camera - an impressively featured, high performance camera that incorporates ’s latest digital and photographic technologies, and offers advanced features as well as automated operation to satisfy any with the passion to create beautiful and preserve special moments. With a new 10.2 effective DX Format and an exclusive high- color processing engine inherited from ’s latest professional cameras, the D80 can render with incredible , sharp detail and vibrant color that is unmatched in this class of cameras. And it can shoot these fast - at speeds of up to 3 frames per second, for up to 100 (in JPEG Normal mode), ensuring that the camera’s always ready for the next fleeting moment.

The D80 works with the efficiency and grace of a fine-tuned instrument, powering up in only 0.18 seconds and capturing a with an imperceptible shutter lag time of just 80 milliseconds (0.08 seconds). A new 11-area auto-focus system detects focus with superb precision and can even track a moving subject across the frame, shifting focus instantly and automatically to any of the 11 auto-focus points that detect the subject. The D80’s large, bright 0.94x affords a remarkable view not found in many , making critical composition easier and more pleasing. The camera’s rechargeable can last up to 2700 shots on a single charge, while also providing a real-time Fuel Gauge of the percentage of charge remaining in the at all times. And like all cameras, the D80 feels solid and substantial while being both compact and comfortable. But more experienced enthusiasts will admire the D80 most for its bevy of creative controls and features that make with the camera so much more enjoyable and rewarding. Its new Optimize image menu, for instance, offers complete control over the look and feel of your , allowing you to boost and create with vivid color, or shoot black-and-white with a choice of four filtration effects, or even create your own custom look that expresses personal style and creativity. Other creative tools include an all-new image Retouch menu for in-camera , built-in i-TTL control with the ability to control up to two remote groups of Speedlights, as well as over 32 Custom settings to customize several attributes of the camera’s performance.

“The D70 and D70s cameras proved to be extraordinarily successful due to the excellent value they offered to passionate enthusiasts when each was introduced. They offered an ideal balance of features, performance, innovation and price, making them appealing to a very broad range of . With the introduction of the D80, is significantly raising the bar for a camera in this class,” said Edward Fasano, general manager for Marketing, SLR System Products at Inc. “By bringing high-end features and technologies inherited from our professional line of cameras to the passionate enthusiast, while making the camera simpler and more enjoyable to use, we believe the D80 will represent the ’sweet spot’ for anyone looking for a new level of camera performance and value. Paired with the new 7.5x 18-135mm f/3.5-5.6G AF-S IF-ED DX -Nikkor lens, the D80’s performance and versatility becomes even more compelling for consumers,” he added.

Unrivaled
At the heart of any lies its image processing engine - a sophisticated processor that determines, among other things, the overall color rendering and of taken with the camera. One of the key advances developed for the D80 is ’s own high- image processing engine that inherits best-of-breed technologies from ’s latest professional cameras, including color independent analog pre-conditioning and high-precision 12-bit processing algorithms, which combine to produce natural-looking that benefit from faithful color and tone reproduction. A new dedicated high-performance processing chip greatly accelerates performance on all levels, while also achieving lower power consumption, assuring more per charge.
The D80 also benefits from ’s exclusive Metering II, to ensure accurate exposures, even in the most challenging lighting conditions. Evaluating, rather than merely measuring or averaging the true content of each scene, input from the system’s frame-wide 420- sensor is automatically referenced against an onboard database of over 30,000 scenes from actual to calculate final exposure value. Variable Center-Weighted metering and Spot metering centered on the active focus area are also available, as are exposure compensation and auto exposure bracketing. Sophisticated exposure automation combined with options for complete user control help to make the D80 an ideal high-performance for passionate enthusiasts.

Speed to Burn
One of the hallmarks of ’s cameras is how fast they operate, not only when capturing , but also when processing them. The D80 proudly carries this tradition forward. Not only is the camera powered up and ready to shoot in only 0.18 seconds, it also reacts at blazing speeds when the shutter button is pressed. With a minimal shutter lag time of just 80 milliseconds (0.08 seconds), and the ability to shoot 3 frames per second up to 100 (in JPEG Normal mode), the camera is ready to shoot whenever that priceless expression or special moment presents itself. shot are processed instantly and recorded rapidly to the inserted SD card. Preview are also displayed near instantly.
The D80’s new 11-area auto-focus system also fulfills its role in the overall speed of the camera, delivering fast and precise focus under varying shooting conditions. Adopting a refined version of ’s advanced Multi-CAM 1000 AF Sensor Module, this new 11-area AF system with center area wide-frame operation adds effective new focusing options that will instill greater confidence in getting the desired shot. An all-new Auto-Area AF mode measures all eleven focus areas and automatically determines which of them are on the primary subject.

Creativity Comes Standard
The D80 is designed to inspire creativity at every level. For this reason, the camera includes a wide assortment of features and tools to empower all kinds of users, ranging from the novice to the seasoned pro, to pursue their creative vision, instantly and right from within the camera.
D80 will enjoy the camera’s built-in Multiple Exposure mode for unique composite image effects, or the Optimize menu options that closely tailor results to the scene at hand or the intended use of an image or to a custom preference of the . Optimization of sharpening, tone (contrast), color, and hue is controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White. The black-and-white mode can be customized using red, green, yellow and orange filter effects as well as image sharpening and tone compensation.

The D80 also features an all-new image Retouch menu, with exclusive in-camera editing functions that will certainly keep D80 users engaged when they’re not busy shooting. Options within the Retouch menu include:

* D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the
* In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by .
* Trim: can be trimmed within the camera to produce smaller files with reduced display sizes for easy sharing or greater efficiency for specific end purposes.
* Image Overlay: Merges a pair of selected RAW files taken with the D80 to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar
* Monochrome settings: Monochrome settings can be applied to any color image in the camera, to convert it to a pleasing monochromatic , either in black-and-white, sepia or cyanotype
* Filter Effects: Can be used to emulate and apply the effects of a Skylight filter or a Warming filter to any image stored on the inserted . A Customized Color menu within filter effects can also be used to make subtle shifts in color to any image in the camera.

For anyone just beginning to enjoy the added performance and versatility of , creative shooting is as simple as rotating the Digital Vari-Program mode dial on the camera. The D80 has seven preconfigured program modes to optimize the camera for specific shooting conditions and greatly increase the chances of taking a great . In “Portrait” Mode, for example, the camera automatically optimizes the color, hue, and levels to capture the most flattering skin tones, softens the focus of the background to emphasize the face and applies a milder form of in-camera sharpening. Users can choose from Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait.

The D80 also offers creative ways to share , with its built-in Pictmotion slideshow feature, which includes style selections that control transitions and background music. Shows can be enjoyed on the 2.5-inch LCD, or complete with audio on a television when connected via the supplied AV cable.

Creature Comfort
The D80 features refined ergonomics and design, borne from ’s extensive experience designing successful for over 50 years. As a result, the camera is incredibly comfortable to use and handle, and incorporates several new features that enhance its usability. The D80 features a large and bright with large 0.94x magnification to ensure the clearest view possible for precise composition. Included is a built-in diopter adjustment control knob also makes it easier to fine-tune the view to match eyesight. The ’s integrated grid display can also be turned on to assist with composition.
A large new 2.5-inch 230,000-dot high- LCD provides an ultra-wide 170-degree viewing angle from all directions. Navigating the spacious preview of your is easy with a new dedicated button, magnifying on screen up to 25 times their original size. A new RGB histogram display aids in evaluating exposures with greater precision. Other playback options include single frame, 4 or 9-image thumbnail display, an improved histogram display and highlight point display. A new menu interface featuring refinements to the carefully chosen color scheme and increased font size makes navigation easier on the eye, easier to understand and easier to use. Menus can be customized to display only selected items using the new “My Menu” set.

The D80 is slimmer and more compact than its predecessors, and remains true to ’s commitment to intuitive operation. The size, layout and operation of all buttons and controls are designed for maximum ease of use.

System Strength
With the D80, users also have complete and seamless compatibility with ’s extensive Total Digital Imaging System, and the camera is designed to take advantage of many of the technologies built into accessories. The D80’s powerful built-in Speedlight is compatible with ’s Creative Lighting System, and can wirelessly control up to two groups of Speedlights in full TTL mode, taking the guesswork out of multiple . Compatible Speedlights within the Creative Lighting System include the SB-800, SB-600 and ’s Wireless Close-up Speedlight Systems, featuring the SB-R200.
The D80 also offers unprecedented compatibility with ’s extensive selection of AF Nikkor as well as new DX Nikkor , which are designed exclusively for use with DX format cameras. Nikkor , famous for optical superiority, add to the D80’s ability to deliver outstanding .

The D80 will also have an optional MB-D80 pack available, extending the shooting capability in an ergonomic design that adds shooting stability. Able to run on either one or two EN-EL3e rechargeable or six AA-size , the pack also features an additional command dial and alternative buttons for shutter release and AE-Lock/AF-Lock that make vertical shooting more comfortable.

The D80 is also fully compatible with Capture NX software (available for purchase separately), ’s highly versatile and elegantly simple new editing solution designed to help tap the full potential of NEF (RAW) . Featuring an innovative user interface that provides easier access to powerful and visually intuitive enhancement tools, Capture NX’s powerful image processing and editing tools can also be applied to JPEG and TIFF files to satisfy a broader range of photofinishing needs and applications.

The D80 will be available beginning September 2006 for an estimated selling price of $999.95** for body only and $1299.95** for body and lens outfit, including the new 18-135mm f/3.5-5.6G AF-S IF-ED DX Nikkor Lens. For more information, please visit www..com.

About
, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 Nikon Introduces Light, Small and Easy to Use D50

- D50’s Ease-of-Use and Attractive Pricing Set to Bring the Thrill of Performance to More Consumers than Ever Before
- 6.1- D50 Arrives in Stores in June 2005 for an Estimated Street Price of $899.95 (D50 outfit, with the new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens)
- Two New DX Nikkor Offer More Options and Versatility

MELVILLE, NY, APRIL 20, 2005 - ® (www..com) has taken another bold step forward in redefining the landscape today by introducing the highly anticipated D50™ camera. The D50 is the smallest, lightest and easiest-to-use camera to date, and is designed for the broadest range of consumers including family -keepers looking to take advantage of the , speed and responsiveness ’s offer, as well as enthusiasts and amateur who want to capture brilliant digital with vibrant color and immaculate . The new entry-level D50 makes exceptional a reality for everyone.

“With the new D50, intends to bring a fulfilling experience to more consumers than ever before and help them capture their most precious with great quality and ease. The D50 inherits the high , responsiveness and speed consumers have come to expect of ’s cameras, while also embodying a simple, intuitive and compact design, so anyone in the family can use it without hesitation,” said Steve Heiner, general manager for Camera Systems at Inc. “The attractive price for the D50 will expand the market substantially and ensure many more people can enjoy shooting with a this year.”

The Ultimate

The D50 stands out as ideal for families searching for that perfect camera to capture timeless during important occasions and life events such as weddings, first homeruns, birthdays, prom night, and golden anniversaries, among others. The D50 is the perfect combination of intelligent, easy-to-use features and impeccable , and at an estimated street price of $899 (for the D50 outfit with the AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens), it represents an excellent value for its . The camera’s seven Digital Vari-Program modes make capturing the moment easier than ever, and the new “Child” mode, for example, assures that moms and dads don’t have to be experts to capture the most vivid color and contrast when taking of their children. The D50’s “Child” mode automatically adjusts several of the camera’s settings, including ISO, , and , to produce optimized when taking of children. The D50 promises to be an ideal tool for parents who refuse to let pass them by.

The D50 also includes a full range of manual controls and custom settings, so users can grow with the camera, and advanced enthusiasts can find themselves right at home with a D50 in their hands.

Hallmark and Performance

The D50 incorporates several important new technologies to ensure a rich, yet simplified experience for consumers. With a new 6.1 effective DX Format and a highly advanced image processing engine, the D50 produces dazzlingly faithful capable of tremendous enlargement, yet manageable in overall file size. ’s new Metering II ensures accurate in all types of lighting situations by automatically comparing input from its frame-wide 420- metering sensor for each scene to a large onboard database of over 30,000 scenes from actual . Professionals and amateurs alike rely on ’s exclusive light metering technologies that produce ideal exposures instantly. Newly developed exposure evaluation methods detect highlights and shadows in the frame, and compensate for them to help prevent inaccurate exposure. choices in the D50 extend from 30 seconds to an action-stopping 1/4,000
second. A high-speed sync speed up to 1/500 second makes great fill possible and ’s i-TTL technology makes it automatic.

Simple Sophistication

The next evolution of ’s popular scene-optimized Digital Vari-Program modes simplifies taking, and helps users take incredible with very little effort. The Digital Vari-Program modes also free up the user to think about capturing special and fleeting moments instead of getting overwhelmed with buttons and dials. Selecting one of the seven simple icons from the handy exposure mode dial optimizes otherwise complex settings and ISO-equivalent sensitivity to produce consistently remarkable results. The newly added “Child” mode mentioned earlier makes it easier to take memorable of the little ones complete with vivid color and contrast that are ready to print without the fuss of adjustments within the computer.

Instant Gratification

Unlike lesser systems, the D50 is always ready to shoot when that special moment or expression presents itself. From the moment the power is turned on, the D50 is ready to shoot in an imperceptible 0.2 seconds. The shutter responds almost instantly when a is taken, thereby minimizing “shutter-lag” and virtually eliminating a common frustration of digital . Continuous shooting at 2.5 per second can be maintained for a burst of up to 137 , making action a reality. taken are instantly processed and recorded to a compact SD (Secure Digital) card, and a new USB 2.0 Hi-Speed interface supports faster transfer of when connected to a computer.

Compact, Lightweight and Designed to Go Everywhere

The D50’s compact, lightweight design makes it easy to carry the camera anywhere there’s a good moment to capture. Its smart design and easily accessible controls provide handling efficiency and ease of operation, helping bring the fun back to taking. Newly designed plain-language menus are displayed clearly on the large 2.0-inch , and intuitive help menus are available for on-the-spot reference.

A high capacity rechargeable lithium-ion helps extend mobility and convenience by delivering the power to shoot up to 2,000** on a single charge.

Interchangeable : The Nikkor Advantage

One of the unique benefits of shooting with a is the ability to take advantage of the expansive creative possibilities offered by interchangeable Nikkor . With the introduction of the D50, also introduced two new DX Nikkor that are ideally paired with the D50 to offer consumers a broad range, while maintaining a lightweight and ultra- compact size. Designed exclusively for ’s D-series cameras, DX Nikkor are optimized to achieve outstanding center-to-edge-to-corner , when used with any of ’s cameras. ’s DX Nikkor range now includes six high performance that offer unmatched wide-angle coverage and versatility:

-New AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED
-New AF-S DX -Nikkor 55-200mm f/4-5.6G ED
-AF-S DX -Nikkor 18-70mm f/3.5-4.5 ED-IF
-AF-S DX -Nikkor 17-55mm f/2.8G ED-IF
-AF-S DX -Nikkor 12-24mm f/4G ED-IF
-AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

The D50 also offers seamless compatibility with ’s extensive family of over 50 high-performance AF Nikkor , providing the same superb color reproduction, razor-sharp image clarity and fast and accurate autofocus performance relied upon by the countless number of professional who use ’s pro cameras everyday.

Managing and Sharing with PictureProject™ Software

Sharing is fun, and ’s new PictureProject software is designed to eliminate the complexities typically associated with sharing, managing and editing on a computer. After conducting exhaustive worldwide research into consumer habits, expectations and requirements, developed its PictureProject software to be a simple, easy-to-use, and powerful application that addresses most frustrations associated with managing on a computer. PictureProject boasts powerful features wrapped into an intuitive interface that navigates quickly and is easy to master.

The software allows users to easily transfer to PC’s or MAC’s and browse, organize, and share them. taken in vertical orientation are automatically rotated. Controls for retouch tasks including brightness and red-eye correction, are intuitive and fast. PictureProject’s In Touch™ plug-in allows users to share with friends and relatives without attaching them in an email or uploading them to a website. Instead Pictureproject in-Touch facilitates a direct transfer of the from the sender’s computer to a recipient’s computer. PictureProject In-Touch is included in the newest version 1.5 of PictureProject software and can also be downloaded free of charge via www.nikonnet.com.

With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject also works in close unison with Capture 4 as the ideal companion to its powerful feature set. Capture 4 is ’s advanced image management and editing software designed to offer the most robust and comprehensive performance with ’s NEF (RAW) files. While PictureProject is already a dynamic component to , the software also supports plug-ins, allowing users to add new features, as technology and the market evolve.

As part of ’s Total Imaging System, the D50 inherits the advantages of the various components of this system, including high-quality AF and DX Nikkor , the SB-800 and SB-600 Speedlights, which enable use of ’s Creative Lighting System, as well as versatile software options, to deliver a new level of operating ease, expanded creative possibilities, and pure enjoyment. The D50 presents the perfect opportunity for anyone to start enjoying the advantages of today.

The D50 outfit, including the new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens, will be available in June for an estimated selling price of $899.95***.

MAJOR FEATURES OF THE D50

Vivid color and sharp details straight from the camera
- New 6.1 effective DX Format imaging sensor that produces 3,008 x 2,000- with accurate color, high and sharp details for great capable of significant enlargement, or cropping for creative effect. File sizes remain manageable, making it easier to take and store more great .
- Advanced processor that marks a further evolution of analog and digital processing and pre-conditioning technologies, producing that require no preparation in a computer and are ready to print straight from the camera. is optimized, including auto , auto tone and color control, and real-time processes diminish digital noise to produce beautiful long exposure shots.
- Metering II ensures accurate and .
Instant, precise response
- Near-instant 0.2-second power-up, and short shutter release lag (response) time.
- Continuous shooting at 2.5 frames per second for a continuous burst of up to 137 without having to wait for the camera to record the to the SD card. (Using JPEG NORMAL - Large settings, and a SanDisk Ultra II 256MB ) The number of continuous shots possible in a single burst may be fewer depending on the type of used.
- Fast 5-area AF system with predictive focus tracking and Lock-on™ delivers greater precision with fast, more consistent subject acquisition and improved focus tracking to capture all the action as it happens. Automatic AF-assist illuminator helps ensure top AF performance in dark situations.
- Fast with a range from 30 to 1/4,000 sec.
- Fast sync up to 1/500 sec. for great fill-effects under brighter light and back lighted conditions.
- Fast data transfer and recording to SD cards keeps the D50 always ready to shoot in any situation.
Accurate automated and manual control for predictable results
- Seven Digital Vari-Program selections for automatic adjustment of all the settings necessary to produce incredible digital including ISO-equivalent sensitivity, , sharpening, tone (contrast), color, and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Child, Sports, Close up, and Night Portrait.
- Image enhancement options optimize sharpening, tone (contrast), color, or hue while using Auto Multi Program [P], Shutter-Priority Auto [S], Aperture-Priority Auto [A], or Manual [M] exposure modes to best match the taking situation. The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization.
- Automatic control over ISO-equivalent sensitivity from to 1600; can also be set manually.
- Optimized exposure with a choice of three TTL (Through The Lens) exposure modes: Metering II with 420- RGB Sensor, variable Center-Weighted Meter, or choice of Spot Meters.
- Auto exposure bracketing helps achieve the exact results desired.
- exposure compensation.
- A choice of three color modes ensures the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- Simultaneous recording of compressed NEF (RAW) and JPEG image files for the same shot helps by providing a smaller JPEG image file that can be quickly sent via email and a compressed NEF (RAW) file for more creative flexibility using PictureProject or Capture software for further enhancement.
Intuitive handling and operating ease
- Light and compact:
Dimensions (W x H x D): 133 x 102 x 76mm (5.3 x 4.1 x 3.0 in.)
Weight: Approx. 540g (1 lb. 3 oz.) without .
- Intuitive and familiar operation with ergonomically designed and sensibly located buttons and controls, including the handy multi selector and mode dial.
- Quality optical features diopter correction and information display.
- New large 2.0-inch LCD monitor located directly below the displays the large fonts of the easy-to-view easy-to-understand menu design, and the intuitive help system dialogs that make understanding easy.
- Versatile LCD playback options include Single image playback, Thumbnail image playback (4 or 9 at a time), playback, Slide show, easy Histogram indication for determining highlights and shadow values, and Highlight point displays for even quicker highlight information, with automatic image rotation for vertical shots.
- LCD control panel on camera top makes it easy to confirm settings and camera status.
- Long-life rechargeable lithium-ion with power to shoot up to 2,000 *1 on a single charge.
- Custom Settings for personalizing to match the individual’s shooting style, or different taking conditions.
- Wireless remote control of the D50 can be achieved with the optional ML-L3 remote control.
Easy image handling
- New Small function for saving within the camera at the reduced sizes of 640×480, 320×240, or 160×120 for Internet use - either for mail attachments or placement on web pages.
- In-camera page setup support makes it easy to print directly from the D50 to any PictBridge compatible printer via the supplied USB cable.
- Up to 36 alphanumeric characters can be entered in each image’s EXIF header (file information) for personal identification when are viewed in PictureProject software.
- Video connector and supplied video cable makes it easy to connect the D50 directly to a television for playing slideshows or viewing individual
Creative and versatile system components
- High-quality Nikkor : The unrivalled performance of AF, AF-S and DX Nikkor greatly expands creative possibilities.
- Built-in auto pop-up features exclusive i-TTL control, fast 1/500 sec. sync , and coverage for as wide as 18mm.
- Supports ’s Creative Lighting System when using a SB-800 and SB-600 Speedlight mounted on the ISO shoe for additional on camera output in large rooms, or for longer distance situations. Also allows off-camera multiple lighting with iTTL Technology with SB-800 and SB-600.
- Integrated Software Solutions:
Capture 4 (Ver. 4.3) (optional) is a comprehensive and remote camera control package that fully supports NEF, (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control, D-Lighting for scene-specific automatic dodge and burn control.

PictureProject is ’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. PictureProject features an intuitive user interface, and supports optional plug-ins that add functionality and creative options.

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21 Sep 08 Canon Digital Camera: Express, Shoot and Share

Author: Nicholas Tan

is well known across the country as an and information systems. Their many products include copiers, , , camcorders, semiconductors among others, and of course .

The latest high end is the S2 IS. This is a 5.0 mega that features a 12x optical and a 4x digital . This baby is furnished with Optical (that is what the IS in S2 IS stands for) that eliminates camera shakes for people who have or for taking . The UD lens found in this provide amazing throughout the whole area.

As with many nowadays, this certain can record moving . Now with another first, the S2 allows you to record moving , and there no use for missing a incorporated with that moving . With the Movie Snap feature, just snap away when you see that , and it will be saved in your along with the recorded video.

This is also equipped with the that is designed to increase processing speed and . It instantly says that with the , your has faster start-up time, playback and while giving your the absolute brilliance.

The S2 also support USB 2.0 Hi-speed standard, so you will always have the easiest time transferring your files to and from your computer. With the USB 2.0, you can take advantage of your super hi-speed .

This is also supplied with a 1.8 inch LCD power saving and fold out screen that’s 115,000 . S2 shoots at 30 frames per second; this shooting rate can be reduced when taking in night display, to give you the brightness that you need when taking .

On the other hand, the latest point and shoot is the SD500 and the .

The SD500 is the first 7.1 mega that gives amazing and absolutely to die for details. It has a 3x optical that enables close up shooting with a 37-111mm equivalent with a camera. This is one of the new perpetual curve design for a that fits the hands perfectly.

Sporting a very slim design, you would marvel at its 2.0 inch LCD that gives easier frame and play back use.

This baby is also equipped with the same found in that gives you amazing features. Also USB 2.0 compatible and works with the same high-speed .

Even better than most out there, this can shoot moving to up to 60 frames per second- perfect for moving objects (especially in sports) and a 30 frames per second for shooting still . Furnished with scene modes like portrait (blurs the background and focuses on your subject), foliage (perfect for foliage, greenery or blossoms), beach (sunny shots without the dark faces), underwater (reduced background scatter. Tip: you can always buy waterproof case for shooting underwater ), fireworks, night snapshot, kids and pets, indoor, snow and digital macro (larger than life ).

This even enables you to customize and correct as you shoot. With modes like lightening skin tones, positive , darker skin tones and others, you can never go wrong with using a .

These are just some of the many features of the SD500. There are more to the SD500 that has yet to be discussed. Check ’s website at www.usa..com for a full profile of the SD500 and to other latest releases and products.

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21 Sep 08 Canon Ixus Digital Camera: the Right Equipment for an Excellent Shot

Author: wa Wanjiru

is a hobby or a business matter to many people. For these people having the right equipment can mean taking an excellent quality shot. The most important item that is needed therefore is a good . You can choose or you could try a Ixus .

The Ixus is comprised of many different models within the Ixus range itself. With the different Ixus you have a choice between the and the compact . While these are both similar in many ways there are differences that you will need to consider before you buy a Ixus .

As with all of the Ixus range the stylish exteriors of the camera combine with current technology to provide you with a superior performance camera product. The newest Ixus is known as the Ixus 800IS. The IS on this camera stands for .

The helps reduce any camera shake that might occur when you are holding the camera for shots that are taken in low to poor lighting conditions. For this reason you can use the Ixus to take in places and conditions which you would not normally have thought about.

As with the various types of Ixus there are many new features to be found with the Ixus 800IS. From these features you can expect to see that this has a 4x optical ability, and also a 6 count to provide you with an excellent that is clear and sharp in the details.

The recordable media needed for the Ixus 800IS are Internal and . The ISO rating range that is found on this camera goes between 80 – 800. To help you take great the Ixus has also has a well devised menu system that will help you in navigating around the various items which can be found on your camera.

As with many different types of the Ixus has a number of exposure modes that you can get through and select what you need. Among the various exposure modes you will find subject-biased preset functions such as sports mode or portrait mode, and manual functions such as aperture priority and shutter priority.

Since the Ixus has a number of such interesting features, and since the body of the camera is designed to be pleasing to the eye and is also lightweight, you’ll find that you’re carrying around your camera more often than you otherwise might have.

What this means is that you now have more of an opportunity to take that with your Ixus wherever you are.

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21 Sep 08 Benefits of Using a Digital Camera

Author: Roberto Sedycias

If you are one of those who love taking , then is probably one invention you simply cannot afford to miss! Smart and trustworthy, this one is probably the most imaginative development in the world of till date!

are electronic devices that capture as well as store digitally, instead of on . A , however, needs a or a media to save these . Some of the most popularly used devices include Floppy Disks, CD Singles, DVDs, Cards (such as Microdrives or Cards, Sticks, MiniSD Cards, , etc), FP and many others. Though devices such as Floppy Disks need computers, using autonomous devices, like the can ensure that you can print your directly using a printer.

One of the greatest advantages of using a is that they, unlike the , can record, store, retrieve, remove, edit and manage your as you may wish to. In fact may also allow one to shoot and save videos of a considerable length. The sound and the quality ranges form one camera to another to a great extent, though in most cases a can surely allow you to shoot at least a reasonably good video.

Another great benefit of using a is that these devices are (in most of the cases) very portable, and can be easily carried around form place to place. Though one cannot say that these are not delicate, and need not be handled with care, one can sure stay assured of the fact that these days are not very difficult to be taken care of either. If you can keep it safely in a cover, and handle it with reasonable care, and your camera is sure to serve you well. However, since in most cases come with a long guarantee period, this is one thing you simply need not worry about!

Just like all other electronic devices, also come with a wide rage of features that keep on adding and developing with the growth in technology. Though much depends on the price of the camera and the companies manufacturing it, there are certain features that have been found to be popular among almost all of them. These days it is not rare to find allowing , image adjusting, and automatic functioning (as based on the time set by you), when you go clicking . Settings as to the color code, brightness, , etc can also be changed. Generally also allow you to make your own or video albums, so that you can systematically save them all.

A works on , the life and the stand by time of which varies greatly, depending on the camera you are using and of course on the itself. Generally these are chargeable, so you know you can charge your anytime you need to. However, the best part of it is that, (depending on your video camera) the can work non-stop for a relatively fair amount of time. This means you can click away your happily, without having to bother about the betraying you mid way!

These days almost all well known and even not so well known related company can be seen producing . Needless to say, as more and more companies enter the market producing more and more sophisticated , the more the prices can be seen falling with each passing day. Now in such circumstances, how can anyone resist having a of their own?!

This article is under GNU FDL license and can be distributed without any previous authorization from the author. However the author’s name and all the URLs (links) mentioned in the article and biography must be kept.

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20 Sep 08 Is the Canon Ixus Digital Camera the Right One for You?

Author: Frederic Madore

is not only a hobby it is often a business matter for many. For those people one of the most important factors is to have the right equipment. This equipment is responsible for taking high quality . Of course the most important part of this equipment is the camera. One of those high would be the Ixus models.

There are many different models in the Ixus family. You also have the choice between to types of : The Regular or the compact . Of course there are many common factors between regular and compact but you should look at the differences between the two before you buy a Ixus .

If you look at the various Ixus you will soon find that what you get is a stylish camera combined with amazing technology. You could easily qualify them as superior performance . The latest camera in the Ixus family is the Ixus 800IS. This comes with an integrated (IS).

This feature will help you reduce the shake that can occur while you are holding the camera. This will ensure you take high quality even in the worst conditions. Soon you will start to use you Ixus in places you would have never though of before.

The entire Ixsus family comes with amazing features. Here are some of the features you can expect to have on the Ixus 800IS:

- 4x optical ability
- 6 (amazing )

There is also a recordable media found on this type of camera. The one found on the ixus 800IS is internal and . The ISO rating for this camera is between 80 and 800. The menu of the camera is very rich in feature and very well organized.

Of course like various you can expect to have a great range of exposure with your Ixus . Amongst those various exposure options you will find functions such as sports mode, portrait mode you will also find manual functions like aperture priority, shutter priority and many more.

The great thing about Ixus is the great range of features you have, on top of that its design is very nice. The fact that the camera is very light you will probably carry it everywhere without any problem.

In conclusion being an owner of a Ixus means that you have everything you need to take those high quality . Can you capture the ? With this kind of camera there is no reason not to.

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20 Sep 08 A Few Facts Of Digital Cameras

Author: Roberto Sedycias

A captures in a digital format, unlike a , which captures using a photographic .

History:

Using a mosaic photosensor, Eugene F. Lally of the Jet Propulsion Laboratory first showed how still could be produced in a digital domain. An engineer at Eastman , Steve Sasson, used solid-state chips to build a prototype having a of 0.01 , and recorded digital to a magnetic cassette tape. With this prototype model, Steve took the first image in December of 1975 taking 23 seconds to capture it.

In 1988, DS-1P became the first that captured as a computerized file. However, the camera never entered the U.S. market. In 1991, DCS-100 was the first commercially available , which used a 1.3 sensor. With the advancement of technology, modern have become multifunctional and are now capable of capturing audio/video and still .

Benefits:

1 - You get superior . can offer good to excellent image .

2 - You get a fair price. A is reasonably priced and is affordable.

3 - You can transfer the to your laptop. You can easily connect the to your laptop and transfer the in your hard disk.

4 - You can print in large sizes. Due to its high , can be printed in large sizes by any plotter.

5 - You can email the to your friends. You can send the by email to your loved ones.

6 - You can store the in CDs or hard disk. Once the are transferred from to the computer, permanent on a CD or hard disk is possible.

7 - You can take the camera in your pocket while you travel. The small size of the makes traveling with it easy and a pleasure.

8 - You can move in close to your subject. offer close-ups of your subject with sharp focus. You can take very good close-ups of flowers, bugs, stamps, coins, etc.

9 - You can rework the image in a computer. Any editing software can rework the taken.

10 - You can take good even in low-light situations. Due to flexible over sensitivity or ISO equivalents, can easily take detailed even in low-light conditions.

11 - You can take quality still of moving objects. Sports and fashion can be easily accomplished due to the fast burst rate of .

12 - You save money. There is no need of buying , developing them into negatives and positives. Moreover, the are usually rechargeable lithium-ion , which last a long time.

13 - You can choose as per your needs and fancy. Many models are available like standard , underwater , waterproof , compact , and the professional .

Media:

use to capture and store . Some of the storages media used are onboard , 3.5″ floppy disks, video floppy disk, PCMCIA hard drives, CD or DVD, cards, Microdrives, Stick, SD/MMC, MiniSD Card, MicroSD Card, XD- Card, SmartMedia, and FP .

Power:

consume a lot of power, which is supplied by powerful, small in size . are broadly divided into two groups, namely, off-the-shelf and proprietary. Off-the-shelf are like AA, CR2, CR-V3, AAA, and RCR-V3. They are lithium-ion (Li-Ion) or Nickel metal hydride (NiMH) . Standard AA non-rechargeable alkaline either do not work or work for only a very short time in most cameras.

Proprietary are built as per the manufacturer`s custom specifications and are usually available as aftermarket replacement parts. Generally, lithium ion are widely used as proprietary for .

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