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21 Sep 08 Nikon(R) Introduces the D2xs(TM) Professional Digital SLR Camera, Delivering Performance Advancements and Enhanced Features

* 12.4- D2xs Offers Unique Combination of Extraordinary , High-Speed and High- in a Single
* Internal and External Refinements Make D2xs a Commendable Successor to ’s Flagship D2x Camera

MELVILLE, N.Y., June 1 — (R) (http://www..com), the world leader in , today introduced the new D2xs(TM) professional camera, incorporating an impressive range of refinements that improve overall camera performance and enhance the user experience. The D2xs shares many performance and design innovations with the current and highly successful D2x camera, including the 12.4 million DX format that renders with high and sharp detail, necessary for demanding professional assignments. The D2xs also hosts a range of upgraded features that make operation significantly more responsive — including refined performance that makes for easier composition when shooting in ’s exclusive High-Speed Crop mode, a new 2.5 inch LCD with a 170-degree wide viewing angle, individually calibrated at the factory to ensure consistent color fidelity, significantly increased life and a wide range of firmware enhancements.

With its numerous refinements, the D2xs is truly equipped to meet the widely varied demands of today’s professional who strive to create that push the boundaries of what’s possible. Not only does the camera successfully combine high , speed and quality, but it also incorporates exclusive technologies that enable unfettered creativity. Options such as the WT-2A Wi-Fi transmitter achieves full wireless remote camera control and transmission, while the revolutionary i-TTL Speedlight technology included in the D2xs ensures radical new possibilities in creative lighting.

“Increasingly, professional have chosen the D2x as their primary workhorse camera due to its remarkable performance and versatility, making it ’s best selling professional camera. With the introduction of the D2xs, has built upon the proven performance of its predecessor and added new technologies and refined features that will
offer professionals an enhanced overall experience,” said Edward Fasano, general manager for Marketing, Products, Inc. “The D2xs is poised to become the next of choice among professional .”

Versatility Refined

Many of the that made the D2x such a success have been retained. The D2xs is capable of capturing 12.4 JPEG or RAW (NEF) at a rate of up to 5 frames per second in continuous shooting mode, and maintains a rapid start-up time, the world’s shortest shutter release time lag of just 37ms, as well as a blackout time of just 105 milliseconds. The D2xs also inherits the popular High-Speed Crop mode that uses a specific central area of the sensor to capture 6.8 at an incredible rate of up to 8 frames per second. A newly developed in the D2xs automatically superimposes a mask over the cropped area within the while in the High-Speed Crop mode, for easier and more confident composition.

The D2xs features ’s acclaimed Mutli-CAM2000 high-speed AF system, with eleven autofocus sensors — nine of which are cross-type and placed in the rule of thirds layout. The D2xs offers improved subject acquisition and tracking as well as a new option for controlling the duration of Lock-On(TM) focus tracking, making it easier to adjust for shooting
different types of scenes and action.

New Image Rendering and Menu Options

With a combination of powerful image-processing technologies and ’s exclusive 1,005 3D-Color Matrix Metering II, the D2xs makes it possible to capture beautiful 2.4- that meet and exceed professional ’ needs for larger files that are rich in detail, color and smooth tonal range. The D2xs has also been refined so demanding can take advantage of ’s 3D-Color Matrix Metering II even in the High-Speed Crop mode. Professional will appreciate the ability to select Adobe RGB in any of the three color modes — making it possible to work with a wider range of colors to match highly diverse assignments and workflow environments, while ideally complementing the NEF file. In-camera creative possibilities are extended even further through the addition of a new Black & White (sRGB) color mode.

shooting in RAW (NEF) will have the ability to shoot in and still retain the color information in the RAW image data, allowing them to easily reverse a image to color using ’s new Capture NX software.

RAW and JPEG taken using the D2xs can be trimmed within the camera to produce of reduced display sizes ranging from 640 x 480 to 2,560 x 1,920 pixels. The resulting smaller files can help improve workflow efficiency by eliminating the time required to download and perform software editing within a computer.

New ISO sensitivity options offer greater convenience to who work under constantly changing lighting conditions such as weddings. A new Auto ISO feature allows to maintain a specific while letting the camera automatically select an appropriate ISO setting, within a predefined range of sensitivities, based on the existing lighting conditions. This feature helps achieve optimum exposure while freeing the to concentrate on composition. ISO sensitivity can also be manually set between ISO-equivalent 100 and 800 in increments of 1/3 EV, or boosted using HI-0.3, HI-0.5, HI-0.7, HI-1 or HI-2 settings when high sensitivity is a priority. The 3 settings between 800 and HI-1 are newly added to give the D2xs finer control over sensitivity.

Refined Ergonomics and Design

The D2xs body is consistent with the exterior styling of the D2-series, adopted from a design created by famed industrial designer, Giorgetto Giugiaro*. The body is proportionate and well balanced, with a well designed interface that is intuitive and seamless.

The D2xs improves upon its predecessor’s energy efficient design, and when combined with the newly developed high-energy EN-EL4a rechargeable lithium-ion , the camera boasts an unprecedented 3,800** shots per charge. ’s highly sophisticated, real-time Fuel Gauge system in the D2xs allows to determine the precise level of remaining charge, number of shots taken per charge and the overall life of the — all at the touch of a button.

A new 2.5-inch, 235,000 dot LCD monitor in the D2xs allows a 170-degree wide viewing angle, and is individually calibrated at the factory to ensure consistent color fidelity. The D2xs also features a new color scheme for menu displays.

Expanded Software Options

The D2xs features a unique Image Authentication feature that, when used with ’s new Image Authentication Software, marks the authentication of an image captured by the camera and can determine whether or not it has been altered since capture. Image data is a critical link in the “chain of evidence” for verifying image authenticity, and D2xs’s hardware and software-based image authentication solution allows easy, secure authentication of for a wide range of requirements. The softwareenables verification of JPEGS, TIFF and NEF (RAW) taken with the D2xs.

A new remote control software called Camera Control Pro is also available for the D2xs, enabling unprecedented remote control operation of many camera functions from a personal computer. Camera Control Pro software is the next generation of camera control software, previously bundled with ’s Capture 4 software, and features substantial advanced features that offer limitless creativity to who need to control their camera remotely. Camera Control Pro can control the D2xs remotely tethering a high-speed USB cable or optional WT-2a wireless transmitter.

The D2xs is also compatible with ’s soon-to-be-released Capture NX(TM) software — a highly versatile yet elegantly simple editing solution that provides easy, yet powerful and visually intuitive image-editing and enhancement tools. With Capture NX, will be able to tap into the full potential of D2xs’s RAW (NEF) files, while also apply powerful image processing and editing tools to JPEG and TIFF files.

The D2xs will be available from authorized retailers in late June for an estimated street price of $4699.95***. For more information, please visit http://www..com

About

, At the Heart of the Image(TM). Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX(R) compact ; COOLSCAN(R) digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative(TM), the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit http://www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 Nikon Unveils First Ever Macro Lens With Vibration Reduction

New Nikkor Lens Offers Quiet Autofocusing and Enhanced VR for Close-Up with digital and

MELVILLE, NY, FEBRUARY 21, 2006 - Professional and enthusiasts seeking the latest opportunity to enhance their extreme close-up and general possibilities can rely on ’s new 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor. Inc. (www..com) today introduced the world’s first macro lens equipped with Vibration Reduction (VR) and Silent Wave Motor (SWM) systems. Engineered for use with digital and , this lens offers a host of ’s advanced optical features and technologies including Nano Crystal Coat, Extra Low Dispersion (ED) glass and Internal Focusing (IF) design.

“We are excited to offer the 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor as the newest addition to ’s range of high performance Nikkor that deliver unmatched and advanced . Extreme close-up is one of the most demanding and popular forms of , and this significantly extends the range of conditions under which professionals and enthusiasts can achieve outstanding results,” said Edward Fasano, general manager for Marketing, Products, at Inc. “With enhanced VR II technology built into the lens, can shoot hand-held at up to four stops slower than would otherwise be possible, and still get razor sharp .”

Combined with the Silent Wave Motor technology and Internal Focusing system, the 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor provides handling characteristics that better enable superior close-up under a broad range low-light conditions. And like other high-performance Micro-Nikkor , the new 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor is perfectly suited for general as well.

The 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor features ’s enhanced Vibration Reduction System (VR II) which substantially improves high-quality hand held close-up shooting. The VR II function minimizes the negative effects of camera shake by offering users the ability to take at as many as 4 stops slower* than would otherwise be possible, without the image degrading blur associated with slow . ’s VR technology further enhances taking potential with a choice of two modes to match most shooting conditions. VR Normal Mode primarily compensates for camera shake, and includes automatic panning detection, as well as automatic tripod detection. VR Active Mode effectively compensates for vibration in situations where it is more pronounced and more frequent, such as when shooting from a moving vehicle.

The addition of SWM delivers faster and quieter auto-focusing, along with quick switching between autofocus and manual operation. Near-silent focusing can also be attributed to the Internal Focus (IF) design which also provides a constant lens length and eliminates front lens rotation, making it an ideal lens for use with the new Wireless Close-Up Speedlight System. Together, the SMW, VR II and IF components provide the sharp at close range (macro shooting focus of 31cm) without disturbing the subject during focus.

The 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor optical formula is highlighted with ’s Nano Crystal Coat and Extra Low Dispersion (ED) glass. These highly advanced optical technologies provide higher-quality and high-contrast by reducing chromatic aberrations and virtually eliminating reflections caused by multiple internal lens elements.
The AF-S VR Micro-Nikkor 105mm f/2.8G IF-ED lens will be available beginning in March 2006 for an estimated selling price of approximately $799.00**. For more information about and the Nikkor brand of , please visit www..com.

105mm f/2.8G ED-IF AF-S VR Micro-Nikkor: Major Features

- The world’s first macro lens equipped with SWM and VR systems
- VR II Vibration Reduction technology allows to shoot hand-held at as many as 4 slower* (at near infinity to 1/3x shooting and approx. 1 step at near 1:1) than would otherwise be possible, assuring dramatically sharper hand-held .
- Incorporates Silent Wave Motor (SWM) for fast and quiet autofocusing, and quick switching between autofocus and manual operation.
- Engineered for use with digital and .
- Offers a 105mm ( angle equivalent to 157.5mm with DX format).
- Design incorporates 14 elements in 12 groups (with 1 ED glass and 1 Nano Crystal Coat-deposited lens elements).
- ED glass and Nano Crystal Coat combine to minimize chromatic aberration, providing higher and high-contrast .
- Employs a nine-blade rounded diaphragm opening ensuring that out-of-focus elements appear more natural.
- Offers a Maximum reproduction ratio of 1:1.
- Enables focusing from as close as 31cm (12.2 in.) from the subject through its entire focal range.
- M/A mode for rapid switching between autofocus and manual focus operation.
- Internal Focusing (IF) design simplifies the use of circular polarizing filters.
- HB-38 Bayonet Lens Hood (included) greatly reduces stray light, enhancing .
- Supplied with CL-1020 Flexible Lens Pouch

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21 Sep 08 NikonNet and ‘Legends Behind The Lens’ Honor the Work of Internationally Acclaimed Travel Photographer Rosanne Pennella

MELVILLE, N.Y., Aug. 1 — Professional will tell you that to succeed as a pro takes more than skill. One needs dedication, planning and even a little luck. Rosanne Pennella added self-confidence, courage, passion and inspiration to this combination.

This August, NikonNet’s inspiring monthly, “Legends Behind the Lens,” honors the work of admired travel Rosanne Pennella, a woman who took a chance and pursued her passion.

“NikonNet is pleased to honor the and extraordinary career of Rosanne Pennella in this August’s ‘Legends Behind the Lens,’” said Anna Marie Bakker, General Manager of Communications at Inc. “She’s been an inspiration for so many years, not only making outstanding contributions in travel , but sharing her knowledge and expertise as well.”

Pennella started her career path as a practicing attorney. She worked in top litigation firms and with federal judges but wasn’t fulfilling her destiny. What she really loved to do was travel, and when she put that love together with her aptitude for ; she came up with a plan. Pennella gave herself five years to pursue a career as a professional , and if it didn’t work out, she decided it wasn’t meant to be. Her dedication and determination paid off when her career had reached a point that far exceeded her expectations.

In order to be a successful attorney, Pennella needed a keen sense of detail, which has carried over in her work with her subjects. When working on commercial projects Pennella is sure to check everything involved in the shot from the props to the settings on her D2X or D70. But her diligence shines through her intimate portraits. When lecturing on travel , Pennella suggests getting close to your subjects to establish a level of intimacy; not just proximity, but to connect on an emotional level as well. Pennella never brings out the camera until she gets to know her subjects. She strongly believes in achieving some level of interaction with people, to show concern and let her subjects know she’s not there to just shoot and run. Most importantly though, when the natural opening comes, Pennella says it is vital to know what you want to do and how to use your equipment to get you there.

“If you are frazzled and not working efficiently, you won’t be able to make a connection with people.”

Pennella’s approach has led to much success. She has worked with the tourism boards of China, Costa Rica, Malaysia, Morocco and Hungary. Furthermore, she has traveled and photographed places all over the world, from cloud forests in Central America to cremation ceremonies in Bali and everywhere in between. The exposure to different cultures has generated excitement back in the United States where Pennella’s work was displayed in Union Station in Washington D.C, the Paul Weinshenck Gallery in New York City and the Liberty Science Center in New Jersey in addition to her that have been published in national magazines.

The world has not failed to recognize Pennella’s talents. She was the recipient of District News’s Annual Award in 2001. Moreover, in 2002 she photographed polio and landmine victims as well as the monuments of Angkor Wat to benefit American Friends of the Cambodia Trust. Pennella is also the sole to receive financial support from this project sponsored by and Lowepro.

One of Pennella’s favorite quotations is from the great Dorothea Lange. “The camera is an instrument that teaches people how to see without a camera.” This is one of the many lessons Pennella’s students take away from her classes. She teaches travel at The New School in New York and regularly takes part in American magazine’s Mentor Series. Pennella has found that teaching has made her a better and has
pushed her to another level.

Pennella is an inspiration to aspiring everywhere. Her motto is simple: “The first person who has to be convinced of your ability is you.” Thankfully, Pennella’s confidence in herself and her abilities have placed her in an elite group of travel and for this reason, we can call her a Legend Behind the Lens.

To learn more about Pennella, log onto NikonNet’s “Legends Behind the Lens” series at http://www.nikonnet.com or http://www.rosannepennella.com.

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21 Sep 08 Nikon and President George W. Bush Honor Outstanding Photojournalists at The White House News Photographers’ Association Annual Award Gala

Supported by for the 12th Consecutive Year, The White House News ’ Association Awards Top Achievers at its Annual Gala Dinner, As President Bush Takes Center Stage to Recognize Award Recipients

MELVILLE, N.Y., May 26 — As part of its ongoing commitment to recognize and support photojournalists, the Spirit Initiative sponsored the White House News ’ Association’s annual gala awards dinner for the 12th consecutive year on May 21, 2005. Special guest, President George W. Bush, presented a humorous slideshow of and honored the top photojournalists, including the Washington Post’s Andrea Bruce Woodall, who was named of the Year, and veteran Chick Harrity who took home a lifetime achievement award.

“ is proud to continue its support of the White House News ’ Association as part of the Spirit Initiative,” said Anna Marie Bakker, General Manager of communications for Inc. “The WHNPA provides an invaluable service to our world by being our eyes into some of the most historic moments ever. is grateful to WHNPA, and especially President Bush, for making this endeavor such a success.”

Woodall, a first-place winner in the organization’s Eyes of History 2005 Still Contest, was named of the Year by WHNPA for producing a tremendous portfolio that included breathtaking from Iraq during the recent war. In honor of her work, Woodall was presented with a D2x camera and lens.

A lifetime achievement award was presented to Chick Harrity, whose 48-year career included 35 years in Washington with the Associated Press and U.S. News and World Report. In an emotional surprise to Harrity, his award was presented by the young woman whose image he captured in the famous, “Baby in the Box” image which he captured while she was an orphan in Vietnam. She was later adopted by an American woman.

President Bush’s slideshow featured a number of of members of the White House press corps, and even the President himself, in humorous poses. In the end, though, the President echoed the sentiment that ruled the night. “When people think of historic events, they don’t usually remember the words that were written. They remember the . One may not provide a complete history, but it gives us a glimpse of history and that’s important work.”

For more information about the Spirit Initiative, and ’s ongoing efforts to support professional , please visit http://www.nikonspiritinitiative.com.

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21 Sep 08 Nikon Expands Nikkor Lens Line With Two New DX Lenses for D50 Digital SLR Camera

- New AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED Lens Offers Versatile Range in a Lightweight, Ultra-Compact Package
- New AF-S DX -Nikkor 55-200mm f/4-5.6G ED Lens Brings Powerful Telephoto in a Highly Compact Design

MELVILLE, NY, APRIL 20, 2005 - Inc. (www..com) today unveiled two new DX format Nikkor to accompany its growing line of cameras, including the new D50™. The AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED and AF-S DX -Nikkor 55-200mm f/4-5.6G ED deliver legendary Nikkor within ultra-compact, lightweight and affordable designs, to provide superb quality for . These two new join a growing line-up of DX Nikkor that are designed and optimized for ’s cameras.

“Memorable rely on several factors that certainly begin with an expertly engineered camera equipped with a superior lens. and Nikkor interchangeable work in perfect concert to make remarkable possible for anyone. Nikkor are famous for their ability to record breathtaking , balanced with optimal contrast, accurate and consistent color, all to significantly improve overall ,” said Edward Fasano, General Manager of Marketing at Inc. “’s new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED and AF-S DX -Nikkor 55-200mm f/4-5.6G ED incorporate the same quality and exclusive optical technologies that have made Nikkor world renowned among professional .”

AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED

Pre-packaged as an ideal companion lens for the new D50 camera, the new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED is a versatile lens created for a broad range of consumers ranging from occasional weekend snap-shooters to the avid enthusiast. It is an ultra-compact, lightweight standard lens with a 3x range that is ideal for everyday . With a popular 18-55mm range, the lens can be conveniently used to everything from wide angle landscapes to portraits and is well suited for use at parties, on vacation, and other occasions.

AF-S DX -Nikkor 55-200mm f/4-5.6G ED

The new AF-S DX -Nikkor 55-200mm f/4-5.6G ED brings far-away subjects to the without the burden of carrying a large . Zooming in on those elusive action shots at soccer or baseball games will fill the frame with that would be otherwise impossible to capture. Its impressive range of 55-200mm allows users the versatility to capture everything from razor-sharp candid portraits to sports, nature and even wildlife . Despite its long range, the AF-S DX -Nikkor 55-200mm f/4-5.6G ED is remarkably compact and lightweight, and proves to be a formidable companion to the instant responsiveness and the impressive speed of the new D50 camera.

To ensure outstanding , both new also feature ’s exclusive Extra-Low Dispersion (ED) glass to minimize chromatic aberrations, and Silent Wave Motor technology (SWM) for fast, quiet auto-focusing. All of ’s DX Nikkor are optimized for the DX format sensors found in all cameras, making the lens smaller, lighter and with exceptional center-to-edge-to-corner and performance. With the addition of the AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED and AF-S DX -Nikkor 55-200mm f/4-5.6G ED , can choose from 50 Nikkor , ranging from the amazing 10.5mm f/2.8G ED AF DX Fisheye to the astounding 600mm f/4D

ED-IF AF-S II super Telephoto.

Both AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED and AF-S DX -Nikkor 55-200mm f/4-5.6G ED will be available in June 2005 for an estimated selling price of $179.95 and $249.95*, respectively. For more information about and the Nikkor brand of , please visit www..com.

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21 Sep 08 Nikon Introduces Light, Small and Easy to Use D50

- D50’s Ease-of-Use and Attractive Pricing Set to Bring the Thrill of Performance to More Consumers than Ever Before
- 6.1- D50 Arrives in Stores in June 2005 for an Estimated Street Price of $899.95 (D50 outfit, with the new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens)
- Two New DX Nikkor Offer More Options and Versatility

MELVILLE, NY, APRIL 20, 2005 - ® (www..com) has taken another bold step forward in redefining the landscape today by introducing the highly anticipated D50™ camera. The D50 is the smallest, lightest and easiest-to-use camera to date, and is designed for the broadest range of consumers including family -keepers looking to take advantage of the , speed and responsiveness ’s offer, as well as enthusiasts and amateur who want to capture brilliant digital with vibrant color and immaculate . The new entry-level D50 makes exceptional a reality for everyone.

“With the new D50, intends to bring a fulfilling experience to more consumers than ever before and help them capture their most precious with great quality and ease. The D50 inherits the high , responsiveness and speed consumers have come to expect of ’s cameras, while also embodying a simple, intuitive and compact design, so anyone in the family can use it without hesitation,” said Steve Heiner, general manager for Camera Systems at Inc. “The attractive price for the D50 will expand the market substantially and ensure many more people can enjoy shooting with a this year.”

The Ultimate

The D50 stands out as ideal for families searching for that perfect camera to capture timeless during important occasions and life events such as weddings, first homeruns, birthdays, prom night, and golden anniversaries, among others. The D50 is the perfect combination of intelligent, easy-to-use features and impeccable , and at an estimated street price of $899 (for the D50 outfit with the AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens), it represents an excellent value for its . The camera’s seven Digital Vari-Program modes make capturing the moment easier than ever, and the new “Child” mode, for example, assures that moms and dads don’t have to be experts to capture the most vivid color and contrast when taking of their children. The D50’s “Child” mode automatically adjusts several of the camera’s settings, including ISO, , and , to produce optimized when taking of children. The D50 promises to be an ideal tool for parents who refuse to let pass them by.

The D50 also includes a full range of manual controls and custom settings, so users can grow with the camera, and advanced enthusiasts can find themselves right at home with a D50 in their hands.

Hallmark and Performance

The D50 incorporates several important new technologies to ensure a rich, yet simplified experience for consumers. With a new 6.1 effective DX Format and a highly advanced image processing engine, the D50 produces dazzlingly faithful capable of tremendous enlargement, yet manageable in overall file size. ’s new Metering II ensures accurate in all types of lighting situations by automatically comparing input from its frame-wide 420- metering sensor for each scene to a large onboard database of over 30,000 scenes from actual . Professionals and amateurs alike rely on ’s exclusive light metering technologies that produce ideal exposures instantly. Newly developed exposure evaluation methods detect highlights and shadows in the frame, and compensate for them to help prevent inaccurate exposure. choices in the D50 extend from 30 seconds to an action-stopping 1/4,000
second. A high-speed sync speed up to 1/500 second makes great fill possible and ’s i-TTL technology makes it automatic.

Simple Sophistication

The next evolution of ’s popular scene-optimized Digital Vari-Program modes simplifies taking, and helps users take incredible with very little effort. The Digital Vari-Program modes also free up the user to think about capturing special and fleeting moments instead of getting overwhelmed with buttons and dials. Selecting one of the seven simple icons from the handy exposure mode dial optimizes otherwise complex settings and ISO-equivalent sensitivity to produce consistently remarkable results. The newly added “Child” mode mentioned earlier makes it easier to take memorable of the little ones complete with vivid color and contrast that are ready to print without the fuss of adjustments within the computer.

Instant Gratification

Unlike lesser systems, the D50 is always ready to shoot when that special moment or expression presents itself. From the moment the power is turned on, the D50 is ready to shoot in an imperceptible 0.2 seconds. The shutter responds almost instantly when a is taken, thereby minimizing “shutter-lag” and virtually eliminating a common frustration of digital . Continuous shooting at 2.5 per second can be maintained for a burst of up to 137 , making action a reality. taken are instantly processed and recorded to a compact SD (Secure Digital) card, and a new USB 2.0 Hi-Speed interface supports faster transfer of when connected to a computer.

Compact, Lightweight and Designed to Go Everywhere

The D50’s compact, lightweight design makes it easy to carry the camera anywhere there’s a good moment to capture. Its smart design and easily accessible controls provide handling efficiency and ease of operation, helping bring the fun back to taking. Newly designed plain-language menus are displayed clearly on the large 2.0-inch , and intuitive help menus are available for on-the-spot reference.

A high capacity rechargeable lithium-ion helps extend mobility and convenience by delivering the power to shoot up to 2,000** on a single charge.

Interchangeable : The Nikkor Advantage

One of the unique benefits of shooting with a is the ability to take advantage of the expansive creative possibilities offered by interchangeable Nikkor . With the introduction of the D50, also introduced two new DX Nikkor that are ideally paired with the D50 to offer consumers a broad range, while maintaining a lightweight and ultra- compact size. Designed exclusively for ’s D-series cameras, DX Nikkor are optimized to achieve outstanding center-to-edge-to-corner , when used with any of ’s cameras. ’s DX Nikkor range now includes six high performance that offer unmatched wide-angle coverage and versatility:

-New AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED
-New AF-S DX -Nikkor 55-200mm f/4-5.6G ED
-AF-S DX -Nikkor 18-70mm f/3.5-4.5 ED-IF
-AF-S DX -Nikkor 17-55mm f/2.8G ED-IF
-AF-S DX -Nikkor 12-24mm f/4G ED-IF
-AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

The D50 also offers seamless compatibility with ’s extensive family of over 50 high-performance AF Nikkor , providing the same superb color reproduction, razor-sharp image clarity and fast and accurate autofocus performance relied upon by the countless number of professional who use ’s pro cameras everyday.

Managing and Sharing with PictureProject™ Software

Sharing is fun, and ’s new PictureProject software is designed to eliminate the complexities typically associated with sharing, managing and editing on a computer. After conducting exhaustive worldwide research into consumer habits, expectations and requirements, developed its PictureProject software to be a simple, easy-to-use, and powerful application that addresses most frustrations associated with managing on a computer. PictureProject boasts powerful features wrapped into an intuitive interface that navigates quickly and is easy to master.

The software allows users to easily transfer to PC’s or MAC’s and browse, organize, and share them. taken in vertical orientation are automatically rotated. Controls for retouch tasks including brightness and red-eye correction, are intuitive and fast. PictureProject’s In Touch™ plug-in allows users to share with friends and relatives without attaching them in an email or uploading them to a website. Instead Pictureproject in-Touch facilitates a direct transfer of the from the sender’s computer to a recipient’s computer. PictureProject In-Touch is included in the newest version 1.5 of PictureProject software and can also be downloaded free of charge via www.nikonnet.com.

With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject also works in close unison with Capture 4 as the ideal companion to its powerful feature set. Capture 4 is ’s advanced image management and editing software designed to offer the most robust and comprehensive performance with ’s NEF (RAW) files. While PictureProject is already a dynamic component to , the software also supports plug-ins, allowing users to add new features, as technology and the market evolve.

As part of ’s Total Imaging System, the D50 inherits the advantages of the various components of this system, including high-quality AF and DX Nikkor , the SB-800 and SB-600 Speedlights, which enable use of ’s Creative Lighting System, as well as versatile software options, to deliver a new level of operating ease, expanded creative possibilities, and pure enjoyment. The D50 presents the perfect opportunity for anyone to start enjoying the advantages of today.

The D50 outfit, including the new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens, will be available in June for an estimated selling price of $899.95***.

MAJOR FEATURES OF THE D50

Vivid color and sharp details straight from the camera
- New 6.1 effective DX Format imaging sensor that produces 3,008 x 2,000- with accurate color, high and sharp details for great capable of significant enlargement, or cropping for creative effect. File sizes remain manageable, making it easier to take and store more great .
- Advanced processor that marks a further evolution of analog and digital processing and pre-conditioning technologies, producing that require no preparation in a computer and are ready to print straight from the camera. is optimized, including auto , auto tone and color control, and real-time processes diminish digital noise to produce beautiful long exposure shots.
- Metering II ensures accurate and .
Instant, precise response
- Near-instant 0.2-second power-up, and short shutter release lag (response) time.
- Continuous shooting at 2.5 frames per second for a continuous burst of up to 137 without having to wait for the camera to record the to the SD card. (Using JPEG NORMAL - Large settings, and a SanDisk Ultra II 256MB ) The number of continuous shots possible in a single burst may be fewer depending on the type of used.
- Fast 5-area AF system with predictive focus tracking and Lock-on™ delivers greater precision with fast, more consistent subject acquisition and improved focus tracking to capture all the action as it happens. Automatic AF-assist illuminator helps ensure top AF performance in dark situations.
- Fast with a range from 30 to 1/4,000 sec.
- Fast sync up to 1/500 sec. for great fill-effects under brighter light and back lighted conditions.
- Fast data transfer and recording to SD cards keeps the D50 always ready to shoot in any situation.
Accurate automated and manual control for predictable results
- Seven Digital Vari-Program selections for automatic adjustment of all the settings necessary to produce incredible digital including ISO-equivalent sensitivity, , sharpening, tone (contrast), color, and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Child, Sports, Close up, and Night Portrait.
- Image enhancement options optimize sharpening, tone (contrast), color, or hue while using Auto Multi Program [P], Shutter-Priority Auto [S], Aperture-Priority Auto [A], or Manual [M] exposure modes to best match the taking situation. The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization.
- Automatic control over ISO-equivalent sensitivity from to 1600; can also be set manually.
- Optimized exposure with a choice of three TTL (Through The Lens) exposure modes: Metering II with 420- RGB Sensor, variable Center-Weighted Meter, or choice of Spot Meters.
- Auto exposure bracketing helps achieve the exact results desired.
- exposure compensation.
- A choice of three color modes ensures the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- Simultaneous recording of compressed NEF (RAW) and JPEG image files for the same shot helps by providing a smaller JPEG image file that can be quickly sent via email and a compressed NEF (RAW) file for more creative flexibility using PictureProject or Capture software for further enhancement.
Intuitive handling and operating ease
- Light and compact:
Dimensions (W x H x D): 133 x 102 x 76mm (5.3 x 4.1 x 3.0 in.)
Weight: Approx. 540g (1 lb. 3 oz.) without .
- Intuitive and familiar operation with ergonomically designed and sensibly located buttons and controls, including the handy multi selector and mode dial.
- Quality optical features diopter correction and information display.
- New large 2.0-inch LCD monitor located directly below the displays the large fonts of the easy-to-view easy-to-understand menu design, and the intuitive help system dialogs that make understanding easy.
- Versatile LCD playback options include Single image playback, Thumbnail image playback (4 or 9 at a time), playback, Slide show, easy Histogram indication for determining highlights and shadow values, and Highlight point displays for even quicker highlight information, with automatic image rotation for vertical shots.
- LCD control panel on camera top makes it easy to confirm settings and camera status.
- Long-life rechargeable lithium-ion with power to shoot up to 2,000 *1 on a single charge.
- Custom Settings for personalizing to match the individual’s shooting style, or different taking conditions.
- Wireless remote control of the D50 can be achieved with the optional ML-L3 remote control.
Easy image handling
- New Small function for saving within the camera at the reduced sizes of 640×480, 320×240, or 160×120 for Internet use - either for mail attachments or placement on web pages.
- In-camera page setup support makes it easy to print directly from the D50 to any PictBridge compatible printer via the supplied USB cable.
- Up to 36 alphanumeric characters can be entered in each image’s EXIF header (file information) for personal identification when are viewed in PictureProject software.
- Video connector and supplied video cable makes it easy to connect the D50 directly to a television for playing slideshows or viewing individual
Creative and versatile system components
- High-quality Nikkor : The unrivalled performance of AF, AF-S and DX Nikkor greatly expands creative possibilities.
- Built-in auto pop-up features exclusive i-TTL control, fast 1/500 sec. sync , and coverage for as wide as 18mm.
- Supports ’s Creative Lighting System when using a SB-800 and SB-600 Speedlight mounted on the ISO shoe for additional on camera output in large rooms, or for longer distance situations. Also allows off-camera multiple lighting with iTTL Technology with SB-800 and SB-600.
- Integrated Software Solutions:
Capture 4 (Ver. 4.3) (optional) is a comprehensive and remote camera control package that fully supports NEF, (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control, D-Lighting for scene-specific automatic dodge and burn control.

PictureProject is ’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. PictureProject features an intuitive user interface, and supports optional plug-ins that add functionality and creative options.

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21 Sep 08 Nikon Named ‘The Official Camera of the Boston Red Sox’

World Leader in to Partner With World Champions to Create Friendly Fenway

MELVILLE, N.Y., April 25 — If you thought the 2004 Boston Red Sox run to the title was memorable, 2005 at Fenway Park should capture more than ever before. today announced that it has been named “The Official Camera of the Boston Red Sox,” as part of a multi-faceted sponsoring partnership. In addition to radio sponsorship on the Red Sox radio network WEEI 850 AM, and signage throughout historic Fenway Park and the ’ wells, digital will make a tremendous impact at the country’s oldest professional baseball stadium.

“ is proud to partner with the World Champions of baseball, the Boston Red Sox,” said Anna Marie Bakker, general manager of Communications for Inc, based in Melville, NY. “After a season of amazing , is excited to serve as the team’s official camera, as thousands of new will be captured this season with cameras throughout Fenway Park.”

has become the title sponsor of FanFoto — a unique service that allows eight FanFoto outfitted in brightly colored -branded uniforms to take of fans in the stadium and concourses. A New England icon for more than 104 years, the hallowed grounds of Fenway Park present a number of amazing opportunities, and will make sure that the charm and nostalgia from the Green Monster to Pesky’s Pole are captured for generations to come with FanFoto. Photographed fans will receive a ticket with the game date, URL and gallery number for online reference. The Red Sox are expanding the service to be offered at pre-game parties, luxury suites and VIP events.

As part of ’s ongoing commitment to serve the professional who provide a tremendous service to the baseball community and sports fans everywhere, will also create The Darkroom at a location in Fenway Park. The Darkroom will serve as a ‘locker room’ for all the professional shooting at home games. Working can utilize the Darkroom to store the equipment they’re not using, download , or even as a location to work or rest on game day. will also host a professional ’s luncheon at Fenway Park on June 1, 2005. The event will offer professional shooters an opportunity to try the latest offerings, and even have their own equipment cleaned and repaired.

“We are thrilled that has joined our family of corporate partners,” said Sam Kennedy, Senior Vice President of Sales & Marketing for the Boston Red Sox. “In addition to tremendous exposure inside Fenway Park with a new centerfield sign and signage on the well railings, we have partnered with to provide better services and work space for the professional that come to Fenway Park. We look forward to a long and mutually beneficial relationship with .”

Catch all the action at Fenway Park this season. For more information about Inc. please visit http://www..com.

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21 Sep 08 Nikon’s New D2Hs Professional Digital SLR Camera Offers Enhanced Performance, Image Quality and Features

MELVILLE, NY, FEBRUARY 16, 2005 - (www.nikondigitalusa.com), the world leader in , today introduced the new D2Hs™ professional camera that incorporates several new enhancements and features. Designed for photojournalists and sports/action , D2Hs integrates the best technologies from its predecessors with an array of exclusive new innovations that deliver the speed, response and handling required for action .

The range of new features and enhancements in the D2Hs are based on extensive research and feedback from professional around the world. An all-new image processing engine in the camera produces with higher quality, finer gradations and lower noise, while a newly refined exposure metering system improves on ’s hallmark technology. The D2Hs Auto and auto focusing systems have been fine tuned to deliver precise, accurate results and an enhanced buffer now offers continuous shooting at 8 frames per second for up to 50 (JPEG, FINE).

“During the development of ’s recently announced D2X professional camera, the company created several new technologies and innovations that delivered breakthrough performance in that camera. These new innovations have been integrated into the D2Hs to offer photojournalists and sports a camera at par with ’s flagship D2X camera, with comparable performance, features and seamless workflow,” said Steve Heiner, general manager for and Professional Products at . “ will appreciate the seamless design, transition and workflow between the D2X and the new D2Hs, allowing them to quickly switch between the two best-of-breed , as dictated by the situation they need to .”

In addition to ’s exclusive 4.1 DX format JFET LBCAST (Lateral Buried Charge Accumulator and Sensing ), the D2Hs features the following new technologies and enhancements:

- Advanced new image processing engine produces high quality
The new image processing engine adopts advances from the D2X to further improve overall in the D2Hs, producing with finer gradations, lower noise and consistent, smooth transitions.
- High-speed continuous shooting at 8 fps for up to 50
The speed achieved by the LBCAST sensor and the camera’s image processing allows the D2Hs to shoot continuously at 8 frames per second for up to 50 consecutive JPEG or 40 RAW (NEF) shots.
- 3D-Color Matrix Metering II
Refinements to ’s hallmark exposure metering system in the D2Hs result in optimal exposure calculations from the data supplied by the 1,005- RGB Exposure/Color Matrix Metering Sensor, even when shooting under challenging conditions.
- Precise
The D2Hs uses refined Auto (AWB) and Auto Tone Control (ATC) systems to deliver precise settings when shooting in tricky or mixed lighting situations.
- Faster, higher precision 11-area AF system
Refinements to the camera’s AF and lens drive algorithms further improve focus precision, subject acquisition, and subject tracking. The high precision and speed of the D2Hs’ AF system also contributes to achieving high-speed continuous shooting.
- High-speed wireless data transfer and camera control
The D2Hs is compatible with the Wireless Transmitter WT-1/1A as well as the new Wireless Transmitter WT-2/2A, which supports both IEEE 802.11g (for faster transfer speeds) as well as IEEE 802.11b networks. The WT-2/2A also strengthens wireless security options and supports a wider variety of network protocols, including the new PTP/IP protocol that realizes wireless Capture Control from a computer running Capture 4 (Ver. 4.2.1 or later).
- sYCC color space support
Added support for sYCC color space produces JPEG files that can fully exploit the output of the latest color and use a gamut wider than sRGB to achieve optimum print quality.
- GPS connectivity expands applications
The latitude, longitude, altitude and UTC (Coordinated Universal Time) at which a shot is taken can be recorded from a GPS unit to the image’s metadata. GPS units that comply with the NMEA 0183 (ver.2.01) interface standard can be connected using the optional GPS cable (MC-35).
- High- 2.5″ LCD
A new large 2.5-inch LCD monitor with a higher of 232,000 pixels adds an all-digital interface for clear, flicker-free display of and information. Displays include preview at up to 15x magnification, an improved histogram display, and new selectable RGB histogram displays, making exposure confirmation quick, easy and accurate for each of the red, green and blue color channels. Other useful displays include the World Time function and the chronological Recent Settings list.

The D2Hs comes with PictureProject, an easy-to-use software application for managing, editing and sharing image files. The D2Hs is also compatible with ’s optional Capture software package that delivers a unique, powerful and expandable environment for full control over RAW(NEF) files. Capture 4’s Remote Camera Control function can control most shooting settings and trigger the camera’s shutter release remotely, either connected via the USB 2.0 Hi-Speed interface, or using the optional Wireless Transmitter WT-2/2A. (PTP/IP wireless camera control requires Windows XP or Mac OS X.)

As part of ’s Total Imaging System, the D2Hs is compatible with ’s growing family of digital-exclusive DX Nikkor as well as the lineup of high-quality Nikkor AF . When used with the SB-800 or SB-600 Speedlights, the D2Hs maximizes the potential of ’s Creative Lighting System with high precision performance, including i-TTL control and support for ’s Advanced Wireless Lighting system.

The D2Hs will be available in March 2005 for an MSRP of $3499.95.

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21 Sep 08 Nikon Steadies the Action With New AF-S VR Nikkor 300MM F2.8G IF-ED Lens

Popular Long Range, Fast Aperture Lens Now Features ’s Renowned Vibration Reduction Technology

MELVILLE, NY, SEPTEMBER 16, 2004 - (www..com), the world leader in , today announced an all-new AF-S VR f/2.8G IF-ED super- that features ’s remarkable Vibration Reduction (VR) technology. Designed to work seamlessly with ’s digital and , this offers professional sports and action a high level of quality, precision and performance.

“ shooters will attest that Vibration Reduction technology works more effectively in achieving sharper in low light or shaky conditions than any other existing technology. Now sports and action can reap the benefits of VR in a they most often use. Coupled with the added advantage of ’s new Nano-Crystal AR coat, can expect very sharp, high-contrast from the new AF-S VR f/2.8G IF-ED lens,” said Jerry Grossman, vice president of Marketing, Inc.

Based on the extremely popular and well received AF-S f/2.8G IF-ED II, the has been upgraded in specifications and performance to fully satisfy professional . The first addition to this fast and powerful lens is the benefit of VR (Vibration Reduction) - an innovation that allows to take high-quality handheld shots indoors and in dark locations at three stops slower without compromising the of the . A choice of two VR modes allows to best match their shooting conditions and further augments the effectiveness of VR performance. Normal mode primarily compensates for camera shake, and includes automatic panning detection as well as automatic tripod detection. Active mode effectively compensates for vibration in situations where it is pronounced and frequent, such as when shooting from a moving vehicle.

Along with the adoption of VR technology, the also offers handy access to a control pad on the side of the barrel for seamless usability. A Focus Mode switch enables instant and easy switching between M/A (Manual-Priority Autofocus) and M (Manual Focus) modes, while a Focus Limiter switch restricts AF-servo movement within a selected shooting distance range. New Focus Preset buttons can instantly recall a preset focal point - a priceless feature when shooting sports need to quickly return focus to a specific location such as a base or a team’s goal.

The AF-S VR f/2.8G IF-ED also benefits from ’s new Nano-Crystal AR Coat, which demonstrates superior anti-reflective properties to virtually eliminate ghost and flare to provide clear and vivid when shooting under powerful sunlight or indoors under spotlights.

The features already incorporated in the lens’ predecessor are carried over as well. This includes ’s exclusive SWM (Silent Wave Motor) that combines fast and accurate autofocusing with super-quiet operation, ED glass elements that minimize chromatic aberration, Internal Focusing (IF) for smoother focusing and a better balanced body, as well as a rubber ring on the lens mount that delivers the same level of resistance to dust and drops of water as ’s such as the F6 and D2X and D2H.

Compatibility with ’s TC-14EII (1.4x), new TC-17EII (1.7x), and TC-20EII (2.0x) teleconverters extends the flexibility and total reach of the lens to as long as 600mm when mounted on a SLR. When mounted on a , can achieve an angle of view equivalent to a 900mm lens.

The AF-S VR f/2.8G IF-ED lens is scheduled to be available at authorized dealers beginning January 2005.

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21 Sep 08 Nikon Introduces F6 as Pinnacle of 35MM SLR Photography

F6™ Becomes the Next Legendary F-Series Camera That Offers Cutting-Edge Technologies to

MELVILLE, NY, SEPTEMBER 16, 2004 - Responding to the demands of professionals and enthusiasts around the world, (www..com) today introduced the F6™ - a flagship camera that seamlessly blends cutting-edge new technologies and uncompromising craftsmanship to offer enthusiasts the finest shooting experience an can offer.

The F6 benefits from the aggressive advancements in has made in response to an explosive demand for high-end . It embodies ’s latest technological advancements, such as the Multi-CAM200 11-area AF system for exceptionally high-speed autofocus operation with outstanding accuracy, and the i-TTL Creative Lighting System for incomparable . The F6 features a newly refined proprietary Metering system for improved accuracy in scene recognition and exposure. The camera also operates at highly subdued noise levels to ensure the ultimate shooting experience. For shooters, the F6 undoubtedly represents the epitome of SLR and cutting edge performance.

“While many professional have rapidly adopted digital in their workflow, there are several who enjoy the choice of using 35m , depending on the situation or circumstance they are photographing in. recognizes this, and with the F6 and the newly announced D2X camera, we are offering the best cameras in both categories, for a seamless experience in performance, features and usability,” said Jerry Grossman, vice president of Marketing, Inc.

The F6 is the sixth model in a legendary series of F-series professional from . First introduced with the F in 1959, the series has transcended newer challenges over the years with successive new models. The original F was succeeded by the F2 (1971), F3 (1980), F4 (1988) and the critically acclaimed F5 in 1996. Each of these cameras inherited select elements from its predecessors, including the legendary F mount and a consistent design philosophy to offer professionals tools of the highest caliber and performance. Each successive model also raised the bar for innovation and technological advancement to meet the increasingly diversified needs of professional . Today, tens of thousands of F-series and Nikkor are put to test daily around the world, helping make great . The new F6 promises to uphold ’s tradition of innovation and enduring value.

F6 offers New Features for Fanatics

The F6 earns its right to become the next flagship F-Series by incorporating remarkable new technologies and design enhancements that give who prefer the highest level of performance in an . In addition to incorporating ’s new Multi-CAM2000 11-area AF system and powerful i-TTL Creative Lighting System, the F6 also incorporates several fine refinements in design and construction. It features an improved Metering system for greater accuracy in scene recognition and exposure, as well as a new shutter unit crafted from DuPont™ KEVLAR® and a special aluminum alloy for unparalleled reliability, lighting-quick movement and precision. engineers have successfully subdued the camera’s operational sounds by using a professional echoic chamber to measure sound and vibration meticulously and then craft the camera with parts that have been highly refined for absolute minimum vibration, and frequency of movement attenuated to a level below that detectable by the human ear. Constructed on an aluminum-alloy die-cast chassis with magnesium-alloy front body and covers (top, bottom) and strategically placed rubber surfaces, the F6 is built like a tank, and has undergone several reliability and rigidity tests to ensure flawless performance. A self-diagnostic shutter incorporated in the camera has undergone testing to assure accurate release up to and beyond 150,000 cycles, even in the most extreme environmental conditions. The F6 undoubtedly goes beyond ’s uncompromising standards of quality, durability and rigidity that around the world expect and trust.

The F6 also features a variety of exciting, innovative control options such as a customizable function button, built-in data back functions, shooting data and compatibility with a new Multi Power Pack MB-40. This new power pack boosts the camera”s framing rate from a native 5.5 frames per second to a full 8 frames per second, allowing engineers to reduce the size of the F6 significantly from its predecessor, the F5. With the convenience and versatility afforded by 41 Custom Settings, can also fine-tune the F6 to suit their individual shooting preferences and requirements.

The new flagship SLR also boasts a number of dedicated accessories. These include the Multi Power Pack MB-40, interchangeable focusing screens (seven types), Data Reader MV-1 and camera cases. The F6 is scheduled to be available at authorized dealers in October 2004.

F6 Feature Highlights

High-precision shutter unit

No shutter unit in any other camera comes close to matching the precision and durability of the F6’s assembly. Created from cutting-edge materials - DuPontTM KEVLAR® and a special aluminum alloy - the blades of the shutter unit offer unparalleled reliability and are extremely lightweight, for lightning-quick movement. For enhanced accuracy, the movement of the blades was carefully analyzed during the design process using a high-speed video camera and computer simulations, enabling unprecedented precision even at of up to 1/8,000 second.

DuPontTM and KEVLAR® are trademarks and registered trademarks of DuPont or its affiliates.

Minimized operational sound and vibration

engineers were so intent on subduing the camera’s operational sounds that they used a professional audio room to properly gauge the sound quality and frequency. The degree of vibration to which every part of the camera would be subjected was measured. This meticulous approach has resulted in a camera comprised of parts that have been highly refined for absolute minimum vibration, and frequency of movement attenuated to a level below that detectable by the human ear.

Highly efficient mechanics

The development of the F6 marks the first time 3D computer movement analysis has ever been applied to an SLR. This technique reveals the degree of power distributed to or generated by particular parts in specific directions. This made it possible for to optimize the mechanical operation of the camera with fewer parts, leading to lower power consumption and higher durability

Harsh environmental testing

To ensure the camera could withstand the most severe conditions and environments, the F6 has been subjected to rigorous testing. The F6’s astonishing reliability is a function of ’s “the right material for the right place” approach. engineers considered countless situations for camera use, then submitted the F6 to real-life testing to virtually guarantee exceptional dependability wherever and whenever shoot.

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