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21 Sep 08 NIKON’S COOLPIX DIGITAL CAMERAS FEATURE INNOVATIVE IMAGE TECHNOLOGIES IN AN EASY TO USE DESIGN

’s New COOLPIX Allows Users to Capture and Share Just about Anywhere

MELVILLE, NY (August 24, 2006) - Consumers look for the best technology to keep up with their lifestyle. has consistently developed that have connected with consumers needs by providing unsurpassed technology that enhances the taking experience. Today, announced the addition of five new COOLPIX cameras with the consumer in mind.

“ acknowledges that consumer’s levels vary, which is why the new cameras include a variety of features for every level,” says Bill Giordano, General Manager Marketing, COOLPIX for , Inc. “Each camera in the new line-up includes similar image technologies but with additional features that will allow the user to take great right out of the box. The use of a One-Touch Portrait Button on the outside of the camera makes it easy for beginners to capture great that they deserve.”

In-Camera Image Innovations for More Satisfying
Consistent in ’s COOLPIX is ’s In-camera Image Innovations which fix common problems. This system includes Face-priority AF*, which can automatically find and focus on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects with insufficient light. The cameras are also equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature which automatically identifies and saves the sharpest image from a series.

Making it easier than ever to get great-looking , the L5, S7c, S9 and the S10 feature a handy One-Touch Portrait Button that acts as a shortcut to three image innovations; In-Camera Red-Eye Fix, Face-priority AF and D-Lighting. Satisfying shooting is made possible with a choice of 15 Scene modes in all the COOLPIX cameras.

In addition, every new COOLPIX camera features TV Quality Move Mode** function (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of selections and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all functions throughout the menu.

Steady Made Possible with Vibration Reduction
has introduced Vibration Reduction into a selection of the new COOLPIX cameras. ’s Vibration Reduction detects camera movement, makes precise automatic in-camera adjustments to produce stunning results with reduced blur. So whether you are panning, shooting in low light, or taking a handheld macro shot, you get a sharper, clearer .

Create and Share Using Pictmotion and Stop-motion Movie
Much more than a slideshow, Pictmotion makes it easy to share the joy of with others. Offering entertainment in-camera, it allows users to choose up to 30 or movies, select one of five soundtracks already in the camera or load new ones to match the mood*, then select a visual style. The COOLPIX S7c and the S10 then produce a show automatically in-camera with pace and transitions set in harmony with the music and style. There’s also a new Stop-motion movie function, accessible in the S7c and S9 COOLPIX cameras, that lets users create fun, animated movies. Users simply select objects or models they wish to animate, shoot them, move them, then shoot again. The COOLPIX S7c and S9 then automatically create impressive animated movies in-camera.

Reaching New Heights With Expanded Wi-Fi Capability
With a built-in Wi-Fi that complements the overall attraction of the wave-surface design, the COOLPIX S7c offers the freedom and flexibility of Wireless LAN support (IEEE 802.11b/g). With Wireless transfer, it enables to send from to a computer on demand. With Wireless shooting, it lets users transfer each image to the computer as soon as it’s shot. Wireless printing sends wirelessly for printing on a PictBridge-compatible printer***. And with ’s exciting new COOLPIX CONNECT service, users can wirelessly upload to the COOLPIX CONNECT server****. and T-Mobile™ have partnered to give customers the amazing ability to email directly from the new COOLPIX S7c. The first time you connect your COOLPIX S7c in one of the 7,000 T-Mobile HotSpot locations, your one year of complimentary T-Mobile Camera Wi-Fi service (for ) will be automatically activated. Simply turn on your COOLPIX S7c, choose Wi-Fi mode automatically connecting the camera to the T-Mobile Hotspot or open access network, and you can email directly from your COOLPIX S7c. COOLPIX Connect service enables a total of up to 50MB of to be sent to the server and stored there for up to two weeks. It also sends an email to each specified recipient with a link to the page, allowing users to invite friends and family members to view the right away, download them to their own computer or enjoy them as a slideshow.

The new COOLPIX camera line-up will be available nationwide September 2006. For more information about this and other COOLPIX cameras, please visit www..com.

*Face-recognition capability may be limited in some shooting conditions.
** Via PictureProject for Windows only; each file up to 3 minutes long.
*** Requires optionally available Wireless Printer Adapter PD-10.
**** COOLPIX CONNECT is compatible with most domestic Wi-Fi access points throughout the world and with T-Mobile Hotspots in the U.S.A. T-Mobile Hotspots can be used free of charge for the first year.
T-Mobile and HotSpot and design are federally registered trademarks and the magenta color is a trademark of Deutsche Telekom AG. © 2006 T-Mobile USA, Inc.

About
, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 NIKON AND T-MOBILE OFFER LATEST TECHNOLOGY AND NEW SERVICE TO EMAIL PICTURES DIRECTLY FROM YOUR CAMERA

New COOLPIX S7c Captures Great and Enables Sharing From More Than 7,000 T-Mobile Hotspot Locations

MELVILLE, NY (August 24, 2006) - today announces a partnership with T-Mobile USA, Inc. that enables owners of the new COOLPIX S7c to access T-Mobile Hotspot Wi-Fi Service in order to be able to wirelessly share with family and friends. Coinciding with the launch of ’s COOLPIX S7c, the Wi-Fi service called “COOLPIX CONNECT” makes it possible for users of the to take high-quality and send them via e-mail* through a direct high-speed Wi-Fi connection at T-Mobile’s U.S.-based Hotspot locations. The COOLPIX S7c is a 7.1 , 3x Nikkor ED lens camera that combines high-quality imaging performance, style and impressive new - sharing technology.

“The S7c is the most technologically advanced compact that has ever released,” says Bill Giordano, General Manager Marketing, COOLPIX for , Inc. “’s all-new COOLPIX CONNECT service allows users to take with the new COOLPIX S7c camera and send them to family and friends across the globe. The partnership with T-Mobile provides customers with the opportunity to share their easily and seamlessly.”

Working with T-Mobile, ’s COOLPIX CONNECT provides COOLPIX S7c users with Wi-Fi service that offers unmatched convenience and ease of use. The first time that a COOLPIX S7c user connects the camera to the T-Mobile network at any of the thousand T-Mobile HotSpot locations nationwide, that user’s one year of complimentary T-Mobile HotSpot service is automatically activated**. Choosing Wi-Fi mode on the COOLPIX S7c in a U.S.-based T-Mobile Hot Spot location automatically connects the camera to the T-Mobile network, activates the complimentary T-Mobile HotSpot service, and readies the camera to share through a high-speed Wi-Fi connection.

The T-Mobile HotSpot service enables a total of up to 50MB of to be sent to a T-Mobile server and stored for a maximum of two weeks. The server sends an email to each specified recipient with a thumbnail and a link to a Web page, thereby allowing COOLPIX S7c users to invite friends and family members to view the right away, download full- versions of the to their own computer, or enjoy the as a slideshow.

COOLPIX S7c customers can access T-Mobile HotSpot service in more than 7,000 U.S. locations, including convenient venues such as select Starbucks®, Borders®, FedEx Kinko’s™, Hyatt® Hotels & Resorts, Red Roof Inn™ locations, Sofitel and Novotel hotels, airline clubs of American®, Delta, United® and US Airways®, and many airports. For a complete list of T-Mobile HotSpot locations and more information about T-Mobile HotSpot Wi-Fi broadband service, please visit www.t-mobile.com/hotspot.

The COOLPIX S7c will be available nationwide in September 2006 with an MSRP of $349.95. For more information about this and other COOLPIX cameras, please visit www..com.

* sent via COOLPIX Connect can be sent only from the U.S.
** One year of complimentary T-Mobile HotSpot service begins from the first time you automatically connect your COOLPIX S7c to the T-Mobile network at a T-Mobile HotSpot location within the U.S. T-Mobile HotSpot service does not include access to the Internet at any Wi-Fi roaming locations. This offer expires on September 30, 2007.

About
, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is a member of the T-Mobile International group, the mobile telecommunications subsidiary of Deutsche Telekom AG. T-Mobile USA’s GSM/GPRS voice and data networks in the United States (including roaming and other agreements) reach more than 275 million people. In addition, T-Mobile operates the largest carrier-grade, commercial wireless broadband network in the United States, providing Wi-Fi access at more than 7,800 public locations throughout the country, with further Wi-Fi access being made available at nearly 30,000 international roaming locations. For more information, visit the company Web site at www.t-mobile.com. T-Mobile® is a federally registered trademark of Deutsche Telekom AG.

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21 Sep 08 Nikon Announces 2006 Nikon COOLPIX Pride and Joy Baby

America Casts Its Votes Naming California’s Kate Okerstrom Its Pride & Joy Baby Grand Prize Winner

MELVILLE, N.Y., March 8 — The votes have been tallied and it’s official! Kate Okerstrom of California was named the 2006 COOLPIX Pride and Joy Baby Contest winner. This announcement marks the exciting culmination of ’s 3rd annual national search to find the country’s Pride and Joy Baby.

Kate Okerstrom was one of 12 adorable finalists chosen by judges from the thousands of received. Since naming finalists, the decision was turned over to the public who could cast their votes for their favorite baby by visiting prideandjoybaby.com. By becoming ’s Pride and Joy Baby, Kate wins a $25,000 US Savings Bond and a featured appearance in an upcoming advertorial in LIFE magazine. In addition, all the finalists received great prize packages, courtesy of and a 5×7 print from Best Buy Imagelab.

The contest, which ran for three months, was open to all babies up to 36-months-old with a portion of each entry fee donated to the Starlight Starbright Children’s Foundation, a nonprofit organization that creates products and programs to help brighten the lives of children living with serious illness.

Families interested in learning more about the COOLPIX Pride and Joy Baby Contest can keep their eyes on upcoming issues of LIFE magazine for the advertorial featuring the 2006 winner and visit us online at http://www.prideandjoybaby.com.

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21 Sep 08 Nikon Announces Seven New COOLPIX Cameras With Consumer’s Digital Photography Needs in Mind

’s New COOLPIX Put Performance and Style in Your Life

Announces Seven New COOLPIX Cameras With Consumer’s Digital Needs in Mind

’s New COOLPIX Put Performance and Style in Your Life

MELVILLE, N.Y., Feb. 21 — Looking for a premier with your needs in mind? Whether you’re a first time consumer, looking to update your old , a person who enjoys sharing your or an experienced looking for a compact , ’s 2006 COOLPIX line has a camera and feature set that is right for you. Today, announced the addition of seven new COOLPIX cameras adding to its Life, Style and Performance Series. Developed with the consumer in mind, has combined exceptional features with world-renowned quality design and style at attractive prices.

“Consumers requested small, sharp, powerful and easy-to-use that can capture and share moments and ,” says Bill Giordano, General Manager of Consumer Product Marketing for Inc. “From entry-level to advanced technologies our designers and engineers have done an outstanding job of adopting design styles and intuitive technology that directly address what the consumer asks for — a camera that looks great and performs just as
well.”

Unique to COOLPIX , and now for the first time available throughout the line-up, is ’s Exclusive Feature System, which gives users the power to automatically improve recorded in-camera. This combination of in-camera features provides a quick, easy and seamless answer to underexposed due to excessive backlight or insufficient ,
blurry or out-of-focus shots and red eyes. The system includes:

– In-Camera Red-Eye Fix(TM): automatically detects and corrects , a common condition that occurs in . You may never see again.
– Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
– D-Lighting: selects and creates a copy of with excessive backlight or insufficient illumination, adding light and detail where necessary.
– Blur Warning: alerts the user that a shot has resulted in a blurry allowing for it to be retaken before leaving the scene.
– Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

In addition, every new COOLPIX camera features TV Quality Move Mode** function (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of selection and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all
functions throughout the menu.

Made Easy with ’s COOLPIX L-Series

If you are looking for an easy to use, compact that takes great right out of the box, the COOLPIX L Series is a perfect fit. The COOLPIX L2, L3 and L4 feature high-quality components, including a 3x optical -Nikkor lens, a big, bright, 2.0-inch LCD and a streamlined design (less than 1″ thick) which contributes to the camera’s style and operation.

Adding to the cameras’ portability, each camera is AA-size and SD card compatible. With generous effective values of 6.0 for the COOLPIX L2, 5.1 for the and 4.0 for the COOLPIX L4, users have the ability to produce clear, crisp . A choice of 15 Scene Modes - including four with Scene Assist - Best Shot Selector (BSS), Single and Continuous AF, Choice of and Noise reduction help users create with optimal results.

The L2 and L3 will be available in late February 2006 with MSRP’s of, $199.95 for the L3 and $249.95 for the L2. The L4 will be available in March 2006 with an MSRP of $149.95

Brilliance Made Beautiful with ’s COOLPIX S Series

The stylish COOLPIX S5 and S6 combine high-quality imaging performance with impressive digital sharing technology. The sleek, modern wave design of the S Series cameras, along with 6.0 effective and a 3x optical -Nikkor ED Glass lens, make them ideal for the user who wants a camera with added style. Sharing digital is easy with the new Pictmotion(TM) function, which allows users to select their favorite , choose one of five royalty-free, pre-installed music files, or their own choice of music***, and automatically produce slide shows with pace and transition selected to match the music and style. Slide shows can be played back with ease on the S5’s 2.5-inch LCD of the S6’s 3.0-inch LCD, each of which is viewable for a wide 170-degree angle.

The incorporation of a Rotary Multi Selector allows for easy scrolling through the newly designed menu system and breezing through playback at up to 10 frames per second. Also included in the new S Series is a standalone One-Touch Portrait button conveniently located on the top of each camera, giving users instant access to the In-Camera Fix and Face Priority AF options.

To ensure quality in various shooting environments, users have the option of 16 scene modes, 17 for S5 with Underwater mode****, including four modes with Scene Assist.

The COOLPIX S6 features an additional advantage of built-in WiFi capability, allowing for wireless transfer of to a computer and wireless printing***** with any PictBridge enabled printer.

The COOLPIX S5 and S6 will be available nationwide in March 2006. The S5 has an MSRP of $349.95 and the S6 $449.95.

Passion Made Powerful with ’s COOLPIX P-Series

The COOLPIX P3 and P4 combine 8.1 effective with a range of advanced in-camera technologies. Designed for the who enjoys customization and the ability to control their , the P Series cameras feature an innovative Vibration Reduction (VR) capability. Originally developed for SLR , VR capability is available in two modes (Normal and Active) in order to compensate for camera movement. VR Normal compensates for minor movements, most often associated with handheld shooting, while VR Active compensates for more pronounced movements, such as the vibration of a moving vehicle.

The P3 and P4 give users the flexibility of a full array of settings. Covering a broader area of the frame, the new 11 wide-area AF achieves better results in more diverse compositions - leaving free to concentrate on the shot while the camera automatically achieves superior, sharp focus. In addition, there are 16 shooting modes, including nine advanced scene modes that allow to produce better suited to their own personal tastes - through the use of three effects that vary brightness, color intensity, noise reduction and more. To help capture the action as it happens, both cameras feature continuous shooting at up to 1.8 frames per second, which is
complimented by a five shot buffer that allows users to shoot in a continuous burst, with the camera recording the last five taken.

The COOLPIX P3 comes with built in Wi-Fi capability that allows for wireless transfer of to a computer and wireless printing***** with any PictBridge enabled printer.

The COOLPIX P3 and P4 will be available in March 2006 with a MSRP of $449.95 and $399.95, respectively.

* Face-recognition capability may be limited in some shooting
conditions.
** COOLPIX L4 does not record sound in the Movie Mode.
*** Via PictureProject for Windows only.
**** Requires new FJ-CP-1 - Field Jacket - Price TBD
***** Requires optionally available Wireless Printer Adapter PD-10.

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21 Sep 08 Nikon COOLPIX Style Series Adds Slideshows With Your Music and Wave Design

’s New 6.0- COOLPIX S5 and S6 Perform As Great As They Look

MELVILLE, NY (February 21, 2006) - today announced a stylish and edgy addition to the COOLPIX S, or Style, Series of . The new COOLPIX S5 and S6 combine high-quality imaging performance with impressive new Pictmotion™ sharing technology to make the S5 and S6 the must-have compact . Both the S5 and S6 have sleek, slim wave designs, appealing to users who want their cameras to look as great as the they take. Each camera boasts 6.0 effective and features a 3x -Nikkor ED Glass lens.

“Along with other products of great design, ’s new COOLPIX S Series encompasses all things desirable. It’s a great union of form and function,” says Bill Giordano, General Manager of Consumer Product Marketing for Inc. “Beyond style, the introduction of Pictmotion technology, huge, bright and a new Rotary Multi Selector turn the S5 and S6 cameras into fun tools for taking and sharing digital .”

Unique to COOLPIX , and now for the first time available throughout the line-up, is ’s Exclusive Feature System, which gives users the power to automatically improve recorded in-camera. This combination of in-camera features provides a quick, easy and seamless answer to dark , blurry or out-of-focus shots and red eyes. The system includes:

- In-Camera Red-Eye Fixâ„¢: automatically detects and corrects , a common condition that occurs in . You may never see again.
- Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
- D-Lighting: selects and creates a copy of with excessive backlight or insufficient illumination, adding light and detail where necessary.
- Blur Warning: alerts the user that a shot has resulted in a blurry allowing for it to be retaken before leaving the scene.
- Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

Making it simple and convenient to take stunning portraits, a standalone One-Touch Portrait Button featured on both the S5 and S6, gives users instant access to the Face Priority AF and In-Camera Fix options. To ensure quality in various shooting environments, users have the option of 16 scene modes,17 for S5 with Underwater mode**, including four modes with Scene Assist and a TV Quality Movie Mode function that records moving at 30fps with sound.

Sharing digital is made easy with the new Pictmotion technology, which puts a creative new spin on the average in-camera slide show. By allowing users to select their favorite recorded and matching one of five royalty-free, pre-installed music files on the camera, or your own choice of music***, Pictmotion automatically analyzes all the elements to produce in-camera slide shows that look great and are fun to share with others. The COOLPIX S5 and S6 provide quality playback of sound and the bright, sharp expanded 2.5 and 3.0-inch LCD’s – with an impressively wide 170-degree viewing angle - make it easy for everyone to see.

With the incorporation of a new Rotary Multi Selector, users can easily scroll their way through the newly designed menu system or breeze through playback at up to 10 frames per second. Another new feature for the COOLPIX S5 and S6 includes a calendar function that automatically sorts according to the date that they were taken. For added in camera assistance, created a Help button, which is now standard on all ’s new COOLPIX cameras. This component provides easy-to-understand explanations for functions on the main menu.

Supporting both 80211.b and 80211.g WiFi standards, the built-in WiFi on the COOLPIX S6 allows for wireless transfer and printing of to any PictBridge-enabled printer. For wireless printing of without a computer offers the accessory Wireless Printer Adapter PD-10.

The COOLPIX S5 and S6 will be available nationwide in March 2006. The S5 has an MSRP of $349.95 and the S6 $449.95. For more information about this and other COOLPIX cameras, please visit www..com.

* Face-recognition capability may be limited in some shooting conditions.
**Requires new FJ-CP-1 Field Jacket Price TBD
***Via PictureProject for Windows only.

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21 Sep 08 The 2006 Nikon Coolpix Pride and Joy Baby Photo Contest Will Reward One Lucky Baby With a $25,000 US Savings Bond

Begins Nationwide Search for America’s Winning Baby ; Contest Benefits National Children’s Charity

MELVILLE, N.Y., Oct. 17 — Attention moms, dads, grandparents, aunts and uncles! If your bouncing baby is the “pride and joy” of your family, then they have a chance at being selected as the 2006 Coolpix Pride and Joy Baby. One lucky baby will win a $25,000 US Savings Bond toward their future college education and an appearance in a advertorial in LIFE magazine, while all the finalists will take home great prize packages, all courtesy of . Beginning October 17, 2005, of your “pride and joy” can be submitted on the Web at http://www.prideandjoybaby.com where you will also find information and tips on taking great of your baby.

“Parents take an incredible number of of their children as babies and a lot of these are more precious than anything that could be captured by a professional,” said Lisa Baxt, Communications Manager, Inc. “Our contest gives parents the opportunity to show off their beautiful babies and possibly put some savings away for college.”

Our Pride and Joy Partners

The Coolpix Pride and Joy Baby Contest is proud to continue its partnership with the Starlight Starbright Children’s Foundation. selected Starlight Starbright, a nonprofit organization that creates products and programs to help children living with a serious illness to better manage their disease and enjoy a better quality of life, because of their vision and commitment to this worthy cause. Each and every entry submitted to the contest will directly contribute to Starlight Starbright as $5 of the $9.95 entry fee will be donated to aid in funding the work the organization conducts on a daily basis to help thousands of children and their families.

Information on the contest and a full-color brochure with great everyday tips from professionals can be found in more than two-thirds of the Best Buy locations throughout the country. Best Buy, a contest partner and supporter, will also feature a “Pride and Joy” video display accompanying its expansive in-store selection.

The contest can also be seen in the pages of LIFE magazine. LIFE has long been known for incredible so the magazine makes a perfect partnership for the nationwide baby search. This year’s winning baby will be featured in a advertorial within the weekly magazine upon conclusion of the contest.

Coolpix Pride and Joy Baby Contest Details

With established success over the last two years, will look for fantastic of adorable babies, up to 36 months-old in its third annual Contest. Families interested in entering their “pride and joy” in the Coolpix Pride and Joy Baby Contest should log onto http://www.prideandjoybaby.com for an online entry form and submissions. All baby entries must be submitted and received by December 31, 2005 for consideration.

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21 Sep 08 Nikon Introduces D70s Digital SLR Camera; Offers Upgrades to 2004’s “Camera of the Year”

6.1- D70s Features Internal and External Refinements to Become a Worthy Successor to the Venerable D70 Camera

MELVILLE, NY, APRIL 20, 2005 - Incorporating upgrades based on user feedback and advancement in technologies, ® (www..com) today introduced the D70s™ 6.1-effective camera. The D70s builds on the success of its popular predecessor, the D70, with multiple internal and external refinements including an improved autofocus system, larger LCD monitor, the addition of a remote cord port, new graphic user interface, among several other enhancements. Designed for a broad range of consumers from experienced and amateur to beginning enthusiasts and hobbyists, the D70s offers a proven track record of superior , robust performance, and advanced new features.

The D70s maintains leadership in its class of cameras and offers tremendous value to customers by combining various new and existing technologies into a comprehensive feature set. Its DX format 6.1-effective sensor is optimized to deliver with excellent and clarity. An improved autofocus system delivers enhanced performance, especially in Dynamic area AF and Dynamic area AF with closest subject priority modes. This combined with ’s unique Dynamic Buffer technology (that allows the camera to continuously take up to 144 at a speed of three per second*) makes the D70s even more responsive and when photographing fast moving subjects.

“’s commitment to its customers is exemplified with the introduction of the D70s. has taken an internationally best-selling camera and made it even more appealing to hobbyists and enthusiasts by incorporating a range of enhancements and new features that were based largely on the feedback we received from our customers and research findings,” said Steve Heiner, general manager of Systems for Inc. “The D70s now represents the best combination of performance and value for enthusiasts, and offers superb , advanced speed and simple, intuitive usability. We are confident the D70s will continue to build on the popularity of the D70.”

Smart New Enhancements

The D70s incorporates a host of new enhancements and refinements internally and externally, in addition to all of the advanced features and innovations found in the D70:

- A refined 5-area autofocus system now has an all-area search priority to go along with the camera
- single area, dynamic area, and close subject priorities, improving the camera’s ability to acquire focus on fast moving subjects within the frame.
- The camera now boasts a larger 2.0″ LCD monitor, making it easier for users to review and access menus.
- A new remote port for the MC-DC1 electronic cable release (optional) allows users to trigger the camera and hold the shutter open via an electronic cable release
- A built-in Speedlight with a wider angle of coverage, supports 18mm .
- A new easier-to-read menu design in the D70s uses color-coded menus, and a larger type-face.
- A higher capacity EN-EL3a offers users more per charge. The EN-EL3a comes with a new, smaller MH-18a charger. Both the new and charger are included with the D70s.

System Versatility: DX Nikkor

The D70s joins ’s current selection of models and inherits the popular DX format sensor and F-Mount, making it seamlessly compatible with all AF Nikkor and ’s exclusive DX Nikkor . Designed exclusively for use with DX Format cameras, DX Nikkor deliver a wider angle, higher performance, and outstanding center-to-edge-to-corner , while realizing smaller and lighter designs. All DX Nikkor have a angle comparable to that of format with a 1.5x factor. Since the introduction of the DX Nikkor , the series has grown to include six . These include:

- New AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED
- New AF-S DX -Nikkor 55-200mm f/4-5.6G ED
- AF-S DX -Nikkor 18-70mm f/3.5-4.5 IF-ED
- AF-S DX -Nikkor 17-55mm f/2.8G IF-ED
- AF-S DX -Nikkor 12-24mm f/4G IF-ED
- AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

Simplified Creativity: Revolutionary Built-in Speedlight with i-TTL

Taking its cue from the D70, the D70s’ built-in Speedlight offers a level of performance that is unrivalled in any other camera in its class. Designed to be a part of ’s growing Creative Lighting System, the D70s’ built-in Speedlight adopts ’s exclusive i-TTL control technology. In addition to normal on-camera use, the D70s’ built-in Speedlight can also be used in Commander Mode to remotely control one group of multiple SB-600 or SB-800 Speedlights wirelessly, offering users remarkable creative lighting control while still maintaining point-and-shoot simplicity. Alternately, an SB-800 can be mounted on the D70s and used as the Master Speedlight for even more control of up to three remote groups of wireless Speedlights, with each group consisting of any number of SB-800 or SB-600 Speedlight units. The D70s lets you shoot at synchronized speeds up to 1/500 second for great fill effects under brighter light conditions, while FV Lock maintains the measured value while recomposing the shot so you still achieve the appropriate output for the subject.

Powerful Software: New PictureProject™ and PictureProject In Touch

Software is a key component of the digital experience, and a key component of ’s Total Imaging System. After conducting exhaustive worldwide research into customer expectations, requirements and work habits, has developed the new PictureProject 1.5 image management and editing software. Based entirely on a new software architecture that empowers customers of varying skill levels to maximize their digital experience, PictureProject 1.5 boasts powerful features wrapped into a brand new interface that navigates quickly and is easy to master. While PictureProject 1.5 is already a dynamic new addition to , the software also supports plug-ins, allowing users to add new features, as technology and the market evolve. The software allows users to easily transfer to PC’s or MAC’s and browse, organize, and share them. With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject 1.5 works in close unison with Capture 4.2 as the ideal companion to its powerful feature set.

With ’s PictureProject In Touch™, users can share without attaching them in an email or uploading them to a website. PictureProject In Touch is a free desktop software application, available via download on www.nikonnet.com and included with the newest version 1.5 of PictureProject™ software. It enables the fast, seamless and easy transfer of between a sender and one or more recipients and can be viewed as full-screen slide shows with the click of a button. With this powerful software, can ensure that its customers will always keep ahead of the technology curve.

The D70s will be available either as an Outfit or a Set. The D70s Outfit includes the , rechargeable , charger, new PictureProject™
software, neck strap and the new high-performance AF-S DX Nikkor 18-70mm f/3.5-4.5G IF-ED lens. The D70s Set includes all items mentioned above except the lens. The D70s Outfit will be available for an estimated street price of $1199.95, while the D70s Set (body only) will be available for an estimated street price of $899.95*1. The camera will ship in early May 2005.

MAJOR FEATURES OF THE D70s

Accurate, vivid color

- 6.1 effective DX Format imaging sensor produces 3,008 x 2,000- with high and superbly sharp details.
- Advanced processor uses advanced algorithms to optimize , while also controlling auto , auto tone and color control, as well as real-time processes to diminish digital noise and produce beautiful long exposure shots.
- Accurate achieved by ’s acclaimed Meter with 1,005- for highly precise control over under widely varied lighting conditions.

High Performance and Quick Response

- Continuous shooting at 3 frames per second for a continuous burst of up to 144 (When using JPEG NORMAL - Large setting, and a SanDisk SDCFH (Ultra II), SDCFX (Extreme/Extreme III), or Lexar Media 80X WA ™ card) thanks to improved buffer handling, faster image processing, increased card access speed and greater system bus bandwidth. (The number of
continuous shots possible in a single burst may be fewer depending on the type of CF card used.)
- Ultra-short shutter time lag is hardly noticeable and offers very quick response.
- Immediate power-up has the D70s ready to take before your finger can reach the shutter button.
- High-speed, high precision 5-area AF system with predictive focus tracking and Lock-on™ ensures quick response and sharp focus, while an AF-assist illuminator helps ensure top performance in dark situations.
- Fast with a range from 30 to 1/8,000 sec. for full creative control.
- Fast sync up to 1/500 sec. available for great fill-effects under brighter light conditions.

Optimized and Predictable Results

- Seven Automated Digital Vari-Program selections easily accessed from the Mode Dial deliver automatic operation that optimizes , sharpening, tone, color, and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Close-up, Sports, Night Portrait, and Night Landscape.
- Image enhancement options optimize sharpening, contrast, tone, color, and hue while using Auto Multi Program [P], Shutter-Priority Auto [S], [Aperture-Priority Auto A], or [Manual M] exposure modes to best match the scene or intended use for the . The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization
- Optimized exposure with a choice of three TTL exposure modes, including ’s acclaimed Meter with 1,005- RGB Sensor, variable Center-Weighted Meter and choice of Spot Meters.
- ’s built-in iTTL automatic balanced Fill- can shoot at synchronized speeds up to 1/500 second for great fill effects when shooting in brighter lighting conditions; compatibility within ’s Creative Lighting System.
- exposure compensation; a comprehensive selection of compensation tools enable more versatile taking; tools for ambient light, illumination and the two combined are provided.
- New Generation Color Reproduction System offers a choice of three color modes to ensure the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- JPEG and NEF Combination Filing System enables simultaneous recording of compressed NEF (RAW) and JPEG data for the same shot to optimize and accelerate workflow.
- Exclusive use of Compressed NEF files to maximize number of raw possible for each
CF card used.

Creative and Versatile System for Subtle Expression

- High-Quality Nikkor : The unrivalled performance of AF, AF-S and DX Nikkor expand creative possibilities to the maximum.
- Built-in auto pop-up features exclusive i-TTL control, fast 1/500 sec. sync , and supports ’s Creative Lighting System for wireless control of remote SB-600 and SB-800 Speedlights. Also supports wide-angle up to 18mm.
- ISO shoe makes it easy to attach an SB-600 or SB-800 Speedlight directly to the camera.
- Integrated Software Solutions:

Capture 4 (optional) is a comprehensive and remote camera control package that fully supports NEF* (compressed and uncompressed) (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control; D-Lighting for scene-specific automatic dodge and burn control; and transformation of shots from the AF DX Fisheye-Nikkor 10.5mm f/2.8G ED lens to ultra-wideangle .

Project is ’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. Project introduces an entirely new intuitive user interface, and supports exclusive plug-ins for added function.

Improved Overall Performance

- Large 2 inch LCD monitor with user-friendly menus located directly below the displays bigger menu fonts and icons that use familiar keywords for ease of understanding. A protective clear LCD cover is also included with the D70s.
- Versatile LCD playback options include Single frame, Thumbnail (4 or 9 segments), playback (up to 4.7x), Slide show, Histogram indication, and Highlight point displays with automatic image rotation for vertical shots.
- 25 Custom Settings allow you to personalize the operation of your D70s to match your shooting style or the demands of different shooting conditions
- Remote control operation made available with optional ML-L3 (IR) or MC-DC1 electronic cable release.
- Direct printing from the D70 to any PictBridge compatible printer using the supplied USB cable.

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21 Sep 08 Nikon Introduces Light, Small and Easy to Use D50

- D50’s Ease-of-Use and Attractive Pricing Set to Bring the Thrill of Performance to More Consumers than Ever Before
- 6.1- D50 Arrives in Stores in June 2005 for an Estimated Street Price of $899.95 (D50 outfit, with the new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens)
- Two New DX Nikkor Offer More Options and Versatility

MELVILLE, NY, APRIL 20, 2005 - ® (www..com) has taken another bold step forward in redefining the landscape today by introducing the highly anticipated D50™ camera. The D50 is the smallest, lightest and easiest-to-use camera to date, and is designed for the broadest range of consumers including family -keepers looking to take advantage of the , speed and responsiveness ’s offer, as well as enthusiasts and amateur who want to capture brilliant digital with vibrant color and immaculate . The new entry-level D50 makes exceptional a reality for everyone.

“With the new D50, intends to bring a fulfilling experience to more consumers than ever before and help them capture their most precious with great quality and ease. The D50 inherits the high , responsiveness and speed consumers have come to expect of ’s cameras, while also embodying a simple, intuitive and compact design, so anyone in the family can use it without hesitation,” said Steve Heiner, general manager for Camera Systems at Inc. “The attractive price for the D50 will expand the market substantially and ensure many more people can enjoy shooting with a this year.”

The Ultimate

The D50 stands out as ideal for families searching for that perfect camera to capture timeless during important occasions and life events such as weddings, first homeruns, birthdays, prom night, and golden anniversaries, among others. The D50 is the perfect combination of intelligent, easy-to-use features and impeccable , and at an estimated street price of $899 (for the D50 outfit with the AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens), it represents an excellent value for its . The camera’s seven Digital Vari-Program modes make capturing the moment easier than ever, and the new “Child” mode, for example, assures that moms and dads don’t have to be experts to capture the most vivid color and contrast when taking of their children. The D50’s “Child” mode automatically adjusts several of the camera’s settings, including ISO, , and , to produce optimized when taking of children. The D50 promises to be an ideal tool for parents who refuse to let pass them by.

The D50 also includes a full range of manual controls and custom settings, so users can grow with the camera, and advanced enthusiasts can find themselves right at home with a D50 in their hands.

Hallmark and Performance

The D50 incorporates several important new technologies to ensure a rich, yet simplified experience for consumers. With a new 6.1 effective DX Format and a highly advanced image processing engine, the D50 produces dazzlingly faithful capable of tremendous enlargement, yet manageable in overall file size. ’s new Metering II ensures accurate in all types of lighting situations by automatically comparing input from its frame-wide 420- metering sensor for each scene to a large onboard database of over 30,000 scenes from actual . Professionals and amateurs alike rely on ’s exclusive light metering technologies that produce ideal exposures instantly. Newly developed exposure evaluation methods detect highlights and shadows in the frame, and compensate for them to help prevent inaccurate exposure. choices in the D50 extend from 30 seconds to an action-stopping 1/4,000
second. A high-speed sync speed up to 1/500 second makes great fill possible and ’s i-TTL technology makes it automatic.

Simple Sophistication

The next evolution of ’s popular scene-optimized Digital Vari-Program modes simplifies taking, and helps users take incredible with very little effort. The Digital Vari-Program modes also free up the user to think about capturing special and fleeting moments instead of getting overwhelmed with buttons and dials. Selecting one of the seven simple icons from the handy exposure mode dial optimizes otherwise complex settings and ISO-equivalent sensitivity to produce consistently remarkable results. The newly added “Child” mode mentioned earlier makes it easier to take memorable of the little ones complete with vivid color and contrast that are ready to print without the fuss of adjustments within the computer.

Instant Gratification

Unlike lesser systems, the D50 is always ready to shoot when that special moment or expression presents itself. From the moment the power is turned on, the D50 is ready to shoot in an imperceptible 0.2 seconds. The shutter responds almost instantly when a is taken, thereby minimizing “shutter-lag” and virtually eliminating a common frustration of digital . Continuous shooting at 2.5 per second can be maintained for a burst of up to 137 , making action a reality. taken are instantly processed and recorded to a compact SD (Secure Digital) card, and a new USB 2.0 Hi-Speed interface supports faster transfer of when connected to a computer.

Compact, Lightweight and Designed to Go Everywhere

The D50’s compact, lightweight design makes it easy to carry the camera anywhere there’s a good moment to capture. Its smart design and easily accessible controls provide handling efficiency and ease of operation, helping bring the fun back to taking. Newly designed plain-language menus are displayed clearly on the large 2.0-inch , and intuitive help menus are available for on-the-spot reference.

A high capacity rechargeable lithium-ion helps extend mobility and convenience by delivering the power to shoot up to 2,000** on a single charge.

Interchangeable : The Nikkor Advantage

One of the unique benefits of shooting with a is the ability to take advantage of the expansive creative possibilities offered by interchangeable Nikkor . With the introduction of the D50, also introduced two new DX Nikkor that are ideally paired with the D50 to offer consumers a broad range, while maintaining a lightweight and ultra- compact size. Designed exclusively for ’s D-series cameras, DX Nikkor are optimized to achieve outstanding center-to-edge-to-corner , when used with any of ’s cameras. ’s DX Nikkor range now includes six high performance that offer unmatched wide-angle coverage and versatility:

-New AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED
-New AF-S DX -Nikkor 55-200mm f/4-5.6G ED
-AF-S DX -Nikkor 18-70mm f/3.5-4.5 ED-IF
-AF-S DX -Nikkor 17-55mm f/2.8G ED-IF
-AF-S DX -Nikkor 12-24mm f/4G ED-IF
-AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

The D50 also offers seamless compatibility with ’s extensive family of over 50 high-performance AF Nikkor , providing the same superb color reproduction, razor-sharp image clarity and fast and accurate autofocus performance relied upon by the countless number of professional who use ’s pro cameras everyday.

Managing and Sharing with PictureProject™ Software

Sharing is fun, and ’s new PictureProject software is designed to eliminate the complexities typically associated with sharing, managing and editing on a computer. After conducting exhaustive worldwide research into consumer habits, expectations and requirements, developed its PictureProject software to be a simple, easy-to-use, and powerful application that addresses most frustrations associated with managing on a computer. PictureProject boasts powerful features wrapped into an intuitive interface that navigates quickly and is easy to master.

The software allows users to easily transfer to PC’s or MAC’s and browse, organize, and share them. taken in vertical orientation are automatically rotated. Controls for retouch tasks including brightness and red-eye correction, are intuitive and fast. PictureProject’s In Touch™ plug-in allows users to share with friends and relatives without attaching them in an email or uploading them to a website. Instead Pictureproject in-Touch facilitates a direct transfer of the from the sender’s computer to a recipient’s computer. PictureProject In-Touch is included in the newest version 1.5 of PictureProject software and can also be downloaded free of charge via www.nikonnet.com.

With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject also works in close unison with Capture 4 as the ideal companion to its powerful feature set. Capture 4 is ’s advanced image management and editing software designed to offer the most robust and comprehensive performance with ’s NEF (RAW) files. While PictureProject is already a dynamic component to , the software also supports plug-ins, allowing users to add new features, as technology and the market evolve.

As part of ’s Total Imaging System, the D50 inherits the advantages of the various components of this system, including high-quality AF and DX Nikkor , the SB-800 and SB-600 Speedlights, which enable use of ’s Creative Lighting System, as well as versatile software options, to deliver a new level of operating ease, expanded creative possibilities, and pure enjoyment. The D50 presents the perfect opportunity for anyone to start enjoying the advantages of today.

The D50 outfit, including the new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens, will be available in June for an estimated selling price of $899.95***.

MAJOR FEATURES OF THE D50

Vivid color and sharp details straight from the camera
- New 6.1 effective DX Format imaging sensor that produces 3,008 x 2,000- with accurate color, high and sharp details for great capable of significant enlargement, or cropping for creative effect. File sizes remain manageable, making it easier to take and store more great .
- Advanced processor that marks a further evolution of analog and digital processing and pre-conditioning technologies, producing that require no preparation in a computer and are ready to print straight from the camera. is optimized, including auto , auto tone and color control, and real-time processes diminish digital noise to produce beautiful long exposure shots.
- Metering II ensures accurate and .
Instant, precise response
- Near-instant 0.2-second power-up, and short shutter release lag (response) time.
- Continuous shooting at 2.5 frames per second for a continuous burst of up to 137 without having to wait for the camera to record the to the SD card. (Using JPEG NORMAL - Large settings, and a SanDisk Ultra II 256MB ) The number of continuous shots possible in a single burst may be fewer depending on the type of used.
- Fast 5-area AF system with predictive focus tracking and Lock-on™ delivers greater precision with fast, more consistent subject acquisition and improved focus tracking to capture all the action as it happens. Automatic AF-assist illuminator helps ensure top AF performance in dark situations.
- Fast with a range from 30 to 1/4,000 sec.
- Fast sync up to 1/500 sec. for great fill-effects under brighter light and back lighted conditions.
- Fast data transfer and recording to SD cards keeps the D50 always ready to shoot in any situation.
Accurate automated and manual control for predictable results
- Seven Digital Vari-Program selections for automatic adjustment of all the settings necessary to produce incredible digital including ISO-equivalent sensitivity, , sharpening, tone (contrast), color, and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Child, Sports, Close up, and Night Portrait.
- Image enhancement options optimize sharpening, tone (contrast), color, or hue while using Auto Multi Program [P], Shutter-Priority Auto [S], Aperture-Priority Auto [A], or Manual [M] exposure modes to best match the taking situation. The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization.
- Automatic control over ISO-equivalent sensitivity from to 1600; can also be set manually.
- Optimized exposure with a choice of three TTL (Through The Lens) exposure modes: Metering II with 420- RGB Sensor, variable Center-Weighted Meter, or choice of Spot Meters.
- Auto exposure bracketing helps achieve the exact results desired.
- exposure compensation.
- A choice of three color modes ensures the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- Simultaneous recording of compressed NEF (RAW) and JPEG image files for the same shot helps by providing a smaller JPEG image file that can be quickly sent via email and a compressed NEF (RAW) file for more creative flexibility using PictureProject or Capture software for further enhancement.
Intuitive handling and operating ease
- Light and compact:
Dimensions (W x H x D): 133 x 102 x 76mm (5.3 x 4.1 x 3.0 in.)
Weight: Approx. 540g (1 lb. 3 oz.) without .
- Intuitive and familiar operation with ergonomically designed and sensibly located buttons and controls, including the handy multi selector and mode dial.
- Quality optical features diopter correction and information display.
- New large 2.0-inch LCD monitor located directly below the displays the large fonts of the easy-to-view easy-to-understand menu design, and the intuitive help system dialogs that make understanding easy.
- Versatile LCD playback options include Single image playback, Thumbnail image playback (4 or 9 at a time), playback, Slide show, easy Histogram indication for determining highlights and shadow values, and Highlight point displays for even quicker highlight information, with automatic image rotation for vertical shots.
- LCD control panel on camera top makes it easy to confirm settings and camera status.
- Long-life rechargeable lithium-ion with power to shoot up to 2,000 *1 on a single charge.
- Custom Settings for personalizing to match the individual’s shooting style, or different taking conditions.
- Wireless remote control of the D50 can be achieved with the optional ML-L3 remote control.
Easy image handling
- New Small function for saving within the camera at the reduced sizes of 640×480, 320×240, or 160×120 for Internet use - either for mail attachments or placement on web pages.
- In-camera page setup support makes it easy to print directly from the D50 to any PictBridge compatible printer via the supplied USB cable.
- Up to 36 alphanumeric characters can be entered in each image’s EXIF header (file information) for personal identification when are viewed in PictureProject software.
- Video connector and supplied video cable makes it easy to connect the D50 directly to a television for playing slideshows or viewing individual
Creative and versatile system components
- High-quality Nikkor : The unrivalled performance of AF, AF-S and DX Nikkor greatly expands creative possibilities.
- Built-in auto pop-up features exclusive i-TTL control, fast 1/500 sec. sync , and coverage for as wide as 18mm.
- Supports ’s Creative Lighting System when using a SB-800 and SB-600 Speedlight mounted on the ISO shoe for additional on camera output in large rooms, or for longer distance situations. Also allows off-camera multiple lighting with iTTL Technology with SB-800 and SB-600.
- Integrated Software Solutions:
Capture 4 (Ver. 4.3) (optional) is a comprehensive and remote camera control package that fully supports NEF, (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control, D-Lighting for scene-specific automatic dodge and burn control.

PictureProject is ’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. PictureProject features an intuitive user interface, and supports optional plug-ins that add functionality and creative options.

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21 Sep 08 Nikon Named ‘The Official Camera of the Boston Red Sox’

World Leader in to Partner With World Champions to Create Friendly Fenway

MELVILLE, N.Y., April 25 — If you thought the 2004 Boston Red Sox run to the title was memorable, 2005 at Fenway Park should capture more than ever before. today announced that it has been named “The Official Camera of the Boston Red Sox,” as part of a multi-faceted sponsoring partnership. In addition to radio sponsorship on the Red Sox radio network WEEI 850 AM, and signage throughout historic Fenway Park and the ’ wells, digital will make a tremendous impact at the country’s oldest professional baseball stadium.

“ is proud to partner with the World Champions of baseball, the Boston Red Sox,” said Anna Marie Bakker, general manager of Communications for Inc, based in Melville, NY. “After a season of amazing , is excited to serve as the team’s official camera, as thousands of new will be captured this season with cameras throughout Fenway Park.”

has become the title sponsor of FanFoto — a unique service that allows eight FanFoto outfitted in brightly colored -branded uniforms to take of fans in the stadium and concourses. A New England icon for more than 104 years, the hallowed grounds of Fenway Park present a number of amazing opportunities, and will make sure that the charm and nostalgia from the Green Monster to Pesky’s Pole are captured for generations to come with FanFoto. Photographed fans will receive a ticket with the game date, URL and gallery number for online reference. The Red Sox are expanding the service to be offered at pre-game parties, luxury suites and VIP events.

As part of ’s ongoing commitment to serve the professional who provide a tremendous service to the baseball community and sports fans everywhere, will also create The Darkroom at a location in Fenway Park. The Darkroom will serve as a ‘locker room’ for all the professional shooting at home games. Working can utilize the Darkroom to store the equipment they’re not using, download , or even as a location to work or rest on game day. will also host a professional ’s luncheon at Fenway Park on June 1, 2005. The event will offer professional shooters an opportunity to try the latest offerings, and even have their own equipment cleaned and repaired.

“We are thrilled that has joined our family of corporate partners,” said Sam Kennedy, Senior Vice President of Sales & Marketing for the Boston Red Sox. “In addition to tremendous exposure inside Fenway Park with a new centerfield sign and signage on the well railings, we have partnered with to provide better services and work space for the professional that come to Fenway Park. We look forward to a long and mutually beneficial relationship with .”

Catch all the action at Fenway Park this season. For more information about Inc. please visit http://www..com.

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21 Sep 08 The New Face of Photography: Nikon Unveils New Technology That Allows Its Cameras to Find a Face in a Portrait Shot

MELVILLE, N.Y., March 24 — Common shooting situations have continued to pose unique challenges to casual snap-shooters, like avoiding dark and blurred subjects in portraits. engineers dared to ask, ‘How can we address these issues within the camera?’

The answer is a new suite of technology designed specifically for the Coolpix line of that includes the proprietary Face Priority (AF), In-Camera Red-Eye Fix and the new D-Lighting feature. These technologies work together in conjunction with the camera to make it easier than ever to capture great .

Face Priority Ensures Sharp Portraits

Imagine a camera smart enough to find a face in a scene. ’s new Face-Priority AF can do just that when selected using the camera’s Portrait Scene Mode. As its name suggests, Face-Priority AF uses technology transparent to the user to actually identify up to three faces within a scene and then sets the camera’s focus point accordingly. The function even brackets the faces on the camera’s and tracks the faces if they move about during composition. With multiple faces, the camera will determine its focus points based on the closest subject within the shot. The bracket shows confirmation once focus is locked and then turns green to prompt the user to take the . The result is crisp, sharp portraits at the press of a single button.

“Face Priority AF is a revolutionary step forward for the everyday snap shooter,” said Bill Giordano, General Manager of Marketing for Inc. “This state-of-the-art technology, makes taking beautiful as easy as turning on the camera, framing the shot and pressing the shutter release. It’s really that simple.”

In-Camera Red-Eye Fix Says Goodbye to

Beyond faces, most Coolpix cameras can automatically detect and remove red-eye directly within the camera with ’s exclusive In-Camera Red-Eye Fix(TM) technology. This elegant solution to common red-eye detects and corrects red eyes in most typical situations without the need to press buttons or select and highlight the eyes in playback. ’s red-eye solution is completely transparent to the user and the result is simple - less red-eye straight from the camera.

D-Lighting Addresses and Eliminates Dark
Tricky lighting situations or insufficient can sometimes lead to dark . ’s new D-Lighting function is a tool to fix problems that occur with excessive backlighting and underexposed from affecting the quality of the resulting . D-Lighting, selected in Playback, automatically compensates for insufficient or excessive back lighting in order to obtain a balanced exposure throughout the frame. After applying D-Lighting, the camera saves the original image and a corrected copy to the camera’s internal or removable . An application of D-Lighting can literally turn a dark, throwaway shot into a frame-able .

A combination of these exclusive and exciting new technologies are available on new Coolpix including the Coolpix 4600, 5600, 5900, 7900 and S1. For more information, please visit http://www..com.

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