21 Sep 08 NIKON AND FASHION DESIGNER ALICE TEMPERLEY PARTNER TO CREATE AN EXCLUSIVE ACCESSORY FOR COOLPIX S9
MELVILLE, NY (November 27, 2006) - For a limited-time offer this holiday season, Nikon has partnered with Alice Temperley to create a stunning new accessory for the tech-savvy and style-conscious consumer. From November 26, 2006, consumers purchasing the COOLPIX S9 digital camera will receive an exclusive, Temperley for Nikon camera case while supplies last. A national retailer will have extremely limited quantities of this special accessory incorporating one of Temperley’s signature prints and promise to go quickly. Consumers are encouraged to scan their holiday circulars to determine which local retail chain will be carrying this item.
“Partnering with a world-renowned designer like Alice Temperley is a very exciting venture for Nikon as we are constantly looking for new ways to integrate style and fashion into our brand,” said Lisa Baxt, senior communications manager, Nikon Inc. “Temperley’s beautiful designs are taken from her current collection and the Temperley for Nikon case is as stylish as our Nikon COOLPIX S9.”
The Temperley for Nikon camera case is crafted in a pink and black chili print from her Fall collection and will feature Temperley’s inspiration, “take me everywhere, capture the moment” reminding consumers that photography is always in season, especially during the holidays. The case will be sold with the COOLPIX S9, a sleek, slim, and stylish digital camera from Nikon’s Style Series.
The Temperley for Nikon case and COOLPIX S9 package will be available for a limited time only with an MSRP of $249.99. For information on the entire Nikon COOLPIX line, please visit www.nikondigital.com.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.
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21 Sep 08 NIKON UNVEILS NEW D40 - THE SMALLEST AND EASIEST-TO-USE NIKON DIGITAL SLR EVER [DETAILED PRESS RELEASE]
* D40 Inherits Incredible Picture Quality from Nikon’s Photographic Expertise, Making it Easy for Everyone to Take Breathtaking Pictures
* Features an All-New, Visually Intuitive Interface, In-Camera Editing and Built-In Help Features for Just $599.95** With a 3X Zoom-Nikkor Lens
MELVILLE, NY, NOVEMBER 16, 2006 - Nikon, (www.nikondigital.com) the world leader in high quality digital imaging, precision optics and photo imaging technology, today unveiled its new D40, the latest addition to its comprehensive line of digital SLR cameras. Designed to bring the picture performance, excitement and experience of Nikon’s digital SLR cameras to more customers than ever before, the D40 is an ultra-compact, lightweight 6.1-effective megapixel D-SLR that offers simplified new features, exceptional speed and a redesigned, visually-intuitive menu system that brings consumers a whole new level of simplicity in a digital SLR. The D40 also incorporates handling and performance advantages that eliminate the frustrations often associated with compact digital cameras, making it ideal for anyone who wants to capture spectacular digital pictures without complication.
“Digital SLR cameras have gained substantial interest among consumers looking for higher-quality pictures and faster handling response,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon Inc. “But perceived complexity and bulkiness of some models has discouraged some customers. With the D40, Nikon addresses these challenges with incredible ease of use, compactness and a remarkable range of features and technologies. Consumers can enjoy the satisfaction of Nikon digital SLR quality by simply pressing the shutter button and getting beautiful pictures with vibrant colors, stunning sharpness and outstanding detail. With the D40, even first-time digital SLR camera users will be thrilled with their results.”
Outstanding Image Quality
The D40 features a high-resolution 6.1-effective megapixel Nikon DX Format CCD image sensor and a highly advanced Nikon Image Processing Engine. Combined, these features produce exceptional image detail with vivid, true-to-life colors.
The D40 combines sophisticated exposure automation with options for complete user control to help make it the ideal camera for anyone ready to explore their creative potential with photography. Using Nikon’s exclusive 3D Color Matrix Metering II, the D40 assures accurate exposure control, even in difficult lighting conditions. Its frame-wide 420-pixel sensor instantly and automatically assesses and compares each scene’s brightness, contrast and color with a built-in database of information from over 30,000 real-world lighting scenarios, before setting the accurate exposure. For those who want more control over their shots, alternative metering options, such as spot metering, center-weighted metering and exposure compensation, are also available.
Precise, Quick Response
One of the hallmarks of Nikon’s digital SLR cameras is how fast they operate, not only when capturing images, but also when recording them to the camera’s SD memory card. The D40 proudly carries this tradition forward; the camera powers up and is ready to shoot in only 0.18 seconds.
With minimal shutter lag time and the ability to shoot 2.5 frames per second, up to 100 consecutive shots (in JPEG Normal mode), the D40 is ready to capture priceless expressions or special moments perfectly. Images are instantly processed and rapidly recorded to the SD memory card. Bright, clear preview images are also displayed in an instant on the D40’s 2.5-inch color LCD monitor.
The D40’s three-area auto-focus system also adds to the camera’s overall speed, delivering fast and precise focus under varying shooting conditions. Incorporating Nikon’s advanced Multi-CAM 530 AF Sensor Module, the three-area AF system, with central cross-type sensor operation, adds effective new focusing options and ensures greater ability to capture that perfect shot.
Designed for Life as it Happens
The D40 brings the fun, excitement and superior image quality of Nikon digital SLR photography to everyone. Its compact size and ideal ergonomics make it the digital SLR solution for pictures anytime, anywhere. Its bright and sharp viewfinder, with 0.8x magnification, ensures precise composition.
After shooting, share your new images with family and friends, or check sharpness, exposure and focus on the D40’s large 2.5-inch, 230,000-dot high-resolution color LCD monitor, which provides the ability to enlarge your shot up to 19 times. The operating menus have been carefully designed with color schemes and large fonts for quick, easy navigation through the camera’s options. Also, the newly introduced assist images help you select the appropriate settings for many camera features by showing illustrative end-result images typical of that setting.
The D40’s innovative information display can be shown in Classic format or with the new Graphic and Wallpaper formats for Digital Vari-Program modes and Program Auto, Shutter-priority Auto, Aperture-priority Auto and Manual (P/S/A/M) exposure modes.
The camera boasts refined ergonomics and design, born from Nikon’s extensive experience designing successful high performance SLR cameras for more than 50 years. The D40’s size, layout and operation of all controls are designed for maximum ease-of-use. The result is an incredibly compact, light SLR camera that is comfortable to handle and can go anywhere, anytime.
Creativity at Your Finger Tips
For anyone just beginning to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the D40’s Digital Vari-Program mode dial. The camera has eight preconfigured program modes that optimize the camera’s performance for specific shooting conditions, allowing photographers to take great pictures in challenging conditions that might otherwise be confusing or time-consuming. In Portrait mode, for example, the camera automatically optimizes the color, hue, and saturation levels to capture the most flattering skin tones, softens the focus of the background images to emphasize the face and applies a milder form of in-camera sharpening. The D40 includes a new Flash Off mode that shuts off the camera’s flash and boosts its ISO, so users can easily take pictures in places where flash photography is not allowed, inappropriate, or when they prefer the look of natural light. Users can also select from other Digital-Vari Program modes including Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait. As users gain experience with the camera, the D40 offers advanced controls that offer greater creative control over the look and feel of their pictures.
D40 photographers will enjoy the camera’s Image Optimize menu options that closely tailor results to the scene at hand, the intended use of an image or to the photographer’s custom preference. Sharpness, tone (contrast), color, saturation and hue optimization are controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White.
The D40 also features an image Retouch menu, with exclusive in-camera editing functions that promise to keep D40 shooters engaged when they’re not busy shooting. Options within the Retouch menu include:
- D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the picture.
- In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by flash.
- Trim: Images can be trimmed to produce smaller cropped versions of any file on the SD card for greater creative freedom and greater efficiency.
- Image Overlay: Merges a pair of selected RAW files to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar images.
- Monochrome settings: Convert any color image in the camera into a pleasing monochromatic picture, either in black-and-white, sepia or cyanotype.
- Filter Effects: Emulate and apply the effects of a skylight or a warming filter to any image stored on the SD card. A Color Balance menu within filter effects can also be used to make subtle shifts in color.
- Small Picture: Create a smaller version of any image in the camera for easy sharing and faster download.
Total Package: The Nikon Advantage
One of the key advantages Nikon digital SLR cameras offer is access to Nikon’s extensive system of lenses, Speedlights and accessories. The D40 is compatible with all Nikon AF-S and AF-I Nikkor lenses*, and comes packaged with a new 3X zoom 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens that incorporates cutting-edge Nikon optical technologies, such as ED glass and aspherical lens elements. This lens offers users a popular 3x zoom range, which conveniently covers picture angles that meet the needs of everything from tight portraits to wide-angle landscapes.
The D40 is also compatible with Nikon’s range of i-TTL technology enabled Speedlights including the SB-800, SB-600 and the recently introduced SB-400. A perfect companion for the D40, the SB-400 is an ultra-compact, lightweight Speedlight which is ideal for photographing subjects at extended distances or illuminating subjects with a softer, more natural appearing lighting effect with its bounce flash capability. With a guide number of over 98 feet the SB-400 provides all of the power and coverage that a D40 customer may demand for shooting group shots and reducing harsh shadows. All of the SB-400’s settings can be controlled automatically by the camera’s metering system or manually from the camera’s built-in menus. Keeping with the D40s remarkable ease-of-use, using the SB 400 Speedlight is as simple as sliding it on, turning it on and shooting.
The D40 comes with Nikon’s PictureProject software that makes transferring, organizing and sharing images fun and easy. The camera also includes a 30-day trial version for Capture NX software (optional), Nikon’s award-winning software that dramatically simplifies photo editing for JPEG, TIFF and Nikon RAW (NEF) format images. Designed specifically for photographers, Capture NX software provides a unique and easy-to-understand interface with tools that photographers need, but without the level of complexity and clutter of other image editing applications. Its patented new U Point™ technology simplifies picture editing by enabling photographers to enhance specific areas of a picture selectively, without the use of masks, selections, or layers. Capture NX also helps Nikon users realize the full potential of Nikon’s RAW (NEF) file, with robust processing capabilities for the highest quality results from NEF files.
The D40 camera and the new 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens will be packaged together and made available beginning December 2006 for an estimated selling price of $599.95**. For more information, please visit www.nikonusa.com.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.
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21 Sep 08 NIKON TEAMS WITH DESIGNER ZAC POSEN TO CREATE AN EXCLUSIVE LIMITED EDITION COOLPIX CAMERA ACCESSORY
MELVILLE, NY (October 13, 2006) - Nikon is at the intersection of high fashion and high-technology this fall with a new partnership to provide a stunning look for style conscious and tech savvy digital camera users. Nikon and Zac Posen, House of Z, LLC, announce the creation of an Exclusive Limited Edition Zac Posen COOLPIX Camera Accessory. Nikon COOLPIX users can now carry their digital camera in a fashionable yet functional camera accessory.
“As a style-focused brand, we are constantly looking for new ways to accommodate the image-savvy consumer. We are thrilled to have the opportunity to work with Zac Posen, a celebrated and talented designer,” said Lisa Baxt, senior communications manager, for Nikon, Inc. “This partnership is based on our admiration of his creative talent, his love for Nikon and how his fashion line plays well with the stylish design of the COOLPIX Style Series cameras.”
Posen’s inspiration came from his current Fall 2006 clothing and hand bag collection with the look and feel of vintage camera cases. The COOLPIX Camera Accessory is made with luxurious Italian leathers which provide stylish durability and complement Posen”s current collection. Posen’s signature Z rivets complete the piece as a beautiful accent.
“I’ve partnered with Nikon because I believe two brands have synergy and both appeal to customers with high expectations for quality and design,” said Posen. “Working closely with Nikon has given me the opportunity to create a spectacular accessory for an equally stunning digital camera.”
The Zac Posen COOLPIX Camera Accessory will be available beginning October 13th on StunningNikon.com. The limited time, exclusive product will be available to Nikon COOLPIX users only. The accessory was designed for the new line-up of Nikon’s COOLPIX Style series digital cameras, including the new COOLPIX S7c and S9. These cameras are stylish, edgy and combine high-quality imaging performance with impressive photo sharing technology, like the S7c’s ability to email images from the camera.
For more information about the Nikon and Zac Posen partnership and to secure one of these great looking accessories, visit StunningNikon.com.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.
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21 Sep 08 NIKON SPONSORS 19th ANNUAL BARNSTORM: THE EDDIE ADAMS WORKSHOP
100 Students and 100 Photojournalists continue the legacy of the late Eddie Adams through education.
MELVILLE, N.Y., October 6, 2006 - From Friday, October 6th to Monday, October 9th, Nikon will provide 100 hand-picked student photographers with the opportunity to trade tips, techniques and ideas with seasoned photography professionals. This four-day event, Barnstorm: The Eddie Adams Workshop, has been engaging the youth community through photography since 1988.
“By supporting this workshop, we have the opportunity to educate and enrich the lives of future photojournalists,” said Anna Marie Bakker, director of Communications, Nikon Inc. “This workshop is the perfect way to commemorate the life of Eddie Adams and the contributions that he made to the field of photojournalism.”
This exclusive workshop will provide a forum for photojournalists to interact with the budding professionals of their field through hands-on activities and panel discussions. The faculty represents organizations such as Time, National Geographic, Parade, The New York Times, People, Sports Illustrated, Reuters, Miami Herald, Houston Chronicle, The Washington Post and others. Since its creation, the event has drawn the participation of many great photographers including Eddie Adams, Harry Benson, Eric Draper, Bill Eppridge, Tom Franklin, Walter Iooss, David Kennerly, Douglas Kirkland, Heinz Kluetmeier, Mary Ellen Mark, Joe McNally, Carl Mydans, Gordon Parks, Joe Rosenthal and Nick Ut.
During the workshop, the student participants are divided into ten teams. All teams are paired with a photographer, an editor and a researcher, all working pros within the field of photojournalism. Each day consists of hands-on activities such as shooting and editing, as well as speeches and panel discussions. Over the four days, the students are exposed to many types of photography including photojournalism, fine art photography, studio portraiture, underwater work, long-term projects, and conflict photography. The highlight of the workshop is the “11:30 Club” during which students participate in one-on-one meetings with editors to discuss and evaluate their portfolios.
Last year, 2005, was the first year The Eddie Adams Workshop had an official Multimedia team, where 10 of the students had the opportunity to go into the field and record audio along with their still images. Due to the success of that trial, and interest from the team faculty, this year, the multimedia aspect of the workshop is greatly expanding, offering each of the ten teams the opportunity to work with a Multimedia Producer. Brian Storm of MediaStorm is heading the Multimedia Team, assisted by Tom Kennedy of the Washington Post and Newsweek Interactive and Rich Beckman from The University of North Carolina, Chapel Hill. The 10 Multimedia producers come from a variety of the leading multimedia production publications/centers in the country, including MSNBC, washingtonpost.com, Detroit Free Press, and MediaStorm.
Since the workshop’s inception in 1988, Nikon has assumed a large role in sponsoring the event by providing technical support and equipment and sending professionals to teach and lecture. Each year, several Nikon executives offer their expertise in panel discussions and members of Nikon’s Professional Services are on hand to provide technical support.
In addition to the event sponsorship, this is the third year that Nikon will award a $10,000 scholarship to the top student from the Barnstorm Workshop. The student will be selected by a panel of judges based on the work that he or she presents during the workshop. The scholarship money must be used by the winning student to further their education in the photographic arts field, and will be applied towards their tuition and/or housing at the college of attendance.
“Next year, The Eddie Adams Workshop turns 20 years old (or 20 years young as Eddie Adams would have said). Nikon has been an integral part of the Workshop, supporting the vision of Eddie Adams and the spirit of photojournalism since the inception of the first Workshop in 1988,” said Alyssa Adams, Deputy Photo Editor, TV Guide.”Together, over 19 years, we have experienced the first digital revolution in the photo industry and through our shared collaboration are ready to embrace the next.”
About Barnstorm: The Eddie Adams Workshop
The purpose of the Eddie Adams Workshop is to create a forum where the exchange of ideas, techniques, and philosophies can be shared between both established members and newcomers of the profession of picture journalism. The workshop is a tuition-free, invitation-only event. Attendees are portfolio-selected by the Eddie Adams Workshop Board of Directors.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.
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21 Sep 08 NIKON SPONSORS PROJECT RUNWAY’S DANIEL FRANCO AT NEW YORK FASHION WEEK
Franco Creates Nikon COOLPIX-Inspired Runway Line for New York’s STYLELounge
MELVILLE, NY (September 11, 2006) - As a worldwide leader in cutting-edge design, Nikon is poised to walk the catwalk at this year’s New York Fashion Week. On September 11th at 3:00 PM, Nikon will act as the title sponsor for Daniel Franco’s New York fashion debut at the Metropolitan Pavilion.
“This exclusive STYLELouge sponsorship is an opportunity for Nikon to create tremendous awareness and buzz among the fashion industry insiders, trendsetters and VIP’s,” said Lisa Baxt, senior communications manager, for Nikon, Inc. “We are constantly looking for new ways to venture into the world of style. We are thrilled to have this opportunity to work with Daniel Franco, as he embodies the stunning style of the Nikon COOLPIX Style Series Cameras.
New York Fashion Week is the ultimate destination for fashion enthusiasts to see newly introduced trends. Nikon appreciates the fashion genius that lies within up-and-comers who push the envelope and move style forward. Daniel Franco’s fashion line embodies a fashionable yet functional partnership between technology and design.
“As a designer it is imperative to appease your audience and produce cutting edge fashion,” said Daniel Franco, designer and Project Runway contestant. “My clothing line offers me a chance to express my fashionable designs which have been inspired by Nikon’s COOLPIX Style Series Cameras.”
Nikon’s involvement with STYLELounge is the second of the many fashion-centric programs communicating the COOLPIX style message to consumers. Beginning with the Kate Moss advertisements, launched in Spring 2006, these programs are promoting the sleek design, great style and appeal of the Nikon COOLPIX Style Series cameras.
For more information about the Nikon COOLPIX Style Series Cameras, visit StunningNikon.com.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.
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21 Sep 08 THE NEW NIKON COOLPIX L5 ADDS VIBRATION REDUCTION TO A 5X ZOOM-NIKKOR GLASS LENS FOR COMPACT VERSATILITY
User-friendly design and function offers consumers an enhanced and steady shooting experience
MELVILLE, NY (August 24, 2006) - Nikon is pleased to introduce the COOLPIX L5, a new addition to its Life series of digital cameras. Compact and user-friendly, the L5 is the ideal camera for the family snap-shooter that wants a capable, well-featured camera at an affordable price. The L5 has 7.2 megapixels for generating superior quality prints, a 5x zoom lens for creative compositional freedom, an incredible, bright 2.5-inch LCD screen that is easy to view in any condition, and Vibration Reduction, an in-camera stabilization that compensates for shaky hands or vibrations.
“The COOLPIX L5 represents the perfect balance of simple, intuitive design and innovative, useful technology,” says Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. “The L5 is a great choice for parents and families or anyone that likes to capture memories on the move.”
Building on the success of previous L series cameras, the L5 includes new technology designed to enhance the experience of the point and shoot consumer. The L5 is equipped with a high-powered 5x zoom lens for creative control and freedom in a variety of settings from intimate personal portraits to large or wide outdoor scenes. To help consumers utilize the camera’s long zoom capabilities, the L5 features Vibration Reduction, an innovation that minimizes the probability of blurry images by compensating for various levels of camera shake.
For composing and displaying images, the L5 is equipped with an incredible, bright 2.5-inch LCD screen. The LCD displays the Scene Modes menu with 15 Scene Modes, 4 with Scene Assist that automatically program the camera for optimum performance in a variety of shooting conditions.
Nikon’s In-Camera Image Innovations add to the convenience of the L5 by giving users the power to automatically improve images in-camera. For ease of use, the COOLPIX L5 is equipped with a One-Touch Portrait Button, which activates Nikon’s In-Camera Innovations. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The L5 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that identifies and saves the sharpest image from a series automatically.
In addition, the COOLPIX L5 offers TV quality movie recording with sound in modes ideal to be played on televisions and computers.
Compact and easy-to-carry with a smooth and elegant design, the L5 packs an incredible amount of technology into a palm-sized camera. The L5 is compatible with AA-size batteries in alkaline, lithium, oxy-nickel and rechargeable forms to keep you shooting while on the move. For storage, the camera has 8 MB of internal memory and is compatible with an array of SD memory cards.
The COOLPIX L5 even simplifies printing with PictBridge, and is USB compatible for transferring pictures to computers and other peripherals. A complimentary copy of PictureProject is included with the L5 for importing, editing and organizing images.
The COOLPIX L5 will be available in stores September 2006 with an MSRP of $299.95. For more information about the L5 and the full line of COOLPIX cameras, please visit www.nikondigital.com.
*Face-recognition capability may be limited in some shooting conditions
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.
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21 Sep 08 NEW NIKON COOLPIX L6 TAKES 1,000 SHOTS RIGHT OUT OF THE BOX
Camera technology enhancements provide consumers with long lasting photographic capability
MELVILLE, NY (August 24, 2006) - Nikon is redefining the phrase “user-friendly” with its latest addition to the COOLPIX family of digital cameras, the L6. In addition to having 6.0 megapixels, an incredible, bright 2.5 inch LCD screen and Nikon’s In-Camera Image Innovations, the L6 can take an unprecedented 1,000 pictures on a single set of the included Energizer® e2® Lithium® AA batteries, the most of any camera in its class.
“Nikon’s new COOLPIX L6 and its partnership with Energizer represent a continued dedication to improving the photography experience for the consumer,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. With the L6, you may never have to worry about missing valuable photo opportunities again because the camera is always ready.”
In addition to having ground breaking battery life, the COOLPIX L6 offers a higher light sensitivity, up to ISO 800, than many conventional compact digital cameras, allowing the user to shoot pictures in a lower light without having to worry about their pictures being dark or blurry. The L6 has a higher shutter speed option for freezing time and capturing fast-moving subjects. In addition to these innovations, the camera boasts 6.0 megapixels for generating beautiful prints and a 3x optical Zoom-Nikkor glass lens for creative freedom and an incredible, bright 2.5 inch LCD screen for effortless composition and display.
Like every camera in the COOLPIX family, the L6 is equipped with Nikon’s In-Camera Image Innovations to fix common photo problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. Furthermore, the L6 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature which automatically identifies and saves the sharpest image from a series.
In addition to these features, the L6 has 15 scene modes, which simplify picture taking by automatically programming the camera’s settings for great pictures in a variety of locations. Other features include color options for adding different color effects to your pictures, a date counter which visually records the number of days until a special occasion, and several white balance choices. Included with the L6 is a complimentary copy of PictureProject, Nikon’s imaging software for organizing, editing and sharing pictures.
The COOLPIX L6 offers 23 MB of internal memory and is compatible with an array of SD memory cards. The L6 uses PictBridge to easily connect to compatible printers.
The COOLPIX L6 will be available in stores September 2006 with an MSRP of $199.95. For more information about the L6 and the full line of COOLPIX cameras, please visit www.nikondigital.com.
*Face-recognition capability may be limited in some shooting conditions.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.
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