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21 Sep 08 NEW NIKON COOLPIX L6 TAKES 1,000 SHOTS RIGHT OUT OF THE BOX

enhancements provide consumers with long lasting photographic capability

MELVILLE, NY (August 24, 2006) - is redefining the phrase “user-friendly” with its latest addition to the COOLPIX family of , the L6. In addition to having 6.0 , an incredible, bright 2.5 inch and ’s In-Camera Image Innovations, the L6 can take an unprecedented 1,000 on a single set of the included Energizer® e2® Lithium® AA , the most of any camera in its class.

’s new COOLPIX L6 and its partnership with Energizer represent a continued dedication to improving the experience for the consumer,” said Bill Giordano, General Manager Marketing, COOLPIX for , Inc. With the L6, you may never have to worry about missing valuable opportunities again because the camera is always ready.”

In addition to having ground breaking life, the COOLPIX L6 offers a higher light sensitivity, up to ISO 800, than many conventional compact , allowing the user to shoot in a lower light without having to worry about their being dark or blurry. The L6 has a higher option for freezing time and capturing fast-moving subjects. In addition to these innovations, the camera boasts 6.0 for generating beautiful prints and a 3x optical -Nikkor glass lens for creative freedom and an incredible, bright 2.5 inch for effortless composition and display.

Like every camera in the COOLPIX family, the L6 is equipped with ’s In-Camera Image Innovations to fix common problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects with insufficient light. Furthermore, the L6 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature which automatically identifies and saves the sharpest image from a series.

In addition to these features, the L6 has 15 scene modes, which simplify taking by automatically programming the camera’s settings for great in a variety of locations. Other features include color options for adding different color effects to your , a date counter which visually records the number of days until a special occasion, and several choices. Included with the L6 is a complimentary copy of PictureProject, ’s imaging software for organizing, editing and sharing .

The COOLPIX L6 offers 23 MB of internal and is compatible with an array of SD cards. The L6 uses PictBridge to easily connect to compatible .

The COOLPIX L6 will be available in stores September 2006 with an MSRP of $199.95. For more information about the L6 and the full line of COOLPIX cameras, please visit www..com.

*Face-recognition capability may be limited in some shooting conditions.

About
, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 NEW NIKON COOLPIX S10 ADDS VIBRATION REDUCTION TO A POWERFUL 10X OPTICAL ZOOM FOR IMPRESSIVE PICTURES FROM ANY ANGLE

’s popular compact unique body design, enhanced and sharing features make the COOLPIX S10 a great camera for parents, travelers, concert and sporting enthusiasts

MELVILLE, NY (August 24, 2006) - announced today the addition of a 10x camera with to the COOLPIX Style series line-up. The new COOLPIX S10 features an incredible 10x optical -Nikkor glass lens, Vibration Reduction (VR), 6.0 effective , a 2.5, LCD and an innovative, compact swivel design allowing the long- camera to fit into a shirt pocket. The 10x powerful, optical combined with ’s VR and innovative body design gives digital unprecedented freedom and creativity with the ability to take from a wide range of angles such as overhead, from the hip and even self portraits.

“Creativity is written all over this camera. This stylish camera, with a 10x optical , Vibration Reduction and ’s expansive in-, is great to take to a sporting event, concerts, vacation and just about anywhere,” said Bill Giordano, General Manager Marketing, COOLPIX for , Inc. “The COOLPIX S10 makes it easy to take great-looking from almost any angle.”

With a distinctive wave-surface design and a high-quality finish, the COOLPIX S10 is as attractive as the it captures. But even more impressive, the COOLPIX S10 features 6.0 effective image as well as a built-in 38-380mm ( equivalent) 10x -Nikkor lens - making it easy to compose everything from close portraits to wide-open scenery with fine detail and vivid color. The S10 provokes creativity with the camera’s swivel body design, and a bright 2.5-inch LCD, which allows users to frame shots with accuracy.

The COOLPIX S10 features a handy One-Touch Portrait Button that provides direct access to three unique In-Camera Image Innovations to fix common problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects with insufficient light. The S10 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that automatically identifies and saves the sharpest image from a series. Taking convenience even further, the COOLPIX S10 with its supplied rechargeable lithium-ion , can take up to 300 shots on a single charge. The COOLPIX S10 is PictBridge compatible so there’s no need to use a computer at all when printing - just connect the camera straight to a PictBridge-compatible printer and print directly, easily and without delay.

With the advantage of Vibration Reduction (VR) capability, the COOLPIX S10 allows users to overcome camera shake to take sharper, more stable in a range of shooting situations. Since the camera offers increased light sensitivity, up to an impressive ISO 800, users can get great-looking results in lower light without the need for an extended exposure.

An ample choice of Scene modes makes operation even easier in a wide range of common shooting situations. Simply select the most appropriate mode and the COOLPIX S10 automatically determines and sets the optimum combination of settings. In all, there are 15 Scene modes to choose from and 4 of them feature Scene assist, which helps users to achieve more attractive composition. The COOLPIX S10 adds new entertainment to with ’s Pictmotion function that lets users combine , movies, music and visual styles for automatically produced audiovisual shows, in-camera. And because the LCD of the COOLPIX S10 has an impressively wide viewing angle of 170 degrees, it’s easy for everyone to gather and watch Pictmotion shows together.

Simply select any favorite movies and , decide on a visual style, and then pick one of 5 music files pre-installed in the camera or load up to 3** of your own to compliment the mood. The COOLPIX S10 then automatically combines these elements to produce a polished production with transitions between and movies synchronized to the choice of music.

The S10 includes 16 MB of internal and operates on an EN-EL5 Lithium-ion rechargeable and charger.

The S10 will be available at retail nationwide in September 2006 with an MSRP of $399.95. For more information on the S10 and other COOLPIX cameras, please visit www..com.

*Without or card
** Via PictureProject for Windows only.

About
, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 NIKON PRESENTS FIVE NEW COOLPIX CAMERAS

’s New COOLPIX Developed with Consumer’s Digital Needs in Mind

MELVILLE, NY (August 24, 2006) - Consumers stand in front of a counter telling themselves they want an easy to use camera that takes great . today unveiled two new “L” or Life series cameras and three new “S” or Style series cameras with the consumer’s taking needs in mind. These new cameras incorporate existing technologies that have excited so many new users and added additional useful features to enhance the overall experience.

“Developed with the consumer in mind, has combined exceptional features with world-renowned quality design and style at attractive prices,” says Bill Giordano, General Manager Marketing, COOLPIX for , Inc. “From entry-level to advanced technologies, our designers and engineers have done an outstanding job of adopting design styles and intuitive technology that directly address what the consumer asks for - a camera that looks great and performs just as well.”

Every camera in the COOLPIX family is equipped with ’s In-camera Image Innovations to fix common problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects with insufficient light. The cameras are also equipped with Blur Warning, which alerts the user when an image is blurred, and Best Shot Selector, a feature which automatically identifies and saves the sharpest image from a series.

In addition, every new COOLPIX camera features TV Quality Move Mode** (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of selections and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all functions throughout the menu.

Made Easy with ’s COOLPIX L5
Continuing the Life series , has introduced the COOLPIX L5 which combines high-quality features like a 5x -Nikkor glass lens, an incredible, bright 2.5 inch LCD and same advanced Lens Shift Vibration Reduction (VR) found in many lens systems. Lens shift VR technology allows the user to make the most of the 5x . Adding to the convenience are three unique image innovations accessible via a One-Touch portrait button, which activates Face-priority AF, In-Camera Red-Eye Fix and D-Lighting. The L5 runs on two AA- which power this 7.2 effective camera and is compatible with the widely available SD card.

’s COOLPIX L6 Keeps Going and Going
’s L6 adds powerful imaging performance, easy operation and outstanding life that allows the user to shoot with greater confidence for better-looking results. The L6 boasts 6.0 effective and a 3x -Nikkor glass lens, making it a cinch to capture everything from pleasing portraits to expansive landscapes with true-to-life color and fine detail. The L6 can take an unprecedented 1,000 on a single set of the included Energizer® e2® Lithium® AA , the most of any camera in its class.

Highly convenient, such extended life is ideally suited for travel or when capturing important events, such as a wedding, where you can’t afford to run out of power.

The COOLPIX L6 offers light sensitivity beyond conventional compact digitals, with settings up to ISO 800. This means users can shoot in lower light without having to use a long exposure. It also allows users to select higher for the capture of fast-moving subjects.

’s COOLPIX S9 Blends Stunning Design with Innovative Technology
unveils new the COOLPIX S9 for style-savvy consumers who want a fashionable camera at exceptional price. The S9 blends beautiful aesthetic attributes and advanced imaging technology. The S9 is a 6.1 , easy-to-use camera in a slim, stylish body. The camera is equipped with a 3x -Nikkor ED glass lens to ensure sharp, creative freedom and a 2.5 inch to compose and share .

For ease of use, the COOLPIX S9 makes it seamless for consumers to access ’s In-camera Image Innovations through a One-Touch Portrait Button, located on the top of the camera.

The COOLPIX S9 offers a Stop-Motion feature for creating fun, stop-motion animated video shorts. To use the feature, the consumer simply needs to pose an object that they want to animate, take a , re-position the object and again. Opaque versions of previous shots are shown on the camera’s LCD to assist users when positioning and repositioning their object. Once shooting is completed, the S9 automatically creates a Quicktime™ video of the object’s movement in-camera.

The COOLPIX S10 Offers Adventurers and Enthusiasts in a Mighty 10x Camera

The new COOLPIX S10 features an incredible 10x optical -Nikkor glass lens, Vibration Reduction (VR), 6.0 effective , a 2.5″ LCD and an innovative, compact swivel design allowing the long- camera to fit into a shirt pocket. The powerful 10x, optical combined with ’s VR and innovative body design gives digital unprecedented freedom and creativity with the ability to take from a wide range of angles such as overhead, from the hip and even self portraits.

With the advantage of Vibration Reduction (VR) capability, the COOLPIX S10 allows users to overcome camera shake to take sharper, more stable in a range of shooting situations. The S10 includes a High-Sensitivity option up to an impressive ISO 800.

Furthermore, the COOLPIX S10 adds new entertainment to with ’s Pictmotion function that lets users combine , movies, music and visual styles for automatically produced audiovisual shows, in-camera. It’s easy for everyone to gather and watch Pictmotion shows together because the LCD of the COOLPIX S10 has an impressively wide viewing angle of 170 degrees.

The New COOLPIX S7c Takes Great and E-mails Them!
The new COOLPIX S7c combines high-quality imaging performance and style with impressive new sharing technology to make the S7c the most technologically advanced compact that has ever released.

The S7c is a 7.1 effective camera with a 3x -Nikkor ED glass lens with a One-Touch Portrait Button that acts as a shortcut to three In-Camera Image Innovations. The COOLPIX S7c also offers Vibration Reduction (VR), Pictmotion and a High-Sensitivity mode up to a 1600 ISO and the new Stop-Motion feature.

The S7c incorporates Wireless transfer, which enables a to send from the camera’s to a computer or printer wirelessly. The COOLPIX S7c is also compatible with ’s all-new COOLPIX CONNECT service that lets users take and then e-mail them to friends across the world in mere seconds.

and T-Mobile™ have partnered to give customers the amazing ability to email directly from the new COOLPIX S7c.The first time you connect your COOLPIX S7c in one of the 7,000 T-Mobile HotSpot locations, your one year of complimentary T-Mobile Camera Wi-Fi service (for ) will be automatically activated*. Simply turn on your COOLPIX S7c, choose Wi-Fi mode to automatically connect your camera to the T-Mobile Hotspot or open access network, and you can email directly from your COOLPIX S7c. You are connected right out of the box!

The new COOLPIX camera line-up will be available nationwide September 2006. For more information about this and other COOLPIX cameras, please visit www..com.

* One year of T-Mobile HotSpot service begins from the first time you automatically connect in a T-Mobile HotSpot location. Does not include access at Wi-Fi roaming locations. This offer expires on September 30, 2007.

T-Mobile and HotSpot and design are federally registered trademarks and the magenta color is a trademark of Deutsche Telekom AG. © 2006 T-Mobile USA, Inc.

About
, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 Nikon Announces Seven New COOLPIX Cameras With Consumer’s Digital Photography Needs in Mind

’s New COOLPIX Put Performance and Style in Your Life

Announces Seven New COOLPIX Cameras With Consumer’s Digital Needs in Mind

’s New COOLPIX Put Performance and Style in Your Life

MELVILLE, N.Y., Feb. 21 — Looking for a premier with your needs in mind? Whether you’re a first time consumer, looking to update your old , a person who enjoys sharing your or an experienced looking for a compact , ’s 2006 COOLPIX line has a camera and feature set that is right for you. Today, announced the addition of seven new COOLPIX cameras adding to its Life, Style and Performance Series. Developed with the consumer in mind, has combined exceptional features with world-renowned quality design and style at attractive prices.

“Consumers requested small, sharp, powerful and easy-to-use that can capture and share moments and ,” says Bill Giordano, General Manager of Consumer Product Marketing for Inc. “From entry-level to advanced technologies our designers and engineers have done an outstanding job of adopting design styles and intuitive technology that directly address what the consumer asks for — a camera that looks great and performs just as
well.”

Unique to COOLPIX , and now for the first time available throughout the line-up, is ’s Exclusive Feature System, which gives users the power to automatically improve recorded in-camera. This combination of in-camera features provides a quick, easy and seamless answer to underexposed due to excessive backlight or insufficient ,
blurry or out-of-focus shots and red eyes. The system includes:

– In-Camera Red-Eye Fix(TM): automatically detects and corrects , a common condition that occurs in . You may never see again.
– Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
– D-Lighting: selects and creates a copy of with excessive backlight or insufficient illumination, adding light and detail where necessary.
– Blur Warning: alerts the user that a shot has resulted in a blurry allowing for it to be retaken before leaving the scene.
– Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

In addition, every new COOLPIX camera features TV Quality Move Mode** function (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of selection and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all
functions throughout the menu.

Made Easy with ’s COOLPIX L-Series

If you are looking for an easy to use, compact that takes great right out of the box, the COOLPIX L Series is a perfect fit. The COOLPIX L2, L3 and L4 feature high-quality components, including a 3x optical -Nikkor lens, a big, bright, 2.0-inch LCD and a streamlined design (less than 1″ thick) which contributes to the camera’s style and operation.

Adding to the cameras’ portability, each camera is AA-size and SD card compatible. With generous effective values of 6.0 for the COOLPIX L2, 5.1 for the and 4.0 for the COOLPIX L4, users have the ability to produce clear, crisp . A choice of 15 Scene Modes - including four with Scene Assist - Best Shot Selector (BSS), Single and Continuous AF, Choice of and Noise reduction help users create with optimal results.

The L2 and L3 will be available in late February 2006 with MSRP’s of, $199.95 for the L3 and $249.95 for the L2. The L4 will be available in March 2006 with an MSRP of $149.95

Brilliance Made Beautiful with ’s COOLPIX S Series

The stylish COOLPIX S5 and S6 combine high-quality imaging performance with impressive digital sharing technology. The sleek, modern wave design of the S Series cameras, along with 6.0 effective and a 3x optical -Nikkor ED Glass lens, make them ideal for the user who wants a camera with added style. Sharing digital is easy with the new Pictmotion(TM) function, which allows users to select their favorite , choose one of five royalty-free, pre-installed music files, or their own choice of music***, and automatically produce slide shows with pace and transition selected to match the music and style. Slide shows can be played back with ease on the S5’s 2.5-inch LCD of the S6’s 3.0-inch LCD, each of which is viewable for a wide 170-degree angle.

The incorporation of a Rotary Multi Selector allows for easy scrolling through the newly designed menu system and breezing through playback at up to 10 frames per second. Also included in the new S Series is a standalone One-Touch Portrait button conveniently located on the top of each camera, giving users instant access to the In-Camera Fix and Face Priority AF options.

To ensure quality in various shooting environments, users have the option of 16 scene modes, 17 for S5 with Underwater mode****, including four modes with Scene Assist.

The COOLPIX S6 features an additional advantage of built-in WiFi capability, allowing for wireless transfer of to a computer and wireless printing***** with any PictBridge enabled printer.

The COOLPIX S5 and S6 will be available nationwide in March 2006. The S5 has an MSRP of $349.95 and the S6 $449.95.

Passion Made Powerful with ’s COOLPIX P-Series

The COOLPIX P3 and P4 combine 8.1 effective with a range of advanced in-camera technologies. Designed for the who enjoys customization and the ability to control their , the P Series cameras feature an innovative Vibration Reduction (VR) capability. Originally developed for SLR , VR capability is available in two modes (Normal and Active) in order to compensate for camera movement. VR Normal compensates for minor movements, most often associated with handheld shooting, while VR Active compensates for more pronounced movements, such as the vibration of a moving vehicle.

The P3 and P4 give users the flexibility of a full array of settings. Covering a broader area of the frame, the new 11 wide-area AF achieves better results in more diverse compositions - leaving free to concentrate on the shot while the camera automatically achieves superior, sharp focus. In addition, there are 16 shooting modes, including nine advanced scene modes that allow to produce better suited to their own personal tastes - through the use of three effects that vary brightness, color intensity, noise reduction and more. To help capture the action as it happens, both cameras feature continuous shooting at up to 1.8 frames per second, which is
complimented by a five shot buffer that allows users to shoot in a continuous burst, with the camera recording the last five taken.

The COOLPIX P3 comes with built in Wi-Fi capability that allows for wireless transfer of to a computer and wireless printing***** with any PictBridge enabled printer.

The COOLPIX P3 and P4 will be available in March 2006 with a MSRP of $449.95 and $399.95, respectively.

* Face-recognition capability may be limited in some shooting
conditions.
** COOLPIX L4 does not record sound in the Movie Mode.
*** Via PictureProject for Windows only.
**** Requires new FJ-CP-1 - Field Jacket - Price TBD
***** Requires optionally available Wireless Printer Adapter PD-10.

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21 Sep 08 Nikon COOLPIX Makes Memories Easy and Affordable

User Friendly Cameras with High-Quality Components

MELVILLE, NY (February 21, 2006) - The COOLPIX family of is pleased to announce the addition of three new cameras in its L, or Life, series. The COOLPIX L2, L3 and L4 combine high-quality design and construction with easy to use features available at affordable prices. All three cameras boast a sharp 3x optical -Nikkor lens, a big, bright 2.0-inch LCD and lightweight, compact body style (slimmest in it’s class with AA-type ) while offering high of 6.0 effective for the COOLPIX L2, 5.1 effective for the and 4.0 effective for the COOLPIX L4.

“The COOLPIX L-series cameras are ideal for entry-level to intermediate users who are looking for easy to use, beautifully designed cameras” says Bill Giordano, General Manager of Consumer Product Marketing for , Inc. “Each of these cameras feature ’s Exclusive Feature System, which helps users improve their in-camera. With these attractive price points and easy operability, anyone can take better right out of the box.”

has developed the L Series with the snapshot consumer in mind and created well-featured cameras that can easily turn those into lasting . Unique to COOLPIX , and now for the first time available throughout the line-up, is ’s Exclusive Feature System, which gives users the power to automatically improve recorded in-camera. This combination of in-camera features provides a quick, easy and seamless answer to dark , blurry or out-of-focus shots and red eyes. The system includes:

- In-Camera Red-Eye Fix™: automatically detects and corrects , a common condition that occurs in . You may never see again.
- Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
- D-Lighting: selects and creates a copy of with excessive backlight or insufficient illumination, adding light and detail where necessary.
- Blur Warning: alerts the user that a shot has resulted in a blurry allowing for it to be retaken before leaving the scene.
- Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

Additionally, the L Series cameras include handy features such as, TV Quality Movie Mode** function (recording movies at up to 30fps with sound on the L2 and L3), Single and Continuous AF, Choice of and Noise Reduction to ensure better color reproduction in darker lighting conditions.

The COOLPIX L2, L3 and L4 all have a streamlined, easy to carry design that features a smooth, stylish finish and a curved grip that contributes to both design elegance and shooting stability. Adding to the cameras’ convenient portability, all of L-series models are AA-size and SD card compatible, with 32 MB of internal for the L2 and L3 and 16MB for the L4. If the user is unsure of which camera setting to use, the on-camera Help button can be pressed to display simple explanations for functions in the main menu. Each camera is packaged with a complimentary copy of ’s PictureProject™ Software.

The big, bright, easy-to-view 2.0-inch LCD features new icons, function selection and color scheme and a choice of 15 Scene Modes - including four with Scene Assist, which displays useful framing guides in the monitor helping the user to compose the shot with optimal results - providing users with the ability to achieve crisp, clear in a variety of situations such as Beach/Snow, Fireworks, Museum, Party/Indoor and more.

The COOLPIX L2 and L3 will be available in late February 2006 with MSRP’s of $199.95 for the L3 and $249.95 for the L2. The COOLPIX L4 will be available in March 2006 with an MSRP of $149.95. For more information about the L-series cameras and other COOLPIX cameras, please visit www..com.

*Face-recognition capability may be limited in some shooting conditions.
** COOLPIX L4 does not record sound in the Movie Mode.

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21 Sep 08 Canon Digital Camera: Express, Shoot and Share

Author: Nicholas Tan

is well known across the country as an and information systems. Their many products include copiers, , , camcorders, semiconductors among others, and of course .

The latest high end is the S2 IS. This is a 5.0 mega that features a 12x optical and a 4x digital . This baby is furnished with Optical (that is what the IS in S2 IS stands for) that eliminates camera shakes for people who have or for taking . The UD lens found in this provide amazing throughout the whole area.

As with many nowadays, this certain can record moving . Now with another first, the S2 allows you to record moving , and there no use for missing a incorporated with that moving . With the Movie Snap feature, just snap away when you see that , and it will be saved in your along with the recorded video.

This is also equipped with the that is designed to increase processing speed and . It instantly says that with the , your has faster start-up time, playback and while giving your the absolute brilliance.

The S2 also support USB 2.0 Hi-speed standard, so you will always have the easiest time transferring your files to and from your computer. With the USB 2.0, you can take advantage of your super hi-speed .

This is also supplied with a 1.8 inch LCD power saving and fold out screen that’s 115,000 . S2 shoots at 30 frames per second; this shooting rate can be reduced when taking in night display, to give you the brightness that you need when taking .

On the other hand, the latest point and shoot is the SD500 and the .

The SD500 is the first 7.1 mega that gives amazing and absolutely to die for details. It has a 3x optical that enables close up shooting with a 37-111mm equivalent with a camera. This is one of the new perpetual curve design for a that fits the hands perfectly.

Sporting a very slim design, you would marvel at its 2.0 inch LCD that gives easier frame and play back use.

This baby is also equipped with the same found in that gives you amazing features. Also USB 2.0 compatible and works with the same high-speed .

Even better than most out there, this can shoot moving to up to 60 frames per second- perfect for moving objects (especially in sports) and a 30 frames per second for shooting still . Furnished with scene modes like portrait (blurs the background and focuses on your subject), foliage (perfect for foliage, greenery or blossoms), beach (sunny shots without the dark faces), underwater (reduced background scatter. Tip: you can always buy waterproof case for shooting underwater ), fireworks, night snapshot, kids and pets, indoor, snow and digital macro (larger than life ).

This even enables you to customize and correct as you shoot. With modes like lightening skin tones, positive , darker skin tones and others, you can never go wrong with using a .

These are just some of the many features of the SD500. There are more to the SD500 that has yet to be discussed. Check ’s website at www.usa..com for a full profile of the SD500 and to other latest releases and products.

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21 Sep 08 Choosing Your First Digital Camera

Author: Kirsten Whittaker

are no longer a luxury these days, with high and sophisticated features coming within a very appealing price range. And thanks to many comprehensive reviews, it’s easy to pick the most sought after features and qualities and still stay within a budget.

Most people turn to digital because they like the ease of printing and sharing the on the web. Business owners choose the for their product catalogues or brochures, students employ for their projects and with in most recent cell phones, even a child can take a snap and publish it instantly on the web. And thanks to the newest lens and zooming qualities, you don’t have to be a seasoned pro to shoot close-to-professional with modern .

You can hardly find a today with lower than 2 - two million color dots per . This is a decent quality for most uses, including printing the for the home or school use. The higher the rate, the bigger you can print without sacrificing the quality. However, if you are not a professional or a who deals with upscale all the time, you don’t really need a that produces more than 8- camera - and these rarely become available for less than $1000. Plus, if you seek to print large detailed , make sure you have a high-quality printer that can reproduces all the tiny details that make a difference.

When you pick a , you should also pay attention to the number. have two different kinds of . Digital enlarges all pixels digitally, while optical enlarges the image with the lens magnification. Since you can always enlarge the image later, on the computer using the Photoshop or other , you would be better to concentrate on higher optical rate. The average optical for midlevel is 2 to 4x.

There are a few other options to consider: whether a uses a rechargeable ( and consume a lot of energy); whether the has a standard (you may need to buy a few more cards in future), and if the menus are easy to understand. If you travel a lot, you may want a that is lightweight and compact.

Even if you decide to pick the least expensive to serve your basic needs, you will still enjoy all the benefits of digital : no rolls to buy, no wasted to dispose of and best of all, no waiting time to get them printed. New models of are constantly launched, and the older ones are becoming less expensive day by day. Know your priorities, check the most recent reviews, and there should be a to perfectly suit your needs.

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21 Sep 08 Canon Ixus Digital Camera: the Right Equipment for an Excellent Shot

Author: wa Wanjiru

is a hobby or a business matter to many people. For these people having the right equipment can mean taking an excellent quality shot. The most important item that is needed therefore is a good . You can choose or you could try a Ixus .

The Ixus is comprised of many different models within the Ixus range itself. With the different Ixus you have a choice between the and the compact . While these are both similar in many ways there are differences that you will need to consider before you buy a Ixus .

As with all of the Ixus range the stylish exteriors of the camera combine with current technology to provide you with a superior performance camera product. The newest Ixus is known as the Ixus 800IS. The IS on this camera stands for .

The helps reduce any camera shake that might occur when you are holding the camera for shots that are taken in low to poor lighting conditions. For this reason you can use the Ixus to take in places and conditions which you would not normally have thought about.

As with the various types of Ixus there are many new features to be found with the Ixus 800IS. From these features you can expect to see that this has a 4x optical ability, and also a 6 count to provide you with an excellent that is clear and sharp in the details.

The recordable media needed for the Ixus 800IS are Internal and . The ISO rating range that is found on this camera goes between 80 – 800. To help you take great the Ixus has also has a well devised menu system that will help you in navigating around the various items which can be found on your camera.

As with many different types of the Ixus has a number of exposure modes that you can get through and select what you need. Among the various exposure modes you will find subject-biased preset functions such as sports mode or portrait mode, and manual functions such as aperture priority and shutter priority.

Since the Ixus has a number of such interesting features, and since the body of the camera is designed to be pleasing to the eye and is also lightweight, you’ll find that you’re carrying around your camera more often than you otherwise might have.

What this means is that you now have more of an opportunity to take that with your Ixus wherever you are.

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21 Sep 08 Helpful Guidelines For Choosing Your Next Digital Camera

Author: Vince Nitti

are available in many shapes and sizes, represent various specifications, and offer an impressive array of features in many price ranges. This is why their popularity is soaring all over the world, with many people already using one for their own . They have become an integral part of many geographic and corporate cultures.

have become more than simply replacements for 35-mm cameras, however. They can be used for taking videos as well as still by upgrading the camera’s card to increase capacity, allowing them to replace the old VHS recorder as well.

While enjoying significant popularity on their own, have also become integrated within a large number of other hand-held tools, such as PDAs and cell phones. Technology now allows these devices to incorporate a within them, making the use of both devices much more functional and convenient.

Many brands of are available today with a wide range of features. All the big camera names of the past, , , , etc., offer everything from 35-mm to digital products. Even companies better known for the computer products, such as , , and HP, are now offering in their product lines.

Considerations

differ from by having a small , sometimes including a . This screen is similar to a TV screen, allowing the user to better see the before snapping it. Some have screens large enough to include much more of the subject and background than has ever been possible before.

Instead of , these devices have slots to hold a card or “stick.” The amount of available within any device can be measured along a range of to gigabytes, depending on how much you’re willing to spend. Getting a camera with more means spending more money, but the extra capacity can be worth it.

Another feature to consider before purchasing is the type of used. While some units feature disposable , the more expensive cameras use rechargeable for longer energy life. Disposable typically wear out quickly, while a charger is generally bundled with those cameras using rechargeable .

Another consideration when considering which model to purchase is how the are downloaded. Most have a USB port to allow easy connectivity to a computer, but some require removal of the card and using a reader to download into a computer.

Features

Those considering purchasing their first should at least know the basic features of an individual camera before spending a lot of money. While snapping a is basically the same in all cameras, there are many other features that will influence your decision. The number of used when taking a should be among the top concerns. represent the number of pixels, or dots, that make up the . The more pixels used in a , the greater the clarity will be. Cameras that utilize a greater number of pixels are capable of producing better over a larger image, but these require much more space for .

Another important feature to consider in a is the feature. The terms to be familiar with are optical , which utilizes a moving lens and brings the image forward to make it appear closer, and digital , which is used to crop and stretch the image. Most have two- capability.

The last feature this article will discuss is the durability of the camera’s case. Many buyers don’t consider this as important, but camera cases made mostly of plastic are relatively fragile. Some camera cases are made from a combination of metal alloy and plastic that is more durable and can sustain more jarring without allowing internal damage, although neither option can guarantee your camera’s safety. It’s better to spend a little more for a case that will better protect your investment.

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21 Sep 08 Why Should you Switch Over to a Digital Camera?

Author: Roberto Sedycias

We have entered the age of . The advantages of the traditional camera over the have disappeared, and the former are increasingly becoming a part of our normal lives.

A produces digital - these are so easy to load on a computer and they can be emailed across the world to your friends or relatives in a matter of minutes. It is easy to check digital and delete them if you wish. If you find that a you have taken is useless, you can delete it easily instead of wasting , which you cannot reuse. A can go bad over time; so keeping a handy for use whenever necessary is a fine option.

One can characterize by the . Digital are made up of color dots called pixels. The pixels are expressed by height and width, for example 320 x 480. These numbers are then multiplied, providing the total amount of pixels. Large number of pixels provides more detailed , but this resource is available mostly on the more expensive cameras. Two , which means 2 million pixels, is at the low end, and may result in defects when the is enlarged. On the other hand, seven represent a robust and can handle enlargement well.

One other point to consider is zooming. The Optical feature adjusts the light which enters the camera, and this makes the scene to appear closer. The digital feature adjusts the after being digitized, to produce a closer appearance. Both can produce the desired result, but optical is preferable.

also come with internal , but this is usually too small. So you have to look at the kind of add on that the camera allows. The additional usually comes in the shape of a thumbnail sized chip, and you can carry these around conveniently if needed.

The is another area you have to consider. Some use standard sized , while others use less common, proprietary sizes. Some hold a charge better; some systems are rechargeable, while some cameras just hog power.

Then there is the preview screen - which is an LCD () screen, which shows you what the camera would see at any given point if you wish to take a . In this system, the screen is active whenever you are preparing to take a , but this will also consume the while you are doing it.

But you also have that come with an optical that does not consume power. This is helpful when you are waiting for the right moment to shoot, or when you require the preview screen to compose a at a difficult angle. You can also preview the saved on the screen and delete the ones you don`t want to keep, and thus clear space.

With the ever changing and advancements in the technology these cameras also keep getting better and better. The basic features are common for all types of , only the add on features keep varying with the price and the manufacturers choices. Usually they allow you to take automatically, i.e. you can take your own , adjust the that you have taken may also adjust the settings according to the color choice, brightness, etc. You may also create your own video album!!

Thus it is apparent that the rules over the . There can`t be any competition between the two because without doubt dominate the scene. They have effectively changed the way the world takes and possessing a is a dream for many budding .

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