21 Sep 08 NIKON UNVEILS NEW D40 - THE SMALLEST AND EASIEST-TO-USE NIKON DIGITAL SLR EVER [DETAILED PRESS RELEASE]
* D40 Inherits Incredible Picture Quality from Nikon’s Photographic Expertise, Making it Easy for Everyone to Take Breathtaking Pictures
* Features an All-New, Visually Intuitive Interface, In-Camera Editing and Built-In Help Features for Just $599.95** With a 3X Zoom-Nikkor Lens
MELVILLE, NY, NOVEMBER 16, 2006 - Nikon, (www.nikondigital.com) the world leader in high quality digital imaging, precision optics and photo imaging technology, today unveiled its new D40, the latest addition to its comprehensive line of digital SLR cameras. Designed to bring the picture performance, excitement and experience of Nikon’s digital SLR cameras to more customers than ever before, the D40 is an ultra-compact, lightweight 6.1-effective megapixel D-SLR that offers simplified new features, exceptional speed and a redesigned, visually-intuitive menu system that brings consumers a whole new level of simplicity in a digital SLR. The D40 also incorporates handling and performance advantages that eliminate the frustrations often associated with compact digital cameras, making it ideal for anyone who wants to capture spectacular digital pictures without complication.
“Digital SLR cameras have gained substantial interest among consumers looking for higher-quality pictures and faster handling response,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon Inc. “But perceived complexity and bulkiness of some models has discouraged some customers. With the D40, Nikon addresses these challenges with incredible ease of use, compactness and a remarkable range of features and technologies. Consumers can enjoy the satisfaction of Nikon digital SLR quality by simply pressing the shutter button and getting beautiful pictures with vibrant colors, stunning sharpness and outstanding detail. With the D40, even first-time digital SLR camera users will be thrilled with their results.”
Outstanding Image Quality
The D40 features a high-resolution 6.1-effective megapixel Nikon DX Format CCD image sensor and a highly advanced Nikon Image Processing Engine. Combined, these features produce exceptional image detail with vivid, true-to-life colors.
The D40 combines sophisticated exposure automation with options for complete user control to help make it the ideal camera for anyone ready to explore their creative potential with photography. Using Nikon’s exclusive 3D Color Matrix Metering II, the D40 assures accurate exposure control, even in difficult lighting conditions. Its frame-wide 420-pixel sensor instantly and automatically assesses and compares each scene’s brightness, contrast and color with a built-in database of information from over 30,000 real-world lighting scenarios, before setting the accurate exposure. For those who want more control over their shots, alternative metering options, such as spot metering, center-weighted metering and exposure compensation, are also available.
Precise, Quick Response
One of the hallmarks of Nikon’s digital SLR cameras is how fast they operate, not only when capturing images, but also when recording them to the camera’s SD memory card. The D40 proudly carries this tradition forward; the camera powers up and is ready to shoot in only 0.18 seconds.
With minimal shutter lag time and the ability to shoot 2.5 frames per second, up to 100 consecutive shots (in JPEG Normal mode), the D40 is ready to capture priceless expressions or special moments perfectly. Images are instantly processed and rapidly recorded to the SD memory card. Bright, clear preview images are also displayed in an instant on the D40’s 2.5-inch color LCD monitor.
The D40’s three-area auto-focus system also adds to the camera’s overall speed, delivering fast and precise focus under varying shooting conditions. Incorporating Nikon’s advanced Multi-CAM 530 AF Sensor Module, the three-area AF system, with central cross-type sensor operation, adds effective new focusing options and ensures greater ability to capture that perfect shot.
Designed for Life as it Happens
The D40 brings the fun, excitement and superior image quality of Nikon digital SLR photography to everyone. Its compact size and ideal ergonomics make it the digital SLR solution for pictures anytime, anywhere. Its bright and sharp viewfinder, with 0.8x magnification, ensures precise composition.
After shooting, share your new images with family and friends, or check sharpness, exposure and focus on the D40’s large 2.5-inch, 230,000-dot high-resolution color LCD monitor, which provides the ability to enlarge your shot up to 19 times. The operating menus have been carefully designed with color schemes and large fonts for quick, easy navigation through the camera’s options. Also, the newly introduced assist images help you select the appropriate settings for many camera features by showing illustrative end-result images typical of that setting.
The D40’s innovative information display can be shown in Classic format or with the new Graphic and Wallpaper formats for Digital Vari-Program modes and Program Auto, Shutter-priority Auto, Aperture-priority Auto and Manual (P/S/A/M) exposure modes.
The camera boasts refined ergonomics and design, born from Nikon’s extensive experience designing successful high performance SLR cameras for more than 50 years. The D40’s size, layout and operation of all controls are designed for maximum ease-of-use. The result is an incredibly compact, light SLR camera that is comfortable to handle and can go anywhere, anytime.
Creativity at Your Finger Tips
For anyone just beginning to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the D40’s Digital Vari-Program mode dial. The camera has eight preconfigured program modes that optimize the camera’s performance for specific shooting conditions, allowing photographers to take great pictures in challenging conditions that might otherwise be confusing or time-consuming. In Portrait mode, for example, the camera automatically optimizes the color, hue, and saturation levels to capture the most flattering skin tones, softens the focus of the background images to emphasize the face and applies a milder form of in-camera sharpening. The D40 includes a new Flash Off mode that shuts off the camera’s flash and boosts its ISO, so users can easily take pictures in places where flash photography is not allowed, inappropriate, or when they prefer the look of natural light. Users can also select from other Digital-Vari Program modes including Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait. As users gain experience with the camera, the D40 offers advanced controls that offer greater creative control over the look and feel of their pictures.
D40 photographers will enjoy the camera’s Image Optimize menu options that closely tailor results to the scene at hand, the intended use of an image or to the photographer’s custom preference. Sharpness, tone (contrast), color, saturation and hue optimization are controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White.
The D40 also features an image Retouch menu, with exclusive in-camera editing functions that promise to keep D40 shooters engaged when they’re not busy shooting. Options within the Retouch menu include:
- D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the picture.
- In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by flash.
- Trim: Images can be trimmed to produce smaller cropped versions of any file on the SD card for greater creative freedom and greater efficiency.
- Image Overlay: Merges a pair of selected RAW files to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar images.
- Monochrome settings: Convert any color image in the camera into a pleasing monochromatic picture, either in black-and-white, sepia or cyanotype.
- Filter Effects: Emulate and apply the effects of a skylight or a warming filter to any image stored on the SD card. A Color Balance menu within filter effects can also be used to make subtle shifts in color.
- Small Picture: Create a smaller version of any image in the camera for easy sharing and faster download.
Total Package: The Nikon Advantage
One of the key advantages Nikon digital SLR cameras offer is access to Nikon’s extensive system of lenses, Speedlights and accessories. The D40 is compatible with all Nikon AF-S and AF-I Nikkor lenses*, and comes packaged with a new 3X zoom 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens that incorporates cutting-edge Nikon optical technologies, such as ED glass and aspherical lens elements. This lens offers users a popular 3x zoom range, which conveniently covers picture angles that meet the needs of everything from tight portraits to wide-angle landscapes.
The D40 is also compatible with Nikon’s range of i-TTL technology enabled Speedlights including the SB-800, SB-600 and the recently introduced SB-400. A perfect companion for the D40, the SB-400 is an ultra-compact, lightweight Speedlight which is ideal for photographing subjects at extended distances or illuminating subjects with a softer, more natural appearing lighting effect with its bounce flash capability. With a guide number of over 98 feet the SB-400 provides all of the power and coverage that a D40 customer may demand for shooting group shots and reducing harsh shadows. All of the SB-400’s settings can be controlled automatically by the camera’s metering system or manually from the camera’s built-in menus. Keeping with the D40s remarkable ease-of-use, using the SB 400 Speedlight is as simple as sliding it on, turning it on and shooting.
The D40 comes with Nikon’s PictureProject software that makes transferring, organizing and sharing images fun and easy. The camera also includes a 30-day trial version for Capture NX software (optional), Nikon’s award-winning software that dramatically simplifies photo editing for JPEG, TIFF and Nikon RAW (NEF) format images. Designed specifically for photographers, Capture NX software provides a unique and easy-to-understand interface with tools that photographers need, but without the level of complexity and clutter of other image editing applications. Its patented new U Point™ technology simplifies picture editing by enabling photographers to enhance specific areas of a picture selectively, without the use of masks, selections, or layers. Capture NX also helps Nikon users realize the full potential of Nikon’s RAW (NEF) file, with robust processing capabilities for the highest quality results from NEF files.
The D40 camera and the new 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens will be packaged together and made available beginning December 2006 for an estimated selling price of $599.95**. For more information, please visit www.nikonusa.com.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.
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21 Sep 08 NIKON’S NEW D80™ DIGITAL SLR CAMERA BRINGS ADVANCED PERFORMANCE AND UNMATCHED CREATIVE CONTROL TO PHOTO ENTHUSIASTS
* 10.2 Megapixel D80 Offers Outstanding Performance, Ease Of Use, Versatile Personal Control and Exciting In-Camera Editing Tools
* All New 7.5x 18-135mm f/3.5-5.6G AF-S IF-ED DX Nikkor Lens Included with the D80 Outfit Creates a Compelling Option for Photo Enthusiasts
MELVILLE, NY, AUGUST 9, 2006 - Building on the extraordinary success of the D70 and D70s, Nikon® (www.nikondigital.com) today introduced the new D80™ digital SLR camera - an impressively featured, high performance camera that incorporates Nikon’s latest digital and photographic technologies, and offers advanced features as well as automated operation to satisfy any photographer with the passion to create beautiful photographs and preserve special moments. With a new 10.2 effective megapixel DX Format CCD image sensor and an exclusive high-resolution color processing engine inherited from Nikon’s latest professional digital SLR cameras, the D80 can render images with incredible resolution, sharp detail and vibrant color that is unmatched in this class of cameras. And it can shoot these images fast - at speeds of up to 3 frames per second, for up to 100 consecutive shots (in JPEG Normal mode), ensuring that the camera’s always ready for the next fleeting moment.
The D80 works with the efficiency and grace of a fine-tuned instrument, powering up in only 0.18 seconds and capturing a picture with an imperceptible shutter lag time of just 80 milliseconds (0.08 seconds). A new 11-area auto-focus system detects focus with superb precision and can even track a moving subject across the frame, shifting focus instantly and automatically to any of the 11 auto-focus points that detect the subject. The D80’s large, bright 0.94x viewfinder affords a remarkable view not found in many digital SLRs, making critical composition easier and more pleasing. The camera’s rechargeable battery can last up to 2700 shots on a single charge, while also providing a real-time Fuel Gauge of the percentage of charge remaining in the battery at all times. And like all Nikon digital SLR cameras, the D80 feels solid and substantial while being both compact and comfortable. But more experienced photo enthusiasts will admire the D80 most for its bevy of creative controls and features that make photography with the camera so much more enjoyable and rewarding. Its new Optimize image menu, for instance, offers complete control over the look and feel of your pictures, allowing you to boost saturation and create pictures with vivid color, or shoot black-and-white pictures with a choice of four filtration effects, or even create your own custom look that expresses personal style and creativity. Other creative tools include an all-new image Retouch menu for in-camera image editing, built-in i-TTL flash control with the ability to control up to two remote groups of Speedlights, as well as over 32 Custom settings to customize several attributes of the camera’s performance.
“The Nikon D70 and D70s cameras proved to be extraordinarily successful due to the excellent value they offered to passionate photo enthusiasts when each was introduced. They offered an ideal balance of features, performance, innovation and price, making them appealing to a very broad range of photographers. With the introduction of the D80, Nikon is significantly raising the bar for a camera in this class,” said Edward Fasano, general manager for Marketing, SLR System Products at Nikon Inc. “By bringing high-end features and technologies inherited from our professional line of cameras to the passionate photo enthusiast, while making the camera simpler and more enjoyable to use, we believe the D80 will represent the ’sweet spot’ for anyone looking for a new level of digital SLR camera performance and value. Paired with the new 7.5x 18-135mm f/3.5-5.6G AF-S IF-ED DX Zoom-Nikkor lens, the D80’s performance and versatility becomes even more compelling for consumers,” he added.
Unrivaled Image Quality
At the heart of any digital camera lies its image processing engine - a sophisticated processor that determines, among other things, the overall color rendering and image quality of pictures taken with the camera. One of the key advances developed for the D80 is Nikon’s own high-resolution image processing engine that inherits best-of-breed technologies from Nikon’s latest professional digital SLR cameras, including color independent analog pre-conditioning and high-precision 12-bit digital image processing algorithms, which combine to produce natural-looking images that benefit from faithful color and tone reproduction. A new dedicated high-performance processing chip greatly accelerates performance on all levels, while also achieving lower power consumption, assuring more pictures per battery charge.
The D80 also benefits from Nikon’s exclusive 3D Color Matrix Metering II, to ensure accurate exposures, even in the most challenging lighting conditions. Evaluating, rather than merely measuring or averaging the true content of each scene, input from the system’s frame-wide 420-pixel sensor is automatically referenced against an onboard database of over 30,000 scenes from actual photography to calculate final exposure value. Variable Center-Weighted metering and Spot metering centered on the active focus area are also available, as are exposure compensation and auto exposure bracketing. Sophisticated exposure automation combined with options for complete user control help to make the D80 an ideal high-performance digital SLR for passionate photography enthusiasts.
Speed to Burn
One of the hallmarks of Nikon’s digital SLR cameras is how fast they operate, not only when capturing images, but also when processing them. The D80 proudly carries this tradition forward. Not only is the camera powered up and ready to shoot in only 0.18 seconds, it also reacts at blazing speeds when the shutter button is pressed. With a minimal shutter lag time of just 80 milliseconds (0.08 seconds), and the ability to shoot 3 frames per second up to 100 consecutive shots (in JPEG Normal mode), the camera is ready to shoot whenever that priceless expression or special moment presents itself. Images shot are processed instantly and recorded rapidly to the inserted SD memory card. Preview images are also displayed near instantly.
The D80’s new 11-area auto-focus system also fulfills its role in the overall speed of the camera, delivering fast and precise focus under varying shooting conditions. Adopting a refined version of Nikon’s advanced Multi-CAM 1000 AF Sensor Module, this new 11-area AF system with center area wide-frame operation adds effective new focusing options that will instill greater confidence in getting the desired shot. An all-new Auto-Area AF mode measures all eleven focus areas and automatically determines which of them are on the primary subject.
Creativity Comes Standard
The Nikon D80 is designed to inspire creativity at every level. For this reason, the camera includes a wide assortment of features and tools to empower all kinds of users, ranging from the novice to the seasoned pro, to pursue their creative vision, instantly and right from within the camera.
D80 photographers will enjoy the camera’s built-in Multiple Exposure mode for unique composite image effects, or the Optimize menu options that closely tailor results to the scene at hand or the intended use of an image or to a custom preference of the photographer. Optimization of sharpening, tone (contrast), color, saturation and hue is controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White. The black-and-white mode can be customized using red, green, yellow and orange filter effects as well as image sharpening and tone compensation.
The D80 also features an all-new image Retouch menu, with exclusive in-camera editing functions that will certainly keep D80 users engaged when they’re not busy shooting. Options within the Retouch menu include:
* D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the picture
* In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by flash.
* Trim: Images can be trimmed within the camera to produce smaller files with reduced display sizes for easy sharing or greater efficiency for specific end purposes.
* Image Overlay: Merges a pair of selected RAW files taken with the D80 to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar images
* Monochrome settings: Monochrome settings can be applied to any color image in the camera, to convert it to a pleasing monochromatic picture, either in black-and-white, sepia or cyanotype
* Filter Effects: Can be used to emulate and apply the effects of a Skylight filter or a Warming filter to any image stored on the inserted SD card. A Customized Color menu within filter effects can also be used to make subtle shifts in color to any image in the camera.
For anyone just beginning to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the Digital Vari-Program mode dial on the camera. The D80 has seven preconfigured program modes to optimize the camera for specific shooting conditions and greatly increase the chances of taking a great photograph. In “Portrait” Mode, for example, the camera automatically optimizes the color, hue, and saturation levels to capture the most flattering skin tones, softens the focus of the background images to emphasize the face and applies a milder form of in-camera sharpening. Users can choose from Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait.
The D80 also offers creative ways to share pictures, with its built-in Pictmotion slideshow feature, which includes style selections that control transitions and background music. Shows can be enjoyed on the 2.5-inch LCD, or complete with audio on a television when connected via the supplied AV cable.
Creature Comfort
The D80 features refined ergonomics and design, borne from Nikon’s extensive experience designing successful SLR cameras for over 50 years. As a result, the camera is incredibly comfortable to use and handle, and incorporates several new features that enhance its usability. The D80 features a large and bright viewfinder with large 0.94x magnification to ensure the clearest view possible for precise composition. Included is a built-in diopter adjustment control knob also makes it easier to fine-tune the view to match eyesight. The viewfinder’s integrated grid display can also be turned on to assist with composition.
A large new 2.5-inch 230,000-dot high-resolution LCD provides an ultra-wide 170-degree viewing angle from all directions. Navigating the spacious preview of your images is easy with a new dedicated Zoom button, magnifying images on screen up to 25 times their original size. A new RGB histogram display aids in evaluating exposures with greater precision. Other playback options include single frame, 4 or 9-image thumbnail display, an improved histogram display and highlight point display. A new menu interface featuring refinements to the carefully chosen color scheme and increased font size makes navigation easier on the eye, easier to understand and easier to use. Menus can be customized to display only selected items using the new “My Menu” set.
The D80 is slimmer and more compact than its predecessors, and remains true to Nikon’s commitment to intuitive operation. The size, layout and operation of all buttons and controls are designed for maximum ease of use.
System Strength
With the D80, users also have complete and seamless compatibility with Nikon’s extensive Total Digital Imaging System, and the camera is designed to take advantage of many of the technologies built into Nikon accessories. The D80’s powerful built-in Speedlight is compatible with Nikon’s Creative Lighting System, and can wirelessly control up to two groups of Speedlights in full TTL mode, taking the guesswork out of multiple flash photography. Compatible Speedlights within the Creative Lighting System include the SB-800, SB-600 and Nikon’s Wireless Close-up Speedlight Systems, featuring the SB-R200.
The D80 also offers unprecedented compatibility with Nikon’s extensive selection of AF Nikkor lenses as well as new DX Nikkor lenses, which are designed exclusively for use with Nikon DX format digital SLR cameras. Nikkor lenses, famous for optical superiority, add to the D80’s ability to deliver outstanding images.
The D80 will also have an optional MB-D80 battery pack available, extending the shooting capability in an ergonomic design that adds shooting stability. Able to run on either one or two EN-EL3e rechargeable batteries or six AA-size batteries, the pack also features an additional command dial and alternative buttons for shutter release and AE-Lock/AF-Lock that make vertical shooting more comfortable.
The D80 is also fully compatible with Capture NX software (available for purchase separately), Nikon’s highly versatile and elegantly simple new photo editing solution designed to help photographers tap the full potential of NEF (RAW) images. Featuring an innovative user interface that provides easier access to powerful and visually intuitive enhancement tools, Capture NX’s powerful photo image processing and editing tools can also be applied to JPEG and TIFF files to satisfy a broader range of photofinishing needs and applications.
The D80 will be available beginning September 2006 for an estimated selling price of $999.95** for body only and $1299.95** for body and lens outfit, including the new 18-135mm f/3.5-5.6G AF-S IF-ED DX Nikkor Lens. For more information, please visit www.nikonusa.com.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.
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21 Sep 08 Nikon Adds New 18-200MM Lens to its Nikkor Line of Lenses
New Lens Offers Enhanced VR Vibration Reduction System in a Compact and Lightweight 11.1x High Power Zoom Lens for Nikon Digital SLRs
MELVILLE, NY, NOVEMBER 1, 2005 – Nikon Inc. (www.nikonusa.com) today introduced the new 18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens, a compact, lightweight 11.1x zoom lens that is ideal for high performance everyday photography and incorporates advanced features such as Nikon’s Extra Low Dispersion (ED) glass, Silent Wave Motor technology (SWM) and Enhanced Vibration Reduction (VR II), in a DX-Nikkor design engineered exclusively for use with Nikon DX format digital SLR cameras. With a remarkable 18-200mm focal length range (picture angle equivalent to a 27-300mm lens in 35mm format), the lens conveniently covers everything from wide landscapes to tight portraits and action photography. Advanced Nikon engineering has lent the lens a compact lightweight design that offers excellent handling characteristics and superb optical quality.
“Nikon’s range of DX Nikkor lenses, designed specifically for Nikon digital SLR cameras, has grown substantially since the introduction of the category, and the new 18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens is an excellent addition offering Nikon digital SLR photographers an advanced all-purpose lens with superb optical performance and Enhanced Vibration Reduction capabilities,†said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “Nikkor lenses are famous for their breathtaking sharpness, optimal contrast and consistent color rendition across its range of lenses with varying focal lengths. Now with the 18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor, Nikon photographers will be able to take advantage of remarkable versatility in one lens with assurance of the outstanding Nikkor image performance that has made Nikkor lenses renowned worldwide.â€
Beyond the lens’ incredible optical versatility is the benefit of Enhanced VR II Vibration Reduction an innovation that makes it possible to take substantially sharper handheld pictures at slower shutter speeds than would otherwise be possible. This provides the distinct advantage of being able to shoot more effectively in a much broader variety of challenging conditions. With the new Nikon VR II advantage, users can take pictures at shutter speeds as many as 4 stops slower* than they ordinarily could shoot without the image degrading blur associated with camera shake at slow shutter speeds. Nikon’s VR technology further enhances picture taking potential with a choice of two modes to match most shooting conditions. VR Normal Mode primarily compensates for camera shake, and includes automatic panning detection, as well as automatic tripod detection. VR Active Mode effectively compensates for vibration in situations where it is more pronounced and more frequent, such as when shooting from a moving vehicle.
To further ensure outstanding optical performance, the 18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor features two Extra-Low Dispersion (ED) glass elements and three complex aspherical lens elements that provide for higher resolution, high-contrast images while minimizing chromatic aberration, astigmatism and other forms of distortion. The lens also features Nikon’s compact Silent Wave Motor technology (SWM), which combines fast and precise autofocusing with super-quiet operation, as well as Internal Focusing (IF) construction that allows the lens to focus without changing its external size, improving balance and handling chrematistics.
All of Nikon’s DX Nikkor lenses are engineered exclusively for use with Nikon DX format digital SLR cameras, making the lens smaller and lighter while providing exceptional center-to-edge-to-corner image quality and overall optical performance. With the addition of the 18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens, Nikon photographers can choose from over 50 Nikkor lenses, ranging from the amazing 10.5mm f/2.8G ED AF DX Fisheye to the astounding 600mm f/4D ED-IF AF-S II super Telephoto.
The 18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens will be available beginning in December 2005 for an estimated selling price of $699.95**. For more information about Nikon and the Nikkor brand of optics, please visit www.nikonusa.com.
18-200mm f/3.5-5.6G IF-ED AF-S DX VR Zoom-Nikkor Major Features
• Offers the broad 18-200mm focal range (11.1x zoom) for use in a variety of situations (equivalent to a 27-300 mm lens in 35mm format)
• VR II Vibration Reduction system offers the practical equivalent of using a shutter speed 4 stops faster
• Two ED glass and three complex aspherical lens elements minimize chromatic aberration, astigmatism and other forms of distortion, while ensuring high resolution and contrast
• Incorporates a compact SWM (Silent Wave Motor) for quiet focusing
􀂃 Delivers high-level optical performance that is specially designed for use with the Nikon digital SLRs
• Employs a seven-blade rounded diaphragm opening that achieves a natural blur for out-of-focus elements
• Enables focusing from as close as 50cm (20 in.) from the subject through its entire focal range
• M/A mode for rapid switching between autofocus and manual focus operation
• Internal Focusing (IF) design simplifies the use of circular polarizing filters
• Nikon Super Integrated Coating (SIC) offers superb color reproduction while minimizing ghosting and flare
• Flower-shaped Lens Hood HB-35 (included) greatly reduces stray light, enhancing image quality
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21 Sep 08 Nikon Expands Nikkor Lens Line With Two New DX Lenses for D50 Digital SLR Camera
- New AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED Lens Offers Versatile Zoom Range in a Lightweight, Ultra-Compact Package
- New AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED Lens Brings Powerful Telephoto Capabilities in a Highly Compact Design
MELVILLE, NY, APRIL 20, 2005 - Nikon Inc. (www.nikondigital.com) today unveiled two new DX format Nikkor lenses to accompany its growing line of digital SLR cameras, including the new D50™. The AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED and AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED lenses deliver legendary Nikkor optical performance within ultra-compact, lightweight and affordable designs, to provide superb picture quality for Nikon digital SLR photographers. These two new lenses join a growing line-up of DX Nikkor lenses that are designed and optimized for Nikon’s Digital SLR cameras.
“Memorable pictures rely on several factors that certainly begin with an expertly engineered camera equipped with a superior lens. Nikon SLR cameras and Nikkor interchangeable lenses work in perfect concert to make remarkable photography possible for anyone. Nikkor lenses are famous for their ability to record breathtaking sharpness, balanced with optimal contrast, accurate and consistent color, all to significantly improve overall image quality,” said Edward Fasano, General Manager of Marketing at Nikon Inc. “Nikon’s new AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED and AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED lenses incorporate the same quality and exclusive optical technologies that have made Nikkor lenses world renowned among professional photographers.”
AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED
Pre-packaged as an ideal companion lens for the new D50 digital SLR camera, the new AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED is a versatile zoom lens created for a broad range of consumers ranging from occasional weekend snap-shooters to the avid photo enthusiast. It is an ultra-compact, lightweight standard zoom lens with a 3x zoom range that is ideal for everyday photography. With a popular 18-55mm focal length range, the lens can be conveniently used to photograph everything from wide angle landscapes to portraits and is well suited for use at parties, on vacation, and other occasions.
AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED
The new AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED brings far-away subjects to the photographer without the burden of carrying a large telephoto lens. Zooming in on those elusive action shots at soccer or baseball games will fill the frame with images that would be otherwise impossible to capture. Its impressive zoom range of 55-200mm allows users the versatility to capture everything from razor-sharp candid portraits to sports, nature and even wildlife pictures. Despite its long zoom range, the AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED is remarkably compact and lightweight, and proves to be a formidable companion to the instant responsiveness and the impressive speed of the new D50 digital SLR camera.
To ensure outstanding optical performance, both new lenses also feature Nikon’s exclusive Extra-Low Dispersion (ED) glass to minimize chromatic aberrations, and Silent Wave Motor technology (SWM) for fast, quiet auto-focusing. All of Nikon’s DX Nikkor lenses are optimized for the DX format sensors found in all Nikon digital SLR cameras, making the lens smaller, lighter and with exceptional center-to-edge-to-corner image quality and performance. With the addition of the AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED and AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED lenses, Nikon photographers can choose from 50 Nikkor lenses, ranging from the amazing 10.5mm f/2.8G ED AF DX Fisheye to the astounding 600mm f/4D
ED-IF AF-S II super Telephoto.
Both AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED and AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED lenses will be available in June 2005 for an estimated selling price of $179.95 and $249.95*, respectively. For more information about Nikon and the Nikkor brand of optics, please visit www.nikondigital.com.
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21 Sep 08 Nikon Adds New AF-S NR 18-70mm f/3.5-4.5G IF-ED Lens To Growing Line of Optics Dedicated To Nikon Digital SLR Cameras
MELVILLE, NY, JANUARY 28, 2005 - Marking another significant advancement in lens design, Nikon® (www.nikondigitalusa.com), the world leader in photography, today introduced the versatile new AF-S DX Nikkor™ 18-70mm f/3.5-4.5G IF-ED lens, further expanding Nikon’s successful line of DX Nikkor digital-dedicated lenses. Developed to be compatible with all Nikon D-series digital SLR Cameras, the AF-S DX 18-70mm f/3.5-4.5G IF-ED lens will be included as the standard zoom lens in the recently announced Nikon D70 digital SLR camera Outfit.
The AF-S DX 18-70mm f/3.5-4.5G IF-ED covers a very popular focal length range (equivalent to 27-105mm in 35mm format), and offers a selection of Nikon’s highly regarded technologies such as Silent Wave motor (AF-S) for super fast and quiet autofocus operation, Extra-Low Dispersion glass (ED) for minimized chromatic aberrations, and Internal Focusing (IF) for convenient and balanced handling. In addition, the AF-S DX 18-70mm f/3.5-4.5G IF-ED also incorporates hallmark Nikon features that customers have come to expect from Nikkor lenses, such as distance information guide window, a reliable metal lens mount for years of durability, and a M/A mode for seamless switching between autofocus and manual modes.
“With the introduction of the remarkable new D70 digital SLR camera, the AF-S DX 18-70mm f/3.5-4.5G IF-ED lens fulfills the need among Nikon digital SLR customers for a versatile, compact new lens that offers a popular zoom range and advanced features,” said Richard LoPinto, vice president for SLR camera systems, Nikon, Inc. “Less than 13 months ago, Nikon announced its first DX Nikkor lens, and today with the introduction of the AF-S DX 18-70mm
f/3.5-4.5G IF-ED, Nikon has expanded this line to include four lenses, offering Nikon photographers the broadest range of digital-dedicated lenses in the market, all with exceptional performance, quality and value,” he added.
Designed exclusively for use with DX Format SLR cameras, DX Nikkor lenses deliver a versatile range of angle-of-view, higher performance, and outstanding center-to-edge-to-corner image quality, while realizing smaller and lighter designs. All DX Nikkor lenses have a picture angle comparable to that of 35mm format lenses with a 1.5x factor. Since the introduction of the DX Nikkor lenses, the series has grown to include four lenses. These include:
* AF-S DX Zoom-Nikkor 18-70mm f/3.5-4.5 IF-ED: 76 degrees - 22 degrees
50′ angle-of-view
* AF-S DX Zoom-Nikkor 17-55mm f/2.8G IF-ED: 79 degrees - 28 degrees 50′
angle-of-view
* AF-S DX Zoom-Nikkor 12-24mm f/4G IF-ED: 99 degrees - 61 degrees
angle-of-view
* AF DX Fisheye-Nikkor 10.5mm f/2.8G ED lens: 180 degrees angle-of-view
When used with a Nikon digital SLR camera and Nikon Capture(TM) software, images shot with the AF DX Fisheye-Nikkor 10.5mm lens can be transformed into ultra-wide angle rectilinear images with a choice of 100 degrees and 130 degrees horizontal angles of view.
The AF-S DX 18-70mm f/3.5-4.5G IF-ED will be packaged with the newly announced D70 digital SLR camera. The D70 Outfit (including lens) will be available for a suggested retail price of $1999, and an anticipated street price of $1299. Sold separately, the lens will have a suggested retail price of $590. The lens will be available in Spring 2004.
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21 Sep 08 Nikon Introduces New SB-800 Speedlight With i-TTL Technology
Designed For D2H Professional Digital SLR, SB-800 Offers Full Wireless Remote Control for Multiple Speedlights; New Level of Color Accuracy
MELVILLE, NY, JULY 22, 2003 - Nikon (www.nikonusa.com), the world leader in photography, today introduced the SB-800™ speedlight, the foundation for a new Nikon Creative Lighting System. The SB-800 features powerful new i-TTL™ flash control system for automatic balanced fill-flash and advanced wireless lighting capabilities that delivers outstanding results creative new possibilities. The SB-800’s i-TTL Balanced Fill-Flash control utilizes Nikon’s new Advanced Data Communication system to introduce improved monitor-pre-flash and wireless operation.
Designed for professional photographers and photo enthusiasts, the SB-800 offers groundbreaking new features when used with Nikon’s new D2H professional digital SLR camera. These features include advanced wireless control for multiple SB-800 speedlights that are controlled by a master speedlight, new Auto FP high-speed sync, new Flash Value (FV) lock, flash color information communication for improved color accuracy and a new Wide-Area AF Assist Illuminator that is tailored to the D2H’s new 11-area Multi-Cam 2000 AF sensor module. Combined with other Nikon digital SLR cameras, the SB-800 offers performance comparable to the highly successful Nikon SB-80DX speedlight.
“While developing the new D2H professional digital SLR camera, Nikon recognized the opportunity to create a new speedlight system that could harness the revolutionary technology incorporated in the camera and respond to professional photographers’ needs. The result is the SB-800 speedlight, Nikon’s most advanced lighting system, featuring revolutionary new i-TTL advanced wireless control capabilities,” said Richard LoPinto, vice president for SLR camera systems at Nikon, Inc. “The SB-800 will find creative uses in studios, remote locations and any number of picture-taking situations where photographers need to carry a compact, versatile and powerful light system that works automatically and maintains tremendous creative control,” he added.
SB-800: Advanced Wireless Lighting Control for Easier Creative Lighting
The SB-800 speedlight system features new wireless technology that enables photographers to fully control up to four groups of SB-800 speedlights wirelessly. This set of four includes one Master Controller and three remote groups - each of which can contain any number of SB-800 speedlights for total lighting control. A majority of features for speedlights within each group can be individually controlled from the Master Controller. These settings are made and confirmed on the Master Controller’s large dot-matrix LCD screen. All speedlights within this wireless arrangement can operate in i-TTL mode for completely automatic flash exposures - which are calculated via a new monitor pre-flash function that measures light from each source and combines them with overall camera exposure readings - producing an accurate, well exposed photograph with balanced lighting. Each group within the wireless arrangement can also be programmed to different flash modes such as i-TTL AA, or Manual mode, or any combination of these modes.
One of the most appealing features of Nikon’s i-TTL wireless system is the ability to adjust flash compensation settings on the fly for each group of speedlights, from the Master Controller. This makes controlling light output from speedlights placed in hard to reach locations simple and effortless. The SB-800 makes multiple flash photography as easy as using a single speedlight mounted on a camera, without the hassles of cables or stands.
In addition to wireless flash capabilities, the SB-800 offers significant new features designed for high-speed photography and exceptional overall accuracy. Highlights of these new features include:
- Auto White Balance Adjustment using Flash Color Temperature Information: The SB-800 achieves a high level of color accuracy when used with the D2H digital SLR camera. With changes in the duration of light emitted by a speedlight, there are slight variations of color temperature. Using the D2H in Auto White Balance mode, the SB-800 communicates these slight variations in color data back to D2H and the camera’s auto white balance system implements the fine adjustment needed for overall excellent white balance.
- FV-Lock: FV-Lock (Flash Value Lock) is comparable to the way an AE-Lock functions in a camera. Once the camera measures a correct flash value, the SB-800 locks this value until the photographer resets it - helping to maintain the flash value for correct exposure of the subject.
- Auto FP High-Speed Sync Flash: The SB-800’s Auto FP function can automatically fire the speedlight in i-TTL mode at shutter speeds up to 1/8,000 second, offering excellent opportunities to use flash in bright light with fast aperture lenses.
- Modeling Flash: A modeling flash feature in the SB-800 fires a stroboscopic burst of light for approximately one second, allowing photographers to visually confirm lighting and shadow effects before shooting.
- Quick Battery Recycle Pack: Included with the SB-800 Speedlight is the SD-800 Quick Battery Recycle pack that cuts recycling time in the SB-800 to as short as 2.7 seconds for full power manual flash.
- Additional features: Additional features in the SB-800 include zoom coverage, bounce and rotating flash head, large LCD read-out panel, accessory filters for special color effects and emulation of fluorescent and incandescent lighting, robust locking flash shoe, and autofocus assist light.
Seamless Functionality Within Nikon’s Total Imaging System
The SB-800 offers 3D Multi-Sensor Balanced Fill-Flash function with Nikon’s F5, F100, N80 and N75 35mm film SLR cameras and offers Matrix Balanced Fill-Flash with the N65 35mm film SLR camera. The SB-800 also provides D-TTL performance with Nikon digital SLR cameras including the D1x, D1H, D1, and D100. With the new D2H digital SLR camera, the speedlight offers advanced i-TTL control. The D2H is also fully compatible with all DX-series Nikon speedlights, including the SB-80DX, SB-50DX and SB-28DX. The SB-800 speedlight will be available at Nikon authorized dealer locations in the fourth quarter of 2003.
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