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21 Sep 08 NIKON UNVEILS NEW D40 - THE SMALLEST AND EASIEST-TO-USE NIKON DIGITAL SLR EVER [DETAILED PRESS RELEASE]

* D40 Inherits Incredible Quality from ’s Photographic Expertise, Making it Easy for Everyone to Take Breathtaking
* Features an All-New, Visually Intuitive Interface, In-Camera Editing and Built-In Help Features for Just $599.95** With a 3X -Nikkor Lens
MELVILLE, NY, NOVEMBER 16, 2006 - , (www..com) the world leader in high quality digital imaging, precision and imaging technology, today unveiled its new D40, the latest addition to its comprehensive line of cameras. Designed to bring the performance, excitement and experience of ’s cameras to more customers than ever before, the D40 is an ultra-compact, lightweight 6.1-effective D-SLR that offers simplified new features, exceptional speed and a redesigned, visually-intuitive menu system that brings consumers a whole new level of simplicity in a . The D40 also incorporates handling and performance advantages that eliminate the frustrations often associated with compact , making it ideal for anyone who wants to capture spectacular digital without complication.

“ cameras have gained substantial interest among consumers looking for higher-quality and faster handling response,” said Edward Fasano, general manager for marketing, SLR System Products at Inc. “But perceived complexity and bulkiness of some models has discouraged some customers. With the D40, addresses these challenges with incredible ease of use, compactness and a remarkable range of features and technologies. Consumers can enjoy the satisfaction of quality by simply pressing the shutter button and getting beautiful with vibrant colors, stunning and outstanding detail. With the D40, even first-time camera users will be thrilled with their results.”

Outstanding
The D40 features a high- 6.1-effective DX Format and a highly advanced Image Processing Engine. Combined, these features produce exceptional image detail with vivid, true-to-life colors.

The D40 combines sophisticated exposure automation with options for complete user control to help make it the ideal camera for anyone ready to explore their creative potential with . Using ’s exclusive Metering II, the D40 assures accurate , even in difficult lighting conditions. Its frame-wide 420- sensor instantly and automatically assesses and compares each scene’s brightness, contrast and color with a built-in database of information from over 30,000 real-world lighting scenarios, before setting the accurate exposure. For those who want more control over their shots, alternative metering options, such as spot metering, center-weighted metering and exposure compensation, are also available.

Precise, Quick Response
One of the hallmarks of ’s cameras is how fast they operate, not only when capturing , but also when recording them to the camera’s SD card. The D40 proudly carries this tradition forward; the camera powers up and is ready to shoot in only 0.18 seconds.

With minimal shutter lag time and the ability to shoot 2.5 frames per second, up to 100 (in JPEG Normal mode), the D40 is ready to capture priceless expressions or special moments perfectly. are instantly processed and rapidly recorded to the SD card. Bright, clear preview are also displayed in an instant on the D40’s 2.5-inch color LCD monitor.

The D40’s three-area auto-focus system also adds to the camera’s overall speed, delivering fast and precise focus under varying shooting conditions. Incorporating ’s advanced Multi-CAM 530 AF Sensor Module, the three-area AF system, with central cross-type sensor operation, adds effective new focusing options and ensures greater ability to capture that .

Designed for Life as it Happens
The D40 brings the fun, excitement and superior of to everyone. Its compact size and ideal ergonomics make it the solution for anytime, anywhere. Its bright and sharp , with 0.8x magnification, ensures precise composition.

After shooting, share your new with family and friends, or check , exposure and focus on the D40’s large 2.5-inch, 230,000-dot high- color LCD monitor, which provides the ability to enlarge your shot up to 19 times. The operating menus have been carefully designed with color schemes and large fonts for quick, easy navigation through the camera’s options. Also, the newly introduced assist help you select the appropriate settings for many camera features by showing illustrative end-result typical of that setting.

The D40’s innovative information display can be shown in Classic format or with the new Graphic and Wallpaper formats for Digital Vari-Program modes and Program Auto, Shutter-priority Auto, Aperture-priority Auto and Manual (P/S/A/M) exposure modes.

The camera boasts refined ergonomics and design, born from ’s extensive experience designing successful high performance for more than 50 years. The D40’s size, layout and operation of all controls are designed for maximum ease-of-use. The result is an incredibly compact, light that is comfortable to handle and can go anywhere, anytime.

Creativity at Your Finger Tips
For anyone just beginning to enjoy the added performance and versatility of , creative shooting is as simple as rotating the D40’s Digital Vari-Program mode dial. The camera has eight preconfigured program modes that optimize the camera’s performance for specific shooting conditions, allowing to take great in challenging conditions that might otherwise be confusing or time-consuming. In Portrait mode, for example, the camera automatically optimizes the color, hue, and levels to capture the most flattering skin tones, softens the focus of the background to emphasize the face and applies a milder form of in-camera sharpening. The D40 includes a new Off mode that shuts off the camera’s and boosts its ISO, so users can easily take in places where is not allowed, inappropriate, or when they prefer the look of natural light. Users can also select from other Digital-Vari Program modes including Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait. As users gain experience with the camera, the D40 offers advanced controls that offer greater creative control over the look and feel of their .

D40 will enjoy the camera’s Image Optimize menu options that closely tailor results to the scene at hand, the intended use of an image or to the ’s custom preference. , tone (contrast), color, and hue optimization are controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White.

The D40 also features an image Retouch menu, with exclusive in-camera editing functions that promise to keep D40 shooters engaged when they’re not busy shooting. Options within the Retouch menu include:

- D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the .
- In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by .
- Trim: can be trimmed to produce smaller cropped versions of any file on the for greater creative freedom and greater efficiency.
- Image Overlay: Merges a pair of selected RAW files to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar .
- Monochrome settings: Convert any color image in the camera into a pleasing monochromatic , either in black-and-white, sepia or cyanotype.
- Filter Effects: Emulate and apply the effects of a skylight or a warming filter to any image stored on the . A Color Balance menu within filter effects can also be used to make subtle shifts in color.
- Small : Create a smaller version of any image in the camera for easy sharing and faster download.

Total Package: The Advantage
One of the key advantages cameras offer is access to ’s extensive system of , Speedlights and accessories. The D40 is compatible with all AF-S and AF-I Nikkor *, and comes packaged with a new 3X 18-55mm f/3.5-5.6G ED II AF-S DX -Nikkor lens that incorporates cutting-edge optical technologies, such as ED glass and aspherical lens elements. This lens offers users a popular 3x range, which conveniently covers angles that meet the needs of everything from tight portraits to wide-angle landscapes.

The D40 is also compatible with ’s range of i-TTL technology enabled Speedlights including the SB-800, SB-600 and the recently introduced SB-400. A perfect companion for the D40, the SB-400 is an ultra-compact, lightweight Speedlight which is ideal for photographing subjects at extended distances or illuminating subjects with a softer, more natural appearing lighting effect with its bounce capability. With a guide number of over 98 feet the SB-400 provides all of the power and coverage that a D40 customer may demand for shooting group shots and reducing harsh shadows. All of the SB-400’s settings can be controlled automatically by the camera’s metering system or manually from the camera’s built-in menus. Keeping with the D40s remarkable ease-of-use, using the SB 400 Speedlight is as simple as sliding it on, turning it on and shooting.

The D40 comes with ’s PictureProject software that makes transferring, organizing and sharing fun and easy. The camera also includes a 30-day trial version for Capture NX software (optional), ’s award-winning software that dramatically simplifies editing for JPEG, TIFF and RAW (NEF) format . Designed specifically for , Capture NX software provides a unique and easy-to-understand interface with tools that need, but without the level of complexity and clutter of other applications. Its patented new U Point™ technology simplifies editing by enabling to enhance specific areas of a selectively, without the use of masks, selections, or layers. Capture NX also helps users realize the full potential of ’s RAW (NEF) file, with robust processing for the highest quality results from NEF files.

The D40 camera and the new 18-55mm f/3.5-5.6G ED II AF-S DX -Nikkor lens will be packaged together and made available beginning December 2006 for an estimated selling price of $599.95**. For more information, please visit www..com.

About

, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 NIKON’S NEW D80™ DIGITAL SLR CAMERA BRINGS ADVANCED PERFORMANCE AND UNMATCHED CREATIVE CONTROL TO PHOTO ENTHUSIASTS

* 10.2 D80 Offers Outstanding Performance, Ease Of Use, Versatile Personal Control and Exciting In-Camera Editing Tools
* All New 7.5x 18-135mm f/3.5-5.6G AF-S IF-ED DX Nikkor Lens Included with the D80 Outfit Creates a Compelling Option for Enthusiasts

MELVILLE, NY, AUGUST 9, 2006 - Building on the extraordinary success of the D70 and D70s, ® (www..com) today introduced the new D80™ camera - an impressively featured, high performance camera that incorporates ’s latest digital and photographic technologies, and offers advanced features as well as automated operation to satisfy any with the passion to create beautiful and preserve special moments. With a new 10.2 effective DX Format and an exclusive high- color processing engine inherited from ’s latest professional cameras, the D80 can render with incredible , sharp detail and vibrant color that is unmatched in this class of cameras. And it can shoot these fast - at speeds of up to 3 frames per second, for up to 100 (in JPEG Normal mode), ensuring that the camera’s always ready for the next fleeting moment.

The D80 works with the efficiency and grace of a fine-tuned instrument, powering up in only 0.18 seconds and capturing a with an imperceptible shutter lag time of just 80 milliseconds (0.08 seconds). A new 11-area auto-focus system detects focus with superb precision and can even track a moving subject across the frame, shifting focus instantly and automatically to any of the 11 auto-focus points that detect the subject. The D80’s large, bright 0.94x affords a remarkable view not found in many , making critical composition easier and more pleasing. The camera’s rechargeable can last up to 2700 shots on a single charge, while also providing a real-time Fuel Gauge of the percentage of charge remaining in the at all times. And like all cameras, the D80 feels solid and substantial while being both compact and comfortable. But more experienced enthusiasts will admire the D80 most for its bevy of creative controls and features that make with the camera so much more enjoyable and rewarding. Its new Optimize image menu, for instance, offers complete control over the look and feel of your , allowing you to boost and create with vivid color, or shoot black-and-white with a choice of four filtration effects, or even create your own custom look that expresses personal style and creativity. Other creative tools include an all-new image Retouch menu for in-camera , built-in i-TTL control with the ability to control up to two remote groups of Speedlights, as well as over 32 Custom settings to customize several attributes of the camera’s performance.

“The D70 and D70s cameras proved to be extraordinarily successful due to the excellent value they offered to passionate enthusiasts when each was introduced. They offered an ideal balance of features, performance, innovation and price, making them appealing to a very broad range of . With the introduction of the D80, is significantly raising the bar for a camera in this class,” said Edward Fasano, general manager for Marketing, SLR System Products at Inc. “By bringing high-end features and technologies inherited from our professional line of cameras to the passionate enthusiast, while making the camera simpler and more enjoyable to use, we believe the D80 will represent the ’sweet spot’ for anyone looking for a new level of camera performance and value. Paired with the new 7.5x 18-135mm f/3.5-5.6G AF-S IF-ED DX -Nikkor lens, the D80’s performance and versatility becomes even more compelling for consumers,” he added.

Unrivaled
At the heart of any lies its image processing engine - a sophisticated processor that determines, among other things, the overall color rendering and of taken with the camera. One of the key advances developed for the D80 is ’s own high- image processing engine that inherits best-of-breed technologies from ’s latest professional cameras, including color independent analog pre-conditioning and high-precision 12-bit processing algorithms, which combine to produce natural-looking that benefit from faithful color and tone reproduction. A new dedicated high-performance processing chip greatly accelerates performance on all levels, while also achieving lower power consumption, assuring more per charge.
The D80 also benefits from ’s exclusive Metering II, to ensure accurate exposures, even in the most challenging lighting conditions. Evaluating, rather than merely measuring or averaging the true content of each scene, input from the system’s frame-wide 420- sensor is automatically referenced against an onboard database of over 30,000 scenes from actual to calculate final exposure value. Variable Center-Weighted metering and Spot metering centered on the active focus area are also available, as are exposure compensation and auto exposure bracketing. Sophisticated exposure automation combined with options for complete user control help to make the D80 an ideal high-performance for passionate enthusiasts.

Speed to Burn
One of the hallmarks of ’s cameras is how fast they operate, not only when capturing , but also when processing them. The D80 proudly carries this tradition forward. Not only is the camera powered up and ready to shoot in only 0.18 seconds, it also reacts at blazing speeds when the shutter button is pressed. With a minimal shutter lag time of just 80 milliseconds (0.08 seconds), and the ability to shoot 3 frames per second up to 100 (in JPEG Normal mode), the camera is ready to shoot whenever that priceless expression or special moment presents itself. shot are processed instantly and recorded rapidly to the inserted SD card. Preview are also displayed near instantly.
The D80’s new 11-area auto-focus system also fulfills its role in the overall speed of the camera, delivering fast and precise focus under varying shooting conditions. Adopting a refined version of ’s advanced Multi-CAM 1000 AF Sensor Module, this new 11-area AF system with center area wide-frame operation adds effective new focusing options that will instill greater confidence in getting the desired shot. An all-new Auto-Area AF mode measures all eleven focus areas and automatically determines which of them are on the primary subject.

Creativity Comes Standard
The D80 is designed to inspire creativity at every level. For this reason, the camera includes a wide assortment of features and tools to empower all kinds of users, ranging from the novice to the seasoned pro, to pursue their creative vision, instantly and right from within the camera.
D80 will enjoy the camera’s built-in Multiple Exposure mode for unique composite image effects, or the Optimize menu options that closely tailor results to the scene at hand or the intended use of an image or to a custom preference of the . Optimization of sharpening, tone (contrast), color, and hue is controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White. The black-and-white mode can be customized using red, green, yellow and orange filter effects as well as image sharpening and tone compensation.

The D80 also features an all-new image Retouch menu, with exclusive in-camera editing functions that will certainly keep D80 users engaged when they’re not busy shooting. Options within the Retouch menu include:

* D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the
* In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by .
* Trim: can be trimmed within the camera to produce smaller files with reduced display sizes for easy sharing or greater efficiency for specific end purposes.
* Image Overlay: Merges a pair of selected RAW files taken with the D80 to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar
* Monochrome settings: Monochrome settings can be applied to any color image in the camera, to convert it to a pleasing monochromatic , either in black-and-white, sepia or cyanotype
* Filter Effects: Can be used to emulate and apply the effects of a Skylight filter or a Warming filter to any image stored on the inserted . A Customized Color menu within filter effects can also be used to make subtle shifts in color to any image in the camera.

For anyone just beginning to enjoy the added performance and versatility of , creative shooting is as simple as rotating the Digital Vari-Program mode dial on the camera. The D80 has seven preconfigured program modes to optimize the camera for specific shooting conditions and greatly increase the chances of taking a great . In “Portrait” Mode, for example, the camera automatically optimizes the color, hue, and levels to capture the most flattering skin tones, softens the focus of the background to emphasize the face and applies a milder form of in-camera sharpening. Users can choose from Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait.

The D80 also offers creative ways to share , with its built-in Pictmotion slideshow feature, which includes style selections that control transitions and background music. Shows can be enjoyed on the 2.5-inch LCD, or complete with audio on a television when connected via the supplied AV cable.

Creature Comfort
The D80 features refined ergonomics and design, borne from ’s extensive experience designing successful for over 50 years. As a result, the camera is incredibly comfortable to use and handle, and incorporates several new features that enhance its usability. The D80 features a large and bright with large 0.94x magnification to ensure the clearest view possible for precise composition. Included is a built-in diopter adjustment control knob also makes it easier to fine-tune the view to match eyesight. The ’s integrated grid display can also be turned on to assist with composition.
A large new 2.5-inch 230,000-dot high- LCD provides an ultra-wide 170-degree viewing angle from all directions. Navigating the spacious preview of your is easy with a new dedicated button, magnifying on screen up to 25 times their original size. A new RGB histogram display aids in evaluating exposures with greater precision. Other playback options include single frame, 4 or 9-image thumbnail display, an improved histogram display and highlight point display. A new menu interface featuring refinements to the carefully chosen color scheme and increased font size makes navigation easier on the eye, easier to understand and easier to use. Menus can be customized to display only selected items using the new “My Menu” set.

The D80 is slimmer and more compact than its predecessors, and remains true to ’s commitment to intuitive operation. The size, layout and operation of all buttons and controls are designed for maximum ease of use.

System Strength
With the D80, users also have complete and seamless compatibility with ’s extensive Total Digital Imaging System, and the camera is designed to take advantage of many of the technologies built into accessories. The D80’s powerful built-in Speedlight is compatible with ’s Creative Lighting System, and can wirelessly control up to two groups of Speedlights in full TTL mode, taking the guesswork out of multiple . Compatible Speedlights within the Creative Lighting System include the SB-800, SB-600 and ’s Wireless Close-up Speedlight Systems, featuring the SB-R200.
The D80 also offers unprecedented compatibility with ’s extensive selection of AF Nikkor as well as new DX Nikkor , which are designed exclusively for use with DX format cameras. Nikkor , famous for optical superiority, add to the D80’s ability to deliver outstanding .

The D80 will also have an optional MB-D80 pack available, extending the shooting capability in an ergonomic design that adds shooting stability. Able to run on either one or two EN-EL3e rechargeable or six AA-size , the pack also features an additional command dial and alternative buttons for shutter release and AE-Lock/AF-Lock that make vertical shooting more comfortable.

The D80 is also fully compatible with Capture NX software (available for purchase separately), ’s highly versatile and elegantly simple new editing solution designed to help tap the full potential of NEF (RAW) . Featuring an innovative user interface that provides easier access to powerful and visually intuitive enhancement tools, Capture NX’s powerful image processing and editing tools can also be applied to JPEG and TIFF files to satisfy a broader range of photofinishing needs and applications.

The D80 will be available beginning September 2006 for an estimated selling price of $999.95** for body only and $1299.95** for body and lens outfit, including the new 18-135mm f/3.5-5.6G AF-S IF-ED DX Nikkor Lens. For more information, please visit www..com.

About
, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 NIKON® INTRODUCES THE 70-300MM F/4.5-5.6G ED-IF AF-S VR ZOOM-NIKKOR LENS

Offers Enhanced VR (VRII) Vibration Reduction System in a Compact, 4.3x Lens for DX Format Digital and

MELVILLE, NY, AUGUST 9, 2006 - Inc. (www..com) today introduced the new 70-300mm f/4.5-5.6G ED-IF AF-S VR -Nikkor lens, a 4.3x lens that is ideal for telephoto shooting opportunities. It incorporates many of ’s most advanced attributes such as Extra Low Dispersion (ED) glass, Silent Wave Motor technology (SWM) and Enhanced Vibration Reduction (VR II), in a design engineered for use with both DX format digital and . With a high-powered 70-300mm range, the lens is ideal for sports, action, wildlife, travel and portrait , among other telephoto applications. When used on a DX format , this lens approximates the angle performance of a 105-450mm lens on a .

“’s range of Nikkor with Vibration Reduction technology has grown substantially and the new 70-300mm f/4.5-5.6G ED-IF AF-S VR -Nikkor lens is another excellent addition, offering both digital and SLR an advanced high-powered lens in a surprisingly compact, lightweight design,” said Edward Fasano, general manager for Marketing, Products, at Inc. “High quality requires a challenging blend of art, science and, of course, photographic experience. With the new 70-300mm AF-S VR -Nikkor, engineers have again met that challenge, producing a lens whose delivers clarity and contrast typically found only in costing substantially more,” he added.

Beyond the lens’ incredible optical versatility is the benefit of Enhanced VR II Vibration Reduction - an innovation that makes it possible to take substantially sharper handheld at slower than would otherwise be possible. This provides the distinct advantage of being able to shoot more effectively in a much broader variety of challenging conditions. With the new VR II advantage, users can take at as many as 4 stops slower* than they ordinarily could shoot without the image degrading blur associated with camera shake at slow . ’s advanced VR technology further enhances taking potential with a choice of two modes to match most shooting conditions. VR Normal Mode primarily compensates for camera shake, and includes automatic panning detection, as well as automatic tripod detection. VR Active Mode effectively compensates for vibration in situations where it is more pronounced and more frequent, such as when shooting from a moving vehicle.

To further ensure outstanding , the 70-300mm f/4.5-5.6G ED-IF AF-S VR -Nikkor features two Extra-Low Dispersion (ED) glass elements and three complex aspherical lens elements that provide for higher , high-contrast while minimizing chromatic aberration, astigmatism and other forms of distortion. The lens also features ’s compact Silent Wave Motor technology (SWM), which combines fast and precise autofocusing with super-quiet operation, as well as Internal Focusing (IF) construction that allows the lens to focus without changing its external size, improving balance and handling characteristics.

The 70-300mm f/4.5-5.6G ED-IF AF-S VR -Nikkor lens will be available beginning October 2006 with a Manufacturer’s Suggested Retail Price of $669.00**. For more information about and Nikkor , please visit www..com.

About
, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

*Under measurement conditions.

** Manufacturers Suggested Retail Prices (MSRP) are for reference only. Actual prices are set by dealers and are subject to change at any time.

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21 Sep 08 NIKON® INTRODUCES NEW 18-135MM F/3.5-5.6G ED-IF AF-S DX ZOOM-NIKKOR LENS

MELVILLE, NY, AUGUST 9, 2006 - ® (www..com) today introduced the versatile, affordable new 18-135mm f/3.5-5.6G ED-IF AF-S DX -Nikkor lens, further expanding ’s successful line of DX Nikkor , engineered for use exclusively with ’s DX format cameras. Developed for use with all D-series Cameras, the 18-135mm f/3.5-5.6G ED-IF AF-S DX lens will be included as the compact, lightweight 7.5x lens in the recently announced D80™ 10.2- camera Outfit.

The 18-135mm f/3.5-5.6G ED-IF AF-S DX has a broad range (providing angle performance approximating a 28-200mm lens on a ) that is suitable for a wide variety of shooting situations, ranging from wide-angle landscapes to portraits, recreational sports, action and close-ups. This offers a selection of ’s highly regarded technologies such as compact Silent Wave motor (AF-S) for super fast and quiet autofocus operation, Extra-Low (ED) for minimized chromatic aberrations, and Internal Focusing (IF) for convenient and balanced handling.

“The new 18-135mm f/3.5-5.6G ED-IF AF-S DX is an excellent, all-encompassing lens that can be an ideal companion to any camera, especially the recently announced D80,” said Edward Fasano, general manager for Marketing, Products at Inc. “The 18-135mm f/3.5-5.6G ED-IF AF-S DX demonstrates remarkable along with wonderful compactness,” he added.

Designed exclusively for use with DX Format cameras, DX Nikkor deliver a versatile range of angle-of-view, higher performance, and outstanding center-to-edge-to-corner , while making possible smaller and lighter designs.

The 18-135mm f/3.5-5.6G ED-IF AF-S DX lens will be available beginning September 2006 for a suggested retail price of $485. The lens will also be sold packaged with the recently announced D80 10.2-megapixle camera. The packaged outfit will have an estimated street price of $1299.95*, offering substantial savings when purchased together.

About
, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 Nikon Unveils First Ever Macro Lens With Vibration Reduction

New Nikkor Lens Offers Quiet Autofocusing and Enhanced VR for Close-Up with digital and

MELVILLE, NY, FEBRUARY 21, 2006 - Professional and enthusiasts seeking the latest opportunity to enhance their extreme close-up and general possibilities can rely on ’s new 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor. Inc. (www..com) today introduced the world’s first macro lens equipped with Vibration Reduction (VR) and Silent Wave Motor (SWM) systems. Engineered for use with digital and , this lens offers a host of ’s advanced optical features and technologies including Nano Crystal Coat, Extra Low Dispersion (ED) glass and Internal Focusing (IF) design.

“We are excited to offer the 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor as the newest addition to ’s range of high performance Nikkor that deliver unmatched and advanced . Extreme close-up is one of the most demanding and popular forms of , and this significantly extends the range of conditions under which professionals and enthusiasts can achieve outstanding results,” said Edward Fasano, general manager for Marketing, Products, at Inc. “With enhanced VR II technology built into the lens, can shoot hand-held at up to four stops slower than would otherwise be possible, and still get razor sharp .”

Combined with the Silent Wave Motor technology and Internal Focusing system, the 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor provides handling characteristics that better enable superior close-up under a broad range low-light conditions. And like other high-performance Micro-Nikkor , the new 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor is perfectly suited for general as well.

The 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor features ’s enhanced Vibration Reduction System (VR II) which substantially improves high-quality hand held close-up shooting. The VR II function minimizes the negative effects of camera shake by offering users the ability to take at as many as 4 stops slower* than would otherwise be possible, without the image degrading blur associated with slow . ’s VR technology further enhances taking potential with a choice of two modes to match most shooting conditions. VR Normal Mode primarily compensates for camera shake, and includes automatic panning detection, as well as automatic tripod detection. VR Active Mode effectively compensates for vibration in situations where it is more pronounced and more frequent, such as when shooting from a moving vehicle.

The addition of SWM delivers faster and quieter auto-focusing, along with quick switching between autofocus and manual operation. Near-silent focusing can also be attributed to the Internal Focus (IF) design which also provides a constant lens length and eliminates front lens rotation, making it an ideal lens for use with the new Wireless Close-Up Speedlight System. Together, the SMW, VR II and IF components provide the sharp at close range (macro shooting focus of 31cm) without disturbing the subject during focus.

The 105mm f/2.8G ED-IF AF-S VR Micro-Nikkor optical formula is highlighted with ’s Nano Crystal Coat and Extra Low Dispersion (ED) glass. These highly advanced optical technologies provide higher-quality and high-contrast by reducing chromatic aberrations and virtually eliminating reflections caused by multiple internal lens elements.
The AF-S VR Micro-Nikkor 105mm f/2.8G IF-ED lens will be available beginning in March 2006 for an estimated selling price of approximately $799.00**. For more information about and the Nikkor brand of , please visit www..com.

105mm f/2.8G ED-IF AF-S VR Micro-Nikkor: Major Features

- The world’s first macro lens equipped with SWM and VR systems
- VR II Vibration Reduction technology allows to shoot hand-held at as many as 4 slower* (at near infinity to 1/3x shooting and approx. 1 step at near 1:1) than would otherwise be possible, assuring dramatically sharper hand-held .
- Incorporates Silent Wave Motor (SWM) for fast and quiet autofocusing, and quick switching between autofocus and manual operation.
- Engineered for use with digital and .
- Offers a 105mm ( angle equivalent to 157.5mm with DX format).
- Design incorporates 14 elements in 12 groups (with 1 ED glass and 1 Nano Crystal Coat-deposited lens elements).
- ED glass and Nano Crystal Coat combine to minimize chromatic aberration, providing higher and high-contrast .
- Employs a nine-blade rounded diaphragm opening ensuring that out-of-focus elements appear more natural.
- Offers a Maximum reproduction ratio of 1:1.
- Enables focusing from as close as 31cm (12.2 in.) from the subject through its entire focal range.
- M/A mode for rapid switching between autofocus and manual focus operation.
- Internal Focusing (IF) design simplifies the use of circular polarizing filters.
- HB-38 Bayonet Lens Hood (included) greatly reduces stray light, enhancing .
- Supplied with CL-1020 Flexible Lens Pouch

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21 Sep 08 NikonNet and ‘Legends Behind the Lens’ Honor Al Satterwhite This November

MELVILLE, N.Y., Nov. 17 — In the field of advertising , it is widely known that must adapt to the changing times. Al Satterwhite chooses to make adjustments while staying true to his own vision through his sense of composition and bold use of color. It is for this reason that NikonNet’s inspiring monthly showcase, “Legends Behind the Lens” will honor his work this November. Satterwhite is an esteemed advertising who works with both still and .

Satterwhite has had a busy career. While still in high school he shot for the St Petersburg Times, then moved on to ten years of freelance magazine work, shooting assignments for Fortune, Car & Driver, Life, Time, Newsweek, People, Sports Illustrated and Travel & Leisure, among other top magazines. In 1980, he began a 15-year run of national and international advertising . His clients included American Express, , Porsche, Saab, Coca Cola and . He also found time to lecture, conduct workshops, work on book projects, including A Day in the Life of Spain, Lights! Camera! Advertising! and Satterwhite on Color & Design.

“Al Satterwhite is a unique talent in the world of both still and ,” notes Anna Marie Bakker, director of Communications for Inc. “His work is creative, inspiring and irreplaceable. NikonNet is pleased to honor Al Satterwhite for his distinguished work and accomplishments.”

Currently, Satterwhite is doing both still and work. , he says, provides him with a new appreciation for still . “ is about serving a story, telling the story; it’s not necessarily about the image itself,” states Satterwhite. “But with stills it’s usually the other way around. You usually have one , and you have to get the story crammed into that one , and it has to stand out. So it’s all about the technique you use for that one .”

It is this thought that brings him back to the thoughts of styles, trends and the nature of commercial . Regarding his work, Satterwhite comments, “Basically I like what I do, and I’ve pretty much kept on doing it. With advertising you can go out of style, and later you get rediscovered and people go, oh, it’s new and exciting. Well, it’s the same vision I’ve had for a long time with maybe a little twist.”

Today, Satterwhite’s tools for composites are likely to include a D2X camera, an F5 , and a to digitize new and older slides. Among his favorite Nikkor are the 28mm f/1.4D AF, 55mm f/2.8 Micro, 85mm f/1.4D IF AF, 135mm f/2D AF, 180mm f/2.8D ED-IF AF and the 300mm f/4 ED-IF AF-S. He also uses SB-800 and SB-26 Speedlights. To learn more about Al Satterwhite, visit NikonNet’s “Legends Behind the Lens” series at http://www.nikonnet.com/legends.

About “Legends Behind the Lens”
NikonNet’s “Legends Behind the Lens” series aims to educate users and, in turn, breathe excitement into . has assembled a comprehensive and intriguing collection of artists to share their most incredible, challenging, emotional and exciting experiences on NikonNet.
This inspiring monthly program offers a behind-the-scenes look into the personalities and philosophies behind the world’s greatest and most famous . “Legends Behind the Lens” also offers portfolio galleries with a new added each day of the month, as well as tips and tricks of the trade from featured professionals.

Past “Legends” in the series include Kevin Gilbert, Nancy Brown, Joe Buissink, Steven Weinberg, B. Moose Peterson, Eddie Adams, Jay Maisel and Howard Bingham.

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21 Sep 08 Nikon Unveils the New D200 Digital SLR Camera

10.2 D200 Delivers Outstanding with Blazing Speed, Rugged Construction and Intelligent Features

MELVILLE, NY (November 1, 2005) - (www..com) today introduced the highly anticipated new D200 - a precision-engineered, high performance camera designed to satisfy the requirements of passionate and demanding . Combining brand new technologies with advanced features inherited from ’s venerable D2X professional camera, the D200 incorporates more must-have features than any other camera in its class, enabling to capture in a way once reserved only for professionals.

The D200 promises an extremely satisfying shooting experience, with a winning combination of quality, performance, construction and advanced system features. Employing a newly developed 10.2 effective DX Format , the D200 captures with remarkable and clarity. Its sophisticated 1005- Metering II system ensures ideal exposures while an advanced image processing engine renders with superb clarity and smooth color gradations. The D200 reacts with lighting speed, powering-up in a mere 0.15 seconds, and firing in an imperceptible 50 millisecond shutter release lag time. It can shoot five frames per second with a drastically shortened blackout time of just 105 milliseconds between shots. Its large, bright offers 0.94x magnification for comfortable and precise composition while a new 2.5 inch provides ultra-wide 170 degrees viewing angle from all directions. With an all new 11-area Autofocus system, robust control of ’s i-TTL Creative Lighting System and advanced Wi-Fi image-transmission options*, the D200 is a perfect fit for discriminating and a natural choice for wedding, event and action .

“ has spent considerable time and effort to truly understand the qualities and features desire in an advanced camera. The D200 embodies this research and delivers a camera that’s built to the requirements of passionate , and meets demands for , speed, precision, and ultimate . The D200 represents an unmatched combination of quality, performance and value that’s hard to resist,” said Edward Fasano, general manager for Marketing, Products, at Inc. “The D200 is hands-down the most capable camera in its category.”

SMARTER

The D200 embodies a host of intelligent technologies that deliver remarkably precise control and accurate automatic features. Equipped with ’s exclusive 1,005 Metering II, the D200 seamlessly determines ideal exposures even in complex lighting conditions. Capturing scene elements including brightness, contrast and color content with a unique 1,005- RGB-enabled sensor, this advanced system employs further improved algorithms for even better evaluation of large area highlight and shadow detail. The Metering II light metering system also uses an onboard database of detailed exposure information from over 30,000 actual against which instantaneous real-time comparisons are made as part of determining exposures. Rather than merely looking at light levels, a complex, yet transparent evaluation of overall scene content takes place, ensuring highly accurate exposures, even in challenging lighting conditions.

The 10.2 effective on the D200 incorporates a high-speed 4-channel data output and a new Optical Low Pass Filter that significantly reduces any incidence of moir© as well as color fringing and shifting. Furthermore, 4-channel output allows the D200 to inherit the advanced image-processing engine of the D2x professional that combines color-independent preconditioning prior to A/D conversion with advanced processing algorithms to deliver fine color gradations with smooth, consistent transitions. can take advantage of the D200’s advanced image optimizing functionality that allows them to fine tune image characteristics such as , tone, color, , and hue. can also select from preset options like Normal, Softer, Vivid, More Vivid, Portrait and Black-and-White.

One of the most notable new features of the D200 is its all new 11-area AF system, convertible to a 7-wide area AF system, both based on ’s advanced Multi-Cam 1000 AF Sensor Module. Not only does this AF system support the with fast and precise under a variety of shooting conditions, but it also offers a pleasing array of functions for greater flexibility - allowing an individual area to be selected from either the 11-area AF or 7-wide area AF sensors for Single AF or making use of multiple sensors to enable Dynamic AF, Closest Subject Priority Dynamic AF and Group Dynamic AF.

Running out of power on the D200 is harder than ever, since in addition to its remarkable capacity of up to 1800 shots per charge, the D200 also features an intelligent power management Fuel Gauge feature that constantly monitors the ’s precise remaining power in 1% increments. It also displays the total number of shots taken on each charge as well as overall life of the , so can easily tell when to replace a .

The D200 is a wireless whiz, and features ’s advanced i-TTL wireless Speedlight control built right into the camera, as well as wireless image transfer over a 802.11b/g Wi-Fi network built into the optional WT-3 Wireless Transmitter (available Spring 2006). The camera’s powerful built-in Speedlight, capable of coverage for as wide as 18mm, features a Commander Mode that can wirelessly control up to two separate groups of an unlimited number of i-TTL speedlights such as the SB-800, SB-600 or SB-R200. The Commander Mode in the D200 can adjust compensation settings for each of the two groups on the fly, making light output control from speedlights placed in hard to reach locations simple and effortless.

FASTER

The D200 is faster than any other camera in its class, making its handling exceptionally responsive. The D200 can shoot continuously at up to five frames per second, capturing up to an impressive 37 JPEG ** or up to 22 NEF (RAW) , making it ideal for action, wedding and event . Featuring an industry leading power-up time of 0.15 seconds, the D200 is ready to shoot when the is ready. Its reduced shutter release time lag of 50 milliseconds is nearly undetectable and when shooting in its continuous burst mode of five frames per second, its shortened blackout time (between each successive shot) of just 105 milliseconds proves especially useful in keeping an eye on a moving subject.

STRONGER

The D200 is designed with long term durability, ruggedness and precision in mind. Built on a magnesium alloy chassis and body cover, the D200 combines light weight with high-level durability and protects performance integrity. It also features an enhanced environmental sealing system that helps protect exterior seams from potentially damaging moisture and dust. The D200’s double-bladed shutter unit is tested to well over 100,000 cycles, ensuring highly reliable performance year after year. The shutter unit also employs a refined mirror balance mechanism that allows the mirror to complete its motion cycle and reach a complete stop with virtually no image degrading mirror bounce.

The Ultimate Shooting Experience

is renowned for the distinct usability and handling of its , and the D200 continues this tradition. handling the camera will immediately notice its large, bright with 0.94x magnification that ensures the clearest view possible for precise composition. Viewing excellence is taken further with an expansive 2.5-inch high- LCD that provides an ultra-wide 170? viewing angle from all directions. It also offers the ability to magnify by up to 400% to enable to closely inspect for fine details while offering a selectable RGB histogram display, which allows to make better-informed exposure decisions through the viewing of a composite RGB histogram, or a separate histogram for each individual color channel. The D200 also features the largest top LCD panel among cameras in its class to convey maximum information at a glance with easy access to shooting data including shooting mode, condition, card information, gridline display, , F-stop and number of remaining shots.
Refined menus on the D200 offer a streamlined and visually enhanced view of camera setup and custom setting options. can access an expanded on-board Help feature to view brief descriptions of every one of the camera’s menu items. The D200 also features a “Recent Settings” menu that reflects the last 14 settings adjusted, offering a quick way to revisit these settings.

’s Digital Imaging System

Like all , the D200 also offers the advantages of compatibility with ’s superior and comprehensive Digital Imaging System. High is assured through compatibility with over 50 outstanding AF Nikkor , including ’s DX Nikkor engineered exclusively for use with and an extensive array of AF Nikkors designed for use on digital and SLRs. The D200 also offers compatibility with the Creative Lighting System, enabling high-precision with SB-800, SB-600 and the Wireless Close-up Lighting Systems. Outlined below are groundbreaking technologies and system features that enable to achieve results not possible with any other system:

New Wireless Transmitter WT-3 (Available Spring 2006)

is leading the imaging world with wireless image transfer technology via Wi-Fi. The D200 marks the announcement of the Wireless Transmitter WT-3, offering creative new ways to set up their workflow. The new IEEE802.11b/g compatible Wireless Transmitter WT-3 provides fast image transmission with improved security and compatibility with the latest protocols. It also provides alternative buttons for shutter release and AF-start as well as an extra command dial to facilitate more comfortable shooting in vertical format.

i-TTL Speedlight Technology

’s i-TTL speedlight technology is arguably the most robust and advanced speedlight system in the world, and holds limitless possibilities for all kinds of using creative lighting. i-TTL technology built-in to the D200 allows to wirelessly control in full TTL, up to 2 groups of Speedlights, with any number of individual speedlights in each group. can shed all cords and cables or the need to ever calculate and distance ratios, because the i-TTL systems is capable of making all exposure calculations in real time, wirelessly, during the exposure to deliver a perfect exposure in any situation. can even maintain full output control of each group of speedlights from the D200’s built-in speedlight. This technology can potentially distill an entire portrait lighting system into a small set of multiple SB800, SB600 or SB-R200 Speedlights.

Nikkor®

As a company that built its reputation with the superb quality of its , ’s renowned Nikkor® brand of offer D200 users a tremendous choice of over 50 high quality ranging from highly specialized exotic ones such as the AF DX Fisheye-Nikkor 10.5mm f/2.8G ED to broad range for everyday , such as the newly announced AF-S DX VR -Nikkor 18-200mm f/3.5-5.6G IF-ED lens. The D200 is compatible with DX Nikkor that are optimized for ’s camera sensors as well as legendary AF Nikkor , delivering outstanding system flexibility. This ensures that D200 users will always find a high quality Nikkor lens that’s just perfect for their .

PictureProject and Capture 4.4 Software

The D200 will include a complimentary copy of ’s PictureProject software, a $49.95 value, and an easy-to-use yet powerful software application that provides image transfer, organization, editing, and design functions for JPEG and NEF (RAW) produced with the camera. PictureProject can also convert NEF (RAW) files to JPEG or TIFF format finished files, as well as save in the original NEF file format. PictureProject is an essential accessory and is compatible with the new D200 and all prior models and COOLPIX Models. The D200 is also compatible with Capture 4.4 software (sold separately), a new version of Capture that has the specifications to open NEF files from the D200 and all other models. This newest version features greatly enhanced NEF (RAW) processing as well as Capture Camera Control that allows remote when connected to a computer via the included USB cable or wirelessly using the new Wireless Transmitter WT-3 (sold separately). This versatility is especially useful when may need to continue shooting with their D200 while simultaneously having someone else edit incoming .

The NEF (RAW) files from the D200 comprise not only the RAW image data captured by the 10.2 effective but also a thumbnail image and a “Instruction Set” of the cameras settings at the time of shooting. NEF allows the Instruction Set data - such as , color balance and tone curves and more - to be adjusted for each recorded image at any time after shooting through the use of Capture software. Use of Capture also allows a NEF file to be saved as a NEF, ensuring a record of the original Instruction Set is always preserved, even if several newer Instruction Sets are saved to the file. This ensures that never loose the original settings and image data of a NEF (RAW) file, and reverting back to the original image requires just a few clicks in Capture software.

Version 4.4 of Capture software offers a flexible, stable and creative workflow approach for any in both professional and personal use through ’s unique approach referred to as the “Camera to NEF to Capture Dynamic Link” performance. Newly added features for Capture include automatic highlight recovery when using Exposure Compensation at values lower than 0 EV and conversion support in Tone Compensation.

The D200 will be available in late December 2005 for an estimated selling price of $1699.95***. For more information, please visit www..com.

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21 Sep 08 Nikon Adds New 18-200MM Lens to its Nikkor Line of Lenses

Offers Enhanced VR Vibration Reduction System in a Compact and Lightweight 11.1x High Power Lens for

MELVILLE, NY, NOVEMBER 1, 2005 – Inc. (www..com) today introduced the new 18-200mm f/3.5-5.6G IF-ED AF-S DX VR -Nikkor lens, a compact, lightweight 11.1x lens that is ideal for high performance everyday and incorporates advanced features such as ’s Extra Low Dispersion (ED) glass, Silent Wave Motor technology (SWM) and Enhanced Vibration Reduction (VR II), in a DX-Nikkor design engineered exclusively for use with DX format cameras. With a remarkable 18-200mm range ( angle equivalent to a 27-300mm lens in format), the lens conveniently covers everything from wide landscapes to tight portraits and action . Advanced engineering has lent the lens a compact lightweight design that offers excellent handling characteristics and superb optical quality.

“’s range of DX Nikkor , designed specifically for cameras, has grown substantially since the introduction of the category, and the new 18-200mm f/3.5-5.6G IF-ED AF-S DX VR -Nikkor lens is an excellent addition offering an advanced all-purpose lens with superb and Enhanced Vibration Reduction ,” said Edward Fasano, general manager for Marketing, Products, at Inc. “Nikkor are famous for their breathtaking , optimal contrast and consistent color rendition across its range of with varying focal lengths. Now with the 18-200mm f/3.5-5.6G IF-ED AF-S DX VR -Nikkor, will be able to take advantage of remarkable versatility in one lens with assurance of the outstanding Nikkor image performance that has made Nikkor renowned worldwide.”

Beyond the lens’ incredible optical versatility is the benefit of Enhanced VR II Vibration Reduction an innovation that makes it possible to take substantially sharper handheld at slower than would otherwise be possible. This provides the distinct advantage of being able to shoot more effectively in a much broader variety of challenging conditions. With the new VR II advantage, users can take at as many as 4 stops slower* than they ordinarily could shoot without the image degrading blur associated with camera shake at slow . ’s VR technology further enhances taking potential with a choice of two modes to match most shooting conditions. VR Normal Mode primarily compensates for camera shake, and includes automatic panning detection, as well as automatic tripod detection. VR Active Mode effectively compensates for vibration in situations where it is more pronounced and more frequent, such as when shooting from a moving vehicle.

To further ensure outstanding , the 18-200mm f/3.5-5.6G IF-ED AF-S DX VR -Nikkor features two Extra-Low Dispersion (ED) glass elements and three complex aspherical lens elements that provide for higher , high-contrast while minimizing chromatic aberration, astigmatism and other forms of distortion. The lens also features ’s compact Silent Wave Motor technology (SWM), which combines fast and precise autofocusing with super-quiet operation, as well as Internal Focusing (IF) construction that allows the lens to focus without changing its external size, improving balance and handling chrematistics.

All of ’s DX Nikkor are engineered exclusively for use with DX format cameras, making the lens smaller and lighter while providing exceptional center-to-edge-to-corner and overall . With the addition of the 18-200mm f/3.5-5.6G IF-ED AF-S DX VR -Nikkor lens, can choose from over 50 Nikkor , ranging from the amazing 10.5mm f/2.8G ED AF DX Fisheye to the astounding 600mm f/4D ED-IF AF-S II super Telephoto.

The 18-200mm f/3.5-5.6G IF-ED AF-S DX VR -Nikkor lens will be available beginning in December 2005 for an estimated selling price of $699.95**. For more information about and the Nikkor brand of , please visit www..com.

18-200mm f/3.5-5.6G IF-ED AF-S DX VR -Nikkor Major Features

• Offers the broad 18-200mm focal range (11.1x ) for use in a variety of situations (equivalent to a 27-300 mm lens in format)
• VR II Vibration Reduction system offers the practical equivalent of using a 4 stops faster
• Two ED glass and three complex aspherical lens elements minimize chromatic aberration, astigmatism and other forms of distortion, while ensuring high and contrast
• Incorporates a compact SWM (Silent Wave Motor) for quiet focusing
􀂃 Delivers high-level that is specially designed for use with the
• Employs a seven-blade rounded diaphragm opening that achieves a natural blur for out-of-focus elements
• Enables focusing from as close as 50cm (20 in.) from the subject through its entire focal range
• M/A mode for rapid switching between autofocus and manual focus operation
• Internal Focusing (IF) design simplifies the use of circular polarizing filters
• Super Integrated Coating (SIC) offers superb color reproduction while minimizing ghosting and flare
• Flower-shaped Lens Hood HB-35 (included) greatly reduces stray light, enhancing

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21 Sep 08 Nikon Introduces D70s Digital SLR Camera; Offers Upgrades to 2004’s “Camera of the Year”

6.1- D70s Features Internal and External Refinements to Become a Worthy Successor to the Venerable D70 Camera

MELVILLE, NY, APRIL 20, 2005 - Incorporating upgrades based on user feedback and advancement in technologies, ® (www..com) today introduced the D70s™ 6.1-effective camera. The D70s builds on the success of its popular predecessor, the D70, with multiple internal and external refinements including an improved autofocus system, larger LCD monitor, the addition of a remote cord port, new graphic user interface, among several other enhancements. Designed for a broad range of consumers from experienced and amateur to beginning enthusiasts and hobbyists, the D70s offers a proven track record of superior , robust performance, and advanced new features.

The D70s maintains leadership in its class of cameras and offers tremendous value to customers by combining various new and existing technologies into a comprehensive feature set. Its DX format 6.1-effective sensor is optimized to deliver with excellent and clarity. An improved autofocus system delivers enhanced performance, especially in Dynamic area AF and Dynamic area AF with closest subject priority modes. This combined with ’s unique Dynamic Buffer technology (that allows the camera to continuously take up to 144 at a speed of three per second*) makes the D70s even more responsive and when photographing fast moving subjects.

“’s commitment to its customers is exemplified with the introduction of the D70s. has taken an internationally best-selling camera and made it even more appealing to hobbyists and enthusiasts by incorporating a range of enhancements and new features that were based largely on the feedback we received from our customers and research findings,” said Steve Heiner, general manager of Systems for Inc. “The D70s now represents the best combination of performance and value for enthusiasts, and offers superb , advanced speed and simple, intuitive usability. We are confident the D70s will continue to build on the popularity of the D70.”

Smart New Enhancements

The D70s incorporates a host of new enhancements and refinements internally and externally, in addition to all of the advanced features and innovations found in the D70:

- A refined 5-area autofocus system now has an all-area search priority to go along with the camera
- single area, dynamic area, and close subject priorities, improving the camera’s ability to acquire focus on fast moving subjects within the frame.
- The camera now boasts a larger 2.0″ LCD monitor, making it easier for users to review and access menus.
- A new remote port for the MC-DC1 electronic cable release (optional) allows users to trigger the camera and hold the shutter open via an electronic cable release
- A built-in Speedlight with a wider angle of coverage, supports 18mm .
- A new easier-to-read menu design in the D70s uses color-coded menus, and a larger type-face.
- A higher capacity EN-EL3a offers users more per charge. The EN-EL3a comes with a new, smaller MH-18a charger. Both the new and charger are included with the D70s.

System Versatility: DX Nikkor

The D70s joins ’s current selection of models and inherits the popular DX format sensor and F-Mount, making it seamlessly compatible with all AF Nikkor and ’s exclusive DX Nikkor . Designed exclusively for use with DX Format cameras, DX Nikkor deliver a wider angle, higher performance, and outstanding center-to-edge-to-corner , while realizing smaller and lighter designs. All DX Nikkor have a angle comparable to that of format with a 1.5x factor. Since the introduction of the DX Nikkor , the series has grown to include six . These include:

- New AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED
- New AF-S DX -Nikkor 55-200mm f/4-5.6G ED
- AF-S DX -Nikkor 18-70mm f/3.5-4.5 IF-ED
- AF-S DX -Nikkor 17-55mm f/2.8G IF-ED
- AF-S DX -Nikkor 12-24mm f/4G IF-ED
- AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

Simplified Creativity: Revolutionary Built-in Speedlight with i-TTL

Taking its cue from the D70, the D70s’ built-in Speedlight offers a level of performance that is unrivalled in any other camera in its class. Designed to be a part of ’s growing Creative Lighting System, the D70s’ built-in Speedlight adopts ’s exclusive i-TTL control technology. In addition to normal on-camera use, the D70s’ built-in Speedlight can also be used in Commander Mode to remotely control one group of multiple SB-600 or SB-800 Speedlights wirelessly, offering users remarkable creative lighting control while still maintaining point-and-shoot simplicity. Alternately, an SB-800 can be mounted on the D70s and used as the Master Speedlight for even more control of up to three remote groups of wireless Speedlights, with each group consisting of any number of SB-800 or SB-600 Speedlight units. The D70s lets you shoot at synchronized speeds up to 1/500 second for great fill effects under brighter light conditions, while FV Lock maintains the measured value while recomposing the shot so you still achieve the appropriate output for the subject.

Powerful Software: New PictureProject™ and PictureProject In Touch

Software is a key component of the digital experience, and a key component of ’s Total Imaging System. After conducting exhaustive worldwide research into customer expectations, requirements and work habits, has developed the new PictureProject 1.5 image management and editing software. Based entirely on a new software architecture that empowers customers of varying skill levels to maximize their digital experience, PictureProject 1.5 boasts powerful features wrapped into a brand new interface that navigates quickly and is easy to master. While PictureProject 1.5 is already a dynamic new addition to , the software also supports plug-ins, allowing users to add new features, as technology and the market evolve. The software allows users to easily transfer to PC’s or MAC’s and browse, organize, and share them. With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject 1.5 works in close unison with Capture 4.2 as the ideal companion to its powerful feature set.

With ’s PictureProject In Touch™, users can share without attaching them in an email or uploading them to a website. PictureProject In Touch is a free desktop software application, available via download on www.nikonnet.com and included with the newest version 1.5 of PictureProject™ software. It enables the fast, seamless and easy transfer of between a sender and one or more recipients and can be viewed as full-screen slide shows with the click of a button. With this powerful software, can ensure that its customers will always keep ahead of the technology curve.

The D70s will be available either as an Outfit or a Set. The D70s Outfit includes the , rechargeable , charger, new PictureProject™
software, neck strap and the new high-performance AF-S DX Nikkor 18-70mm f/3.5-4.5G IF-ED lens. The D70s Set includes all items mentioned above except the lens. The D70s Outfit will be available for an estimated street price of $1199.95, while the D70s Set (body only) will be available for an estimated street price of $899.95*1. The camera will ship in early May 2005.

MAJOR FEATURES OF THE D70s

Accurate, vivid color

- 6.1 effective DX Format imaging sensor produces 3,008 x 2,000- with high and superbly sharp details.
- Advanced processor uses advanced algorithms to optimize , while also controlling auto , auto tone and color control, as well as real-time processes to diminish digital noise and produce beautiful long exposure shots.
- Accurate achieved by ’s acclaimed Meter with 1,005- for highly precise control over under widely varied lighting conditions.

High Performance and Quick Response

- Continuous shooting at 3 frames per second for a continuous burst of up to 144 (When using JPEG NORMAL - Large setting, and a SanDisk SDCFH (Ultra II), SDCFX (Extreme/Extreme III), or Lexar Media 80X WA ™ card) thanks to improved buffer handling, faster image processing, increased card access speed and greater system bus bandwidth. (The number of
continuous shots possible in a single burst may be fewer depending on the type of CF card used.)
- Ultra-short shutter time lag is hardly noticeable and offers very quick response.
- Immediate power-up has the D70s ready to take before your finger can reach the shutter button.
- High-speed, high precision 5-area AF system with predictive focus tracking and Lock-on™ ensures quick response and sharp focus, while an AF-assist illuminator helps ensure top performance in dark situations.
- Fast with a range from 30 to 1/8,000 sec. for full creative control.
- Fast sync up to 1/500 sec. available for great fill-effects under brighter light conditions.

Optimized and Predictable Results

- Seven Automated Digital Vari-Program selections easily accessed from the Mode Dial deliver automatic operation that optimizes , sharpening, tone, color, and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Close-up, Sports, Night Portrait, and Night Landscape.
- Image enhancement options optimize sharpening, contrast, tone, color, and hue while using Auto Multi Program [P], Shutter-Priority Auto [S], [Aperture-Priority Auto A], or [Manual M] exposure modes to best match the scene or intended use for the . The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization
- Optimized exposure with a choice of three TTL exposure modes, including ’s acclaimed Meter with 1,005- RGB Sensor, variable Center-Weighted Meter and choice of Spot Meters.
- ’s built-in iTTL automatic balanced Fill- can shoot at synchronized speeds up to 1/500 second for great fill effects when shooting in brighter lighting conditions; compatibility within ’s Creative Lighting System.
- exposure compensation; a comprehensive selection of compensation tools enable more versatile taking; tools for ambient light, illumination and the two combined are provided.
- New Generation Color Reproduction System offers a choice of three color modes to ensure the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- JPEG and NEF Combination Filing System enables simultaneous recording of compressed NEF (RAW) and JPEG data for the same shot to optimize and accelerate workflow.
- Exclusive use of Compressed NEF files to maximize number of raw possible for each
CF card used.

Creative and Versatile System for Subtle Expression

- High-Quality Nikkor : The unrivalled performance of AF, AF-S and DX Nikkor expand creative possibilities to the maximum.
- Built-in auto pop-up features exclusive i-TTL control, fast 1/500 sec. sync , and supports ’s Creative Lighting System for wireless control of remote SB-600 and SB-800 Speedlights. Also supports wide-angle up to 18mm.
- ISO shoe makes it easy to attach an SB-600 or SB-800 Speedlight directly to the camera.
- Integrated Software Solutions:

Capture 4 (optional) is a comprehensive and remote camera control package that fully supports NEF* (compressed and uncompressed) (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control; D-Lighting for scene-specific automatic dodge and burn control; and transformation of shots from the AF DX Fisheye-Nikkor 10.5mm f/2.8G ED lens to ultra-wideangle .

Project is ’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. Project introduces an entirely new intuitive user interface, and supports exclusive plug-ins for added function.

Improved Overall Performance

- Large 2 inch LCD monitor with user-friendly menus located directly below the displays bigger menu fonts and icons that use familiar keywords for ease of understanding. A protective clear LCD cover is also included with the D70s.
- Versatile LCD playback options include Single frame, Thumbnail (4 or 9 segments), playback (up to 4.7x), Slide show, Histogram indication, and Highlight point displays with automatic image rotation for vertical shots.
- 25 Custom Settings allow you to personalize the operation of your D70s to match your shooting style or the demands of different shooting conditions
- Remote control operation made available with optional ML-L3 (IR) or MC-DC1 electronic cable release.
- Direct printing from the D70 to any PictBridge compatible printer using the supplied USB cable.

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21 Sep 08 Nikon Expands Nikkor Lens Line With Two New DX Lenses for D50 Digital SLR Camera

- New AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED Lens Offers Versatile Range in a Lightweight, Ultra-Compact Package
- New AF-S DX -Nikkor 55-200mm f/4-5.6G ED Lens Brings Powerful Telephoto in a Highly Compact Design

MELVILLE, NY, APRIL 20, 2005 - Inc. (www..com) today unveiled two new DX format Nikkor to accompany its growing line of cameras, including the new D50™. The AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED and AF-S DX -Nikkor 55-200mm f/4-5.6G ED deliver legendary Nikkor within ultra-compact, lightweight and affordable designs, to provide superb quality for . These two new join a growing line-up of DX Nikkor that are designed and optimized for ’s cameras.

“Memorable rely on several factors that certainly begin with an expertly engineered camera equipped with a superior lens. and Nikkor interchangeable work in perfect concert to make remarkable possible for anyone. Nikkor are famous for their ability to record breathtaking , balanced with optimal contrast, accurate and consistent color, all to significantly improve overall ,” said Edward Fasano, General Manager of Marketing at Inc. “’s new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED and AF-S DX -Nikkor 55-200mm f/4-5.6G ED incorporate the same quality and exclusive optical technologies that have made Nikkor world renowned among professional .”

AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED

Pre-packaged as an ideal companion lens for the new D50 camera, the new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED is a versatile lens created for a broad range of consumers ranging from occasional weekend snap-shooters to the avid enthusiast. It is an ultra-compact, lightweight standard lens with a 3x range that is ideal for everyday . With a popular 18-55mm range, the lens can be conveniently used to everything from wide angle landscapes to portraits and is well suited for use at parties, on vacation, and other occasions.

AF-S DX -Nikkor 55-200mm f/4-5.6G ED

The new AF-S DX -Nikkor 55-200mm f/4-5.6G ED brings far-away subjects to the without the burden of carrying a large . Zooming in on those elusive action shots at soccer or baseball games will fill the frame with that would be otherwise impossible to capture. Its impressive range of 55-200mm allows users the versatility to capture everything from razor-sharp candid portraits to sports, nature and even wildlife . Despite its long range, the AF-S DX -Nikkor 55-200mm f/4-5.6G ED is remarkably compact and lightweight, and proves to be a formidable companion to the instant responsiveness and the impressive speed of the new D50 camera.

To ensure outstanding , both new also feature ’s exclusive Extra-Low Dispersion (ED) glass to minimize chromatic aberrations, and Silent Wave Motor technology (SWM) for fast, quiet auto-focusing. All of ’s DX Nikkor are optimized for the DX format sensors found in all cameras, making the lens smaller, lighter and with exceptional center-to-edge-to-corner and performance. With the addition of the AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED and AF-S DX -Nikkor 55-200mm f/4-5.6G ED , can choose from 50 Nikkor , ranging from the amazing 10.5mm f/2.8G ED AF DX Fisheye to the astounding 600mm f/4D

ED-IF AF-S II super Telephoto.

Both AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED and AF-S DX -Nikkor 55-200mm f/4-5.6G ED will be available in June 2005 for an estimated selling price of $179.95 and $249.95*, respectively. For more information about and the Nikkor brand of , please visit www..com.

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