Nikon’s New COOLPIX Digital Cameras Developed with Consumer’s Digital Photography Needs in Mind
MELVILLE, NY (August 24, 2006) - Consumers stand in front of a digital camera counter telling themselves they want an easy to use camera that takes great pictures. Nikon today unveiled two new “L” or Life series cameras and three new “S” or Style series cameras with the consumer’s picture taking needs in mind. These new cameras incorporate existing Nikon technologies that have excited so many new digital camera users and added additional useful features to enhance the overall photography experience.
“Developed with the consumer in mind, Nikon has combined exceptional features with world-renowned quality design and style at attractive prices,” says Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. “From entry-level to advanced technologies, our designers and engineers have done an outstanding job of adopting design styles and intuitive technology that directly address what the consumer asks for - a camera that looks great and performs just as well.”
Every camera in the COOLPIX family is equipped with Nikon’s In-camera Image Innovations to fix common photo problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The cameras are also equipped with Blur Warning, which alerts the user when an image is blurred, and Best Shot Selector, a feature which automatically identifies and saves the sharpest image from a series.
In addition, every new COOLPIX camera features TV Quality Move Mode** (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of White Balance selections and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all functions throughout the menu.
Memories Made Easy with Nikon’s COOLPIX L5
Continuing the Life series digital cameras, Nikon has introduced the COOLPIX L5 which combines high-quality features like a 5x Zoom-Nikkor glass lens, an incredible, bright 2.5 inch LCD and same advanced Lens Shift Vibration Reduction (VR) found in many Nikon DSLR lens systems. Lens shift VR technology allows the user to make the most of the 5x zoom. Adding to the convenience are three unique Nikon image innovations accessible via a One-Touch portrait button, which activates Face-priority AF, In-Camera Red-Eye Fix and D-Lighting. The L5 runs on two AA-batteries which power this 7.2 effective megapixel camera and is compatible with the widely available SD memory card.
Nikon’s COOLPIX L6 Keeps Memories Going and Going
Nikon’s L6 digital camera adds powerful imaging performance, easy operation and outstanding battery life that allows the user to shoot with greater confidence for better-looking results. The L6 boasts 6.0 effective megapixels and a 3x Zoom-Nikkor glass lens, making it a cinch to capture everything from pleasing portraits to expansive landscapes with true-to-life color and fine detail. The L6 can take an unprecedented 1,000 pictures on a single set of the included Energizer® e2® Lithium® AA batteries, the most of any camera in its class.
Highly convenient, such extended battery life is ideally suited for travel or when capturing important events, such as a wedding, where you can’t afford to run out of power.
The COOLPIX L6 offers light sensitivity beyond conventional compact digitals, with settings up to ISO 800. This means users can shoot pictures in lower light without having to use a long exposure. It also allows users to select higher shutter speeds for the capture of fast-moving subjects.
Nikon’s COOLPIX S9 Blends Stunning Design with Innovative Picture Technology
Nikon unveils new the COOLPIX S9 for style-savvy consumers who want a fashionable camera at exceptional price. The S9 blends beautiful aesthetic attributes and advanced imaging technology. The S9 is a 6.1 megapixel, easy-to-use camera in a slim, stylish body. The camera is equipped with a 3x Zoom-Nikkor ED glass lens to ensure sharp, creative freedom and a 2.5 inch LCD screen to compose and share images.
For ease of use, the COOLPIX S9 makes it seamless for consumers to access Nikon’s In-camera Image Innovations through a One-Touch Portrait Button, located on the top of the camera.
The COOLPIX S9 offers a Stop-Motion feature for creating fun, stop-motion animated video shorts. To use the feature, the consumer simply needs to pose an object that they want to animate, take a picture, re-position the object and photograph again. Opaque versions of previous shots are shown on the camera’s LCD to assist users when positioning and repositioning their object. Once shooting is completed, the S9 automatically creates a Quicktime™ video of the object’s movement in-camera.
The COOLPIX S10 Offers Adventurers and Photo Enthusiasts Image Stabilization in a Mighty 10x Zoom Camera
The new COOLPIX S10 features an incredible 10x optical Zoom-Nikkor glass lens, Vibration Reduction (VR), 6.0 effective megapixels, a 2.5″ LCD and an innovative, compact swivel design allowing the long-zoom camera to fit into a shirt pocket. The powerful 10x, optical zoom combined with Nikon’s VR and innovative body design gives digital photographers unprecedented freedom and creativity with the ability to take pictures from a wide range of angles such as overhead, from the hip and even self portraits.
With the advantage of Vibration Reduction (VR) capability, the COOLPIX S10 allows users to overcome camera shake to take sharper, more stable pictures in a range of shooting situations. The S10 includes a High-Sensitivity option up to an impressive ISO 800.
Furthermore, the COOLPIX S10 adds new entertainment to photography with Nikon’s Pictmotion function that lets users combine images, movies, music and visual styles for automatically produced audiovisual shows, in-camera. It’s easy for everyone to gather and watch Pictmotion shows together because the LCD of the COOLPIX S10 has an impressively wide viewing angle of 170 degrees.
The New COOLPIX S7c Takes Great Images and E-mails Them!
The new COOLPIX S7c combines high-quality imaging performance and style with impressive new photo sharing technology to make the S7c the most technologically advanced compact digital camera that Nikon has ever released.
The S7c is a 7.1 effective megapixel camera with a 3x Zoom-Nikkor ED glass lens with a One-Touch Portrait Button that acts as a shortcut to three Nikon In-Camera Image Innovations. The COOLPIX S7c also offers Vibration Reduction (VR), Pictmotion and a High-Sensitivity mode up to a 1600 ISO and the new Stop-Motion feature.
The S7c incorporates Wireless transfer, which enables a photographer to send pictures from the camera’s memory to a computer or printer wirelessly. The COOLPIX S7c is also compatible with Nikon’s all-new COOLPIX CONNECT service that lets users take pictures and then e-mail them to friends across the world in mere seconds.
Nikon and T-Mobile™ have partnered to give Nikon customers the amazing ability to email pictures directly from the new COOLPIX S7c.The first time you connect your COOLPIX S7c in one of the 7,000 T-Mobile HotSpot locations, your one year of complimentary T-Mobile Camera Wi-Fi service (for digital cameras) will be automatically activated*. Simply turn on your COOLPIX S7c, choose Wi-Fi mode to automatically connect your camera to the T-Mobile Hotspot or open access network, and you can email pictures directly from your COOLPIX S7c. You are connected right out of the box!
The new COOLPIX camera line-up will be available nationwide September 2006. For more information about this and other COOLPIX cameras, please visit www.nikondigital.com.
* One year of T-Mobile HotSpot service begins from the first time you automatically connect in a T-Mobile HotSpot location. Does not include access at Wi-Fi roaming locations. This offer expires on September 30, 2007.
T-Mobile and HotSpot and design are federally registered trademarks and the magenta color is a trademark of Deutsche Telekom AG. © 2006 T-Mobile USA, Inc.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.
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Nikon’s New COOLPIX Digital Cameras Allows Users to Capture and Share Photos Just about Anywhere
MELVILLE, NY (August 24, 2006) - Consumers look for the best technology to keep up with their lifestyle. Nikon has consistently developed digital cameras that have connected with consumers needs by providing unsurpassed technology that enhances the picture taking experience. Today, Nikon announced the addition of five new COOLPIX cameras with the consumer in mind.
“Nikon acknowledges that consumer’s photography levels vary, which is why the new cameras include a variety of features for every level,” says Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. “Each camera in the new line-up includes similar image technologies but with additional features that will allow the user to take great pictures right out of the box. The use of a One-Touch Portrait Button on the outside of the camera makes it easy for beginners to capture great images that they deserve.”
Nikon In-Camera Image Innovations for More Satisfying Pictures
Consistent in Nikon’s COOLPIX digital cameras is Nikon’s In-camera Image Innovations which fix common photo problems. This system includes Face-priority AF*, which can automatically find and focus on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The cameras are also equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature which automatically identifies and saves the sharpest image from a series.
Making it easier than ever to get great-looking pictures, the L5, S7c, S9 and the S10 feature a handy One-Touch Portrait Button that acts as a shortcut to three image innovations; In-Camera Red-Eye Fix, Face-priority AF and D-Lighting. Satisfying shooting is made possible with a choice of 15 Scene modes in all the COOLPIX cameras.
In addition, every new COOLPIX camera features TV Quality Move Mode** function (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of White Balance selections and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all functions throughout the menu.
Steady Images Made Possible with Vibration Reduction
Nikon has introduced Vibration Reduction into a selection of the new COOLPIX cameras. Nikon’s Vibration Reduction detects camera movement, makes precise automatic in-camera adjustments to produce stunning results with reduced blur. So whether you are panning, shooting in low light, or taking a handheld macro shot, you get a sharper, clearer picture.
Create and Share Pictures Using Pictmotion and Stop-motion Movie
Much more than a slideshow, Pictmotion makes it easy to share the joy of photography with others. Offering entertainment in-camera, it allows users to choose up to 30 images or movies, select one of five soundtracks already in the camera or load new ones to match the mood*, then select a visual style. The COOLPIX S7c and the S10 then produce a show automatically in-camera with pace and transitions set in harmony with the music and style. There’s also a new Stop-motion movie function, accessible in the S7c and S9 COOLPIX cameras, that lets users create fun, animated movies. Users simply select objects or models they wish to animate, shoot them, move them, then shoot again. The COOLPIX S7c and S9 then automatically create impressive animated movies in-camera.
Reaching New Heights With Expanded Wi-Fi Capability
With a built-in Wi-Fi that complements the overall attraction of the wave-surface design, the COOLPIX S7c offers the freedom and flexibility of Wireless LAN support (IEEE 802.11b/g). With Wireless transfer, it enables photographers to send pictures from memory to a computer on demand. With Wireless shooting, it lets users transfer each image to the computer as soon as it’s shot. Wireless printing sends images wirelessly for printing on a PictBridge-compatible printer***. And with Nikon’s exciting new COOLPIX CONNECT service, users can wirelessly upload pictures to the Nikon COOLPIX CONNECT server****. Nikon and T-Mobile™ have partnered to give Nikon customers the amazing ability to email pictures directly from the new COOLPIX S7c. The first time you connect your COOLPIX S7c in one of the 7,000 T-Mobile HotSpot locations, your one year of complimentary T-Mobile Camera Wi-Fi service (for digital cameras) will be automatically activated. Simply turn on your COOLPIX S7c, choose Wi-Fi mode automatically connecting the camera to the T-Mobile Hotspot or open access network, and you can email pictures directly from your COOLPIX S7c. COOLPIX Connect service enables a total of up to 50MB of images to be sent to the server and stored there for up to two weeks. It also sends an email to each specified recipient with a link to the page, allowing users to invite friends and family members to view the images right away, download them to their own computer or enjoy them as a slideshow.
The new COOLPIX camera line-up will be available nationwide September 2006. For more information about this and other COOLPIX cameras, please visit www.nikondigital.com.
*Face-recognition capability may be limited in some shooting conditions.
** Via PictureProject for Windows only; each file up to 3 minutes long.
*** Requires optionally available Wireless Printer Adapter PD-10.
**** COOLPIX CONNECT is compatible with most domestic Wi-Fi access points throughout the world and with T-Mobile Hotspots in the U.S.A. T-Mobile Hotspots can be used free of charge for the first year.
T-Mobile and HotSpot and design are federally registered trademarks and the magenta color is a trademark of Deutsche Telekom AG. © 2006 T-Mobile USA, Inc.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.
Tags: 35mm, compact digital, compact digital camera, compact digital cameras, digital cam, Digital Camera, Digital cameras, digital slr, digital slr camera, digital slr cameras, film, film scanners, images, memory, new camera, nikon, nikon coolpix, nikon inc, nikondigital, nikonusa, optics, photo, photograph, photographer, photographers, photographic equipment, photography, photos, picture, pictures, professional digital, slr camera, slr cameras, white balance
New Nikon COOLPIX S7c Captures Great Images and Enables Picture Sharing From More Than 7,000 T-Mobile Hotspot Locations
MELVILLE, NY (August 24, 2006) - Nikon today announces a partnership with T-Mobile USA, Inc. that enables owners of the new Nikon COOLPIX S7c digital camera to access T-Mobile Hotspot Wi-Fi Service in order to be able to wirelessly share photos with family and friends. Coinciding with the launch of Nikon’s COOLPIX S7c, the Wi-Fi service called “COOLPIX CONNECT” makes it possible for users of the new camera to take high-quality photos and send them via e-mail* through a direct high-speed Wi-Fi connection at T-Mobile’s U.S.-based Hotspot locations. The COOLPIX S7c is a 7.1 megapixel, 3x Nikkor Zoom ED lens camera that combines high-quality imaging performance, style and impressive new photo- sharing technology.
“The S7c is the most technologically advanced compact digital camera that Nikon has ever released,” says Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. “Nikon’s all-new COOLPIX CONNECT service allows users to take pictures with the new COOLPIX S7c camera and send them to family and friends across the globe. The partnership with T-Mobile provides customers with the opportunity to share their images easily and seamlessly.”
Working with T-Mobile, Nikon’s COOLPIX CONNECT provides Nikon COOLPIX S7c users with Wi-Fi service that offers unmatched convenience and ease of use. The first time that a COOLPIX S7c user connects the camera to the T-Mobile network at any of the thousand T-Mobile HotSpot locations nationwide, that user’s one year of complimentary T-Mobile HotSpot service is automatically activated**. Choosing Wi-Fi mode on the COOLPIX S7c in a U.S.-based T-Mobile Hot Spot location automatically connects the camera to the T-Mobile network, activates the complimentary T-Mobile HotSpot service, and readies the camera to share pictures through a high-speed Wi-Fi connection.
The T-Mobile HotSpot service enables a total of up to 50MB of images to be sent to a T-Mobile server and stored for a maximum of two weeks. The server sends an email to each specified recipient with a thumbnail and a link to a Web page, thereby allowing COOLPIX S7c users to invite friends and family members to view the images right away, download full-resolution versions of the images to their own computer, or enjoy the images as a slideshow.
COOLPIX S7c customers can access T-Mobile HotSpot service in more than 7,000 U.S. locations, including convenient venues such as select Starbucks®, Borders®, FedEx Kinko’s™, Hyatt® Hotels & Resorts, Red Roof Inn™ locations, Sofitel and Novotel hotels, airline clubs of American®, Delta, United® and US Airways®, and many airports. For a complete list of T-Mobile HotSpot locations and more information about T-Mobile HotSpot Wi-Fi broadband service, please visit www.t-mobile.com/hotspot.
The COOLPIX S7c digital camera will be available nationwide in September 2006 with an MSRP of $349.95. For more information about this and other COOLPIX cameras, please visit www.nikondigital.com.
* Images sent via COOLPIX Connect can be sent only from the U.S.
** One year of complimentary T-Mobile HotSpot service begins from the first time you automatically connect your COOLPIX S7c digital camera to the T-Mobile network at a T-Mobile HotSpot location within the U.S. T-Mobile HotSpot service does not include access to the Internet at any Wi-Fi roaming locations. This offer expires on September 30, 2007.
About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is a member of the T-Mobile International group, the mobile telecommunications subsidiary of Deutsche Telekom AG. T-Mobile USA’s GSM/GPRS voice and data networks in the United States (including roaming and other agreements) reach more than 275 million people. In addition, T-Mobile operates the largest carrier-grade, commercial wireless broadband network in the United States, providing Wi-Fi access at more than 7,800 public locations throughout the country, with further Wi-Fi access being made available at nearly 30,000 international roaming locations. For more information, visit the company Web site at www.t-mobile.com. T-Mobile® is a federally registered trademark of Deutsche Telekom AG.
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User Friendly Cameras with High-Quality Components
MELVILLE, NY (February 21, 2006) - The Nikon COOLPIX family of digital cameras is pleased to announce the addition of three new cameras in its L, or Life, series. The Nikon COOLPIX L2, L3 and L4 combine high-quality design and construction with easy to use features available at affordable prices. All three cameras boast a sharp 3x optical Zoom-Nikkor lens, a big, bright 2.0-inch LCD and lightweight, compact body style (slimmest in it’s class with AA-type batteries) while offering high resolution of 6.0 effective megapixels for the COOLPIX L2, 5.1 effective megapixels for the COOLPIX L3 and 4.0 effective megapixels for the COOLPIX L4.
“The COOLPIX L-series cameras are ideal for entry-level to intermediate users who are looking for easy to use, beautifully designed cameras” says Bill Giordano, General Manager of Consumer Product Marketing for Nikon, Inc. “Each of these cameras feature Nikon’s Exclusive Feature System, which helps users improve their images in-camera. With these attractive price points and easy operability, anyone can take better pictures right out of the box.”
Nikon has developed the L Series with the snapshot consumer in mind and created well-featured cameras that can easily turn those snapshots into lasting memories. Unique to COOLPIX digital cameras, and now for the first time available throughout the line-up, is Nikon’s Exclusive Feature System, which gives users the power to automatically improve recorded images in-camera. This combination of in-camera features provides a quick, easy and seamless answer to dark pictures, blurry or out-of-focus shots and red eyes. The system includes:
- In-Camera Red-Eye Fix™: automatically detects and corrects red eye, a common condition that occurs in flash photography. You may never see red eye again.
- Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
- D-Lighting: selects and creates a copy of images with excessive backlight or insufficient flash illumination, adding light and detail where necessary.
- Blur Warning: alerts the user that a shot has resulted in a blurry picture allowing for it to be retaken before leaving the scene.
- Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.
Additionally, the L Series cameras include handy features such as, TV Quality Movie Mode** function (recording movies at up to 30fps with sound on the L2 and L3), Single and Continuous AF, Choice of White Balance and Noise Reduction to ensure better color reproduction in darker lighting conditions.
The COOLPIX L2, L3 and L4 all have a streamlined, easy to carry design that features a smooth, stylish finish and a curved grip that contributes to both design elegance and shooting stability. Adding to the cameras’ convenient portability, all of L-series models are AA-size battery and SD memory card compatible, with 32 MB of internal memory for the L2 and L3 and 16MB for the L4. If the user is unsure of which camera setting to use, the on-camera Help button can be pressed to display simple explanations for functions in the main menu. Each camera is packaged with a complimentary copy of Nikon’s PictureProject™ Software.
The big, bright, easy-to-view 2.0-inch LCD features new icons, function selection and color scheme and a choice of 15 Scene Modes - including four with Scene Assist, which displays useful framing guides in the monitor helping the user to compose the shot with optimal results - providing users with the ability to achieve crisp, clear images in a variety of situations such as Beach/Snow, Fireworks, Museum, Party/Indoor and more.
The COOLPIX L2 and L3 will be available in late February 2006 with MSRP’s of $199.95 for the L3 and $249.95 for the L2. The COOLPIX L4 will be available in March 2006 with an MSRP of $149.95. For more information about the L-series cameras and other COOLPIX cameras, please visit www.nikondigital.com.
*Face-recognition capability may be limited in some shooting conditions.
** COOLPIX L4 does not record sound in the Movie Mode.
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Nikon Incorporates SLR-Inspired Technology Into a Compact Digital Camera
MELVILLE, NY (February 21, 2006) - Nikon today announced the COOLPIX P3 and P4, an expansion to its more advanced and feature-rich P, or Performance, Series of digital cameras. Designed for the photographer who enjoys a high level of control, advanced imaging technologies and the ability to take creative control of their photography, these two exciting new cameras combine 8.1 effective megapixels with a wide range of advanced in-camera technologies, taking compact digital photography to the next level.
“The COOLPIX P3 and P4 are the perfect camera for consumers who are looking for a customizable photography experience,” says Bill Giordano, General Manager of Consumer Product Marketing for Nikon, Inc. “These cameras take many technologies first available in Nikon’s SLR line and makes them readily and easily available to consumers looking for a capable, compact digital camera at a very attractive price.”
Nikon has added its Vibration Reduction (VR) system, a feature adapted directly from Nikon’s world-renowned SLR lenses, to the P Series cameras allowing them to capture rock-steady images at shutter speeds of up to three stops slower that could normally be hand held. VR capability is available at the push of a button in two modes (Normal and Active) in order to compensate for camera movement. VR Normal compensates for minor movements, most often associated with handheld shooting, while VR Active compensates for more pronounced movements, such as the vibration of a moving vehicle. An electronic adaptation of Vibration Reduction also applies to movie shooting, allowing for sharp video in low light conditions and keeping subjects clear during panning while helping to support faster framing on the cameras’ incredible, bright 2.5-inch LCD.
COOLPIX P Series digital camera users will enjoy the flexibility of a full array of exposure control settings similar to Nikon’s SLR models. Covering a broader area of the frame, the new 11 wide-area AF achieves better results in more diverse compositions - leaving photographers free to concentrate on the shot while the camera automatically achieves superior, sharp focus almost anywhere in the frame. In addition, there are 17 shooting modes, including nine advanced scene modes that allow photographers to produce pictures better suited to their own personal tastes - through the use of three effects that vary brightness, color intensity, sharpness, noise reduction and more.
To add even greater control, both cameras offer Aperture-priority Auto mode to let photographers benefit from aperture control in 1/3EV steps. Users can select large apertures for attractive background blurring or stop down to small apertures to extend crisp focus into the distance - all while the camera automatically selects the most appropriate shutter speed for optimized exposure.
To help photographers capture the action as it happens, both cameras feature continuous shooting at up to 1.8 frames per second, which is complimented by a five shot buffer that allows users to shoot in a continuous burst, with the camera recording the last five images taken. This speed allows the P Series cameras to be a great companion for SLR shooters looking for a smaller but powerful camera to take anywhere.
An addition to the successful COOLPIX P1 and P2 cameras, the new P3 also comes equipped with the ability to transfer images wirelessly through the camera’s built in Wi-Fi feature*. Nikon’s wireless solution is fun and convenient and allows consumers to send their pictures wirelessly to a computer. In addition, pictures can be sent wirelessly to any PictBridge-enabled printer**. The Wi-Fi feature to transfer images to a computer is built into the camera and requires no additional accessories.
Unique to COOLPIX digital cameras, and now for the first time available throughout the line-up, is Nikon’s Exclusive Feature System, which gives users the power to automatically improve recorded images in-camera. This combination of in-camera features provides a quick, easy and seamless answer to underexposed pictures due to excessive backlight or insufficient flash, blurry or out-of-focus shots and red eyes. The system includes:
- In-Camera Red-Eye Fix™: automatically detects and corrects red eye, a common condition that occurs in flash photography. You may never see red eye again.
- Face-Priority AF***: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
- D-Lighting: selects and creates a copy of images with excessive backlight or insufficient flash illumination, adding light and detail where necessary
- Blur Warning: alerts the user that a shot has resulted in a blurry picture allowing for it to be retaken before leaving the scene.
- Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.
Additionally, the P Series cameras include handy features such as, TV Quality Movie Mode
function (recording movies at up to 30 fps with sound limited only by the available memory, Single and Continuous AF, Choice of White Balance and Noise Reduction to ensure better color reproduction in darker lighting conditions.
The COOLPIX P3 and P4 will be available in March 2006 with a MSRP of $449.95 and $399.95, respectively. The Wireless Print Adaptor (PD-10) is currently available and has an MSRP of $49.95. For more information about these models and other COOLPIX cameras, please visit www.nikondigital.com.
Tags: compact digital, compact digital camera, digital cam, Digital Camera, digital camera user, digital camera users, Digital cameras, digital photograph, digital photography, exposure control, flash, flash photography, images, lense, lenses, megapix, megapixel, megapixels, memory, new camera, nikon, nikon inc, nikondigital, photo, photograph, photographer, photographers, photography, picture, pictures, pixel, red eye, sharpness, shutter speed, shutter speeds, white balance
Author: Ernie Delgado
Professional photographers know exactly what they’re looking for when they purchase a digital camera. Years of experience and fine tuning digital cameras every day makes the choice clear for them. For the rest of us, a new camera purchase can be a daunting experience. I know when I first got into digital cameras the technology seemed a little intimidating- but it doesn’t have to be. Here’s a short guide with ten things to look for when, as an amateur photographer, you’re ready to replace that antique sitting on the top shelf of the closet.
1. Resolution – When digital cameras first came out, it was all about the megapixels. There was a wide variety of sizes (and prices) available- however, now most of even the smallest digital cameras are 5 megapixels, which is more than adequate for your typical 4×6 vacation photos and the occasional 8×10. The time to go larger is when you want to regularly create larger pictures- or you want to be able to zoom in on areas of specific detail and print those. The compromise you must make for those larger pictures is more space used on your memory card, so if you get a higher megapixel camera, make sure to pick some extra cards.
2. Exposure control – For most amateurs, aperture size and shutter speeds are a mystery. What should I use when? The manufacturers have addressed this with scene preset modes. Picking the correct mode allows you to select the proper settings of, for example, a close-up by simply clicking ‘Macro Mode’ instead of manually configuring the camera. If you’re interested in digital cameras as a hobby, manual configuration options are something you should look for.
3. Zooms –There are two types of zoom available, optical zoom and digital. The one you should really pay attention to is optical zoom- pictures using optical zoom are sharper. Also understand that when the camera is using the higher magnification settings, it will be more vulnerable to shaking, so you may want to pick up a tripod if you’ll be using that zoom most of the time.
4. Size – Take a little time to think about what you’re going to be using your camera for. There’s always a tradeoff between size and functionality- here’s a quick summary:
a. Ultra Compact – small, light pocket sized cameras. Some may have fewer features.
b.Compact- fit in a modest camera case, great for point and shoot pictures.
c. Advanced- more functionality here along with more size. Typically we see buttons for modes as opposed to menus (which saves having to navigate), better zooms, and they also accept accessories (lenses, filters, etc.)
d. Digital Single Lens Reflex (DSLR) – Heavy and large, these offer the best functionality; typically professionals and serious photographers use them.
5. Weight – Hand in hand with size is camera weight. Generally speaking, more features equals more weight, so think carefully about what you really need. A small, light camera with fewer features is a better choice if you want to take it everywhere and get lots of pictures, as opposed to a heavy monster you dread having to lug and only use once in a while.
6. Batteries –Basically batteries come in two formats, proprietary battery packs, and then there are cameras that accept AA batteries. If you get a camera with the proprietary pack, it’s worth it to purchase another one as backup, because invariably you’ll want to take a picture and the battery will die. I recommend getting a camera that allows you to use AA batteries- if you need to buy a set in pinch you can, and you also have the flexibility of buying rechargeables and using them again and again.
7. Speed- When you are ready to purchase, be sure to check out the lag on button press. If you want to photograph things in motion (kids, pets, sports, etc) it can be very frustrating to try to snap that perfect picture and have the image captured 5 seconds later after the moment has passed. Some cameras offer continuous shutter mode, which allows you to snap pictures in sequence. For most amateurs 5 frames per second is adequate.
8. Manual Focus – part of the beauty of digital cameras is most of them take care of focusing for you. In some situations you may want the ability to manually focus to bring out detail.
9. Low Light Modes – Some cameras have auxiliary lights to help focus or even night vision mode. If you’re going to be taking pictures at night, it’s worth the money to add this to your checklist.
10. Accessories- Most people focus exclusively on the camera, and the accessories are an afterthought. Depending on where you buy your camera, you may be able to get a package deal that includes things you would have to buy anyway, like a case, memory cards, extra batteries and the like. If you buy your camera in a camera store don’t be afraid to negotiate, many will give you a better price or throw in extras like photography lessons.
When you buy a digital camera there’s no need to be intimidated, just do some research online and have an idea of what you want to do with your camera, create a list of important points, and then buy with confidence.
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Author: Frederic Madore
Photography is not only a hobby it is often a business matter for many. For those people one of the most important factors is to have the right equipment. This equipment is responsible for taking high quality pictures. Of course the most important part of this equipment is the camera. One of those high quality cameras would be the Canon Ixus Digital Camera models.
There are many different models in the Canon Ixus Digital Camera family. You also have the choice between to types of Ixus camera: The Regular digital cameras or the compact digital cameras. Of course there are many common factors between regular and compact digital cameras but you should look at the differences between the two before you buy a Canon Ixus digital Camera.
If you look at the various Canon Ixus Digital cameras you will soon find that what you get is a stylish camera combined with amazing technology. You could easily qualify them as superior performance digital cameras. The latest camera in the Canon Ixus Digital camera family is the Canon Ixus 800IS. This new camera comes with an integrated Image Stabilizer (IS).
This feature will help you reduce the shake that can occur while you are holding the camera. This will ensure you take high quality pictures even in the worst conditions. Soon you will start to use you Canon Ixus Digital camera in places you would have never though of before.
The entire Canon Ixsus digital camera family comes with amazing features. Here are some of the features you can expect to have on the Canon Ixus 800IS:
- 4x optical zoom ability
- 6 megapixel (amazing image quality)
There is also a recordable media found on this type of camera. The one found on the Canon ixus digital camera 800IS is internal and SD card. The ISO rating for this camera is between 80 and 800. The menu of the camera is very rich in feature and very well organized.
Of course like various camera model you can expect to have a great range of exposure with your Canon Ixus digital camera. Amongst those various exposure options you will find functions such as sports mode, portrait mode you will also find manual functions like aperture priority, shutter priority and many more.
The great thing about Canon Ixus Digital camera is the great range of features you have, on top of that its design is very nice. The fact that the camera is very light you will probably carry it everywhere without any problem.
In conclusion being an owner of a Canon Ixus Digital Camera means that you have everything you need to take those high quality pictures. Can you capture the perfect shot? With this kind of camera there is no reason not to.
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Author: Matt Peters
If you have a passion for photography but don’t exactly have a lot of cash, finding a suitable camera may be hard for you. Digital cameras don’t come cheap because of the numerous features involved that are lacking in the traditional manual camera. But you don’t have to fret about how much you have to cash out because a discount digital camera is actually available.
A discount digital camera is a camera that is being sold for a lesser price because either it has already gone out of fashion or the manufacturer has already produced a more advanced model. Discount digital cameras come in two kinds – brand-new and used. For some, it is better to buy a specific camera several months to a year after its release because it is cheaper. Though new cameras offer a wider range of features, a discount digital camera offers close to the same features though they can be a bit out of date. You can find discount digital cameras from Discount Camera in the San Francisco Bay area.
Discount digital cameras surfaced when digital cameras broke into the single-use trade. This means that products are used only once and then returned. With a single-use camera, the amount of pictures to be taken is set on a certain limit. After using the camera, it is then sold for a lesser price. The popularity of this market eventually led to the dropping of the prices of newly released cameras. Consumers are predisposed to buy cheaper cameras due to tight budgets. Only avid photographers splurge on highly expensive cameras for better image quality.
The drop of the price point resulted in a fierce competition, which is inevitable in any consumer market. Most manufacturers today compensate through a barrage of advertisements. Features are either highlighted or omitted, depending on the target audience. So it is tasking to select the best digital camera. Even choosing a discount digital camera is difficult. What you have to remember is the reason why you are buying a camera at all. If it is just for recreational use, then you will find a lot of cameras that will suit you. They are relatively cheap compared to high-end professional digital cameras.
When choosing a discount digital camera, you have to check for cuts and scratches if it is used. You also need to measure its performance; image quality, type of battery and media, zoom performance and megapixels. Color sharpness is important in any digital camera. Your only issue with it is choosing the camera with the best image quality that is within your budget. Ensure that the batteries you need aren’t expensive or if the camera needs a special type of battery to be operational. You also have to consider the memory stick or card that comes with your camera. Take into account its compatibility with your equipment. With zoom performance, you only need to check the optical zoom. Digital zoom is equally important but not as much as optical zoom. If your camera has a high optical zoom, this prevents your image from getting broken into minute pixels when you enlarge it. The degree of megapixels assures you of the quality of the image.
To find a discount digital camera, you only have to scope out your local area. By being resourceful, you just need a little cash to support a lifetime hobby.
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Digital cameras, which employ reusable memory cards instead of film, give you far more creative control than film cameras can. With a digital camera, you can transfer shots to your computer, then crop, adjust color and contrast, and add textures and other special effects. Final results can be made into cards or T-shirts, or sent via e-mail, all using the software that usually comes with the camera. You can make prints on a color inkjet printer, or by dropping off the memory card at one of a growing number of photofinishers. You can upload the file to a photo-sharing Web site for storage, viewing, and sharing with others.
Like camcorders, digital cameras have LCD viewers. Some camcorders can be used to take still pictures, but a typical camcorder’s resolution is no match for a good still camera’s.
WHAT’S AVAILABLE
The leading brands are Canon, Fujifilm, HP, Kodak, Olympus, and Sony; other brands come from consumer-electronics, computer, and traditional camera and film companies.
Digital cameras are categorized by how many pixels, or picture elements, the image sensor contains. One megapixel equals 1 million picture elements. A 3-megapixel camera can make excellent 8×10s and pleasing 11×14s. There are also 4- to 8-megapixel models, including point-and-shoot ones; these are well suited for making larger prints or for maintaining sharpness if you want to use only a portion of the original image. Professional Digital cameras use as many as 14 megapixels.
Price range: $200 to $400 for 3 megapixels; $250 to $400 for 4 and 5 megapixels; $300 to $1,000 for 6 to 8 megapixels.
IMPORTANT FEATURES
Most Digital cameras are highly automated, with features such as automatic exposure control (which manages the shutter speed, aperture, or both according to available light) and autofocus.
Instead of film, digital cameras typically record their shots onto flash-memory cards. CompactFlash and SecureDigital (SD) are the most widely used. Once quite expensive, such cards have tumbled in price–a 128-megabyte card can now cost less than $50. Other types of memory cards used by cameras include Memory Stick, Smart Media and xD-picture card. A few cameras, mainly some Sony models, use 3 1/4-inch CD-R or CD-RW discs.
To save images, you transfer them to a computer, typically by connecting the camera to the computer’s USB or FireWire port or inserting the memory card into a special reader. Some printers can take memory cards and make prints without putting the images on a computer first. Image-handling software, such as Adobe Photoshop Elements, Jasc Paint Shop, Microsoft Picture It, and ACDSee, lets you size, touch up, and crop digital images using your computer. Most digital cameras work with both Windows and Macintosh machines.
The file format commonly used for photos is JPEG, which is a compressed format. Some cameras can save photos in uncompressed TIFF format, but this setting yields enormous files. Other high-end cameras have a RAW file format, which yields the image data with no processing from the camera.
Digital cameras typically have both an optical viewfinder and a small color LCD viewer. LCD viewers are very accurate in framing the actual image you get–better than most of the optical viewfinders–but they use more battery power and may be hard to see in bright sunlight. You can also view shots you’ve already taken on the LCD viewer. Many digital cameras provide a video output, so you can view your pictures on a TV set.
Certain cameras let you record an audio clip with a picture. But these clips use additional storage space. Some allow you to record limited video, but the frame rate is slow and the resolution poor.
A zoom lens provides flexibility in framing shots and closes the distance between you and your subject–ideal if you want to quickly switch to a close shot. The typical 3x zoom on mainstream cameras goes from a moderately wide-angle view (35mm) to moderate telephoto (105mm). You can find cameras with extended zoom ranges between 8x and 12x, giving added versatility for outdoor photography. Other new cameras go down to 24 or 28 mm at the wide-angle end, making it easier to take in an entire scene in close quarters, such as a crowded party.
Optical zooms are superior to digital zooms, which magnify the center of the frame without actually increasing picture detail, resulting in a somewhat coarser view.
Sensors in digital cameras are typically about as light-sensitive as ISO 100 film, though some let you increase that setting. (At ISO 100, you’ll likely need to use a flash indoors and in low outdoor light.) A camera’s flash range tells you how far from the camera the flash will provide proper exposure: If the subject is out of range, you’ll know to close the distance. But digital cameras can tolerate some underexposure before the image suffers noticeably.
Red-eye reduction shines a light toward your subject just before the main flash. (A camera whose flash unit is farther from the lens reduces the risk of red eye. Computer editing of the image may also correct red eye.) With automatic flash mode, the camera fires the flash whenever the light entering the camera registers as insufficient. A few new cameras have built-in red-eye correction capability.
Some cameras that have powerful telephoto lenses now come with image stabilizers. These compensate for camera shake, letting you use a slower shutter speed than you otherwise could for following movement. But an image stabilizer won’t compensate for the motion of subjects.
Most new 6- to 8-megapixel cameras come with full manual controls, including independent controls for shutter and aperture. That gives serious shutterbugs control over depth of field, shooting action, or shooting scene with tricky lighting.
HOW TO CHOOSE
The first step is to determine how you will use the camera most of the time. Consider these two questions:
How much flexibility to enlarge images do you need? If you mainly want to make 4×6 snapshots, a camera with a 3- or 4-megapixel resolution will be fine. Such a camera will also make an 8×10 print of an entire image without alteration that looks as sharp as one from a 6- or 8-megapixel model. But to enlarge the image more or enlarge only part of it, you’ll want a 6- to 8-megapixel camera.
How much control do you want over exposure and composition? Cameras meant for automatic point-and-shoot photos, with a 3x-zoom lens, will serve snap shooters as well as dedicate hobbyists much of the time. The full-featured cameras in the 6- to 8-megapixel range offer capabilities that more-dedicated photographers will want to have. Two of the more important capabilities are a zoom range of 5x to 10x or more, which lets you bring distant outdoor subjects close and also lets you shoot candid portraits without getting right in your subject’s face, and a full complement of manual controls that you determine the shutter speed and lens opening. ‘
Once you’ve established the performance priorities that you need from a camera, you can narrow your choices further by considering these convenience factors:
Size and weight. The smallest, lightest models aren’t necessarily inexpensive 3-megapixel cameras. And the biggest and heaviest aren’t necessarily found at the high end. If possible, try cameras at the store before you buy. That way, you’ll know which one fits you hand best and which can be securely gripped. In our tests, we have found that some of the smallest don’t leave much room even for small fingers.
Battery type and life. All digital cameras can run on rechargeable batteries of one of two types: an expensive battery pack or a set of AA batteries. In our tests of the cameras, neither battery type had a clear performance advantage. The best-performing cameras offer upward of 300 shots on a charge, while the worst manage only about 50. We think it’s more convenient to own a camera that accepts AA batteries. You can buy economical, rechargeable cells (plus a charger) and drop in a set of disposable lithium or alkaline batteries if the rechargeable run down in the middle of the day’s shooting.
Camera speed. With point-and-shoot cameras like the ones we tested, you must wait after each shot as the camera processes the image. Most models let you shoot an image every few seconds, but a few make you wait 5 seconds or more. They may frustrate you when you’re taking photos in sequence.
Your other cameras. If you’re adding a camera to your lineup or trading up to a more versatile model, look first for one that’s compatible with the other cameras. If it is, you can share memory cards and batteries. Designs within a camera brand line are often similar. So staying wit the brand you have lowers the learning curve on the new camera for family members who switch between cameras.
Copyright © 2002-2006 Consumers Union of U.S., Inc.
For the latest information on this and many other products and services, visit www.ConsumerReports.org.
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Author: Boris C.
Main Concept And Evolution
When digital cameras became common, a question many photographers asked was whether their film cameras could be converted to digital. The first recorded attempt at building a digital camera was by Steven Sasson, an engineer at Eastman Kodak. The first true digital camera that recorded images as a computerized file was likely the Fuji DS-1P of 1988, which recorded to a 16 MB internal memory card that used a battery to keep the data in memory.
Digital cameras can include features that are not found in film cameras, such as:
- Displaying an image on the camera’s screen immediately after it is recorded.
- The capacity to take thousands of images on a single small memory device.
- The ability to record video with sound.
- The ability to edit images and deletion of images allowing re-use of the storage they occupied.
A digital camera is a camera that takes video or still photographs, or both, digitally by recording images on a light-sensitive sensor. Most digital cameras measure subject distance automatically using acoustic or electronic techniques, but it is not customary to say that they have a rangefinder. The resolution of a digital camera is often limited by the camera sensor (typically a CCD or CMOS sensor chip) that turns light into discrete signals, replacing the job of film in traditional photography.
Digital cameras have high power requirements, and over time have become increasingly smaller in size, which has resulted in an ongoing need to develop a battery small enough to fit in the camera and yet able to power it for a reasonable length of time. Digital cameras are incorporated into many devices ranging from PDAs and mobile phones (called camera phones) to vehicles and even webcams. Webcams are digital cameras attached to computers, used for video conferencing or other purposes.
When You Buy Digital Camera
Measuring the “pixels per dollar” as a basic measure of value for a digital camera, there has been a continuous and steady increase in the number of pixels each dollar buys in a new camera consistent with the principles of Moore’s Law. Before you buy digital camera, it is important to determine what kind of pictures you want to take with it. Be sure to check first its capacity to produce high quality photo images and don’t forget about camera’s batteries - make sure they are rechargeable.
When you buy digital camera, sometimes the spending does not end there. For instance you may want to buy additional memory if the one that is already included doesn’t suit your need and its capacity is not enough for you. This is why you must make sure that the gadget that you buy has not only a “built-in” memory or a card slot for external and additional memory, but also includes memory card with good enough capacity.
The LCD is a special consideration you have to look into when you buy a digital camera. This is a small screen located at the back of a digital camera that allows you to preview the pictures you took. This has to be considered when you buy digital camera, because it uses up a lot of battery power.
It is essential for you to feel comfortable holding your digital camera while shooting. So, before you buy digital camera, the right thing will be to test and check if you are comfortable holding it and using it. Special features that will suit your needs should be thought about, too before you buy digital camera. No matter what your needs and wants are for the device, your financial resource will play a huge part in dictating the type of digital camera you will buy. When buying digital camera in online store, make sure you already know what you want and start sorting by lowest price first and later calculating shipping and sales tax.
With these information, you can now figure out what you really need and want before you buy digital camera.
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