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21 Sep 08 NIKON PRESENTS FIVE NEW COOLPIX CAMERAS

’s New COOLPIX Developed with Consumer’s Digital Needs in Mind

MELVILLE, NY (August 24, 2006) - Consumers stand in front of a counter telling themselves they want an easy to use camera that takes great . today unveiled two new “L” or Life series cameras and three new “S” or Style series cameras with the consumer’s taking needs in mind. These new cameras incorporate existing technologies that have excited so many new users and added additional useful features to enhance the overall experience.

“Developed with the consumer in mind, has combined exceptional features with world-renowned quality design and style at attractive prices,” says Bill Giordano, General Manager Marketing, COOLPIX for , Inc. “From entry-level to advanced technologies, our designers and engineers have done an outstanding job of adopting design styles and intuitive technology that directly address what the consumer asks for - a camera that looks great and performs just as well.”

Every camera in the COOLPIX family is equipped with ’s In-camera Image Innovations to fix common problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects with insufficient light. The cameras are also equipped with Blur Warning, which alerts the user when an image is blurred, and Best Shot Selector, a feature which automatically identifies and saves the sharpest image from a series.

In addition, every new COOLPIX camera features TV Quality Move Mode** (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of selections and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all functions throughout the menu.

Made Easy with ’s COOLPIX L5
Continuing the Life series , has introduced the COOLPIX L5 which combines high-quality features like a 5x -Nikkor glass lens, an incredible, bright 2.5 inch LCD and same advanced Lens Shift Vibration Reduction (VR) found in many lens systems. Lens shift VR technology allows the user to make the most of the 5x . Adding to the convenience are three unique image innovations accessible via a One-Touch portrait button, which activates Face-priority AF, In-Camera Red-Eye Fix and D-Lighting. The L5 runs on two AA- which power this 7.2 effective camera and is compatible with the widely available SD card.

’s COOLPIX L6 Keeps Going and Going
’s L6 adds powerful imaging performance, easy operation and outstanding life that allows the user to shoot with greater confidence for better-looking results. The L6 boasts 6.0 effective and a 3x -Nikkor glass lens, making it a cinch to capture everything from pleasing portraits to expansive landscapes with true-to-life color and fine detail. The L6 can take an unprecedented 1,000 on a single set of the included Energizer® e2® Lithium® AA , the most of any camera in its class.

Highly convenient, such extended life is ideally suited for travel or when capturing important events, such as a wedding, where you can’t afford to run out of power.

The COOLPIX L6 offers light sensitivity beyond conventional compact digitals, with settings up to ISO 800. This means users can shoot in lower light without having to use a long exposure. It also allows users to select higher for the capture of fast-moving subjects.

’s COOLPIX S9 Blends Stunning Design with Innovative Technology
unveils new the COOLPIX S9 for style-savvy consumers who want a fashionable camera at exceptional price. The S9 blends beautiful aesthetic attributes and advanced imaging technology. The S9 is a 6.1 , easy-to-use camera in a slim, stylish body. The camera is equipped with a 3x -Nikkor ED glass lens to ensure sharp, creative freedom and a 2.5 inch to compose and share .

For ease of use, the COOLPIX S9 makes it seamless for consumers to access ’s In-camera Image Innovations through a One-Touch Portrait Button, located on the top of the camera.

The COOLPIX S9 offers a Stop-Motion feature for creating fun, stop-motion animated video shorts. To use the feature, the consumer simply needs to pose an object that they want to animate, take a , re-position the object and again. Opaque versions of previous shots are shown on the camera’s LCD to assist users when positioning and repositioning their object. Once shooting is completed, the S9 automatically creates a Quicktime™ video of the object’s movement in-camera.

The COOLPIX S10 Offers Adventurers and Enthusiasts in a Mighty 10x Camera

The new COOLPIX S10 features an incredible 10x optical -Nikkor glass lens, Vibration Reduction (VR), 6.0 effective , a 2.5″ LCD and an innovative, compact swivel design allowing the long- camera to fit into a shirt pocket. The powerful 10x, optical combined with ’s VR and innovative body design gives digital unprecedented freedom and creativity with the ability to take from a wide range of angles such as overhead, from the hip and even self portraits.

With the advantage of Vibration Reduction (VR) capability, the COOLPIX S10 allows users to overcome camera shake to take sharper, more stable in a range of shooting situations. The S10 includes a High-Sensitivity option up to an impressive ISO 800.

Furthermore, the COOLPIX S10 adds new entertainment to with ’s Pictmotion function that lets users combine , movies, music and visual styles for automatically produced audiovisual shows, in-camera. It’s easy for everyone to gather and watch Pictmotion shows together because the LCD of the COOLPIX S10 has an impressively wide viewing angle of 170 degrees.

The New COOLPIX S7c Takes Great and E-mails Them!
The new COOLPIX S7c combines high-quality imaging performance and style with impressive new sharing technology to make the S7c the most technologically advanced compact that has ever released.

The S7c is a 7.1 effective camera with a 3x -Nikkor ED glass lens with a One-Touch Portrait Button that acts as a shortcut to three In-Camera Image Innovations. The COOLPIX S7c also offers Vibration Reduction (VR), Pictmotion and a High-Sensitivity mode up to a 1600 ISO and the new Stop-Motion feature.

The S7c incorporates Wireless transfer, which enables a to send from the camera’s to a computer or printer wirelessly. The COOLPIX S7c is also compatible with ’s all-new COOLPIX CONNECT service that lets users take and then e-mail them to friends across the world in mere seconds.

and T-Mobile™ have partnered to give customers the amazing ability to email directly from the new COOLPIX S7c.The first time you connect your COOLPIX S7c in one of the 7,000 T-Mobile HotSpot locations, your one year of complimentary T-Mobile Camera Wi-Fi service (for ) will be automatically activated*. Simply turn on your COOLPIX S7c, choose Wi-Fi mode to automatically connect your camera to the T-Mobile Hotspot or open access network, and you can email directly from your COOLPIX S7c. You are connected right out of the box!

The new COOLPIX camera line-up will be available nationwide September 2006. For more information about this and other COOLPIX cameras, please visit www..com.

* One year of T-Mobile HotSpot service begins from the first time you automatically connect in a T-Mobile HotSpot location. Does not include access at Wi-Fi roaming locations. This offer expires on September 30, 2007.

T-Mobile and HotSpot and design are federally registered trademarks and the magenta color is a trademark of Deutsche Telekom AG. © 2006 T-Mobile USA, Inc.

About
, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 NIKON’S COOLPIX DIGITAL CAMERAS FEATURE INNOVATIVE IMAGE TECHNOLOGIES IN AN EASY TO USE DESIGN

’s New COOLPIX Allows Users to Capture and Share Just about Anywhere

MELVILLE, NY (August 24, 2006) - Consumers look for the best technology to keep up with their lifestyle. has consistently developed that have connected with consumers needs by providing unsurpassed technology that enhances the taking experience. Today, announced the addition of five new COOLPIX cameras with the consumer in mind.

acknowledges that consumer’s levels vary, which is why the new cameras include a variety of features for every level,” says Bill Giordano, General Manager Marketing, COOLPIX for , Inc. “Each camera in the new line-up includes similar image technologies but with additional features that will allow the user to take great right out of the box. The use of a One-Touch Portrait Button on the outside of the camera makes it easy for beginners to capture great that they deserve.”

In-Camera Image Innovations for More Satisfying
Consistent in ’s COOLPIX is ’s In-camera Image Innovations which fix common problems. This system includes Face-priority AF*, which can automatically find and focus on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects with insufficient light. The cameras are also equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature which automatically identifies and saves the sharpest image from a series.

Making it easier than ever to get great-looking , the L5, S7c, S9 and the S10 feature a handy One-Touch Portrait Button that acts as a shortcut to three image innovations; In-Camera Red-Eye Fix, Face-priority AF and D-Lighting. Satisfying shooting is made possible with a choice of 15 Scene modes in all the COOLPIX cameras.

In addition, every new COOLPIX camera features TV Quality Move Mode** function (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of selections and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all functions throughout the menu.

Steady Made Possible with Vibration Reduction
has introduced Vibration Reduction into a selection of the new COOLPIX cameras. ’s Vibration Reduction detects camera movement, makes precise automatic in-camera adjustments to produce stunning results with reduced blur. So whether you are panning, shooting in low light, or taking a handheld macro shot, you get a sharper, clearer .

Create and Share Using Pictmotion and Stop-motion Movie
Much more than a slideshow, Pictmotion makes it easy to share the joy of with others. Offering entertainment in-camera, it allows users to choose up to 30 or movies, select one of five soundtracks already in the camera or load new ones to match the mood*, then select a visual style. The COOLPIX S7c and the S10 then produce a show automatically in-camera with pace and transitions set in harmony with the music and style. There’s also a new Stop-motion movie function, accessible in the S7c and S9 COOLPIX cameras, that lets users create fun, animated movies. Users simply select objects or models they wish to animate, shoot them, move them, then shoot again. The COOLPIX S7c and S9 then automatically create impressive animated movies in-camera.

Reaching New Heights With Expanded Wi-Fi Capability
With a built-in Wi-Fi that complements the overall attraction of the wave-surface design, the COOLPIX S7c offers the freedom and flexibility of Wireless LAN support (IEEE 802.11b/g). With Wireless transfer, it enables to send from to a computer on demand. With Wireless shooting, it lets users transfer each image to the computer as soon as it’s shot. Wireless printing sends wirelessly for printing on a PictBridge-compatible printer***. And with ’s exciting new COOLPIX CONNECT service, users can wirelessly upload to the COOLPIX CONNECT server****. and T-Mobile™ have partnered to give customers the amazing ability to email directly from the new COOLPIX S7c. The first time you connect your COOLPIX S7c in one of the 7,000 T-Mobile HotSpot locations, your one year of complimentary T-Mobile Camera Wi-Fi service (for ) will be automatically activated. Simply turn on your COOLPIX S7c, choose Wi-Fi mode automatically connecting the camera to the T-Mobile Hotspot or open access network, and you can email directly from your COOLPIX S7c. COOLPIX Connect service enables a total of up to 50MB of to be sent to the server and stored there for up to two weeks. It also sends an email to each specified recipient with a link to the page, allowing users to invite friends and family members to view the right away, download them to their own computer or enjoy them as a slideshow.

The new COOLPIX camera line-up will be available nationwide September 2006. For more information about this and other COOLPIX cameras, please visit www..com.

*Face-recognition capability may be limited in some shooting conditions.
** Via PictureProject for Windows only; each file up to 3 minutes long.
*** Requires optionally available Wireless Printer Adapter PD-10.
**** COOLPIX CONNECT is compatible with most domestic Wi-Fi access points throughout the world and with T-Mobile Hotspots in the U.S.A. T-Mobile Hotspots can be used free of charge for the first year.
T-Mobile and HotSpot and design are federally registered trademarks and the magenta color is a trademark of Deutsche Telekom AG. © 2006 T-Mobile USA, Inc.

About
, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 NIKON AND T-MOBILE OFFER LATEST TECHNOLOGY AND NEW SERVICE TO EMAIL PICTURES DIRECTLY FROM YOUR CAMERA

New COOLPIX S7c Captures Great and Enables Sharing From More Than 7,000 T-Mobile Hotspot Locations

MELVILLE, NY (August 24, 2006) - today announces a partnership with T-Mobile USA, Inc. that enables owners of the new COOLPIX S7c to access T-Mobile Hotspot Wi-Fi Service in order to be able to wirelessly share with family and friends. Coinciding with the launch of ’s COOLPIX S7c, the Wi-Fi service called “COOLPIX CONNECT” makes it possible for users of the to take high-quality and send them via e-mail* through a direct high-speed Wi-Fi connection at T-Mobile’s U.S.-based Hotspot locations. The COOLPIX S7c is a 7.1 , 3x Nikkor ED lens camera that combines high-quality imaging performance, style and impressive new - sharing technology.

“The S7c is the most technologically advanced compact that has ever released,” says Bill Giordano, General Manager Marketing, COOLPIX for , Inc. “’s all-new COOLPIX CONNECT service allows users to take with the new COOLPIX S7c camera and send them to family and friends across the globe. The partnership with T-Mobile provides customers with the opportunity to share their easily and seamlessly.”

Working with T-Mobile, ’s COOLPIX CONNECT provides COOLPIX S7c users with Wi-Fi service that offers unmatched convenience and ease of use. The first time that a COOLPIX S7c user connects the camera to the T-Mobile network at any of the thousand T-Mobile HotSpot locations nationwide, that user’s one year of complimentary T-Mobile HotSpot service is automatically activated**. Choosing Wi-Fi mode on the COOLPIX S7c in a U.S.-based T-Mobile Hot Spot location automatically connects the camera to the T-Mobile network, activates the complimentary T-Mobile HotSpot service, and readies the camera to share through a high-speed Wi-Fi connection.

The T-Mobile HotSpot service enables a total of up to 50MB of to be sent to a T-Mobile server and stored for a maximum of two weeks. The server sends an email to each specified recipient with a thumbnail and a link to a Web page, thereby allowing COOLPIX S7c users to invite friends and family members to view the right away, download full- versions of the to their own computer, or enjoy the as a slideshow.

COOLPIX S7c customers can access T-Mobile HotSpot service in more than 7,000 U.S. locations, including convenient venues such as select Starbucks®, Borders®, FedEx Kinko’s™, Hyatt® Hotels & Resorts, Red Roof Inn™ locations, Sofitel and Novotel hotels, airline clubs of American®, Delta, United® and US Airways®, and many airports. For a complete list of T-Mobile HotSpot locations and more information about T-Mobile HotSpot Wi-Fi broadband service, please visit www.t-mobile.com/hotspot.

The COOLPIX S7c will be available nationwide in September 2006 with an MSRP of $349.95. For more information about this and other COOLPIX cameras, please visit www..com.

* sent via COOLPIX Connect can be sent only from the U.S.
** One year of complimentary T-Mobile HotSpot service begins from the first time you automatically connect your COOLPIX S7c to the T-Mobile network at a T-Mobile HotSpot location within the U.S. T-Mobile HotSpot service does not include access to the Internet at any Wi-Fi roaming locations. This offer expires on September 30, 2007.

About
, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is a member of the T-Mobile International group, the mobile telecommunications subsidiary of Deutsche Telekom AG. T-Mobile USA’s GSM/GPRS voice and data networks in the United States (including roaming and other agreements) reach more than 275 million people. In addition, T-Mobile operates the largest carrier-grade, commercial wireless broadband network in the United States, providing Wi-Fi access at more than 7,800 public locations throughout the country, with further Wi-Fi access being made available at nearly 30,000 international roaming locations. For more information, visit the company Web site at www.t-mobile.com. T-Mobile® is a federally registered trademark of Deutsche Telekom AG.

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21 Sep 08 Nikon COOLPIX Makes Memories Easy and Affordable

User Friendly Cameras with High-Quality Components

MELVILLE, NY (February 21, 2006) - The COOLPIX family of is pleased to announce the addition of three new cameras in its L, or Life, series. The COOLPIX L2, L3 and L4 combine high-quality design and construction with easy to use features available at affordable prices. All three cameras boast a sharp 3x optical -Nikkor lens, a big, bright 2.0-inch LCD and lightweight, compact body style (slimmest in it’s class with AA-type ) while offering high of 6.0 effective for the COOLPIX L2, 5.1 effective for the and 4.0 effective for the COOLPIX L4.

“The COOLPIX L-series cameras are ideal for entry-level to intermediate users who are looking for easy to use, beautifully designed cameras” says Bill Giordano, General Manager of Consumer Product Marketing for , Inc. “Each of these cameras feature ’s Exclusive Feature System, which helps users improve their in-camera. With these attractive price points and easy operability, anyone can take better right out of the box.”

has developed the L Series with the snapshot consumer in mind and created well-featured cameras that can easily turn those into lasting . Unique to COOLPIX , and now for the first time available throughout the line-up, is ’s Exclusive Feature System, which gives users the power to automatically improve recorded in-camera. This combination of in-camera features provides a quick, easy and seamless answer to dark , blurry or out-of-focus shots and red eyes. The system includes:

- In-Camera Red-Eye Fix™: automatically detects and corrects , a common condition that occurs in . You may never see again.
- Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
- D-Lighting: selects and creates a copy of with excessive backlight or insufficient illumination, adding light and detail where necessary.
- Blur Warning: alerts the user that a shot has resulted in a blurry allowing for it to be retaken before leaving the scene.
- Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

Additionally, the L Series cameras include handy features such as, TV Quality Movie Mode** function (recording movies at up to 30fps with sound on the L2 and L3), Single and Continuous AF, Choice of and Noise Reduction to ensure better color reproduction in darker lighting conditions.

The COOLPIX L2, L3 and L4 all have a streamlined, easy to carry design that features a smooth, stylish finish and a curved grip that contributes to both design elegance and shooting stability. Adding to the cameras’ convenient portability, all of L-series models are AA-size and SD card compatible, with 32 MB of internal for the L2 and L3 and 16MB for the L4. If the user is unsure of which camera setting to use, the on-camera Help button can be pressed to display simple explanations for functions in the main menu. Each camera is packaged with a complimentary copy of ’s PictureProject™ Software.

The big, bright, easy-to-view 2.0-inch LCD features new icons, function selection and color scheme and a choice of 15 Scene Modes - including four with Scene Assist, which displays useful framing guides in the monitor helping the user to compose the shot with optimal results - providing users with the ability to achieve crisp, clear in a variety of situations such as Beach/Snow, Fireworks, Museum, Party/Indoor and more.

The COOLPIX L2 and L3 will be available in late February 2006 with MSRP’s of $199.95 for the L3 and $249.95 for the L2. The COOLPIX L4 will be available in March 2006 with an MSRP of $149.95. For more information about the L-series cameras and other COOLPIX cameras, please visit www..com.

*Face-recognition capability may be limited in some shooting conditions.
** COOLPIX L4 does not record sound in the Movie Mode.

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21 Sep 08 COOLPIX P3 and P4 Offer Powerful Performance

Incorporates SLR-Inspired Technology Into a Compact

MELVILLE, NY (February 21, 2006) - today announced the COOLPIX P3 and P4, an expansion to its more advanced and feature-rich P, or Performance, Series of . Designed for the who enjoys a high level of control, advanced imaging technologies and the ability to take creative control of their , these two exciting new cameras combine 8.1 effective with a wide range of advanced in-camera technologies, taking to the next level.

“The COOLPIX P3 and P4 are the perfect camera for consumers who are looking for a customizable experience,” says Bill Giordano, General Manager of Consumer Product Marketing for , Inc. “These cameras take many technologies first available in ’s SLR line and makes them readily and easily available to consumers looking for a capable, compact at a very attractive price.”

has added its Vibration Reduction (VR) system, a feature adapted directly from ’s world-renowned SLR , to the P Series cameras allowing them to capture rock-steady at of up to three stops slower that could normally be hand held. VR capability is available at the push of a button in two modes (Normal and Active) in order to compensate for camera movement. VR Normal compensates for minor movements, most often associated with handheld shooting, while VR Active compensates for more pronounced movements, such as the vibration of a moving vehicle. An electronic adaptation of Vibration Reduction also applies to movie shooting, allowing for sharp video in low light conditions and keeping subjects clear during panning while helping to support faster framing on the cameras’ incredible, bright 2.5-inch LCD.

COOLPIX P Series users will enjoy the flexibility of a full array of settings similar to ’s SLR models. Covering a broader area of the frame, the new 11 wide-area AF achieves better results in more diverse compositions - leaving free to concentrate on the shot while the camera automatically achieves superior, sharp focus almost anywhere in the frame. In addition, there are 17 shooting modes, including nine advanced scene modes that allow to produce better suited to their own personal tastes - through the use of three effects that vary brightness, color intensity, , noise reduction and more.

To add even greater control, both cameras offer Aperture-priority Auto mode to let benefit from aperture control in 1/3EV steps. Users can select large apertures for attractive background blurring or stop down to small apertures to extend crisp focus into the distance - all while the camera automatically selects the most appropriate for optimized exposure.

To help capture the action as it happens, both cameras feature continuous shooting at up to 1.8 frames per second, which is complimented by a five shot buffer that allows users to shoot in a continuous burst, with the camera recording the last five taken. This speed allows the P Series cameras to be a great companion for SLR shooters looking for a smaller but powerful camera to take anywhere.

An addition to the successful COOLPIX P1 and P2 cameras, the new P3 also comes equipped with the ability to transfer wirelessly through the camera’s built in Wi-Fi feature*. ’s wireless solution is fun and convenient and allows consumers to send their wirelessly to a computer. In addition, can be sent wirelessly to any PictBridge-enabled printer**. The Wi-Fi feature to transfer to a computer is built into the camera and requires no additional accessories.

Unique to COOLPIX , and now for the first time available throughout the line-up, is ’s Exclusive Feature System, which gives users the power to automatically improve recorded in-camera. This combination of in-camera features provides a quick, easy and seamless answer to underexposed due to excessive backlight or insufficient , blurry or out-of-focus shots and red eyes. The system includes:

- In-Camera Red-Eye Fix™: automatically detects and corrects , a common condition that occurs in . You may never see again.
- Face-Priority AF***: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
- D-Lighting: selects and creates a copy of with excessive backlight or insufficient illumination, adding light and detail where necessary
- Blur Warning: alerts the user that a shot has resulted in a blurry allowing for it to be retaken before leaving the scene.
- Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

Additionally, the P Series cameras include handy features such as, TV Quality Movie Mode
function (recording movies at up to 30 fps with sound limited only by the available , Single and Continuous AF, Choice of and Noise Reduction to ensure better color reproduction in darker lighting conditions.

The COOLPIX P3 and P4 will be available in March 2006 with a MSRP of $449.95 and $399.95, respectively. The Wireless Print Adaptor (PD-10) is currently available and has an MSRP of $49.95. For more information about these models and other COOLPIX cameras, please visit www..com.

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21 Sep 08 Ten Points to Remember When Buying a Digital Camera

Author: Ernie Delgado

Professional know exactly what they’re looking for when they purchase a . Years of experience and fine tuning every day makes the choice clear for them. For the rest of us, a purchase can be a daunting experience. I know when I first got into the technology seemed a little intimidating- but it doesn’t have to be. Here’s a short guide with ten things to look for when, as an amateur , you’re ready to replace that antique sitting on the top shelf of the closet.

1. – When first came out, it was all about the . There was a wide variety of sizes (and prices) available- however, now most of even the smallest are 5 , which is more than adequate for your typical 4×6 vacation and the occasional 8×10. The time to go larger is when you want to regularly create larger - or you want to be able to in on areas of specific detail and print those. The compromise you must make for those larger is more space used on your card, so if you get a higher camera, make sure to pick some extra cards.

2. – For most amateurs, and are a mystery. What should I use when? The manufacturers have addressed this with scene preset modes. Picking the correct mode allows you to select the proper settings of, for example, a close-up by simply clicking ‘’ instead of manually configuring the camera. If you’re interested in as a hobby, manual configuration options are something you should look for.

3. Zooms –There are two types of available, optical and digital. The one you should really pay attention to is optical - using optical are sharper. Also understand that when the camera is using the higher , it will be more vulnerable to shaking, so you may want to pick up a tripod if you’ll be using that most of the time.

4. Size – Take a little time to think about what you’re going to be using your camera for. There’s always a tradeoff between size and functionality- here’s a quick summary:
a. Ultra Compact – small, light pocket . Some may have fewer features.
b.Compact- fit in a modest , great for point and shoot .
c. Advanced- more functionality here along with more size. Typically we see buttons for modes as opposed to menus (which saves having to navigate), better zooms, and they also accept accessories (, filters, etc.)
d. Digital Single () – Heavy and large, these offer the best functionality; typically professionals and serious use them.

5. Weight – Hand in hand with size is camera weight. Generally speaking, more features equals more weight, so think carefully about what you really need. A small, light camera with fewer features is a better choice if you want to take it everywhere and get lots of , as opposed to a heavy monster you dread having to lug and only use once in a while.

6. –Basically come in two formats, proprietary packs, and then there are cameras that accept AA . If you get a camera with the proprietary pack, it’s worth it to purchase another one as backup, because invariably you’ll want to take a and the will die. I recommend getting a camera that allows you to use AA - if you need to buy a set in pinch you can, and you also have the flexibility of buying rechargeables and using them again and again.

7. Speed- When you are ready to purchase, be sure to check out the lag on button press. If you want to things in motion (kids, pets, sports, etc) it can be very frustrating to try to snap that perfect and have the image captured 5 seconds later after the moment has passed. Some cameras offer continuous shutter mode, which allows you to snap in sequence. For most amateurs 5 frames per second is adequate.

8. Manual Focus – part of the beauty of is most of them take care of focusing for you. In some situations you may want the ability to manually focus to bring out detail.

9. Low Light Modes – Some cameras have auxiliary lights to help focus or even night vision mode. If you’re going to be taking at night, it’s worth the money to add this to your checklist.

10. Accessories- Most people focus exclusively on the camera, and the accessories are an afterthought. Depending on where you buy your camera, you may be able to get a package deal that includes things you would have to buy anyway, like a case, cards, extra and the like. If you buy your camera in a camera store don’t be afraid to negotiate, many will give you a better price or throw in extras like lessons.

When you buy a there’s no need to be intimidated, just do some research online and have an idea of what you want to do with your camera, create a list of important points, and then buy with confidence.

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20 Sep 08 Is the Canon Ixus Digital Camera the Right One for You?

Author: Frederic Madore

is not only a hobby it is often a business matter for many. For those people one of the most important factors is to have the right equipment. This equipment is responsible for taking high quality . Of course the most important part of this equipment is the camera. One of those high would be the Ixus models.

There are many different models in the Ixus family. You also have the choice between to types of : The Regular or the compact . Of course there are many common factors between regular and compact but you should look at the differences between the two before you buy a Ixus .

If you look at the various Ixus you will soon find that what you get is a stylish camera combined with amazing technology. You could easily qualify them as superior performance . The latest camera in the Ixus family is the Ixus 800IS. This comes with an integrated (IS).

This feature will help you reduce the shake that can occur while you are holding the camera. This will ensure you take high quality even in the worst conditions. Soon you will start to use you Ixus in places you would have never though of before.

The entire Ixsus family comes with amazing features. Here are some of the features you can expect to have on the Ixus 800IS:

- 4x optical ability
- 6 (amazing )

There is also a recordable media found on this type of camera. The one found on the ixus 800IS is internal and . The ISO rating for this camera is between 80 and 800. The menu of the camera is very rich in feature and very well organized.

Of course like various you can expect to have a great range of exposure with your Ixus . Amongst those various exposure options you will find functions such as sports mode, portrait mode you will also find manual functions like aperture priority, shutter priority and many more.

The great thing about Ixus is the great range of features you have, on top of that its design is very nice. The fact that the camera is very light you will probably carry it everywhere without any problem.

In conclusion being an owner of a Ixus means that you have everything you need to take those high quality . Can you capture the ? With this kind of camera there is no reason not to.

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20 Sep 08 Finding a Discount Digital Camera

Author: Matt Peters

If you have a passion for but don’t exactly have a lot of cash, finding a may be hard for you. don’t come cheap because of the numerous features involved that are lacking in the traditional . But you don’t have to fret about how much you have to cash out because a discount is actually available.

A discount is a camera that is being sold for a lesser price because either it has already gone out of fashion or the manufacturer has already produced a more advanced model. Discount come in two kinds – brand-new and used. For some, it is better to buy a specific camera several months to a year after its release because it is cheaper. Though new cameras offer a wider range of features, a discount offers close to the same features though they can be a bit out of date. You can find discount from in the San Francisco Bay area.

Discount surfaced when broke into the single-use trade. This means that products are used only once and then returned. With a single-use camera, the amount of to be taken is set on a certain limit. After using the camera, it is then sold for a lesser price. The popularity of this market eventually led to the dropping of the prices of newly released cameras. Consumers are predisposed to buy cheaper cameras due to tight budgets. Only avid splurge on highly expensive cameras for better .

The drop of the price point resulted in a fierce competition, which is inevitable in any consumer market. Most manufacturers today compensate through a barrage of advertisements. Features are either highlighted or omitted, depending on the target audience. So it is tasking to select the best . Even choosing a discount is difficult. What you have to remember is the reason why you are buying a camera at all. If it is just for recreational use, then you will find a lot of cameras that will suit you. They are relatively cheap compared to high-end professional .

When choosing a discount , you have to check for cuts and scratches if it is used. You also need to measure its performance; , type of and media, performance and . Color is important in any . Your only issue with it is choosing the camera with the best that is within your budget. Ensure that the you need aren’t expensive or if the camera needs a special type of to be operational. You also have to consider the stick or card that comes with your camera. Take into account its compatibility with your equipment. With performance, you only need to check the optical . Digital is equally important but not as much as optical . If your camera has a high optical , this prevents your image from getting broken into minute pixels when you enlarge it. The degree of assures you of the quality of the image.

To find a discount , you only have to scope out your local area. By being resourceful, you just need a little cash to support a lifetime hobby.

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19 Sep 08 Consumer Reports - Digital Cameras

, which employ reusable cards instead of , give you far more creative control than cameras can. With a , you can transfer shots to your computer, then crop, adjust color and contrast, and add textures and other special effects. Final results can be made into cards or T-shirts, or sent via e-mail, all using the software that usually comes with the camera. You can make prints on a , or by dropping off the card at one of a growing number of photofinishers. You can upload the file to a -sharing Web site for , viewing, and sharing with others.

Like camcorders, have LCD viewers. Some camcorders can be used to take still , but a ’s is no match for a good ’s.

WHAT’S AVAILABLE

The leading brands are , , HP, , , and ; other brands come from consumer-electronics, computer, and and companies.

are categorized by how many pixels, or elements, the contains. One equals 1 million elements. A 3- camera can make excellent 8×10s and pleasing 11×14s. There are also 4- to 8- models, including point-and-shoot ones; these are well suited for making larger prints or for maintaining if you want to use only a portion of the original image. Professional use as many as 14 .

Price range: $200 to $400 for 3 ; $250 to $400 for 4 and 5 ; $300 to $1,000 for 6 to 8 .

IMPORTANT FEATURES

Most are highly automated, with features such as automatic (which manages the , aperture, or both according to ) and autofocus.

Instead of , typically record their shots onto - cards. and (SD) are the most widely used. Once quite expensive, such cards have tumbled in price–a 128-megabyte card can now cost less than $50. Other types of cards used by cameras include Stick, Smart Media and xD- card. A few cameras, mainly some models, use 3 1/4-inch CD-R or CD-RW discs.

To save , you transfer them to a computer, typically by connecting the camera to the computer’s USB or FireWire port or inserting the card into a special reader. Some can take cards and make prints without putting the on a computer first. Image-handling software, such as Adobe Photoshop Elements, Jasc Paint Shop, Microsoft It, and ACDSee, lets you size, touch up, and crop digital using your computer. Most work with both Windows and Macintosh machines.

The file format commonly used for is JPEG, which is a compressed format. Some cameras can save in uncompressed TIFF format, but this setting yields enormous files. Other high-end cameras have a RAW file format, which yields the image data with no processing from the camera.

typically have both an optical and a small color . LCD viewers are very accurate in framing the actual image you get–better than most of the optical viewfinders–but they use more power and may be hard to see in bright sunlight. You can also view shots you’ve already taken on the . Many provide a video output, so you can view your on a TV set.

Certain cameras let you record an audio clip with a . But these clips use additional space. Some allow you to record limited video, but the frame rate is slow and the poor.

A lens provides flexibility in framing shots and closes the distance between you and your subject–ideal if you want to quickly switch to a close shot. The typical 3x on mainstream cameras goes from a moderately wide-angle view () to moderate telephoto (105mm). You can find cameras with extended ranges between 8x and 12x, giving added versatility for outdoor . Other new cameras go down to 24 or 28 mm at the wide-angle end, making it easier to take in an entire scene in close quarters, such as a crowded party.

Optical zooms are superior to digital zooms, which magnify the center of the frame without actually increasing detail, resulting in a somewhat coarser view.

Sensors in are typically about as light-sensitive as ISO 100 , though some let you increase that setting. (At ISO 100, you’ll likely need to use a indoors and in low outdoor light.) A camera’s range tells you how far from the camera the will provide proper exposure: If the subject is out of range, you’ll know to close the distance. But can tolerate some underexposure before the image suffers noticeably.

Red-eye reduction shines a light toward your subject just before the main . (A camera whose unit is farther from the lens reduces the risk of . Computer editing of the image may also correct .) With automatic mode, the camera fires the whenever the light entering the camera registers as insufficient. A few new cameras have built-in red-eye correction capability.

Some cameras that have powerful telephoto now come with image stabilizers. These compensate for camera shake, letting you use a slower than you otherwise could for following movement. But an won’t compensate for the motion of subjects.

Most new 6- to 8- cameras come with full manual controls, including independent controls for shutter and aperture. That gives serious shutterbugs control over depth of field, shooting action, or shooting scene with tricky lighting.

HOW TO CHOOSE

The first step is to determine how you will use the camera most of the time. Consider these two questions:

How much flexibility to enlarge do you need? If you mainly want to make 4×6 , a camera with a 3- or 4- will be fine. Such a camera will also make an 8×10 print of an entire image without alteration that looks as sharp as one from a 6- or 8- model. But to enlarge the image more or enlarge only part of it, you’ll want a 6- to 8- camera.

How much control do you want over exposure and composition? Cameras meant for automatic point-and-shoot , with a 3x- lens, will serve snap shooters as well as dedicate hobbyists much of the time. The full-featured cameras in the 6- to 8- range offer that more-dedicated will want to have. Two of the more important are a range of 5x to 10x or more, which lets you bring distant outdoor subjects close and also lets you shoot candid portraits without getting right in your subject’s face, and a full complement of manual controls that you determine the and lens opening. ‘

Once you’ve established the performance priorities that you need from a camera, you can narrow your choices further by considering these convenience factors:

Size and weight. The smallest, lightest models aren’t necessarily inexpensive 3- cameras. And the biggest and heaviest aren’t necessarily found at the high end. If possible, try cameras at the store before you buy. That way, you’ll know which one fits you hand best and which can be securely gripped. In our tests, we have found that some of the smallest don’t leave much room even for small fingers.

type and life. All can run on rechargeable of one of two types: an expensive pack or a set of AA . In our tests of the cameras, neither type had a clear performance advantage. The best-performing cameras offer upward of 300 shots on a charge, while the worst manage only about 50. We think it’s more convenient to own a camera that accepts AA . You can buy economical, rechargeable cells (plus a charger) and drop in a set of disposable lithium or alkaline if the rechargeable run down in the middle of the day’s shooting.

Camera speed. With point-and-shoot cameras like the ones we tested, you must wait after each shot as the camera processes the image. Most models let you shoot an image every few seconds, but a few make you wait 5 seconds or more. They may frustrate you when you’re taking in sequence.

Your other cameras. If you’re adding a camera to your lineup or trading up to a more versatile model, look first for one that’s compatible with the other cameras. If it is, you can share cards and . Designs within a camera brand line are often similar. So staying wit the brand you have lowers the learning curve on the for family members who switch between cameras.

Copyright © 2002-2006 Consumers Union of U.S., Inc.

For the latest information on this and many other products and services, visit www.ConsumerReports.org.

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18 Sep 08 Digital Cameras - the Constant Innovation and What to Look for When Buying

Author: Boris C.

Main Concept And Evolution

When became common, a question many asked was whether their cameras could be converted to digital. The first recorded attempt at building a was by Steven Sasson, an engineer at Eastman . The first true that recorded as a computerized file was likely the DS-1P of 1988, which recorded to a 16 MB internal card that used a to keep the data in .

can include features that are not found in cameras, such as:

- Displaying an image on the camera’s screen immediately after it is recorded.
- The capacity to take thousands of on a single small device.
- The ability to record .
- The ability to edit and deletion of allowing re-use of the they occupied.

A is a camera that takes video or still , or both, digitally by recording on a light-. Most measure subject distance automatically using acoustic or , but it is not customary to say that they have a rangefinder. The of a is often limited by the (typically a or ) that turns light into discrete signals, replacing the job of in traditional .

have high power requirements, and over time have become increasingly smaller in size, which has resulted in an ongoing need to develop a small enough to fit in the camera and yet able to power it for a reasonable length of time. are incorporated into many devices ranging from PDAs and mobile phones (called ) to vehicles and even webcams. Webcams are attached to computers, used for or other purposes.

When You Buy

Measuring the “pixels per dollar” as a basic measure of value for a , there has been a continuous and steady increase in the number of pixels each dollar buys in a consistent with the principles of Moore’s Law. Before you buy , it is important to determine what kind of you want to take with it. Be sure to check first its capacity to produce high quality and don’t forget about camera’s - make sure they are rechargeable.

When you buy , sometimes the spending does not end there. For instance you may want to buy additional if the one that is already included doesn’t suit your need and its capacity is not enough for you. This is why you must make sure that the that you buy has not only a “built-in” or a card slot for external and additional , but also includes card with good enough capacity.

The LCD is a special consideration you have to look into when you buy a . This is a small screen located at the back of a that allows you to preview the you took. This has to be considered when you buy , because it uses up a lot of power.

It is essential for you to feel comfortable holding your while shooting. So, before you buy , the right thing will be to test and check if you are comfortable holding it and using it. Special features that will suit your needs should be thought about, too before you buy . No matter what your needs and wants are for the device, your financial resource will play a huge part in dictating the type of you will buy. When buying in online store, make sure you already know what you want and start sorting by lowest price first and later calculating shipping and sales tax.

With these information, you can now figure out what you really need and want before you buy .

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