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21 Sep 08 THE NEW NIKON COOLPIX L5 ADDS VIBRATION REDUCTION TO A 5X ZOOM-NIKKOR GLASS LENS FOR COMPACT VERSATILITY

User-friendly design and function offers consumers an enhanced and steady shooting experience

MELVILLE, NY (August 24, 2006) - is pleased to introduce the COOLPIX L5, a new addition to its Life series of . Compact and user-friendly, the L5 is the ideal camera for the family snap-shooter that wants a capable, well-featured camera at an affordable price. The L5 has 7.2 for generating superior quality prints, a 5x lens for creative compositional freedom, an incredible, bright 2.5-inch that is easy to view in any condition, and Vibration Reduction, an in-camera stabilization that compensates for or vibrations.

“The COOLPIX L5 represents the perfect balance of simple, intuitive design and innovative, useful technology,” says Bill Giordano, General Manager Marketing, COOLPIX for , Inc. “The L5 is a great choice for parents and families or anyone that likes to capture on the move.”

Building on the success of previous L series cameras, the L5 includes new technology designed to enhance the experience of the point and shoot consumer. The L5 is equipped with a high-powered 5x lens for creative control and freedom in a variety of settings from intimate personal portraits to large or wide outdoor scenes. To help consumers utilize the camera’s long , the L5 features Vibration Reduction, an innovation that minimizes the probability of blurry by compensating for various levels of camera shake.

For composing and displaying , the L5 is equipped with an incredible, bright 2.5-inch . The LCD displays the Scene Modes menu with 15 Scene Modes, 4 with Scene Assist that automatically program the camera for optimum performance in a variety of shooting conditions.

’s In-Camera Image Innovations add to the convenience of the L5 by giving users the power to automatically improve in-camera. For ease of use, the COOLPIX L5 is equipped with a One-Touch Portrait Button, which activates ’s In-Camera Innovations. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects with insufficient light. The L5 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that identifies and saves the sharpest image from a series automatically.

In addition, the COOLPIX L5 offers TV quality movie recording with sound in modes ideal to be played on televisions and computers.

Compact and easy-to-carry with a smooth and elegant design, the L5 packs an incredible amount of technology into a palm-sized camera. The L5 is compatible with AA-size in alkaline, lithium, oxy-nickel and rechargeable forms to keep you shooting while on the move. For , the camera has 8 MB of internal and is compatible with an array of SD cards.

The COOLPIX L5 even simplifies printing with PictBridge, and is USB compatible for transferring to computers and other peripherals. A complimentary copy of PictureProject is included with the L5 for importing, editing and organizing .

The COOLPIX L5 will be available in stores September 2006 with an MSRP of $299.95. For more information about the L5 and the full line of COOLPIX cameras, please visit www..com.

*Face-recognition capability may be limited in some shooting conditions

About
, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 NIKON REDEFINES”SLIM COMPACT DIGITAL CAMERA” WITH THE INTRODUCTION OF THE COOLPIX S9

New delivers style and substance in an ultra portable package at an affordable price

MELVILLE, NY (August 24, 2006) - is pleased to introduce the latest addition to its Style series of , the COOLPIX S9. The embodiment of fun, function and fashion, the S9 boasts 6.1 in a slim, stylish body. The camera is equipped with a 3x -Nikkor ED glass lens ensuring with creative freedom, and a 2.5 inch for effortless image composition and display. In addition, ’s In-Camera Image Innovations ease the -taking process.

“Aimed at the style-savvy consumer who wants a fashionable camera at an exceptional price, the S9 blends beautiful aesthetic attributes and advanced imaging technology,” says Bill Giordano, General Manager Marketing, COOLPIX for , Inc. “The S9’s sleek design paired with its ability to take sharp, beautiful allows consumers to capture their in style.

Available for the first time in a COOLPIX camera, the S9 offers a Stop-Motion feature for creating fun, stop-motion animated video shorts. To use the feature, the consumer simply needs to pose an object they want to animate, take a , re-position the object and again. Opaque versions of previous shots are shown on the camera’s LCD to assist users when positioning and repositioning their object. Once shooting is completed, the S9 automatically creates a Quicktime™ video of the object’s movement in-camera.

For ease of use, the COOLPIX S9 is equipped with a One-Touch Portrait Button, which activates ’s In-Camera Image Innovations to fix common problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects with insufficient light. The S9 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that automatically identifies and saves the sharpest image from a series.

Similar to other COOLPIX cameras, the S9 has 15 scene modes, 4 with scene assist that automatically program cameras settings such as and focus for great in a variety of locations and situations.

The S9 features a Date Counter, which provides a visual in-camera countdown to a special occasion as well as a Time Zone function that allows the setting of multiple time zones for easy image sorting after traveling.

The COOLPIX S9 successfully packs all of these features into an ultra-slim, compact metal body. The camera’s wave surface body is pleasing to the hand as well as to the eyes as it is comfortable to hold and ultra-portable.

For transferring to computers and other peripherals, the S9 is USB compatible. The camera utilizes a rechargeable EN-EL8 Li-ion and can take up to 190 shots on a single charge. For , the S9 has 24MB of internal and is SD card-compatible. The S9 comes with ’s PictureProject Software for the importing, editing and organization of .

The COOLPIX S9 will be available in stores, September 2006 with an MSRP of $249.95. For more information about the S9 and the full line of COOLPIX cameras, please visit www..com.

* Face-recognition capability may be limited in some shooting conditions

About
, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 NIKON PRESENTS FIVE NEW COOLPIX CAMERAS

’s New COOLPIX Developed with Consumer’s Digital Needs in Mind

MELVILLE, NY (August 24, 2006) - Consumers stand in front of a counter telling themselves they want an easy to use camera that takes great . today unveiled two new “L” or Life series cameras and three new “S” or Style series cameras with the consumer’s taking needs in mind. These new cameras incorporate existing technologies that have excited so many new users and added additional useful features to enhance the overall experience.

“Developed with the consumer in mind, has combined exceptional features with world-renowned quality design and style at attractive prices,” says Bill Giordano, General Manager Marketing, COOLPIX for , Inc. “From entry-level to advanced technologies, our designers and engineers have done an outstanding job of adopting design styles and intuitive technology that directly address what the consumer asks for - a camera that looks great and performs just as well.”

Every camera in the COOLPIX family is equipped with ’s In-camera Image Innovations to fix common problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects with insufficient light. The cameras are also equipped with Blur Warning, which alerts the user when an image is blurred, and Best Shot Selector, a feature which automatically identifies and saves the sharpest image from a series.

In addition, every new COOLPIX camera features TV Quality Move Mode** (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of selections and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all functions throughout the menu.

Made Easy with ’s COOLPIX L5
Continuing the Life series , has introduced the COOLPIX L5 which combines high-quality features like a 5x -Nikkor glass lens, an incredible, bright 2.5 inch LCD and same advanced Lens Shift Vibration Reduction (VR) found in many lens systems. Lens shift VR technology allows the user to make the most of the 5x . Adding to the convenience are three unique image innovations accessible via a One-Touch portrait button, which activates Face-priority AF, In-Camera Red-Eye Fix and D-Lighting. The L5 runs on two AA- which power this 7.2 effective camera and is compatible with the widely available SD card.

’s COOLPIX L6 Keeps Going and Going
’s L6 adds powerful imaging performance, easy operation and outstanding life that allows the user to shoot with greater confidence for better-looking results. The L6 boasts 6.0 effective and a 3x -Nikkor glass lens, making it a cinch to capture everything from pleasing portraits to expansive landscapes with true-to-life color and fine detail. The L6 can take an unprecedented 1,000 on a single set of the included Energizer® e2® Lithium® AA , the most of any camera in its class.

Highly convenient, such extended life is ideally suited for travel or when capturing important events, such as a wedding, where you can’t afford to run out of power.

The COOLPIX L6 offers light sensitivity beyond conventional compact digitals, with settings up to ISO 800. This means users can shoot in lower light without having to use a long exposure. It also allows users to select higher for the capture of fast-moving subjects.

’s COOLPIX S9 Blends Stunning Design with Innovative Technology
unveils new the COOLPIX S9 for style-savvy consumers who want a fashionable camera at exceptional price. The S9 blends beautiful aesthetic attributes and advanced imaging technology. The S9 is a 6.1 , easy-to-use camera in a slim, stylish body. The camera is equipped with a 3x -Nikkor ED glass lens to ensure sharp, creative freedom and a 2.5 inch to compose and share .

For ease of use, the COOLPIX S9 makes it seamless for consumers to access ’s In-camera Image Innovations through a One-Touch Portrait Button, located on the top of the camera.

The COOLPIX S9 offers a Stop-Motion feature for creating fun, stop-motion animated video shorts. To use the feature, the consumer simply needs to pose an object that they want to animate, take a , re-position the object and again. Opaque versions of previous shots are shown on the camera’s LCD to assist users when positioning and repositioning their object. Once shooting is completed, the S9 automatically creates a Quicktime™ video of the object’s movement in-camera.

The COOLPIX S10 Offers Adventurers and Enthusiasts in a Mighty 10x Camera

The new COOLPIX S10 features an incredible 10x optical -Nikkor glass lens, Vibration Reduction (VR), 6.0 effective , a 2.5″ LCD and an innovative, compact swivel design allowing the long- camera to fit into a shirt pocket. The powerful 10x, optical combined with ’s VR and innovative body design gives digital unprecedented freedom and creativity with the ability to take from a wide range of angles such as overhead, from the hip and even self portraits.

With the advantage of Vibration Reduction (VR) capability, the COOLPIX S10 allows users to overcome camera shake to take sharper, more stable in a range of shooting situations. The S10 includes a High-Sensitivity option up to an impressive ISO 800.

Furthermore, the COOLPIX S10 adds new entertainment to with ’s Pictmotion function that lets users combine , movies, music and visual styles for automatically produced audiovisual shows, in-camera. It’s easy for everyone to gather and watch Pictmotion shows together because the LCD of the COOLPIX S10 has an impressively wide viewing angle of 170 degrees.

The New COOLPIX S7c Takes Great and E-mails Them!
The new COOLPIX S7c combines high-quality imaging performance and style with impressive new sharing technology to make the S7c the most technologically advanced compact that has ever released.

The S7c is a 7.1 effective camera with a 3x -Nikkor ED glass lens with a One-Touch Portrait Button that acts as a shortcut to three In-Camera Image Innovations. The COOLPIX S7c also offers Vibration Reduction (VR), Pictmotion and a High-Sensitivity mode up to a 1600 ISO and the new Stop-Motion feature.

The S7c incorporates Wireless transfer, which enables a to send from the camera’s to a computer or printer wirelessly. The COOLPIX S7c is also compatible with ’s all-new COOLPIX CONNECT service that lets users take and then e-mail them to friends across the world in mere seconds.

and T-Mobile™ have partnered to give customers the amazing ability to email directly from the new COOLPIX S7c.The first time you connect your COOLPIX S7c in one of the 7,000 T-Mobile HotSpot locations, your one year of complimentary T-Mobile Camera Wi-Fi service (for ) will be automatically activated*. Simply turn on your COOLPIX S7c, choose Wi-Fi mode to automatically connect your camera to the T-Mobile Hotspot or open access network, and you can email directly from your COOLPIX S7c. You are connected right out of the box!

The new COOLPIX camera line-up will be available nationwide September 2006. For more information about this and other COOLPIX cameras, please visit www..com.

* One year of T-Mobile HotSpot service begins from the first time you automatically connect in a T-Mobile HotSpot location. Does not include access at Wi-Fi roaming locations. This offer expires on September 30, 2007.

T-Mobile and HotSpot and design are federally registered trademarks and the magenta color is a trademark of Deutsche Telekom AG. © 2006 T-Mobile USA, Inc.

About
, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 Nikon Announces Seven New COOLPIX Cameras With Consumer’s Digital Photography Needs in Mind

’s New COOLPIX Put Performance and Style in Your Life

Announces Seven New COOLPIX Cameras With Consumer’s Digital Needs in Mind

’s New COOLPIX Put Performance and Style in Your Life

MELVILLE, N.Y., Feb. 21 — Looking for a premier with your needs in mind? Whether you’re a first time consumer, looking to update your old , a person who enjoys sharing your or an experienced looking for a compact , ’s 2006 COOLPIX line has a camera and feature set that is right for you. Today, announced the addition of seven new COOLPIX cameras adding to its Life, Style and Performance Series. Developed with the consumer in mind, has combined exceptional features with world-renowned quality design and style at attractive prices.

“Consumers requested small, sharp, powerful and easy-to-use that can capture and share moments and ,” says Bill Giordano, General Manager of Consumer Product Marketing for Inc. “From entry-level to advanced technologies our designers and engineers have done an outstanding job of adopting design styles and intuitive technology that directly address what the consumer asks for — a camera that looks great and performs just as
well.”

Unique to COOLPIX , and now for the first time available throughout the line-up, is ’s Exclusive Feature System, which gives users the power to automatically improve recorded in-camera. This combination of in-camera features provides a quick, easy and seamless answer to underexposed due to excessive backlight or insufficient ,
blurry or out-of-focus shots and red eyes. The system includes:

– In-Camera Red-Eye Fix(TM): automatically detects and corrects , a common condition that occurs in . You may never see again.
– Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
– D-Lighting: selects and creates a copy of with excessive backlight or insufficient illumination, adding light and detail where necessary.
– Blur Warning: alerts the user that a shot has resulted in a blurry allowing for it to be retaken before leaving the scene.
– Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

In addition, every new COOLPIX camera features TV Quality Move Mode** function (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of selection and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all
functions throughout the menu.

Made Easy with ’s COOLPIX L-Series

If you are looking for an easy to use, compact that takes great right out of the box, the COOLPIX L Series is a perfect fit. The COOLPIX L2, L3 and L4 feature high-quality components, including a 3x optical -Nikkor lens, a big, bright, 2.0-inch LCD and a streamlined design (less than 1″ thick) which contributes to the camera’s style and operation.

Adding to the cameras’ portability, each camera is AA-size and SD card compatible. With generous effective values of 6.0 for the COOLPIX L2, 5.1 for the and 4.0 for the COOLPIX L4, users have the ability to produce clear, crisp . A choice of 15 Scene Modes - including four with Scene Assist - Best Shot Selector (BSS), Single and Continuous AF, Choice of and Noise reduction help users create with optimal results.

The L2 and L3 will be available in late February 2006 with MSRP’s of, $199.95 for the L3 and $249.95 for the L2. The L4 will be available in March 2006 with an MSRP of $149.95

Brilliance Made Beautiful with ’s COOLPIX S Series

The stylish COOLPIX S5 and S6 combine high-quality imaging performance with impressive digital sharing technology. The sleek, modern wave design of the S Series cameras, along with 6.0 effective and a 3x optical -Nikkor ED Glass lens, make them ideal for the user who wants a camera with added style. Sharing digital is easy with the new Pictmotion(TM) function, which allows users to select their favorite , choose one of five royalty-free, pre-installed music files, or their own choice of music***, and automatically produce slide shows with pace and transition selected to match the music and style. Slide shows can be played back with ease on the S5’s 2.5-inch LCD of the S6’s 3.0-inch LCD, each of which is viewable for a wide 170-degree angle.

The incorporation of a Rotary Multi Selector allows for easy scrolling through the newly designed menu system and breezing through playback at up to 10 frames per second. Also included in the new S Series is a standalone One-Touch Portrait button conveniently located on the top of each camera, giving users instant access to the In-Camera Fix and Face Priority AF options.

To ensure quality in various shooting environments, users have the option of 16 scene modes, 17 for S5 with Underwater mode****, including four modes with Scene Assist.

The COOLPIX S6 features an additional advantage of built-in WiFi capability, allowing for wireless transfer of to a computer and wireless printing***** with any PictBridge enabled printer.

The COOLPIX S5 and S6 will be available nationwide in March 2006. The S5 has an MSRP of $349.95 and the S6 $449.95.

Passion Made Powerful with ’s COOLPIX P-Series

The COOLPIX P3 and P4 combine 8.1 effective with a range of advanced in-camera technologies. Designed for the who enjoys customization and the ability to control their , the P Series cameras feature an innovative Vibration Reduction (VR) capability. Originally developed for SLR , VR capability is available in two modes (Normal and Active) in order to compensate for camera movement. VR Normal compensates for minor movements, most often associated with handheld shooting, while VR Active compensates for more pronounced movements, such as the vibration of a moving vehicle.

The P3 and P4 give users the flexibility of a full array of settings. Covering a broader area of the frame, the new 11 wide-area AF achieves better results in more diverse compositions - leaving free to concentrate on the shot while the camera automatically achieves superior, sharp focus. In addition, there are 16 shooting modes, including nine advanced scene modes that allow to produce better suited to their own personal tastes - through the use of three effects that vary brightness, color intensity, noise reduction and more. To help capture the action as it happens, both cameras feature continuous shooting at up to 1.8 frames per second, which is
complimented by a five shot buffer that allows users to shoot in a continuous burst, with the camera recording the last five taken.

The COOLPIX P3 comes with built in Wi-Fi capability that allows for wireless transfer of to a computer and wireless printing***** with any PictBridge enabled printer.

The COOLPIX P3 and P4 will be available in March 2006 with a MSRP of $449.95 and $399.95, respectively.

* Face-recognition capability may be limited in some shooting
conditions.
** COOLPIX L4 does not record sound in the Movie Mode.
*** Via PictureProject for Windows only.
**** Requires new FJ-CP-1 - Field Jacket - Price TBD
***** Requires optionally available Wireless Printer Adapter PD-10.

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21 Sep 08 Nikon COOLPIX Makes Memories Easy and Affordable

User Friendly Cameras with High-Quality Components

MELVILLE, NY (February 21, 2006) - The COOLPIX family of is pleased to announce the addition of three new cameras in its L, or Life, series. The COOLPIX L2, L3 and L4 combine high-quality design and construction with easy to use features available at affordable prices. All three cameras boast a sharp 3x optical -Nikkor lens, a big, bright 2.0-inch LCD and lightweight, compact body style (slimmest in it’s class with AA-type ) while offering high of 6.0 effective for the COOLPIX L2, 5.1 effective for the and 4.0 effective for the COOLPIX L4.

“The COOLPIX L-series cameras are ideal for entry-level to intermediate users who are looking for easy to use, beautifully designed cameras” says Bill Giordano, General Manager of Consumer Product Marketing for , Inc. “Each of these cameras feature ’s Exclusive Feature System, which helps users improve their in-camera. With these attractive price points and easy operability, anyone can take better right out of the box.”

has developed the L Series with the snapshot consumer in mind and created well-featured cameras that can easily turn those into lasting . Unique to COOLPIX , and now for the first time available throughout the line-up, is ’s Exclusive Feature System, which gives users the power to automatically improve recorded in-camera. This combination of in-camera features provides a quick, easy and seamless answer to dark , blurry or out-of-focus shots and red eyes. The system includes:

- In-Camera Red-Eye Fix™: automatically detects and corrects , a common condition that occurs in . You may never see again.
- Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
- D-Lighting: selects and creates a copy of with excessive backlight or insufficient illumination, adding light and detail where necessary.
- Blur Warning: alerts the user that a shot has resulted in a blurry allowing for it to be retaken before leaving the scene.
- Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

Additionally, the L Series cameras include handy features such as, TV Quality Movie Mode** function (recording movies at up to 30fps with sound on the L2 and L3), Single and Continuous AF, Choice of and Noise Reduction to ensure better color reproduction in darker lighting conditions.

The COOLPIX L2, L3 and L4 all have a streamlined, easy to carry design that features a smooth, stylish finish and a curved grip that contributes to both design elegance and shooting stability. Adding to the cameras’ convenient portability, all of L-series models are AA-size and SD card compatible, with 32 MB of internal for the L2 and L3 and 16MB for the L4. If the user is unsure of which camera setting to use, the on-camera Help button can be pressed to display simple explanations for functions in the main menu. Each camera is packaged with a complimentary copy of ’s PictureProject™ Software.

The big, bright, easy-to-view 2.0-inch LCD features new icons, function selection and color scheme and a choice of 15 Scene Modes - including four with Scene Assist, which displays useful framing guides in the monitor helping the user to compose the shot with optimal results - providing users with the ability to achieve crisp, clear in a variety of situations such as Beach/Snow, Fireworks, Museum, Party/Indoor and more.

The COOLPIX L2 and L3 will be available in late February 2006 with MSRP’s of $199.95 for the L3 and $249.95 for the L2. The COOLPIX L4 will be available in March 2006 with an MSRP of $149.95. For more information about the L-series cameras and other COOLPIX cameras, please visit www..com.

*Face-recognition capability may be limited in some shooting conditions.
** COOLPIX L4 does not record sound in the Movie Mode.

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21 Sep 08 Nikon COOLPIX Style Series Adds Slideshows With Your Music and Wave Design

’s New 6.0- COOLPIX S5 and S6 Perform As Great As They Look

MELVILLE, NY (February 21, 2006) - today announced a stylish and edgy addition to the COOLPIX S, or Style, Series of . The new COOLPIX S5 and S6 combine high-quality imaging performance with impressive new Pictmotion™ sharing technology to make the S5 and S6 the must-have compact . Both the S5 and S6 have sleek, slim wave designs, appealing to users who want their cameras to look as great as the they take. Each camera boasts 6.0 effective and features a 3x -Nikkor ED Glass lens.

“Along with other products of great design, ’s new COOLPIX S Series encompasses all things desirable. It’s a great union of form and function,” says Bill Giordano, General Manager of Consumer Product Marketing for Inc. “Beyond style, the introduction of Pictmotion technology, huge, bright and a new Rotary Multi Selector turn the S5 and S6 cameras into fun tools for taking and sharing digital .”

Unique to COOLPIX , and now for the first time available throughout the line-up, is ’s Exclusive Feature System, which gives users the power to automatically improve recorded in-camera. This combination of in-camera features provides a quick, easy and seamless answer to dark , blurry or out-of-focus shots and red eyes. The system includes:

- In-Camera Red-Eye Fixâ„¢: automatically detects and corrects , a common condition that occurs in . You may never see again.
- Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
- D-Lighting: selects and creates a copy of with excessive backlight or insufficient illumination, adding light and detail where necessary.
- Blur Warning: alerts the user that a shot has resulted in a blurry allowing for it to be retaken before leaving the scene.
- Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

Making it simple and convenient to take stunning portraits, a standalone One-Touch Portrait Button featured on both the S5 and S6, gives users instant access to the Face Priority AF and In-Camera Fix options. To ensure quality in various shooting environments, users have the option of 16 scene modes,17 for S5 with Underwater mode**, including four modes with Scene Assist and a TV Quality Movie Mode function that records moving at 30fps with sound.

Sharing digital is made easy with the new Pictmotion technology, which puts a creative new spin on the average in-camera slide show. By allowing users to select their favorite recorded and matching one of five royalty-free, pre-installed music files on the camera, or your own choice of music***, Pictmotion automatically analyzes all the elements to produce in-camera slide shows that look great and are fun to share with others. The COOLPIX S5 and S6 provide quality playback of sound and the bright, sharp expanded 2.5 and 3.0-inch LCD’s – with an impressively wide 170-degree viewing angle - make it easy for everyone to see.

With the incorporation of a new Rotary Multi Selector, users can easily scroll their way through the newly designed menu system or breeze through playback at up to 10 frames per second. Another new feature for the COOLPIX S5 and S6 includes a calendar function that automatically sorts according to the date that they were taken. For added in camera assistance, created a Help button, which is now standard on all ’s new COOLPIX cameras. This component provides easy-to-understand explanations for functions on the main menu.

Supporting both 80211.b and 80211.g WiFi standards, the built-in WiFi on the COOLPIX S6 allows for wireless transfer and printing of to any PictBridge-enabled printer. For wireless printing of without a computer offers the accessory Wireless Printer Adapter PD-10.

The COOLPIX S5 and S6 will be available nationwide in March 2006. The S5 has an MSRP of $349.95 and the S6 $449.95. For more information about this and other COOLPIX cameras, please visit www..com.

* Face-recognition capability may be limited in some shooting conditions.
**Requires new FJ-CP-1 Field Jacket Price TBD
***Via PictureProject for Windows only.

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21 Sep 08 Gabrielle Reece Supports the Nikon Coolpix Pride and Joy Baby Photo Contest as an Ambassador for Starlight Starbright Children’s Foundation

MELVILLE, N.Y., Oct. 25 — Motherhood offers even super-model moms the opportunity to step behind the camera to capture of their beautiful babies. For Gabrielle Reece, who knows plenty about being in front of the camera through her athletic, modeling and fitness careers, being a full time mom has quickly become her favorite assignment. With her interest in children and family, Gabby has joined with the Starlight Starbright Children’s Foundation as an ambassador to the third annual Coolpix Pride and Joy Baby Contest. With Gabby’s help, the program will aim to drive awareness and support to Starlight Starbright as each and every entry submitted to the contest will directly contribute to the charity.

“Gabby is the perfect spokesperson for this program because as a public personality, she knows a thing or two about being in front of the camera,” said Lisa Baxt Communications Manager, Inc. “And as a mom, she adores her own ‘pride and joy’ and spends plenty of time behind the camera capturing meaningful .”

“I have made my career in athletics, fitness and wellness but I have to say that one of my most challenging, and certainly rewarding endeavors is motherhood. I love being a mother and working with Starlight and on this program is a great way to support a worthy cause and have some fun working with babies and their families,” said Gabrielle Reece.

Gabby will be making an in-store appearance in support of the program at the Best Buy Porter Ranch store in Los Angeles on October 29, 2005. She will appear with a number of the children from Starlight Starbright.

To learn how to enter your “pride and joy”, please visit http://www.prideandjoybaby.com for an online entry form and submissions. All baby entries must be submitted and received by December 31, 2005 for consideration.

About

, At the Heart of the Image(TM). Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; Coolpix(R) compact ; Coolscan(R) digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative(TM), the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit http://www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

About Starlight Starbright Children’s Foundation

Starlight Starbright Children’s Foundation is a non-profit organization that transforms the lives of seriously ill children and their families through imaginative programs that educate, uplift their spirits, foster a sense of community, and help alleviate the pain and fear of prolonged illness. Starlight Starbright offers an impressive array of in-hospital, outpatient, school and home-based programs and services that touch the lives of more than 180,000 children and families each month. To learn more about the organization, visit their web site at http://www.starlight.org.

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21 Sep 08 Nikon Touches All The Bases on Team Photo Day With The New York Mets

Activities Make for A -Perfect Day at the Ballpark

MELVILLE, N.Y., Aug. 19 — On Sunday, August 21, 2005, and the New York Mets will host Team Day at Shea Stadium where all game day fans will receive a complimentary /New York Mets team upon arrival to the stadium.

“As a Long Island-based company, is proud to partner with our local team, the New York Mets, for the second-annual Team Day at Shea Stadium,” said Anna Marie Bakker, director of Communications for Inc.

Additionally, will offer two lucky youngsters the once-in-a-lifetime opportunity to throw out the ceremonial first pitch prior to the New York Mets taking on the Washington Nationals at Shea Stadium at 1:10 pm. Ryan Vespo, of Bethpage, NY, and Michelle Sarno, of Massapequa, NY, will each throw out a first pitch to start the game in place of Mr. Toshiyuki Masai, president and CEO of Inc, who has deferred this honor in favor of passing the
spotlight onto the kids.

Youth Clinic starts the day’s events at 9:00 a.m. when the children of area employees will gather on the playing field for interaction and instruction from select New York Mets players and coaches. The kids will pick up pointers and learn the proper throwing and batting techniques from the best in the business while enjoying that will last a lifetime. To ensure these last, each child would leave with their own 4×6″ image taken of the field with their heroes.

For more information about products, services or corporate and philanthropic programs, please visit us online at http://www..com.

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21 Sep 08 NikonNet and ‘Legends Behind the Lens’ Honor the Work of Groundbreaking Wedding Photographer John Solano

MELVILLE, N.Y., June 1 — To wedding John Solano, anticipation is the name of the game. Backed by careful preparation, Solano’s ability to anticipate the priceless moments at a wedding has lead to a highly successful career as one of America’s premier wedding . That success and reputation have now earned him a spot as a Legend Behind the Lens.

This June, NikonNet’s inspiring monthly, “Legends Behind the Lens,” honors the work of esteemed wedding John Solano, a 15-year veteran of the craft who brings a creative outlook to every shot.

“NikonNet is pleased to honor the and extraordinary career of John Solano in this June’s ‘Legends Behind the Lens,’” said Tracy Mack-Jackson, Senior Manager of Internet Development and Programs at Inc. “With his creative vision and attention to preparation, it’s no coincidence that he manages to capture the most vivid time and time again.”

Known for his ability to anticipate a memorable , Solano began his career in wedding at 16, when he was hired by a Los Angeles based wedding . His entire career, in fact, is due to thinking way ahead. At 16, Solano took a class and watching the start to develop in the tray was all it took. He knew exactly what he wanted to do, and it was .

After receiving his photographic training at the Art Center School of Design in Pasadena, CA, Solano embarked on a career that would make him one of the most sought-after wedding in Los Angeles. In fact, his lens has even captured the of numerous celebrities throughout the years from Andre Agassi and Brooke Shields, to Slash of Guns ‘n Roses, Tracey Gold and many others at a wide variety of events.

However, it’s still that ability to anticipate that makes Solano’s work so special. He’ll tell you that photographing weddings is a lot like photographing sports. “They’re both about anticipation, action and reaction. If someone gives a toast, there will be a reaction. If someone tells a joke, I’m looking for where the laughter is going to come from.” Like a sports , Solano often works from a distance using long . “My whole thing is to be unobtrusive, to really not be seen,” he says. “The biggest compliment I can get is someone saying, ‘I didn’t even know you were there.’”

What he’s looking for are the pure moments when things happen, and when the key people at the wedding react to what’s happening. In his opinion, that preparation begins long before the wedding day, when he meets the couple and establishes a chemistry with them to understand what they are looking for in their .

Whether he’s capturing a glowing bride or the groom’s reaction, John Solano is recognized as a legend among wedding . To learn more about Solano, log onto NikonNet’s “Legends Behind the Lens” series at http://www.nikonnet.com.

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21 Sep 08 Nikon Introduces Light, Small and Easy to Use D50

- D50’s Ease-of-Use and Attractive Pricing Set to Bring the Thrill of Performance to More Consumers than Ever Before
- 6.1- D50 Arrives in Stores in June 2005 for an Estimated Street Price of $899.95 (D50 outfit, with the new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens)
- Two New DX Nikkor Offer More Options and Versatility

MELVILLE, NY, APRIL 20, 2005 - ® (www..com) has taken another bold step forward in redefining the landscape today by introducing the highly anticipated D50™ camera. The D50 is the smallest, lightest and easiest-to-use camera to date, and is designed for the broadest range of consumers including family -keepers looking to take advantage of the , speed and responsiveness ’s offer, as well as enthusiasts and amateur who want to capture brilliant digital with vibrant color and immaculate . The new entry-level D50 makes exceptional a reality for everyone.

“With the new D50, intends to bring a fulfilling experience to more consumers than ever before and help them capture their most precious with great quality and ease. The D50 inherits the high , responsiveness and speed consumers have come to expect of ’s cameras, while also embodying a simple, intuitive and compact design, so anyone in the family can use it without hesitation,” said Steve Heiner, general manager for Camera Systems at Inc. “The attractive price for the D50 will expand the market substantially and ensure many more people can enjoy shooting with a this year.”

The Ultimate

The D50 stands out as ideal for families searching for that perfect camera to capture timeless during important occasions and life events such as weddings, first homeruns, birthdays, prom night, and golden anniversaries, among others. The D50 is the perfect combination of intelligent, easy-to-use features and impeccable , and at an estimated street price of $899 (for the D50 outfit with the AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens), it represents an excellent value for its . The camera’s seven Digital Vari-Program modes make capturing the moment easier than ever, and the new “Child” mode, for example, assures that moms and dads don’t have to be experts to capture the most vivid color and contrast when taking of their children. The D50’s “Child” mode automatically adjusts several of the camera’s settings, including ISO, , and , to produce optimized when taking of children. The D50 promises to be an ideal tool for parents who refuse to let pass them by.

The D50 also includes a full range of manual controls and custom settings, so users can grow with the camera, and advanced enthusiasts can find themselves right at home with a D50 in their hands.

Hallmark and Performance

The D50 incorporates several important new technologies to ensure a rich, yet simplified experience for consumers. With a new 6.1 effective DX Format and a highly advanced image processing engine, the D50 produces dazzlingly faithful capable of tremendous enlargement, yet manageable in overall file size. ’s new Metering II ensures accurate in all types of lighting situations by automatically comparing input from its frame-wide 420- metering sensor for each scene to a large onboard database of over 30,000 scenes from actual . Professionals and amateurs alike rely on ’s exclusive light metering technologies that produce ideal exposures instantly. Newly developed exposure evaluation methods detect highlights and shadows in the frame, and compensate for them to help prevent inaccurate exposure. choices in the D50 extend from 30 seconds to an action-stopping 1/4,000
second. A high-speed sync speed up to 1/500 second makes great fill possible and ’s i-TTL technology makes it automatic.

Simple Sophistication

The next evolution of ’s popular scene-optimized Digital Vari-Program modes simplifies taking, and helps users take incredible with very little effort. The Digital Vari-Program modes also free up the user to think about capturing special and fleeting moments instead of getting overwhelmed with buttons and dials. Selecting one of the seven simple icons from the handy exposure mode dial optimizes otherwise complex settings and ISO-equivalent sensitivity to produce consistently remarkable results. The newly added “Child” mode mentioned earlier makes it easier to take memorable of the little ones complete with vivid color and contrast that are ready to print without the fuss of adjustments within the computer.

Instant Gratification

Unlike lesser systems, the D50 is always ready to shoot when that special moment or expression presents itself. From the moment the power is turned on, the D50 is ready to shoot in an imperceptible 0.2 seconds. The shutter responds almost instantly when a is taken, thereby minimizing “shutter-lag” and virtually eliminating a common frustration of digital . Continuous shooting at 2.5 per second can be maintained for a burst of up to 137 , making action a reality. taken are instantly processed and recorded to a compact SD (Secure Digital) card, and a new USB 2.0 Hi-Speed interface supports faster transfer of when connected to a computer.

Compact, Lightweight and Designed to Go Everywhere

The D50’s compact, lightweight design makes it easy to carry the camera anywhere there’s a good moment to capture. Its smart design and easily accessible controls provide handling efficiency and ease of operation, helping bring the fun back to taking. Newly designed plain-language menus are displayed clearly on the large 2.0-inch , and intuitive help menus are available for on-the-spot reference.

A high capacity rechargeable lithium-ion helps extend mobility and convenience by delivering the power to shoot up to 2,000** on a single charge.

Interchangeable : The Nikkor Advantage

One of the unique benefits of shooting with a is the ability to take advantage of the expansive creative possibilities offered by interchangeable Nikkor . With the introduction of the D50, also introduced two new DX Nikkor that are ideally paired with the D50 to offer consumers a broad range, while maintaining a lightweight and ultra- compact size. Designed exclusively for ’s D-series cameras, DX Nikkor are optimized to achieve outstanding center-to-edge-to-corner , when used with any of ’s cameras. ’s DX Nikkor range now includes six high performance that offer unmatched wide-angle coverage and versatility:

-New AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED
-New AF-S DX -Nikkor 55-200mm f/4-5.6G ED
-AF-S DX -Nikkor 18-70mm f/3.5-4.5 ED-IF
-AF-S DX -Nikkor 17-55mm f/2.8G ED-IF
-AF-S DX -Nikkor 12-24mm f/4G ED-IF
-AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

The D50 also offers seamless compatibility with ’s extensive family of over 50 high-performance AF Nikkor , providing the same superb color reproduction, razor-sharp image clarity and fast and accurate autofocus performance relied upon by the countless number of professional who use ’s pro cameras everyday.

Managing and Sharing with PictureProject™ Software

Sharing is fun, and ’s new PictureProject software is designed to eliminate the complexities typically associated with sharing, managing and editing on a computer. After conducting exhaustive worldwide research into consumer habits, expectations and requirements, developed its PictureProject software to be a simple, easy-to-use, and powerful application that addresses most frustrations associated with managing on a computer. PictureProject boasts powerful features wrapped into an intuitive interface that navigates quickly and is easy to master.

The software allows users to easily transfer to PC’s or MAC’s and browse, organize, and share them. taken in vertical orientation are automatically rotated. Controls for retouch tasks including brightness and red-eye correction, are intuitive and fast. PictureProject’s In Touch™ plug-in allows users to share with friends and relatives without attaching them in an email or uploading them to a website. Instead Pictureproject in-Touch facilitates a direct transfer of the from the sender’s computer to a recipient’s computer. PictureProject In-Touch is included in the newest version 1.5 of PictureProject software and can also be downloaded free of charge via www.nikonnet.com.

With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject also works in close unison with Capture 4 as the ideal companion to its powerful feature set. Capture 4 is ’s advanced image management and editing software designed to offer the most robust and comprehensive performance with ’s NEF (RAW) files. While PictureProject is already a dynamic component to , the software also supports plug-ins, allowing users to add new features, as technology and the market evolve.

As part of ’s Total Imaging System, the D50 inherits the advantages of the various components of this system, including high-quality AF and DX Nikkor , the SB-800 and SB-600 Speedlights, which enable use of ’s Creative Lighting System, as well as versatile software options, to deliver a new level of operating ease, expanded creative possibilities, and pure enjoyment. The D50 presents the perfect opportunity for anyone to start enjoying the advantages of today.

The D50 outfit, including the new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens, will be available in June for an estimated selling price of $899.95***.

MAJOR FEATURES OF THE D50

Vivid color and sharp details straight from the camera
- New 6.1 effective DX Format imaging sensor that produces 3,008 x 2,000- with accurate color, high and sharp details for great capable of significant enlargement, or cropping for creative effect. File sizes remain manageable, making it easier to take and store more great .
- Advanced processor that marks a further evolution of analog and digital processing and pre-conditioning technologies, producing that require no preparation in a computer and are ready to print straight from the camera. is optimized, including auto , auto tone and color control, and real-time processes diminish digital noise to produce beautiful long exposure shots.
- Metering II ensures accurate and .
Instant, precise response
- Near-instant 0.2-second power-up, and short shutter release lag (response) time.
- Continuous shooting at 2.5 frames per second for a continuous burst of up to 137 without having to wait for the camera to record the to the SD card. (Using JPEG NORMAL - Large settings, and a SanDisk Ultra II 256MB ) The number of continuous shots possible in a single burst may be fewer depending on the type of used.
- Fast 5-area AF system with predictive focus tracking and Lock-on™ delivers greater precision with fast, more consistent subject acquisition and improved focus tracking to capture all the action as it happens. Automatic AF-assist illuminator helps ensure top AF performance in dark situations.
- Fast with a range from 30 to 1/4,000 sec.
- Fast sync up to 1/500 sec. for great fill-effects under brighter light and back lighted conditions.
- Fast data transfer and recording to SD cards keeps the D50 always ready to shoot in any situation.
Accurate automated and manual control for predictable results
- Seven Digital Vari-Program selections for automatic adjustment of all the settings necessary to produce incredible digital including ISO-equivalent sensitivity, , sharpening, tone (contrast), color, and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Child, Sports, Close up, and Night Portrait.
- Image enhancement options optimize sharpening, tone (contrast), color, or hue while using Auto Multi Program [P], Shutter-Priority Auto [S], Aperture-Priority Auto [A], or Manual [M] exposure modes to best match the taking situation. The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization.
- Automatic control over ISO-equivalent sensitivity from to 1600; can also be set manually.
- Optimized exposure with a choice of three TTL (Through The Lens) exposure modes: Metering II with 420- RGB Sensor, variable Center-Weighted Meter, or choice of Spot Meters.
- Auto exposure bracketing helps achieve the exact results desired.
- exposure compensation.
- A choice of three color modes ensures the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- Simultaneous recording of compressed NEF (RAW) and JPEG image files for the same shot helps by providing a smaller JPEG image file that can be quickly sent via email and a compressed NEF (RAW) file for more creative flexibility using PictureProject or Capture software for further enhancement.
Intuitive handling and operating ease
- Light and compact:
Dimensions (W x H x D): 133 x 102 x 76mm (5.3 x 4.1 x 3.0 in.)
Weight: Approx. 540g (1 lb. 3 oz.) without .
- Intuitive and familiar operation with ergonomically designed and sensibly located buttons and controls, including the handy multi selector and mode dial.
- Quality optical features diopter correction and information display.
- New large 2.0-inch LCD monitor located directly below the displays the large fonts of the easy-to-view easy-to-understand menu design, and the intuitive help system dialogs that make understanding easy.
- Versatile LCD playback options include Single image playback, Thumbnail image playback (4 or 9 at a time), playback, Slide show, easy Histogram indication for determining highlights and shadow values, and Highlight point displays for even quicker highlight information, with automatic image rotation for vertical shots.
- LCD control panel on camera top makes it easy to confirm settings and camera status.
- Long-life rechargeable lithium-ion with power to shoot up to 2,000 *1 on a single charge.
- Custom Settings for personalizing to match the individual’s shooting style, or different taking conditions.
- Wireless remote control of the D50 can be achieved with the optional ML-L3 remote control.
Easy image handling
- New Small function for saving within the camera at the reduced sizes of 640×480, 320×240, or 160×120 for Internet use - either for mail attachments or placement on web pages.
- In-camera page setup support makes it easy to print directly from the D50 to any PictBridge compatible printer via the supplied USB cable.
- Up to 36 alphanumeric characters can be entered in each image’s EXIF header (file information) for personal identification when are viewed in PictureProject software.
- Video connector and supplied video cable makes it easy to connect the D50 directly to a television for playing slideshows or viewing individual
Creative and versatile system components
- High-quality Nikkor : The unrivalled performance of AF, AF-S and DX Nikkor greatly expands creative possibilities.
- Built-in auto pop-up features exclusive i-TTL control, fast 1/500 sec. sync , and coverage for as wide as 18mm.
- Supports ’s Creative Lighting System when using a SB-800 and SB-600 Speedlight mounted on the ISO shoe for additional on camera output in large rooms, or for longer distance situations. Also allows off-camera multiple lighting with iTTL Technology with SB-800 and SB-600.
- Integrated Software Solutions:
Capture 4 (Ver. 4.3) (optional) is a comprehensive and remote camera control package that fully supports NEF, (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control, D-Lighting for scene-specific automatic dodge and burn control.

PictureProject is ’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. PictureProject features an intuitive user interface, and supports optional plug-ins that add functionality and creative options.

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