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21 Sep 08 Nikon(R) Introduces the D2xs(TM) Professional Digital SLR Camera, Delivering Performance Advancements and Enhanced Features

* 12.4- D2xs Offers Unique Combination of Extraordinary , High-Speed and High- in a Single
* Internal and External Refinements Make D2xs a Commendable Successor to ’s Flagship D2x Camera

MELVILLE, N.Y., June 1 — (R) (http://www..com), the world leader in , today introduced the new D2xs(TM) professional camera, incorporating an impressive range of refinements that improve overall camera performance and enhance the user experience. The D2xs shares many performance and design innovations with the current and highly successful D2x camera, including the 12.4 million DX format that renders with high and sharp detail, necessary for demanding professional assignments. The D2xs also hosts a range of upgraded features that make operation significantly more responsive — including refined performance that makes for easier composition when shooting in ’s exclusive High-Speed Crop mode, a new 2.5 inch LCD with a 170-degree wide viewing angle, individually calibrated at the factory to ensure consistent color fidelity, significantly increased life and a wide range of firmware enhancements.

With its numerous refinements, the D2xs is truly equipped to meet the widely varied demands of today’s professional who strive to create that push the boundaries of what’s possible. Not only does the camera successfully combine high , speed and quality, but it also incorporates exclusive technologies that enable unfettered creativity. Options such as the WT-2A Wi-Fi transmitter achieves full wireless remote camera control and transmission, while the revolutionary i-TTL Speedlight technology included in the D2xs ensures radical new possibilities in creative lighting.

“Increasingly, professional have chosen the D2x as their primary workhorse camera due to its remarkable performance and versatility, making it ’s best selling professional camera. With the introduction of the D2xs, has built upon the proven performance of its predecessor and added new technologies and refined features that will
offer professionals an enhanced overall experience,” said Edward Fasano, general manager for Marketing, Products, Inc. “The D2xs is poised to become the next of choice among professional .”

Versatility Refined

Many of the that made the D2x such a success have been retained. The D2xs is capable of capturing 12.4 JPEG or RAW (NEF) at a rate of up to 5 frames per second in continuous shooting mode, and maintains a rapid start-up time, the world’s shortest shutter release time lag of just 37ms, as well as a blackout time of just 105 milliseconds. The D2xs also inherits the popular High-Speed Crop mode that uses a specific central area of the sensor to capture 6.8 at an incredible rate of up to 8 frames per second. A newly developed in the D2xs automatically superimposes a mask over the cropped area within the while in the High-Speed Crop mode, for easier and more confident composition.

The D2xs features ’s acclaimed Mutli-CAM2000 high-speed AF system, with eleven autofocus sensors — nine of which are cross-type and placed in the rule of thirds layout. The D2xs offers improved subject acquisition and tracking as well as a new option for controlling the duration of Lock-On(TM) focus tracking, making it easier to adjust for shooting
different types of scenes and action.

New Image Rendering and Menu Options

With a combination of powerful image-processing technologies and ’s exclusive 1,005 3D-Color Matrix Metering II, the D2xs makes it possible to capture beautiful 2.4- that meet and exceed professional ’ needs for larger files that are rich in detail, color and smooth tonal range. The D2xs has also been refined so demanding can take advantage of ’s 3D-Color Matrix Metering II even in the High-Speed Crop mode. Professional will appreciate the ability to select Adobe RGB in any of the three color modes — making it possible to work with a wider range of colors to match highly diverse assignments and workflow environments, while ideally complementing the NEF file. In-camera creative possibilities are extended even further through the addition of a new Black & White (sRGB) color mode.

shooting in RAW (NEF) will have the ability to shoot in and still retain the color information in the RAW image data, allowing them to easily reverse a image to color using ’s new Capture NX software.

RAW and JPEG taken using the D2xs can be trimmed within the camera to produce of reduced display sizes ranging from 640 x 480 to 2,560 x 1,920 pixels. The resulting smaller files can help improve workflow efficiency by eliminating the time required to download and perform software editing within a computer.

New ISO sensitivity options offer greater convenience to who work under constantly changing lighting conditions such as weddings. A new Auto ISO feature allows to maintain a specific while letting the camera automatically select an appropriate ISO setting, within a predefined range of sensitivities, based on the existing lighting conditions. This feature helps achieve optimum exposure while freeing the to concentrate on composition. ISO sensitivity can also be manually set between ISO-equivalent 100 and 800 in increments of 1/3 EV, or boosted using HI-0.3, HI-0.5, HI-0.7, HI-1 or HI-2 settings when high sensitivity is a priority. The 3 settings between 800 and HI-1 are newly added to give the D2xs finer control over sensitivity.

Refined Ergonomics and Design

The D2xs body is consistent with the exterior styling of the D2-series, adopted from a design created by famed industrial designer, Giorgetto Giugiaro*. The body is proportionate and well balanced, with a well designed interface that is intuitive and seamless.

The D2xs improves upon its predecessor’s energy efficient design, and when combined with the newly developed high-energy EN-EL4a rechargeable lithium-ion , the camera boasts an unprecedented 3,800** shots per charge. ’s highly sophisticated, real-time Fuel Gauge system in the D2xs allows to determine the precise level of remaining charge, number of shots taken per charge and the overall life of the — all at the touch of a button.

A new 2.5-inch, 235,000 dot LCD monitor in the D2xs allows a 170-degree wide viewing angle, and is individually calibrated at the factory to ensure consistent color fidelity. The D2xs also features a new color scheme for menu displays.

Expanded Software Options

The D2xs features a unique Image Authentication feature that, when used with ’s new Image Authentication Software, marks the authentication of an image captured by the camera and can determine whether or not it has been altered since capture. Image data is a critical link in the “chain of evidence” for verifying image authenticity, and D2xs’s hardware and software-based image authentication solution allows easy, secure authentication of for a wide range of requirements. The softwareenables verification of JPEGS, TIFF and NEF (RAW) taken with the D2xs.

A new remote control software called Camera Control Pro is also available for the D2xs, enabling unprecedented remote control operation of many camera functions from a personal computer. Camera Control Pro software is the next generation of camera control software, previously bundled with ’s Capture 4 software, and features substantial advanced features that offer limitless creativity to who need to control their camera remotely. Camera Control Pro can control the D2xs remotely tethering a high-speed USB cable or optional WT-2a wireless transmitter.

The D2xs is also compatible with ’s soon-to-be-released Capture NX(TM) software — a highly versatile yet elegantly simple editing solution that provides easy, yet powerful and visually intuitive image-editing and enhancement tools. With Capture NX, will be able to tap into the full potential of D2xs’s RAW (NEF) files, while also apply powerful image processing and editing tools to JPEG and TIFF files.

The D2xs will be available from authorized retailers in late June for an estimated street price of $4699.95***. For more information, please visit http://www..com

About

, At the Heart of the Image(TM). Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX(R) compact ; COOLSCAN(R) digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative(TM), the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit http://www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 Nikon Announces Seven New COOLPIX Cameras With Consumer’s Digital Photography Needs in Mind

’s New COOLPIX Put Performance and Style in Your Life

Announces Seven New COOLPIX Cameras With Consumer’s Digital Needs in Mind

’s New COOLPIX Put Performance and Style in Your Life

MELVILLE, N.Y., Feb. 21 — Looking for a premier with your needs in mind? Whether you’re a first time consumer, looking to update your old , a person who enjoys sharing your or an experienced looking for a compact , ’s 2006 COOLPIX line has a camera and feature set that is right for you. Today, announced the addition of seven new COOLPIX cameras adding to its Life, Style and Performance Series. Developed with the consumer in mind, has combined exceptional features with world-renowned quality design and style at attractive prices.

“Consumers requested small, sharp, powerful and easy-to-use that can capture and share moments and ,” says Bill Giordano, General Manager of Consumer Product Marketing for Inc. “From entry-level to advanced technologies our designers and engineers have done an outstanding job of adopting design styles and intuitive technology that directly address what the consumer asks for — a camera that looks great and performs just as
well.”

Unique to COOLPIX , and now for the first time available throughout the line-up, is ’s Exclusive Feature System, which gives users the power to automatically improve recorded in-camera. This combination of in-camera features provides a quick, easy and seamless answer to underexposed due to excessive backlight or insufficient ,
blurry or out-of-focus shots and red eyes. The system includes:

– In-Camera Red-Eye Fix(TM): automatically detects and corrects , a common condition that occurs in . You may never see again.
– Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
– D-Lighting: selects and creates a copy of with excessive backlight or insufficient illumination, adding light and detail where necessary.
– Blur Warning: alerts the user that a shot has resulted in a blurry allowing for it to be retaken before leaving the scene.
– Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

In addition, every new COOLPIX camera features TV Quality Move Mode** function (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of selection and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all
functions throughout the menu.

Made Easy with ’s COOLPIX L-Series

If you are looking for an easy to use, compact that takes great right out of the box, the COOLPIX L Series is a perfect fit. The COOLPIX L2, L3 and L4 feature high-quality components, including a 3x optical -Nikkor lens, a big, bright, 2.0-inch LCD and a streamlined design (less than 1″ thick) which contributes to the camera’s style and operation.

Adding to the cameras’ portability, each camera is AA-size and SD card compatible. With generous effective values of 6.0 for the COOLPIX L2, 5.1 for the and 4.0 for the COOLPIX L4, users have the ability to produce clear, crisp . A choice of 15 Scene Modes - including four with Scene Assist - Best Shot Selector (BSS), Single and Continuous AF, Choice of and Noise reduction help users create with optimal results.

The L2 and L3 will be available in late February 2006 with MSRP’s of, $199.95 for the L3 and $249.95 for the L2. The L4 will be available in March 2006 with an MSRP of $149.95

Brilliance Made Beautiful with ’s COOLPIX S Series

The stylish COOLPIX S5 and S6 combine high-quality imaging performance with impressive digital sharing technology. The sleek, modern wave design of the S Series cameras, along with 6.0 effective and a 3x optical -Nikkor ED Glass lens, make them ideal for the user who wants a camera with added style. Sharing digital is easy with the new Pictmotion(TM) function, which allows users to select their favorite , choose one of five royalty-free, pre-installed music files, or their own choice of music***, and automatically produce slide shows with pace and transition selected to match the music and style. Slide shows can be played back with ease on the S5’s 2.5-inch LCD of the S6’s 3.0-inch LCD, each of which is viewable for a wide 170-degree angle.

The incorporation of a Rotary Multi Selector allows for easy scrolling through the newly designed menu system and breezing through playback at up to 10 frames per second. Also included in the new S Series is a standalone One-Touch Portrait button conveniently located on the top of each camera, giving users instant access to the In-Camera Fix and Face Priority AF options.

To ensure quality in various shooting environments, users have the option of 16 scene modes, 17 for S5 with Underwater mode****, including four modes with Scene Assist.

The COOLPIX S6 features an additional advantage of built-in WiFi capability, allowing for wireless transfer of to a computer and wireless printing***** with any PictBridge enabled printer.

The COOLPIX S5 and S6 will be available nationwide in March 2006. The S5 has an MSRP of $349.95 and the S6 $449.95.

Passion Made Powerful with ’s COOLPIX P-Series

The COOLPIX P3 and P4 combine 8.1 effective with a range of advanced in-camera technologies. Designed for the who enjoys customization and the ability to control their , the P Series cameras feature an innovative Vibration Reduction (VR) capability. Originally developed for SLR , VR capability is available in two modes (Normal and Active) in order to compensate for camera movement. VR Normal compensates for minor movements, most often associated with handheld shooting, while VR Active compensates for more pronounced movements, such as the vibration of a moving vehicle.

The P3 and P4 give users the flexibility of a full array of settings. Covering a broader area of the frame, the new 11 wide-area AF achieves better results in more diverse compositions - leaving free to concentrate on the shot while the camera automatically achieves superior, sharp focus. In addition, there are 16 shooting modes, including nine advanced scene modes that allow to produce better suited to their own personal tastes - through the use of three effects that vary brightness, color intensity, noise reduction and more. To help capture the action as it happens, both cameras feature continuous shooting at up to 1.8 frames per second, which is
complimented by a five shot buffer that allows users to shoot in a continuous burst, with the camera recording the last five taken.

The COOLPIX P3 comes with built in Wi-Fi capability that allows for wireless transfer of to a computer and wireless printing***** with any PictBridge enabled printer.

The COOLPIX P3 and P4 will be available in March 2006 with a MSRP of $449.95 and $399.95, respectively.

* Face-recognition capability may be limited in some shooting
conditions.
** COOLPIX L4 does not record sound in the Movie Mode.
*** Via PictureProject for Windows only.
**** Requires new FJ-CP-1 - Field Jacket - Price TBD
***** Requires optionally available Wireless Printer Adapter PD-10.

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21 Sep 08 Nikon COOLPIX Makes Memories Easy and Affordable

User Friendly Cameras with High-Quality Components

MELVILLE, NY (February 21, 2006) - The COOLPIX family of is pleased to announce the addition of three new cameras in its L, or Life, series. The COOLPIX L2, L3 and L4 combine high-quality design and construction with easy to use features available at affordable prices. All three cameras boast a sharp 3x optical -Nikkor lens, a big, bright 2.0-inch LCD and lightweight, compact body style (slimmest in it’s class with AA-type ) while offering high of 6.0 effective for the COOLPIX L2, 5.1 effective for the and 4.0 effective for the COOLPIX L4.

“The COOLPIX L-series cameras are ideal for entry-level to intermediate users who are looking for easy to use, beautifully designed cameras” says Bill Giordano, General Manager of Consumer Product Marketing for , Inc. “Each of these cameras feature ’s Exclusive Feature System, which helps users improve their in-camera. With these attractive price points and easy operability, anyone can take better right out of the box.”

has developed the L Series with the snapshot consumer in mind and created well-featured cameras that can easily turn those into lasting . Unique to COOLPIX , and now for the first time available throughout the line-up, is ’s Exclusive Feature System, which gives users the power to automatically improve recorded in-camera. This combination of in-camera features provides a quick, easy and seamless answer to dark , blurry or out-of-focus shots and red eyes. The system includes:

- In-Camera Red-Eye Fix™: automatically detects and corrects , a common condition that occurs in . You may never see again.
- Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
- D-Lighting: selects and creates a copy of with excessive backlight or insufficient illumination, adding light and detail where necessary.
- Blur Warning: alerts the user that a shot has resulted in a blurry allowing for it to be retaken before leaving the scene.
- Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

Additionally, the L Series cameras include handy features such as, TV Quality Movie Mode** function (recording movies at up to 30fps with sound on the L2 and L3), Single and Continuous AF, Choice of and Noise Reduction to ensure better color reproduction in darker lighting conditions.

The COOLPIX L2, L3 and L4 all have a streamlined, easy to carry design that features a smooth, stylish finish and a curved grip that contributes to both design elegance and shooting stability. Adding to the cameras’ convenient portability, all of L-series models are AA-size and SD card compatible, with 32 MB of internal for the L2 and L3 and 16MB for the L4. If the user is unsure of which camera setting to use, the on-camera Help button can be pressed to display simple explanations for functions in the main menu. Each camera is packaged with a complimentary copy of ’s PictureProject™ Software.

The big, bright, easy-to-view 2.0-inch LCD features new icons, function selection and color scheme and a choice of 15 Scene Modes - including four with Scene Assist, which displays useful framing guides in the monitor helping the user to compose the shot with optimal results - providing users with the ability to achieve crisp, clear in a variety of situations such as Beach/Snow, Fireworks, Museum, Party/Indoor and more.

The COOLPIX L2 and L3 will be available in late February 2006 with MSRP’s of $199.95 for the L3 and $249.95 for the L2. The COOLPIX L4 will be available in March 2006 with an MSRP of $149.95. For more information about the L-series cameras and other COOLPIX cameras, please visit www..com.

*Face-recognition capability may be limited in some shooting conditions.
** COOLPIX L4 does not record sound in the Movie Mode.

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21 Sep 08 COOLPIX P3 and P4 Offer Powerful Performance

Incorporates SLR-Inspired Technology Into a Compact

MELVILLE, NY (February 21, 2006) - today announced the COOLPIX P3 and P4, an expansion to its more advanced and feature-rich P, or Performance, Series of . Designed for the who enjoys a high level of control, advanced imaging technologies and the ability to take creative control of their , these two exciting new cameras combine 8.1 effective with a wide range of advanced in-camera technologies, taking to the next level.

“The COOLPIX P3 and P4 are the perfect camera for consumers who are looking for a customizable experience,” says Bill Giordano, General Manager of Consumer Product Marketing for , Inc. “These cameras take many technologies first available in ’s SLR line and makes them readily and easily available to consumers looking for a capable, compact at a very attractive price.”

has added its Vibration Reduction (VR) system, a feature adapted directly from ’s world-renowned SLR , to the P Series cameras allowing them to capture rock-steady at of up to three stops slower that could normally be hand held. VR capability is available at the push of a button in two modes (Normal and Active) in order to compensate for camera movement. VR Normal compensates for minor movements, most often associated with handheld shooting, while VR Active compensates for more pronounced movements, such as the vibration of a moving vehicle. An electronic adaptation of Vibration Reduction also applies to movie shooting, allowing for sharp video in low light conditions and keeping subjects clear during panning while helping to support faster framing on the cameras’ incredible, bright 2.5-inch LCD.

COOLPIX P Series users will enjoy the flexibility of a full array of settings similar to ’s SLR models. Covering a broader area of the frame, the new 11 wide-area AF achieves better results in more diverse compositions - leaving free to concentrate on the shot while the camera automatically achieves superior, sharp focus almost anywhere in the frame. In addition, there are 17 shooting modes, including nine advanced scene modes that allow to produce better suited to their own personal tastes - through the use of three effects that vary brightness, color intensity, , noise reduction and more.

To add even greater control, both cameras offer Aperture-priority Auto mode to let benefit from aperture control in 1/3EV steps. Users can select large apertures for attractive background blurring or stop down to small apertures to extend crisp focus into the distance - all while the camera automatically selects the most appropriate for optimized exposure.

To help capture the action as it happens, both cameras feature continuous shooting at up to 1.8 frames per second, which is complimented by a five shot buffer that allows users to shoot in a continuous burst, with the camera recording the last five taken. This speed allows the P Series cameras to be a great companion for SLR shooters looking for a smaller but powerful camera to take anywhere.

An addition to the successful COOLPIX P1 and P2 cameras, the new P3 also comes equipped with the ability to transfer wirelessly through the camera’s built in Wi-Fi feature*. ’s wireless solution is fun and convenient and allows consumers to send their wirelessly to a computer. In addition, can be sent wirelessly to any PictBridge-enabled printer**. The Wi-Fi feature to transfer to a computer is built into the camera and requires no additional accessories.

Unique to COOLPIX , and now for the first time available throughout the line-up, is ’s Exclusive Feature System, which gives users the power to automatically improve recorded in-camera. This combination of in-camera features provides a quick, easy and seamless answer to underexposed due to excessive backlight or insufficient , blurry or out-of-focus shots and red eyes. The system includes:

- In-Camera Red-Eye Fix™: automatically detects and corrects , a common condition that occurs in . You may never see again.
- Face-Priority AF***: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
- D-Lighting: selects and creates a copy of with excessive backlight or insufficient illumination, adding light and detail where necessary
- Blur Warning: alerts the user that a shot has resulted in a blurry allowing for it to be retaken before leaving the scene.
- Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

Additionally, the P Series cameras include handy features such as, TV Quality Movie Mode
function (recording movies at up to 30 fps with sound limited only by the available , Single and Continuous AF, Choice of and Noise Reduction to ensure better color reproduction in darker lighting conditions.

The COOLPIX P3 and P4 will be available in March 2006 with a MSRP of $449.95 and $399.95, respectively. The Wireless Print Adaptor (PD-10) is currently available and has an MSRP of $49.95. For more information about these models and other COOLPIX cameras, please visit www..com.

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21 Sep 08 Nikon COOLPIX Style Series Adds Slideshows With Your Music and Wave Design

’s New 6.0- COOLPIX S5 and S6 Perform As Great As They Look

MELVILLE, NY (February 21, 2006) - today announced a stylish and edgy addition to the COOLPIX S, or Style, Series of . The new COOLPIX S5 and S6 combine high-quality imaging performance with impressive new Pictmotion™ sharing technology to make the S5 and S6 the must-have compact . Both the S5 and S6 have sleek, slim wave designs, appealing to users who want their cameras to look as great as the they take. Each camera boasts 6.0 effective and features a 3x -Nikkor ED Glass lens.

“Along with other products of great design, ’s new COOLPIX S Series encompasses all things desirable. It’s a great union of form and function,” says Bill Giordano, General Manager of Consumer Product Marketing for Inc. “Beyond style, the introduction of Pictmotion technology, huge, bright and a new Rotary Multi Selector turn the S5 and S6 cameras into fun tools for taking and sharing digital .”

Unique to COOLPIX , and now for the first time available throughout the line-up, is ’s Exclusive Feature System, which gives users the power to automatically improve recorded in-camera. This combination of in-camera features provides a quick, easy and seamless answer to dark , blurry or out-of-focus shots and red eyes. The system includes:

- In-Camera Red-Eye Fixâ„¢: automatically detects and corrects , a common condition that occurs in . You may never see again.
- Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
- D-Lighting: selects and creates a copy of with excessive backlight or insufficient illumination, adding light and detail where necessary.
- Blur Warning: alerts the user that a shot has resulted in a blurry allowing for it to be retaken before leaving the scene.
- Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

Making it simple and convenient to take stunning portraits, a standalone One-Touch Portrait Button featured on both the S5 and S6, gives users instant access to the Face Priority AF and In-Camera Fix options. To ensure quality in various shooting environments, users have the option of 16 scene modes,17 for S5 with Underwater mode**, including four modes with Scene Assist and a TV Quality Movie Mode function that records moving at 30fps with sound.

Sharing digital is made easy with the new Pictmotion technology, which puts a creative new spin on the average in-camera slide show. By allowing users to select their favorite recorded and matching one of five royalty-free, pre-installed music files on the camera, or your own choice of music***, Pictmotion automatically analyzes all the elements to produce in-camera slide shows that look great and are fun to share with others. The COOLPIX S5 and S6 provide quality playback of sound and the bright, sharp expanded 2.5 and 3.0-inch LCD’s – with an impressively wide 170-degree viewing angle - make it easy for everyone to see.

With the incorporation of a new Rotary Multi Selector, users can easily scroll their way through the newly designed menu system or breeze through playback at up to 10 frames per second. Another new feature for the COOLPIX S5 and S6 includes a calendar function that automatically sorts according to the date that they were taken. For added in camera assistance, created a Help button, which is now standard on all ’s new COOLPIX cameras. This component provides easy-to-understand explanations for functions on the main menu.

Supporting both 80211.b and 80211.g WiFi standards, the built-in WiFi on the COOLPIX S6 allows for wireless transfer and printing of to any PictBridge-enabled printer. For wireless printing of without a computer offers the accessory Wireless Printer Adapter PD-10.

The COOLPIX S5 and S6 will be available nationwide in March 2006. The S5 has an MSRP of $349.95 and the S6 $449.95. For more information about this and other COOLPIX cameras, please visit www..com.

* Face-recognition capability may be limited in some shooting conditions.
**Requires new FJ-CP-1 Field Jacket Price TBD
***Via PictureProject for Windows only.

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21 Sep 08 Nikon Unveils the New D200 Digital SLR Camera

10.2 D200 Delivers Outstanding with Blazing Speed, Rugged Construction and Intelligent Features

MELVILLE, NY (November 1, 2005) - (www..com) today introduced the highly anticipated new D200 - a precision-engineered, high performance camera designed to satisfy the requirements of passionate and demanding . Combining brand new technologies with advanced features inherited from ’s venerable D2X professional camera, the D200 incorporates more must-have features than any other camera in its class, enabling to capture in a way once reserved only for professionals.

The D200 promises an extremely satisfying shooting experience, with a winning combination of quality, performance, construction and advanced system features. Employing a newly developed 10.2 effective DX Format , the D200 captures with remarkable and clarity. Its sophisticated 1005- Metering II system ensures ideal exposures while an advanced image processing engine renders with superb clarity and smooth color gradations. The D200 reacts with lighting speed, powering-up in a mere 0.15 seconds, and firing in an imperceptible 50 millisecond shutter release lag time. It can shoot five frames per second with a drastically shortened blackout time of just 105 milliseconds between shots. Its large, bright offers 0.94x magnification for comfortable and precise composition while a new 2.5 inch provides ultra-wide 170 degrees viewing angle from all directions. With an all new 11-area Autofocus system, robust control of ’s i-TTL Creative Lighting System and advanced Wi-Fi image-transmission options*, the D200 is a perfect fit for discriminating and a natural choice for wedding, event and action .

“ has spent considerable time and effort to truly understand the qualities and features desire in an advanced camera. The D200 embodies this research and delivers a camera that’s built to the requirements of passionate , and meets demands for , speed, precision, and ultimate . The D200 represents an unmatched combination of quality, performance and value that’s hard to resist,” said Edward Fasano, general manager for Marketing, Products, at Inc. “The D200 is hands-down the most capable camera in its category.”

SMARTER

The D200 embodies a host of intelligent technologies that deliver remarkably precise control and accurate automatic features. Equipped with ’s exclusive 1,005 Metering II, the D200 seamlessly determines ideal exposures even in complex lighting conditions. Capturing scene elements including brightness, contrast and color content with a unique 1,005- RGB-enabled sensor, this advanced system employs further improved algorithms for even better evaluation of large area highlight and shadow detail. The Metering II light metering system also uses an onboard database of detailed exposure information from over 30,000 actual against which instantaneous real-time comparisons are made as part of determining exposures. Rather than merely looking at light levels, a complex, yet transparent evaluation of overall scene content takes place, ensuring highly accurate exposures, even in challenging lighting conditions.

The 10.2 effective on the D200 incorporates a high-speed 4-channel data output and a new Optical Low Pass Filter that significantly reduces any incidence of moir© as well as color fringing and shifting. Furthermore, 4-channel output allows the D200 to inherit the advanced image-processing engine of the D2x professional that combines color-independent preconditioning prior to A/D conversion with advanced processing algorithms to deliver fine color gradations with smooth, consistent transitions. can take advantage of the D200’s advanced image optimizing functionality that allows them to fine tune image characteristics such as , tone, color, , and hue. can also select from preset options like Normal, Softer, Vivid, More Vivid, Portrait and Black-and-White.

One of the most notable new features of the D200 is its all new 11-area AF system, convertible to a 7-wide area AF system, both based on ’s advanced Multi-Cam 1000 AF Sensor Module. Not only does this AF system support the with fast and precise under a variety of shooting conditions, but it also offers a pleasing array of functions for greater flexibility - allowing an individual area to be selected from either the 11-area AF or 7-wide area AF sensors for Single AF or making use of multiple sensors to enable Dynamic AF, Closest Subject Priority Dynamic AF and Group Dynamic AF.

Running out of power on the D200 is harder than ever, since in addition to its remarkable capacity of up to 1800 shots per charge, the D200 also features an intelligent power management Fuel Gauge feature that constantly monitors the ’s precise remaining power in 1% increments. It also displays the total number of shots taken on each charge as well as overall life of the , so can easily tell when to replace a .

The D200 is a wireless whiz, and features ’s advanced i-TTL wireless Speedlight control built right into the camera, as well as wireless image transfer over a 802.11b/g Wi-Fi network built into the optional WT-3 Wireless Transmitter (available Spring 2006). The camera’s powerful built-in Speedlight, capable of coverage for as wide as 18mm, features a Commander Mode that can wirelessly control up to two separate groups of an unlimited number of i-TTL speedlights such as the SB-800, SB-600 or SB-R200. The Commander Mode in the D200 can adjust compensation settings for each of the two groups on the fly, making light output control from speedlights placed in hard to reach locations simple and effortless.

FASTER

The D200 is faster than any other camera in its class, making its handling exceptionally responsive. The D200 can shoot continuously at up to five frames per second, capturing up to an impressive 37 JPEG ** or up to 22 NEF (RAW) , making it ideal for action, wedding and event . Featuring an industry leading power-up time of 0.15 seconds, the D200 is ready to shoot when the is ready. Its reduced shutter release time lag of 50 milliseconds is nearly undetectable and when shooting in its continuous burst mode of five frames per second, its shortened blackout time (between each successive shot) of just 105 milliseconds proves especially useful in keeping an eye on a moving subject.

STRONGER

The D200 is designed with long term durability, ruggedness and precision in mind. Built on a magnesium alloy chassis and body cover, the D200 combines light weight with high-level durability and protects performance integrity. It also features an enhanced environmental sealing system that helps protect exterior seams from potentially damaging moisture and dust. The D200’s double-bladed shutter unit is tested to well over 100,000 cycles, ensuring highly reliable performance year after year. The shutter unit also employs a refined mirror balance mechanism that allows the mirror to complete its motion cycle and reach a complete stop with virtually no image degrading mirror bounce.

The Ultimate Shooting Experience

is renowned for the distinct usability and handling of its , and the D200 continues this tradition. handling the camera will immediately notice its large, bright with 0.94x magnification that ensures the clearest view possible for precise composition. Viewing excellence is taken further with an expansive 2.5-inch high- LCD that provides an ultra-wide 170? viewing angle from all directions. It also offers the ability to magnify by up to 400% to enable to closely inspect for fine details while offering a selectable RGB histogram display, which allows to make better-informed exposure decisions through the viewing of a composite RGB histogram, or a separate histogram for each individual color channel. The D200 also features the largest top LCD panel among cameras in its class to convey maximum information at a glance with easy access to shooting data including shooting mode, condition, card information, gridline display, , F-stop and number of remaining shots.
Refined menus on the D200 offer a streamlined and visually enhanced view of camera setup and custom setting options. can access an expanded on-board Help feature to view brief descriptions of every one of the camera’s menu items. The D200 also features a “Recent Settings” menu that reflects the last 14 settings adjusted, offering a quick way to revisit these settings.

’s Digital Imaging System

Like all , the D200 also offers the advantages of compatibility with ’s superior and comprehensive Digital Imaging System. High is assured through compatibility with over 50 outstanding AF Nikkor , including ’s DX Nikkor engineered exclusively for use with and an extensive array of AF Nikkors designed for use on digital and SLRs. The D200 also offers compatibility with the Creative Lighting System, enabling high-precision with SB-800, SB-600 and the Wireless Close-up Lighting Systems. Outlined below are groundbreaking technologies and system features that enable to achieve results not possible with any other system:

New Wireless Transmitter WT-3 (Available Spring 2006)

is leading the imaging world with wireless image transfer technology via Wi-Fi. The D200 marks the announcement of the Wireless Transmitter WT-3, offering creative new ways to set up their workflow. The new IEEE802.11b/g compatible Wireless Transmitter WT-3 provides fast image transmission with improved security and compatibility with the latest protocols. It also provides alternative buttons for shutter release and AF-start as well as an extra command dial to facilitate more comfortable shooting in vertical format.

i-TTL Speedlight Technology

’s i-TTL speedlight technology is arguably the most robust and advanced speedlight system in the world, and holds limitless possibilities for all kinds of using creative lighting. i-TTL technology built-in to the D200 allows to wirelessly control in full TTL, up to 2 groups of Speedlights, with any number of individual speedlights in each group. can shed all cords and cables or the need to ever calculate and distance ratios, because the i-TTL systems is capable of making all exposure calculations in real time, wirelessly, during the exposure to deliver a perfect exposure in any situation. can even maintain full output control of each group of speedlights from the D200’s built-in speedlight. This technology can potentially distill an entire portrait lighting system into a small set of multiple SB800, SB600 or SB-R200 Speedlights.

Nikkor®

As a company that built its reputation with the superb quality of its , ’s renowned Nikkor® brand of offer D200 users a tremendous choice of over 50 high quality ranging from highly specialized exotic ones such as the AF DX Fisheye-Nikkor 10.5mm f/2.8G ED to broad range for everyday , such as the newly announced AF-S DX VR -Nikkor 18-200mm f/3.5-5.6G IF-ED lens. The D200 is compatible with DX Nikkor that are optimized for ’s camera sensors as well as legendary AF Nikkor , delivering outstanding system flexibility. This ensures that D200 users will always find a high quality Nikkor lens that’s just perfect for their .

PictureProject and Capture 4.4 Software

The D200 will include a complimentary copy of ’s PictureProject software, a $49.95 value, and an easy-to-use yet powerful software application that provides image transfer, organization, editing, and design functions for JPEG and NEF (RAW) produced with the camera. PictureProject can also convert NEF (RAW) files to JPEG or TIFF format finished files, as well as save in the original NEF file format. PictureProject is an essential accessory and is compatible with the new D200 and all prior models and COOLPIX Models. The D200 is also compatible with Capture 4.4 software (sold separately), a new version of Capture that has the specifications to open NEF files from the D200 and all other models. This newest version features greatly enhanced NEF (RAW) processing as well as Capture Camera Control that allows remote when connected to a computer via the included USB cable or wirelessly using the new Wireless Transmitter WT-3 (sold separately). This versatility is especially useful when may need to continue shooting with their D200 while simultaneously having someone else edit incoming .

The NEF (RAW) files from the D200 comprise not only the RAW image data captured by the 10.2 effective but also a thumbnail image and a “Instruction Set” of the cameras settings at the time of shooting. NEF allows the Instruction Set data - such as , color balance and tone curves and more - to be adjusted for each recorded image at any time after shooting through the use of Capture software. Use of Capture also allows a NEF file to be saved as a NEF, ensuring a record of the original Instruction Set is always preserved, even if several newer Instruction Sets are saved to the file. This ensures that never loose the original settings and image data of a NEF (RAW) file, and reverting back to the original image requires just a few clicks in Capture software.

Version 4.4 of Capture software offers a flexible, stable and creative workflow approach for any in both professional and personal use through ’s unique approach referred to as the “Camera to NEF to Capture Dynamic Link” performance. Newly added features for Capture include automatic highlight recovery when using Exposure Compensation at values lower than 0 EV and conversion support in Tone Compensation.

The D200 will be available in late December 2005 for an estimated selling price of $1699.95***. For more information, please visit www..com.

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21 Sep 08 Nikon Introduces D70s Digital SLR Camera; Offers Upgrades to 2004’s “Camera of the Year”

6.1- D70s Features Internal and External Refinements to Become a Worthy Successor to the Venerable D70 Camera

MELVILLE, NY, APRIL 20, 2005 - Incorporating upgrades based on user feedback and advancement in technologies, ® (www..com) today introduced the D70s™ 6.1-effective camera. The D70s builds on the success of its popular predecessor, the D70, with multiple internal and external refinements including an improved autofocus system, larger LCD monitor, the addition of a remote cord port, new graphic user interface, among several other enhancements. Designed for a broad range of consumers from experienced and amateur to beginning enthusiasts and hobbyists, the D70s offers a proven track record of superior , robust performance, and advanced new features.

The D70s maintains leadership in its class of cameras and offers tremendous value to customers by combining various new and existing technologies into a comprehensive feature set. Its DX format 6.1-effective sensor is optimized to deliver with excellent and clarity. An improved autofocus system delivers enhanced performance, especially in Dynamic area AF and Dynamic area AF with closest subject priority modes. This combined with ’s unique Dynamic Buffer technology (that allows the camera to continuously take up to 144 at a speed of three per second*) makes the D70s even more responsive and when photographing fast moving subjects.

“’s commitment to its customers is exemplified with the introduction of the D70s. has taken an internationally best-selling camera and made it even more appealing to hobbyists and enthusiasts by incorporating a range of enhancements and new features that were based largely on the feedback we received from our customers and research findings,” said Steve Heiner, general manager of Systems for Inc. “The D70s now represents the best combination of performance and value for enthusiasts, and offers superb , advanced speed and simple, intuitive usability. We are confident the D70s will continue to build on the popularity of the D70.”

Smart New Enhancements

The D70s incorporates a host of new enhancements and refinements internally and externally, in addition to all of the advanced features and innovations found in the D70:

- A refined 5-area autofocus system now has an all-area search priority to go along with the camera
- single area, dynamic area, and close subject priorities, improving the camera’s ability to acquire focus on fast moving subjects within the frame.
- The camera now boasts a larger 2.0″ LCD monitor, making it easier for users to review and access menus.
- A new remote port for the MC-DC1 electronic cable release (optional) allows users to trigger the camera and hold the shutter open via an electronic cable release
- A built-in Speedlight with a wider angle of coverage, supports 18mm .
- A new easier-to-read menu design in the D70s uses color-coded menus, and a larger type-face.
- A higher capacity EN-EL3a offers users more per charge. The EN-EL3a comes with a new, smaller MH-18a charger. Both the new and charger are included with the D70s.

System Versatility: DX Nikkor

The D70s joins ’s current selection of models and inherits the popular DX format sensor and F-Mount, making it seamlessly compatible with all AF Nikkor and ’s exclusive DX Nikkor . Designed exclusively for use with DX Format cameras, DX Nikkor deliver a wider angle, higher performance, and outstanding center-to-edge-to-corner , while realizing smaller and lighter designs. All DX Nikkor have a angle comparable to that of format with a 1.5x factor. Since the introduction of the DX Nikkor , the series has grown to include six . These include:

- New AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED
- New AF-S DX -Nikkor 55-200mm f/4-5.6G ED
- AF-S DX -Nikkor 18-70mm f/3.5-4.5 IF-ED
- AF-S DX -Nikkor 17-55mm f/2.8G IF-ED
- AF-S DX -Nikkor 12-24mm f/4G IF-ED
- AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

Simplified Creativity: Revolutionary Built-in Speedlight with i-TTL

Taking its cue from the D70, the D70s’ built-in Speedlight offers a level of performance that is unrivalled in any other camera in its class. Designed to be a part of ’s growing Creative Lighting System, the D70s’ built-in Speedlight adopts ’s exclusive i-TTL control technology. In addition to normal on-camera use, the D70s’ built-in Speedlight can also be used in Commander Mode to remotely control one group of multiple SB-600 or SB-800 Speedlights wirelessly, offering users remarkable creative lighting control while still maintaining point-and-shoot simplicity. Alternately, an SB-800 can be mounted on the D70s and used as the Master Speedlight for even more control of up to three remote groups of wireless Speedlights, with each group consisting of any number of SB-800 or SB-600 Speedlight units. The D70s lets you shoot at synchronized speeds up to 1/500 second for great fill effects under brighter light conditions, while FV Lock maintains the measured value while recomposing the shot so you still achieve the appropriate output for the subject.

Powerful Software: New PictureProject™ and PictureProject In Touch

Software is a key component of the digital experience, and a key component of ’s Total Imaging System. After conducting exhaustive worldwide research into customer expectations, requirements and work habits, has developed the new PictureProject 1.5 image management and editing software. Based entirely on a new software architecture that empowers customers of varying skill levels to maximize their digital experience, PictureProject 1.5 boasts powerful features wrapped into a brand new interface that navigates quickly and is easy to master. While PictureProject 1.5 is already a dynamic new addition to , the software also supports plug-ins, allowing users to add new features, as technology and the market evolve. The software allows users to easily transfer to PC’s or MAC’s and browse, organize, and share them. With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject 1.5 works in close unison with Capture 4.2 as the ideal companion to its powerful feature set.

With ’s PictureProject In Touch™, users can share without attaching them in an email or uploading them to a website. PictureProject In Touch is a free desktop software application, available via download on www.nikonnet.com and included with the newest version 1.5 of PictureProject™ software. It enables the fast, seamless and easy transfer of between a sender and one or more recipients and can be viewed as full-screen slide shows with the click of a button. With this powerful software, can ensure that its customers will always keep ahead of the technology curve.

The D70s will be available either as an Outfit or a Set. The D70s Outfit includes the , rechargeable , charger, new PictureProject™
software, neck strap and the new high-performance AF-S DX Nikkor 18-70mm f/3.5-4.5G IF-ED lens. The D70s Set includes all items mentioned above except the lens. The D70s Outfit will be available for an estimated street price of $1199.95, while the D70s Set (body only) will be available for an estimated street price of $899.95*1. The camera will ship in early May 2005.

MAJOR FEATURES OF THE D70s

Accurate, vivid color

- 6.1 effective DX Format imaging sensor produces 3,008 x 2,000- with high and superbly sharp details.
- Advanced processor uses advanced algorithms to optimize , while also controlling auto , auto tone and color control, as well as real-time processes to diminish digital noise and produce beautiful long exposure shots.
- Accurate achieved by ’s acclaimed Meter with 1,005- for highly precise control over under widely varied lighting conditions.

High Performance and Quick Response

- Continuous shooting at 3 frames per second for a continuous burst of up to 144 (When using JPEG NORMAL - Large setting, and a SanDisk SDCFH (Ultra II), SDCFX (Extreme/Extreme III), or Lexar Media 80X WA ™ card) thanks to improved buffer handling, faster image processing, increased card access speed and greater system bus bandwidth. (The number of
continuous shots possible in a single burst may be fewer depending on the type of CF card used.)
- Ultra-short shutter time lag is hardly noticeable and offers very quick response.
- Immediate power-up has the D70s ready to take before your finger can reach the shutter button.
- High-speed, high precision 5-area AF system with predictive focus tracking and Lock-on™ ensures quick response and sharp focus, while an AF-assist illuminator helps ensure top performance in dark situations.
- Fast with a range from 30 to 1/8,000 sec. for full creative control.
- Fast sync up to 1/500 sec. available for great fill-effects under brighter light conditions.

Optimized and Predictable Results

- Seven Automated Digital Vari-Program selections easily accessed from the Mode Dial deliver automatic operation that optimizes , sharpening, tone, color, and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Close-up, Sports, Night Portrait, and Night Landscape.
- Image enhancement options optimize sharpening, contrast, tone, color, and hue while using Auto Multi Program [P], Shutter-Priority Auto [S], [Aperture-Priority Auto A], or [Manual M] exposure modes to best match the scene or intended use for the . The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization
- Optimized exposure with a choice of three TTL exposure modes, including ’s acclaimed Meter with 1,005- RGB Sensor, variable Center-Weighted Meter and choice of Spot Meters.
- ’s built-in iTTL automatic balanced Fill- can shoot at synchronized speeds up to 1/500 second for great fill effects when shooting in brighter lighting conditions; compatibility within ’s Creative Lighting System.
- exposure compensation; a comprehensive selection of compensation tools enable more versatile taking; tools for ambient light, illumination and the two combined are provided.
- New Generation Color Reproduction System offers a choice of three color modes to ensure the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- JPEG and NEF Combination Filing System enables simultaneous recording of compressed NEF (RAW) and JPEG data for the same shot to optimize and accelerate workflow.
- Exclusive use of Compressed NEF files to maximize number of raw possible for each
CF card used.

Creative and Versatile System for Subtle Expression

- High-Quality Nikkor : The unrivalled performance of AF, AF-S and DX Nikkor expand creative possibilities to the maximum.
- Built-in auto pop-up features exclusive i-TTL control, fast 1/500 sec. sync , and supports ’s Creative Lighting System for wireless control of remote SB-600 and SB-800 Speedlights. Also supports wide-angle up to 18mm.
- ISO shoe makes it easy to attach an SB-600 or SB-800 Speedlight directly to the camera.
- Integrated Software Solutions:

Capture 4 (optional) is a comprehensive and remote camera control package that fully supports NEF* (compressed and uncompressed) (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control; D-Lighting for scene-specific automatic dodge and burn control; and transformation of shots from the AF DX Fisheye-Nikkor 10.5mm f/2.8G ED lens to ultra-wideangle .

Project is ’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. Project introduces an entirely new intuitive user interface, and supports exclusive plug-ins for added function.

Improved Overall Performance

- Large 2 inch LCD monitor with user-friendly menus located directly below the displays bigger menu fonts and icons that use familiar keywords for ease of understanding. A protective clear LCD cover is also included with the D70s.
- Versatile LCD playback options include Single frame, Thumbnail (4 or 9 segments), playback (up to 4.7x), Slide show, Histogram indication, and Highlight point displays with automatic image rotation for vertical shots.
- 25 Custom Settings allow you to personalize the operation of your D70s to match your shooting style or the demands of different shooting conditions
- Remote control operation made available with optional ML-L3 (IR) or MC-DC1 electronic cable release.
- Direct printing from the D70 to any PictBridge compatible printer using the supplied USB cable.

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21 Sep 08 Nikon Introduces Light, Small and Easy to Use D50

- D50’s Ease-of-Use and Attractive Pricing Set to Bring the Thrill of Performance to More Consumers than Ever Before
- 6.1- D50 Arrives in Stores in June 2005 for an Estimated Street Price of $899.95 (D50 outfit, with the new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens)
- Two New DX Nikkor Offer More Options and Versatility

MELVILLE, NY, APRIL 20, 2005 - ® (www..com) has taken another bold step forward in redefining the landscape today by introducing the highly anticipated D50™ camera. The D50 is the smallest, lightest and easiest-to-use camera to date, and is designed for the broadest range of consumers including family -keepers looking to take advantage of the , speed and responsiveness ’s offer, as well as enthusiasts and amateur who want to capture brilliant digital with vibrant color and immaculate . The new entry-level D50 makes exceptional a reality for everyone.

“With the new D50, intends to bring a fulfilling experience to more consumers than ever before and help them capture their most precious with great quality and ease. The D50 inherits the high , responsiveness and speed consumers have come to expect of ’s cameras, while also embodying a simple, intuitive and compact design, so anyone in the family can use it without hesitation,” said Steve Heiner, general manager for Camera Systems at Inc. “The attractive price for the D50 will expand the market substantially and ensure many more people can enjoy shooting with a this year.”

The Ultimate

The D50 stands out as ideal for families searching for that perfect camera to capture timeless during important occasions and life events such as weddings, first homeruns, birthdays, prom night, and golden anniversaries, among others. The D50 is the perfect combination of intelligent, easy-to-use features and impeccable , and at an estimated street price of $899 (for the D50 outfit with the AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens), it represents an excellent value for its . The camera’s seven Digital Vari-Program modes make capturing the moment easier than ever, and the new “Child” mode, for example, assures that moms and dads don’t have to be experts to capture the most vivid color and contrast when taking of their children. The D50’s “Child” mode automatically adjusts several of the camera’s settings, including ISO, , and , to produce optimized when taking of children. The D50 promises to be an ideal tool for parents who refuse to let pass them by.

The D50 also includes a full range of manual controls and custom settings, so users can grow with the camera, and advanced enthusiasts can find themselves right at home with a D50 in their hands.

Hallmark and Performance

The D50 incorporates several important new technologies to ensure a rich, yet simplified experience for consumers. With a new 6.1 effective DX Format and a highly advanced image processing engine, the D50 produces dazzlingly faithful capable of tremendous enlargement, yet manageable in overall file size. ’s new Metering II ensures accurate in all types of lighting situations by automatically comparing input from its frame-wide 420- metering sensor for each scene to a large onboard database of over 30,000 scenes from actual . Professionals and amateurs alike rely on ’s exclusive light metering technologies that produce ideal exposures instantly. Newly developed exposure evaluation methods detect highlights and shadows in the frame, and compensate for them to help prevent inaccurate exposure. choices in the D50 extend from 30 seconds to an action-stopping 1/4,000
second. A high-speed sync speed up to 1/500 second makes great fill possible and ’s i-TTL technology makes it automatic.

Simple Sophistication

The next evolution of ’s popular scene-optimized Digital Vari-Program modes simplifies taking, and helps users take incredible with very little effort. The Digital Vari-Program modes also free up the user to think about capturing special and fleeting moments instead of getting overwhelmed with buttons and dials. Selecting one of the seven simple icons from the handy exposure mode dial optimizes otherwise complex settings and ISO-equivalent sensitivity to produce consistently remarkable results. The newly added “Child” mode mentioned earlier makes it easier to take memorable of the little ones complete with vivid color and contrast that are ready to print without the fuss of adjustments within the computer.

Instant Gratification

Unlike lesser systems, the D50 is always ready to shoot when that special moment or expression presents itself. From the moment the power is turned on, the D50 is ready to shoot in an imperceptible 0.2 seconds. The shutter responds almost instantly when a is taken, thereby minimizing “shutter-lag” and virtually eliminating a common frustration of digital . Continuous shooting at 2.5 per second can be maintained for a burst of up to 137 , making action a reality. taken are instantly processed and recorded to a compact SD (Secure Digital) card, and a new USB 2.0 Hi-Speed interface supports faster transfer of when connected to a computer.

Compact, Lightweight and Designed to Go Everywhere

The D50’s compact, lightweight design makes it easy to carry the camera anywhere there’s a good moment to capture. Its smart design and easily accessible controls provide handling efficiency and ease of operation, helping bring the fun back to taking. Newly designed plain-language menus are displayed clearly on the large 2.0-inch , and intuitive help menus are available for on-the-spot reference.

A high capacity rechargeable lithium-ion helps extend mobility and convenience by delivering the power to shoot up to 2,000** on a single charge.

Interchangeable : The Nikkor Advantage

One of the unique benefits of shooting with a is the ability to take advantage of the expansive creative possibilities offered by interchangeable Nikkor . With the introduction of the D50, also introduced two new DX Nikkor that are ideally paired with the D50 to offer consumers a broad range, while maintaining a lightweight and ultra- compact size. Designed exclusively for ’s D-series cameras, DX Nikkor are optimized to achieve outstanding center-to-edge-to-corner , when used with any of ’s cameras. ’s DX Nikkor range now includes six high performance that offer unmatched wide-angle coverage and versatility:

-New AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED
-New AF-S DX -Nikkor 55-200mm f/4-5.6G ED
-AF-S DX -Nikkor 18-70mm f/3.5-4.5 ED-IF
-AF-S DX -Nikkor 17-55mm f/2.8G ED-IF
-AF-S DX -Nikkor 12-24mm f/4G ED-IF
-AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

The D50 also offers seamless compatibility with ’s extensive family of over 50 high-performance AF Nikkor , providing the same superb color reproduction, razor-sharp image clarity and fast and accurate autofocus performance relied upon by the countless number of professional who use ’s pro cameras everyday.

Managing and Sharing with PictureProject™ Software

Sharing is fun, and ’s new PictureProject software is designed to eliminate the complexities typically associated with sharing, managing and editing on a computer. After conducting exhaustive worldwide research into consumer habits, expectations and requirements, developed its PictureProject software to be a simple, easy-to-use, and powerful application that addresses most frustrations associated with managing on a computer. PictureProject boasts powerful features wrapped into an intuitive interface that navigates quickly and is easy to master.

The software allows users to easily transfer to PC’s or MAC’s and browse, organize, and share them. taken in vertical orientation are automatically rotated. Controls for retouch tasks including brightness and red-eye correction, are intuitive and fast. PictureProject’s In Touch™ plug-in allows users to share with friends and relatives without attaching them in an email or uploading them to a website. Instead Pictureproject in-Touch facilitates a direct transfer of the from the sender’s computer to a recipient’s computer. PictureProject In-Touch is included in the newest version 1.5 of PictureProject software and can also be downloaded free of charge via www.nikonnet.com.

With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject also works in close unison with Capture 4 as the ideal companion to its powerful feature set. Capture 4 is ’s advanced image management and editing software designed to offer the most robust and comprehensive performance with ’s NEF (RAW) files. While PictureProject is already a dynamic component to , the software also supports plug-ins, allowing users to add new features, as technology and the market evolve.

As part of ’s Total Imaging System, the D50 inherits the advantages of the various components of this system, including high-quality AF and DX Nikkor , the SB-800 and SB-600 Speedlights, which enable use of ’s Creative Lighting System, as well as versatile software options, to deliver a new level of operating ease, expanded creative possibilities, and pure enjoyment. The D50 presents the perfect opportunity for anyone to start enjoying the advantages of today.

The D50 outfit, including the new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens, will be available in June for an estimated selling price of $899.95***.

MAJOR FEATURES OF THE D50

Vivid color and sharp details straight from the camera
- New 6.1 effective DX Format imaging sensor that produces 3,008 x 2,000- with accurate color, high and sharp details for great capable of significant enlargement, or cropping for creative effect. File sizes remain manageable, making it easier to take and store more great .
- Advanced processor that marks a further evolution of analog and digital processing and pre-conditioning technologies, producing that require no preparation in a computer and are ready to print straight from the camera. is optimized, including auto , auto tone and color control, and real-time processes diminish digital noise to produce beautiful long exposure shots.
- Metering II ensures accurate and .
Instant, precise response
- Near-instant 0.2-second power-up, and short shutter release lag (response) time.
- Continuous shooting at 2.5 frames per second for a continuous burst of up to 137 without having to wait for the camera to record the to the SD card. (Using JPEG NORMAL - Large settings, and a SanDisk Ultra II 256MB ) The number of continuous shots possible in a single burst may be fewer depending on the type of used.
- Fast 5-area AF system with predictive focus tracking and Lock-on™ delivers greater precision with fast, more consistent subject acquisition and improved focus tracking to capture all the action as it happens. Automatic AF-assist illuminator helps ensure top AF performance in dark situations.
- Fast with a range from 30 to 1/4,000 sec.
- Fast sync up to 1/500 sec. for great fill-effects under brighter light and back lighted conditions.
- Fast data transfer and recording to SD cards keeps the D50 always ready to shoot in any situation.
Accurate automated and manual control for predictable results
- Seven Digital Vari-Program selections for automatic adjustment of all the settings necessary to produce incredible digital including ISO-equivalent sensitivity, , sharpening, tone (contrast), color, and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Child, Sports, Close up, and Night Portrait.
- Image enhancement options optimize sharpening, tone (contrast), color, or hue while using Auto Multi Program [P], Shutter-Priority Auto [S], Aperture-Priority Auto [A], or Manual [M] exposure modes to best match the taking situation. The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization.
- Automatic control over ISO-equivalent sensitivity from to 1600; can also be set manually.
- Optimized exposure with a choice of three TTL (Through The Lens) exposure modes: Metering II with 420- RGB Sensor, variable Center-Weighted Meter, or choice of Spot Meters.
- Auto exposure bracketing helps achieve the exact results desired.
- exposure compensation.
- A choice of three color modes ensures the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- Simultaneous recording of compressed NEF (RAW) and JPEG image files for the same shot helps by providing a smaller JPEG image file that can be quickly sent via email and a compressed NEF (RAW) file for more creative flexibility using PictureProject or Capture software for further enhancement.
Intuitive handling and operating ease
- Light and compact:
Dimensions (W x H x D): 133 x 102 x 76mm (5.3 x 4.1 x 3.0 in.)
Weight: Approx. 540g (1 lb. 3 oz.) without .
- Intuitive and familiar operation with ergonomically designed and sensibly located buttons and controls, including the handy multi selector and mode dial.
- Quality optical features diopter correction and information display.
- New large 2.0-inch LCD monitor located directly below the displays the large fonts of the easy-to-view easy-to-understand menu design, and the intuitive help system dialogs that make understanding easy.
- Versatile LCD playback options include Single image playback, Thumbnail image playback (4 or 9 at a time), playback, Slide show, easy Histogram indication for determining highlights and shadow values, and Highlight point displays for even quicker highlight information, with automatic image rotation for vertical shots.
- LCD control panel on camera top makes it easy to confirm settings and camera status.
- Long-life rechargeable lithium-ion with power to shoot up to 2,000 *1 on a single charge.
- Custom Settings for personalizing to match the individual’s shooting style, or different taking conditions.
- Wireless remote control of the D50 can be achieved with the optional ML-L3 remote control.
Easy image handling
- New Small function for saving within the camera at the reduced sizes of 640×480, 320×240, or 160×120 for Internet use - either for mail attachments or placement on web pages.
- In-camera page setup support makes it easy to print directly from the D50 to any PictBridge compatible printer via the supplied USB cable.
- Up to 36 alphanumeric characters can be entered in each image’s EXIF header (file information) for personal identification when are viewed in PictureProject software.
- Video connector and supplied video cable makes it easy to connect the D50 directly to a television for playing slideshows or viewing individual
Creative and versatile system components
- High-quality Nikkor : The unrivalled performance of AF, AF-S and DX Nikkor greatly expands creative possibilities.
- Built-in auto pop-up features exclusive i-TTL control, fast 1/500 sec. sync , and coverage for as wide as 18mm.
- Supports ’s Creative Lighting System when using a SB-800 and SB-600 Speedlight mounted on the ISO shoe for additional on camera output in large rooms, or for longer distance situations. Also allows off-camera multiple lighting with iTTL Technology with SB-800 and SB-600.
- Integrated Software Solutions:
Capture 4 (Ver. 4.3) (optional) is a comprehensive and remote camera control package that fully supports NEF, (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control, D-Lighting for scene-specific automatic dodge and burn control.

PictureProject is ’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. PictureProject features an intuitive user interface, and supports optional plug-ins that add functionality and creative options.

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21 Sep 08 Nikon’s New D2Hs Professional Digital SLR Camera Offers Enhanced Performance, Image Quality and Features

MELVILLE, NY, FEBRUARY 16, 2005 - (www.nikondigitalusa.com), the world leader in , today introduced the new D2Hs™ professional camera that incorporates several new enhancements and features. Designed for photojournalists and sports/action , D2Hs integrates the best technologies from its predecessors with an array of exclusive new innovations that deliver the speed, response and handling required for action .

The range of new features and enhancements in the D2Hs are based on extensive research and feedback from professional around the world. An all-new image processing engine in the camera produces with higher quality, finer gradations and lower noise, while a newly refined exposure metering system improves on ’s hallmark technology. The D2Hs Auto and auto focusing systems have been fine tuned to deliver precise, accurate results and an enhanced buffer now offers continuous shooting at 8 frames per second for up to 50 (JPEG, FINE).

“During the development of ’s recently announced D2X professional camera, the company created several new technologies and innovations that delivered breakthrough performance in that camera. These new innovations have been integrated into the D2Hs to offer photojournalists and sports a camera at par with ’s flagship D2X camera, with comparable performance, features and seamless workflow,” said Steve Heiner, general manager for and Professional Products at . “ will appreciate the seamless design, transition and workflow between the D2X and the new D2Hs, allowing them to quickly switch between the two best-of-breed , as dictated by the situation they need to .”

In addition to ’s exclusive 4.1 DX format JFET LBCAST (Lateral Buried Charge Accumulator and Sensing ), the D2Hs features the following new technologies and enhancements:

- Advanced new image processing engine produces high quality
The new image processing engine adopts advances from the D2X to further improve overall in the D2Hs, producing with finer gradations, lower noise and consistent, smooth transitions.
- High-speed continuous shooting at 8 fps for up to 50
The speed achieved by the LBCAST sensor and the camera’s image processing allows the D2Hs to shoot continuously at 8 frames per second for up to 50 consecutive JPEG or 40 RAW (NEF) shots.
- 3D-Color Matrix Metering II
Refinements to ’s hallmark exposure metering system in the D2Hs result in optimal exposure calculations from the data supplied by the 1,005- RGB Exposure/Color Matrix Metering Sensor, even when shooting under challenging conditions.
- Precise
The D2Hs uses refined Auto (AWB) and Auto Tone Control (ATC) systems to deliver precise settings when shooting in tricky or mixed lighting situations.
- Faster, higher precision 11-area AF system
Refinements to the camera’s AF and lens drive algorithms further improve focus precision, subject acquisition, and subject tracking. The high precision and speed of the D2Hs’ AF system also contributes to achieving high-speed continuous shooting.
- High-speed wireless data transfer and camera control
The D2Hs is compatible with the Wireless Transmitter WT-1/1A as well as the new Wireless Transmitter WT-2/2A, which supports both IEEE 802.11g (for faster transfer speeds) as well as IEEE 802.11b networks. The WT-2/2A also strengthens wireless security options and supports a wider variety of network protocols, including the new PTP/IP protocol that realizes wireless Capture Control from a computer running Capture 4 (Ver. 4.2.1 or later).
- sYCC color space support
Added support for sYCC color space produces JPEG files that can fully exploit the output of the latest color and use a gamut wider than sRGB to achieve optimum print quality.
- GPS connectivity expands applications
The latitude, longitude, altitude and UTC (Coordinated Universal Time) at which a shot is taken can be recorded from a GPS unit to the image’s metadata. GPS units that comply with the NMEA 0183 (ver.2.01) interface standard can be connected using the optional GPS cable (MC-35).
- High- 2.5″ LCD
A new large 2.5-inch LCD monitor with a higher of 232,000 pixels adds an all-digital interface for clear, flicker-free display of and information. Displays include preview at up to 15x magnification, an improved histogram display, and new selectable RGB histogram displays, making exposure confirmation quick, easy and accurate for each of the red, green and blue color channels. Other useful displays include the World Time function and the chronological Recent Settings list.

The D2Hs comes with PictureProject, an easy-to-use software application for managing, editing and sharing image files. The D2Hs is also compatible with ’s optional Capture software package that delivers a unique, powerful and expandable environment for full control over RAW(NEF) files. Capture 4’s Remote Camera Control function can control most shooting settings and trigger the camera’s shutter release remotely, either connected via the USB 2.0 Hi-Speed interface, or using the optional Wireless Transmitter WT-2/2A. (PTP/IP wireless camera control requires Windows XP or Mac OS X.)

As part of ’s Total Imaging System, the D2Hs is compatible with ’s growing family of digital-exclusive DX Nikkor as well as the lineup of high-quality Nikkor AF . When used with the SB-800 or SB-600 Speedlights, the D2Hs maximizes the potential of ’s Creative Lighting System with high precision performance, including i-TTL control and support for ’s Advanced Wireless Lighting system.

The D2Hs will be available in March 2005 for an MSRP of $3499.95.

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21 Sep 08 Nikon Announes New and Enhanced Suite of Coolscan High-Speed Desktop Film Scanners

Redefines Quality and Performance With New Products and Exclusive Features

SAN FRANCISCO, CA, MACWORLD CONFERENCE & EXPO, Booth 1129, January 5, 2004 - ® has answered the calls of hobbyists, professional and graphics professionals with the next generation of Coolscan desktop scanners – the Coolscan V ED, Super Coolscan 5000 ED and the Super ED. The new scanners are loaded with features and benefits designed for a wide range of users, including Applied Science Fiction’s™ Digital ICE4™ Advanced technology, ’s exclusive Scan ™ and other “one-button-simple” solutions. The new lineup of Coolscan products will help small and large businesses to streamline their operations and increase productivity while giving home users and hobbyists an affordable solution to revitalize, restore and save precious family .

“While digital is dominating today’s and , there are still an enormous amount of as well as a need for creating high-quality, versatile hi- digital files. In American homes, literally millions of negatives and slides holding precious family are wasting away in shoeboxes and attics,” said Jerry Grossman, vice president, marketing, Consumer Digital Products and , Inc. “A scanner is an incredibly useful tool to help unlock the potential of an image and use the advantages of digital to bring that image to life.”

Why ?

invented affordable desktop scanning in 1994 with the introduction of the original Coolscan, and has been the market leader ever since. In 2001, was the first manufacturer to offer the groundbreaking Digital ICE3™ technology in its scanners, as well as high quality ED (Extra-low Dispersion) glass for sharp clear and accurate color representation. Designed with this tradition in mind, possesses defining that make each Coolscan scanner the best in its class.

The new Coolscan desktop scanners boast 4,000 dpi across the product line, a greater optical density range for even deeper levels of details, faster processing speeds (USB 2 and FireWire - IEEE 1394) and an enhanced version of Scan 4.

Coolscan scanners offer features such as:

- Scanner Nikkor ED lens - The single most important element in the production of high-quality scans is the lens. has incorporated of the highest quality in each scanner. ED (Extra-low Dispersion) lens elements are far superior in edge-to-edge , definition and contrast, as well as color registration, and accuracy.

- Low-heat, high-accuracy LED light source - Most scanners use halogen or fluorescent lamps as light sources, but they require time to warm up and the heat they generate can cause damage to . products are the only scanners to employ LEDs as the source of light. LEDs are a stable, precise light source, which require no maintenance or warm-up time and present no risk of your being damaged.

- Digital ICE4 Advanced™ - ’s ED glass and LED lighting help to optimize the effectiveness of Digital ICE4 Advanced™ components, making Coolscan scanners and ICE a perfect match.

- Color Management System (CMS) - CMS provides consistently accurate reproduction of image data on monitors and in printouts.

Coolscan Scanners Are Designed for Multiple Applications

Coolscan V ED - The Digital Time Machine

The Coolscan V ED is an affordable, high-performance scanner that is designed to be easy to operate for first-time scanner users. For some camera
users, their best may, in fact, be their own . By using the Coolscan V ED, a N75 or N80 can produce digital scans at close to 22- .

The Coolscan V ED is perfect for those looking to bring old back to life and preserve with better-than-original quality. Imagine removing scratches from a 1950s family reunion shot or sending your parents their wedding portrait looking better than the day it was taken. It’s more than scanning - it’s “Timemachineography™.”

With an optical of 4,000 dpi and 14-bit A/D input conversion, the Coolscan V ED is the perfect tool for a home user or hobbyist looking to enhance their own experience. A new plug-and-play USB 2.0 interface even improves the speed of image transfer. Scan speed is also surprisingly fast - the Coolscan V ED can scan an image in only 38 seconds (including image transfer and display) - making the entire process smoother and easier from start to finish.

Super Coolscan 5000 ED - Superior Quality, Greater Efficiency, Increased Profits

The Super Coolscan 5000 ED is designed with the needs of imaging professionals in mind, delivering 135/IX240 scanning at an amazing 20 seconds per image (including image transfer to display) - at 4,000 dpi optical . This, combined with a 16-bit A/D converter and 16-bit output channel, gives pros the speed and power they need to truly affect the scope of their business.

The Super Coolscan 5000 ED is targeted primarily to small and medium-sized business users including professional , web developers and finishers, who demand the highest standard of and ultra high-speed scanning capability. The Super Coolscan 5000 ED achieves incredible scan speeds of 20-seconds by utilizing a newly developed high-quality 2-line sensor.

In addition to speed, the scanner also offers a number of time-saving accessories including the redesigned Slide Feeder (SF-210) and Roll Adapter (SA-30) to accommodate a variety of slide mounts and uncut . The Super Coolscan 5000 ED combines superior performance and efficiency to make it the perfect digital archiving solution for business users.

Super ED - Maximum Versatility, Reliability and Performance

The Super ED is the ultimate scanning solution for serious imaging professionals designed to handle a broad range of formats such as , 120/220, 16mm, 6 x 7, 6 x 9 , electron microscope and more. The Super ED caters specifically to professionals in fields such as advertising and studio who regularly work with 120/220 format films.

The scanner outputs a true optical of 4,000 dpi while 16-bit A/D conversion allows the Super ED to produce of incredible overall quality. Multi-sample scan capability of as many as 16 passes ensures faithful reproduction with smoother gradation of color and detail. This scanner employs a newly developed 3-line sensor, which contributes to unmatched , as well as fast scanning (: 40 seconds; 6 x 9: 185 seconds). Unlike the other new scanners, the Super ED employs an IEEE 1394 interface to quickly manage extremely large file transfers.

The Super ED also features unparalleled image restoration . Digital ICE4 Advanced™, The Super ED’s exclusive Digital ICE Professional™ is now also compatible with Kodachrome . ’s Scan offers a simple solution for adjusting brightness and color .

Coolscan and Super Coolscan desktop scanners come equipped with everything needed to begin scanning immediately. To make the scanning experience as seamless as possible, is shipping its new Easy Scanning Guide CD-ROM which features a custom ™ animated tutorial explaining the setup and operation of each new scanner.

The complete line of scanners will be available this month. The Coolscan V ED will be sold at an MSRP of $599.95. The Super Coolscan 5000 ED will retail for $1099.95 MSRP while the Super ED will be $1999.95 MSRP. For more information, visit www.nikoncoolscan.com.

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