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21 Sep 08 NIKON UNVEILS NEW D40 - THE SMALLEST AND EASIEST-TO-USE NIKON DIGITAL SLR EVER [DETAILED PRESS RELEASE]

* D40 Inherits Incredible Quality from ’s Photographic Expertise, Making it Easy for Everyone to Take Breathtaking
* Features an All-New, Visually Intuitive Interface, In-Camera Editing and Built-In Help Features for Just $599.95** With a 3X -Nikkor Lens
MELVILLE, NY, NOVEMBER 16, 2006 - , (www..com) the world leader in high quality digital imaging, precision and imaging technology, today unveiled its new D40, the latest addition to its comprehensive line of cameras. Designed to bring the performance, excitement and experience of ’s cameras to more customers than ever before, the D40 is an ultra-compact, lightweight 6.1-effective D-SLR that offers simplified new features, exceptional speed and a redesigned, visually-intuitive menu system that brings consumers a whole new level of simplicity in a . The D40 also incorporates handling and performance advantages that eliminate the frustrations often associated with compact , making it ideal for anyone who wants to capture spectacular digital without complication.

“ cameras have gained substantial interest among consumers looking for higher-quality and faster handling response,” said Edward Fasano, general manager for marketing, SLR System Products at Inc. “But perceived complexity and bulkiness of some models has discouraged some customers. With the D40, addresses these challenges with incredible ease of use, compactness and a remarkable range of features and technologies. Consumers can enjoy the satisfaction of quality by simply pressing the shutter button and getting beautiful with vibrant colors, stunning and outstanding detail. With the D40, even first-time camera users will be thrilled with their results.”

Outstanding
The D40 features a high- 6.1-effective DX Format and a highly advanced Image Processing Engine. Combined, these features produce exceptional image detail with vivid, true-to-life colors.

The D40 combines sophisticated exposure automation with options for complete user control to help make it the ideal camera for anyone ready to explore their creative potential with . Using ’s exclusive Metering II, the D40 assures accurate , even in difficult lighting conditions. Its frame-wide 420- sensor instantly and automatically assesses and compares each scene’s brightness, contrast and color with a built-in database of information from over 30,000 real-world lighting scenarios, before setting the accurate exposure. For those who want more control over their shots, alternative metering options, such as spot metering, center-weighted metering and exposure compensation, are also available.

Precise, Quick Response
One of the hallmarks of ’s cameras is how fast they operate, not only when capturing , but also when recording them to the camera’s SD card. The D40 proudly carries this tradition forward; the camera powers up and is ready to shoot in only 0.18 seconds.

With minimal shutter lag time and the ability to shoot 2.5 frames per second, up to 100 (in JPEG Normal mode), the D40 is ready to capture priceless expressions or special moments perfectly. are instantly processed and rapidly recorded to the SD card. Bright, clear preview are also displayed in an instant on the D40’s 2.5-inch color LCD monitor.

The D40’s three-area auto-focus system also adds to the camera’s overall speed, delivering fast and precise focus under varying shooting conditions. Incorporating ’s advanced Multi-CAM 530 AF Sensor Module, the three-area AF system, with central cross-type sensor operation, adds effective new focusing options and ensures greater ability to capture that .

Designed for Life as it Happens
The D40 brings the fun, excitement and superior of to everyone. Its compact size and ideal ergonomics make it the solution for anytime, anywhere. Its bright and sharp , with 0.8x magnification, ensures precise composition.

After shooting, share your new with family and friends, or check , exposure and focus on the D40’s large 2.5-inch, 230,000-dot high- color LCD monitor, which provides the ability to enlarge your shot up to 19 times. The operating menus have been carefully designed with color schemes and large fonts for quick, easy navigation through the camera’s options. Also, the newly introduced assist help you select the appropriate settings for many camera features by showing illustrative end-result typical of that setting.

The D40’s innovative information display can be shown in Classic format or with the new Graphic and Wallpaper formats for Digital Vari-Program modes and Program Auto, Shutter-priority Auto, Aperture-priority Auto and Manual (P/S/A/M) exposure modes.

The camera boasts refined ergonomics and design, born from ’s extensive experience designing successful high performance for more than 50 years. The D40’s size, layout and operation of all controls are designed for maximum ease-of-use. The result is an incredibly compact, light that is comfortable to handle and can go anywhere, anytime.

Creativity at Your Finger Tips
For anyone just beginning to enjoy the added performance and versatility of , creative shooting is as simple as rotating the D40’s Digital Vari-Program mode dial. The camera has eight preconfigured program modes that optimize the camera’s performance for specific shooting conditions, allowing to take great in challenging conditions that might otherwise be confusing or time-consuming. In Portrait mode, for example, the camera automatically optimizes the color, hue, and levels to capture the most flattering skin tones, softens the focus of the background to emphasize the face and applies a milder form of in-camera sharpening. The D40 includes a new Off mode that shuts off the camera’s and boosts its ISO, so users can easily take in places where is not allowed, inappropriate, or when they prefer the look of natural light. Users can also select from other Digital-Vari Program modes including Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait. As users gain experience with the camera, the D40 offers advanced controls that offer greater creative control over the look and feel of their .

D40 will enjoy the camera’s Image Optimize menu options that closely tailor results to the scene at hand, the intended use of an image or to the ’s custom preference. , tone (contrast), color, and hue optimization are controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White.

The D40 also features an image Retouch menu, with exclusive in-camera editing functions that promise to keep D40 shooters engaged when they’re not busy shooting. Options within the Retouch menu include:

- D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the .
- In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by .
- Trim: can be trimmed to produce smaller cropped versions of any file on the for greater creative freedom and greater efficiency.
- Image Overlay: Merges a pair of selected RAW files to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar .
- Monochrome settings: Convert any color image in the camera into a pleasing monochromatic , either in black-and-white, sepia or cyanotype.
- Filter Effects: Emulate and apply the effects of a skylight or a warming filter to any image stored on the . A Color Balance menu within filter effects can also be used to make subtle shifts in color.
- Small : Create a smaller version of any image in the camera for easy sharing and faster download.

Total Package: The Advantage
One of the key advantages cameras offer is access to ’s extensive system of , Speedlights and accessories. The D40 is compatible with all AF-S and AF-I Nikkor *, and comes packaged with a new 3X 18-55mm f/3.5-5.6G ED II AF-S DX -Nikkor lens that incorporates cutting-edge optical technologies, such as ED glass and aspherical lens elements. This lens offers users a popular 3x range, which conveniently covers angles that meet the needs of everything from tight portraits to wide-angle landscapes.

The D40 is also compatible with ’s range of i-TTL technology enabled Speedlights including the SB-800, SB-600 and the recently introduced SB-400. A perfect companion for the D40, the SB-400 is an ultra-compact, lightweight Speedlight which is ideal for photographing subjects at extended distances or illuminating subjects with a softer, more natural appearing lighting effect with its bounce capability. With a guide number of over 98 feet the SB-400 provides all of the power and coverage that a D40 customer may demand for shooting group shots and reducing harsh shadows. All of the SB-400’s settings can be controlled automatically by the camera’s metering system or manually from the camera’s built-in menus. Keeping with the D40s remarkable ease-of-use, using the SB 400 Speedlight is as simple as sliding it on, turning it on and shooting.

The D40 comes with ’s PictureProject software that makes transferring, organizing and sharing fun and easy. The camera also includes a 30-day trial version for Capture NX software (optional), ’s award-winning software that dramatically simplifies editing for JPEG, TIFF and RAW (NEF) format . Designed specifically for , Capture NX software provides a unique and easy-to-understand interface with tools that need, but without the level of complexity and clutter of other applications. Its patented new U Point™ technology simplifies editing by enabling to enhance specific areas of a selectively, without the use of masks, selections, or layers. Capture NX also helps users realize the full potential of ’s RAW (NEF) file, with robust processing for the highest quality results from NEF files.

The D40 camera and the new 18-55mm f/3.5-5.6G ED II AF-S DX -Nikkor lens will be packaged together and made available beginning December 2006 for an estimated selling price of $599.95**. For more information, please visit www..com.

About

, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 NIKON’S NEW D80™ DIGITAL SLR CAMERA BRINGS ADVANCED PERFORMANCE AND UNMATCHED CREATIVE CONTROL TO PHOTO ENTHUSIASTS

* 10.2 D80 Offers Outstanding Performance, Ease Of Use, Versatile Personal Control and Exciting In-Camera Editing Tools
* All New 7.5x 18-135mm f/3.5-5.6G AF-S IF-ED DX Nikkor Lens Included with the D80 Outfit Creates a Compelling Option for Enthusiasts

MELVILLE, NY, AUGUST 9, 2006 - Building on the extraordinary success of the D70 and D70s, ® (www..com) today introduced the new D80™ camera - an impressively featured, high performance camera that incorporates ’s latest digital and photographic technologies, and offers advanced features as well as automated operation to satisfy any with the passion to create beautiful and preserve special moments. With a new 10.2 effective DX Format and an exclusive high- color processing engine inherited from ’s latest professional cameras, the D80 can render with incredible , sharp detail and vibrant color that is unmatched in this class of cameras. And it can shoot these fast - at speeds of up to 3 frames per second, for up to 100 (in JPEG Normal mode), ensuring that the camera’s always ready for the next fleeting moment.

The D80 works with the efficiency and grace of a fine-tuned instrument, powering up in only 0.18 seconds and capturing a with an imperceptible shutter lag time of just 80 milliseconds (0.08 seconds). A new 11-area auto-focus system detects focus with superb precision and can even track a moving subject across the frame, shifting focus instantly and automatically to any of the 11 auto-focus points that detect the subject. The D80’s large, bright 0.94x affords a remarkable view not found in many , making critical composition easier and more pleasing. The camera’s rechargeable can last up to 2700 shots on a single charge, while also providing a real-time Fuel Gauge of the percentage of charge remaining in the at all times. And like all cameras, the D80 feels solid and substantial while being both compact and comfortable. But more experienced enthusiasts will admire the D80 most for its bevy of creative controls and features that make with the camera so much more enjoyable and rewarding. Its new Optimize image menu, for instance, offers complete control over the look and feel of your , allowing you to boost and create with vivid color, or shoot black-and-white with a choice of four filtration effects, or even create your own custom look that expresses personal style and creativity. Other creative tools include an all-new image Retouch menu for in-camera , built-in i-TTL control with the ability to control up to two remote groups of Speedlights, as well as over 32 Custom settings to customize several attributes of the camera’s performance.

“The D70 and D70s cameras proved to be extraordinarily successful due to the excellent value they offered to passionate enthusiasts when each was introduced. They offered an ideal balance of features, performance, innovation and price, making them appealing to a very broad range of . With the introduction of the D80, is significantly raising the bar for a camera in this class,” said Edward Fasano, general manager for Marketing, SLR System Products at Inc. “By bringing high-end features and technologies inherited from our professional line of cameras to the passionate enthusiast, while making the camera simpler and more enjoyable to use, we believe the D80 will represent the ’sweet spot’ for anyone looking for a new level of camera performance and value. Paired with the new 7.5x 18-135mm f/3.5-5.6G AF-S IF-ED DX -Nikkor lens, the D80’s performance and versatility becomes even more compelling for consumers,” he added.

Unrivaled
At the heart of any lies its image processing engine - a sophisticated processor that determines, among other things, the overall color rendering and of taken with the camera. One of the key advances developed for the D80 is ’s own high- image processing engine that inherits best-of-breed technologies from ’s latest professional cameras, including color independent analog pre-conditioning and high-precision 12-bit processing algorithms, which combine to produce natural-looking that benefit from faithful color and tone reproduction. A new dedicated high-performance processing chip greatly accelerates performance on all levels, while also achieving lower power consumption, assuring more per charge.
The D80 also benefits from ’s exclusive Metering II, to ensure accurate exposures, even in the most challenging lighting conditions. Evaluating, rather than merely measuring or averaging the true content of each scene, input from the system’s frame-wide 420- sensor is automatically referenced against an onboard database of over 30,000 scenes from actual to calculate final exposure value. Variable Center-Weighted metering and Spot metering centered on the active focus area are also available, as are exposure compensation and auto exposure bracketing. Sophisticated exposure automation combined with options for complete user control help to make the D80 an ideal high-performance for passionate enthusiasts.

Speed to Burn
One of the hallmarks of ’s cameras is how fast they operate, not only when capturing , but also when processing them. The D80 proudly carries this tradition forward. Not only is the camera powered up and ready to shoot in only 0.18 seconds, it also reacts at blazing speeds when the shutter button is pressed. With a minimal shutter lag time of just 80 milliseconds (0.08 seconds), and the ability to shoot 3 frames per second up to 100 (in JPEG Normal mode), the camera is ready to shoot whenever that priceless expression or special moment presents itself. shot are processed instantly and recorded rapidly to the inserted SD card. Preview are also displayed near instantly.
The D80’s new 11-area auto-focus system also fulfills its role in the overall speed of the camera, delivering fast and precise focus under varying shooting conditions. Adopting a refined version of ’s advanced Multi-CAM 1000 AF Sensor Module, this new 11-area AF system with center area wide-frame operation adds effective new focusing options that will instill greater confidence in getting the desired shot. An all-new Auto-Area AF mode measures all eleven focus areas and automatically determines which of them are on the primary subject.

Creativity Comes Standard
The D80 is designed to inspire creativity at every level. For this reason, the camera includes a wide assortment of features and tools to empower all kinds of users, ranging from the novice to the seasoned pro, to pursue their creative vision, instantly and right from within the camera.
D80 will enjoy the camera’s built-in Multiple Exposure mode for unique composite image effects, or the Optimize menu options that closely tailor results to the scene at hand or the intended use of an image or to a custom preference of the . Optimization of sharpening, tone (contrast), color, and hue is controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White. The black-and-white mode can be customized using red, green, yellow and orange filter effects as well as image sharpening and tone compensation.

The D80 also features an all-new image Retouch menu, with exclusive in-camera editing functions that will certainly keep D80 users engaged when they’re not busy shooting. Options within the Retouch menu include:

* D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the
* In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by .
* Trim: can be trimmed within the camera to produce smaller files with reduced display sizes for easy sharing or greater efficiency for specific end purposes.
* Image Overlay: Merges a pair of selected RAW files taken with the D80 to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar
* Monochrome settings: Monochrome settings can be applied to any color image in the camera, to convert it to a pleasing monochromatic , either in black-and-white, sepia or cyanotype
* Filter Effects: Can be used to emulate and apply the effects of a Skylight filter or a Warming filter to any image stored on the inserted . A Customized Color menu within filter effects can also be used to make subtle shifts in color to any image in the camera.

For anyone just beginning to enjoy the added performance and versatility of , creative shooting is as simple as rotating the Digital Vari-Program mode dial on the camera. The D80 has seven preconfigured program modes to optimize the camera for specific shooting conditions and greatly increase the chances of taking a great . In “Portrait” Mode, for example, the camera automatically optimizes the color, hue, and levels to capture the most flattering skin tones, softens the focus of the background to emphasize the face and applies a milder form of in-camera sharpening. Users can choose from Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait.

The D80 also offers creative ways to share , with its built-in Pictmotion slideshow feature, which includes style selections that control transitions and background music. Shows can be enjoyed on the 2.5-inch LCD, or complete with audio on a television when connected via the supplied AV cable.

Creature Comfort
The D80 features refined ergonomics and design, borne from ’s extensive experience designing successful for over 50 years. As a result, the camera is incredibly comfortable to use and handle, and incorporates several new features that enhance its usability. The D80 features a large and bright with large 0.94x magnification to ensure the clearest view possible for precise composition. Included is a built-in diopter adjustment control knob also makes it easier to fine-tune the view to match eyesight. The ’s integrated grid display can also be turned on to assist with composition.
A large new 2.5-inch 230,000-dot high- LCD provides an ultra-wide 170-degree viewing angle from all directions. Navigating the spacious preview of your is easy with a new dedicated button, magnifying on screen up to 25 times their original size. A new RGB histogram display aids in evaluating exposures with greater precision. Other playback options include single frame, 4 or 9-image thumbnail display, an improved histogram display and highlight point display. A new menu interface featuring refinements to the carefully chosen color scheme and increased font size makes navigation easier on the eye, easier to understand and easier to use. Menus can be customized to display only selected items using the new “My Menu” set.

The D80 is slimmer and more compact than its predecessors, and remains true to ’s commitment to intuitive operation. The size, layout and operation of all buttons and controls are designed for maximum ease of use.

System Strength
With the D80, users also have complete and seamless compatibility with ’s extensive Total Digital Imaging System, and the camera is designed to take advantage of many of the technologies built into accessories. The D80’s powerful built-in Speedlight is compatible with ’s Creative Lighting System, and can wirelessly control up to two groups of Speedlights in full TTL mode, taking the guesswork out of multiple . Compatible Speedlights within the Creative Lighting System include the SB-800, SB-600 and ’s Wireless Close-up Speedlight Systems, featuring the SB-R200.
The D80 also offers unprecedented compatibility with ’s extensive selection of AF Nikkor as well as new DX Nikkor , which are designed exclusively for use with DX format cameras. Nikkor , famous for optical superiority, add to the D80’s ability to deliver outstanding .

The D80 will also have an optional MB-D80 pack available, extending the shooting capability in an ergonomic design that adds shooting stability. Able to run on either one or two EN-EL3e rechargeable or six AA-size , the pack also features an additional command dial and alternative buttons for shutter release and AE-Lock/AF-Lock that make vertical shooting more comfortable.

The D80 is also fully compatible with Capture NX software (available for purchase separately), ’s highly versatile and elegantly simple new editing solution designed to help tap the full potential of NEF (RAW) . Featuring an innovative user interface that provides easier access to powerful and visually intuitive enhancement tools, Capture NX’s powerful image processing and editing tools can also be applied to JPEG and TIFF files to satisfy a broader range of photofinishing needs and applications.

The D80 will be available beginning September 2006 for an estimated selling price of $999.95** for body only and $1299.95** for body and lens outfit, including the new 18-135mm f/3.5-5.6G AF-S IF-ED DX Nikkor Lens. For more information, please visit www..com.

About
, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 Nikon(R) Introduces the D2xs(TM) Professional Digital SLR Camera, Delivering Performance Advancements and Enhanced Features

* 12.4- D2xs Offers Unique Combination of Extraordinary , High-Speed and High- in a Single
* Internal and External Refinements Make D2xs a Commendable Successor to ’s Flagship D2x Camera

MELVILLE, N.Y., June 1 — (R) (http://www..com), the world leader in , today introduced the new D2xs(TM) professional camera, incorporating an impressive range of refinements that improve overall camera performance and enhance the user experience. The D2xs shares many performance and design innovations with the current and highly successful D2x camera, including the 12.4 million DX format that renders with high and sharp detail, necessary for demanding professional assignments. The D2xs also hosts a range of upgraded features that make operation significantly more responsive — including refined performance that makes for easier composition when shooting in ’s exclusive High-Speed Crop mode, a new 2.5 inch LCD with a 170-degree wide viewing angle, individually calibrated at the factory to ensure consistent color fidelity, significantly increased life and a wide range of firmware enhancements.

With its numerous refinements, the D2xs is truly equipped to meet the widely varied demands of today’s professional who strive to create that push the boundaries of what’s possible. Not only does the camera successfully combine high , speed and quality, but it also incorporates exclusive technologies that enable unfettered creativity. Options such as the WT-2A Wi-Fi transmitter achieves full wireless remote camera control and transmission, while the revolutionary i-TTL Speedlight technology included in the D2xs ensures radical new possibilities in creative lighting.

“Increasingly, professional have chosen the D2x as their primary workhorse camera due to its remarkable performance and versatility, making it ’s best selling professional camera. With the introduction of the D2xs, has built upon the proven performance of its predecessor and added new technologies and refined features that will
offer professionals an enhanced overall experience,” said Edward Fasano, general manager for Marketing, Products, Inc. “The D2xs is poised to become the next of choice among professional .”

Versatility Refined

Many of the that made the D2x such a success have been retained. The D2xs is capable of capturing 12.4 JPEG or RAW (NEF) at a rate of up to 5 frames per second in continuous shooting mode, and maintains a rapid start-up time, the world’s shortest shutter release time lag of just 37ms, as well as a blackout time of just 105 milliseconds. The D2xs also inherits the popular High-Speed Crop mode that uses a specific central area of the sensor to capture 6.8 at an incredible rate of up to 8 frames per second. A newly developed in the D2xs automatically superimposes a mask over the cropped area within the while in the High-Speed Crop mode, for easier and more confident composition.

The D2xs features ’s acclaimed Mutli-CAM2000 high-speed AF system, with eleven autofocus sensors — nine of which are cross-type and placed in the rule of thirds layout. The D2xs offers improved subject acquisition and tracking as well as a new option for controlling the duration of Lock-On(TM) focus tracking, making it easier to adjust for shooting
different types of scenes and action.

New Image Rendering and Menu Options

With a combination of powerful image-processing technologies and ’s exclusive 1,005 3D-Color Matrix Metering II, the D2xs makes it possible to capture beautiful 2.4- that meet and exceed professional ’ needs for larger files that are rich in detail, color and smooth tonal range. The D2xs has also been refined so demanding can take advantage of ’s 3D-Color Matrix Metering II even in the High-Speed Crop mode. Professional will appreciate the ability to select Adobe RGB in any of the three color modes — making it possible to work with a wider range of colors to match highly diverse assignments and workflow environments, while ideally complementing the NEF file. In-camera creative possibilities are extended even further through the addition of a new Black & White (sRGB) color mode.

shooting in RAW (NEF) will have the ability to shoot in and still retain the color information in the RAW image data, allowing them to easily reverse a image to color using ’s new Capture NX software.

RAW and JPEG taken using the D2xs can be trimmed within the camera to produce of reduced display sizes ranging from 640 x 480 to 2,560 x 1,920 pixels. The resulting smaller files can help improve workflow efficiency by eliminating the time required to download and perform software editing within a computer.

New ISO sensitivity options offer greater convenience to who work under constantly changing lighting conditions such as weddings. A new Auto ISO feature allows to maintain a specific while letting the camera automatically select an appropriate ISO setting, within a predefined range of sensitivities, based on the existing lighting conditions. This feature helps achieve optimum exposure while freeing the to concentrate on composition. ISO sensitivity can also be manually set between ISO-equivalent 100 and 800 in increments of 1/3 EV, or boosted using HI-0.3, HI-0.5, HI-0.7, HI-1 or HI-2 settings when high sensitivity is a priority. The 3 settings between 800 and HI-1 are newly added to give the D2xs finer control over sensitivity.

Refined Ergonomics and Design

The D2xs body is consistent with the exterior styling of the D2-series, adopted from a design created by famed industrial designer, Giorgetto Giugiaro*. The body is proportionate and well balanced, with a well designed interface that is intuitive and seamless.

The D2xs improves upon its predecessor’s energy efficient design, and when combined with the newly developed high-energy EN-EL4a rechargeable lithium-ion , the camera boasts an unprecedented 3,800** shots per charge. ’s highly sophisticated, real-time Fuel Gauge system in the D2xs allows to determine the precise level of remaining charge, number of shots taken per charge and the overall life of the — all at the touch of a button.

A new 2.5-inch, 235,000 dot LCD monitor in the D2xs allows a 170-degree wide viewing angle, and is individually calibrated at the factory to ensure consistent color fidelity. The D2xs also features a new color scheme for menu displays.

Expanded Software Options

The D2xs features a unique Image Authentication feature that, when used with ’s new Image Authentication Software, marks the authentication of an image captured by the camera and can determine whether or not it has been altered since capture. Image data is a critical link in the “chain of evidence” for verifying image authenticity, and D2xs’s hardware and software-based image authentication solution allows easy, secure authentication of for a wide range of requirements. The softwareenables verification of JPEGS, TIFF and NEF (RAW) taken with the D2xs.

A new remote control software called Camera Control Pro is also available for the D2xs, enabling unprecedented remote control operation of many camera functions from a personal computer. Camera Control Pro software is the next generation of camera control software, previously bundled with ’s Capture 4 software, and features substantial advanced features that offer limitless creativity to who need to control their camera remotely. Camera Control Pro can control the D2xs remotely tethering a high-speed USB cable or optional WT-2a wireless transmitter.

The D2xs is also compatible with ’s soon-to-be-released Capture NX(TM) software — a highly versatile yet elegantly simple editing solution that provides easy, yet powerful and visually intuitive image-editing and enhancement tools. With Capture NX, will be able to tap into the full potential of D2xs’s RAW (NEF) files, while also apply powerful image processing and editing tools to JPEG and TIFF files.

The D2xs will be available from authorized retailers in late June for an estimated street price of $4699.95***. For more information, please visit http://www..com

About

, At the Heart of the Image(TM). Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX(R) compact ; COOLSCAN(R) digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative(TM), the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit http://www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 Nikon Unveils the New D200 Digital SLR Camera

10.2 D200 Delivers Outstanding with Blazing Speed, Rugged Construction and Intelligent Features

MELVILLE, NY (November 1, 2005) - (www..com) today introduced the highly anticipated new D200 - a precision-engineered, high performance camera designed to satisfy the requirements of passionate and demanding . Combining brand new technologies with advanced features inherited from ’s venerable D2X professional camera, the D200 incorporates more must-have features than any other camera in its class, enabling to capture in a way once reserved only for professionals.

The D200 promises an extremely satisfying shooting experience, with a winning combination of quality, performance, construction and advanced system features. Employing a newly developed 10.2 effective DX Format , the D200 captures with remarkable and clarity. Its sophisticated 1005- Metering II system ensures ideal exposures while an advanced image processing engine renders with superb clarity and smooth color gradations. The D200 reacts with lighting speed, powering-up in a mere 0.15 seconds, and firing in an imperceptible 50 millisecond shutter release lag time. It can shoot five frames per second with a drastically shortened blackout time of just 105 milliseconds between shots. Its large, bright offers 0.94x magnification for comfortable and precise composition while a new 2.5 inch provides ultra-wide 170 degrees viewing angle from all directions. With an all new 11-area Autofocus system, robust control of ’s i-TTL Creative Lighting System and advanced Wi-Fi image-transmission options*, the D200 is a perfect fit for discriminating and a natural choice for wedding, event and action .

“ has spent considerable time and effort to truly understand the qualities and features desire in an advanced camera. The D200 embodies this research and delivers a camera that’s built to the requirements of passionate , and meets demands for , speed, precision, and ultimate . The D200 represents an unmatched combination of quality, performance and value that’s hard to resist,” said Edward Fasano, general manager for Marketing, Products, at Inc. “The D200 is hands-down the most capable camera in its category.”

SMARTER

The D200 embodies a host of intelligent technologies that deliver remarkably precise control and accurate automatic features. Equipped with ’s exclusive 1,005 Metering II, the D200 seamlessly determines ideal exposures even in complex lighting conditions. Capturing scene elements including brightness, contrast and color content with a unique 1,005- RGB-enabled sensor, this advanced system employs further improved algorithms for even better evaluation of large area highlight and shadow detail. The Metering II light metering system also uses an onboard database of detailed exposure information from over 30,000 actual against which instantaneous real-time comparisons are made as part of determining exposures. Rather than merely looking at light levels, a complex, yet transparent evaluation of overall scene content takes place, ensuring highly accurate exposures, even in challenging lighting conditions.

The 10.2 effective on the D200 incorporates a high-speed 4-channel data output and a new Optical Low Pass Filter that significantly reduces any incidence of moir© as well as color fringing and shifting. Furthermore, 4-channel output allows the D200 to inherit the advanced image-processing engine of the D2x professional that combines color-independent preconditioning prior to A/D conversion with advanced processing algorithms to deliver fine color gradations with smooth, consistent transitions. can take advantage of the D200’s advanced image optimizing functionality that allows them to fine tune image characteristics such as , tone, color, , and hue. can also select from preset options like Normal, Softer, Vivid, More Vivid, Portrait and Black-and-White.

One of the most notable new features of the D200 is its all new 11-area AF system, convertible to a 7-wide area AF system, both based on ’s advanced Multi-Cam 1000 AF Sensor Module. Not only does this AF system support the with fast and precise under a variety of shooting conditions, but it also offers a pleasing array of functions for greater flexibility - allowing an individual area to be selected from either the 11-area AF or 7-wide area AF sensors for Single AF or making use of multiple sensors to enable Dynamic AF, Closest Subject Priority Dynamic AF and Group Dynamic AF.

Running out of power on the D200 is harder than ever, since in addition to its remarkable capacity of up to 1800 shots per charge, the D200 also features an intelligent power management Fuel Gauge feature that constantly monitors the ’s precise remaining power in 1% increments. It also displays the total number of shots taken on each charge as well as overall life of the , so can easily tell when to replace a .

The D200 is a wireless whiz, and features ’s advanced i-TTL wireless Speedlight control built right into the camera, as well as wireless image transfer over a 802.11b/g Wi-Fi network built into the optional WT-3 Wireless Transmitter (available Spring 2006). The camera’s powerful built-in Speedlight, capable of coverage for as wide as 18mm, features a Commander Mode that can wirelessly control up to two separate groups of an unlimited number of i-TTL speedlights such as the SB-800, SB-600 or SB-R200. The Commander Mode in the D200 can adjust compensation settings for each of the two groups on the fly, making light output control from speedlights placed in hard to reach locations simple and effortless.

FASTER

The D200 is faster than any other camera in its class, making its handling exceptionally responsive. The D200 can shoot continuously at up to five frames per second, capturing up to an impressive 37 JPEG ** or up to 22 NEF (RAW) , making it ideal for action, wedding and event . Featuring an industry leading power-up time of 0.15 seconds, the D200 is ready to shoot when the is ready. Its reduced shutter release time lag of 50 milliseconds is nearly undetectable and when shooting in its continuous burst mode of five frames per second, its shortened blackout time (between each successive shot) of just 105 milliseconds proves especially useful in keeping an eye on a moving subject.

STRONGER

The D200 is designed with long term durability, ruggedness and precision in mind. Built on a magnesium alloy chassis and body cover, the D200 combines light weight with high-level durability and protects performance integrity. It also features an enhanced environmental sealing system that helps protect exterior seams from potentially damaging moisture and dust. The D200’s double-bladed shutter unit is tested to well over 100,000 cycles, ensuring highly reliable performance year after year. The shutter unit also employs a refined mirror balance mechanism that allows the mirror to complete its motion cycle and reach a complete stop with virtually no image degrading mirror bounce.

The Ultimate Shooting Experience

is renowned for the distinct usability and handling of its , and the D200 continues this tradition. handling the camera will immediately notice its large, bright with 0.94x magnification that ensures the clearest view possible for precise composition. Viewing excellence is taken further with an expansive 2.5-inch high- LCD that provides an ultra-wide 170? viewing angle from all directions. It also offers the ability to magnify by up to 400% to enable to closely inspect for fine details while offering a selectable RGB histogram display, which allows to make better-informed exposure decisions through the viewing of a composite RGB histogram, or a separate histogram for each individual color channel. The D200 also features the largest top LCD panel among cameras in its class to convey maximum information at a glance with easy access to shooting data including shooting mode, condition, card information, gridline display, , F-stop and number of remaining shots.
Refined menus on the D200 offer a streamlined and visually enhanced view of camera setup and custom setting options. can access an expanded on-board Help feature to view brief descriptions of every one of the camera’s menu items. The D200 also features a “Recent Settings” menu that reflects the last 14 settings adjusted, offering a quick way to revisit these settings.

’s Digital Imaging System

Like all , the D200 also offers the advantages of compatibility with ’s superior and comprehensive Digital Imaging System. High is assured through compatibility with over 50 outstanding AF Nikkor , including ’s DX Nikkor engineered exclusively for use with and an extensive array of AF Nikkors designed for use on digital and SLRs. The D200 also offers compatibility with the Creative Lighting System, enabling high-precision with SB-800, SB-600 and the Wireless Close-up Lighting Systems. Outlined below are groundbreaking technologies and system features that enable to achieve results not possible with any other system:

New Wireless Transmitter WT-3 (Available Spring 2006)

is leading the imaging world with wireless image transfer technology via Wi-Fi. The D200 marks the announcement of the Wireless Transmitter WT-3, offering creative new ways to set up their workflow. The new IEEE802.11b/g compatible Wireless Transmitter WT-3 provides fast image transmission with improved security and compatibility with the latest protocols. It also provides alternative buttons for shutter release and AF-start as well as an extra command dial to facilitate more comfortable shooting in vertical format.

i-TTL Speedlight Technology

’s i-TTL speedlight technology is arguably the most robust and advanced speedlight system in the world, and holds limitless possibilities for all kinds of using creative lighting. i-TTL technology built-in to the D200 allows to wirelessly control in full TTL, up to 2 groups of Speedlights, with any number of individual speedlights in each group. can shed all cords and cables or the need to ever calculate and distance ratios, because the i-TTL systems is capable of making all exposure calculations in real time, wirelessly, during the exposure to deliver a perfect exposure in any situation. can even maintain full output control of each group of speedlights from the D200’s built-in speedlight. This technology can potentially distill an entire portrait lighting system into a small set of multiple SB800, SB600 or SB-R200 Speedlights.

Nikkor®

As a company that built its reputation with the superb quality of its , ’s renowned Nikkor® brand of offer D200 users a tremendous choice of over 50 high quality ranging from highly specialized exotic ones such as the AF DX Fisheye-Nikkor 10.5mm f/2.8G ED to broad range for everyday , such as the newly announced AF-S DX VR -Nikkor 18-200mm f/3.5-5.6G IF-ED lens. The D200 is compatible with DX Nikkor that are optimized for ’s camera sensors as well as legendary AF Nikkor , delivering outstanding system flexibility. This ensures that D200 users will always find a high quality Nikkor lens that’s just perfect for their .

PictureProject and Capture 4.4 Software

The D200 will include a complimentary copy of ’s PictureProject software, a $49.95 value, and an easy-to-use yet powerful software application that provides image transfer, organization, editing, and design functions for JPEG and NEF (RAW) produced with the camera. PictureProject can also convert NEF (RAW) files to JPEG or TIFF format finished files, as well as save in the original NEF file format. PictureProject is an essential accessory and is compatible with the new D200 and all prior models and COOLPIX Models. The D200 is also compatible with Capture 4.4 software (sold separately), a new version of Capture that has the specifications to open NEF files from the D200 and all other models. This newest version features greatly enhanced NEF (RAW) processing as well as Capture Camera Control that allows remote when connected to a computer via the included USB cable or wirelessly using the new Wireless Transmitter WT-3 (sold separately). This versatility is especially useful when may need to continue shooting with their D200 while simultaneously having someone else edit incoming .

The NEF (RAW) files from the D200 comprise not only the RAW image data captured by the 10.2 effective but also a thumbnail image and a “Instruction Set” of the cameras settings at the time of shooting. NEF allows the Instruction Set data - such as , color balance and tone curves and more - to be adjusted for each recorded image at any time after shooting through the use of Capture software. Use of Capture also allows a NEF file to be saved as a NEF, ensuring a record of the original Instruction Set is always preserved, even if several newer Instruction Sets are saved to the file. This ensures that never loose the original settings and image data of a NEF (RAW) file, and reverting back to the original image requires just a few clicks in Capture software.

Version 4.4 of Capture software offers a flexible, stable and creative workflow approach for any in both professional and personal use through ’s unique approach referred to as the “Camera to NEF to Capture Dynamic Link” performance. Newly added features for Capture include automatic highlight recovery when using Exposure Compensation at values lower than 0 EV and conversion support in Tone Compensation.

The D200 will be available in late December 2005 for an estimated selling price of $1699.95***. For more information, please visit www..com.

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21 Sep 08 Nikon Introduces Light, Small and Easy to Use D50

- D50’s Ease-of-Use and Attractive Pricing Set to Bring the Thrill of Performance to More Consumers than Ever Before
- 6.1- D50 Arrives in Stores in June 2005 for an Estimated Street Price of $899.95 (D50 outfit, with the new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens)
- Two New DX Nikkor Offer More Options and Versatility

MELVILLE, NY, APRIL 20, 2005 - ® (www..com) has taken another bold step forward in redefining the landscape today by introducing the highly anticipated D50™ camera. The D50 is the smallest, lightest and easiest-to-use camera to date, and is designed for the broadest range of consumers including family -keepers looking to take advantage of the , speed and responsiveness ’s offer, as well as enthusiasts and amateur who want to capture brilliant digital with vibrant color and immaculate . The new entry-level D50 makes exceptional a reality for everyone.

“With the new D50, intends to bring a fulfilling experience to more consumers than ever before and help them capture their most precious with great quality and ease. The D50 inherits the high , responsiveness and speed consumers have come to expect of ’s cameras, while also embodying a simple, intuitive and compact design, so anyone in the family can use it without hesitation,” said Steve Heiner, general manager for Camera Systems at Inc. “The attractive price for the D50 will expand the market substantially and ensure many more people can enjoy shooting with a this year.”

The Ultimate

The D50 stands out as ideal for families searching for that perfect camera to capture timeless during important occasions and life events such as weddings, first homeruns, birthdays, prom night, and golden anniversaries, among others. The D50 is the perfect combination of intelligent, easy-to-use features and impeccable , and at an estimated street price of $899 (for the D50 outfit with the AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens), it represents an excellent value for its . The camera’s seven Digital Vari-Program modes make capturing the moment easier than ever, and the new “Child” mode, for example, assures that moms and dads don’t have to be experts to capture the most vivid color and contrast when taking of their children. The D50’s “Child” mode automatically adjusts several of the camera’s settings, including ISO, , and , to produce optimized when taking of children. The D50 promises to be an ideal tool for parents who refuse to let pass them by.

The D50 also includes a full range of manual controls and custom settings, so users can grow with the camera, and advanced enthusiasts can find themselves right at home with a D50 in their hands.

Hallmark and Performance

The D50 incorporates several important new technologies to ensure a rich, yet simplified experience for consumers. With a new 6.1 effective DX Format and a highly advanced image processing engine, the D50 produces dazzlingly faithful capable of tremendous enlargement, yet manageable in overall file size. ’s new Metering II ensures accurate in all types of lighting situations by automatically comparing input from its frame-wide 420- metering sensor for each scene to a large onboard database of over 30,000 scenes from actual . Professionals and amateurs alike rely on ’s exclusive light metering technologies that produce ideal exposures instantly. Newly developed exposure evaluation methods detect highlights and shadows in the frame, and compensate for them to help prevent inaccurate exposure. choices in the D50 extend from 30 seconds to an action-stopping 1/4,000
second. A high-speed sync speed up to 1/500 second makes great fill possible and ’s i-TTL technology makes it automatic.

Simple Sophistication

The next evolution of ’s popular scene-optimized Digital Vari-Program modes simplifies taking, and helps users take incredible with very little effort. The Digital Vari-Program modes also free up the user to think about capturing special and fleeting moments instead of getting overwhelmed with buttons and dials. Selecting one of the seven simple icons from the handy exposure mode dial optimizes otherwise complex settings and ISO-equivalent sensitivity to produce consistently remarkable results. The newly added “Child” mode mentioned earlier makes it easier to take memorable of the little ones complete with vivid color and contrast that are ready to print without the fuss of adjustments within the computer.

Instant Gratification

Unlike lesser systems, the D50 is always ready to shoot when that special moment or expression presents itself. From the moment the power is turned on, the D50 is ready to shoot in an imperceptible 0.2 seconds. The shutter responds almost instantly when a is taken, thereby minimizing “shutter-lag” and virtually eliminating a common frustration of digital . Continuous shooting at 2.5 per second can be maintained for a burst of up to 137 , making action a reality. taken are instantly processed and recorded to a compact SD (Secure Digital) card, and a new USB 2.0 Hi-Speed interface supports faster transfer of when connected to a computer.

Compact, Lightweight and Designed to Go Everywhere

The D50’s compact, lightweight design makes it easy to carry the camera anywhere there’s a good moment to capture. Its smart design and easily accessible controls provide handling efficiency and ease of operation, helping bring the fun back to taking. Newly designed plain-language menus are displayed clearly on the large 2.0-inch , and intuitive help menus are available for on-the-spot reference.

A high capacity rechargeable lithium-ion helps extend mobility and convenience by delivering the power to shoot up to 2,000** on a single charge.

Interchangeable : The Nikkor Advantage

One of the unique benefits of shooting with a is the ability to take advantage of the expansive creative possibilities offered by interchangeable Nikkor . With the introduction of the D50, also introduced two new DX Nikkor that are ideally paired with the D50 to offer consumers a broad range, while maintaining a lightweight and ultra- compact size. Designed exclusively for ’s D-series cameras, DX Nikkor are optimized to achieve outstanding center-to-edge-to-corner , when used with any of ’s cameras. ’s DX Nikkor range now includes six high performance that offer unmatched wide-angle coverage and versatility:

-New AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED
-New AF-S DX -Nikkor 55-200mm f/4-5.6G ED
-AF-S DX -Nikkor 18-70mm f/3.5-4.5 ED-IF
-AF-S DX -Nikkor 17-55mm f/2.8G ED-IF
-AF-S DX -Nikkor 12-24mm f/4G ED-IF
-AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

The D50 also offers seamless compatibility with ’s extensive family of over 50 high-performance AF Nikkor , providing the same superb color reproduction, razor-sharp image clarity and fast and accurate autofocus performance relied upon by the countless number of professional who use ’s pro cameras everyday.

Managing and Sharing with PictureProject™ Software

Sharing is fun, and ’s new PictureProject software is designed to eliminate the complexities typically associated with sharing, managing and editing on a computer. After conducting exhaustive worldwide research into consumer habits, expectations and requirements, developed its PictureProject software to be a simple, easy-to-use, and powerful application that addresses most frustrations associated with managing on a computer. PictureProject boasts powerful features wrapped into an intuitive interface that navigates quickly and is easy to master.

The software allows users to easily transfer to PC’s or MAC’s and browse, organize, and share them. taken in vertical orientation are automatically rotated. Controls for retouch tasks including brightness and red-eye correction, are intuitive and fast. PictureProject’s In Touch™ plug-in allows users to share with friends and relatives without attaching them in an email or uploading them to a website. Instead Pictureproject in-Touch facilitates a direct transfer of the from the sender’s computer to a recipient’s computer. PictureProject In-Touch is included in the newest version 1.5 of PictureProject software and can also be downloaded free of charge via www.nikonnet.com.

With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject also works in close unison with Capture 4 as the ideal companion to its powerful feature set. Capture 4 is ’s advanced image management and editing software designed to offer the most robust and comprehensive performance with ’s NEF (RAW) files. While PictureProject is already a dynamic component to , the software also supports plug-ins, allowing users to add new features, as technology and the market evolve.

As part of ’s Total Imaging System, the D50 inherits the advantages of the various components of this system, including high-quality AF and DX Nikkor , the SB-800 and SB-600 Speedlights, which enable use of ’s Creative Lighting System, as well as versatile software options, to deliver a new level of operating ease, expanded creative possibilities, and pure enjoyment. The D50 presents the perfect opportunity for anyone to start enjoying the advantages of today.

The D50 outfit, including the new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens, will be available in June for an estimated selling price of $899.95***.

MAJOR FEATURES OF THE D50

Vivid color and sharp details straight from the camera
- New 6.1 effective DX Format imaging sensor that produces 3,008 x 2,000- with accurate color, high and sharp details for great capable of significant enlargement, or cropping for creative effect. File sizes remain manageable, making it easier to take and store more great .
- Advanced processor that marks a further evolution of analog and digital processing and pre-conditioning technologies, producing that require no preparation in a computer and are ready to print straight from the camera. is optimized, including auto , auto tone and color control, and real-time processes diminish digital noise to produce beautiful long exposure shots.
- Metering II ensures accurate and .
Instant, precise response
- Near-instant 0.2-second power-up, and short shutter release lag (response) time.
- Continuous shooting at 2.5 frames per second for a continuous burst of up to 137 without having to wait for the camera to record the to the SD card. (Using JPEG NORMAL - Large settings, and a SanDisk Ultra II 256MB ) The number of continuous shots possible in a single burst may be fewer depending on the type of used.
- Fast 5-area AF system with predictive focus tracking and Lock-on™ delivers greater precision with fast, more consistent subject acquisition and improved focus tracking to capture all the action as it happens. Automatic AF-assist illuminator helps ensure top AF performance in dark situations.
- Fast with a range from 30 to 1/4,000 sec.
- Fast sync up to 1/500 sec. for great fill-effects under brighter light and back lighted conditions.
- Fast data transfer and recording to SD cards keeps the D50 always ready to shoot in any situation.
Accurate automated and manual control for predictable results
- Seven Digital Vari-Program selections for automatic adjustment of all the settings necessary to produce incredible digital including ISO-equivalent sensitivity, , sharpening, tone (contrast), color, and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Child, Sports, Close up, and Night Portrait.
- Image enhancement options optimize sharpening, tone (contrast), color, or hue while using Auto Multi Program [P], Shutter-Priority Auto [S], Aperture-Priority Auto [A], or Manual [M] exposure modes to best match the taking situation. The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization.
- Automatic control over ISO-equivalent sensitivity from to 1600; can also be set manually.
- Optimized exposure with a choice of three TTL (Through The Lens) exposure modes: Metering II with 420- RGB Sensor, variable Center-Weighted Meter, or choice of Spot Meters.
- Auto exposure bracketing helps achieve the exact results desired.
- exposure compensation.
- A choice of three color modes ensures the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- Simultaneous recording of compressed NEF (RAW) and JPEG image files for the same shot helps by providing a smaller JPEG image file that can be quickly sent via email and a compressed NEF (RAW) file for more creative flexibility using PictureProject or Capture software for further enhancement.
Intuitive handling and operating ease
- Light and compact:
Dimensions (W x H x D): 133 x 102 x 76mm (5.3 x 4.1 x 3.0 in.)
Weight: Approx. 540g (1 lb. 3 oz.) without .
- Intuitive and familiar operation with ergonomically designed and sensibly located buttons and controls, including the handy multi selector and mode dial.
- Quality optical features diopter correction and information display.
- New large 2.0-inch LCD monitor located directly below the displays the large fonts of the easy-to-view easy-to-understand menu design, and the intuitive help system dialogs that make understanding easy.
- Versatile LCD playback options include Single image playback, Thumbnail image playback (4 or 9 at a time), playback, Slide show, easy Histogram indication for determining highlights and shadow values, and Highlight point displays for even quicker highlight information, with automatic image rotation for vertical shots.
- LCD control panel on camera top makes it easy to confirm settings and camera status.
- Long-life rechargeable lithium-ion with power to shoot up to 2,000 *1 on a single charge.
- Custom Settings for personalizing to match the individual’s shooting style, or different taking conditions.
- Wireless remote control of the D50 can be achieved with the optional ML-L3 remote control.
Easy image handling
- New Small function for saving within the camera at the reduced sizes of 640×480, 320×240, or 160×120 for Internet use - either for mail attachments or placement on web pages.
- In-camera page setup support makes it easy to print directly from the D50 to any PictBridge compatible printer via the supplied USB cable.
- Up to 36 alphanumeric characters can be entered in each image’s EXIF header (file information) for personal identification when are viewed in PictureProject software.
- Video connector and supplied video cable makes it easy to connect the D50 directly to a television for playing slideshows or viewing individual
Creative and versatile system components
- High-quality Nikkor : The unrivalled performance of AF, AF-S and DX Nikkor greatly expands creative possibilities.
- Built-in auto pop-up features exclusive i-TTL control, fast 1/500 sec. sync , and coverage for as wide as 18mm.
- Supports ’s Creative Lighting System when using a SB-800 and SB-600 Speedlight mounted on the ISO shoe for additional on camera output in large rooms, or for longer distance situations. Also allows off-camera multiple lighting with iTTL Technology with SB-800 and SB-600.
- Integrated Software Solutions:
Capture 4 (Ver. 4.3) (optional) is a comprehensive and remote camera control package that fully supports NEF, (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control, D-Lighting for scene-specific automatic dodge and burn control.

PictureProject is ’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. PictureProject features an intuitive user interface, and supports optional plug-ins that add functionality and creative options.

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21 Sep 08 Nikon’s New D2Hs Professional Digital SLR Camera Offers Enhanced Performance, Image Quality and Features

MELVILLE, NY, FEBRUARY 16, 2005 - (www.nikondigitalusa.com), the world leader in , today introduced the new D2Hs™ professional camera that incorporates several new enhancements and features. Designed for photojournalists and sports/action , D2Hs integrates the best technologies from its predecessors with an array of exclusive new innovations that deliver the speed, response and handling required for action .

The range of new features and enhancements in the D2Hs are based on extensive research and feedback from professional around the world. An all-new image processing engine in the camera produces with higher quality, finer gradations and lower noise, while a newly refined exposure metering system improves on ’s hallmark technology. The D2Hs Auto and auto focusing systems have been fine tuned to deliver precise, accurate results and an enhanced buffer now offers continuous shooting at 8 frames per second for up to 50 (JPEG, FINE).

“During the development of ’s recently announced D2X professional camera, the company created several new technologies and innovations that delivered breakthrough performance in that camera. These new innovations have been integrated into the D2Hs to offer photojournalists and sports a camera at par with ’s flagship D2X camera, with comparable performance, features and seamless workflow,” said Steve Heiner, general manager for and Professional Products at . “ will appreciate the seamless design, transition and workflow between the D2X and the new D2Hs, allowing them to quickly switch between the two best-of-breed , as dictated by the situation they need to .”

In addition to ’s exclusive 4.1 DX format JFET LBCAST (Lateral Buried Charge Accumulator and Sensing ), the D2Hs features the following new technologies and enhancements:

- Advanced new image processing engine produces high quality
The new image processing engine adopts advances from the D2X to further improve overall in the D2Hs, producing with finer gradations, lower noise and consistent, smooth transitions.
- High-speed continuous shooting at 8 fps for up to 50
The speed achieved by the LBCAST sensor and the camera’s image processing allows the D2Hs to shoot continuously at 8 frames per second for up to 50 consecutive JPEG or 40 RAW (NEF) shots.
- 3D-Color Matrix Metering II
Refinements to ’s hallmark exposure metering system in the D2Hs result in optimal exposure calculations from the data supplied by the 1,005- RGB Exposure/Color Matrix Metering Sensor, even when shooting under challenging conditions.
- Precise
The D2Hs uses refined Auto (AWB) and Auto Tone Control (ATC) systems to deliver precise settings when shooting in tricky or mixed lighting situations.
- Faster, higher precision 11-area AF system
Refinements to the camera’s AF and lens drive algorithms further improve focus precision, subject acquisition, and subject tracking. The high precision and speed of the D2Hs’ AF system also contributes to achieving high-speed continuous shooting.
- High-speed wireless data transfer and camera control
The D2Hs is compatible with the Wireless Transmitter WT-1/1A as well as the new Wireless Transmitter WT-2/2A, which supports both IEEE 802.11g (for faster transfer speeds) as well as IEEE 802.11b networks. The WT-2/2A also strengthens wireless security options and supports a wider variety of network protocols, including the new PTP/IP protocol that realizes wireless Capture Control from a computer running Capture 4 (Ver. 4.2.1 or later).
- sYCC color space support
Added support for sYCC color space produces JPEG files that can fully exploit the output of the latest color and use a gamut wider than sRGB to achieve optimum print quality.
- GPS connectivity expands applications
The latitude, longitude, altitude and UTC (Coordinated Universal Time) at which a shot is taken can be recorded from a GPS unit to the image’s metadata. GPS units that comply with the NMEA 0183 (ver.2.01) interface standard can be connected using the optional GPS cable (MC-35).
- High- 2.5″ LCD
A new large 2.5-inch LCD monitor with a higher of 232,000 pixels adds an all-digital interface for clear, flicker-free display of and information. Displays include preview at up to 15x magnification, an improved histogram display, and new selectable RGB histogram displays, making exposure confirmation quick, easy and accurate for each of the red, green and blue color channels. Other useful displays include the World Time function and the chronological Recent Settings list.

The D2Hs comes with PictureProject, an easy-to-use software application for managing, editing and sharing image files. The D2Hs is also compatible with ’s optional Capture software package that delivers a unique, powerful and expandable environment for full control over RAW(NEF) files. Capture 4’s Remote Camera Control function can control most shooting settings and trigger the camera’s shutter release remotely, either connected via the USB 2.0 Hi-Speed interface, or using the optional Wireless Transmitter WT-2/2A. (PTP/IP wireless camera control requires Windows XP or Mac OS X.)

As part of ’s Total Imaging System, the D2Hs is compatible with ’s growing family of digital-exclusive DX Nikkor as well as the lineup of high-quality Nikkor AF . When used with the SB-800 or SB-600 Speedlights, the D2Hs maximizes the potential of ’s Creative Lighting System with high precision performance, including i-TTL control and support for ’s Advanced Wireless Lighting system.

The D2Hs will be available in March 2005 for an MSRP of $3499.95.

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21 Sep 08 About Digital Cameras

Author: Mohit Sharma

The have the ability to display the on the screen immediately after the image is recorded. The to be captured can be seen on its screen instead of its . This way you can get a clearer preview of the image you are intending to capture.
The outdoes the traditional camera in its image storing capacity too. The has the ability to store thousands of on a single device. In addition you can even erase or unload the captured onto your computer and reuse the camera’s inbuilt . In some cases you can even put a new card and store more . also allow you to edit . When capturing videos, have the ability to record sound too, thus making video capturing a fun experience.
There are varied categories of :
: They are the cameras that exclusively record moving .
The professional are the ones used for production, etc. these have multiple thus enhancing the of the end product. These do not have a inbuilt VCR or .
The camcorder is another type of that has a to record sound and an to view the image that you are going to capture. This is mostly used by amateurs.
The web cameras are the type that is attached to the computers. Some of these web cameras have , while some of them also include abilities.
Compact : They are small and portable; the smallest of them are called subcompacts. They are easy to use with not many special features or high quality. They have built in of not a very high power, but sufficient for close objects. It also permits live preview. They have a greater depth of field thus allowing objects from larger distances to come in sharp focus.
Bridge cameras: They are higher-end that look a lot like . Bridge cameras have the same advanced features as SLR and the live preview like the compact .
Digital single cameras: This is the that works like the single- with a .
Digital : A rangefinder is an optical mechanism used to measure subject distance. They were once widely used on cameras.
Professional modular systems: Mostly these cameras are used in studios for commercial production. Since they are bulky and difficult to carry they are rarely used in action or nature . They can be changed to digital or cameras by simply replacing the back part of the entire device.
Line-scan camera systems: This type of camera is used in industrial areas in order to capture an image of a constant stream of moving material. This technology has the ability
These cameras are almost solely used in industrial settings to capture an image of a constant stream of moving material. Line-scan technology is capable of capturing data extremely fast, and at very high image .

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21 Sep 08 Digital Camera - the Easy Way to Take Pictures

Author: Roberto Sedycias

In comparison to cameras, have number of advantages which includes displaying the image on the camera screen right after recording, a single small device can record thousands of , records , provision to edit , and above all capacity can be re-used by deleting the . There are numbers of devices available that has in-built like mobile phones, PDA`s etc. Specialized are fit into like The .

Digitizing on scanner and digitizing are much older than making of still using from an array of discrete . It was then used for astronauts to provide onboard navigation information during their visit to planets. It provided the still of stars and planet locations during transit and also additional stadiametric information for orbiting or landing guidance while approaching planet.

Steven Sasson, an engineer at Eastman , attempted to develop first with solid state chips. But it was just a technical exercise. The true was DS-1P developed in 1988. And the first commercialized camera was Dycam Model 1 in 1990. Then in 1991, launched its DCS 100. Else QV-10 was the first consumer camera in 1995. D1, a 2.74 camera was the first developed in 1999. And in 2003, 300D, first 600 camera was launched.

There are various types of available. For videos, there are professional which are used in television and movie production. Camcorders come with inbuilt and a small to watch video while recording and playback. One can get still also with them. Webcams, attached to computers, can capture full-motion video and are also available with or zooming ability.

In live-preview , there is an electronic camera that can be used to frame and preview before taking the and also to review stored . Many of such cameras can take motion . Then the recorded can be transferred to computer, printer or any other such device. USB mass device enables the camera to function as disk drive for computer and Transfer Protocol is then used.

To use Firewire, device is removed from camera and inserted into other device. Compact , small and portable with inbuilt , are easy to use, and are stored using Lossy compression. They might be able to capture motion but that to a limit. Bridge or SLR like camera is higher-end-live-preview camera with more advanced features like superzoom , takes movies with sound, etc. Digital rangefinder, a user operated mechanism, is capable to measure subject distance.

Apart from above mentioned , there are other categories also. Professional modular systems are used in studios for commercial production. Line-scan camera systems, based on focusing mechanism, are used in industrial settings to capture of constantly moving materials. They capture at extremely fast with high image .

Most of the come with pre-set modes for different applications. Data can be transferred through USB port, Firewire port, USB PTP mode and even through wireless connections like WiFi, Bluetooth etc. These data are mostly stored in Microdrives, Joint Experts Group (JPEG), Tagged Image File Format (TIFF) and RAW. Formats for movies are AVI, DV, MPEG and MOV. Recently MP4 format is also developed. have small but powerful to operate for enough length of time.

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20 Sep 08 Digital Camera Basics-images

Author: Brian Lee

In the past twenty years, most of the major technological breakthroughs in consumer electronics have been built around the same basic process: converting conventional analog information (represented by a fluctuating wave) into (binary information represented by ones and zeros, or bits). This fundamental shift in technology has changed how we handle visual and audio information — it completely redefined what is possible.

The is one of the most notable examples of this shift because it is so truly different from its predecessor. Conventional cameras depend entirely on chemical and mechanical processes — you don’t need any electricity whatsoever to operate them, other than for a . On the other hand, all have a built-in computer, and all of them record electronically.

The new approach has been enormously successful. Since usually provides better quality, have not completely replaced . But, as has improved, and prices dramatically decreased, have rapidly become more popular.

In this article, we’ll find out exactly what’s going on inside these amazing digital-age devices.

Understanding the Basics

Let’s say you want to take a and e-mail it to a friend. To do this, you need the image to be represented in the language that computers recognize — bits and bytes, or binary information. Essentially, a is just a long string of 1s and 0s that represent all the tiny colored dots — or pixels — that collectively make up the image. If you want to get a into this form, you have two options:

1) You can take a using a conventional camera, take the to a developing lab that processes the chemically, prints it onto photographic paper, and then place the on a to sample the print (record the pattern of light as a series of values).

2) You can directly sample the original light that bounces off your subject, immediately breaking that light pattern down into a series of values — in other words, you can use a .

At its most basic level, this is all there is to a . Just like a conventional camera, it has a series of that focus light to create an image of a scene. But instead of focusing this light onto a piece of , it focuses it onto a semiconductor device that records light electronically. A computer then breaks this electronic information down into digital data. All the fun and interesting features of come as a direct result of this process.

Instead of , a has a sensor that converts light into electrical charges.

The employed by most is a (). Some cameras use complementary metal oxide semiconductor () technology instead. Both and convert light into electrons. Without getting too technical, a simplified way to think about these sensors is to think of a 2-dimentional array of thousands or millions of tiny solar cells.

Once the sensor converts the light into electrons, it reads the value (accumulated charge) of each cell in the image. This is where the differences between the two main sensor types become a factor:

A transports the charge across the chip and reads it at one corner of the array. An analog-to-digital converter (ADC) then turns each ’s value into a digital value by measuring the amount of charge at each photosite and converting that measurement to binary form. sensors create high-quality, low-noise . sensors have been mass produced for a longer period of time, so they are more mature. They tend to have higher quality pixels, and more of them.

devices use several transistors at each to amplify and move the charge using ordinary wires. The signal is digital, so it needs no ADC. Because each on a sensor has several transistors located next to it, the light sensitivity of a chip is lower (many of the photons hit the transistors instead of the photodiode.) sensors traditionally consume little power. CCDs, on the other hand, use a process that consumes lots of power.

The amount of detail that the camera can capture is called the , and it is measured in pixels. The more pixels a camera has, the more detail it can capture and the larger can be without becoming blurry or “grainy.” High-end can capture over 12 million pixels. Some support over 16 million pixels, or 20 million pixels for large-format cameras. For comparison, Hewlett Packard estimates that the quality of is about 20 million pixels.

Exposure and Focus

Just as with , a has to control the amount of light that reaches the sensor. The two components it uses to do this, the aperture and , are also present on .

Aperture: The size of the opening in the camera. The aperture is automatic in most , but some allow manual adjustment to give professionals and hobbyists more control over the final image.

: The amount of time that light can pass through the aperture. Unlike , the in a can be reset electronically, so have a digital shutter rather than a .

These two aspects work together to capture the amount of light needed to make a good image. In , they set the exposure of the sensor.

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20 Sep 08 How to Find a Cheap Digital Camera

Author: Matt Peters

Advances in modern science ushered in a wave of new technology that the world can enjoy. In the old days, used actual bulbs for camera . Only carry cameras because lugging them around isn’t really fashionable at that time. Discoveries and development of cameras produced the , wherein taking isn’t so cumbersome anymore. It is less expensive because you can see the before printing them so you could choose what to actually print. The could also be uploaded to your computer for and further manipulations. These days, it not unusual to carry a compact . It’s perfect for capturing those random wacky moments with your friends.

The only problem it seems is finding a cheap . Can you even find one? Because of the features that are offered by , they are often costly. That is enough to make any person have second thoughts about buying one. But for someone who considers a passion, affordability is relative. You just have to set a budget before buying a camera. You can find a cheap that is just right for you if you look hard enough. Don’t buy one that is more than you can afford, even if it has a lot of features. Make sure that you can actually use these features so that you can get your money’s worth. Consider your lifestyle and your objectives. Do you plan to spend a lot of time taking or do you just want something small that can fit in your bag? If you are still a beginner, don’t buy a high-end just for the assurance of and performance. Instead, buy a cheap that is compact but has powerful features and easy to carry around. Explore the basics before cashing out on expensive .

Though these are very important points to ponder when buying a cheap , you also have to consider the performance and features of your camera. Check the , capability, , type of media and . These are actually features that highlight in advertisements.

· – They are not the be-all and end-all of . Salespeople like to throw this information to you because it promises clearer . But this is just one factor that comprises your . You have to check the ’ quality. Most can only find certain hues like red, blue and green. They can’t detect all three at the same time.

· capability – You’ve seen advertisements like 10x digital or 5x capability. While it is true, advertisers often forget to highlight optical , which is actually more important. The difference is that with digital , your image gets broken into small pixels if you enlarge it on your computer. If your camera has high optical , you would not see pixelated if you enlarge the image.

· – Check the quality of your image after you take a . Is it fuzzy or pixelated? of colors is very important.

· Type of media – This is the of your . Find a card or stick that is compatible with your other equipment so it is easier to upload your .

· Type of – See to it that your cheap doesn’t require expensive or that it allows rechargeable .

These points would help you decide on what kind of cheap to buy. Like what was mentioned earlier, affordability is relative for the passionate . Find your niche by choosing the best but cheap .

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