21 Sep 08 NIKON UNVEILS NEW D40 - THE SMALLEST AND EASIEST-TO-USE NIKON DIGITAL SLR EVER [DETAILED PRESS RELEASE]

* D40 Inherits Incredible Picture Quality from Nikon’s Photographic Expertise, Making it Easy for Everyone to Take Breathtaking Pictures
* Features an All-New, Visually Intuitive Interface, In-Camera Editing and Built-In Help Features for Just $599.95** With a 3X Zoom-Nikkor Lens
MELVILLE, NY, NOVEMBER 16, 2006 - Nikon, (www.nikondigital.com) the world leader in high quality digital imaging, precision optics and photo imaging technology, today unveiled its new D40, the latest addition to its comprehensive line of digital SLR cameras. Designed to bring the picture performance, excitement and experience of Nikon’s digital SLR cameras to more customers than ever before, the D40 is an ultra-compact, lightweight 6.1-effective megapixel D-SLR that offers simplified new features, exceptional speed and a redesigned, visually-intuitive menu system that brings consumers a whole new level of simplicity in a digital SLR. The D40 also incorporates handling and performance advantages that eliminate the frustrations often associated with compact digital cameras, making it ideal for anyone who wants to capture spectacular digital pictures without complication.

“Digital SLR cameras have gained substantial interest among consumers looking for higher-quality pictures and faster handling response,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon Inc. “But perceived complexity and bulkiness of some models has discouraged some customers. With the D40, Nikon addresses these challenges with incredible ease of use, compactness and a remarkable range of features and technologies. Consumers can enjoy the satisfaction of Nikon digital SLR quality by simply pressing the shutter button and getting beautiful pictures with vibrant colors, stunning sharpness and outstanding detail. With the D40, even first-time digital SLR camera users will be thrilled with their results.”

Outstanding Image Quality
The D40 features a high-resolution 6.1-effective megapixel Nikon DX Format CCD image sensor and a highly advanced Nikon Image Processing Engine. Combined, these features produce exceptional image detail with vivid, true-to-life colors.

The D40 combines sophisticated exposure automation with options for complete user control to help make it the ideal camera for anyone ready to explore their creative potential with photography. Using Nikon’s exclusive 3D Color Matrix Metering II, the D40 assures accurate exposure control, even in difficult lighting conditions. Its frame-wide 420-pixel sensor instantly and automatically assesses and compares each scene’s brightness, contrast and color with a built-in database of information from over 30,000 real-world lighting scenarios, before setting the accurate exposure. For those who want more control over their shots, alternative metering options, such as spot metering, center-weighted metering and exposure compensation, are also available.

Precise, Quick Response
One of the hallmarks of Nikon’s digital SLR cameras is how fast they operate, not only when capturing images, but also when recording them to the camera’s SD memory card. The D40 proudly carries this tradition forward; the camera powers up and is ready to shoot in only 0.18 seconds.

With minimal shutter lag time and the ability to shoot 2.5 frames per second, up to 100 consecutive shots (in JPEG Normal mode), the D40 is ready to capture priceless expressions or special moments perfectly. Images are instantly processed and rapidly recorded to the SD memory card. Bright, clear preview images are also displayed in an instant on the D40’s 2.5-inch color LCD monitor.

The D40’s three-area auto-focus system also adds to the camera’s overall speed, delivering fast and precise focus under varying shooting conditions. Incorporating Nikon’s advanced Multi-CAM 530 AF Sensor Module, the three-area AF system, with central cross-type sensor operation, adds effective new focusing options and ensures greater ability to capture that perfect shot.

Designed for Life as it Happens
The D40 brings the fun, excitement and superior image quality of Nikon digital SLR photography to everyone. Its compact size and ideal ergonomics make it the digital SLR solution for pictures anytime, anywhere. Its bright and sharp viewfinder, with 0.8x magnification, ensures precise composition.

After shooting, share your new images with family and friends, or check sharpness, exposure and focus on the D40’s large 2.5-inch, 230,000-dot high-resolution color LCD monitor, which provides the ability to enlarge your shot up to 19 times. The operating menus have been carefully designed with color schemes and large fonts for quick, easy navigation through the camera’s options. Also, the newly introduced assist images help you select the appropriate settings for many camera features by showing illustrative end-result images typical of that setting.

The D40’s innovative information display can be shown in Classic format or with the new Graphic and Wallpaper formats for Digital Vari-Program modes and Program Auto, Shutter-priority Auto, Aperture-priority Auto and Manual (P/S/A/M) exposure modes.

The camera boasts refined ergonomics and design, born from Nikon’s extensive experience designing successful high performance SLR cameras for more than 50 years. The D40’s size, layout and operation of all controls are designed for maximum ease-of-use. The result is an incredibly compact, light SLR camera that is comfortable to handle and can go anywhere, anytime.

Creativity at Your Finger Tips
For anyone just beginning to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the D40’s Digital Vari-Program mode dial. The camera has eight preconfigured program modes that optimize the camera’s performance for specific shooting conditions, allowing photographers to take great pictures in challenging conditions that might otherwise be confusing or time-consuming. In Portrait mode, for example, the camera automatically optimizes the color, hue, and saturation levels to capture the most flattering skin tones, softens the focus of the background images to emphasize the face and applies a milder form of in-camera sharpening. The D40 includes a new Flash Off mode that shuts off the camera’s flash and boosts its ISO, so users can easily take pictures in places where flash photography is not allowed, inappropriate, or when they prefer the look of natural light. Users can also select from other Digital-Vari Program modes including Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait. As users gain experience with the camera, the D40 offers advanced controls that offer greater creative control over the look and feel of their pictures.

D40 photographers will enjoy the camera’s Image Optimize menu options that closely tailor results to the scene at hand, the intended use of an image or to the photographer’s custom preference. Sharpness, tone (contrast), color, saturation and hue optimization are controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White.

The D40 also features an image Retouch menu, with exclusive in-camera editing functions that promise to keep D40 shooters engaged when they’re not busy shooting. Options within the Retouch menu include:

- D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the picture.
- In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by flash.
- Trim: Images can be trimmed to produce smaller cropped versions of any file on the SD card for greater creative freedom and greater efficiency.
- Image Overlay: Merges a pair of selected RAW files to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar images.
- Monochrome settings: Convert any color image in the camera into a pleasing monochromatic picture, either in black-and-white, sepia or cyanotype.
- Filter Effects: Emulate and apply the effects of a skylight or a warming filter to any image stored on the SD card. A Color Balance menu within filter effects can also be used to make subtle shifts in color.
- Small Picture: Create a smaller version of any image in the camera for easy sharing and faster download.

Total Package: The Nikon Advantage
One of the key advantages Nikon digital SLR cameras offer is access to Nikon’s extensive system of lenses, Speedlights and accessories. The D40 is compatible with all Nikon AF-S and AF-I Nikkor lenses*, and comes packaged with a new 3X zoom 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens that incorporates cutting-edge Nikon optical technologies, such as ED glass and aspherical lens elements. This lens offers users a popular 3x zoom range, which conveniently covers picture angles that meet the needs of everything from tight portraits to wide-angle landscapes.

The D40 is also compatible with Nikon’s range of i-TTL technology enabled Speedlights including the SB-800, SB-600 and the recently introduced SB-400. A perfect companion for the D40, the SB-400 is an ultra-compact, lightweight Speedlight which is ideal for photographing subjects at extended distances or illuminating subjects with a softer, more natural appearing lighting effect with its bounce flash capability. With a guide number of over 98 feet the SB-400 provides all of the power and coverage that a D40 customer may demand for shooting group shots and reducing harsh shadows. All of the SB-400’s settings can be controlled automatically by the camera’s metering system or manually from the camera’s built-in menus. Keeping with the D40s remarkable ease-of-use, using the SB 400 Speedlight is as simple as sliding it on, turning it on and shooting.

The D40 comes with Nikon’s PictureProject software that makes transferring, organizing and sharing images fun and easy. The camera also includes a 30-day trial version for Capture NX software (optional), Nikon’s award-winning software that dramatically simplifies photo editing for JPEG, TIFF and Nikon RAW (NEF) format images. Designed specifically for photographers, Capture NX software provides a unique and easy-to-understand interface with tools that photographers need, but without the level of complexity and clutter of other image editing applications. Its patented new U Point™ technology simplifies picture editing by enabling photographers to enhance specific areas of a picture selectively, without the use of masks, selections, or layers. Capture NX also helps Nikon users realize the full potential of Nikon’s RAW (NEF) file, with robust processing capabilities for the highest quality results from NEF files.

The D40 camera and the new 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens will be packaged together and made available beginning December 2006 for an estimated selling price of $599.95**. For more information, please visit www.nikonusa.com.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.

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21 Sep 08 NIKON’S MOST TECHNOLOGICALLY ADVANCED COMPACT DIGITAL CAMERA EVER! NEW 7.1 MEGAPIXEL COOLPIX S7c

The COOLPIX S7c Touts Stunning Style, Enhanced Image Quality and E-mail Picture Sharing Technology

MELVILLE, NY (August 24, 2006) - Nikon today announced a stylish and edgy new addition to the Nikon COOLPIX Style Series of digital cameras. The new COOLPIX S7c combines high-quality imaging performance and style with impressive new photo sharing technology to make the S7c the most technologically advanced compact digital camera that Nikon has ever released. The S7c is a slim, sophisticated point-and-shoot camera, which packs good looks and great performance into compact dimensions, while offering the advantage of Vibration Reduction and Nikon innovations for in-camera image editing. The COOLPIX S7c camera includes 7.1 effective megapixels and 3x Zoom-Nikkor ED glass lens.

“The COOLPIX S7c is going to be a top choice for anyone looking for a camera that successfully unites style and technology seamlessly together,” says Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. “The COOLPIX S7c customer wants a camera that looks good enough to take with them, captures images wherever they go, and shares those images with their friends.”

Nikon is making it easier than ever to get great-looking pictures with a handy One-Touch Portrait Button that acts as a shortcut to three Nikon In-Camera Image Innovations to correct common photo problems. This system includes Face-priority AF*, which can automatically find and focus on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. In addition, the S7c is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that automatically identifies and saves the sharpest image from a series. Satisfying shooting is made easier still with a choice of 15 Scene modes.

The COOLPIX S7c can capture everything from wide-open landscapes to tight portraits with outstanding clarity and true-to-life color. And because it features a huge, bright 3.0-inch LCD monitor with an uncommonly wide 170-degree viewing angle, it facilitates easier composition and high-quality playback anywhere. What’s more, the COOLPIX S7c offers Vibration Reduction (VR) capabilities that can compensate for camera shake to realize sharper, clearer results. The all new Anti-shake mode can automatically activate electronic VR and Best Shot Selector (BSS) that selects the sharpest image from up to ten sequential shots, while simultaneously setting the optimal ISO for steady results. Nikon added a High-Sensitivity mode in order to make the most of the camera’s exceptionally high light sensitivity by choosing the optimal setting up to ISO 1600 for the shooting of fast-moving subjects or sharper results in lower light.

Extending the enjoyment beyond shooting, the COOLPIX S7c offers Pictmotion, a function that lets users select their favorite images and movies as well as music** and visual styles ready for the COOLPIX S7c to combine them automatically in-camera to produce audiovisual shows that can be enjoyed anywhere on the huge built-in LCD. Furthermore, the COOLPIX S7c features a new Stop-Motion movie function that lets users create fun animated movies.

With the incorporation of a Rotary Multi Selector, users can easily scroll their way through the newly designed menu system or breeze through picture playback at up to 10 frames per second. For added in camera assistance, Nikon created a Help button, which is now standard on all Nikon’s new COOLPIX cameras. This component provides easy-to-understand explanations for functions on the main menu.

With built-in Wi-Fi, the COOLPIX S7c offers the freedom and flexibility of Wireless LAN support (IEEE 802.11b/g). With Wireless transfer, it enables photographers to send pictures from the camera’s memory to a computer on demand. With Wireless shooting, it lets users transfer each image to the computer as soon as it is captured. Wireless printing sends images directly to the printer for printing on a PictBridge-compatible printer***.

In a first for COOLPIX, the COOLPIX S7c is now compatible with Nikon’s all-new COOLPIX CONNECT service that lets users take pictures and then e-mail them to friends across the world in mere seconds. Just take the shots, select recipients from the in-camera address list (up to 30 addresses may be entered) and send them straight from the camera’s built-in Wi-Fi to a local wireless network. COOLPIX CONNECT is compatible with most open domestic Wi-Fi access points throughout the world and with T-Mobile™ Hotspots in the U.S.A. ****

Every Nikon COOLPIX S7c includes one year of complimentary T-Mobile Hotspot Wi-Fi service (for digital cameras) and the opportunity to connect in over 7,000 U.S. locations.

The service enables a total of up to 50MB of images to be sent to the Nikon COOLPIX Connect server and stored there for up to two weeks. It also sends an email to each specified recipient with a thumbnail and a link to the download page, allowing users to invite friends and family members to view the images right away, and download the images to their own computer or enjoy them as a slideshow.

The COOLPIX S7c will be available nationwide in September 2006. The S7c has an MSRP of $349.95. For more information about this and other COOLPIX cameras, please visit www.nikondigital.com.

* Face-recognition capability may be limited in some shooting conditions.
** Via PictureProject.
*** Requires optionally available Wireless Printer Adapter PD-10.
**** COOLPIX CONNECT is compatible with most domestic Wi-Fi access points throughout the world and with T-Mobile Hotspots in the U.S.A. T-Mobile Hotspots can be used free of charge for the first year.

T-Mobile and HotSpot and design are federally registered trademarks and the magenta color is a trademark of Deutsche Telekom AG. © 2006 T-Mobile USA, Inc.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.

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21 Sep 08 NIKON’S NEW D80™ DIGITAL SLR CAMERA BRINGS ADVANCED PERFORMANCE AND UNMATCHED CREATIVE CONTROL TO PHOTO ENTHUSIASTS

* 10.2 Megapixel D80 Offers Outstanding Performance, Ease Of Use, Versatile Personal Control and Exciting In-Camera Editing Tools
* All New 7.5x 18-135mm f/3.5-5.6G AF-S IF-ED DX Nikkor Lens Included with the D80 Outfit Creates a Compelling Option for Photo Enthusiasts

MELVILLE, NY, AUGUST 9, 2006 - Building on the extraordinary success of the D70 and D70s, Nikon® (www.nikondigital.com) today introduced the new D80™ digital SLR camera - an impressively featured, high performance camera that incorporates Nikon’s latest digital and photographic technologies, and offers advanced features as well as automated operation to satisfy any photographer with the passion to create beautiful photographs and preserve special moments. With a new 10.2 effective megapixel DX Format CCD image sensor and an exclusive high-resolution color processing engine inherited from Nikon’s latest professional digital SLR cameras, the D80 can render images with incredible resolution, sharp detail and vibrant color that is unmatched in this class of cameras. And it can shoot these images fast - at speeds of up to 3 frames per second, for up to 100 consecutive shots (in JPEG Normal mode), ensuring that the camera’s always ready for the next fleeting moment.

The D80 works with the efficiency and grace of a fine-tuned instrument, powering up in only 0.18 seconds and capturing a picture with an imperceptible shutter lag time of just 80 milliseconds (0.08 seconds). A new 11-area auto-focus system detects focus with superb precision and can even track a moving subject across the frame, shifting focus instantly and automatically to any of the 11 auto-focus points that detect the subject. The D80’s large, bright 0.94x viewfinder affords a remarkable view not found in many digital SLRs, making critical composition easier and more pleasing. The camera’s rechargeable battery can last up to 2700 shots on a single charge, while also providing a real-time Fuel Gauge of the percentage of charge remaining in the battery at all times. And like all Nikon digital SLR cameras, the D80 feels solid and substantial while being both compact and comfortable. But more experienced photo enthusiasts will admire the D80 most for its bevy of creative controls and features that make photography with the camera so much more enjoyable and rewarding. Its new Optimize image menu, for instance, offers complete control over the look and feel of your pictures, allowing you to boost saturation and create pictures with vivid color, or shoot black-and-white pictures with a choice of four filtration effects, or even create your own custom look that expresses personal style and creativity. Other creative tools include an all-new image Retouch menu for in-camera image editing, built-in i-TTL flash control with the ability to control up to two remote groups of Speedlights, as well as over 32 Custom settings to customize several attributes of the camera’s performance.

“The Nikon D70 and D70s cameras proved to be extraordinarily successful due to the excellent value they offered to passionate photo enthusiasts when each was introduced. They offered an ideal balance of features, performance, innovation and price, making them appealing to a very broad range of photographers. With the introduction of the D80, Nikon is significantly raising the bar for a camera in this class,” said Edward Fasano, general manager for Marketing, SLR System Products at Nikon Inc. “By bringing high-end features and technologies inherited from our professional line of cameras to the passionate photo enthusiast, while making the camera simpler and more enjoyable to use, we believe the D80 will represent the ’sweet spot’ for anyone looking for a new level of digital SLR camera performance and value. Paired with the new 7.5x 18-135mm f/3.5-5.6G AF-S IF-ED DX Zoom-Nikkor lens, the D80’s performance and versatility becomes even more compelling for consumers,” he added.

Unrivaled Image Quality
At the heart of any digital camera lies its image processing engine - a sophisticated processor that determines, among other things, the overall color rendering and image quality of pictures taken with the camera. One of the key advances developed for the D80 is Nikon’s own high-resolution image processing engine that inherits best-of-breed technologies from Nikon’s latest professional digital SLR cameras, including color independent analog pre-conditioning and high-precision 12-bit digital image processing algorithms, which combine to produce natural-looking images that benefit from faithful color and tone reproduction. A new dedicated high-performance processing chip greatly accelerates performance on all levels, while also achieving lower power consumption, assuring more pictures per battery charge.
The D80 also benefits from Nikon’s exclusive 3D Color Matrix Metering II, to ensure accurate exposures, even in the most challenging lighting conditions. Evaluating, rather than merely measuring or averaging the true content of each scene, input from the system’s frame-wide 420-pixel sensor is automatically referenced against an onboard database of over 30,000 scenes from actual photography to calculate final exposure value. Variable Center-Weighted metering and Spot metering centered on the active focus area are also available, as are exposure compensation and auto exposure bracketing. Sophisticated exposure automation combined with options for complete user control help to make the D80 an ideal high-performance digital SLR for passionate photography enthusiasts.

Speed to Burn
One of the hallmarks of Nikon’s digital SLR cameras is how fast they operate, not only when capturing images, but also when processing them. The D80 proudly carries this tradition forward. Not only is the camera powered up and ready to shoot in only 0.18 seconds, it also reacts at blazing speeds when the shutter button is pressed. With a minimal shutter lag time of just 80 milliseconds (0.08 seconds), and the ability to shoot 3 frames per second up to 100 consecutive shots (in JPEG Normal mode), the camera is ready to shoot whenever that priceless expression or special moment presents itself. Images shot are processed instantly and recorded rapidly to the inserted SD memory card. Preview images are also displayed near instantly.
The D80’s new 11-area auto-focus system also fulfills its role in the overall speed of the camera, delivering fast and precise focus under varying shooting conditions. Adopting a refined version of Nikon’s advanced Multi-CAM 1000 AF Sensor Module, this new 11-area AF system with center area wide-frame operation adds effective new focusing options that will instill greater confidence in getting the desired shot. An all-new Auto-Area AF mode measures all eleven focus areas and automatically determines which of them are on the primary subject.

Creativity Comes Standard
The Nikon D80 is designed to inspire creativity at every level. For this reason, the camera includes a wide assortment of features and tools to empower all kinds of users, ranging from the novice to the seasoned pro, to pursue their creative vision, instantly and right from within the camera.
D80 photographers will enjoy the camera’s built-in Multiple Exposure mode for unique composite image effects, or the Optimize menu options that closely tailor results to the scene at hand or the intended use of an image or to a custom preference of the photographer. Optimization of sharpening, tone (contrast), color, saturation and hue is controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White. The black-and-white mode can be customized using red, green, yellow and orange filter effects as well as image sharpening and tone compensation.

The D80 also features an all-new image Retouch menu, with exclusive in-camera editing functions that will certainly keep D80 users engaged when they’re not busy shooting. Options within the Retouch menu include:

* D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the picture
* In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by flash.
* Trim: Images can be trimmed within the camera to produce smaller files with reduced display sizes for easy sharing or greater efficiency for specific end purposes.
* Image Overlay: Merges a pair of selected RAW files taken with the D80 to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar images
* Monochrome settings: Monochrome settings can be applied to any color image in the camera, to convert it to a pleasing monochromatic picture, either in black-and-white, sepia or cyanotype
* Filter Effects: Can be used to emulate and apply the effects of a Skylight filter or a Warming filter to any image stored on the inserted SD card. A Customized Color menu within filter effects can also be used to make subtle shifts in color to any image in the camera.

For anyone just beginning to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the Digital Vari-Program mode dial on the camera. The D80 has seven preconfigured program modes to optimize the camera for specific shooting conditions and greatly increase the chances of taking a great photograph. In “Portrait” Mode, for example, the camera automatically optimizes the color, hue, and saturation levels to capture the most flattering skin tones, softens the focus of the background images to emphasize the face and applies a milder form of in-camera sharpening. Users can choose from Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait.

The D80 also offers creative ways to share pictures, with its built-in Pictmotion slideshow feature, which includes style selections that control transitions and background music. Shows can be enjoyed on the 2.5-inch LCD, or complete with audio on a television when connected via the supplied AV cable.

Creature Comfort
The D80 features refined ergonomics and design, borne from Nikon’s extensive experience designing successful SLR cameras for over 50 years. As a result, the camera is incredibly comfortable to use and handle, and incorporates several new features that enhance its usability. The D80 features a large and bright viewfinder with large 0.94x magnification to ensure the clearest view possible for precise composition. Included is a built-in diopter adjustment control knob also makes it easier to fine-tune the view to match eyesight. The viewfinder’s integrated grid display can also be turned on to assist with composition.
A large new 2.5-inch 230,000-dot high-resolution LCD provides an ultra-wide 170-degree viewing angle from all directions. Navigating the spacious preview of your images is easy with a new dedicated Zoom button, magnifying images on screen up to 25 times their original size. A new RGB histogram display aids in evaluating exposures with greater precision. Other playback options include single frame, 4 or 9-image thumbnail display, an improved histogram display and highlight point display. A new menu interface featuring refinements to the carefully chosen color scheme and increased font size makes navigation easier on the eye, easier to understand and easier to use. Menus can be customized to display only selected items using the new “My Menu” set.

The D80 is slimmer and more compact than its predecessors, and remains true to Nikon’s commitment to intuitive operation. The size, layout and operation of all buttons and controls are designed for maximum ease of use.

System Strength
With the D80, users also have complete and seamless compatibility with Nikon’s extensive Total Digital Imaging System, and the camera is designed to take advantage of many of the technologies built into Nikon accessories. The D80’s powerful built-in Speedlight is compatible with Nikon’s Creative Lighting System, and can wirelessly control up to two groups of Speedlights in full TTL mode, taking the guesswork out of multiple flash photography. Compatible Speedlights within the Creative Lighting System include the SB-800, SB-600 and Nikon’s Wireless Close-up Speedlight Systems, featuring the SB-R200.
The D80 also offers unprecedented compatibility with Nikon’s extensive selection of AF Nikkor lenses as well as new DX Nikkor lenses, which are designed exclusively for use with Nikon DX format digital SLR cameras. Nikkor lenses, famous for optical superiority, add to the D80’s ability to deliver outstanding images.

The D80 will also have an optional MB-D80 battery pack available, extending the shooting capability in an ergonomic design that adds shooting stability. Able to run on either one or two EN-EL3e rechargeable batteries or six AA-size batteries, the pack also features an additional command dial and alternative buttons for shutter release and AE-Lock/AF-Lock that make vertical shooting more comfortable.

The D80 is also fully compatible with Capture NX software (available for purchase separately), Nikon’s highly versatile and elegantly simple new photo editing solution designed to help photographers tap the full potential of NEF (RAW) images. Featuring an innovative user interface that provides easier access to powerful and visually intuitive enhancement tools, Capture NX’s powerful photo image processing and editing tools can also be applied to JPEG and TIFF files to satisfy a broader range of photofinishing needs and applications.

The D80 will be available beginning September 2006 for an estimated selling price of $999.95** for body only and $1299.95** for body and lens outfit, including the new 18-135mm f/3.5-5.6G AF-S IF-ED DX Nikkor Lens. For more information, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.

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21 Sep 08 NIKON® BEGINS SHIPPING ACCLAIMED CAPTURE NX™ SOFTWARE

Capture NX - A Powerful and Intuitive New Software That Dramatically Simplifies Photo Editing for JPEG, TIFF and Nikon RAW (NEF) Format Images - is Now Available at Nikon Authorized Retail Locations Nationwide

MELVILLE, NY (August 9, 2006) - Nikon (www.nikondigital.com) has begun shipping the highly acclaimed new Capture NX™ software to Nikon authorized retailers across the nation. Capture NX™ is new software that is designed specifically for photographers, providing a unique and easy to understand interface with tools that photographers need, but without the level of complexity and clutter of other image editing applications. The software can be used with JPEG and TIFF format images from any source, and its patented new U Point™ technology offers photographers a dramatically simplified way to edit their pictures by enabling them to enhance specific areas of a picture selectively, without the use of masks, selections, or layers. Capture NX also works with Nikon’s RAW (NEF) format images, and inherits Nikon’s robust RAW processing capabilities for the highest quality results from NEF files.

Capture NX is designed to appeal to a broad range of consumers. Users with compact digital cameras such as Nikon’s Coolpix series will enjoy the simplicity of using U Point technology to quickly enhance their JPEG pictures, eliminate any red-eye using the Automatic Red-Eye Correction tool and even resurrect underexposed images with the software’s D-Lighting feature. Professional and advanced photographers will appreciate the time they can save using U Point technology to make edits to their images, as well as fully utilize over 25 new tools in the software, including powerful batch processing capabilities, advanced color management features, Distortion Correction enhancement and the ability to make every edit non-destructively (when a JPEG, TIFF or NEF image is saved in NEF format). A detailed online demonstration of how Capture NX works is available at www.capturenx.com or www.nikondigital.com.

A 30-day trial version of Capture NX software is available for download at www.nikonusa.com, in the Software Download section. Full version software is available for purchase at select Nikon authorized dealers nationwide, as well as on Nikon’s online store at www.nikonmall.com. Capture NX is available for an estimated selling price of $149.95**. A special limited-time upgrade price of $89.95 will be offered to current owners of Nikon Capture 4 software in the U.S. market. This upgrade will only be available online at http://www.nikonmall.com/captureupgrade/ for registered Nikon Capture 4 owners and will be limited to one upgrade per legitimate Nikon Capture 4 product key. The upgrade will require certain customer verification of ownership. Customers who have not already registered their version of Capture 4 will receive instructions to do so at the site.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.

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21 Sep 08 Nikon Introduces All-New Capture NX Software

Powerful and Intuitive New Software Simplifies Workflow While Reducing the Time and Effort Required to Edit and Process Images

MELVILLE, NY (February 21, 2006) - Nikon (www.nikondigital.com) today introduced Capture NX, an all-new image processing and editing software that gives digital photographers powerful tools complimented by simple and visual operation that streamlines their workflow. Capture NX, the next generation of Nikon’s popular Capture software, inherits the robust RAW (NEF) processing capabilities from Nikon Capture 4.4, and combines these with brand new features such as Nik Software, Inc.’s revolutionary, patented U Point™ technology, seamless image-browsing and advanced batch-processing capabilities, superior color management control and comprehensive system compatibility with Nikon’s Digital Imaging System. Capture NX’s intuitive interface design offers photographers a rewarding experience and delivers powerful performance while maintaining an ease-of-use that is welcomed by enthusiasts of all skill levels.

In addition to providing cutting-edge features and capabilities for Nikon’s Electronic Format (NEF) files, Capture NX also makes editing and processing of JPEG and TIFF files created by virtually any digital camera simple and easy*. With its wide-ranging features, user-friendly interface and powerful performance, Capture NX makes image editing visually intuitive, allowing you to immediately see the effects as they are applied as well as providing access to a wide range of enhancement tools.

“With the introduction of Capture NX, Nikon offers photographers an exciting new way to edit and process images that is both powerful and visually intuitive while speeding up their workflow,” said Michael Rubin, senior manager for Software Products at Nikon Inc. “Capture NX continues the NEF file link between our digital SLR models while adding revolutionary U Point editing technology that benefits all digital camera owners. We’re confident photographers will find great use for this amazing new technology,” he added.

Exclusive New U Point Technology

Nikon Capture NX’s exclusive U Point technology is revolutionary in its approach to enable edits to portions of an image, or an entire image, without requiring the photographer to manually outline or mask the editable area. U Point technology achieves this by using “Control Points” - simple, interactive points that can be placed anywhere in an image and can be instructed to affect very specific characteristics of the image. For example, if a photographer wanted to enhance the tone of a certain color that appears in an image, without adversely affecting the neighboring portions of the image, he or she can do so by simply placing a control point on the color and defining the enhancement, which can be reflected locally or globally. Enhancements can be instantly adjusted, canceled or added with ease, without compromising the original quality of the image. Control Points powered by U Point technology are perfectly compatible with the NEF file’s Instruction Set structure. Control Points include Color Control Points, Black, White, and Neutral Control Points and Red-Eye Reduction Control Points.

Capture NX software is further complemented by a suite of features and tools that include the following:
- Sophisticated Edit List: A master control list of Capture NX features and enhancements. Anything that affects an image will have an Edit List entry. Entries can be removed, altered, or duplicated from this list without any destructive effects on the integrity of an image.
- Expanded Power of the NEF file format: Capture NX further extends the NEF file format by incorporating U Point technology, giving users the ability to save and undo the effects of Control Points on an NEF image at any time. JPEG and TIFF images saved in the NEF file format can also take advantage of this feature.
- Powerful Image Browser: Capture NX’s Browser is capable of labeling, sorting and editing, all while browsing images. Users can apply most of Capture NX’s features and editing capabilities directly onto images via thumbnails within the Browser, saving a great deal of time while allowing users to bypass opening each file in the Capture NX’s editor.
- Improved batch processing: Capture NX supports various batch processing methods, and is especially useful in applying a predefined series of adjustments to several images at once.
- Selective tools: Capture NX includes selective tools for enhancements including Selective Application Brush, Lasso and Marquee, Gradient and Fill/Remove.
- Color Management control: Capture NX features a reinforced color management system with on-screen Soft Proofing for advanced control of how colors from an image correspond to colors that a printer can produce. Options for this feature include Perceptual, Saturation, Relative Colorimetric and Absolute Colorimetric.
- Exclusive Nikon Capture Features: Capture NX inherits powerful functions from Capture 4.4 software, including Color Aberration Control, D-Lighting, Image Dust-Off, Vignette Control and Fisheye-to-Rectilinear Image Transformation. A new Distortion Control has been added to help control pincushion and barrel distortion effects.

Nikon’s new Capture NX software represents the nexus of Nikon’s integrated digital imaging components, such as cameras, lenses, software, Speedlights, and accessories, and allows photographers to yield the highest performance from their equipment.

Capture NX new software is scheduled for delivery during Spring 2006. Pricing, availability and upgrade information will be released prior to delivery. Nikon will preview the new Capture NX software from February 26-March 1, 2006 at the PMA trade show in Orlando, Florida, Booth #2603 and at additional shows throughout the year.

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Tags: capabilities, digital cam, Digital Camera, digital camera owners, digital photograph, digital photographer, digital slr, image editing, images, lense, lenses, nikon, nikon inc, nikondigital, photo, photograph, photographer, photographers, saturation

21 Sep 08 Nikon Introduces D70s Digital SLR Camera; Offers Upgrades to 2004’s “Camera of the Year”

6.1-Megapixel D70s Features Internal and External Refinements to Become a Worthy Successor to the Venerable D70 Digital SLR Camera

MELVILLE, NY, APRIL 20, 2005 - Incorporating upgrades based on user feedback and advancement in technologies, Nikon® (www.nikondigital.com) today introduced the D70s™ 6.1-effective megapixel digital SLR camera. The D70s builds on the success of its popular predecessor, the D70, with multiple internal and external refinements including an improved autofocus system, larger LCD monitor, the addition of a remote cord port, new graphic user interface, among several other enhancements. Designed for a broad range of consumers from experienced and amateur photographers to beginning photo enthusiasts and hobbyists, the D70s offers a proven track record of superior image quality, robust performance, and advanced new features.

The Nikon D70s maintains leadership in its class of cameras and offers tremendous value to customers by combining various new and existing technologies into a comprehensive feature set. Its DX format 6.1-effective megapixel CCD sensor is optimized to deliver images with excellent sharpness and clarity. An improved autofocus system delivers enhanced performance, especially in Dynamic area AF and Dynamic area AF with closest subject priority modes. This combined with Nikon’s unique Dynamic Buffer technology (that allows the camera to continuously take up to 144 pictures at a speed of three pictures per second*) makes the D70s even more responsive and when photographing fast moving subjects.

“Nikon’s commitment to its customers is exemplified with the introduction of the D70s. Nikon has taken an internationally best-selling digital SLR camera and made it even more appealing to hobbyists and photo enthusiasts by incorporating a range of enhancements and new features that were based largely on the feedback we received from our customers and research findings,” said Steve Heiner, general manager of Digital SLR Systems for Nikon Inc. “The D70s now represents the best combination of performance and value for photo enthusiasts, and offers superb image quality, advanced speed and simple, intuitive usability. We are confident the D70s will continue to build on the popularity of the D70.”

Smart New Enhancements

The D70s incorporates a host of new enhancements and refinements internally and externally, in addition to all of the advanced features and innovations found in the D70:

- A refined 5-area autofocus system now has an all-area search priority to go along with the camera
- single area, dynamic area, and close subject priorities, improving the camera’s ability to acquire focus on fast moving subjects within the frame.
- The camera now boasts a larger 2.0″ LCD monitor, making it easier for users to review images and access menus.
- A new remote port for the MC-DC1 electronic cable release (optional) allows users to trigger the camera and hold the shutter open via an electronic cable release
- A built-in Speedlight with a wider angle of coverage, supports 18mm lenses.
- A new easier-to-read menu design in the D70s uses color-coded menus, and a larger type-face.
- A higher capacity EN-EL3a battery offers users more pictures per charge. The EN-EL3a battery comes with a new, smaller MH-18a battery charger. Both the new battery and charger are included with the D70s.

System Versatility: DX Nikkor Lenses

The D70s joins Nikon’s current selection of digital SLR models and inherits the popular DX format sensor and Nikon F-Mount, making it seamlessly compatible with all AF Nikkor lenses and Nikon’s exclusive DX Nikkor lenses. Designed exclusively for use with DX Format digital SLR cameras, DX Nikkor lenses deliver a wider picture angle, higher performance, and outstanding center-to-edge-to-corner image quality, while realizing smaller and lighter designs. All DX Nikkor lenses have a picture angle comparable to that of 35mm format lenses with a 1.5x factor. Since the introduction of the DX Nikkor lenses, the series has grown to include six lenses. These include:

- New AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED
- New AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED
- AF-S DX Zoom-Nikkor 18-70mm f/3.5-4.5 IF-ED
- AF-S DX Zoom-Nikkor 17-55mm f/2.8G IF-ED
- AF-S DX Zoom-Nikkor 12-24mm f/4G IF-ED
- AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

Simplified Creativity: Revolutionary Built-in Speedlight with i-TTL

Taking its cue from the D70, the D70s’ built-in Speedlight offers a level of performance that is unrivalled in any other digital SLR camera in its class. Designed to be a part of Nikon’s growing Creative Lighting System, the D70s’ built-in Speedlight adopts Nikon’s exclusive i-TTL flash control technology. In addition to normal on-camera use, the D70s’ built-in Speedlight can also be used in Commander Mode to remotely control one group of multiple SB-600 or SB-800 Speedlights wirelessly, offering users remarkable creative lighting control while still maintaining point-and-shoot simplicity. Alternately, an SB-800 can be mounted on the D70s and used as the Master Speedlight for even more control of up to three remote groups of wireless Speedlights, with each group consisting of any number of Nikon SB-800 or SB-600 Speedlight units. The D70s lets you shoot at synchronized speeds up to 1/500 second for great fill effects under brighter light conditions, while FV Lock maintains the measured flash value while recomposing the shot so you still achieve the appropriate flash output for the subject.

Powerful Software: New Nikon PictureProject™ and PictureProject In Touch

Software is a key component of the digital photography experience, and a key component of Nikon’s Total Imaging System. After conducting exhaustive worldwide research into customer expectations, requirements and work habits, Nikon has developed the new PictureProject 1.5 image management and editing software. Based entirely on a new software architecture that empowers customers of varying skill levels to maximize their digital photography experience, Nikon PictureProject 1.5 boasts powerful features wrapped into a brand new interface that navigates quickly and is easy to master. While PictureProject 1.5 is already a dynamic new addition to Nikon photography, the software also supports plug-ins, allowing users to add new features, as technology and the digital camera market evolve. The software allows users to easily transfer images to PC’s or MAC’s and browse, organize, and share them. With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject 1.5 works in close unison with Nikon Capture 4.2 as the ideal companion to its powerful feature set.

With Nikon’s PictureProject In Touch™, users can share photos without attaching them in an email or uploading them to a website. PictureProject In Touch is a free desktop software application, available via download on www.nikonnet.com and included with the newest version 1.5 of PictureProject™ software. It enables the fast, seamless and easy transfer of pictures between a sender and one or more recipients and can be viewed as full-screen slide shows with the click of a button. With this powerful software, Nikon can ensure that its customers will always keep ahead of the technology curve.

The Nikon D70s will be available either as an Outfit or a Set. The D70s Outfit includes the camera body, rechargeable battery, charger, new Nikon PictureProject™
software, neck strap and the new high-performance AF-S DX Nikkor 18-70mm f/3.5-4.5G IF-ED lens. The D70s Set includes all items mentioned above except the lens. The D70s Outfit will be available for an estimated street price of $1199.95, while the D70s Set (body only) will be available for an estimated street price of $899.95*1. The camera will ship in early May 2005.

MAJOR FEATURES OF THE NIKON D70s DIGITAL SLR

Accurate, vivid color

- 6.1 effective megapixels Nikon DX Format CCD imaging sensor produces 3,008 x 2,000-pixel images with high resolution and superbly sharp details.
- Advanced digital image processor uses advanced algorithms to optimize image quality, while also controlling auto white balance, auto tone and color control, as well as real-time processes to diminish digital noise and produce beautiful long exposure shots.
- Accurate white balance achieved by Nikon’s acclaimed 3D Color Matrix Meter with 1,005-pixel for highly precise control over white balance under widely varied lighting conditions.

High Performance and Quick Response

- Continuous shooting at 3 frames per second for a continuous burst of up to 144 pictures (When using JPEG NORMAL - Large setting, and a SanDisk SDCFH (Ultra II), SDCFX (Extreme/Extreme III), or Lexar Media 80X WA CompactFlash™ card) thanks to improved buffer memory handling, faster image processing, increased memory card access speed and greater system bus bandwidth. (The number of
continuous shots possible in a single burst may be fewer depending on the type of CF card used.)
- Ultra-short shutter time lag is hardly noticeable and offers very quick response.
- Immediate power-up has the D70s ready to take pictures before your finger can reach the shutter button.
- High-speed, high precision 5-area AF system with predictive focus tracking and Lock-on™ ensures quick response and sharp focus, while an AF-assist illuminator helps ensure top performance in dark situations.
- Fast shutter speed with a range from 30 to 1/8,000 sec. for full creative control.
- Fast flash sync shutter speeds up to 1/500 sec. available for great fill-effects under brighter light conditions.

Optimized and Predictable Results

- Seven Automated Digital Vari-Program selections easily accessed from the Mode Dial deliver automatic operation that optimizes white balance, sharpening, tone, color, saturation and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Close-up, Sports, Night Portrait, and Night Landscape.
- Image enhancement options optimize sharpening, contrast, tone, color, saturation and hue while using Auto Multi Program [P], Shutter-Priority Auto [S], [Aperture-Priority Auto A], or [Manual M] exposure modes to best match the scene or intended use for the picture. The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization
- Optimized exposure with a choice of three TTL exposure modes, including Nikon’s acclaimed 3D Color Matrix Meter with 1,005-pixel RGB Sensor, variable Center-Weighted Meter and choice of Spot Meters.
- Nikon’s built-in iTTL automatic balanced Fill-Flash can shoot at synchronized speeds up to 1/500 second for great fill effects when shooting in brighter lighting conditions; compatibility within Nikon’s Creative Lighting System.
- Flash exposure compensation; a comprehensive selection of compensation tools enable more versatile picture taking; tools for ambient light, flash illumination and the two combined are provided.
- New Generation Color Reproduction System offers a choice of three color modes to ensure the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- JPEG and NEF Combination Filing System enables simultaneous recording of compressed NEF (RAW) and JPEG data for the same shot to optimize and accelerate workflow.
- Exclusive use of Compressed NEF files to maximize number of raw images possible for each
CF card used.

Creative and Versatile System for Subtle Expression

- High-Quality Nikkor lenses: The unrivalled performance of AF, AF-S and DX Nikkor lenses expand creative possibilities to the maximum.
- Built-in auto pop-up flash features exclusive i-TTL flash control, fast 1/500 sec. flash sync shutter speed, and supports Nikon’s Creative Lighting System for wireless control of remote SB-600 and SB-800 Speedlights. Also supports wide-angle lenses up to 18mm.
- ISO flash shoe makes it easy to attach an SB-600 or SB-800 Speedlight directly to the camera.
- Integrated Nikon Software Solutions:

Nikon Capture 4 (optional) is a comprehensive image editing and remote camera control package that fully supports NEF* (compressed and uncompressed) (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control; D-Lighting for scene-specific automatic dodge and burn control; and transformation of shots from the AF DX Fisheye-Nikkor 10.5mm f/2.8G ED lens to ultra-wideangle images.

Picture Project is Nikon’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. Picture Project introduces an entirely new intuitive user interface, and supports exclusive Nikon plug-ins for added function.

Improved Overall Performance

- Large 2 inch LCD monitor with user-friendly menus located directly below the viewfinder displays bigger menu fonts and icons that use familiar keywords for ease of understanding. A protective clear LCD cover is also included with the D70s.
- Versatile LCD playback options include Single frame, Thumbnail (4 or 9 segments), Zoom playback (up to 4.7x), Slide show, Histogram indication, and Highlight point displays with automatic image rotation for vertical shots.
- 25 Custom Settings allow you to personalize the operation of your D70s to match your shooting style or the demands of different shooting conditions
- Remote control operation made available with optional ML-L3 (IR) or MC-DC1 electronic cable release.
- Direct printing from the D70 to any PictBridge compatible printer using the supplied USB cable.

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21 Sep 08 Nikon Introduces Light, Small and Easy to Use D50

- D50’s Ease-of-Use and Attractive Pricing Set to Bring the Thrill of Nikon Digital SLR Performance to More Consumers than Ever Before
- 6.1-Megapixel D50 Arrives in Stores in June 2005 for an Estimated Street Price of $899.95 (D50 outfit, with the new AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED lens)
- Two New DX Nikkor Lenses Offer More Options and Versatility

MELVILLE, NY, APRIL 20, 2005 - Nikon® (www.nikonusa.com) has taken another bold step forward in redefining the digital SLR landscape today by introducing the highly anticipated D50™ digital SLR camera. The D50 is the smallest, lightest and easiest-to-use Nikon digital SLR camera to date, and is designed for the broadest range of consumers including family memory-keepers looking to take advantage of the image quality, speed and responsiveness Nikon digital SLR’s offer, as well as photo enthusiasts and amateur photographers who want to capture brilliant digital pictures with vibrant color and immaculate sharpness. The new entry-level D50 makes exceptional digital SLR photography a reality for everyone.

“With the new D50, Nikon intends to bring a fulfilling digital SLR photography experience to more consumers than ever before and help them capture their most precious memories with great quality and ease. The D50 inherits the high image quality, responsiveness and speed consumers have come to expect of Nikon’s digital SLR cameras, while also embodying a simple, intuitive and compact design, so anyone in the family can use it without hesitation,” said Steve Heiner, general manager for Digital SLR Camera Systems at Nikon Inc. “The attractive price for the D50 will expand the market substantially and ensure many more people can enjoy shooting with a Nikon digital SLR this year.”

The Ultimate Family Camera

The D50 stands out as ideal for families searching for that perfect camera to capture timeless memories during important occasions and life events such as weddings, first homeruns, birthdays, prom night, and golden anniversaries, among others. The D50 is the perfect combination of intelligent, easy-to-use features and impeccable image quality, and at an estimated street price of $899 (for the D50 outfit with the AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED lens), it represents an excellent value for its capabilities. The camera’s seven Digital Vari-Program modes make capturing the moment easier than ever, and the new “Child” mode, for example, assures that moms and dads don’t have to be photography experts to capture the most vivid color and contrast when taking pictures of their children. The D50’s “Child” mode automatically adjusts several of the camera’s settings, including ISO, shutter speeds, and white balance, to produce optimized images when taking pictures of children. The D50 promises to be an ideal tool for parents who refuse to let memories pass them by.

The D50 also includes a full range of manual controls and custom settings, so users can grow with the camera, and advanced photo enthusiasts can find themselves right at home with a D50 in their hands.

Hallmark Nikon Image Quality and Performance

The D50 incorporates several important new Nikon technologies to ensure a rich, yet simplified experience for consumers. With a new 6.1 effective megapixel Nikon DX Format CCD image sensor and a highly advanced image processing engine, the D50 produces dazzlingly faithful images capable of tremendous enlargement, yet manageable in overall file size. Nikon’s new 3D Color Matrix Metering II ensures accurate exposure control in all types of lighting situations by automatically comparing input from its frame-wide 420-pixel metering sensor for each scene to a large onboard database of over 30,000 scenes from actual photography. Professionals and amateurs alike rely on Nikon’s exclusive light metering technologies that produce ideal exposures instantly. Newly developed exposure evaluation methods detect highlights and shadows in the frame, and compensate for them to help prevent inaccurate exposure. Shutter speed choices in the D50 extend from 30 seconds to an action-stopping 1/4,000
second. A high-speed flash sync speed up to 1/500 second makes great fill flash photography possible and Nikon’s i-TTL flash technology makes it automatic.

Simple Sophistication

The next evolution of Nikon’s popular scene-optimized Digital Vari-Program modes simplifies picture taking, and helps users take incredible pictures with very little effort. The Digital Vari-Program modes also free up the user to think about capturing special and fleeting moments instead of getting overwhelmed with buttons and dials. Selecting one of the seven simple icons from the handy exposure mode dial optimizes otherwise complex settings and ISO-equivalent sensitivity to produce consistently remarkable results. The newly added “Child” mode mentioned earlier makes it easier to take memorable pictures of the little ones complete with vivid color and contrast that are ready to print without the fuss of adjustments within the computer.

Instant Gratification

Unlike lesser systems, the Nikon D50 is always ready to shoot when that special moment or expression presents itself. From the moment the power is turned on, the D50 is ready to shoot in an imperceptible 0.2 seconds. The shutter responds almost instantly when a picture is taken, thereby minimizing “shutter-lag” and virtually eliminating a common frustration of digital photography. Continuous shooting at 2.5 pictures per second can be maintained for a burst of up to 137 pictures, making action photography a reality. Pictures taken are instantly processed and recorded to a compact SD (Secure Digital) memory card, and a new USB 2.0 Hi-Speed interface supports faster transfer of images when connected to a computer.

Compact, Lightweight and Designed to Go Everywhere

The D50’s compact, lightweight design makes it easy to carry the camera anywhere there’s a good moment to capture. Its smart design and easily accessible controls provide handling efficiency and ease of operation, helping bring the fun back to picture taking. Newly designed plain-language menus are displayed clearly on the large 2.0-inch LCD screen, and intuitive help menus are available for on-the-spot reference.

A high capacity rechargeable lithium-ion battery helps extend mobility and convenience by delivering the power to shoot up to 2,000** images on a single charge.

Interchangeable Lenses: The Nikkor Advantage

One of the unique benefits of shooting with a Nikon digital SLR is the ability to take advantage of the expansive creative possibilities offered by interchangeable Nikkor lenses. With the introduction of the D50, Nikon also introduced two new DX Nikkor lenses that are ideally paired with the D50 to offer consumers a broad zoom range, while maintaining a lightweight and ultra- compact size. Designed exclusively for Nikon’s D-series digital SLR cameras, DX Nikkor lenses are optimized to achieve outstanding center-to-edge-to-corner image quality, when used with any of Nikon’s digital SLR cameras. Nikon’s DX Nikkor range now includes six high performance lenses that offer unmatched wide-angle coverage and versatility:

-New AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED
-New AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED
-AF-S DX Zoom-Nikkor 18-70mm f/3.5-4.5 ED-IF
-AF-S DX Zoom-Nikkor 17-55mm f/2.8G ED-IF
-AF-S DX Zoom-Nikkor 12-24mm f/4G ED-IF
-AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

The D50 also offers seamless compatibility with Nikon’s extensive family of over 50 high-performance AF Nikkor lenses, providing the same superb color reproduction, razor-sharp image clarity and fast and accurate autofocus performance relied upon by the countless number of professional photographers who use Nikon’s pro digital SLR cameras everyday.

Managing and Sharing with Nikon PictureProject™ Software

Sharing pictures is fun, and Nikon’s new PictureProject software is designed to eliminate the complexities typically associated with sharing, managing and editing pictures on a computer. After conducting exhaustive worldwide research into consumer habits, expectations and requirements, Nikon developed its PictureProject software to be a simple, easy-to-use, and powerful application that addresses most frustrations associated with managing pictures on a computer. PictureProject boasts powerful features wrapped into an intuitive interface that navigates quickly and is easy to master.

The software allows users to easily transfer images to PC’s or MAC’s and browse, organize, and share them. Pictures taken in vertical orientation are automatically rotated. Controls for retouch tasks including brightness and red-eye correction, are intuitive and fast. PictureProject’s In Touch™ plug-in allows users to share photos with friends and relatives without attaching them in an email or uploading them to a website. Instead Pictureproject in-Touch facilitates a direct transfer of the pictures from the sender’s computer to a recipient’s computer. PictureProject In-Touch is included in the newest version 1.5 of PictureProject software and can also be downloaded free of charge via www.nikonnet.com.

With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject also works in close unison with Nikon Capture 4 as the ideal companion to its powerful feature set. Capture 4 is Nikon’s advanced image management and editing software designed to offer the most robust and comprehensive performance with Nikon’s NEF (RAW) files. While PictureProject is already a dynamic component to Nikon photography, the software also supports plug-ins, allowing users to add new features, as technology and the digital camera market evolve.

As part of Nikon’s Total Imaging System, the D50 inherits the advantages of the various components of this system, including high-quality AF and DX Nikkor lenses, the SB-800 and SB-600 Speedlights, which enable use of Nikon’s Creative Lighting System, as well as versatile software options, to deliver a new level of operating ease, expanded creative possibilities, and pure enjoyment. The Nikon D50 presents the perfect opportunity for anyone to start enjoying the advantages of Nikon digital SLR photography today.

The Nikon D50 outfit, including the new AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED lens, will be available in June for an estimated selling price of $899.95***.

MAJOR FEATURES OF THE NIKON D50 DIGITAL SLR

Vivid color and sharp details straight from the camera
- New 6.1 effective megapixel Nikon DX Format CCD imaging sensor that produces 3,008 x 2,000-pixel images with accurate color, high resolution and sharp details for great pictures capable of significant enlargement, or cropping for creative effect. File sizes remain manageable, making it easier to take and store more great pictures.
- Advanced digital image processor that marks a further evolution of analog and digital processing and pre-conditioning technologies, producing images that require no preparation in a computer and are ready to print straight from the camera. Image quality is optimized, including auto white balance, auto tone and color control, and real-time processes diminish digital noise to produce beautiful long exposure shots.
- 3D Color Matrix Metering II ensures accurate exposure control and white balance.
Instant, precise response
- Near-instant 0.2-second power-up, and short shutter release lag (response) time.
- Continuous shooting at 2.5 frames per second for a continuous burst of up to 137 pictures without having to wait for the camera to record the images to the SD memory card. (Using JPEG NORMAL - Large settings, and a SanDisk Ultra II 256MB SD Card) The number of continuous shots possible in a single burst may be fewer depending on the type of SD card used.
- Fast 5-area AF system with predictive focus tracking and Lock-on™ delivers greater precision with fast, more consistent subject acquisition and improved focus tracking to capture all the action as it happens. Automatic AF-assist illuminator helps ensure top AF performance in dark situations.
- Fast shutter speed with a range from 30 to 1/4,000 sec.
- Fast flash sync shutter speeds up to 1/500 sec. for great fill-effects under brighter light and back lighted conditions.
- Fast data transfer and recording to SD memory cards keeps the D50 always ready to shoot in any situation.
Accurate automated and manual control for predictable results
- Seven Digital Vari-Program selections for automatic adjustment of all the settings necessary to produce incredible digital photographs including ISO-equivalent sensitivity, white balance, sharpening, tone (contrast), color, saturation and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Child, Sports, Close up, and Night Portrait.
- Image enhancement options optimize sharpening, tone (contrast), color, saturation or hue while using Auto Multi Program [P], Shutter-Priority Auto [S], Aperture-Priority Auto [A], or Manual [M] exposure modes to best match the picture taking situation. The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization.
- Automatic control over ISO-equivalent sensitivity from ISO 200 to 1600; can also be set manually.
- Optimized exposure with a choice of three TTL (Through The Lens) exposure modes: 3D Color Matrix Metering II with 420-pixel RGB Sensor, variable Center-Weighted Meter, or choice of Spot Meters.
- Auto exposure bracketing helps achieve the exact results desired.
- Flash exposure compensation.
- A choice of three color modes ensures the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- Simultaneous recording of compressed NEF (RAW) and JPEG image files for the same shot helps by providing a smaller JPEG image file that can be quickly sent via email and a compressed NEF (RAW) file for more creative flexibility using Nikon PictureProject or Capture software for further enhancement.
Intuitive handling and operating ease
- Light and compact:
Dimensions (W x H x D): 133 x 102 x 76mm (5.3 x 4.1 x 3.0 in.)
Weight: Approx. 540g (1 lb. 3 oz.) without battery.
- Intuitive and familiar operation with ergonomically designed and sensibly located buttons and controls, including the handy multi selector and mode dial.
- Quality optical viewfinder features diopter correction and information display.
- New large 2.0-inch LCD monitor located directly below the viewfinder displays the large fonts of the easy-to-view easy-to-understand menu design, and the intuitive help system dialogs that make understanding camera settings easy.
- Versatile LCD playback options include Single image playback, Thumbnail image playback (4 or 9 pictures at a time), Zoom playback, Slide show, easy Histogram indication for determining highlights and shadow values, and Highlight point displays for even quicker highlight information, with automatic image rotation for vertical shots.
- LCD control panel on camera top makes it easy to confirm settings and camera status.
- Long-life rechargeable lithium-ion battery with power to shoot up to 2,000 images*1 on a single charge.
- Custom Settings for personalizing camera operation to match the individual’s shooting style, or different picture taking conditions.
- Wireless remote control of the D50 can be achieved with the optional ML-L3 remote control.
Easy image handling
- New Small Picture function for saving photos within the camera at the reduced sizes of 640×480, 320×240, or 160×120 for Internet use - either for mail attachments or placement on web pages.
- In-camera page setup support makes it easy to print directly from the D50 to any PictBridge compatible printer via the supplied USB cable.
- Up to 36 alphanumeric characters can be entered in each image’s EXIF header (file information) for personal identification when images are viewed in PictureProject software.
- Video connector and supplied video cable makes it easy to connect the D50 directly to a television for playing slideshows or viewing individual images
Creative and versatile system components
- High-quality Nikkor lenses: The unrivalled performance of AF, AF-S and DX Nikkor lenses greatly expands creative possibilities.
- Built-in auto pop-up flash features exclusive i-TTL flash control, fast 1/500 sec. flash sync shutter speed, and coverage for lenses as wide as 18mm.
- Supports Nikon’s Creative Lighting System when using a SB-800 and SB-600 Speedlight mounted on the ISO flash shoe for additional on camera flash output in large rooms, or for longer distance picture situations. Also allows off-camera multiple flash lighting with iTTL Technology with SB-800 and SB-600.
- Integrated Nikon Software Solutions:
Nikon Capture 4 (Ver. 4.3) (optional) is a comprehensive image editing and remote camera control package that fully supports NEF, (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control, D-Lighting for scene-specific automatic dodge and burn control.

PictureProject is Nikon’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. PictureProject features an intuitive user interface, and supports optional plug-ins that add functionality and creative options.

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Tags: 3d color matrix, action photography, amateur photographer, amateur photographers, Battery, camera flash, camera operation, camera settings, capabilities, Casio, CCD, ccd image sensor, d50 nikon, digital cam, Digital Camera, digital camera market, digital image, digital photograph, digital photography, digital slr, digital slr camera, digital slr cameras, digital slr photography, exposure control, family camera, flash, flash exposure, flash light, flash photography, image editing, image processor, image quality, image sensor, images, interchangeable lenses, iso 200, lcd screen, lense, lenses, megapix, megapixel, memories, memory, memory card, memory cards, nikkor lenses, nikon, nikon digital, nikon digital slr, nikon digital slr camera, nikon inc, nikonusa, optical viewfinder, photo, photo enthusiast, photo enthusiasts, photograph, photographer, photographers, photographs, photography, photos, picture, pictures, pixel, professional photographer, professional photographers, resolution, saturation, sd card, sd memory card, sharpness, shutter speed, shutter speeds, slr camera, slr cameras, slr photography, viewfinder, white balance, zoom

19 Sep 08 Things you Need to Know Before you Buy Digital Camera

Author: Nicholas Tan

Digital cameras come in many sizes, colors, brands, zooms, resolutions, playbacks, etc. There are so many features and qualities that are being placed in the devices that buyers especially first timers become overwhelmed and dizzy with these outstanding arrays of gadgets. This is even without including the various advertisements and different ratings that are used to promote these products.

So what are the things to look for if you want to buy digital camera? To be able to answer these, there are 2 sets of information you have to know before you can decide. The first type of information is defining what YOU need and want in a digital camera. To do this, you can ask yourself the following questions:

- What do you want to take with your digital camera? Before you buy digital camera, it is important to determine what kind of pictures you want to take with it. If you are a digital photography enthusiast, any digital camera will not just do. You have to look for features that can support the zooming you need, the resolution, etc.

- How much is your budget? This is a very important question any person who intends to buy digital camera should ask. Because no matter what your needs and wants are for the device, your financial resource will play a huge part in dictating the type of digital camera you will buy.

- What are you resources? When you buy digital camera, sometimes the spending does not end there. You also have to consider the capacity and the power of the computer and the printer you will be hooking your camera with for your editing and printing needs. Editing software are already included when you buy digital camera but other devices aren’t. Aside from a printer, ink and paper for printing, you might also need additional memory cards for your camera and a more powerful computer to support image editing and image storage and retrieval.

After answering these 3 questions, the second set of information you need to know before you buy digital camera are the features that you need in the device. These are:

- Resolution. Before you buy digital camera, check first its capacity to produce high quality photo images. The number of pixels indicated determines resolution. The more number of pixels, the higher the resolution which can make photos to be enlarged without losing image quality.

- Built-in memory. Digital cameras need memory cards for picture storage. When you buy digital camera, make sure that the gadget that you buy does not only have a “built-in” memory but should also have a card slot for external and additional memory. This allows you to change full memory cards conveniently while shooting your pictures.

- Look and feel. It is essential for you to feel comfortable holding your digital camera while shooting. So, before you buy digital camera, it good to test and check if you are comfortable holding it and using it. Consider where the buttons are located and how they are spaced out and see also if you feel comfortable using the viewfinder.

- Battery life. Digital cameras use up batteries fast and batteries are expensive. Before you buy digital camera, consider if the camera’s batteries are rechargeable. This way you can recharge them. Take also into consideration an AC adapter when you buy digital camera. You can attach this to the camera when you are viewing your pictures or uploading them

- LCD. The LCD is a special consideration you have to look into when you buy a digital camera. This is a small screen located at the back of a digital camera that allows you to preview the pictures you took. This has to be considered when you buy digital camera because it uses up a lot of battery power.

- Special features. Special features that will suit your needs should be thought about, too before you buy digital camera. If you want your camera to have good zooming, you can opt for those with optical zoom lenses. A diopter adjustment on the digital camera’s viewfinder will also be beneficial to those who regularly wear glasses and wish to buy digital camera. Other features such as remote control, tripods, etc. can also be considered when you buy a digital camera.

With these information, you can now figure out what you really need and want before you buy digital camera. If you want to see ratings and rankings of these devices based on price, resolution or other features, check out various websites that have these in the Internet.

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Tags: additional memory, batteries, Battery, battery life, digital cam, Digital Camera, Digital cameras, digital photograph, digital photography, gadget, image editing, image quality, image storage, images, lense, lenses, memory, memory card, memory cards, optical zoom, photo, photograph, photography, photography enthusiast, photos, picture, pictures, pixel, quality photo, resolution, resolutions, storage, tripods, viewfinder, zoom

18 Sep 08 Top 20 Questions to Consider When Buying a Digital Camera

Author: aldrin garcia

My top 20 key questions to ask yourself when buying a digital camera.

1. How many “megapixels” /resolution?

Once and for all, at least to me, you have to get the highest resolution your money can buy at the time you buy. Period.

2. Who made the lens?

Most cameras will give you an idea where the lens was made just by looking at the front of the lens. Know if the lens of your camera came from a reputable company like Leica, Zeiss, Canon, Etc… Lens quality is one of the most important factors you should consider especially if you’re going to use it for commercial, technical or scientific purposes.

3. Will I need interchangeable lenses? How many are available for my specific camera in mind?

Having the option of interchangeable lenses gives you the freedom to experiment with different kinds of focal lengths. Although some P&S (point and shoot) cameras can rival DSLR’s with a generous zoom range for a non interchangeable lens system.

Also note the number of lenses available for use with your specific camera because of flexibility reasons. You can practically cover the entire “zoom range” with interchangeable lenses versus modest zoom ranges on non interchangeable lens systems or P&S cameras.

4. Does it have a zoom capability? What’s the range?

Almost all applications that I listed above will need some form of zooming in (telephoto) or out (wide angle), especially if you don’t have the space to move around the object you are shooting.

For Landscape shots, wide angle shots are very common and appealing while zooming in on the details serves as a break and complements the wide angle shots.

For weddings and events, you need a zoom because there will be times where you are limited by the shooting space and you will have a difficult time moving around. Its a good thing to know that you can do all sorts of framing without even moving from your position.

A nice zoom will give you the efficiency and versatility in your photography, so my suggestion is to go for the longest range you can get (usually from a 7X to a 10X for Point and Shoots).

Also note the speed of zooming in or out as this will be a factor if you’re shooting events like weddings. You will fail to capture that “decisive moment” on a mediocre zoom speed.

5. Does it have the provision to capture raw images?

Many photographers will say you’ll need this digital camera feature if you want to have big prints from your pictures. Although this is correct, the main reason why you will want this is because of the benefit it will give you…pure total control of your pictures… from exposure, color, metadata, hdr and a lot more.

6. Can I attach an external flash?

Having an external flash capability will give you the power and creative freedom to light your subjects any which way you like.

You can connect your digital camera to all sorts of lighting equipment thus giving you more options and versatility. This comes in the form of a hotshoe or a PC-Sync socket.

If your digital camera doesn’t have this feature, there is still hope because accessories called flash slaves are being sold by third party companies in different flavors that will also do the same job more or less.

7. Does it have a tripod socket?

Some of the most beautiful landscape pictures that I’ve seen are undoubtedly made with a tripod, so this is a must have if you are planning to do this kind of photography.

The “available light shots” in a wedding, still life and product shots, studio and fine art shots … all need a tripod for successful execution… so guess what happens if you don’t have a tripod socket?… You cannot effectively use a tripod!

8. Does it have automatic and manual focusing?

It will not be evident at first why you’ll need this especially if you’re just starting out in photography. But if you’re like me… A total control freak when it comes to cameras… and you really want to express your creative side, this is definitely a must have.

9. Can you attach filters to it? and what filter size?

Creative expression through special effects is just one of the many reasons that makes photography fun and interesting, and experimenting with filters is one creative pursuit you should try with your photography especially if you’re a beginner.

Always remember to ask if the particular digital camera you are eyeing for can handle filters and ask for the filter size. (To save you from buying the right filter with the wrong filter size) Please note that most Digital SLRs should be able to to handle filters as most lenses that come with it have a filter thread built into the lens.

Most P&S (point and shoot) digital cameras normally doesn’t have a filter thread built-in and might need special accessories to accomplish this so you should check to know for sure.

Again, there are many third party accessories that you could buy to adapt filters to your P&S digital cameras that don’t have this provisions. I’ll discuss all about this in a future post so watch for it. (Or subscribe to my announcement list (feed via email) so you’ll know when it’s up.

10. Can I upgrade the firmware?

The good thing about some digital camera manufacturers is that they keep on improving their digital cameras even after they sold it to you… this comes in the form of a firmware upgrade.

Usually this involves an improvement on one or many features of a camera. Be sure that the digital camera you’re planning to buy has an easy way of upgrading its firmware. This comes in the form of either an easy download via the manufacturer’s website (find it and bookmark it now) or a FREE CDROM.

Another caveat - be sure to consider if a downgrade is also possible or available with your digital camera… Why is there a need a downgrade you ask?… Because, you may want to reinstall an earlier firmware… just in case you don’t like the results from a firmware upgrade.

Occasionally there’s a feature that will be removed by the upgrade that you failed to read about and you decided that you just want to keep that feature instead of a bunch of trivial upgrades from the new firmware. (Yes, I personally experienced this.)

11. Are there extra goodies or software that come with it?

Some people ignore the fact that you can save a lot of money just by doing a simple arithmetic. Did you know that you could actually get your digital camera for a lot less if you study the deals and offers on the marketplace?

If you buy a digital camera and it comes with software that you can really use… like photoshop, elements, or any other image editing software for that matter, then you already saved some money you would otherwise spend. Some dealers will throw in lots of extras… If you just simply ask.

Always try to ask for these things that you’ll end up buying anyway if you don’t - like camera bags, extra lenses, extra batteries, memory cards, tripod, lens cleaners etc. Trust me… you will end up buying these things if you don’t ask for it on the deal. What have you got to lose? Simply ASK. Would you believe that I effectively lowered one of my camera purchase cost by as much as 30%? Ask away.

12. Is there Local Support in your area?

Finding the answer to this one will give you a great benefit in the long run. Wouldn’t you sleep better at night because you feel that extra security - that in case there is something wrong with your digital camera, you can bring it in for repair at a moments notice?

Not knowing when your camera will be repaired (or if it even arrived at a distant repair facility) is one of the worst feelings a photographer can have especially if you’re in the middle of a photoshoot or project.

13. What type of warranty does it have? Worldwide / Countrywide?

If you travel a lot its good to know that a countrywide or even better - a worldwide warranty can get your camera fixed wherever you are. Always bring the warranty card and glue it on your camera bag.

14. Does it have the ability to take video and audio?

I know, most DSLRs don’t have this function. But some non interchangeable lens DSLRs have it. This is a very useful feature to have if you’re on a project or photoshoot and want to document or record a procedure, a moment, or an idea that you would otherwise have trouble remembering or even writing. It’s always a good idea to bring a P&S camera backup that have this function.

The things that you could do with audio and videoclips on a photoshoot are only limited by your imagination… interviews, documentation, funny quips, training procedures, bloopers, etc..

15. Does it have a manual white balance?

White balance is one of the most interesting aspects of digital cameras. Its fun and fascinating to work with. Having this option puts the photography fun-o-meter way way up. In future posts, I will be discussing white balance in detail so be sure to stay tuned.

16. How sensitive is it to infrared?

If you’re planning to make infrared pictures or enter the exciting world of Infrared fine art photography then you’ll want to know if your digital camera can do it.

TIP: There is a simple way to test how sensitive your digital camera is to infrared using a very common device - a TV remote control. For P&S, you can aim the remote control towards the lens and gauge how bright the LED from remote is. This should give you an idea how sensitive your digital camera is to infrared. For DSLRs you will need to take shots of the LED and experiment a little or you can simply research or google the particular camera model you have in mind for other people’s experiences and thoughts about it.

17. How high is the ISO sensitivity? Is it manually adjustable?

ISO sensitivity is a term referring to the sensitivity of film to light. In the digital camera world, it refers to the sensitivity of the electronic sensor in your digital camera in relation to the ISO standard used for film.

The higher the ISO sensitivity of your camera the faster or better it can record a specific amount of light.

High ISO sensitivity is useful for taking better pictures in dark settings… such as inside a church or at night. The higher the ISO setting, the more details you can capture of a dark scene.

One caveat - take note of the amount of noise a particular camera exhibits at higher ISOs. Some people like it and some don’t. Again, don’t be afraid to ask or do research on the noise characteristics of your camera model in mind to see if this is the right choice for you.

18. How high or low can you set the shutterspeed? What are the minimum and maximum aperture settings?

Shutterspeed and aperture settings are the basic mechanisms that drive your camera and controls the amount of light that is exposed by the film or image sensor.

You use high shutterspeeds in action shots and to prevent camera shake, and you use low shutterspeeds for movement effects and bulb or long exposures. You can check for these figures on the websites that I gave you in part 1. You can see it in the technical specifications for a particular camera.

A bulb or “T” function is a nice feature to have because you can take exposures for virtually very long periods of time. Another feature to have is if your camera has a remote control to use this bulb or “T” mode. This gives you the capability to take pictures without holding your camera and adding to the “camera shake”.

With the subject of apertures, a small one (small aperture opening) lets you have a wider depth of field so your shots are sharp from near to far versus a large aperture (big aperture opening) where your shots have a narrow depth of field and appear “selectively focused”.

19. Does it have some form of an image stabilizer?

New cameras coming out as we speak often have this feature. Simply put, an image stabilizer is some form of a mechanism built into the lens or the camera body (depending on the manufacturer and their implementation) that basically prevents you from getting blurred pictures when taking pictures in low light or you are using a long or telephoto lens. Having this feature can mean the difference between a blurry picture (aka no picture!) to a usable one.

20. How close can it focus? Macro abilities?

The closer your camera can focus… the bigger the picture of an object you can take in relation to the image dimensions of the final photo… and the bigger the picture of the object… the more detail you can get. If you want to take pictures of small objects such as flowers and fine details then this is a must-have.

That’s it. Whew.

Do you really have to go over all these questions?… Of course not, but even if you only study and ponder on half of them…and take the time… I promise you that one thing will surely happen…

You’ll be…

a lot smarter!

than when you first started asking these questions… ergo you’ll be in a better position to decide what digital camera to buy… Because you are now armed with the most powerful tool anybody can have

the power of information!

In any case, I hope you find as much value in these questions as many of my friends have and be able to get the camera of your dreams.

Enjoy!

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