21 Sep 08 Nikon Introduces D70s Digital SLR Camera; Offers Upgrades to 2004’s “Camera of the Year”

6.1-Megapixel D70s Features Internal and External Refinements to Become a Worthy Successor to the Venerable D70 Digital SLR Camera

MELVILLE, NY, APRIL 20, 2005 - Incorporating upgrades based on user feedback and advancement in technologies, Nikon® (www.nikondigital.com) today introduced the D70s™ 6.1-effective megapixel digital SLR camera. The D70s builds on the success of its popular predecessor, the D70, with multiple internal and external refinements including an improved autofocus system, larger LCD monitor, the addition of a remote cord port, new graphic user interface, among several other enhancements. Designed for a broad range of consumers from experienced and amateur photographers to beginning photo enthusiasts and hobbyists, the D70s offers a proven track record of superior image quality, robust performance, and advanced new features.

The Nikon D70s maintains leadership in its class of cameras and offers tremendous value to customers by combining various new and existing technologies into a comprehensive feature set. Its DX format 6.1-effective megapixel CCD sensor is optimized to deliver images with excellent sharpness and clarity. An improved autofocus system delivers enhanced performance, especially in Dynamic area AF and Dynamic area AF with closest subject priority modes. This combined with Nikon’s unique Dynamic Buffer technology (that allows the camera to continuously take up to 144 pictures at a speed of three pictures per second*) makes the D70s even more responsive and when photographing fast moving subjects.

“Nikon’s commitment to its customers is exemplified with the introduction of the D70s. Nikon has taken an internationally best-selling digital SLR camera and made it even more appealing to hobbyists and photo enthusiasts by incorporating a range of enhancements and new features that were based largely on the feedback we received from our customers and research findings,” said Steve Heiner, general manager of Digital SLR Systems for Nikon Inc. “The D70s now represents the best combination of performance and value for photo enthusiasts, and offers superb image quality, advanced speed and simple, intuitive usability. We are confident the D70s will continue to build on the popularity of the D70.”

Smart New Enhancements

The D70s incorporates a host of new enhancements and refinements internally and externally, in addition to all of the advanced features and innovations found in the D70:

- A refined 5-area autofocus system now has an all-area search priority to go along with the camera
- single area, dynamic area, and close subject priorities, improving the camera’s ability to acquire focus on fast moving subjects within the frame.
- The camera now boasts a larger 2.0″ LCD monitor, making it easier for users to review images and access menus.
- A new remote port for the MC-DC1 electronic cable release (optional) allows users to trigger the camera and hold the shutter open via an electronic cable release
- A built-in Speedlight with a wider angle of coverage, supports 18mm lenses.
- A new easier-to-read menu design in the D70s uses color-coded menus, and a larger type-face.
- A higher capacity EN-EL3a battery offers users more pictures per charge. The EN-EL3a battery comes with a new, smaller MH-18a battery charger. Both the new battery and charger are included with the D70s.

System Versatility: DX Nikkor Lenses

The D70s joins Nikon’s current selection of digital SLR models and inherits the popular DX format sensor and Nikon F-Mount, making it seamlessly compatible with all AF Nikkor lenses and Nikon’s exclusive DX Nikkor lenses. Designed exclusively for use with DX Format digital SLR cameras, DX Nikkor lenses deliver a wider picture angle, higher performance, and outstanding center-to-edge-to-corner image quality, while realizing smaller and lighter designs. All DX Nikkor lenses have a picture angle comparable to that of 35mm format lenses with a 1.5x factor. Since the introduction of the DX Nikkor lenses, the series has grown to include six lenses. These include:

- New AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED
- New AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED
- AF-S DX Zoom-Nikkor 18-70mm f/3.5-4.5 IF-ED
- AF-S DX Zoom-Nikkor 17-55mm f/2.8G IF-ED
- AF-S DX Zoom-Nikkor 12-24mm f/4G IF-ED
- AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

Simplified Creativity: Revolutionary Built-in Speedlight with i-TTL

Taking its cue from the D70, the D70s’ built-in Speedlight offers a level of performance that is unrivalled in any other digital SLR camera in its class. Designed to be a part of Nikon’s growing Creative Lighting System, the D70s’ built-in Speedlight adopts Nikon’s exclusive i-TTL flash control technology. In addition to normal on-camera use, the D70s’ built-in Speedlight can also be used in Commander Mode to remotely control one group of multiple SB-600 or SB-800 Speedlights wirelessly, offering users remarkable creative lighting control while still maintaining point-and-shoot simplicity. Alternately, an SB-800 can be mounted on the D70s and used as the Master Speedlight for even more control of up to three remote groups of wireless Speedlights, with each group consisting of any number of Nikon SB-800 or SB-600 Speedlight units. The D70s lets you shoot at synchronized speeds up to 1/500 second for great fill effects under brighter light conditions, while FV Lock maintains the measured flash value while recomposing the shot so you still achieve the appropriate flash output for the subject.

Powerful Software: New Nikon PictureProject™ and PictureProject In Touch

Software is a key component of the digital photography experience, and a key component of Nikon’s Total Imaging System. After conducting exhaustive worldwide research into customer expectations, requirements and work habits, Nikon has developed the new PictureProject 1.5 image management and editing software. Based entirely on a new software architecture that empowers customers of varying skill levels to maximize their digital photography experience, Nikon PictureProject 1.5 boasts powerful features wrapped into a brand new interface that navigates quickly and is easy to master. While PictureProject 1.5 is already a dynamic new addition to Nikon photography, the software also supports plug-ins, allowing users to add new features, as technology and the digital camera market evolve. The software allows users to easily transfer images to PC’s or MAC’s and browse, organize, and share them. With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject 1.5 works in close unison with Nikon Capture 4.2 as the ideal companion to its powerful feature set.

With Nikon’s PictureProject In Touch™, users can share photos without attaching them in an email or uploading them to a website. PictureProject In Touch is a free desktop software application, available via download on www.nikonnet.com and included with the newest version 1.5 of PictureProject™ software. It enables the fast, seamless and easy transfer of pictures between a sender and one or more recipients and can be viewed as full-screen slide shows with the click of a button. With this powerful software, Nikon can ensure that its customers will always keep ahead of the technology curve.

The Nikon D70s will be available either as an Outfit or a Set. The D70s Outfit includes the camera body, rechargeable battery, charger, new Nikon PictureProject™
software, neck strap and the new high-performance AF-S DX Nikkor 18-70mm f/3.5-4.5G IF-ED lens. The D70s Set includes all items mentioned above except the lens. The D70s Outfit will be available for an estimated street price of $1199.95, while the D70s Set (body only) will be available for an estimated street price of $899.95*1. The camera will ship in early May 2005.

MAJOR FEATURES OF THE NIKON D70s DIGITAL SLR

Accurate, vivid color

- 6.1 effective megapixels Nikon DX Format CCD imaging sensor produces 3,008 x 2,000-pixel images with high resolution and superbly sharp details.
- Advanced digital image processor uses advanced algorithms to optimize image quality, while also controlling auto white balance, auto tone and color control, as well as real-time processes to diminish digital noise and produce beautiful long exposure shots.
- Accurate white balance achieved by Nikon’s acclaimed 3D Color Matrix Meter with 1,005-pixel for highly precise control over white balance under widely varied lighting conditions.

High Performance and Quick Response

- Continuous shooting at 3 frames per second for a continuous burst of up to 144 pictures (When using JPEG NORMAL - Large setting, and a SanDisk SDCFH (Ultra II), SDCFX (Extreme/Extreme III), or Lexar Media 80X WA CompactFlash™ card) thanks to improved buffer memory handling, faster image processing, increased memory card access speed and greater system bus bandwidth. (The number of
continuous shots possible in a single burst may be fewer depending on the type of CF card used.)
- Ultra-short shutter time lag is hardly noticeable and offers very quick response.
- Immediate power-up has the D70s ready to take pictures before your finger can reach the shutter button.
- High-speed, high precision 5-area AF system with predictive focus tracking and Lock-on™ ensures quick response and sharp focus, while an AF-assist illuminator helps ensure top performance in dark situations.
- Fast shutter speed with a range from 30 to 1/8,000 sec. for full creative control.
- Fast flash sync shutter speeds up to 1/500 sec. available for great fill-effects under brighter light conditions.

Optimized and Predictable Results

- Seven Automated Digital Vari-Program selections easily accessed from the Mode Dial deliver automatic operation that optimizes white balance, sharpening, tone, color, saturation and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Close-up, Sports, Night Portrait, and Night Landscape.
- Image enhancement options optimize sharpening, contrast, tone, color, saturation and hue while using Auto Multi Program [P], Shutter-Priority Auto [S], [Aperture-Priority Auto A], or [Manual M] exposure modes to best match the scene or intended use for the picture. The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization
- Optimized exposure with a choice of three TTL exposure modes, including Nikon’s acclaimed 3D Color Matrix Meter with 1,005-pixel RGB Sensor, variable Center-Weighted Meter and choice of Spot Meters.
- Nikon’s built-in iTTL automatic balanced Fill-Flash can shoot at synchronized speeds up to 1/500 second for great fill effects when shooting in brighter lighting conditions; compatibility within Nikon’s Creative Lighting System.
- Flash exposure compensation; a comprehensive selection of compensation tools enable more versatile picture taking; tools for ambient light, flash illumination and the two combined are provided.
- New Generation Color Reproduction System offers a choice of three color modes to ensure the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- JPEG and NEF Combination Filing System enables simultaneous recording of compressed NEF (RAW) and JPEG data for the same shot to optimize and accelerate workflow.
- Exclusive use of Compressed NEF files to maximize number of raw images possible for each
CF card used.

Creative and Versatile System for Subtle Expression

- High-Quality Nikkor lenses: The unrivalled performance of AF, AF-S and DX Nikkor lenses expand creative possibilities to the maximum.
- Built-in auto pop-up flash features exclusive i-TTL flash control, fast 1/500 sec. flash sync shutter speed, and supports Nikon’s Creative Lighting System for wireless control of remote SB-600 and SB-800 Speedlights. Also supports wide-angle lenses up to 18mm.
- ISO flash shoe makes it easy to attach an SB-600 or SB-800 Speedlight directly to the camera.
- Integrated Nikon Software Solutions:

Nikon Capture 4 (optional) is a comprehensive image editing and remote camera control package that fully supports NEF* (compressed and uncompressed) (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control; D-Lighting for scene-specific automatic dodge and burn control; and transformation of shots from the AF DX Fisheye-Nikkor 10.5mm f/2.8G ED lens to ultra-wideangle images.

Picture Project is Nikon’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. Picture Project introduces an entirely new intuitive user interface, and supports exclusive Nikon plug-ins for added function.

Improved Overall Performance

- Large 2 inch LCD monitor with user-friendly menus located directly below the viewfinder displays bigger menu fonts and icons that use familiar keywords for ease of understanding. A protective clear LCD cover is also included with the D70s.
- Versatile LCD playback options include Single frame, Thumbnail (4 or 9 segments), Zoom playback (up to 4.7x), Slide show, Histogram indication, and Highlight point displays with automatic image rotation for vertical shots.
- 25 Custom Settings allow you to personalize the operation of your D70s to match your shooting style or the demands of different shooting conditions
- Remote control operation made available with optional ML-L3 (IR) or MC-DC1 electronic cable release.
- Direct printing from the D70 to any PictBridge compatible printer using the supplied USB cable.

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21 Sep 08 Nikon Introduces Light, Small and Easy to Use D50

- D50’s Ease-of-Use and Attractive Pricing Set to Bring the Thrill of Nikon Digital SLR Performance to More Consumers than Ever Before
- 6.1-Megapixel D50 Arrives in Stores in June 2005 for an Estimated Street Price of $899.95 (D50 outfit, with the new AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED lens)
- Two New DX Nikkor Lenses Offer More Options and Versatility

MELVILLE, NY, APRIL 20, 2005 - Nikon® (www.nikonusa.com) has taken another bold step forward in redefining the digital SLR landscape today by introducing the highly anticipated D50™ digital SLR camera. The D50 is the smallest, lightest and easiest-to-use Nikon digital SLR camera to date, and is designed for the broadest range of consumers including family memory-keepers looking to take advantage of the image quality, speed and responsiveness Nikon digital SLR’s offer, as well as photo enthusiasts and amateur photographers who want to capture brilliant digital pictures with vibrant color and immaculate sharpness. The new entry-level D50 makes exceptional digital SLR photography a reality for everyone.

“With the new D50, Nikon intends to bring a fulfilling digital SLR photography experience to more consumers than ever before and help them capture their most precious memories with great quality and ease. The D50 inherits the high image quality, responsiveness and speed consumers have come to expect of Nikon’s digital SLR cameras, while also embodying a simple, intuitive and compact design, so anyone in the family can use it without hesitation,” said Steve Heiner, general manager for Digital SLR Camera Systems at Nikon Inc. “The attractive price for the D50 will expand the market substantially and ensure many more people can enjoy shooting with a Nikon digital SLR this year.”

The Ultimate Family Camera

The D50 stands out as ideal for families searching for that perfect camera to capture timeless memories during important occasions and life events such as weddings, first homeruns, birthdays, prom night, and golden anniversaries, among others. The D50 is the perfect combination of intelligent, easy-to-use features and impeccable image quality, and at an estimated street price of $899 (for the D50 outfit with the AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED lens), it represents an excellent value for its capabilities. The camera’s seven Digital Vari-Program modes make capturing the moment easier than ever, and the new “Child” mode, for example, assures that moms and dads don’t have to be photography experts to capture the most vivid color and contrast when taking pictures of their children. The D50’s “Child” mode automatically adjusts several of the camera’s settings, including ISO, shutter speeds, and white balance, to produce optimized images when taking pictures of children. The D50 promises to be an ideal tool for parents who refuse to let memories pass them by.

The D50 also includes a full range of manual controls and custom settings, so users can grow with the camera, and advanced photo enthusiasts can find themselves right at home with a D50 in their hands.

Hallmark Nikon Image Quality and Performance

The D50 incorporates several important new Nikon technologies to ensure a rich, yet simplified experience for consumers. With a new 6.1 effective megapixel Nikon DX Format CCD image sensor and a highly advanced image processing engine, the D50 produces dazzlingly faithful images capable of tremendous enlargement, yet manageable in overall file size. Nikon’s new 3D Color Matrix Metering II ensures accurate exposure control in all types of lighting situations by automatically comparing input from its frame-wide 420-pixel metering sensor for each scene to a large onboard database of over 30,000 scenes from actual photography. Professionals and amateurs alike rely on Nikon’s exclusive light metering technologies that produce ideal exposures instantly. Newly developed exposure evaluation methods detect highlights and shadows in the frame, and compensate for them to help prevent inaccurate exposure. Shutter speed choices in the D50 extend from 30 seconds to an action-stopping 1/4,000
second. A high-speed flash sync speed up to 1/500 second makes great fill flash photography possible and Nikon’s i-TTL flash technology makes it automatic.

Simple Sophistication

The next evolution of Nikon’s popular scene-optimized Digital Vari-Program modes simplifies picture taking, and helps users take incredible pictures with very little effort. The Digital Vari-Program modes also free up the user to think about capturing special and fleeting moments instead of getting overwhelmed with buttons and dials. Selecting one of the seven simple icons from the handy exposure mode dial optimizes otherwise complex settings and ISO-equivalent sensitivity to produce consistently remarkable results. The newly added “Child” mode mentioned earlier makes it easier to take memorable pictures of the little ones complete with vivid color and contrast that are ready to print without the fuss of adjustments within the computer.

Instant Gratification

Unlike lesser systems, the Nikon D50 is always ready to shoot when that special moment or expression presents itself. From the moment the power is turned on, the D50 is ready to shoot in an imperceptible 0.2 seconds. The shutter responds almost instantly when a picture is taken, thereby minimizing “shutter-lag” and virtually eliminating a common frustration of digital photography. Continuous shooting at 2.5 pictures per second can be maintained for a burst of up to 137 pictures, making action photography a reality. Pictures taken are instantly processed and recorded to a compact SD (Secure Digital) memory card, and a new USB 2.0 Hi-Speed interface supports faster transfer of images when connected to a computer.

Compact, Lightweight and Designed to Go Everywhere

The D50’s compact, lightweight design makes it easy to carry the camera anywhere there’s a good moment to capture. Its smart design and easily accessible controls provide handling efficiency and ease of operation, helping bring the fun back to picture taking. Newly designed plain-language menus are displayed clearly on the large 2.0-inch LCD screen, and intuitive help menus are available for on-the-spot reference.

A high capacity rechargeable lithium-ion battery helps extend mobility and convenience by delivering the power to shoot up to 2,000** images on a single charge.

Interchangeable Lenses: The Nikkor Advantage

One of the unique benefits of shooting with a Nikon digital SLR is the ability to take advantage of the expansive creative possibilities offered by interchangeable Nikkor lenses. With the introduction of the D50, Nikon also introduced two new DX Nikkor lenses that are ideally paired with the D50 to offer consumers a broad zoom range, while maintaining a lightweight and ultra- compact size. Designed exclusively for Nikon’s D-series digital SLR cameras, DX Nikkor lenses are optimized to achieve outstanding center-to-edge-to-corner image quality, when used with any of Nikon’s digital SLR cameras. Nikon’s DX Nikkor range now includes six high performance lenses that offer unmatched wide-angle coverage and versatility:

-New AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED
-New AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED
-AF-S DX Zoom-Nikkor 18-70mm f/3.5-4.5 ED-IF
-AF-S DX Zoom-Nikkor 17-55mm f/2.8G ED-IF
-AF-S DX Zoom-Nikkor 12-24mm f/4G ED-IF
-AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

The D50 also offers seamless compatibility with Nikon’s extensive family of over 50 high-performance AF Nikkor lenses, providing the same superb color reproduction, razor-sharp image clarity and fast and accurate autofocus performance relied upon by the countless number of professional photographers who use Nikon’s pro digital SLR cameras everyday.

Managing and Sharing with Nikon PictureProject™ Software

Sharing pictures is fun, and Nikon’s new PictureProject software is designed to eliminate the complexities typically associated with sharing, managing and editing pictures on a computer. After conducting exhaustive worldwide research into consumer habits, expectations and requirements, Nikon developed its PictureProject software to be a simple, easy-to-use, and powerful application that addresses most frustrations associated with managing pictures on a computer. PictureProject boasts powerful features wrapped into an intuitive interface that navigates quickly and is easy to master.

The software allows users to easily transfer images to PC’s or MAC’s and browse, organize, and share them. Pictures taken in vertical orientation are automatically rotated. Controls for retouch tasks including brightness and red-eye correction, are intuitive and fast. PictureProject’s In Touch™ plug-in allows users to share photos with friends and relatives without attaching them in an email or uploading them to a website. Instead Pictureproject in-Touch facilitates a direct transfer of the pictures from the sender’s computer to a recipient’s computer. PictureProject In-Touch is included in the newest version 1.5 of PictureProject software and can also be downloaded free of charge via www.nikonnet.com.

With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject also works in close unison with Nikon Capture 4 as the ideal companion to its powerful feature set. Capture 4 is Nikon’s advanced image management and editing software designed to offer the most robust and comprehensive performance with Nikon’s NEF (RAW) files. While PictureProject is already a dynamic component to Nikon photography, the software also supports plug-ins, allowing users to add new features, as technology and the digital camera market evolve.

As part of Nikon’s Total Imaging System, the D50 inherits the advantages of the various components of this system, including high-quality AF and DX Nikkor lenses, the SB-800 and SB-600 Speedlights, which enable use of Nikon’s Creative Lighting System, as well as versatile software options, to deliver a new level of operating ease, expanded creative possibilities, and pure enjoyment. The Nikon D50 presents the perfect opportunity for anyone to start enjoying the advantages of Nikon digital SLR photography today.

The Nikon D50 outfit, including the new AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED lens, will be available in June for an estimated selling price of $899.95***.

MAJOR FEATURES OF THE NIKON D50 DIGITAL SLR

Vivid color and sharp details straight from the camera
- New 6.1 effective megapixel Nikon DX Format CCD imaging sensor that produces 3,008 x 2,000-pixel images with accurate color, high resolution and sharp details for great pictures capable of significant enlargement, or cropping for creative effect. File sizes remain manageable, making it easier to take and store more great pictures.
- Advanced digital image processor that marks a further evolution of analog and digital processing and pre-conditioning technologies, producing images that require no preparation in a computer and are ready to print straight from the camera. Image quality is optimized, including auto white balance, auto tone and color control, and real-time processes diminish digital noise to produce beautiful long exposure shots.
- 3D Color Matrix Metering II ensures accurate exposure control and white balance.
Instant, precise response
- Near-instant 0.2-second power-up, and short shutter release lag (response) time.
- Continuous shooting at 2.5 frames per second for a continuous burst of up to 137 pictures without having to wait for the camera to record the images to the SD memory card. (Using JPEG NORMAL - Large settings, and a SanDisk Ultra II 256MB SD Card) The number of continuous shots possible in a single burst may be fewer depending on the type of SD card used.
- Fast 5-area AF system with predictive focus tracking and Lock-on™ delivers greater precision with fast, more consistent subject acquisition and improved focus tracking to capture all the action as it happens. Automatic AF-assist illuminator helps ensure top AF performance in dark situations.
- Fast shutter speed with a range from 30 to 1/4,000 sec.
- Fast flash sync shutter speeds up to 1/500 sec. for great fill-effects under brighter light and back lighted conditions.
- Fast data transfer and recording to SD memory cards keeps the D50 always ready to shoot in any situation.
Accurate automated and manual control for predictable results
- Seven Digital Vari-Program selections for automatic adjustment of all the settings necessary to produce incredible digital photographs including ISO-equivalent sensitivity, white balance, sharpening, tone (contrast), color, saturation and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Child, Sports, Close up, and Night Portrait.
- Image enhancement options optimize sharpening, tone (contrast), color, saturation or hue while using Auto Multi Program [P], Shutter-Priority Auto [S], Aperture-Priority Auto [A], or Manual [M] exposure modes to best match the picture taking situation. The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization.
- Automatic control over ISO-equivalent sensitivity from ISO 200 to 1600; can also be set manually.
- Optimized exposure with a choice of three TTL (Through The Lens) exposure modes: 3D Color Matrix Metering II with 420-pixel RGB Sensor, variable Center-Weighted Meter, or choice of Spot Meters.
- Auto exposure bracketing helps achieve the exact results desired.
- Flash exposure compensation.
- A choice of three color modes ensures the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- Simultaneous recording of compressed NEF (RAW) and JPEG image files for the same shot helps by providing a smaller JPEG image file that can be quickly sent via email and a compressed NEF (RAW) file for more creative flexibility using Nikon PictureProject or Capture software for further enhancement.
Intuitive handling and operating ease
- Light and compact:
Dimensions (W x H x D): 133 x 102 x 76mm (5.3 x 4.1 x 3.0 in.)
Weight: Approx. 540g (1 lb. 3 oz.) without battery.
- Intuitive and familiar operation with ergonomically designed and sensibly located buttons and controls, including the handy multi selector and mode dial.
- Quality optical viewfinder features diopter correction and information display.
- New large 2.0-inch LCD monitor located directly below the viewfinder displays the large fonts of the easy-to-view easy-to-understand menu design, and the intuitive help system dialogs that make understanding camera settings easy.
- Versatile LCD playback options include Single image playback, Thumbnail image playback (4 or 9 pictures at a time), Zoom playback, Slide show, easy Histogram indication for determining highlights and shadow values, and Highlight point displays for even quicker highlight information, with automatic image rotation for vertical shots.
- LCD control panel on camera top makes it easy to confirm settings and camera status.
- Long-life rechargeable lithium-ion battery with power to shoot up to 2,000 images*1 on a single charge.
- Custom Settings for personalizing camera operation to match the individual’s shooting style, or different picture taking conditions.
- Wireless remote control of the D50 can be achieved with the optional ML-L3 remote control.
Easy image handling
- New Small Picture function for saving photos within the camera at the reduced sizes of 640×480, 320×240, or 160×120 for Internet use - either for mail attachments or placement on web pages.
- In-camera page setup support makes it easy to print directly from the D50 to any PictBridge compatible printer via the supplied USB cable.
- Up to 36 alphanumeric characters can be entered in each image’s EXIF header (file information) for personal identification when images are viewed in PictureProject software.
- Video connector and supplied video cable makes it easy to connect the D50 directly to a television for playing slideshows or viewing individual images
Creative and versatile system components
- High-quality Nikkor lenses: The unrivalled performance of AF, AF-S and DX Nikkor lenses greatly expands creative possibilities.
- Built-in auto pop-up flash features exclusive i-TTL flash control, fast 1/500 sec. flash sync shutter speed, and coverage for lenses as wide as 18mm.
- Supports Nikon’s Creative Lighting System when using a SB-800 and SB-600 Speedlight mounted on the ISO flash shoe for additional on camera flash output in large rooms, or for longer distance picture situations. Also allows off-camera multiple flash lighting with iTTL Technology with SB-800 and SB-600.
- Integrated Nikon Software Solutions:
Nikon Capture 4 (Ver. 4.3) (optional) is a comprehensive image editing and remote camera control package that fully supports NEF, (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control, D-Lighting for scene-specific automatic dodge and burn control.

PictureProject is Nikon’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. PictureProject features an intuitive user interface, and supports optional plug-ins that add functionality and creative options.

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21 Sep 08 The New Face of Photography: Nikon Unveils New Technology That Allows Its Cameras to Find a Face in a Portrait Shot

MELVILLE, N.Y., March 24 — Common shooting situations have continued to pose unique challenges to casual snap-shooters, like avoiding dark pictures and blurred subjects in portraits. Nikon engineers dared to ask, ‘How can we address these issues within the camera?’

The answer is a new suite of Nikon technology designed specifically for the Coolpix line of digital cameras that includes the proprietary Face Priority Auto Focus (AF), In-Camera Red-Eye Fix and the new D-Lighting feature. These technologies work together in conjunction with the camera to make it easier than ever to capture great pictures.

Face Priority Auto Focus Ensures Sharp Portraits

Imagine a camera smart enough to find a face in a scene. Nikon’s new Face-Priority AF can do just that when selected using the camera’s Portrait Scene Mode. As its name suggests, Face-Priority AF uses technology transparent to the user to actually identify up to three faces within a scene and then sets the camera’s focus point accordingly. The function even brackets the faces on the camera’s LCD screen and tracks the faces if they move about during composition. With multiple faces, the camera will determine its focus points based on the closest subject within the shot. The bracket shows confirmation once focus is locked and then turns green to prompt the user to take the picture. The result is crisp, sharp portraits at the press of a single button.

“Face Priority AF is a revolutionary step forward for the everyday snap shooter,” said Bill Giordano, General Manager of Marketing for Nikon Inc. “This state-of-the-art technology, makes taking beautiful snap shots as easy as turning on the camera, framing the shot and pressing the shutter release. It’s really that simple.”

In-Camera Red-Eye Fix Says Goodbye to Red Eye

Beyond faces, most Nikon Coolpix cameras can automatically detect and remove red-eye directly within the camera with Nikon’s exclusive In-Camera Red-Eye Fix(TM) technology. This elegant solution to common red-eye pictures detects and corrects red eyes in most typical situations without the need to press buttons or select and highlight the eyes in playback. Nikon’s red-eye solution is completely transparent to the user and the result is simple - less red-eye photographs straight from the camera.

D-Lighting Addresses and Eliminates Dark Photos
Tricky lighting situations or insufficient flash can sometimes lead to dark photographs. Nikon’s new D-Lighting function is a tool to fix problems that occur with excessive backlighting and underexposed images from affecting the quality of the resulting pictures. D-Lighting, selected in Playback, automatically compensates for insufficient flash or excessive back lighting in order to obtain a balanced exposure throughout the frame. After applying D-Lighting, the camera saves the original image and a corrected copy to the camera’s internal or removable memory. An application of D-Lighting can literally turn a dark, throwaway shot into a frame-able memory.

A combination of these exclusive and exciting new technologies are available on new Nikon Coolpix digital cameras including the Coolpix 4600, 5600, 5900, 7900 and S1. For more information, please visit http://www.nikondigital.com.

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Tags: auto focus, digital cam, Digital Camera, Digital cameras, flash, images, lcd screen, memory, nikon, nikon coolpix, nikon coolpix cameras, nikon inc, nikondigital, photo, photograph, photographs, photography, photos, picture, pictures, red eye, snap shots, state of the art technology

21 Sep 08 Nikon’s New D2Hs Professional Digital SLR Camera Offers Enhanced Performance, Image Quality and Features

MELVILLE, NY, FEBRUARY 16, 2005 - Nikon (www.nikondigitalusa.com), the world leader in photography, today introduced the new D2Hs™ professional digital SLR camera that incorporates several new enhancements and features. Designed for photojournalists and sports/action photographers, D2Hs integrates the best technologies from its predecessors with an array of exclusive new innovations that deliver the speed, response and handling required for action photography.

The range of new features and enhancements in the D2Hs are based on extensive research and feedback from professional photographers around the world. An all-new image processing engine in the camera produces images with higher quality, finer gradations and lower noise, while a newly refined exposure metering system improves on Nikon’s hallmark 3D Color Matrix technology. The D2Hs Auto White Balance and auto focusing systems have been fine tuned to deliver precise, accurate results and an enhanced buffer now offers continuous shooting at 8 frames per second for up to 50 consecutive shots (JPEG, FINE).

“During the development of Nikon’s recently announced D2X professional digital SLR camera, the company created several new technologies and innovations that delivered breakthrough performance in that camera. These new innovations have been integrated into the D2Hs to offer photojournalists and sports photographers a camera at par with Nikon’s flagship D2X camera, with comparable performance, features and seamless workflow,” said Steve Heiner, general manager for Digital SLR and Professional Products at Nikon. “Photographers will appreciate the seamless design, transition and workflow between the D2X and the new D2Hs, allowing them to quickly switch between the two best-of-breed camera bodies, as dictated by the situation they need to photograph.”

In addition to Nikon’s exclusive 4.1 megapixel DX format JFET image sensor LBCAST (Lateral Buried Charge Accumulator and Sensing Transistor array), the D2Hs features the following new technologies and enhancements:

- Advanced new image processing engine produces high quality images
The new image processing engine adopts advances from the D2X to further improve overall image quality in the D2Hs, producing images with finer gradations, lower noise and consistent, smooth transitions.
- High-speed continuous shooting at 8 fps for up to 50 consecutive shots
The speed achieved by the LBCAST sensor and the camera’s image processing allows the D2Hs to shoot continuously at 8 frames per second for up to 50 consecutive JPEG or 40 RAW (NEF) shots.
- 3D-Color Matrix Metering II
Refinements to Nikon’s hallmark 3D Color Matrix exposure metering system in the D2Hs result in optimal exposure calculations from the data supplied by the 1,005-pixel RGB Exposure/Color Matrix Metering Sensor, even when shooting under challenging conditions.
- Precise white balance
The D2Hs uses refined Auto White Balance (AWB) and Auto Tone Control (ATC) systems to deliver precise white balance settings when shooting in tricky or mixed lighting situations.
- Faster, higher precision 11-area AF system
Refinements to the camera’s AF and lens drive algorithms further improve focus precision, subject acquisition, and subject tracking. The high precision and speed of the D2Hs’ AF system also contributes to achieving high-speed continuous shooting.
- High-speed wireless data transfer and camera control
The D2Hs is compatible with the Wireless Transmitter WT-1/1A as well as the new Wireless Transmitter WT-2/2A, which supports both IEEE 802.11g (for faster transfer speeds) as well as IEEE 802.11b networks. The WT-2/2A also strengthens wireless security options and supports a wider variety of network protocols, including the new PTP/IP protocol that realizes wireless Capture Control from a computer running Nikon Capture 4 (Ver. 4.2.1 or later).
- sYCC color space support
Added support for sYCC color space produces JPEG files that can fully exploit the output capabilities of the latest color printers and use a gamut wider than sRGB to achieve optimum print quality.
- GPS connectivity expands applications
The latitude, longitude, altitude and UTC (Coordinated Universal Time) at which a shot is taken can be recorded from a GPS unit to the image’s metadata. GPS units that comply with the NMEA 0183 (ver.2.01) interface standard can be connected using the optional GPS cable (MC-35).
- High-resolution 2.5″ LCD
A new large 2.5-inch LCD monitor with a higher resolution of 232,000 pixels adds an all-digital interface for clear, flicker-free display of images and information. Displays include preview images at up to 15x magnification, an improved histogram display, and new selectable RGB histogram displays, making exposure confirmation quick, easy and accurate for each of the red, green and blue color channels. Other useful displays include the World Time function and the chronological Recent Settings list.

The D2Hs comes with PictureProject, an easy-to-use software application for managing, editing and sharing image files. The D2Hs is also compatible with Nikon’s optional Nikon Capture software package that delivers a unique, powerful and expandable environment for full control over RAW(NEF) files. Nikon Capture 4’s Remote Camera Control function can control most shooting settings and trigger the camera’s shutter release remotely, either connected via the USB 2.0 Hi-Speed interface, or using the optional Wireless Transmitter WT-2/2A. (PTP/IP wireless camera control requires Windows XP or Mac OS X.)

As part of Nikon’s Total Imaging System, the D2Hs is compatible with Nikon’s growing family of digital-exclusive DX Nikkor lenses as well as the lineup of high-quality Nikkor AF lenses. When used with the SB-800 or SB-600 Speedlights, the D2Hs maximizes the potential of Nikon’s Creative Lighting System with high precision flash performance, including i-TTL flash control and support for Nikon’s Advanced Wireless Lighting system.

The D2Hs will be available in March 2005 for an MSRP of $3499.95.

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Tags: 3d color matrix, action photography, auto focus, camera bodies, capabilities, consecutive shots, digital slr, digital slr camera, flash, image quality, image sensor, images, lense, lenses, megapix, megapixel, nikkor lenses, nikon, nikondigital, photo, photograph, photographer, photographers, photography, picture, pixel, printers, professional digital, professional photographer, professional photographers, quality image, quality images, resolution, slr camera, sports photographers, transistor array, white balance

21 Sep 08 Nikon Brings State-of-the-Art to Mid-Range with New SB-600 Speedlight

New SB-600 Expands Nikon’s Creative Lighting System Featuring i-TTL; Offers Versatile Wireless Functions With SB-800 & D70 Built-in Speedlight

MELVILLE, NY, JANUARY 28, 2005 - Nikon® (www.nikondigitalusa.com), the world leader in photography, today introduced the versatile new SB-600™ Speedlight, the latest addition to Nikon’s Creative Lighting System. Featuring Nikon’s next generation i-TTL™ flash control technology, the SB-600 delivers automatic balance fill-flash and advanced wireless lighting capabilities for outstanding results and creative possibilities. The SB-600 is seamlessly compatible with the newly announced D70 digital SLR camera’s built-in speedlight as well as the Nikon D2H professional digital SLR. The SB-600 effectively integrates with the recently announced Nikon SB-800 Speedlight, both individually and in arrangements of multiple SB-600/800 speedlights, offering consistent i-TTL control for automatic and accurate lighting for creative and complex situations.

Designed for a variety of customers ranging from experienced and amateur photographers to beginning enthusiasts, the SB-600 incorporates a host of new features designed to make flash photography simple, accurate and creative. As part of the newly evolving Nikon Creative Lighting System, the SB-600 includes support for Nikon Advanced wireless TTL operation, and can function as a remote flash when controlled by the SB-800 Speedlight or the D70 digital SLR camera’s built-in speedlight set to Commander Mode. Additionally, the SB-600’s Auto FP High Speed Sync Mode allows it to fire at shutter speeds as high as 1/8000 second when used with the D2H professional digital SLR camera. Other major features include Flash Value (FV) Lock, flash color information, wide area AF illuminator and built-in modeling flash.

“When developing the Creative Lighting System, Nikon’s goal was to deliver a powerful lighting system that was easy to use, offered tremendous creative control without being overly complicated and integrated the advantages of digital technology to make flash photography more accurate than ever before. With the introduction of the SB-600, Nikon is realizing that goal,” said Richard LoPinto, vice president for SLR camera systems at Nikon, Inc.

“Nikon’s i-TTL technology is the backbone of the Creative Lighting System, and the SB-600 inherits this inventive technology. Together with the recently introduced Nikon SB-800 Speedlight, and the D70’s built-in speedlight set to Commander Mode, the SB-600 will unleash tremendous creativity and excitement among all kinds of photographers,” he added.

SB-600: Continuing Advanced Wireless Lighting

The SB-600 speedlight features wireless TTL technology first introduced in Nikon’s SB-800 Speedlight. Photographers using the SB-800 as the Controller can employ up to three groups of compatible Speedlights, with any quantity of compatible SB-600 and SB-800 speedlights within each of the three groups, to achieve Advanced Wireless i-TTL exposure control. Most major functions of the

SB-600 can be controlled remotely by the master SB-800. Photographers using the D70 digital SLR camera’s built-in speedlight as the Commander Speedlight can employ any number SB-600 speedlights within one group for wireless i-TTL operation. The SB-600 can be remotely controlled either in i-TTL mode or manual mode for maximum creativity. Used with the D2H, the SB-600 can employ up to four individual frequency channels, and three groups of flash units.
The selection of channel settings help photographers avoid inadvertently triggering flashes not being used by them. Used with Nikon’s D70 camera’s built-in i-TTL speedlight as the Commander, the SB-600 settings require use of Channel 3, Group A.

In addition to the wireless capabilities, the SB-600 offers a host of additional features for Nikon’s Creative Lighting System. Highlights of the features are:

* FV-Lock: FV-Lock (Flash Value Lock) is comparable to the way an
AE-Lock functions in a camera for ambient light exposure metering. Once the camera measures a correct flash value, the SB-600 locks this value until the photographer resets it — helping to maintain the flash value exposure as the photographer adjusts composition for a scene.

* Auto FP High-Speed Sync Flash: The SB-600’s Auto FP function can be used with the Nikon D2H to automatically fire the speedlight in i-TTL mode at shutter speeds up to 1/8000 second, offering excellent opportunities to use flash in brighter light, with faster aperture lenses and for faster action scenes.

* Modeling Flash: A modeling flash feature in the SB-600 fires a stroboscopic burst of light for approximately one second, allowing photographers to visually confirm lighting and shadow effects before shooting.

* Auto White Balance Adjustment using Flash Color Temperature
Information: The SB-600 achieves a high level of color accuracy when used with the D70 or the D2H. With changes in the duration of light emitted by any speedlight, there are always slight variations of color temperature. Using the D70 or D2H in Auto White Balance mode, the SB-600 communicates these slight variations in color data back to the D70 or D2H and the camera’s auto white balance system implements the fine adjustment needed for overall excellent white balance.

* Manual Mode: The SB-600 also offers a full manual mode with power ratios from full power to 1/64 power, in 1/2 step increments for independent flash output control and creative lighting effects.

* Custom Settings: Custom settings in the SB-600 allow photographers to personalize the speedlight according to selected preferences.

* Wide Area Illuminators: The SB-600 features a wide area illuminator that assumes autofocus assist functions in low light conditions. The
Illuminator covers all AF-points in all Nikon SLR cameras, including the D2H’s new 11-point AF sensors, giving photographers the freedom to compose their shots creatively and shoot with confidence.

* Additional features: Additional features in the SB-600 include a large
LCD screen, ergonomic controls, a rotating flash head which tilts horizontally and vertically, accessory filters for special color effects and emulation of fluorescent and incandescent lighting, front and side ready-light indicators for easy viewing, and a locking flash shoe.

The SB-600 is compatible with all Nikon digital and film SLR cameras, achieving performance that is limited by each camera’s capability. The SB-600 will realize full i-TTL control when used with the D2H or D70 digital SLR cameras, and D-TTL control and Auto Aperture Flash (AA) when used with the D1, D1X, D1H and D100 digital SLR cameras. The SB-600 will offer TTL and Non-TTL Auto Flash control when used with all Nikon film SLR cameras. The SB-600 Speedlight will be available at Nikon authorized dealer locations in Spring 2004. Price will be announced approximately 30 days prior to first sales.

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Tags: amateur photographer, amateur photographers, capabilities, color accuracy, digital slr, digital slr camera, digital slr cameras, digital technology, exposure control, film, flash, flash photography, flash unit, flash units, lcd screen, lense, lenses, manual mode, nikon, nikon d2h, nikon digital, nikon sb 800, nikon slr cameras, nikondigital, photo, photograph, photographer, photographers, photography, professional digital, sb 600, shutter speed, shutter speeds, slr camera, slr cameras, white balance

21 Sep 08 Nikon Introduces F6 as Pinnacle of 35MM SLR Photography

Nikon F6™ Becomes the Next Legendary F-Series Camera That Offers Cutting-Edge Technologies to 35mm Film Photography

MELVILLE, NY, SEPTEMBER 16, 2004 - Responding to the demands of professionals and enthusiasts around the world, Nikon (www.nikonusa.com) today introduced the F6™ 35mm professional SLR - a flagship film camera that seamlessly blends cutting-edge new technologies and uncompromising craftsmanship to offer film enthusiasts the finest shooting experience an SLR camera can offer.

The F6 benefits from the aggressive advancements in camera technology Nikon has made in response to an explosive demand for high-end digital cameras. It embodies Nikon’s latest technological advancements, such as the Multi-CAM200 11-area AF system for exceptionally high-speed autofocus operation with outstanding accuracy, and the i-TTL Creative Lighting System for incomparable flash photography. The F6 features a newly refined proprietary 3D Color Matrix Metering system for improved accuracy in scene recognition and exposure. The camera also operates at highly subdued noise levels to ensure the ultimate shooting experience. For film shooters, the F6 undoubtedly represents the epitome of 35mm SLR photography and cutting edge performance.

“While many professional photographers have rapidly adopted digital photography in their workflow, there are several who enjoy the choice of using 35m film, depending on the situation or circumstance they are photographing in. Nikon recognizes this, and with the F6 and the newly announced D2X digital SLR camera, we are offering photographers the best cameras in both categories, for a seamless experience in performance, features and usability,” said Jerry Grossman, vice president of Marketing, Nikon Inc.

The F6 is the sixth model in a legendary series of F-series professional film SLR cameras from Nikon. First introduced with the Nikon F in 1959, the series has transcended newer challenges over the years with successive new models. The original Nikon F was succeeded by the F2 (1971), F3 (1980), F4 (1988) and the critically acclaimed F5 in 1996. Each of these cameras inherited select elements from its predecessors, including the legendary Nikon F mount and a consistent design philosophy to offer professionals tools of the highest caliber and performance. Each successive model also raised the bar for innovation and technological advancement to meet the increasingly diversified needs of professional photographers. Today, tens of thousands of Nikon F-series SLR cameras and Nikkor lenses are put to test daily around the world, helping photographers make great pictures. The new Nikon F6 promises to uphold Nikon’s tradition of innovation and enduring value.

F6 offers New Features for Film Fanatics

The Nikon F6 35mm film SLR camera earns its right to become the next flagship Nikon F-Series professional camera by incorporating remarkable new technologies and design enhancements that give photographers who prefer film the highest level of performance in an SLR camera. In addition to incorporating Nikon’s new Multi-CAM2000 11-area AF system and powerful i-TTL Creative Lighting System, the F6 also incorporates several fine refinements in design and construction. It features an improved Nikon 3D Color Matrix Metering system for greater accuracy in scene recognition and exposure, as well as a new shutter unit crafted from DuPont™ KEVLAR® and a special aluminum alloy for unparalleled reliability, lighting-quick movement and precision. Nikon engineers have successfully subdued the camera’s operational sounds by using a professional echoic chamber to measure sound and vibration meticulously and then craft the camera with parts that have been highly refined for absolute minimum vibration, and frequency of movement attenuated to a level below that detectable by the human ear. Constructed on an aluminum-alloy die-cast chassis with magnesium-alloy front body and covers (top, bottom) and strategically placed rubber surfaces, the F6 is built like a tank, and has undergone several reliability and rigidity tests to ensure flawless performance. A self-diagnostic shutter incorporated in the camera has undergone testing to assure accurate release up to and beyond 150,000 cycles, even in the most extreme environmental conditions. The F6 undoubtedly goes beyond Nikon’s uncompromising standards of quality, durability and rigidity that photographers around the world expect and trust.

The F6 also features a variety of exciting, innovative control options such as a customizable function button, built-in data back functions, shooting data memory and compatibility with a new Multi Power Battery Pack MB-40. This new power pack boosts the camera”s framing rate from a native 5.5 frames per second to a full 8 frames per second, allowing Nikon engineers to reduce the size of the F6 significantly from its predecessor, the F5. With the convenience and versatility afforded by 41 Custom Settings, photographers can also fine-tune the F6 to suit their individual shooting preferences and requirements.

The new flagship film SLR also boasts a number of dedicated accessories. These include the Multi Power Battery Pack MB-40, interchangeable focusing screens (seven types), Data Reader MV-1 and camera cases. The Nikon F6 is scheduled to be available at Nikon authorized dealers in October 2004.

Nikon F6 Feature Highlights

High-precision shutter unit

No shutter unit in any other camera comes close to matching the precision and durability of the F6’s assembly. Created from cutting-edge materials - DuPontTM KEVLAR® and a special aluminum alloy - the blades of the shutter unit offer unparalleled reliability and are extremely lightweight, for lightning-quick movement. For enhanced accuracy, the movement of the blades was carefully analyzed during the design process using a high-speed video camera and computer simulations, enabling unprecedented precision even at shutter speeds of up to 1/8,000 second.

DuPontTM and KEVLAR® are trademarks and registered trademarks of DuPont or its affiliates.

Minimized operational sound and vibration

Nikon engineers were so intent on subduing the camera’s operational sounds that they used a professional audio room to properly gauge the sound quality and frequency. The degree of vibration to which every part of the camera would be subjected was measured. This meticulous approach has resulted in a camera comprised of parts that have been highly refined for absolute minimum vibration, and frequency of movement attenuated to a level below that detectable by the human ear.

Highly efficient mechanics

The development of the F6 marks the first time 3D computer movement analysis has ever been applied to an SLR. This technique reveals the degree of power distributed to or generated by particular parts in specific directions. This made it possible for Nikon to optimize the mechanical operation of the camera with fewer parts, leading to lower power consumption and higher durability

Harsh environmental testing

To ensure the camera could withstand the most severe conditions and environments, the F6 has been subjected to rigorous testing. The F6’s astonishing reliability is a function of Nikon’s “the right material for the right place” approach. Nikon engineers considered countless situations for camera use, then submitted the F6 to real-life testing to virtually guarantee exceptional dependability wherever and whenever photographers shoot.

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Tags: 35mm, 3d color matrix, Battery, best camera, camera case, camera technology, d2x digital slr, digital cam, Digital Camera, Digital cameras, digital photograph, digital photography, digital slr, digital slr camera, film, film camera, film enthusiasts, flash, flash photography, high end digital cameras, lense, lenses, memory, nikkor lenses, nikon, nikon f6, nikon inc, nikonusa, photo, photograph, photographer, photographers, photography, picture, pictures, professional camera, professional photographer, professional photographers, professional slr, shutter speed, shutter speeds, slr camera, slr cameras, slr photography

21 Sep 08 Nikon Announes New and Enhanced Suite of Coolscan High-Speed Desktop Film Scanners

Nikon Redefines Quality and Performance With New Products and Exclusive Features

SAN FRANCISCO, CA, MACWORLD CONFERENCE & EXPO, Booth 1129, January 5, 2004 - Nikon® has answered the calls of photo hobbyists, professional photographers and graphics professionals with the next generation of Coolscan desktop film scanners – the Coolscan V ED, Super Coolscan 5000 ED and the Super Coolscan 9000 ED. The new film scanners are loaded with features and benefits designed for a wide range of users, including Applied Science Fiction’s™ Digital ICE4™ Advanced technology, Nikon’s exclusive Scan Image Enhancer™ and other “one-button-simple” solutions. The new lineup of Coolscan products will help small and large businesses to streamline their operations and increase productivity while giving home users and hobbyists an affordable solution to revitalize, restore and save precious family memories.

“While digital is dominating today’s photography and printing markets, there are still an enormous amount of film images as well as a need for creating high-quality, versatile hi-resolution digital files. In American homes, literally millions of negatives and slides holding precious family memories are wasting away in shoeboxes and attics,” said Jerry Grossman, vice president, marketing, Consumer Digital Products and Compact Cameras, Nikon Inc. “A Nikon film scanner is an incredibly useful tool to help unlock the potential of an image and use the advantages of digital to bring that image to life.”

Why Nikon?

Nikon invented affordable desktop film scanning in 1994 with the introduction of the original Coolscan, and has been the market leader ever since. In 2001, Nikon was the first manufacturer to offer the groundbreaking Digital ICE3™ technology in its film scanners, as well as high quality ED (Extra-low Dispersion) glass for sharp clear images and accurate color representation. Designed with this tradition in mind, Nikon possesses defining capabilities that make each Coolscan scanner the best in its class.

The new Nikon Coolscan desktop film scanners boast 4,000 dpi across the product line, a greater optical density range for even deeper levels of details, faster processing speeds (USB 2 and FireWire - IEEE 1394) and an enhanced version of Nikon Scan 4.

Nikon Coolscan scanners offer features such as:

- Scanner Nikkor ED lens - The single most important element in the production of high-quality scans is the lens. Nikon has incorporated lenses of the highest quality in each film scanner. ED (Extra-low Dispersion) lens elements are far superior in edge-to-edge sharpness, definition and contrast, as well as color registration, saturation and accuracy.

- Low-heat, high-accuracy LED light source - Most scanners use halogen or fluorescent lamps as light sources, but they require time to warm up and the heat they generate can cause damage to film. Nikon products are the only scanners to employ LEDs as the source of light. LEDs are a stable, precise light source, which require no maintenance or warm-up time and present no risk of your film being damaged.

- Digital ICE4 Advanced™ - Nikon’s ED glass and LED lighting help to optimize the effectiveness of Digital ICE4 Advanced™ components, making Nikon Coolscan scanners and ICE a perfect match.

- Nikon Color Management System (CMS) - Nikon CMS provides consistently accurate reproduction of image data on monitors and in printouts.

Coolscan Scanners Are Designed for Multiple Applications

Nikon Coolscan V ED - The Digital Time Machine

The Coolscan V ED is an affordable, high-performance film scanner that is designed to be easy to operate for first-time scanner users. For some film camera
users, their best digital camera may, in fact, be their own film SLR camera. By using the Nikon Coolscan V ED, a Nikon N75 or N80 can produce digital scans at close to 22-megapixel resolution.

The Coolscan V ED is perfect for those looking to bring old images back to life and preserve memories with better-than-original quality. Imagine removing scratches from a 1950s family reunion shot or sending your parents their wedding portrait looking better than the day it was taken. It’s more than film scanning - it’s “Timemachineography™.”

With an optical resolution of 4,000 dpi and 14-bit A/D input conversion, the Coolscan V ED is the perfect tool for a home user or photo hobbyist looking to enhance their own film photography experience. A new plug-and-play USB 2.0 interface even improves the speed of image transfer. Scan speed is also surprisingly fast - the Coolscan V ED can scan an image in only 38 seconds (including image transfer and display) - making the entire process smoother and easier from start to finish.

Super Coolscan 5000 ED - Superior Quality, Greater Efficiency, Increased Profits

The Super Coolscan 5000 ED is designed with the needs of imaging professionals in mind, delivering 135/IX240 film scanning at an amazing 20 seconds per image (including image transfer to display) - at 4,000 dpi optical resolution. This, combined with a 16-bit A/D converter and 16-bit output channel, gives pros the speed and power they need to truly affect the scope of their business.

The Super Coolscan 5000 ED is targeted primarily to small and medium-sized business users including professional photographers, web developers and photo finishers, who demand the highest standard of image quality and ultra high-speed scanning capability. The Super Coolscan 5000 ED achieves incredible scan speeds of 20-seconds by utilizing a newly developed high-quality 2-line CCD sensor.

In addition to speed, the scanner also offers a number of time-saving accessories including the redesigned Slide Feeder (SF-210) and Roll Film Adapter (SA-30) to accommodate a variety of slide mounts and uncut film. The Super Coolscan 5000 ED combines superior performance and efficiency to make it the perfect digital archiving solution for business users.

Super Coolscan 9000 ED - Maximum Versatility, Reliability and Performance

The Super Coolscan 9000 ED is the ultimate film scanning solution for serious imaging professionals designed to handle a broad range of film formats such as 35mm, 120/220, 16mm, 6 x 7, 6 x 9 film, electron microscope and more. The Super Coolscan 9000 ED caters specifically to professionals in fields such as advertising and studio photography who regularly work with 120/220 format films.

The scanner outputs a true optical resolution of 4,000 dpi while 16-bit A/D conversion allows the Super Coolscan 9000 ED to produce images of incredible overall quality. Multi-sample scan capability of as many as 16 passes ensures faithful reproduction with smoother gradation of color and detail. This scanner employs a newly developed 3-line CCD sensor, which contributes to unmatched image quality, as well as fast scanning (35mm: 40 seconds; 6 x 9: 185 seconds). Unlike the other new scanners, the Super Coolscan 9000 ED employs an IEEE 1394 interface to quickly manage extremely large file transfers.

The Super Coolscan 9000 ED also features unparalleled image restoration capabilities. Digital ICE4 Advanced™, The Super Coolscan 9000 ED’s exclusive Digital ICE Professional™ is now also compatible with Kodachrome film. Nikon’s Scan Image Enhancer offers a simple solution for adjusting brightness and color saturation.

Nikon Coolscan and Super Coolscan desktop film scanners come equipped with everything needed to begin scanning immediately. To make the film scanning experience as seamless as possible, Nikon is shipping its new Easy Scanning Guide CD-ROM which features a custom Flash™ animated tutorial explaining the setup and operation of each new scanner.

The complete line of Nikon scanners will be available this month. The Nikon Coolscan V ED will be sold at an MSRP of $599.95. The Super Coolscan 5000 ED will retail for $1099.95 MSRP while the Super Coolscan 9000 ED will be $1999.95 MSRP. For more information, visit www.nikoncoolscan.com.

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21 Sep 08 Nikon Introduces New SB-800 Speedlight With i-TTL Technology

Designed For D2H Professional Digital SLR, SB-800 Offers Full Wireless Remote Control for Multiple Speedlights; New Level of Color Accuracy

MELVILLE, NY, JULY 22, 2003 - Nikon (www.nikonusa.com), the world leader in photography, today introduced the SB-800™ speedlight, the foundation for a new Nikon Creative Lighting System. The SB-800 features powerful new i-TTL™ flash control system for automatic balanced fill-flash and advanced wireless lighting capabilities that delivers outstanding results creative new possibilities. The SB-800’s i-TTL Balanced Fill-Flash control utilizes Nikon’s new Advanced Data Communication system to introduce improved monitor-pre-flash and wireless operation.

Designed for professional photographers and photo enthusiasts, the SB-800 offers groundbreaking new features when used with Nikon’s new D2H professional digital SLR camera. These features include advanced wireless control for multiple SB-800 speedlights that are controlled by a master speedlight, new Auto FP high-speed sync, new Flash Value (FV) lock, flash color information communication for improved color accuracy and a new Wide-Area AF Assist Illuminator that is tailored to the D2H’s new 11-area Multi-Cam 2000 AF sensor module. Combined with other Nikon digital SLR cameras, the SB-800 offers performance comparable to the highly successful Nikon SB-80DX speedlight.

“While developing the new D2H professional digital SLR camera, Nikon recognized the opportunity to create a new speedlight system that could harness the revolutionary technology incorporated in the camera and respond to professional photographers’ needs. The result is the SB-800 speedlight, Nikon’s most advanced lighting system, featuring revolutionary new i-TTL advanced wireless control capabilities,” said Richard LoPinto, vice president for SLR camera systems at Nikon, Inc. “The SB-800 will find creative uses in studios, remote locations and any number of picture-taking situations where photographers need to carry a compact, versatile and powerful light system that works automatically and maintains tremendous creative control,” he added.

SB-800: Advanced Wireless Lighting Control for Easier Creative Lighting

The SB-800 speedlight system features new wireless technology that enables photographers to fully control up to four groups of SB-800 speedlights wirelessly. This set of four includes one Master Controller and three remote groups - each of which can contain any number of SB-800 speedlights for total lighting control. A majority of features for speedlights within each group can be individually controlled from the Master Controller. These settings are made and confirmed on the Master Controller’s large dot-matrix LCD screen. All speedlights within this wireless arrangement can operate in i-TTL mode for completely automatic flash exposures - which are calculated via a new monitor pre-flash function that measures light from each source and combines them with overall camera exposure readings - producing an accurate, well exposed photograph with balanced lighting. Each group within the wireless arrangement can also be programmed to different flash modes such as i-TTL AA, or Manual mode, or any combination of these modes.

One of the most appealing features of Nikon’s i-TTL wireless system is the ability to adjust flash compensation settings on the fly for each group of speedlights, from the Master Controller. This makes controlling light output from speedlights placed in hard to reach locations simple and effortless. The SB-800 makes multiple flash photography as easy as using a single speedlight mounted on a camera, without the hassles of cables or stands.

In addition to wireless flash capabilities, the SB-800 offers significant new features designed for high-speed photography and exceptional overall accuracy. Highlights of these new features include:

- Auto White Balance Adjustment using Flash Color Temperature Information: The SB-800 achieves a high level of color accuracy when used with the D2H digital SLR camera. With changes in the duration of light emitted by a speedlight, there are slight variations of color temperature. Using the D2H in Auto White Balance mode, the SB-800 communicates these slight variations in color data back to D2H and the camera’s auto white balance system implements the fine adjustment needed for overall excellent white balance.
- FV-Lock: FV-Lock (Flash Value Lock) is comparable to the way an AE-Lock functions in a camera. Once the camera measures a correct flash value, the SB-800 locks this value until the photographer resets it - helping to maintain the flash value for correct exposure of the subject.
- Auto FP High-Speed Sync Flash: The SB-800’s Auto FP function can automatically fire the speedlight in i-TTL mode at shutter speeds up to 1/8,000 second, offering excellent opportunities to use flash in bright light with fast aperture lenses.
- Modeling Flash: A modeling flash feature in the SB-800 fires a stroboscopic burst of light for approximately one second, allowing photographers to visually confirm lighting and shadow effects before shooting.
- Quick Battery Recycle Pack: Included with the SB-800 Speedlight is the SD-800 Quick Battery Recycle pack that cuts recycling time in the SB-800 to as short as 2.7 seconds for full power manual flash.
- Additional features: Additional features in the SB-800 include zoom coverage, bounce and rotating flash head, large LCD read-out panel, accessory filters for special color effects and emulation of fluorescent and incandescent lighting, robust locking flash shoe, and autofocus assist light.

Seamless Functionality Within Nikon’s Total Imaging System

The SB-800 offers 3D Multi-Sensor Balanced Fill-Flash function with Nikon’s F5, F100, N80 and N75 35mm film SLR cameras and offers Matrix Balanced Fill-Flash with the N65 35mm film SLR camera. The SB-800 also provides D-TTL performance with Nikon digital SLR cameras including the D1x, D1H, D1, and D100. With the new D2H digital SLR camera, the speedlight offers advanced i-TTL control. The D2H is also fully compatible with all DX-series Nikon speedlights, including the SB-80DX, SB-50DX and SB-28DX. The SB-800 speedlight will be available at Nikon authorized dealer locations in the fourth quarter of 2003.

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21 Sep 08 The Switch From Film to Digital Camera: Making the Adjustment

Author: Christine Peppler

From all of the books, advertisements, and products in stores it would appear that no one continues to use a film camera. This isn’t true of course. Although a digital camera can offer much greater control during the editing process and perhaps even a cost savings over the long run, a traditional film camera still has advantages for some consumers. One of those being that if their film camera is a good one and meets their needs, there is no reason to change.

However, for those who do decide to switch to a digital camera there will be significant differences to which they must adjust. Certainly the technology behind a digital camera makes them different; how images are captured and stored, the optics themselves, pixels, resolution, and so forth. But there are a handful of basic changes to which even those who photograph on a very limited and casual basis will need to adapt.

Response Time

With a more affordable, point-and-shoot type digital camera there can be a significant delay between pressing the button and the camera actually taking the picture. These cameras are somewhat like a small computer. During the lag time it is focusing but this can cause some great shots to be missed.

Of course, spending the time to shop for a camera with less lag time is one solution; and certainly many of the more expense models don’t suffer this issue. However, there is a simple adjustment which can produce a significant reduction in the lag time. The photographer can set up the shot, aim the camera at the subject, and press the button down half way and hold it. At this point, the digital camera will begin the process of focusing. Then, a couple of seconds or more later, when the photographer and subject are ready, the button is depressed entirely and the picture is taken almost immediately. Obviously, this requires the photographer to anticipate and prepare before taking a shot.

Battery Life

Because much of what a digital camera does consumes energy from the battery, they are known to drain batteries very quickly. One of the particularly power greedy functions unique to a digital camera is that of powering an LCD screen. Again there are a number of things users can do to assure they don’t run out of power and to reduce the rate at which the camera uses the energy.

To avoid a trickling discharge, batteries should be removed from the camera when the device won’t be used for more that a week or two and, likewise, a digital camera should be powered off if the user doesn’t anticipate taking a shot for another 30 minutes or so. Using the “sleep mode” is good also, to assure that even if the user forgets, the camera gets powered off.

Using the viewfinder instead of the LCD screen to frame shots is wise when you wish to save power. Users can also avoid using flash whenever their subject is more than 12 feet or so away, since the flash will be ineffective anyway and drain power needlessly. Those traveling with a digital camera also need to be sure to carry a backup battery to avoid problems.

A final recommendation is to use other power sources when possible. Use AC power when performing various functions such as downloading or use a card reader to download from the memory cards and remove the camera from the process entirely. Pictures can be edited on the computer rather than on the camera to save additional power.

The Viewing System

A digital camera often has an optical viewfinder which is separate from the lens through which the camera takes the picture. Thus, when a subject is somewhat near, what a photographer sees, and what the camera sees are two different things. Using the LCD to frame a shot is also difficult because in order to see the screen, the camera is held away from the body, making it difficult to hold the camera steady for a good shot. The fix for this is to use the “correction marks” visible through the viewfinder which approximate the border of the image that the camera is seeing versus using the LCD screen. This also allows the user to keep the camera closer to the body in a steady fashion.

Another option is to buy a camera with an electronic viewfinder which takes the image captured by the lens, and electronically transfers it to a display screen allowing the user to accurately frame the picture. Use of an electronic viewfinder however will increase power consumption.

The third option is to buy a digital camera with a TTL mechanism. With TTL, the photographer views a scene through the same lens that records the image and is thus able to frame a scene accurately. This option however is generally available only on more expensive camera models.

Despite these differences, digital cameras do offer some tremendous advantages; from being able to view photos instantly, edit them, print them at home, share them easily on the internet, and so forth which make them worth the small effort to adjust to their unique characteristics.

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Tags: batteries, Battery, battery life, camera model, camera models, digital cam, Digital Camera, Digital cameras, film, film camera, flash, images, lcd screen, memory, memory card, memory cards, optical viewfinder, optics, photo, photograph, photographer, photos, picture, pictures, pixel, resolution, traditional film camera, viewfinder

21 Sep 08 Find a Nice Digital Camera

Author: Komang Setiabudi

Where are you going today? Are you going alone or together with your friends or family? Don’t forget to bring your camera. Don’t leave home without your camera. A lot of unique thing happen in the street. You can capture anything with your camera.

What is your camera? Do you still have your grandfather’s camera? Many people still use SLR (single lens reflection) cameras. A SLR camera is great because you can create photography art. A professional photographer will use both digital and analog camera.

If you go to the city and enter the camera shops, there are not many conventional cameras available now. Most people are preferred to use a compact digital camera. A digital camera is slim, full with features and easy to use. You don’t have to bring a big size camera and film wherever you want to take some pictures.

When you need to buy a digital camera you must think about the price, brand, features, picture quality, mega pixel, services and guarantee, etc. You can choose many brands such as Kodak, Canon, Pentax, Panasonic Lumix, Leica, Casio, Nikon, Sanyo, Samsung, Sony, and other brand. A digital camera starts from 1.3 mega pixels and above 10 mega pixels. You can get a good quality picture from 4 or more mega pixel resolutions. Don’t buy a digital camera below the 4 mega pixels because the picture quality is not so good when you print your photo. Recently, Canon PowerShot, Casio Exilim, Sony Cyber-shot, Panasonic Lumix and other Chinese brand Mikona camera promote 12.1 Megapixel digital cameras. Wow…

The latest digital camera also equipped with face detection technology, high sensitive ISO, anti shake, anti blur, auto focus, internal editing, and other high tech features. Also you can connect your digital camera to view full HDTV 1080p for better images. You don’t have to buy a separate video camera if you are a traveler because a compact size digital camera also equipped with a capability to make a movie. It’s incredible.

Before you make a decision please consider the feature of the camera. Don’t forget to check the brochure and browse the information in the Internet. Make sure that the lenses size, zoom, and flash light, battery life, etc. fits your needs. Ask the shop owner about bonus if you choose a particular brand. Sometime they give some bonuses such as external memory or soft case. Most digital camera also include video capture capability, but make sure that you can make a video or movie with sound or audio. Video without audio is not complete. It’s a great idea if you purchase a digital camera in a promotion season. Digital cameras are now available for both professional photographers and amateur enthusiasts. A professional digital camera is expensive and the size it’s bigger than the compact size digital camera.

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