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21 Sep 08 Nikon Introduces F6 as Pinnacle of 35MM SLR Photography

F6™ Becomes the Next Legendary F-Series Camera That Offers Cutting-Edge Technologies to

MELVILLE, NY, SEPTEMBER 16, 2004 - Responding to the demands of professionals and enthusiasts around the world, (www..com) today introduced the F6™ - a flagship camera that seamlessly blends cutting-edge new technologies and uncompromising craftsmanship to offer enthusiasts the finest shooting experience an can offer.

The F6 benefits from the aggressive advancements in has made in response to an explosive demand for high-end . It embodies ’s latest technological advancements, such as the Multi-CAM200 11-area AF system for exceptionally high-speed autofocus operation with outstanding accuracy, and the i-TTL Creative Lighting System for incomparable . The F6 features a newly refined proprietary Metering system for improved accuracy in scene recognition and exposure. The camera also operates at highly subdued noise levels to ensure the ultimate shooting experience. For shooters, the F6 undoubtedly represents the epitome of SLR and cutting edge performance.

“While many professional have rapidly adopted digital in their workflow, there are several who enjoy the choice of using 35m , depending on the situation or circumstance they are photographing in. recognizes this, and with the F6 and the newly announced D2X camera, we are offering the best cameras in both categories, for a seamless experience in performance, features and usability,” said Jerry Grossman, vice president of Marketing, Inc.

The F6 is the sixth model in a legendary series of F-series professional from . First introduced with the F in 1959, the series has transcended newer challenges over the years with successive new models. The original F was succeeded by the F2 (1971), F3 (1980), F4 (1988) and the critically acclaimed F5 in 1996. Each of these cameras inherited select elements from its predecessors, including the legendary F mount and a consistent design philosophy to offer professionals tools of the highest caliber and performance. Each successive model also raised the bar for innovation and technological advancement to meet the increasingly diversified needs of professional . Today, tens of thousands of F-series and Nikkor are put to test daily around the world, helping make great . The new F6 promises to uphold ’s tradition of innovation and enduring value.

F6 offers New Features for Fanatics

The F6 earns its right to become the next flagship F-Series by incorporating remarkable new technologies and design enhancements that give who prefer the highest level of performance in an . In addition to incorporating ’s new Multi-CAM2000 11-area AF system and powerful i-TTL Creative Lighting System, the F6 also incorporates several fine refinements in design and construction. It features an improved Metering system for greater accuracy in scene recognition and exposure, as well as a new shutter unit crafted from DuPont™ KEVLAR® and a special aluminum alloy for unparalleled reliability, lighting-quick movement and precision. engineers have successfully subdued the camera’s operational sounds by using a professional echoic chamber to measure sound and vibration meticulously and then craft the camera with parts that have been highly refined for absolute minimum vibration, and frequency of movement attenuated to a level below that detectable by the human ear. Constructed on an aluminum-alloy die-cast chassis with magnesium-alloy front body and covers (top, bottom) and strategically placed rubber surfaces, the F6 is built like a tank, and has undergone several reliability and rigidity tests to ensure flawless performance. A self-diagnostic shutter incorporated in the camera has undergone testing to assure accurate release up to and beyond 150,000 cycles, even in the most extreme environmental conditions. The F6 undoubtedly goes beyond ’s uncompromising standards of quality, durability and rigidity that around the world expect and trust.

The F6 also features a variety of exciting, innovative control options such as a customizable function button, built-in data back functions, shooting data and compatibility with a new Multi Power Pack MB-40. This new power pack boosts the camera”s framing rate from a native 5.5 frames per second to a full 8 frames per second, allowing engineers to reduce the size of the F6 significantly from its predecessor, the F5. With the convenience and versatility afforded by 41 Custom Settings, can also fine-tune the F6 to suit their individual shooting preferences and requirements.

The new flagship SLR also boasts a number of dedicated accessories. These include the Multi Power Pack MB-40, interchangeable focusing screens (seven types), Data Reader MV-1 and camera cases. The F6 is scheduled to be available at authorized dealers in October 2004.

F6 Feature Highlights

High-precision shutter unit

No shutter unit in any other camera comes close to matching the precision and durability of the F6’s assembly. Created from cutting-edge materials - DuPontTM KEVLAR® and a special aluminum alloy - the blades of the shutter unit offer unparalleled reliability and are extremely lightweight, for lightning-quick movement. For enhanced accuracy, the movement of the blades was carefully analyzed during the design process using a high-speed video camera and computer simulations, enabling unprecedented precision even at of up to 1/8,000 second.

DuPontTM and KEVLAR® are trademarks and registered trademarks of DuPont or its affiliates.

Minimized operational sound and vibration

engineers were so intent on subduing the camera’s operational sounds that they used a professional audio room to properly gauge the sound quality and frequency. The degree of vibration to which every part of the camera would be subjected was measured. This meticulous approach has resulted in a camera comprised of parts that have been highly refined for absolute minimum vibration, and frequency of movement attenuated to a level below that detectable by the human ear.

Highly efficient mechanics

The development of the F6 marks the first time 3D computer movement analysis has ever been applied to an SLR. This technique reveals the degree of power distributed to or generated by particular parts in specific directions. This made it possible for to optimize the mechanical operation of the camera with fewer parts, leading to lower power consumption and higher durability

Harsh environmental testing

To ensure the camera could withstand the most severe conditions and environments, the F6 has been subjected to rigorous testing. The F6’s astonishing reliability is a function of ’s “the right material for the right place” approach. engineers considered countless situations for camera use, then submitted the F6 to real-life testing to virtually guarantee exceptional dependability wherever and whenever shoot.

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21 Sep 08 Nikon Introduces New SB-800 Speedlight With i-TTL Technology

Designed For D2H Professional , SB-800 Offers Full Wireless Remote Control for Multiple Speedlights; New Level of

MELVILLE, NY, JULY 22, 2003 - (www..com), the world leader in , today introduced the SB-800™ speedlight, the foundation for a new Creative Lighting System. The SB-800 features powerful new i-TTL™ control system for automatic balanced fill- and advanced wireless lighting that delivers outstanding results creative new possibilities. The SB-800’s i-TTL Balanced Fill- control utilizes ’s new Advanced Data Communication system to introduce improved monitor-pre- and wireless operation.

Designed for professional and enthusiasts, the SB-800 offers groundbreaking new features when used with ’s new D2H professional camera. These features include advanced wireless control for multiple SB-800 speedlights that are controlled by a master speedlight, new Auto FP high-speed sync, new Value (FV) lock, color information communication for improved and a new Wide-Area AF Assist Illuminator that is tailored to the D2H’s new 11-area Multi-Cam 2000 AF sensor module. Combined with other cameras, the SB-800 offers performance comparable to the highly successful SB-80DX speedlight.

“While developing the new D2H professional camera, recognized the opportunity to create a new speedlight system that could harness the revolutionary technology incorporated in the camera and respond to professional ’ needs. The result is the SB-800 speedlight, ’s most system, featuring revolutionary new i-TTL advanced wireless control ,” said Richard LoPinto, vice president for systems at , Inc. “The SB-800 will find creative uses in studios, remote locations and any number of -taking situations where need to carry a compact, versatile and powerful light system that works automatically and maintains tremendous creative control,” he added.

SB-800: Advanced Wireless Lighting Control for Easier Creative Lighting

The SB-800 speedlight system features new wireless technology that enables to fully control up to four groups of SB-800 speedlights wirelessly. This set of four includes one Master Controller and three remote groups - each of which can contain any number of SB-800 speedlights for total lighting control. A majority of features for speedlights within each group can be individually controlled from the Master Controller. These settings are made and confirmed on the Master Controller’s large dot-matrix . All speedlights within this wireless arrangement can operate in i-TTL mode for completely automatic exposures - which are calculated via a new monitor pre- function that measures light from each source and combines them with overall camera exposure readings - producing an accurate, well exposed with balanced lighting. Each group within the wireless arrangement can also be programmed to different modes such as i-TTL AA, or , or any combination of these modes.

One of the most appealing features of ’s i-TTL wireless system is the ability to adjust compensation settings on the fly for each group of speedlights, from the Master Controller. This makes controlling light output from speedlights placed in hard to reach locations simple and effortless. The SB-800 makes multiple as easy as using a single speedlight mounted on a camera, without the hassles of cables or stands.

In addition to wireless , the SB-800 offers significant new features designed for high-speed and exceptional overall accuracy. Highlights of these new features include:

- Auto Adjustment using Color Temperature Information: The SB-800 achieves a high level of when used with the D2H camera. With changes in the duration of light emitted by a speedlight, there are slight variations of color temperature. Using the D2H in Auto mode, the SB-800 communicates these slight variations in color data back to D2H and the camera’s auto system implements the fine adjustment needed for overall excellent .
- FV-Lock: FV-Lock ( Value Lock) is comparable to the way an AE-Lock functions in a camera. Once the camera measures a correct value, the SB-800 locks this value until the resets it - helping to maintain the value for correct exposure of the subject.
- Auto FP High-Speed Sync : The SB-800’s Auto FP function can automatically fire the speedlight in i-TTL mode at up to 1/8,000 second, offering excellent opportunities to use in bright light with fast aperture .
- Modeling : A modeling feature in the SB-800 fires a stroboscopic burst of light for approximately one second, allowing to visually confirm lighting and shadow effects before shooting.
- Quick Recycle Pack: Included with the SB-800 Speedlight is the SD-800 Quick Recycle pack that cuts recycling time in the SB-800 to as short as 2.7 seconds for full power manual .
- Additional features: Additional features in the SB-800 include coverage, bounce and rotating head, large LCD read-out panel, accessory filters for special color effects and emulation of fluorescent and incandescent lighting, robust locking shoe, and autofocus assist light.

Seamless Functionality Within ’s Total Imaging System

The SB-800 offers 3D Multi-Sensor Balanced Fill- function with ’s F5, F100, N80 and N75 and offers Matrix Balanced Fill- with the N65 . The SB-800 also provides D-TTL performance with cameras including the D1x, D1H, D1, and D100. With the new D2H camera, the speedlight offers advanced i-TTL control. The D2H is also fully compatible with all DX-series speedlights, including the SB-80DX, SB-50DX and SB-28DX. The SB-800 speedlight will be available at authorized dealer locations in the fourth quarter of 2003.

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20 Sep 08 Basic Understanding of your Digital Camera Flash

Author: Chris Marshall

Many of us do not think twice about the usage of our ’s assuming that the camera will use the automatically as needed. however can and should be manually set in many scenarios resulting in high quality digital .

The most common usage of is when there is not enough ambient light for example when taking an indoor digital in a dark room. There are many other ways in which you can use your ’s to get high quality digital . One such usage is fill-in .

Before setting your to and making more efficient usage of it you should know a bit more of the technology and history behind . has been around for more than a century. During the early days of was implemented as a powder that was literally lit by either fire or electrical current. At that time was a risky business. today use a safe implementation by utilizing electronic tubes that are automatically synchronized with the camera’s shutter.

You have two options for using with your . The first option is using the internal . Practically all have build-in units. Most cameras also allow the usage of an external unit. Such units can be either mechanically attached to the or they can be connected to the camera via a cable and mechanically positioned on a tripod or any other mechanism. They are synchronized and controlled by the . External units vary in price and features. They can have different maximum light energy that they can emit and different mechanical (tilting, skewing).

In automatic mode the camera sensors evaluate the amount of ambient light in the scene. The fires the if the amount of ambient light is not high enough. There are limitations to the cameras automatic sensors resulting in either firing the when it was not needed or vice versa.

In some scenarios the usage of can result in poor digital . For example when the object is too close to the the light will be too strong and will wash out the object. Another example is in scenarios where the creates unwanted shadows in the digital . Yet another example is exaggeration of details such as when shooting a digital of an older person the skin wrinkles and imperfections details can be overly detailed.

’s units have a certain effective range. This is a limitation of how much light energy the unit can emit. Internal units usually have shorter range than external units. If the object in the is outside of the range the will not be effective and the object will be dark. On the other hand if the object is too close to the unit or the unit emits too much energy the object will be washed out. If your object is outside of your unit effective range you should turn off the and use slow shutter preferably with a tripod or another stabilizing mechanism. If your units allows the setting of the light energy that will be fired (usually by setting the distance to the object) make sure that it is set right to prevent washed out objects.

In some scenarios there will be enough ambient light to take a digital but without the usage of the the digital quality will be very poor. In such scenario if the camera is left on automatic mode it will not fire the . For example daytime with an object that is shadowed. If the object is wearing a hat it can create shades on the object’s face or when the object is lit from the side the object’s nose can create shades too. Putting the in manual fill-in mode will force the to fire. The will lit those shadowed areas and prevent the shades in the final digital . The object of course must be in effective range. Another example is an object that is lit from behind such as when taking a digital of an object against a sunset. Without a fill-in the will likely be just a dark silhouette of the object.

These were some basic concepts behind usage. There are many other advanced options for your . For example bounce can result in great digital in that mode instead of pointing the directly at the object it is pointed to some reflecting surface like a wall or a special reflector. The result is more natural light and color rich digital .

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