21 Sep 08 NIKON UNVEILS NEW D40 - THE SMALLEST AND EASIEST-TO-USE NIKON DIGITAL SLR EVER [DETAILED PRESS RELEASE]

* D40 Inherits Incredible Picture Quality from Nikon’s Photographic Expertise, Making it Easy for Everyone to Take Breathtaking Pictures
* Features an All-New, Visually Intuitive Interface, In-Camera Editing and Built-In Help Features for Just $599.95** With a 3X Zoom-Nikkor Lens
MELVILLE, NY, NOVEMBER 16, 2006 - Nikon, (www.nikondigital.com) the world leader in high quality digital imaging, precision optics and photo imaging technology, today unveiled its new D40, the latest addition to its comprehensive line of digital SLR cameras. Designed to bring the picture performance, excitement and experience of Nikon’s digital SLR cameras to more customers than ever before, the D40 is an ultra-compact, lightweight 6.1-effective megapixel D-SLR that offers simplified new features, exceptional speed and a redesigned, visually-intuitive menu system that brings consumers a whole new level of simplicity in a digital SLR. The D40 also incorporates handling and performance advantages that eliminate the frustrations often associated with compact digital cameras, making it ideal for anyone who wants to capture spectacular digital pictures without complication.

“Digital SLR cameras have gained substantial interest among consumers looking for higher-quality pictures and faster handling response,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon Inc. “But perceived complexity and bulkiness of some models has discouraged some customers. With the D40, Nikon addresses these challenges with incredible ease of use, compactness and a remarkable range of features and technologies. Consumers can enjoy the satisfaction of Nikon digital SLR quality by simply pressing the shutter button and getting beautiful pictures with vibrant colors, stunning sharpness and outstanding detail. With the D40, even first-time digital SLR camera users will be thrilled with their results.”

Outstanding Image Quality
The D40 features a high-resolution 6.1-effective megapixel Nikon DX Format CCD image sensor and a highly advanced Nikon Image Processing Engine. Combined, these features produce exceptional image detail with vivid, true-to-life colors.

The D40 combines sophisticated exposure automation with options for complete user control to help make it the ideal camera for anyone ready to explore their creative potential with photography. Using Nikon’s exclusive 3D Color Matrix Metering II, the D40 assures accurate exposure control, even in difficult lighting conditions. Its frame-wide 420-pixel sensor instantly and automatically assesses and compares each scene’s brightness, contrast and color with a built-in database of information from over 30,000 real-world lighting scenarios, before setting the accurate exposure. For those who want more control over their shots, alternative metering options, such as spot metering, center-weighted metering and exposure compensation, are also available.

Precise, Quick Response
One of the hallmarks of Nikon’s digital SLR cameras is how fast they operate, not only when capturing images, but also when recording them to the camera’s SD memory card. The D40 proudly carries this tradition forward; the camera powers up and is ready to shoot in only 0.18 seconds.

With minimal shutter lag time and the ability to shoot 2.5 frames per second, up to 100 consecutive shots (in JPEG Normal mode), the D40 is ready to capture priceless expressions or special moments perfectly. Images are instantly processed and rapidly recorded to the SD memory card. Bright, clear preview images are also displayed in an instant on the D40’s 2.5-inch color LCD monitor.

The D40’s three-area auto-focus system also adds to the camera’s overall speed, delivering fast and precise focus under varying shooting conditions. Incorporating Nikon’s advanced Multi-CAM 530 AF Sensor Module, the three-area AF system, with central cross-type sensor operation, adds effective new focusing options and ensures greater ability to capture that perfect shot.

Designed for Life as it Happens
The D40 brings the fun, excitement and superior image quality of Nikon digital SLR photography to everyone. Its compact size and ideal ergonomics make it the digital SLR solution for pictures anytime, anywhere. Its bright and sharp viewfinder, with 0.8x magnification, ensures precise composition.

After shooting, share your new images with family and friends, or check sharpness, exposure and focus on the D40’s large 2.5-inch, 230,000-dot high-resolution color LCD monitor, which provides the ability to enlarge your shot up to 19 times. The operating menus have been carefully designed with color schemes and large fonts for quick, easy navigation through the camera’s options. Also, the newly introduced assist images help you select the appropriate settings for many camera features by showing illustrative end-result images typical of that setting.

The D40’s innovative information display can be shown in Classic format or with the new Graphic and Wallpaper formats for Digital Vari-Program modes and Program Auto, Shutter-priority Auto, Aperture-priority Auto and Manual (P/S/A/M) exposure modes.

The camera boasts refined ergonomics and design, born from Nikon’s extensive experience designing successful high performance SLR cameras for more than 50 years. The D40’s size, layout and operation of all controls are designed for maximum ease-of-use. The result is an incredibly compact, light SLR camera that is comfortable to handle and can go anywhere, anytime.

Creativity at Your Finger Tips
For anyone just beginning to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the D40’s Digital Vari-Program mode dial. The camera has eight preconfigured program modes that optimize the camera’s performance for specific shooting conditions, allowing photographers to take great pictures in challenging conditions that might otherwise be confusing or time-consuming. In Portrait mode, for example, the camera automatically optimizes the color, hue, and saturation levels to capture the most flattering skin tones, softens the focus of the background images to emphasize the face and applies a milder form of in-camera sharpening. The D40 includes a new Flash Off mode that shuts off the camera’s flash and boosts its ISO, so users can easily take pictures in places where flash photography is not allowed, inappropriate, or when they prefer the look of natural light. Users can also select from other Digital-Vari Program modes including Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait. As users gain experience with the camera, the D40 offers advanced controls that offer greater creative control over the look and feel of their pictures.

D40 photographers will enjoy the camera’s Image Optimize menu options that closely tailor results to the scene at hand, the intended use of an image or to the photographer’s custom preference. Sharpness, tone (contrast), color, saturation and hue optimization are controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White.

The D40 also features an image Retouch menu, with exclusive in-camera editing functions that promise to keep D40 shooters engaged when they’re not busy shooting. Options within the Retouch menu include:

- D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the picture.
- In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by flash.
- Trim: Images can be trimmed to produce smaller cropped versions of any file on the SD card for greater creative freedom and greater efficiency.
- Image Overlay: Merges a pair of selected RAW files to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar images.
- Monochrome settings: Convert any color image in the camera into a pleasing monochromatic picture, either in black-and-white, sepia or cyanotype.
- Filter Effects: Emulate and apply the effects of a skylight or a warming filter to any image stored on the SD card. A Color Balance menu within filter effects can also be used to make subtle shifts in color.
- Small Picture: Create a smaller version of any image in the camera for easy sharing and faster download.

Total Package: The Nikon Advantage
One of the key advantages Nikon digital SLR cameras offer is access to Nikon’s extensive system of lenses, Speedlights and accessories. The D40 is compatible with all Nikon AF-S and AF-I Nikkor lenses*, and comes packaged with a new 3X zoom 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens that incorporates cutting-edge Nikon optical technologies, such as ED glass and aspherical lens elements. This lens offers users a popular 3x zoom range, which conveniently covers picture angles that meet the needs of everything from tight portraits to wide-angle landscapes.

The D40 is also compatible with Nikon’s range of i-TTL technology enabled Speedlights including the SB-800, SB-600 and the recently introduced SB-400. A perfect companion for the D40, the SB-400 is an ultra-compact, lightweight Speedlight which is ideal for photographing subjects at extended distances or illuminating subjects with a softer, more natural appearing lighting effect with its bounce flash capability. With a guide number of over 98 feet the SB-400 provides all of the power and coverage that a D40 customer may demand for shooting group shots and reducing harsh shadows. All of the SB-400’s settings can be controlled automatically by the camera’s metering system or manually from the camera’s built-in menus. Keeping with the D40s remarkable ease-of-use, using the SB 400 Speedlight is as simple as sliding it on, turning it on and shooting.

The D40 comes with Nikon’s PictureProject software that makes transferring, organizing and sharing images fun and easy. The camera also includes a 30-day trial version for Capture NX software (optional), Nikon’s award-winning software that dramatically simplifies photo editing for JPEG, TIFF and Nikon RAW (NEF) format images. Designed specifically for photographers, Capture NX software provides a unique and easy-to-understand interface with tools that photographers need, but without the level of complexity and clutter of other image editing applications. Its patented new U Point™ technology simplifies picture editing by enabling photographers to enhance specific areas of a picture selectively, without the use of masks, selections, or layers. Capture NX also helps Nikon users realize the full potential of Nikon’s RAW (NEF) file, with robust processing capabilities for the highest quality results from NEF files.

The D40 camera and the new 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens will be packaged together and made available beginning December 2006 for an estimated selling price of $599.95**. For more information, please visit www.nikonusa.com.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.

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21 Sep 08 NIKON REDEFINES”SLIM COMPACT DIGITAL CAMERA” WITH THE INTRODUCTION OF THE COOLPIX S9

New compact camera delivers style and substance in an ultra portable package at an affordable price

MELVILLE, NY (August 24, 2006) - Nikon is pleased to introduce the latest addition to its Style series of digital cameras, the COOLPIX S9. The embodiment of fun, function and fashion, the S9 boasts 6.1 megapixels in a slim, stylish body. The camera is equipped with a 3x Zoom-Nikkor ED glass lens ensuring sharpness with creative freedom, and a 2.5 inch LCD screen for effortless image composition and display. In addition, Nikon’s In-Camera Image Innovations ease the picture-taking process.

“Aimed at the style-savvy consumer who wants a fashionable camera at an exceptional price, the S9 blends beautiful aesthetic attributes and advanced imaging technology,” says Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. “The S9’s sleek design paired with its ability to take sharp, beautiful pictures allows consumers to capture their memories in style.

Available for the first time in a COOLPIX camera, the S9 offers a Stop-Motion feature for creating fun, stop-motion animated video shorts. To use the feature, the consumer simply needs to pose an object they want to animate, take a picture, re-position the object and photograph again. Opaque versions of previous shots are shown on the camera’s LCD to assist users when positioning and repositioning their object. Once shooting is completed, the S9 automatically creates a Quicktime™ video of the object’s movement in-camera.

For ease of use, the COOLPIX S9 is equipped with a One-Touch Portrait Button, which activates Nikon’s In-Camera Image Innovations to fix common photo problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The S9 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that automatically identifies and saves the sharpest image from a series.

Similar to other COOLPIX cameras, the S9 has 15 scene modes, 4 with scene assist that automatically program cameras settings such as flash and focus for great pictures in a variety of locations and situations.

The S9 features a Date Counter, which provides a visual in-camera countdown to a special occasion as well as a Time Zone function that allows the setting of multiple time zones for easy image sorting after traveling.

The COOLPIX S9 successfully packs all of these features into an ultra-slim, compact metal body. The camera’s wave surface body is pleasing to the hand as well as to the eyes as it is comfortable to hold and ultra-portable.

For transferring pictures to computers and other peripherals, the S9 is USB compatible. The camera utilizes a rechargeable EN-EL8 Li-ion battery and can take up to 190 shots on a single charge. For storage, the S9 has 24MB of internal memory and is SD memory card-compatible. The S9 comes with Nikon’s PictureProject Software for the importing, editing and organization of images.

The COOLPIX S9 will be available in stores, September 2006 with an MSRP of $249.95. For more information about the S9 and the full line of COOLPIX cameras, please visit www.nikondigital.com.

* Face-recognition capability may be limited in some shooting conditions

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.

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21 Sep 08 NIKON’S NEW D80™ DIGITAL SLR CAMERA BRINGS ADVANCED PERFORMANCE AND UNMATCHED CREATIVE CONTROL TO PHOTO ENTHUSIASTS

* 10.2 Megapixel D80 Offers Outstanding Performance, Ease Of Use, Versatile Personal Control and Exciting In-Camera Editing Tools
* All New 7.5x 18-135mm f/3.5-5.6G AF-S IF-ED DX Nikkor Lens Included with the D80 Outfit Creates a Compelling Option for Photo Enthusiasts

MELVILLE, NY, AUGUST 9, 2006 - Building on the extraordinary success of the D70 and D70s, Nikon® (www.nikondigital.com) today introduced the new D80™ digital SLR camera - an impressively featured, high performance camera that incorporates Nikon’s latest digital and photographic technologies, and offers advanced features as well as automated operation to satisfy any photographer with the passion to create beautiful photographs and preserve special moments. With a new 10.2 effective megapixel DX Format CCD image sensor and an exclusive high-resolution color processing engine inherited from Nikon’s latest professional digital SLR cameras, the D80 can render images with incredible resolution, sharp detail and vibrant color that is unmatched in this class of cameras. And it can shoot these images fast - at speeds of up to 3 frames per second, for up to 100 consecutive shots (in JPEG Normal mode), ensuring that the camera’s always ready for the next fleeting moment.

The D80 works with the efficiency and grace of a fine-tuned instrument, powering up in only 0.18 seconds and capturing a picture with an imperceptible shutter lag time of just 80 milliseconds (0.08 seconds). A new 11-area auto-focus system detects focus with superb precision and can even track a moving subject across the frame, shifting focus instantly and automatically to any of the 11 auto-focus points that detect the subject. The D80’s large, bright 0.94x viewfinder affords a remarkable view not found in many digital SLRs, making critical composition easier and more pleasing. The camera’s rechargeable battery can last up to 2700 shots on a single charge, while also providing a real-time Fuel Gauge of the percentage of charge remaining in the battery at all times. And like all Nikon digital SLR cameras, the D80 feels solid and substantial while being both compact and comfortable. But more experienced photo enthusiasts will admire the D80 most for its bevy of creative controls and features that make photography with the camera so much more enjoyable and rewarding. Its new Optimize image menu, for instance, offers complete control over the look and feel of your pictures, allowing you to boost saturation and create pictures with vivid color, or shoot black-and-white pictures with a choice of four filtration effects, or even create your own custom look that expresses personal style and creativity. Other creative tools include an all-new image Retouch menu for in-camera image editing, built-in i-TTL flash control with the ability to control up to two remote groups of Speedlights, as well as over 32 Custom settings to customize several attributes of the camera’s performance.

“The Nikon D70 and D70s cameras proved to be extraordinarily successful due to the excellent value they offered to passionate photo enthusiasts when each was introduced. They offered an ideal balance of features, performance, innovation and price, making them appealing to a very broad range of photographers. With the introduction of the D80, Nikon is significantly raising the bar for a camera in this class,” said Edward Fasano, general manager for Marketing, SLR System Products at Nikon Inc. “By bringing high-end features and technologies inherited from our professional line of cameras to the passionate photo enthusiast, while making the camera simpler and more enjoyable to use, we believe the D80 will represent the ’sweet spot’ for anyone looking for a new level of digital SLR camera performance and value. Paired with the new 7.5x 18-135mm f/3.5-5.6G AF-S IF-ED DX Zoom-Nikkor lens, the D80’s performance and versatility becomes even more compelling for consumers,” he added.

Unrivaled Image Quality
At the heart of any digital camera lies its image processing engine - a sophisticated processor that determines, among other things, the overall color rendering and image quality of pictures taken with the camera. One of the key advances developed for the D80 is Nikon’s own high-resolution image processing engine that inherits best-of-breed technologies from Nikon’s latest professional digital SLR cameras, including color independent analog pre-conditioning and high-precision 12-bit digital image processing algorithms, which combine to produce natural-looking images that benefit from faithful color and tone reproduction. A new dedicated high-performance processing chip greatly accelerates performance on all levels, while also achieving lower power consumption, assuring more pictures per battery charge.
The D80 also benefits from Nikon’s exclusive 3D Color Matrix Metering II, to ensure accurate exposures, even in the most challenging lighting conditions. Evaluating, rather than merely measuring or averaging the true content of each scene, input from the system’s frame-wide 420-pixel sensor is automatically referenced against an onboard database of over 30,000 scenes from actual photography to calculate final exposure value. Variable Center-Weighted metering and Spot metering centered on the active focus area are also available, as are exposure compensation and auto exposure bracketing. Sophisticated exposure automation combined with options for complete user control help to make the D80 an ideal high-performance digital SLR for passionate photography enthusiasts.

Speed to Burn
One of the hallmarks of Nikon’s digital SLR cameras is how fast they operate, not only when capturing images, but also when processing them. The D80 proudly carries this tradition forward. Not only is the camera powered up and ready to shoot in only 0.18 seconds, it also reacts at blazing speeds when the shutter button is pressed. With a minimal shutter lag time of just 80 milliseconds (0.08 seconds), and the ability to shoot 3 frames per second up to 100 consecutive shots (in JPEG Normal mode), the camera is ready to shoot whenever that priceless expression or special moment presents itself. Images shot are processed instantly and recorded rapidly to the inserted SD memory card. Preview images are also displayed near instantly.
The D80’s new 11-area auto-focus system also fulfills its role in the overall speed of the camera, delivering fast and precise focus under varying shooting conditions. Adopting a refined version of Nikon’s advanced Multi-CAM 1000 AF Sensor Module, this new 11-area AF system with center area wide-frame operation adds effective new focusing options that will instill greater confidence in getting the desired shot. An all-new Auto-Area AF mode measures all eleven focus areas and automatically determines which of them are on the primary subject.

Creativity Comes Standard
The Nikon D80 is designed to inspire creativity at every level. For this reason, the camera includes a wide assortment of features and tools to empower all kinds of users, ranging from the novice to the seasoned pro, to pursue their creative vision, instantly and right from within the camera.
D80 photographers will enjoy the camera’s built-in Multiple Exposure mode for unique composite image effects, or the Optimize menu options that closely tailor results to the scene at hand or the intended use of an image or to a custom preference of the photographer. Optimization of sharpening, tone (contrast), color, saturation and hue is controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White. The black-and-white mode can be customized using red, green, yellow and orange filter effects as well as image sharpening and tone compensation.

The D80 also features an all-new image Retouch menu, with exclusive in-camera editing functions that will certainly keep D80 users engaged when they’re not busy shooting. Options within the Retouch menu include:

* D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the picture
* In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by flash.
* Trim: Images can be trimmed within the camera to produce smaller files with reduced display sizes for easy sharing or greater efficiency for specific end purposes.
* Image Overlay: Merges a pair of selected RAW files taken with the D80 to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar images
* Monochrome settings: Monochrome settings can be applied to any color image in the camera, to convert it to a pleasing monochromatic picture, either in black-and-white, sepia or cyanotype
* Filter Effects: Can be used to emulate and apply the effects of a Skylight filter or a Warming filter to any image stored on the inserted SD card. A Customized Color menu within filter effects can also be used to make subtle shifts in color to any image in the camera.

For anyone just beginning to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the Digital Vari-Program mode dial on the camera. The D80 has seven preconfigured program modes to optimize the camera for specific shooting conditions and greatly increase the chances of taking a great photograph. In “Portrait” Mode, for example, the camera automatically optimizes the color, hue, and saturation levels to capture the most flattering skin tones, softens the focus of the background images to emphasize the face and applies a milder form of in-camera sharpening. Users can choose from Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait.

The D80 also offers creative ways to share pictures, with its built-in Pictmotion slideshow feature, which includes style selections that control transitions and background music. Shows can be enjoyed on the 2.5-inch LCD, or complete with audio on a television when connected via the supplied AV cable.

Creature Comfort
The D80 features refined ergonomics and design, borne from Nikon’s extensive experience designing successful SLR cameras for over 50 years. As a result, the camera is incredibly comfortable to use and handle, and incorporates several new features that enhance its usability. The D80 features a large and bright viewfinder with large 0.94x magnification to ensure the clearest view possible for precise composition. Included is a built-in diopter adjustment control knob also makes it easier to fine-tune the view to match eyesight. The viewfinder’s integrated grid display can also be turned on to assist with composition.
A large new 2.5-inch 230,000-dot high-resolution LCD provides an ultra-wide 170-degree viewing angle from all directions. Navigating the spacious preview of your images is easy with a new dedicated Zoom button, magnifying images on screen up to 25 times their original size. A new RGB histogram display aids in evaluating exposures with greater precision. Other playback options include single frame, 4 or 9-image thumbnail display, an improved histogram display and highlight point display. A new menu interface featuring refinements to the carefully chosen color scheme and increased font size makes navigation easier on the eye, easier to understand and easier to use. Menus can be customized to display only selected items using the new “My Menu” set.

The D80 is slimmer and more compact than its predecessors, and remains true to Nikon’s commitment to intuitive operation. The size, layout and operation of all buttons and controls are designed for maximum ease of use.

System Strength
With the D80, users also have complete and seamless compatibility with Nikon’s extensive Total Digital Imaging System, and the camera is designed to take advantage of many of the technologies built into Nikon accessories. The D80’s powerful built-in Speedlight is compatible with Nikon’s Creative Lighting System, and can wirelessly control up to two groups of Speedlights in full TTL mode, taking the guesswork out of multiple flash photography. Compatible Speedlights within the Creative Lighting System include the SB-800, SB-600 and Nikon’s Wireless Close-up Speedlight Systems, featuring the SB-R200.
The D80 also offers unprecedented compatibility with Nikon’s extensive selection of AF Nikkor lenses as well as new DX Nikkor lenses, which are designed exclusively for use with Nikon DX format digital SLR cameras. Nikkor lenses, famous for optical superiority, add to the D80’s ability to deliver outstanding images.

The D80 will also have an optional MB-D80 battery pack available, extending the shooting capability in an ergonomic design that adds shooting stability. Able to run on either one or two EN-EL3e rechargeable batteries or six AA-size batteries, the pack also features an additional command dial and alternative buttons for shutter release and AE-Lock/AF-Lock that make vertical shooting more comfortable.

The D80 is also fully compatible with Capture NX software (available for purchase separately), Nikon’s highly versatile and elegantly simple new photo editing solution designed to help photographers tap the full potential of NEF (RAW) images. Featuring an innovative user interface that provides easier access to powerful and visually intuitive enhancement tools, Capture NX’s powerful photo image processing and editing tools can also be applied to JPEG and TIFF files to satisfy a broader range of photofinishing needs and applications.

The D80 will be available beginning September 2006 for an estimated selling price of $999.95** for body only and $1299.95** for body and lens outfit, including the new 18-135mm f/3.5-5.6G AF-S IF-ED DX Nikkor Lens. For more information, please visit www.nikonusa.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.

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21 Sep 08 Nikon Announces Seven New COOLPIX Cameras With Consumer’s Digital Photography Needs in Mind

Nikon’s New COOLPIX Digital Cameras Put Performance and Style in Your Life

Nikon Announces Seven New COOLPIX Cameras With Consumer’s Digital Photography Needs in Mind

Nikon’s New COOLPIX Digital Cameras Put Performance and Style in Your Life

MELVILLE, N.Y., Feb. 21 — Looking for a premier digital camera with your needs in mind? Whether you’re a first time digital camera consumer, looking to update your old digital camera, a person who enjoys sharing your pictures or an experienced photographer looking for a compact digital camera, Nikon’s 2006 COOLPIX line has a camera and feature set that is right for you. Today, Nikon announced the addition of seven new COOLPIX cameras adding to its Life, Style and Performance Series. Developed with the consumer in mind, Nikon has combined exceptional features with world-renowned quality design and style at attractive prices.

“Consumers requested small, sharp, powerful and easy-to-use digital cameras that can capture and share moments and memories,” says Bill Giordano, General Manager of Consumer Product Marketing for Nikon Inc. “From entry-level to advanced technologies our designers and engineers have done an outstanding job of adopting design styles and intuitive technology that directly address what the consumer asks for — a camera that looks great and performs just as
well.”

Unique to COOLPIX digital cameras, and now for the first time available throughout the line-up, is Nikon’s Exclusive Feature System, which gives users the power to automatically improve recorded images in-camera. This combination of in-camera features provides a quick, easy and seamless answer to underexposed pictures due to excessive backlight or insufficient flash,
blurry or out-of-focus shots and red eyes. The system includes:

– In-Camera Red-Eye Fix(TM): automatically detects and corrects red eye, a common condition that occurs in flash photography. You may never see red eye again.
– Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
– D-Lighting: selects and creates a copy of images with excessive backlight or insufficient flash illumination, adding light and detail where necessary.
– Blur Warning: alerts the user that a shot has resulted in a blurry picture allowing for it to be retaken before leaving the scene.
– Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

In addition, every new COOLPIX camera features TV Quality Move Mode** function (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of White Balance selection and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all
functions throughout the menu.

Memories Made Easy with Nikon’s COOLPIX L-Series

If you are looking for an easy to use, compact digital camera that takes great pictures right out of the box, the Nikon COOLPIX L Series is a perfect fit. The COOLPIX L2, L3 and L4 feature high-quality components, including a 3x optical Zoom-Nikkor lens, a big, bright, 2.0-inch LCD and a streamlined design (less than 1″ thick) which contributes to the camera’s style and operation.

Adding to the cameras’ portability, each camera is AA-size battery and SD memory card compatible. With generous effective megapixel values of 6.0 for the COOLPIX L2, 5.1 for the COOLPIX L3 and 4.0 for the COOLPIX L4, users have the ability to produce clear, crisp pictures. A choice of 15 Scene Modes - including four with Scene Assist - Best Shot Selector (BSS), Single and Continuous AF, Choice of White Balance and Noise reduction help users create pictures with optimal results.

The L2 and L3 will be available in late February 2006 with MSRP’s of, $199.95 for the L3 and $249.95 for the L2. The L4 will be available in March 2006 with an MSRP of $149.95

Brilliance Made Beautiful with Nikon’s COOLPIX S Series

The stylish Nikon COOLPIX S5 and S6 combine high-quality imaging performance with impressive digital photo sharing technology. The sleek, modern wave design of the S Series cameras, along with 6.0 effective megapixels and a 3x optical Zoom-Nikkor ED Glass lens, make them ideal for the user who wants a camera with added style. Sharing digital images is easy with the new Pictmotion(TM) function, which allows users to select their favorite images, choose one of five royalty-free, pre-installed music files, or their own choice of music***, and automatically produce slide shows with pace and transition selected to match the music and style. Slide shows can be played back with ease on the S5’s 2.5-inch LCD of the S6’s 3.0-inch LCD, each of which is viewable for a wide 170-degree angle.

The incorporation of a Rotary Multi Selector allows for easy scrolling through the newly designed menu system and breezing through picture playback at up to 10 frames per second. Also included in the new S Series is a standalone One-Touch Portrait button conveniently located on the top of each camera, giving users instant access to the In-Camera Red Eye Fix and Face Priority AF options.

To ensure quality photos in various shooting environments, users have the option of 16 scene modes, 17 for S5 with Underwater mode****, including four modes with Scene Assist.

The COOLPIX S6 features an additional advantage of built-in WiFi capability, allowing for wireless transfer of pictures to a computer and wireless printing***** with any PictBridge enabled printer.

The COOLPIX S5 and S6 will be available nationwide in March 2006. The S5 has an MSRP of $349.95 and the S6 $449.95.

Passion Made Powerful with Nikon’s COOLPIX P-Series

The Nikon COOLPIX P3 and P4 digital cameras combine 8.1 effective megapixels with a range of advanced in-camera technologies. Designed for the photographer who enjoys customization and the ability to control their photography, the P Series cameras feature an innovative Vibration Reduction (VR) capability. Originally developed for Nikon SLR lenses, VR capability is available in two modes (Normal and Active) in order to compensate for camera movement. VR Normal compensates for minor movements, most often associated with handheld shooting, while VR Active compensates for more pronounced movements, such as the vibration of a moving vehicle.

The P3 and P4 give users the flexibility of a full array of exposure control settings. Covering a broader area of the frame, the new 11 wide-area AF achieves better results in more diverse compositions - leaving photographers free to concentrate on the shot while the camera automatically achieves superior, sharp focus. In addition, there are 16 shooting modes, including nine advanced scene modes that allow photographers to produce pictures better suited to their own personal tastes - through the use of three effects that vary brightness, color intensity, sharpness noise reduction and more. To help photographers capture the action as it happens, both cameras feature continuous shooting at up to 1.8 frames per second, which is
complimented by a five shot buffer that allows users to shoot in a continuous burst, with the camera recording the last five images taken.

The COOLPIX P3 comes with built in Wi-Fi capability that allows for wireless transfer of pictures to a computer and wireless printing***** with any PictBridge enabled printer.

The COOLPIX P3 and P4 will be available in March 2006 with a MSRP of $449.95 and $399.95, respectively.

* Face-recognition capability may be limited in some shooting
conditions.
** COOLPIX L4 does not record sound in the Movie Mode.
*** Via PictureProject for Windows only.
**** Requires new FJ-CP-1 - Field Jacket - Price TBD
***** Requires optionally available Wireless Printer Adapter PD-10.

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Tags: Battery, compact digital, compact digital camera, coolpix l3, digital cam, Digital Camera, Digital cameras, digital image, digital images, digital photograph, digital photography, exposure control, flash, flash photography, images, lense, lenses, megapix, megapixel, megapixels, memories, memory, memory card, nikon, nikon coolpix, nikon inc, optical zoom, photo, photograph, photographer, photographers, photography, photos, picture, pictures, pixel, quality photo, quality photos, red eye, sd memory card, sharpness, white balance, zoom

21 Sep 08 Nikon COOLPIX Makes Memories Easy and Affordable

User Friendly Cameras with High-Quality Components

MELVILLE, NY (February 21, 2006) - The Nikon COOLPIX family of digital cameras is pleased to announce the addition of three new cameras in its L, or Life, series. The Nikon COOLPIX L2, L3 and L4 combine high-quality design and construction with easy to use features available at affordable prices. All three cameras boast a sharp 3x optical Zoom-Nikkor lens, a big, bright 2.0-inch LCD and lightweight, compact body style (slimmest in it’s class with AA-type batteries) while offering high resolution of 6.0 effective megapixels for the COOLPIX L2, 5.1 effective megapixels for the COOLPIX L3 and 4.0 effective megapixels for the COOLPIX L4.

“The COOLPIX L-series cameras are ideal for entry-level to intermediate users who are looking for easy to use, beautifully designed cameras” says Bill Giordano, General Manager of Consumer Product Marketing for Nikon, Inc. “Each of these cameras feature Nikon’s Exclusive Feature System, which helps users improve their images in-camera. With these attractive price points and easy operability, anyone can take better pictures right out of the box.”

Nikon has developed the L Series with the snapshot consumer in mind and created well-featured cameras that can easily turn those snapshots into lasting memories. Unique to COOLPIX digital cameras, and now for the first time available throughout the line-up, is Nikon’s Exclusive Feature System, which gives users the power to automatically improve recorded images in-camera. This combination of in-camera features provides a quick, easy and seamless answer to dark pictures, blurry or out-of-focus shots and red eyes. The system includes:

- In-Camera Red-Eye Fix™: automatically detects and corrects red eye, a common condition that occurs in flash photography. You may never see red eye again.
- Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
- D-Lighting: selects and creates a copy of images with excessive backlight or insufficient flash illumination, adding light and detail where necessary.
- Blur Warning: alerts the user that a shot has resulted in a blurry picture allowing for it to be retaken before leaving the scene.
- Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

Additionally, the L Series cameras include handy features such as, TV Quality Movie Mode** function (recording movies at up to 30fps with sound on the L2 and L3), Single and Continuous AF, Choice of White Balance and Noise Reduction to ensure better color reproduction in darker lighting conditions.

The COOLPIX L2, L3 and L4 all have a streamlined, easy to carry design that features a smooth, stylish finish and a curved grip that contributes to both design elegance and shooting stability. Adding to the cameras’ convenient portability, all of L-series models are AA-size battery and SD memory card compatible, with 32 MB of internal memory for the L2 and L3 and 16MB for the L4. If the user is unsure of which camera setting to use, the on-camera Help button can be pressed to display simple explanations for functions in the main menu. Each camera is packaged with a complimentary copy of Nikon’s PictureProject™ Software.

The big, bright, easy-to-view 2.0-inch LCD features new icons, function selection and color scheme and a choice of 15 Scene Modes - including four with Scene Assist, which displays useful framing guides in the monitor helping the user to compose the shot with optimal results - providing users with the ability to achieve crisp, clear images in a variety of situations such as Beach/Snow, Fireworks, Museum, Party/Indoor and more.

The COOLPIX L2 and L3 will be available in late February 2006 with MSRP’s of $199.95 for the L3 and $249.95 for the L2. The COOLPIX L4 will be available in March 2006 with an MSRP of $149.95. For more information about the L-series cameras and other COOLPIX cameras, please visit www.nikondigital.com.

*Face-recognition capability may be limited in some shooting conditions.
** COOLPIX L4 does not record sound in the Movie Mode.

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Tags: batteries, Battery, coolpix l3, digital cam, Digital Camera, Digital cameras, flash, flash photography, images, internal memory, megapix, megapixel, megapixels, memories, memory, memory card, new camera, nikon, nikon coolpix, nikondigital, optical zoom, photo, photograph, photography, picture, pictures, pixel, red eye, resolution, sd memory card, snapshots, white balance, zoom

21 Sep 08 COOLPIX P3 and P4 Offer Powerful Performance

Nikon Incorporates SLR-Inspired Technology Into a Compact Digital Camera

MELVILLE, NY (February 21, 2006) - Nikon today announced the COOLPIX P3 and P4, an expansion to its more advanced and feature-rich P, or Performance, Series of digital cameras. Designed for the photographer who enjoys a high level of control, advanced imaging technologies and the ability to take creative control of their photography, these two exciting new cameras combine 8.1 effective megapixels with a wide range of advanced in-camera technologies, taking compact digital photography to the next level.

“The COOLPIX P3 and P4 are the perfect camera for consumers who are looking for a customizable photography experience,” says Bill Giordano, General Manager of Consumer Product Marketing for Nikon, Inc. “These cameras take many technologies first available in Nikon’s SLR line and makes them readily and easily available to consumers looking for a capable, compact digital camera at a very attractive price.”

Nikon has added its Vibration Reduction (VR) system, a feature adapted directly from Nikon’s world-renowned SLR lenses, to the P Series cameras allowing them to capture rock-steady images at shutter speeds of up to three stops slower that could normally be hand held. VR capability is available at the push of a button in two modes (Normal and Active) in order to compensate for camera movement. VR Normal compensates for minor movements, most often associated with handheld shooting, while VR Active compensates for more pronounced movements, such as the vibration of a moving vehicle. An electronic adaptation of Vibration Reduction also applies to movie shooting, allowing for sharp video in low light conditions and keeping subjects clear during panning while helping to support faster framing on the cameras’ incredible, bright 2.5-inch LCD.

COOLPIX P Series digital camera users will enjoy the flexibility of a full array of exposure control settings similar to Nikon’s SLR models. Covering a broader area of the frame, the new 11 wide-area AF achieves better results in more diverse compositions - leaving photographers free to concentrate on the shot while the camera automatically achieves superior, sharp focus almost anywhere in the frame. In addition, there are 17 shooting modes, including nine advanced scene modes that allow photographers to produce pictures better suited to their own personal tastes - through the use of three effects that vary brightness, color intensity, sharpness, noise reduction and more.

To add even greater control, both cameras offer Aperture-priority Auto mode to let photographers benefit from aperture control in 1/3EV steps. Users can select large apertures for attractive background blurring or stop down to small apertures to extend crisp focus into the distance - all while the camera automatically selects the most appropriate shutter speed for optimized exposure.

To help photographers capture the action as it happens, both cameras feature continuous shooting at up to 1.8 frames per second, which is complimented by a five shot buffer that allows users to shoot in a continuous burst, with the camera recording the last five images taken. This speed allows the P Series cameras to be a great companion for SLR shooters looking for a smaller but powerful camera to take anywhere.

An addition to the successful COOLPIX P1 and P2 cameras, the new P3 also comes equipped with the ability to transfer images wirelessly through the camera’s built in Wi-Fi feature*. Nikon’s wireless solution is fun and convenient and allows consumers to send their pictures wirelessly to a computer. In addition, pictures can be sent wirelessly to any PictBridge-enabled printer**. The Wi-Fi feature to transfer images to a computer is built into the camera and requires no additional accessories.

Unique to COOLPIX digital cameras, and now for the first time available throughout the line-up, is Nikon’s Exclusive Feature System, which gives users the power to automatically improve recorded images in-camera. This combination of in-camera features provides a quick, easy and seamless answer to underexposed pictures due to excessive backlight or insufficient flash, blurry or out-of-focus shots and red eyes. The system includes:

- In-Camera Red-Eye Fix™: automatically detects and corrects red eye, a common condition that occurs in flash photography. You may never see red eye again.
- Face-Priority AF***: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
- D-Lighting: selects and creates a copy of images with excessive backlight or insufficient flash illumination, adding light and detail where necessary
- Blur Warning: alerts the user that a shot has resulted in a blurry picture allowing for it to be retaken before leaving the scene.
- Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

Additionally, the P Series cameras include handy features such as, TV Quality Movie Mode
function (recording movies at up to 30 fps with sound limited only by the available memory, Single and Continuous AF, Choice of White Balance and Noise Reduction to ensure better color reproduction in darker lighting conditions.

The COOLPIX P3 and P4 will be available in March 2006 with a MSRP of $449.95 and $399.95, respectively. The Wireless Print Adaptor (PD-10) is currently available and has an MSRP of $49.95. For more information about these models and other COOLPIX cameras, please visit www.nikondigital.com.

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Tags: compact digital, compact digital camera, digital cam, Digital Camera, digital camera user, digital camera users, Digital cameras, digital photograph, digital photography, exposure control, flash, flash photography, images, lense, lenses, megapix, megapixel, megapixels, memory, new camera, nikon, nikon inc, nikondigital, photo, photograph, photographer, photographers, photography, picture, pictures, pixel, red eye, sharpness, shutter speed, shutter speeds, white balance

21 Sep 08 Nikon COOLPIX Style Series Adds Slideshows With Your Music and Wave Design

Nikon’s New 6.0-megapixel COOLPIX S5 and S6 Perform As Great As They Look

MELVILLE, NY (February 21, 2006) - Nikon today announced a stylish and edgy addition to the Nikon COOLPIX S, or Style, Series of digital cameras. The new COOLPIX S5 and S6 combine high-quality imaging performance with impressive new Pictmotion™ photo sharing technology to make the S5 and S6 the must-have compact digital camera. Both the S5 and S6 have sleek, slim wave designs, appealing to users who want their cameras to look as great as the pictures they take. Each camera boasts 6.0 effective megapixels and features a 3x Zoom-Nikkor ED Glass lens.

“Along with other products of great design, Nikon’s new COOLPIX S Series encompasses all things desirable. It’s a great union of form and function,” says Bill Giordano, General Manager of Consumer Product Marketing for Nikon Inc. “Beyond style, the introduction of Pictmotion technology, huge, bright LCD screens and a new Rotary Multi Selector turn the S5 and S6 cameras into fun tools for taking and sharing digital images.”

Unique to COOLPIX digital cameras, and now for the first time available throughout the line-up, is Nikon’s Exclusive Feature System, which gives users the power to automatically improve recorded images in-camera. This combination of in-camera features provides a quick, easy and seamless answer to dark pictures, blurry or out-of-focus shots and red eyes. The system includes:

- In-Camera Red-Eye Fixâ„¢: automatically detects and corrects red eye, a common condition that occurs in flash photography. You may never see red eye again.
- Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
- D-Lighting: selects and creates a copy of images with excessive backlight or insufficient flash illumination, adding light and detail where necessary.
- Blur Warning: alerts the user that a shot has resulted in a blurry picture allowing for it to be retaken before leaving the scene.
- Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

Making it simple and convenient to take stunning portraits, a standalone One-Touch Portrait Button featured on both the S5 and S6, gives users instant access to the Face Priority AF and In-Camera Red Eye Fix options. To ensure quality photos in various shooting environments, users have the option of 16 scene modes,17 for S5 with Underwater mode**, including four modes with Scene Assist and a TV Quality Movie Mode function that records moving memories at 30fps with sound.

Sharing digital images is made easy with the new Pictmotion technology, which puts a creative new spin on the average in-camera slide show. By allowing users to select their favorite recorded images and matching one of five royalty-free, pre-installed music files on the camera, or your own choice of music***, Pictmotion automatically analyzes all the elements to produce in-camera slide shows that look great and are fun to share with others. The COOLPIX S5 and S6 provide quality playback of sound and the bright, sharp expanded 2.5 and 3.0-inch LCD’s – with an impressively wide 170-degree viewing angle - make it easy for everyone to see.

With the incorporation of a new Rotary Multi Selector, users can easily scroll their way through the newly designed menu system or breeze through picture playback at up to 10 frames per second. Another new feature for the COOLPIX S5 and S6 includes a calendar function that automatically sorts images according to the date that they were taken. For added in camera assistance, Nikon created a Help button, which is now standard on all Nikon’s new COOLPIX cameras. This component provides easy-to-understand explanations for functions on the main menu.

Supporting both 80211.b and 80211.g WiFi standards, the built-in WiFi on the COOLPIX S6 allows for wireless transfer and printing of pictures to any PictBridge-enabled printer. For wireless printing of pictures without a computer Nikon offers the accessory Wireless Printer Adapter PD-10.

The COOLPIX S5 and S6 will be available nationwide in March 2006. The S5 has an MSRP of $349.95 and the S6 $449.95. For more information about this and other COOLPIX cameras, please visit www.nikondigital.com.

* Face-recognition capability may be limited in some shooting conditions.
**Requires new FJ-CP-1 Field Jacket Price TBD
***Via PictureProject for Windows only.

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Tags: compact digital, compact digital camera, digital cam, Digital Camera, Digital cameras, digital image, digital images, flash, flash photography, images, lcd screen, lcd screens, megapix, megapixel, megapixels, memories, nikon, nikon coolpix, nikon inc, nikondigital, photo, photograph, photography, photos, picture, pictures, pixel, quality photo, quality photos, red eye, zoom

21 Sep 08 Nikon Unveils the New D200 Digital SLR Camera

10.2 Megapixel D200 Digital SLR Delivers Outstanding Image Quality with Blazing Speed, Rugged Construction and Intelligent Features

MELVILLE, NY (November 1, 2005) - Nikon (www.nikondigital.com) today introduced the highly anticipated new D200 - a precision-engineered, high performance digital SLR camera designed to satisfy the requirements of passionate and demanding photographers. Combining brand new technologies with advanced features inherited from Nikon’s venerable D2X professional digital SLR camera, the D200 incorporates more must-have features than any other camera in its class, enabling photographers to capture images in a way once reserved only for professionals.

The D200 promises an extremely satisfying shooting experience, with a winning combination of quality, performance, construction and advanced system features. Employing a newly developed 10.2 effective megapixel Nikon DX Format CCD image sensor, the D200 captures images with remarkable resolution and clarity. Its sophisticated 1005-pixel 3D Color Matrix Metering II system ensures ideal exposures while an advanced Nikon image processing engine renders images with superb clarity and smooth color gradations. The D200 reacts with lighting speed, powering-up in a mere 0.15 seconds, and firing in an imperceptible 50 millisecond shutter release lag time. It can shoot five frames per second with a drastically shortened viewfinder blackout time of just 105 milliseconds between shots. Its large, bright viewfinder offers 0.94x magnification for comfortable and precise composition while a new 2.5 inch LCD screen provides ultra-wide 170 degrees viewing angle from all directions. With an all new 11-area Autofocus system, robust control of Nikon’s i-TTL Creative Lighting System and advanced Wi-Fi image-transmission options*, the D200 is a perfect fit for discriminating photographers and a natural choice for wedding, event and action photographers.

“Nikon has spent considerable time and effort to truly understand the qualities and features photographers desire in an advanced digital SLR camera. The D200 embodies this research and delivers a camera that’s built to the requirements of passionate photographers, and meets demands for resolution, speed, precision, and ultimate image quality. The D200 represents an unmatched combination of quality, performance and value that’s hard to resist,” said Edward Fasano, general manager for Marketing, SLR Systems Products, at Nikon Inc. “The D200 is hands-down the most capable digital SLR camera in its category.”

SMARTER

The D200 embodies a host of intelligent technologies that deliver remarkably precise control and accurate automatic features. Equipped with Nikon’s exclusive 1,005 pixel 3D Color Matrix Metering II, the D200 seamlessly determines ideal exposures even in complex lighting conditions. Capturing scene elements including brightness, contrast and color content with a unique 1,005-pixel RGB-enabled sensor, this advanced system employs further improved algorithms for even better evaluation of large area highlight and shadow detail. The 3D Color Matrix Metering II light metering system also uses an onboard database of detailed exposure information from over 30,000 actual images against which instantaneous real-time comparisons are made as part of determining exposures. Rather than merely looking at light levels, a complex, yet transparent evaluation of overall scene content takes place, ensuring highly accurate exposures, even in challenging lighting conditions.

The 10.2 effective megapixel image sensor on the D200 incorporates a high-speed 4-channel data output and a new Optical Low Pass Filter that significantly reduces any incidence of moir© as well as color fringing and shifting. Furthermore, 4-channel output allows the D200 to inherit the advanced image-processing engine of the Nikon D2x professional digital SLR that combines color-independent preconditioning prior to A/D conversion with advanced digital image processing algorithms to deliver fine color gradations with smooth, consistent transitions. Photographers can take advantage of the D200’s advanced image optimizing functionality that allows them to fine tune image characteristics such as sharpness, tone, color, saturation, and hue. Photographers can also select from preset options like Normal, Softer, Vivid, More Vivid, Portrait and Black-and-White.

One of the most notable new features of the D200 is its all new 11-area AF system, convertible to a 7-wide area AF system, both based on Nikon’s advanced Multi-Cam 1000 AF Sensor Module. Not only does this AF system support the photographer with fast and precise auto focus under a variety of shooting conditions, but it also offers a pleasing array of functions for greater flexibility - allowing an individual area to be selected from either the 11-area AF or 7-wide area AF sensors for Single AF or making use of multiple sensors to enable Dynamic AF, Closest Subject Priority Dynamic AF and Group Dynamic AF.

Running out of power on the D200 is harder than ever, since in addition to its remarkable capacity of up to 1800 shots per charge, the D200 also features an intelligent power management Fuel Gauge feature that constantly monitors the battery’s precise remaining power in 1% increments. It also displays the total number of shots taken on each charge as well as overall life of the battery, so photographers can easily tell when to replace a battery.

The D200 is a wireless whiz, and features Nikon’s advanced i-TTL wireless Speedlight control built right into the camera, as well as wireless image transfer over a 802.11b/g Wi-Fi network built into the optional WT-3 Wireless Transmitter (available Spring 2006). The camera’s powerful built-in Speedlight, capable of coverage for lenses as wide as 18mm, features a Commander Mode that can wirelessly control up to two separate groups of an unlimited number of i-TTL speedlights such as the SB-800, SB-600 or SB-R200. The Commander Mode in the D200 can adjust flash compensation settings for each of the two groups on the fly, making light output control from speedlights placed in hard to reach locations simple and effortless.

FASTER

The D200 is faster than any other camera in its class, making its handling exceptionally responsive. The D200 can shoot continuously at up to five frames per second, capturing up to an impressive 37 JPEG images** or up to 22 NEF (RAW) images, making it ideal for action, wedding and event photography. Featuring an industry leading power-up time of 0.15 seconds, the D200 is ready to shoot when the photographer is ready. Its reduced shutter release time lag of 50 milliseconds is nearly undetectable and when shooting in its continuous burst mode of five frames per second, its shortened viewfinder blackout time (between each successive shot) of just 105 milliseconds proves especially useful in keeping an eye on a moving subject.

STRONGER

The D200 is designed with long term durability, ruggedness and precision in mind. Built on a magnesium alloy chassis and body cover, the D200 combines light weight with high-level durability and protects performance integrity. It also features an enhanced environmental sealing system that helps protect exterior seams from potentially damaging moisture and dust. The D200’s double-bladed shutter unit is tested to well over 100,000 cycles, ensuring highly reliable performance year after year. The shutter unit also employs a refined mirror balance mechanism that allows the mirror to complete its motion cycle and reach a complete stop with virtually no image degrading mirror bounce.

The Ultimate Shooting Experience

Nikon is renowned for the distinct usability and handling of its digital SLRs, and the D200 continues this tradition. Photographers handling the camera will immediately notice its large, bright viewfinder with 0.94x magnification that ensures the clearest view possible for precise composition. Viewing excellence is taken further with an expansive 2.5-inch high-resolution LCD that provides an ultra-wide 170? viewing angle from all directions. It also offers the ability to magnify images by up to 400% to enable photographers to closely inspect images for fine details while offering a selectable RGB histogram display, which allows photographers to make better-informed exposure decisions through the viewing of a composite RGB histogram, or a separate histogram for each individual color channel. The D200 also features the largest top LCD panel among cameras in its class to convey maximum information at a glance with easy access to shooting data including shooting mode, battery condition, card information, gridline display, shutter speed, F-stop and number of remaining shots.
Refined menus on the D200 offer a streamlined and visually enhanced view of camera setup and custom setting options. Photographers can access an expanded on-board Help feature to view brief descriptions of every one of the camera’s menu items. The D200 also features a “Recent Settings” menu that reflects the last 14 settings adjusted, offering a quick way to revisit these settings.

Nikon’s Digital Imaging System

Like all Nikon SLR cameras, the D200 also offers the advantages of compatibility with Nikon’s superior and comprehensive Digital Imaging System. High image quality is assured through compatibility with over 50 outstanding AF Nikkor lenses, including Nikon’s DX Nikkor lenses engineered exclusively for use with Nikon digital SLRs and an extensive array of AF Nikkors designed for use on digital and 35mm SLRs. The D200 also offers compatibility with the Nikon Creative Lighting System, enabling high-precision flash photography with SB-800, SB-600 and the Nikon Wireless Close-up Lighting Systems. Outlined below are groundbreaking technologies and system features that enable photographers to achieve results not possible with any other system:

New Wireless Transmitter WT-3 (Available Spring 2006)

Nikon is leading the imaging world with wireless image transfer technology via Wi-Fi. The D200 marks the announcement of the Wireless Transmitter WT-3, offering photographers creative new ways to set up their workflow. The new IEEE802.11b/g compatible Wireless Transmitter WT-3 provides fast image transmission with improved security and compatibility with the latest protocols. It also provides alternative buttons for shutter release and AF-start as well as an extra command dial to facilitate more comfortable shooting in vertical format.

i-TTL Speedlight Technology

Nikon’s i-TTL speedlight technology is arguably the most robust and advanced speedlight system in the world, and holds limitless possibilities for all kinds of photographers using creative lighting. i-TTL technology built-in to the D200 allows photographers to wirelessly control in full TTL, up to 2 groups of Speedlights, with any number of individual speedlights in each group. Photographers can shed all cords and cables or the need to ever calculate flash and distance ratios, because the i-TTL systems is capable of making all exposure calculations in real time, wirelessly, during the exposure to deliver a perfect flash exposure in any situation. Photographers can even maintain full output control of each group of speedlights from the D200’s built-in speedlight. This technology can potentially distill an entire portrait lighting system into a small set of multiple SB800, SB600 or SB-R200 Speedlights.

Nikkor® Lenses

As a company that built its reputation with the superb quality of its lenses, Nikon’s renowned Nikkor® brand of optics offer D200 users a tremendous choice of over 50 high quality lenses ranging from highly specialized exotic ones such as the AF DX Fisheye-Nikkor 10.5mm f/2.8G ED to broad zoom range lenses for everyday photography, such as the newly announced AF-S DX VR Zoom-Nikkor 18-200mm f/3.5-5.6G IF-ED lens. The D200 is compatible with DX Nikkor lenses that are optimized for Nikon’s digital SLR camera sensors as well as legendary AF Nikkor lenses, delivering outstanding system digital SLR flexibility. This ensures that D200 users will always find a high quality Nikkor lens that’s just perfect for their photography.

Nikon PictureProject and Capture 4.4 Software

The D200 will include a complimentary copy of Nikon’s PictureProject software, a $49.95 value, and an easy-to-use yet powerful software application that provides image transfer, organization, editing, and design functions for JPEG and NEF (RAW) images produced with the camera. PictureProject can also convert NEF (RAW) files to JPEG or TIFF format finished files, as well as save in the original NEF file format. PictureProject is an essential accessory and is compatible with the new D200 and all prior Nikon digital SLR models and COOLPIX Models. The D200 is also compatible with Nikon Capture 4.4 software (sold separately), a new version of Capture that has the specifications to open NEF files from the D200 and all other Nikon digital SLR models. This newest version features greatly enhanced NEF (RAW) processing capabilities as well as Nikon Capture Camera Control that allows remote camera operation when connected to a computer via the included USB cable or wirelessly using the new Wireless Transmitter WT-3 (sold separately). This versatility is especially useful when photographers may need to continue shooting with their D200 while simultaneously having someone else edit incoming images.

The NEF (RAW) files from the D200 comprise not only the RAW image data captured by the 10.2 effective megapixel image sensor but also a thumbnail image and a Nikon “Instruction Set” of the cameras settings at the time of shooting. NEF allows the Instruction Set data - such as white balance, color balance and tone curves and more - to be adjusted for each recorded image at any time after shooting through the use of Nikon Capture software. Use of Nikon Capture also allows a NEF file to be saved as a NEF, ensuring a record of the original Instruction Set is always preserved, even if several newer Instruction Sets are saved to the file. This ensures that photographers never loose the original settings and image data of a NEF (RAW) file, and reverting back to the original image requires just a few clicks in Capture software.

Version 4.4 of Nikon Capture software offers a flexible, stable and creative workflow approach for any photographer in both professional and personal use through Nikon’s unique approach referred to as the “Camera to NEF to Capture Dynamic Link” performance. Newly added features for Capture include automatic highlight recovery when using Exposure Compensation at values lower than 0 EV and Black and White conversion support in Tone Compensation.

The D200 will be available in late December 2005 for an estimated selling price of $1699.95***. For more information, please visit www.nikondigital.com.

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21 Sep 08 Nikon’s New R1C1 and R1 Wireless Speedlight Systems Bring Simplicity and Automation to Close-Up Flash Photographry

Latest Additions to Nikon’s i-TTL Wireless Creative Lighting System Simplify Lighting for Close-Up Photography and Prove Versatile for Much More

MELVILLE, NY, NOVEMBER 1, 2005 – Nikon Inc. (www.nikonusa.com) today introduced two new Wireless Close-Up Speedlight Systems – the R1C1 and the R1 – both designed to seamlessly fit within Nikon’s i-TTL Wireless Creative Lighting System. Comprised of the SU-800 Wireless Speedlight Commander, two SB-R200 Wireless Remote Speedlights and a host of useful accessories and mounting adapters all neatly packaged in one complete kit, the R1C1 offers photographers using Nikon i-TTL capable SLRs, including D2X™, D2hs™, D2H™ and F6™ a compelling new way to get outstanding results with their close-up photography while bringing an amazing level of simplicity and automation to the lighting process. The R1 shares all of the components of the R1C1 with the exception of the SU-800 Wireless Speedlight Commander. The R1 is designed to take advantage of Nikon i-TTL digital SLR cameras that feature a Wireless Commander built into the camera’s on-board Speedlight system, such as the D70™, D70s™ and the newly announced D200™.

The R1C1 and the R1 systems greatly enhance the versatility of Nikon’s Creative Lighting System, currently consisting of the SB-800 and SB-600 Speedlights. They offer photographers a myriad of choices and options in creating customized lighting solutions, ranging from a compact, portable lighting set-up for close-up photography to more elaborate lighting arrangements using several i-TTL enabled speedlights. Regardless of the complexity of the lighting arrangements, Nikon’s i-TTL technology promises an astounding level of simplicity in achieving the desired lighting effects and accurate exposures. Photographers can shed all cords and cables and the need to calculate flash and distance ratios, because, when used with a compatible Nikon camera, i-TTL technology is capable of making all exposure calculations in real time, wirelessly, during the exposure to deliver consistently accurate flash exposures in virtually any situation.

Packaged as complete systems, the R1C1 and the R1 Wireless Close-Up Speedlight Systems are designed to produce automated creative close-up lighting solutions without any clutter or hassle of connecting cables. The system outfits come in a sturdy and fitted system case that includes all the accessories and adapters a photographer may need to begin capturing beautifully illuminated pictures immediately.

The R1C1 consists of two SB-R200 Wireless Remote Speedlights, the SU-800 Wireless Speedlight Commander, and an SX-1 Attachment Ring that is used to attach the two SB-R200s to the front of the lens. Additionally, the outfit contains a comprehensive assortment of accessories to help users master and enjoy close-up flash photography, including the SW-11 Extreme Close-Up Positioning Adapter, SJ-R200 Color Filter Set, SW-12 Set Diffuser, SW-C1 Flexible Arm Clip and a set of five adapter rings to ensure the SX-1 Attachment Ring can be mounted on virtually any Nikkor® lenses designed for close range photography.

For photographers who want to use an SB-800 or the built-in Speedlight of D200, D70s and D70 cameras as a commander, the R1 Wireless Close-Up Speedlight System, which comes without the SU-800, is ideal.

Components of the R1C1 and R1 Wireless Close-Up Speedlight Systems are also available individually, offering photographers versatility and creative control. The SB-R200 Speedlight is a highly capable lighting tool with a guide number of 14/46 (ISO 200, m/ft.). In addition to attaching it to the front of the lens for close-up photography purposes, photographers can also hold it in their hand while shooting for off-camera directional lighting, or freely position it by using the AS-20 Speedlight Stands, supplied with both the R1C1 and R1 systems. The SU-800 Wireless Speedlight Commander, also available individually, adds versatility to the Nikon Creative Lighting System by providing wireless flash output level controls for the SB-800, SB-600 or new SB-R200 remote Speedlight units when mounted on Nikon SLR cameras that are compatible with Nikon’s Creative Lighting System. These include the D2X, D2hs, D2H, D200, D70s, D70 and D50™ digital SLR cameras, as well as the F6 35mm film SLR camera.

The Nikon R1C1 and R1 Wireless Close-Up Speedlight Systems will be available in December 2005 for an estimated selling price of $680.00* and $430.00* respectively. The Nikon SU-800 Wireless Speedlight Commander and SB-R200 Wireless Remote Speedlights will also be available individually in December 2005 for an estimated selling price of $265.00* and $155.00* respectively. For more information about Nikon’s Creative Lighting System and Nikon’s Speedlights, please visit www.nikonusa.com.

Contents of Nikon R1C1 & R1 Wireless Close-Up Speedlight Systems

• Two Wireless Close-Up Speedlight System configurations are available: Nikon Wireless • Close-Up Speedlight System R1C1 and Nikon Wireless Close-Up Speedlight System R1 (identical to R1C1 but SU-800 is not included). The system includes:
• SU-800 Wireless Speedlight Commander: (not included in the R1 outfit). Includes the SS-SU800 Soft Case
• SB-R200 Wireless Remote Speedlight (2): Includes (2) AS-20 Speedlight stand, (2)
• SS-R200 Soft Case, (2) SJ-R200 Filter Set, and (2) SZ-1 Color Filter Holder
• SX-1 Attachment Ring: Enables SB-R200(s) to be attached to the front of the lens.
• Accepts up to eight SB-R200 Speedlights (maximum four when attached to camera or up to eight off-camera)
• SG-3IR IR Panel for Built-in Flash: Prevents pre-flash light from built-in Speedlight (D200, D70s or D70) from influencing exposures in extreme close-up situations
• Adapter Ring Set: Enables SX-1 to be attached to lenses with filter attachment sizes of ø52mm, ø62mm, ø67mm, ø72mm, and ø77mm
• SW-11 Extreme Close-Up Positioning Adapter (2): Angles the SB-R200’s flash light toward the optical axis to create lighting effects when taking extreme close-up shots
• SW-12 Translucent Diffuser Panel: Provides the ability to bounce and/or soften light
• SW-C1 Flexible Arm Clip: Used to mount SW-12 Diffuser to the SX-1 Attachment Ring.
• Clamp design allows mounting to other objects, adding flexibility
• SS-MS1 Close-up Speedlight Outfit Case: Houses complete System and included accessories plus space for an additional SB-R200 Speedlight
• SB-R200 Wireless Remote Speedlight: Major Features
• Supports the Nikon Creative Lighting System
• Functions only as a remote Speedlight unit
• Supports i-TTL (for automatic balanced Fill-Flash), D-TTL, TTL, Manual
• Accurate i-TTL flash control achieved through flash exposure monitoring control
• Guide Number of 10/33 [ISO100, m/ft], 14/46 [ISO200, m/ft]
• Advanced Wireless Lighting available
• Auto FP High-Speed Sync; use with fast shutter speeds achieves effective blurring of out-of-focus background elements
• FV lock holds flash value, enabling recomposition prior to shooting
• AS-20 Speedlight stand (supplied)
• SS-R200 Soft Case (supplied)
• SJ-R200 Color Filter Set (supplied)
• SZ-1Color Filter Holder (supplied)
Note: The SB-R200 cannot be attached to the camera’s accessory shoe.

SU-800 Wireless Speedlight Commander: Major Features
• When using i-TTL compatible Nikon SLR cameras and Speedlights, user can divide the Speedlight units into three groups and control the flash output independently for each group
• Features a Commander function that can trigger wireless remote flash (SB-800, SB-600, or SB-R200) units without a master flash unit
• One-touch switching between close-up and Commander modes
• Easy-to-use close-up flash operations. Two types of operations: Dual-light close-up flash and Triple-light close-up flash
• Easy-to-view LCD panel
• Compact and lightweight
• SS-SU800 Soft Case (supplied)
• When using the SU-800 with cameras not compatible with i-TTL flash control, only close-up flash operation (using cords) is possible in use with the optional SC-30 TTL Cord.

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Tags: 35mm, digital slr, digital slr camera, digital slr cameras, film, flash, flash exposure, flash light, flash photography, flash unit, iso 200, lense, lenses, nikon, nikon inc, nikon slr cameras, nikonusa, photo, photograph, photographer, photographers, photography, picture, pictures, shutter speed, shutter speeds, slr camera, slr cameras

21 Sep 08 Nikon School Announces New Schedule for Its Popular One-Day Photography Seminars

Nikon School Visits 19 Cities Nationwide, Featuring Expert Instruction by Leading Imaging Professionals for Digital SLR Photographers of All Levels

MELVILLE, N.Y., Oct. 27 — Nikon Inc., the world leader in photography, has released the new schedule for its popular Nikon School (http://www.nikonschool.com), one of the most comprehensive photography education and training programs available today. The two separate one-day seminars are taught by some of the best experts in the digital imaging industry and are aimed to help photographers at all levels better understand and enhance their digital photography experience.

“The Nikon School of Photography: Introduction to Digital SLR Photography” covers the basics of digital photography, terminology, technology and techniques for specific challenges, such as transferring and editing images while “Next Steps in Digital Photography: Streamlined Workflow Techniques” focuses on the more experienced digital photographers covering a wide range of technical and creative concepts. Courses begin on October 22nd.

“The Nikon School places great importance on educating and enhancing the skills of photographers,” said Anna Marie Bakker, Director of Communications for Nikon Inc. “Digital imaging is increasingly prominent in both the workplace and the home and, as the world leader in photography, Nikon recognizes the need to educate and inform the photographic community so that both professionals and enthusiasts can have a positive and enlightening digital photography experience.”

Nikon School of Photography: Introduction to Digital SLR Photography

Created for anyone who is new to digital photography or considering the purchase of a digital SLR camera, Nikon School’s Introduction to Digital SLR Photography will teach students the features of digital SLR cameras through live menu demonstrations and provide the opportunity to learn about white balance, exposure modes, resolution and flash. Instructors will combine both technical and creative techniques, teaching exposure and composition, f/stops, shutter speeds, and use of light. The goal of the course is to help budding photographers unleash creative potential while understanding the computing fundamentals that will help foster a greater comprehension of photography.

Illustrations will show how to prepare images for printing, sending via e-mail, posting to a website, archiving and more. Sessions are held on Saturdays from 9:30am - 4:30pm for a fee of $119, which includes lunch, Nikon School of Photography Handbook, Nikon Guide to SLR Photography, and Nikon Guide to Digital Photography.

Next Steps in Digital Photography: Streamlined Workflow Techniques

Experienced digital SLR photographers and those looking to step up their abilities to the next level will be interested in attending Nikon School’s Next Steps in Digital Photography: Streamlined Workflow Techniques course. Continuously updated to reflect the latest industry developments and recent Nikon-driven technological advances, the one-day course focuses on expanding students’ understanding of the digital workflow process. The course is intended for digital photographers who shoot for personal, business or professional purposes, as well as enthusiasts who want to elevate their abilities to the next level. Individuals interested in purchasing a digital SLR will also benefit from the course’s insights. The course offers a clear,
concise presentation on the rapidly changing world of digital photography and provides photographers with tips and helpful hints on emerging imaging techniques and intricacies of the digital workflow necessary to produce better images more efficiently. One-day sessions are scheduled on Sundays from 9:30am - 4:30pm for a fee of $159, which includes lunch, Nikon School of Photography Handbook, and Nikon Guide to Creative Lighting Techniques.

To learn more about Nikon School offerings, the instructors, course schedules and registration, visit the Nikon School website at http://www.nikonschool.com.

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Tags: digital photograph, digital photographer, digital photography, digital slr, digital slr camera, digital slr cameras, digital slr photography, flash, images, nikon, nikon inc, photo, photograph, photographer, photographers, photography, resolution, shutter speed, shutter speeds, slr camera, slr cameras, slr photography, white balance