21 Sep 08 NIKON UNVEILS NEW D40 - THE SMALLEST AND EASIEST-TO-USE NIKON DIGITAL SLR EVER [DETAILED PRESS RELEASE]

* D40 Inherits Incredible Picture Quality from Nikon’s Photographic Expertise, Making it Easy for Everyone to Take Breathtaking Pictures
* Features an All-New, Visually Intuitive Interface, In-Camera Editing and Built-In Help Features for Just $599.95** With a 3X Zoom-Nikkor Lens
MELVILLE, NY, NOVEMBER 16, 2006 - Nikon, (www.nikondigital.com) the world leader in high quality digital imaging, precision optics and photo imaging technology, today unveiled its new D40, the latest addition to its comprehensive line of digital SLR cameras. Designed to bring the picture performance, excitement and experience of Nikon’s digital SLR cameras to more customers than ever before, the D40 is an ultra-compact, lightweight 6.1-effective megapixel D-SLR that offers simplified new features, exceptional speed and a redesigned, visually-intuitive menu system that brings consumers a whole new level of simplicity in a digital SLR. The D40 also incorporates handling and performance advantages that eliminate the frustrations often associated with compact digital cameras, making it ideal for anyone who wants to capture spectacular digital pictures without complication.

“Digital SLR cameras have gained substantial interest among consumers looking for higher-quality pictures and faster handling response,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon Inc. “But perceived complexity and bulkiness of some models has discouraged some customers. With the D40, Nikon addresses these challenges with incredible ease of use, compactness and a remarkable range of features and technologies. Consumers can enjoy the satisfaction of Nikon digital SLR quality by simply pressing the shutter button and getting beautiful pictures with vibrant colors, stunning sharpness and outstanding detail. With the D40, even first-time digital SLR camera users will be thrilled with their results.”

Outstanding Image Quality
The D40 features a high-resolution 6.1-effective megapixel Nikon DX Format CCD image sensor and a highly advanced Nikon Image Processing Engine. Combined, these features produce exceptional image detail with vivid, true-to-life colors.

The D40 combines sophisticated exposure automation with options for complete user control to help make it the ideal camera for anyone ready to explore their creative potential with photography. Using Nikon’s exclusive 3D Color Matrix Metering II, the D40 assures accurate exposure control, even in difficult lighting conditions. Its frame-wide 420-pixel sensor instantly and automatically assesses and compares each scene’s brightness, contrast and color with a built-in database of information from over 30,000 real-world lighting scenarios, before setting the accurate exposure. For those who want more control over their shots, alternative metering options, such as spot metering, center-weighted metering and exposure compensation, are also available.

Precise, Quick Response
One of the hallmarks of Nikon’s digital SLR cameras is how fast they operate, not only when capturing images, but also when recording them to the camera’s SD memory card. The D40 proudly carries this tradition forward; the camera powers up and is ready to shoot in only 0.18 seconds.

With minimal shutter lag time and the ability to shoot 2.5 frames per second, up to 100 consecutive shots (in JPEG Normal mode), the D40 is ready to capture priceless expressions or special moments perfectly. Images are instantly processed and rapidly recorded to the SD memory card. Bright, clear preview images are also displayed in an instant on the D40’s 2.5-inch color LCD monitor.

The D40’s three-area auto-focus system also adds to the camera’s overall speed, delivering fast and precise focus under varying shooting conditions. Incorporating Nikon’s advanced Multi-CAM 530 AF Sensor Module, the three-area AF system, with central cross-type sensor operation, adds effective new focusing options and ensures greater ability to capture that perfect shot.

Designed for Life as it Happens
The D40 brings the fun, excitement and superior image quality of Nikon digital SLR photography to everyone. Its compact size and ideal ergonomics make it the digital SLR solution for pictures anytime, anywhere. Its bright and sharp viewfinder, with 0.8x magnification, ensures precise composition.

After shooting, share your new images with family and friends, or check sharpness, exposure and focus on the D40’s large 2.5-inch, 230,000-dot high-resolution color LCD monitor, which provides the ability to enlarge your shot up to 19 times. The operating menus have been carefully designed with color schemes and large fonts for quick, easy navigation through the camera’s options. Also, the newly introduced assist images help you select the appropriate settings for many camera features by showing illustrative end-result images typical of that setting.

The D40’s innovative information display can be shown in Classic format or with the new Graphic and Wallpaper formats for Digital Vari-Program modes and Program Auto, Shutter-priority Auto, Aperture-priority Auto and Manual (P/S/A/M) exposure modes.

The camera boasts refined ergonomics and design, born from Nikon’s extensive experience designing successful high performance SLR cameras for more than 50 years. The D40’s size, layout and operation of all controls are designed for maximum ease-of-use. The result is an incredibly compact, light SLR camera that is comfortable to handle and can go anywhere, anytime.

Creativity at Your Finger Tips
For anyone just beginning to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the D40’s Digital Vari-Program mode dial. The camera has eight preconfigured program modes that optimize the camera’s performance for specific shooting conditions, allowing photographers to take great pictures in challenging conditions that might otherwise be confusing or time-consuming. In Portrait mode, for example, the camera automatically optimizes the color, hue, and saturation levels to capture the most flattering skin tones, softens the focus of the background images to emphasize the face and applies a milder form of in-camera sharpening. The D40 includes a new Flash Off mode that shuts off the camera’s flash and boosts its ISO, so users can easily take pictures in places where flash photography is not allowed, inappropriate, or when they prefer the look of natural light. Users can also select from other Digital-Vari Program modes including Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait. As users gain experience with the camera, the D40 offers advanced controls that offer greater creative control over the look and feel of their pictures.

D40 photographers will enjoy the camera’s Image Optimize menu options that closely tailor results to the scene at hand, the intended use of an image or to the photographer’s custom preference. Sharpness, tone (contrast), color, saturation and hue optimization are controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White.

The D40 also features an image Retouch menu, with exclusive in-camera editing functions that promise to keep D40 shooters engaged when they’re not busy shooting. Options within the Retouch menu include:

- D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the picture.
- In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by flash.
- Trim: Images can be trimmed to produce smaller cropped versions of any file on the SD card for greater creative freedom and greater efficiency.
- Image Overlay: Merges a pair of selected RAW files to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar images.
- Monochrome settings: Convert any color image in the camera into a pleasing monochromatic picture, either in black-and-white, sepia or cyanotype.
- Filter Effects: Emulate and apply the effects of a skylight or a warming filter to any image stored on the SD card. A Color Balance menu within filter effects can also be used to make subtle shifts in color.
- Small Picture: Create a smaller version of any image in the camera for easy sharing and faster download.

Total Package: The Nikon Advantage
One of the key advantages Nikon digital SLR cameras offer is access to Nikon’s extensive system of lenses, Speedlights and accessories. The D40 is compatible with all Nikon AF-S and AF-I Nikkor lenses*, and comes packaged with a new 3X zoom 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens that incorporates cutting-edge Nikon optical technologies, such as ED glass and aspherical lens elements. This lens offers users a popular 3x zoom range, which conveniently covers picture angles that meet the needs of everything from tight portraits to wide-angle landscapes.

The D40 is also compatible with Nikon’s range of i-TTL technology enabled Speedlights including the SB-800, SB-600 and the recently introduced SB-400. A perfect companion for the D40, the SB-400 is an ultra-compact, lightweight Speedlight which is ideal for photographing subjects at extended distances or illuminating subjects with a softer, more natural appearing lighting effect with its bounce flash capability. With a guide number of over 98 feet the SB-400 provides all of the power and coverage that a D40 customer may demand for shooting group shots and reducing harsh shadows. All of the SB-400’s settings can be controlled automatically by the camera’s metering system or manually from the camera’s built-in menus. Keeping with the D40s remarkable ease-of-use, using the SB 400 Speedlight is as simple as sliding it on, turning it on and shooting.

The D40 comes with Nikon’s PictureProject software that makes transferring, organizing and sharing images fun and easy. The camera also includes a 30-day trial version for Capture NX software (optional), Nikon’s award-winning software that dramatically simplifies photo editing for JPEG, TIFF and Nikon RAW (NEF) format images. Designed specifically for photographers, Capture NX software provides a unique and easy-to-understand interface with tools that photographers need, but without the level of complexity and clutter of other image editing applications. Its patented new U Point™ technology simplifies picture editing by enabling photographers to enhance specific areas of a picture selectively, without the use of masks, selections, or layers. Capture NX also helps Nikon users realize the full potential of Nikon’s RAW (NEF) file, with robust processing capabilities for the highest quality results from NEF files.

The D40 camera and the new 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens will be packaged together and made available beginning December 2006 for an estimated selling price of $599.95**. For more information, please visit www.nikonusa.com.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.

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21 Sep 08 Nikon Announces Seven New COOLPIX Cameras With Consumer’s Digital Photography Needs in Mind

Nikon’s New COOLPIX Digital Cameras Put Performance and Style in Your Life

Nikon Announces Seven New COOLPIX Cameras With Consumer’s Digital Photography Needs in Mind

Nikon’s New COOLPIX Digital Cameras Put Performance and Style in Your Life

MELVILLE, N.Y., Feb. 21 — Looking for a premier digital camera with your needs in mind? Whether you’re a first time digital camera consumer, looking to update your old digital camera, a person who enjoys sharing your pictures or an experienced photographer looking for a compact digital camera, Nikon’s 2006 COOLPIX line has a camera and feature set that is right for you. Today, Nikon announced the addition of seven new COOLPIX cameras adding to its Life, Style and Performance Series. Developed with the consumer in mind, Nikon has combined exceptional features with world-renowned quality design and style at attractive prices.

“Consumers requested small, sharp, powerful and easy-to-use digital cameras that can capture and share moments and memories,” says Bill Giordano, General Manager of Consumer Product Marketing for Nikon Inc. “From entry-level to advanced technologies our designers and engineers have done an outstanding job of adopting design styles and intuitive technology that directly address what the consumer asks for — a camera that looks great and performs just as
well.”

Unique to COOLPIX digital cameras, and now for the first time available throughout the line-up, is Nikon’s Exclusive Feature System, which gives users the power to automatically improve recorded images in-camera. This combination of in-camera features provides a quick, easy and seamless answer to underexposed pictures due to excessive backlight or insufficient flash,
blurry or out-of-focus shots and red eyes. The system includes:

– In-Camera Red-Eye Fix(TM): automatically detects and corrects red eye, a common condition that occurs in flash photography. You may never see red eye again.
– Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
– D-Lighting: selects and creates a copy of images with excessive backlight or insufficient flash illumination, adding light and detail where necessary.
– Blur Warning: alerts the user that a shot has resulted in a blurry picture allowing for it to be retaken before leaving the scene.
– Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

In addition, every new COOLPIX camera features TV Quality Move Mode** function (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of White Balance selection and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all
functions throughout the menu.

Memories Made Easy with Nikon’s COOLPIX L-Series

If you are looking for an easy to use, compact digital camera that takes great pictures right out of the box, the Nikon COOLPIX L Series is a perfect fit. The COOLPIX L2, L3 and L4 feature high-quality components, including a 3x optical Zoom-Nikkor lens, a big, bright, 2.0-inch LCD and a streamlined design (less than 1″ thick) which contributes to the camera’s style and operation.

Adding to the cameras’ portability, each camera is AA-size battery and SD memory card compatible. With generous effective megapixel values of 6.0 for the COOLPIX L2, 5.1 for the COOLPIX L3 and 4.0 for the COOLPIX L4, users have the ability to produce clear, crisp pictures. A choice of 15 Scene Modes - including four with Scene Assist - Best Shot Selector (BSS), Single and Continuous AF, Choice of White Balance and Noise reduction help users create pictures with optimal results.

The L2 and L3 will be available in late February 2006 with MSRP’s of, $199.95 for the L3 and $249.95 for the L2. The L4 will be available in March 2006 with an MSRP of $149.95

Brilliance Made Beautiful with Nikon’s COOLPIX S Series

The stylish Nikon COOLPIX S5 and S6 combine high-quality imaging performance with impressive digital photo sharing technology. The sleek, modern wave design of the S Series cameras, along with 6.0 effective megapixels and a 3x optical Zoom-Nikkor ED Glass lens, make them ideal for the user who wants a camera with added style. Sharing digital images is easy with the new Pictmotion(TM) function, which allows users to select their favorite images, choose one of five royalty-free, pre-installed music files, or their own choice of music***, and automatically produce slide shows with pace and transition selected to match the music and style. Slide shows can be played back with ease on the S5’s 2.5-inch LCD of the S6’s 3.0-inch LCD, each of which is viewable for a wide 170-degree angle.

The incorporation of a Rotary Multi Selector allows for easy scrolling through the newly designed menu system and breezing through picture playback at up to 10 frames per second. Also included in the new S Series is a standalone One-Touch Portrait button conveniently located on the top of each camera, giving users instant access to the In-Camera Red Eye Fix and Face Priority AF options.

To ensure quality photos in various shooting environments, users have the option of 16 scene modes, 17 for S5 with Underwater mode****, including four modes with Scene Assist.

The COOLPIX S6 features an additional advantage of built-in WiFi capability, allowing for wireless transfer of pictures to a computer and wireless printing***** with any PictBridge enabled printer.

The COOLPIX S5 and S6 will be available nationwide in March 2006. The S5 has an MSRP of $349.95 and the S6 $449.95.

Passion Made Powerful with Nikon’s COOLPIX P-Series

The Nikon COOLPIX P3 and P4 digital cameras combine 8.1 effective megapixels with a range of advanced in-camera technologies. Designed for the photographer who enjoys customization and the ability to control their photography, the P Series cameras feature an innovative Vibration Reduction (VR) capability. Originally developed for Nikon SLR lenses, VR capability is available in two modes (Normal and Active) in order to compensate for camera movement. VR Normal compensates for minor movements, most often associated with handheld shooting, while VR Active compensates for more pronounced movements, such as the vibration of a moving vehicle.

The P3 and P4 give users the flexibility of a full array of exposure control settings. Covering a broader area of the frame, the new 11 wide-area AF achieves better results in more diverse compositions - leaving photographers free to concentrate on the shot while the camera automatically achieves superior, sharp focus. In addition, there are 16 shooting modes, including nine advanced scene modes that allow photographers to produce pictures better suited to their own personal tastes - through the use of three effects that vary brightness, color intensity, sharpness noise reduction and more. To help photographers capture the action as it happens, both cameras feature continuous shooting at up to 1.8 frames per second, which is
complimented by a five shot buffer that allows users to shoot in a continuous burst, with the camera recording the last five images taken.

The COOLPIX P3 comes with built in Wi-Fi capability that allows for wireless transfer of pictures to a computer and wireless printing***** with any PictBridge enabled printer.

The COOLPIX P3 and P4 will be available in March 2006 with a MSRP of $449.95 and $399.95, respectively.

* Face-recognition capability may be limited in some shooting
conditions.
** COOLPIX L4 does not record sound in the Movie Mode.
*** Via PictureProject for Windows only.
**** Requires new FJ-CP-1 - Field Jacket - Price TBD
***** Requires optionally available Wireless Printer Adapter PD-10.

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Tags: Battery, compact digital, compact digital camera, coolpix l3, digital cam, Digital Camera, Digital cameras, digital image, digital images, digital photograph, digital photography, exposure control, flash, flash photography, images, lense, lenses, megapix, megapixel, megapixels, memories, memory, memory card, nikon, nikon coolpix, nikon inc, optical zoom, photo, photograph, photographer, photographers, photography, photos, picture, pictures, pixel, quality photo, quality photos, red eye, sd memory card, sharpness, white balance, zoom

21 Sep 08 COOLPIX P3 and P4 Offer Powerful Performance

Nikon Incorporates SLR-Inspired Technology Into a Compact Digital Camera

MELVILLE, NY (February 21, 2006) - Nikon today announced the COOLPIX P3 and P4, an expansion to its more advanced and feature-rich P, or Performance, Series of digital cameras. Designed for the photographer who enjoys a high level of control, advanced imaging technologies and the ability to take creative control of their photography, these two exciting new cameras combine 8.1 effective megapixels with a wide range of advanced in-camera technologies, taking compact digital photography to the next level.

“The COOLPIX P3 and P4 are the perfect camera for consumers who are looking for a customizable photography experience,” says Bill Giordano, General Manager of Consumer Product Marketing for Nikon, Inc. “These cameras take many technologies first available in Nikon’s SLR line and makes them readily and easily available to consumers looking for a capable, compact digital camera at a very attractive price.”

Nikon has added its Vibration Reduction (VR) system, a feature adapted directly from Nikon’s world-renowned SLR lenses, to the P Series cameras allowing them to capture rock-steady images at shutter speeds of up to three stops slower that could normally be hand held. VR capability is available at the push of a button in two modes (Normal and Active) in order to compensate for camera movement. VR Normal compensates for minor movements, most often associated with handheld shooting, while VR Active compensates for more pronounced movements, such as the vibration of a moving vehicle. An electronic adaptation of Vibration Reduction also applies to movie shooting, allowing for sharp video in low light conditions and keeping subjects clear during panning while helping to support faster framing on the cameras’ incredible, bright 2.5-inch LCD.

COOLPIX P Series digital camera users will enjoy the flexibility of a full array of exposure control settings similar to Nikon’s SLR models. Covering a broader area of the frame, the new 11 wide-area AF achieves better results in more diverse compositions - leaving photographers free to concentrate on the shot while the camera automatically achieves superior, sharp focus almost anywhere in the frame. In addition, there are 17 shooting modes, including nine advanced scene modes that allow photographers to produce pictures better suited to their own personal tastes - through the use of three effects that vary brightness, color intensity, sharpness, noise reduction and more.

To add even greater control, both cameras offer Aperture-priority Auto mode to let photographers benefit from aperture control in 1/3EV steps. Users can select large apertures for attractive background blurring or stop down to small apertures to extend crisp focus into the distance - all while the camera automatically selects the most appropriate shutter speed for optimized exposure.

To help photographers capture the action as it happens, both cameras feature continuous shooting at up to 1.8 frames per second, which is complimented by a five shot buffer that allows users to shoot in a continuous burst, with the camera recording the last five images taken. This speed allows the P Series cameras to be a great companion for SLR shooters looking for a smaller but powerful camera to take anywhere.

An addition to the successful COOLPIX P1 and P2 cameras, the new P3 also comes equipped with the ability to transfer images wirelessly through the camera’s built in Wi-Fi feature*. Nikon’s wireless solution is fun and convenient and allows consumers to send their pictures wirelessly to a computer. In addition, pictures can be sent wirelessly to any PictBridge-enabled printer**. The Wi-Fi feature to transfer images to a computer is built into the camera and requires no additional accessories.

Unique to COOLPIX digital cameras, and now for the first time available throughout the line-up, is Nikon’s Exclusive Feature System, which gives users the power to automatically improve recorded images in-camera. This combination of in-camera features provides a quick, easy and seamless answer to underexposed pictures due to excessive backlight or insufficient flash, blurry or out-of-focus shots and red eyes. The system includes:

- In-Camera Red-Eye Fix™: automatically detects and corrects red eye, a common condition that occurs in flash photography. You may never see red eye again.
- Face-Priority AF***: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
- D-Lighting: selects and creates a copy of images with excessive backlight or insufficient flash illumination, adding light and detail where necessary
- Blur Warning: alerts the user that a shot has resulted in a blurry picture allowing for it to be retaken before leaving the scene.
- Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

Additionally, the P Series cameras include handy features such as, TV Quality Movie Mode
function (recording movies at up to 30 fps with sound limited only by the available memory, Single and Continuous AF, Choice of White Balance and Noise Reduction to ensure better color reproduction in darker lighting conditions.

The COOLPIX P3 and P4 will be available in March 2006 with a MSRP of $449.95 and $399.95, respectively. The Wireless Print Adaptor (PD-10) is currently available and has an MSRP of $49.95. For more information about these models and other COOLPIX cameras, please visit www.nikondigital.com.

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21 Sep 08 Nikon Introduces Light, Small and Easy to Use D50

- D50’s Ease-of-Use and Attractive Pricing Set to Bring the Thrill of Nikon Digital SLR Performance to More Consumers than Ever Before
- 6.1-Megapixel D50 Arrives in Stores in June 2005 for an Estimated Street Price of $899.95 (D50 outfit, with the new AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED lens)
- Two New DX Nikkor Lenses Offer More Options and Versatility

MELVILLE, NY, APRIL 20, 2005 - Nikon® (www.nikonusa.com) has taken another bold step forward in redefining the digital SLR landscape today by introducing the highly anticipated D50™ digital SLR camera. The D50 is the smallest, lightest and easiest-to-use Nikon digital SLR camera to date, and is designed for the broadest range of consumers including family memory-keepers looking to take advantage of the image quality, speed and responsiveness Nikon digital SLR’s offer, as well as photo enthusiasts and amateur photographers who want to capture brilliant digital pictures with vibrant color and immaculate sharpness. The new entry-level D50 makes exceptional digital SLR photography a reality for everyone.

“With the new D50, Nikon intends to bring a fulfilling digital SLR photography experience to more consumers than ever before and help them capture their most precious memories with great quality and ease. The D50 inherits the high image quality, responsiveness and speed consumers have come to expect of Nikon’s digital SLR cameras, while also embodying a simple, intuitive and compact design, so anyone in the family can use it without hesitation,” said Steve Heiner, general manager for Digital SLR Camera Systems at Nikon Inc. “The attractive price for the D50 will expand the market substantially and ensure many more people can enjoy shooting with a Nikon digital SLR this year.”

The Ultimate Family Camera

The D50 stands out as ideal for families searching for that perfect camera to capture timeless memories during important occasions and life events such as weddings, first homeruns, birthdays, prom night, and golden anniversaries, among others. The D50 is the perfect combination of intelligent, easy-to-use features and impeccable image quality, and at an estimated street price of $899 (for the D50 outfit with the AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED lens), it represents an excellent value for its capabilities. The camera’s seven Digital Vari-Program modes make capturing the moment easier than ever, and the new “Child” mode, for example, assures that moms and dads don’t have to be photography experts to capture the most vivid color and contrast when taking pictures of their children. The D50’s “Child” mode automatically adjusts several of the camera’s settings, including ISO, shutter speeds, and white balance, to produce optimized images when taking pictures of children. The D50 promises to be an ideal tool for parents who refuse to let memories pass them by.

The D50 also includes a full range of manual controls and custom settings, so users can grow with the camera, and advanced photo enthusiasts can find themselves right at home with a D50 in their hands.

Hallmark Nikon Image Quality and Performance

The D50 incorporates several important new Nikon technologies to ensure a rich, yet simplified experience for consumers. With a new 6.1 effective megapixel Nikon DX Format CCD image sensor and a highly advanced image processing engine, the D50 produces dazzlingly faithful images capable of tremendous enlargement, yet manageable in overall file size. Nikon’s new 3D Color Matrix Metering II ensures accurate exposure control in all types of lighting situations by automatically comparing input from its frame-wide 420-pixel metering sensor for each scene to a large onboard database of over 30,000 scenes from actual photography. Professionals and amateurs alike rely on Nikon’s exclusive light metering technologies that produce ideal exposures instantly. Newly developed exposure evaluation methods detect highlights and shadows in the frame, and compensate for them to help prevent inaccurate exposure. Shutter speed choices in the D50 extend from 30 seconds to an action-stopping 1/4,000
second. A high-speed flash sync speed up to 1/500 second makes great fill flash photography possible and Nikon’s i-TTL flash technology makes it automatic.

Simple Sophistication

The next evolution of Nikon’s popular scene-optimized Digital Vari-Program modes simplifies picture taking, and helps users take incredible pictures with very little effort. The Digital Vari-Program modes also free up the user to think about capturing special and fleeting moments instead of getting overwhelmed with buttons and dials. Selecting one of the seven simple icons from the handy exposure mode dial optimizes otherwise complex settings and ISO-equivalent sensitivity to produce consistently remarkable results. The newly added “Child” mode mentioned earlier makes it easier to take memorable pictures of the little ones complete with vivid color and contrast that are ready to print without the fuss of adjustments within the computer.

Instant Gratification

Unlike lesser systems, the Nikon D50 is always ready to shoot when that special moment or expression presents itself. From the moment the power is turned on, the D50 is ready to shoot in an imperceptible 0.2 seconds. The shutter responds almost instantly when a picture is taken, thereby minimizing “shutter-lag” and virtually eliminating a common frustration of digital photography. Continuous shooting at 2.5 pictures per second can be maintained for a burst of up to 137 pictures, making action photography a reality. Pictures taken are instantly processed and recorded to a compact SD (Secure Digital) memory card, and a new USB 2.0 Hi-Speed interface supports faster transfer of images when connected to a computer.

Compact, Lightweight and Designed to Go Everywhere

The D50’s compact, lightweight design makes it easy to carry the camera anywhere there’s a good moment to capture. Its smart design and easily accessible controls provide handling efficiency and ease of operation, helping bring the fun back to picture taking. Newly designed plain-language menus are displayed clearly on the large 2.0-inch LCD screen, and intuitive help menus are available for on-the-spot reference.

A high capacity rechargeable lithium-ion battery helps extend mobility and convenience by delivering the power to shoot up to 2,000** images on a single charge.

Interchangeable Lenses: The Nikkor Advantage

One of the unique benefits of shooting with a Nikon digital SLR is the ability to take advantage of the expansive creative possibilities offered by interchangeable Nikkor lenses. With the introduction of the D50, Nikon also introduced two new DX Nikkor lenses that are ideally paired with the D50 to offer consumers a broad zoom range, while maintaining a lightweight and ultra- compact size. Designed exclusively for Nikon’s D-series digital SLR cameras, DX Nikkor lenses are optimized to achieve outstanding center-to-edge-to-corner image quality, when used with any of Nikon’s digital SLR cameras. Nikon’s DX Nikkor range now includes six high performance lenses that offer unmatched wide-angle coverage and versatility:

-New AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED
-New AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED
-AF-S DX Zoom-Nikkor 18-70mm f/3.5-4.5 ED-IF
-AF-S DX Zoom-Nikkor 17-55mm f/2.8G ED-IF
-AF-S DX Zoom-Nikkor 12-24mm f/4G ED-IF
-AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

The D50 also offers seamless compatibility with Nikon’s extensive family of over 50 high-performance AF Nikkor lenses, providing the same superb color reproduction, razor-sharp image clarity and fast and accurate autofocus performance relied upon by the countless number of professional photographers who use Nikon’s pro digital SLR cameras everyday.

Managing and Sharing with Nikon PictureProject™ Software

Sharing pictures is fun, and Nikon’s new PictureProject software is designed to eliminate the complexities typically associated with sharing, managing and editing pictures on a computer. After conducting exhaustive worldwide research into consumer habits, expectations and requirements, Nikon developed its PictureProject software to be a simple, easy-to-use, and powerful application that addresses most frustrations associated with managing pictures on a computer. PictureProject boasts powerful features wrapped into an intuitive interface that navigates quickly and is easy to master.

The software allows users to easily transfer images to PC’s or MAC’s and browse, organize, and share them. Pictures taken in vertical orientation are automatically rotated. Controls for retouch tasks including brightness and red-eye correction, are intuitive and fast. PictureProject’s In Touch™ plug-in allows users to share photos with friends and relatives without attaching them in an email or uploading them to a website. Instead Pictureproject in-Touch facilitates a direct transfer of the pictures from the sender’s computer to a recipient’s computer. PictureProject In-Touch is included in the newest version 1.5 of PictureProject software and can also be downloaded free of charge via www.nikonnet.com.

With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject also works in close unison with Nikon Capture 4 as the ideal companion to its powerful feature set. Capture 4 is Nikon’s advanced image management and editing software designed to offer the most robust and comprehensive performance with Nikon’s NEF (RAW) files. While PictureProject is already a dynamic component to Nikon photography, the software also supports plug-ins, allowing users to add new features, as technology and the digital camera market evolve.

As part of Nikon’s Total Imaging System, the D50 inherits the advantages of the various components of this system, including high-quality AF and DX Nikkor lenses, the SB-800 and SB-600 Speedlights, which enable use of Nikon’s Creative Lighting System, as well as versatile software options, to deliver a new level of operating ease, expanded creative possibilities, and pure enjoyment. The Nikon D50 presents the perfect opportunity for anyone to start enjoying the advantages of Nikon digital SLR photography today.

The Nikon D50 outfit, including the new AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED lens, will be available in June for an estimated selling price of $899.95***.

MAJOR FEATURES OF THE NIKON D50 DIGITAL SLR

Vivid color and sharp details straight from the camera
- New 6.1 effective megapixel Nikon DX Format CCD imaging sensor that produces 3,008 x 2,000-pixel images with accurate color, high resolution and sharp details for great pictures capable of significant enlargement, or cropping for creative effect. File sizes remain manageable, making it easier to take and store more great pictures.
- Advanced digital image processor that marks a further evolution of analog and digital processing and pre-conditioning technologies, producing images that require no preparation in a computer and are ready to print straight from the camera. Image quality is optimized, including auto white balance, auto tone and color control, and real-time processes diminish digital noise to produce beautiful long exposure shots.
- 3D Color Matrix Metering II ensures accurate exposure control and white balance.
Instant, precise response
- Near-instant 0.2-second power-up, and short shutter release lag (response) time.
- Continuous shooting at 2.5 frames per second for a continuous burst of up to 137 pictures without having to wait for the camera to record the images to the SD memory card. (Using JPEG NORMAL - Large settings, and a SanDisk Ultra II 256MB SD Card) The number of continuous shots possible in a single burst may be fewer depending on the type of SD card used.
- Fast 5-area AF system with predictive focus tracking and Lock-on™ delivers greater precision with fast, more consistent subject acquisition and improved focus tracking to capture all the action as it happens. Automatic AF-assist illuminator helps ensure top AF performance in dark situations.
- Fast shutter speed with a range from 30 to 1/4,000 sec.
- Fast flash sync shutter speeds up to 1/500 sec. for great fill-effects under brighter light and back lighted conditions.
- Fast data transfer and recording to SD memory cards keeps the D50 always ready to shoot in any situation.
Accurate automated and manual control for predictable results
- Seven Digital Vari-Program selections for automatic adjustment of all the settings necessary to produce incredible digital photographs including ISO-equivalent sensitivity, white balance, sharpening, tone (contrast), color, saturation and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Child, Sports, Close up, and Night Portrait.
- Image enhancement options optimize sharpening, tone (contrast), color, saturation or hue while using Auto Multi Program [P], Shutter-Priority Auto [S], Aperture-Priority Auto [A], or Manual [M] exposure modes to best match the picture taking situation. The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization.
- Automatic control over ISO-equivalent sensitivity from ISO 200 to 1600; can also be set manually.
- Optimized exposure with a choice of three TTL (Through The Lens) exposure modes: 3D Color Matrix Metering II with 420-pixel RGB Sensor, variable Center-Weighted Meter, or choice of Spot Meters.
- Auto exposure bracketing helps achieve the exact results desired.
- Flash exposure compensation.
- A choice of three color modes ensures the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- Simultaneous recording of compressed NEF (RAW) and JPEG image files for the same shot helps by providing a smaller JPEG image file that can be quickly sent via email and a compressed NEF (RAW) file for more creative flexibility using Nikon PictureProject or Capture software for further enhancement.
Intuitive handling and operating ease
- Light and compact:
Dimensions (W x H x D): 133 x 102 x 76mm (5.3 x 4.1 x 3.0 in.)
Weight: Approx. 540g (1 lb. 3 oz.) without battery.
- Intuitive and familiar operation with ergonomically designed and sensibly located buttons and controls, including the handy multi selector and mode dial.
- Quality optical viewfinder features diopter correction and information display.
- New large 2.0-inch LCD monitor located directly below the viewfinder displays the large fonts of the easy-to-view easy-to-understand menu design, and the intuitive help system dialogs that make understanding camera settings easy.
- Versatile LCD playback options include Single image playback, Thumbnail image playback (4 or 9 pictures at a time), Zoom playback, Slide show, easy Histogram indication for determining highlights and shadow values, and Highlight point displays for even quicker highlight information, with automatic image rotation for vertical shots.
- LCD control panel on camera top makes it easy to confirm settings and camera status.
- Long-life rechargeable lithium-ion battery with power to shoot up to 2,000 images*1 on a single charge.
- Custom Settings for personalizing camera operation to match the individual’s shooting style, or different picture taking conditions.
- Wireless remote control of the D50 can be achieved with the optional ML-L3 remote control.
Easy image handling
- New Small Picture function for saving photos within the camera at the reduced sizes of 640×480, 320×240, or 160×120 for Internet use - either for mail attachments or placement on web pages.
- In-camera page setup support makes it easy to print directly from the D50 to any PictBridge compatible printer via the supplied USB cable.
- Up to 36 alphanumeric characters can be entered in each image’s EXIF header (file information) for personal identification when images are viewed in PictureProject software.
- Video connector and supplied video cable makes it easy to connect the D50 directly to a television for playing slideshows or viewing individual images
Creative and versatile system components
- High-quality Nikkor lenses: The unrivalled performance of AF, AF-S and DX Nikkor lenses greatly expands creative possibilities.
- Built-in auto pop-up flash features exclusive i-TTL flash control, fast 1/500 sec. flash sync shutter speed, and coverage for lenses as wide as 18mm.
- Supports Nikon’s Creative Lighting System when using a SB-800 and SB-600 Speedlight mounted on the ISO flash shoe for additional on camera flash output in large rooms, or for longer distance picture situations. Also allows off-camera multiple flash lighting with iTTL Technology with SB-800 and SB-600.
- Integrated Nikon Software Solutions:
Nikon Capture 4 (Ver. 4.3) (optional) is a comprehensive image editing and remote camera control package that fully supports NEF, (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control, D-Lighting for scene-specific automatic dodge and burn control.

PictureProject is Nikon’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. PictureProject features an intuitive user interface, and supports optional plug-ins that add functionality and creative options.

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21 Sep 08 Nikon Brings State-of-the-Art to Mid-Range with New SB-600 Speedlight

New SB-600 Expands Nikon’s Creative Lighting System Featuring i-TTL; Offers Versatile Wireless Functions With SB-800 & D70 Built-in Speedlight

MELVILLE, NY, JANUARY 28, 2005 - Nikon® (www.nikondigitalusa.com), the world leader in photography, today introduced the versatile new SB-600™ Speedlight, the latest addition to Nikon’s Creative Lighting System. Featuring Nikon’s next generation i-TTL™ flash control technology, the SB-600 delivers automatic balance fill-flash and advanced wireless lighting capabilities for outstanding results and creative possibilities. The SB-600 is seamlessly compatible with the newly announced D70 digital SLR camera’s built-in speedlight as well as the Nikon D2H professional digital SLR. The SB-600 effectively integrates with the recently announced Nikon SB-800 Speedlight, both individually and in arrangements of multiple SB-600/800 speedlights, offering consistent i-TTL control for automatic and accurate lighting for creative and complex situations.

Designed for a variety of customers ranging from experienced and amateur photographers to beginning enthusiasts, the SB-600 incorporates a host of new features designed to make flash photography simple, accurate and creative. As part of the newly evolving Nikon Creative Lighting System, the SB-600 includes support for Nikon Advanced wireless TTL operation, and can function as a remote flash when controlled by the SB-800 Speedlight or the D70 digital SLR camera’s built-in speedlight set to Commander Mode. Additionally, the SB-600’s Auto FP High Speed Sync Mode allows it to fire at shutter speeds as high as 1/8000 second when used with the D2H professional digital SLR camera. Other major features include Flash Value (FV) Lock, flash color information, wide area AF illuminator and built-in modeling flash.

“When developing the Creative Lighting System, Nikon’s goal was to deliver a powerful lighting system that was easy to use, offered tremendous creative control without being overly complicated and integrated the advantages of digital technology to make flash photography more accurate than ever before. With the introduction of the SB-600, Nikon is realizing that goal,” said Richard LoPinto, vice president for SLR camera systems at Nikon, Inc.

“Nikon’s i-TTL technology is the backbone of the Creative Lighting System, and the SB-600 inherits this inventive technology. Together with the recently introduced Nikon SB-800 Speedlight, and the D70’s built-in speedlight set to Commander Mode, the SB-600 will unleash tremendous creativity and excitement among all kinds of photographers,” he added.

SB-600: Continuing Advanced Wireless Lighting

The SB-600 speedlight features wireless TTL technology first introduced in Nikon’s SB-800 Speedlight. Photographers using the SB-800 as the Controller can employ up to three groups of compatible Speedlights, with any quantity of compatible SB-600 and SB-800 speedlights within each of the three groups, to achieve Advanced Wireless i-TTL exposure control. Most major functions of the

SB-600 can be controlled remotely by the master SB-800. Photographers using the D70 digital SLR camera’s built-in speedlight as the Commander Speedlight can employ any number SB-600 speedlights within one group for wireless i-TTL operation. The SB-600 can be remotely controlled either in i-TTL mode or manual mode for maximum creativity. Used with the D2H, the SB-600 can employ up to four individual frequency channels, and three groups of flash units.
The selection of channel settings help photographers avoid inadvertently triggering flashes not being used by them. Used with Nikon’s D70 camera’s built-in i-TTL speedlight as the Commander, the SB-600 settings require use of Channel 3, Group A.

In addition to the wireless capabilities, the SB-600 offers a host of additional features for Nikon’s Creative Lighting System. Highlights of the features are:

* FV-Lock: FV-Lock (Flash Value Lock) is comparable to the way an
AE-Lock functions in a camera for ambient light exposure metering. Once the camera measures a correct flash value, the SB-600 locks this value until the photographer resets it — helping to maintain the flash value exposure as the photographer adjusts composition for a scene.

* Auto FP High-Speed Sync Flash: The SB-600’s Auto FP function can be used with the Nikon D2H to automatically fire the speedlight in i-TTL mode at shutter speeds up to 1/8000 second, offering excellent opportunities to use flash in brighter light, with faster aperture lenses and for faster action scenes.

* Modeling Flash: A modeling flash feature in the SB-600 fires a stroboscopic burst of light for approximately one second, allowing photographers to visually confirm lighting and shadow effects before shooting.

* Auto White Balance Adjustment using Flash Color Temperature
Information: The SB-600 achieves a high level of color accuracy when used with the D70 or the D2H. With changes in the duration of light emitted by any speedlight, there are always slight variations of color temperature. Using the D70 or D2H in Auto White Balance mode, the SB-600 communicates these slight variations in color data back to the D70 or D2H and the camera’s auto white balance system implements the fine adjustment needed for overall excellent white balance.

* Manual Mode: The SB-600 also offers a full manual mode with power ratios from full power to 1/64 power, in 1/2 step increments for independent flash output control and creative lighting effects.

* Custom Settings: Custom settings in the SB-600 allow photographers to personalize the speedlight according to selected preferences.

* Wide Area Illuminators: The SB-600 features a wide area illuminator that assumes autofocus assist functions in low light conditions. The
Illuminator covers all AF-points in all Nikon SLR cameras, including the D2H’s new 11-point AF sensors, giving photographers the freedom to compose their shots creatively and shoot with confidence.

* Additional features: Additional features in the SB-600 include a large
LCD screen, ergonomic controls, a rotating flash head which tilts horizontally and vertically, accessory filters for special color effects and emulation of fluorescent and incandescent lighting, front and side ready-light indicators for easy viewing, and a locking flash shoe.

The SB-600 is compatible with all Nikon digital and film SLR cameras, achieving performance that is limited by each camera’s capability. The SB-600 will realize full i-TTL control when used with the D2H or D70 digital SLR cameras, and D-TTL control and Auto Aperture Flash (AA) when used with the D1, D1X, D1H and D100 digital SLR cameras. The SB-600 will offer TTL and Non-TTL Auto Flash control when used with all Nikon film SLR cameras. The SB-600 Speedlight will be available at Nikon authorized dealer locations in Spring 2004. Price will be announced approximately 30 days prior to first sales.

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21 Sep 08 Ten Points to Remember When Buying a Digital Camera

Author: Ernie Delgado

Professional photographers know exactly what they’re looking for when they purchase a digital camera. Years of experience and fine tuning digital cameras every day makes the choice clear for them. For the rest of us, a new camera purchase can be a daunting experience. I know when I first got into digital cameras the technology seemed a little intimidating- but it doesn’t have to be. Here’s a short guide with ten things to look for when, as an amateur photographer, you’re ready to replace that antique sitting on the top shelf of the closet.

1. Resolution – When digital cameras first came out, it was all about the megapixels. There was a wide variety of sizes (and prices) available- however, now most of even the smallest digital cameras are 5 megapixels, which is more than adequate for your typical 4×6 vacation photos and the occasional 8×10. The time to go larger is when you want to regularly create larger pictures- or you want to be able to zoom in on areas of specific detail and print those. The compromise you must make for those larger pictures is more space used on your memory card, so if you get a higher megapixel camera, make sure to pick some extra cards.

2. Exposure control – For most amateurs, aperture size and shutter speeds are a mystery. What should I use when? The manufacturers have addressed this with scene preset modes. Picking the correct mode allows you to select the proper settings of, for example, a close-up by simply clicking ‘Macro Mode’ instead of manually configuring the camera. If you’re interested in digital cameras as a hobby, manual configuration options are something you should look for.

3. Zooms –There are two types of zoom available, optical zoom and digital. The one you should really pay attention to is optical zoom- pictures using optical zoom are sharper. Also understand that when the camera is using the higher magnification settings, it will be more vulnerable to shaking, so you may want to pick up a tripod if you’ll be using that zoom most of the time.

4. Size – Take a little time to think about what you’re going to be using your camera for. There’s always a tradeoff between size and functionality- here’s a quick summary:
a. Ultra Compact – small, light pocket sized cameras. Some may have fewer features.
b.Compact- fit in a modest camera case, great for point and shoot pictures.
c. Advanced- more functionality here along with more size. Typically we see buttons for modes as opposed to menus (which saves having to navigate), better zooms, and they also accept accessories (lenses, filters, etc.)
d. Digital Single Lens Reflex (DSLR) – Heavy and large, these offer the best functionality; typically professionals and serious photographers use them.

5. Weight – Hand in hand with size is camera weight. Generally speaking, more features equals more weight, so think carefully about what you really need. A small, light camera with fewer features is a better choice if you want to take it everywhere and get lots of pictures, as opposed to a heavy monster you dread having to lug and only use once in a while.

6. Batteries –Basically batteries come in two formats, proprietary battery packs, and then there are cameras that accept AA batteries. If you get a camera with the proprietary pack, it’s worth it to purchase another one as backup, because invariably you’ll want to take a picture and the battery will die. I recommend getting a camera that allows you to use AA batteries- if you need to buy a set in pinch you can, and you also have the flexibility of buying rechargeables and using them again and again.

7. Speed- When you are ready to purchase, be sure to check out the lag on button press. If you want to photograph things in motion (kids, pets, sports, etc) it can be very frustrating to try to snap that perfect picture and have the image captured 5 seconds later after the moment has passed. Some cameras offer continuous shutter mode, which allows you to snap pictures in sequence. For most amateurs 5 frames per second is adequate.

8. Manual Focus – part of the beauty of digital cameras is most of them take care of focusing for you. In some situations you may want the ability to manually focus to bring out detail.

9. Low Light Modes – Some cameras have auxiliary lights to help focus or even night vision mode. If you’re going to be taking pictures at night, it’s worth the money to add this to your checklist.

10. Accessories- Most people focus exclusively on the camera, and the accessories are an afterthought. Depending on where you buy your camera, you may be able to get a package deal that includes things you would have to buy anyway, like a case, memory cards, extra batteries and the like. If you buy your camera in a camera store don’t be afraid to negotiate, many will give you a better price or throw in extras like photography lessons.

When you buy a digital camera there’s no need to be intimidated, just do some research online and have an idea of what you want to do with your camera, create a list of important points, and then buy with confidence.

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19 Sep 08 Consumer Reports - Digital Cameras

Digital cameras, which employ reusable memory cards instead of film, give you far more creative control than film cameras can. With a digital camera, you can transfer shots to your computer, then crop, adjust color and contrast, and add textures and other special effects. Final results can be made into cards or T-shirts, or sent via e-mail, all using the software that usually comes with the camera. You can make prints on a color inkjet printer, or by dropping off the memory card at one of a growing number of photofinishers. You can upload the file to a photo-sharing Web site for storage, viewing, and sharing with others.

Like camcorders, digital cameras have LCD viewers. Some camcorders can be used to take still pictures, but a typical camcorder’s resolution is no match for a good still camera’s.

WHAT’S AVAILABLE

The leading brands are Canon, Fujifilm, HP, Kodak, Olympus, and Sony; other brands come from consumer-electronics, computer, and traditional camera and film companies.

Digital cameras are categorized by how many pixels, or picture elements, the image sensor contains. One megapixel equals 1 million picture elements. A 3-megapixel camera can make excellent 8×10s and pleasing 11×14s. There are also 4- to 8-megapixel models, including point-and-shoot ones; these are well suited for making larger prints or for maintaining sharpness if you want to use only a portion of the original image. Professional Digital cameras use as many as 14 megapixels.

Price range: $200 to $400 for 3 megapixels; $250 to $400 for 4 and 5 megapixels; $300 to $1,000 for 6 to 8 megapixels.

IMPORTANT FEATURES

Most Digital cameras are highly automated, with features such as automatic exposure control (which manages the shutter speed, aperture, or both according to available light) and autofocus.

Instead of film, digital cameras typically record their shots onto flash-memory cards. CompactFlash and SecureDigital (SD) are the most widely used. Once quite expensive, such cards have tumbled in price–a 128-megabyte card can now cost less than $50. Other types of memory cards used by cameras include Memory Stick, Smart Media and xD-picture card. A few cameras, mainly some Sony models, use 3 1/4-inch CD-R or CD-RW discs.

To save images, you transfer them to a computer, typically by connecting the camera to the computer’s USB or FireWire port or inserting the memory card into a special reader. Some printers can take memory cards and make prints without putting the images on a computer first. Image-handling software, such as Adobe Photoshop Elements, Jasc Paint Shop, Microsoft Picture It, and ACDSee, lets you size, touch up, and crop digital images using your computer. Most digital cameras work with both Windows and Macintosh machines.

The file format commonly used for photos is JPEG, which is a compressed format. Some cameras can save photos in uncompressed TIFF format, but this setting yields enormous files. Other high-end cameras have a RAW file format, which yields the image data with no processing from the camera.

Digital cameras typically have both an optical viewfinder and a small color LCD viewer. LCD viewers are very accurate in framing the actual image you get–better than most of the optical viewfinders–but they use more battery power and may be hard to see in bright sunlight. You can also view shots you’ve already taken on the LCD viewer. Many digital cameras provide a video output, so you can view your pictures on a TV set.

Certain cameras let you record an audio clip with a picture. But these clips use additional storage space. Some allow you to record limited video, but the frame rate is slow and the resolution poor.

A zoom lens provides flexibility in framing shots and closes the distance between you and your subject–ideal if you want to quickly switch to a close shot. The typical 3x zoom on mainstream cameras goes from a moderately wide-angle view (35mm) to moderate telephoto (105mm). You can find cameras with extended zoom ranges between 8x and 12x, giving added versatility for outdoor photography. Other new cameras go down to 24 or 28 mm at the wide-angle end, making it easier to take in an entire scene in close quarters, such as a crowded party.

Optical zooms are superior to digital zooms, which magnify the center of the frame without actually increasing picture detail, resulting in a somewhat coarser view.

Sensors in digital cameras are typically about as light-sensitive as ISO 100 film, though some let you increase that setting. (At ISO 100, you’ll likely need to use a flash indoors and in low outdoor light.) A camera’s flash range tells you how far from the camera the flash will provide proper exposure: If the subject is out of range, you’ll know to close the distance. But digital cameras can tolerate some underexposure before the image suffers noticeably.

Red-eye reduction shines a light toward your subject just before the main flash. (A camera whose flash unit is farther from the lens reduces the risk of red eye. Computer editing of the image may also correct red eye.) With automatic flash mode, the camera fires the flash whenever the light entering the camera registers as insufficient. A few new cameras have built-in red-eye correction capability.

Some cameras that have powerful telephoto lenses now come with image stabilizers. These compensate for camera shake, letting you use a slower shutter speed than you otherwise could for following movement. But an image stabilizer won’t compensate for the motion of subjects.

Most new 6- to 8-megapixel cameras come with full manual controls, including independent controls for shutter and aperture. That gives serious shutterbugs control over depth of field, shooting action, or shooting scene with tricky lighting.

HOW TO CHOOSE

The first step is to determine how you will use the camera most of the time. Consider these two questions:

How much flexibility to enlarge images do you need? If you mainly want to make 4×6 snapshots, a camera with a 3- or 4-megapixel resolution will be fine. Such a camera will also make an 8×10 print of an entire image without alteration that looks as sharp as one from a 6- or 8-megapixel model. But to enlarge the image more or enlarge only part of it, you’ll want a 6- to 8-megapixel camera.

How much control do you want over exposure and composition? Cameras meant for automatic point-and-shoot photos, with a 3x-zoom lens, will serve snap shooters as well as dedicate hobbyists much of the time. The full-featured cameras in the 6- to 8-megapixel range offer capabilities that more-dedicated photographers will want to have. Two of the more important capabilities are a zoom range of 5x to 10x or more, which lets you bring distant outdoor subjects close and also lets you shoot candid portraits without getting right in your subject’s face, and a full complement of manual controls that you determine the shutter speed and lens opening. ‘

Once you’ve established the performance priorities that you need from a camera, you can narrow your choices further by considering these convenience factors:

Size and weight. The smallest, lightest models aren’t necessarily inexpensive 3-megapixel cameras. And the biggest and heaviest aren’t necessarily found at the high end. If possible, try cameras at the store before you buy. That way, you’ll know which one fits you hand best and which can be securely gripped. In our tests, we have found that some of the smallest don’t leave much room even for small fingers.

Battery type and life. All digital cameras can run on rechargeable batteries of one of two types: an expensive battery pack or a set of AA batteries. In our tests of the cameras, neither battery type had a clear performance advantage. The best-performing cameras offer upward of 300 shots on a charge, while the worst manage only about 50. We think it’s more convenient to own a camera that accepts AA batteries. You can buy economical, rechargeable cells (plus a charger) and drop in a set of disposable lithium or alkaline batteries if the rechargeable run down in the middle of the day’s shooting.

Camera speed. With point-and-shoot cameras like the ones we tested, you must wait after each shot as the camera processes the image. Most models let you shoot an image every few seconds, but a few make you wait 5 seconds or more. They may frustrate you when you’re taking photos in sequence.

Your other cameras. If you’re adding a camera to your lineup or trading up to a more versatile model, look first for one that’s compatible with the other cameras. If it is, you can share memory cards and batteries. Designs within a camera brand line are often similar. So staying wit the brand you have lowers the learning curve on the new camera for family members who switch between cameras.

Copyright © 2002-2006 Consumers Union of U.S., Inc.

For the latest information on this and many other products and services, visit www.ConsumerReports.org.

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18 Sep 08 How to Buy Discount Digital Cameras

Author: Russ Snapper

Many brands of discount digital cameras are available from manufacturers such as Kodak, Fuji, Nikon, Olympus and Canon amongst others.

Why these cameras are discounted? The reasons could be like they have been over purchased with a lot of stocks left or it could be a means of making you enter their store. Websites use discounted items to grab your attention to their website many times. Online purchasing has emerged as a large market and it can save some money to the company when you purchase online. As expenses such as opening a store, paying out salaries for employees, purchasing shelves and other fixtures are not incurred, these savings can be passed on to you to some extent.

By saving money on the purchase of discount digital camera, you will feel great as by not paying the full price, you still have the same quality. The digital cameras are exactly the same as the difference here exists only on the price. Hence, why should you pay an expensive price as you can get the same camera when you purchase it on a discount? With the money thus saved, you can buy other great add-ons for your digital camera.

Finding discount digital cameras is easier over websites. The question is which digital camera to choose. You can find discount digital cameras from most major digital camera manufacturers. You should have a basic idea of the options, features and brand name of the digital camera you want to buy. You can also find from sale bills and newspapers about different types and brands of digital cameras along with the prices offered at many stores. Some times, though the deals are advertised over the web, they may not have them in their stores. Earlier the digital cameras had one thing in common when compared with non-digital cameras, (i.e.) an expensive price tag. However the cost of digital cameras has dropped so much recently that you can purchase a digital camera for less than $250.

When buying a discount camera, you have to be aware of at least the buzzword ‘Megapixel’ related with digital cameras. Megapixel refers to the number of pixels available per million or the resolution of the image. This is important to be considered because Megapixel directly relates to the image quality obtained. The factors such as budget, mega pixels, exposure control, battery life, user controls and Zoom lens are all important while making a choice of a camera and to get the best out of it. Knowing these features will save you time when you start looking for a discounted digital camera.

You have to understand also the type of software that is needed for the discount camera you have planned to buy. Because all digital cameras do not use the same software for storing or to transfer the photos from the camera to the computer. Make sure that the software supplied will be compatible with your computer, without the need for upgrading your older computer for the sake of having the photos on your computers.

If you don’t have an idea of the features you need, you can also then search by brand name of the digital camera and read all about the various models offered. Still, Price should not be the only factor when you shop for discount cameras, but also certain basic features.

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18 Sep 08 You Need a Digital Camera Buying Guide

Copyright (c) 2008 Orlando Thompson

The best way to find out about digital cameras is with a digital camera buying guide. You can find out all the information about each specific digital camera and what features the digital camera has as well as how they operate. The buying guide is a great place to start shopping. Some of the information in the guide will include the battery options, storage, lenses and megapixels.

The information you find will help you choose a digital camera that will fit your needs. This is the most comprehensive guide for digital camera buying. You can get this guide in print or use the Internet, which has the same information. The digital camera buying guide has reviews of the digital cameras, which should help you decide if the digital camera is worth the time and money.

The reviews come from testing the digital cameras to see the ease of use and can explain how the features work or do not work. If you plan to buy a digital camera, you will find the buying guide very useful. For the first time user, this guide can be beneficial. If you already have a digital camera and want something comparable or better, the guide is where you should look.

You can find over thirty-five hundred reviews of digital cameras when you look at the digital camera buying guide. Many online sites have all the information you need to decide which digital camera will work the best for you. The guide will help you with things that you need to consider when buying a digital camera. If you are looking for a professional digital camera or a digital camera for general pictures, the buying guide will help you choose the best one.

Before you go and buy a digital camera, you need to compare different digital cameras to find out which ones are highly rated plus which digital cameras have all the features you are looking for.

It really depends largely on what you personally are looking for in a digital camera but these are comments of different personal wants and the features that they found important.

The Snapshooter

I want to take photos that I can e-mail to friends and family, post on the Web, or print in sizes smaller than 8×10 inches. I’d like a digital camera that is easy enough for the whole family to use and small enough to take anywhere. I’ll be printing on an inexpensive, all-purpose inkjet printer or getting photo prints from the local drugstore, though I’ll consider buying a photo printer if I like the pictures enough. If this is your purpsose these are The specs that matter. Resolution It doesn’t matter. Most cameras on the market today have sufficient resolution for your needs. Price $150 to $300, lens type Zoom (range encompassing at least 38mm to 114mm, 35mm equivalent) Storage media Internal memory, CompactFlash, Memory Stick, xD-Picture Card, or Secure Digital/MultiMediaCard Photo file format JPEG Interfaces USB, NTSC/PAL television connection, exposure controls automatic, programmed scene modes, exposure compensation (for tweaking the automatic exposure), focus controls automatic, flash modes automatic, fill, red-eye reduction, software Photo stitching, photo album, slide show, multimedia VGA (640×480), 30fps video-clip recording with sound, other cool features to look for Direct-to-printer (PictBridge) output compatibility, in-camera red-eye removal, automatic exposure fix, optical or mechanical image stabilization, face detection.

The Trendsetter

I like to buy the newest, shiniest toys before anyone else does. I want to impress my friends and business associates with the latest technologies and coolest features, but not if it makes the product too complicated to use. Although I do want the best deal available the cost of the digital camera is not my number one concern. For the trendsetter the specs that matter are resolution 8 megapixels or greater, price Less than $1,000 lens type Zoom (range encompassing at least 36mm to 108mm, 35mm equivalent), storage media Internal memory, CompactFlash, Memory Stick, xD-Picture Card, or SD/HC, photo file format JPEG, interfaces USB, HDMI, or component HDTV television connection, exposure controls automatic, programmed scene modes, exposure compensation (for tweaking the automatic exposure), focus controls automatic, flash modes automatic, fill, red-eye reduction Software Photo-stitching, photo album, slide show, multimedia 720p (1,280×720) video-clip recording with sound and functioning zoom during video, other cool features to look for Ultracompact design, Webcam capabilities, voice recording, Wi-Fi support, 3-inch LCD, simultaneous video and photo capture, 12X or greater optical zoom, optical or mechanical image stabilization, face detection.

The Business user

I need to be able to shoot onsite or in the office, photograph products and people for ads and publicity in print and on the Web, and get professional-looking results without hiring a pro. I need to get prints in a variety of ways, including from a color laser printer or quick-print shop. I have to share the camera with my coworkers. The specs that matter for the business user are resolution 7 megapixels or greater, price $400 to $700, lens type Zoom (range encompassing at least 36mm to 130mm, 35mm equivalent), storage media CompactFlash, Memory Stick, xD-Picture Card, or SD/HC, photo file format JPEG or TIFF, interfaces USB, NTSC/PAL television connection, exposure controls automatic, aperture- and shutter-priority, manual, choice of metering modes, bracketing, focus controls automatic, manual flash modes automatic, fill, red-eye reduction, external flash compatibility, software photo editor; collaborative image sharing, multimedia voice recording, built-in speaker for audio playback, other cool features to look for Support for digital security, Wi-Fi, text-capture mode, world clock.

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