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21 Sep 08 NIKON PRESENTS FIVE NEW COOLPIX CAMERAS

’s New COOLPIX Developed with Consumer’s Digital Needs in Mind

MELVILLE, NY (August 24, 2006) - Consumers stand in front of a counter telling themselves they want an easy to use camera that takes great . today unveiled two new “L” or Life series cameras and three new “S” or Style series cameras with the consumer’s taking needs in mind. These new cameras incorporate existing technologies that have excited so many new users and added additional useful features to enhance the overall experience.

“Developed with the consumer in mind, has combined exceptional features with world-renowned quality design and style at attractive prices,” says Bill Giordano, General Manager Marketing, COOLPIX for , Inc. “From entry-level to advanced technologies, our designers and engineers have done an outstanding job of adopting design styles and intuitive technology that directly address what the consumer asks for - a camera that looks great and performs just as well.”

Every camera in the COOLPIX family is equipped with ’s In-camera Image Innovations to fix common problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects with insufficient light. The cameras are also equipped with Blur Warning, which alerts the user when an image is blurred, and Best Shot Selector, a feature which automatically identifies and saves the sharpest image from a series.

In addition, every new COOLPIX camera features TV Quality Move Mode** (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of selections and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all functions throughout the menu.

Made Easy with ’s COOLPIX L5
Continuing the Life series , has introduced the COOLPIX L5 which combines high-quality features like a 5x -Nikkor glass lens, an incredible, bright 2.5 inch LCD and same advanced Lens Shift Vibration Reduction (VR) found in many lens systems. Lens shift VR technology allows the user to make the most of the 5x . Adding to the convenience are three unique image innovations accessible via a One-Touch portrait button, which activates Face-priority AF, In-Camera Red-Eye Fix and D-Lighting. The L5 runs on two AA- which power this 7.2 effective camera and is compatible with the widely available SD card.

’s COOLPIX L6 Keeps Going and Going
’s L6 adds powerful imaging performance, easy operation and outstanding life that allows the user to shoot with greater confidence for better-looking results. The L6 boasts 6.0 effective and a 3x -Nikkor glass lens, making it a cinch to capture everything from pleasing portraits to expansive landscapes with true-to-life color and fine detail. The L6 can take an unprecedented 1,000 on a single set of the included Energizer® e2® Lithium® AA , the most of any camera in its class.

Highly convenient, such extended life is ideally suited for travel or when capturing important events, such as a wedding, where you can’t afford to run out of power.

The COOLPIX L6 offers light sensitivity beyond conventional compact digitals, with settings up to ISO 800. This means users can shoot in lower light without having to use a long exposure. It also allows users to select higher for the capture of fast-moving subjects.

’s COOLPIX S9 Blends Stunning Design with Innovative Technology
unveils new the COOLPIX S9 for style-savvy consumers who want a fashionable camera at exceptional price. The S9 blends beautiful aesthetic attributes and advanced imaging technology. The S9 is a 6.1 , easy-to-use camera in a slim, stylish body. The camera is equipped with a 3x -Nikkor ED glass lens to ensure sharp, creative freedom and a 2.5 inch to compose and share .

For ease of use, the COOLPIX S9 makes it seamless for consumers to access ’s In-camera Image Innovations through a One-Touch Portrait Button, located on the top of the camera.

The COOLPIX S9 offers a Stop-Motion feature for creating fun, stop-motion animated video shorts. To use the feature, the consumer simply needs to pose an object that they want to animate, take a , re-position the object and again. Opaque versions of previous shots are shown on the camera’s LCD to assist users when positioning and repositioning their object. Once shooting is completed, the S9 automatically creates a Quicktime™ video of the object’s movement in-camera.

The COOLPIX S10 Offers Adventurers and Enthusiasts in a Mighty 10x Camera

The new COOLPIX S10 features an incredible 10x optical -Nikkor glass lens, Vibration Reduction (VR), 6.0 effective , a 2.5″ LCD and an innovative, compact swivel design allowing the long- camera to fit into a shirt pocket. The powerful 10x, optical combined with ’s VR and innovative body design gives digital unprecedented freedom and creativity with the ability to take from a wide range of angles such as overhead, from the hip and even self portraits.

With the advantage of Vibration Reduction (VR) capability, the COOLPIX S10 allows users to overcome camera shake to take sharper, more stable in a range of shooting situations. The S10 includes a High-Sensitivity option up to an impressive ISO 800.

Furthermore, the COOLPIX S10 adds new entertainment to with ’s Pictmotion function that lets users combine , movies, music and visual styles for automatically produced audiovisual shows, in-camera. It’s easy for everyone to gather and watch Pictmotion shows together because the LCD of the COOLPIX S10 has an impressively wide viewing angle of 170 degrees.

The New COOLPIX S7c Takes Great and E-mails Them!
The new COOLPIX S7c combines high-quality imaging performance and style with impressive new sharing technology to make the S7c the most technologically advanced compact that has ever released.

The S7c is a 7.1 effective camera with a 3x -Nikkor ED glass lens with a One-Touch Portrait Button that acts as a shortcut to three In-Camera Image Innovations. The COOLPIX S7c also offers Vibration Reduction (VR), Pictmotion and a High-Sensitivity mode up to a 1600 ISO and the new Stop-Motion feature.

The S7c incorporates Wireless transfer, which enables a to send from the camera’s to a computer or printer wirelessly. The COOLPIX S7c is also compatible with ’s all-new COOLPIX CONNECT service that lets users take and then e-mail them to friends across the world in mere seconds.

and T-Mobile™ have partnered to give customers the amazing ability to email directly from the new COOLPIX S7c.The first time you connect your COOLPIX S7c in one of the 7,000 T-Mobile HotSpot locations, your one year of complimentary T-Mobile Camera Wi-Fi service (for ) will be automatically activated*. Simply turn on your COOLPIX S7c, choose Wi-Fi mode to automatically connect your camera to the T-Mobile Hotspot or open access network, and you can email directly from your COOLPIX S7c. You are connected right out of the box!

The new COOLPIX camera line-up will be available nationwide September 2006. For more information about this and other COOLPIX cameras, please visit www..com.

* One year of T-Mobile HotSpot service begins from the first time you automatically connect in a T-Mobile HotSpot location. Does not include access at Wi-Fi roaming locations. This offer expires on September 30, 2007.

T-Mobile and HotSpot and design are federally registered trademarks and the magenta color is a trademark of Deutsche Telekom AG. © 2006 T-Mobile USA, Inc.

About
, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 Nikon(R) Introduces the D2xs(TM) Professional Digital SLR Camera, Delivering Performance Advancements and Enhanced Features

* 12.4- D2xs Offers Unique Combination of Extraordinary , High-Speed and High- in a Single
* Internal and External Refinements Make D2xs a Commendable Successor to ’s Flagship D2x Camera

MELVILLE, N.Y., June 1 — (R) (http://www..com), the world leader in , today introduced the new D2xs(TM) professional camera, incorporating an impressive range of refinements that improve overall camera performance and enhance the user experience. The D2xs shares many performance and design innovations with the current and highly successful D2x camera, including the 12.4 million DX format that renders with high and sharp detail, necessary for demanding professional assignments. The D2xs also hosts a range of upgraded features that make operation significantly more responsive — including refined performance that makes for easier composition when shooting in ’s exclusive High-Speed Crop mode, a new 2.5 inch LCD with a 170-degree wide viewing angle, individually calibrated at the factory to ensure consistent color fidelity, significantly increased life and a wide range of firmware enhancements.

With its numerous refinements, the D2xs is truly equipped to meet the widely varied demands of today’s professional who strive to create that push the boundaries of what’s possible. Not only does the camera successfully combine high , speed and quality, but it also incorporates exclusive technologies that enable unfettered creativity. Options such as the WT-2A Wi-Fi transmitter achieves full wireless remote camera control and transmission, while the revolutionary i-TTL Speedlight technology included in the D2xs ensures radical new possibilities in creative lighting.

“Increasingly, professional have chosen the D2x as their primary workhorse camera due to its remarkable performance and versatility, making it ’s best selling professional camera. With the introduction of the D2xs, has built upon the proven performance of its predecessor and added new technologies and refined features that will
offer professionals an enhanced overall experience,” said Edward Fasano, general manager for Marketing, Products, Inc. “The D2xs is poised to become the next of choice among professional .”

Versatility Refined

Many of the that made the D2x such a success have been retained. The D2xs is capable of capturing 12.4 JPEG or RAW (NEF) at a rate of up to 5 frames per second in continuous shooting mode, and maintains a rapid start-up time, the world’s shortest shutter release time lag of just 37ms, as well as a blackout time of just 105 milliseconds. The D2xs also inherits the popular High-Speed Crop mode that uses a specific central area of the sensor to capture 6.8 at an incredible rate of up to 8 frames per second. A newly developed in the D2xs automatically superimposes a mask over the cropped area within the while in the High-Speed Crop mode, for easier and more confident composition.

The D2xs features ’s acclaimed Mutli-CAM2000 high-speed AF system, with eleven autofocus sensors — nine of which are cross-type and placed in the rule of thirds layout. The D2xs offers improved subject acquisition and tracking as well as a new option for controlling the duration of Lock-On(TM) focus tracking, making it easier to adjust for shooting
different types of scenes and action.

New Image Rendering and Menu Options

With a combination of powerful image-processing technologies and ’s exclusive 1,005 3D-Color Matrix Metering II, the D2xs makes it possible to capture beautiful 2.4- that meet and exceed professional ’ needs for larger files that are rich in detail, color and smooth tonal range. The D2xs has also been refined so demanding can take advantage of ’s 3D-Color Matrix Metering II even in the High-Speed Crop mode. Professional will appreciate the ability to select Adobe RGB in any of the three color modes — making it possible to work with a wider range of colors to match highly diverse assignments and workflow environments, while ideally complementing the NEF file. In-camera creative possibilities are extended even further through the addition of a new Black & White (sRGB) color mode.

shooting in RAW (NEF) will have the ability to shoot in and still retain the color information in the RAW image data, allowing them to easily reverse a image to color using ’s new Capture NX software.

RAW and JPEG taken using the D2xs can be trimmed within the camera to produce of reduced display sizes ranging from 640 x 480 to 2,560 x 1,920 pixels. The resulting smaller files can help improve workflow efficiency by eliminating the time required to download and perform software editing within a computer.

New ISO sensitivity options offer greater convenience to who work under constantly changing lighting conditions such as weddings. A new Auto ISO feature allows to maintain a specific while letting the camera automatically select an appropriate ISO setting, within a predefined range of sensitivities, based on the existing lighting conditions. This feature helps achieve optimum exposure while freeing the to concentrate on composition. ISO sensitivity can also be manually set between ISO-equivalent 100 and 800 in increments of 1/3 EV, or boosted using HI-0.3, HI-0.5, HI-0.7, HI-1 or HI-2 settings when high sensitivity is a priority. The 3 settings between 800 and HI-1 are newly added to give the D2xs finer control over sensitivity.

Refined Ergonomics and Design

The D2xs body is consistent with the exterior styling of the D2-series, adopted from a design created by famed industrial designer, Giorgetto Giugiaro*. The body is proportionate and well balanced, with a well designed interface that is intuitive and seamless.

The D2xs improves upon its predecessor’s energy efficient design, and when combined with the newly developed high-energy EN-EL4a rechargeable lithium-ion , the camera boasts an unprecedented 3,800** shots per charge. ’s highly sophisticated, real-time Fuel Gauge system in the D2xs allows to determine the precise level of remaining charge, number of shots taken per charge and the overall life of the — all at the touch of a button.

A new 2.5-inch, 235,000 dot LCD monitor in the D2xs allows a 170-degree wide viewing angle, and is individually calibrated at the factory to ensure consistent color fidelity. The D2xs also features a new color scheme for menu displays.

Expanded Software Options

The D2xs features a unique Image Authentication feature that, when used with ’s new Image Authentication Software, marks the authentication of an image captured by the camera and can determine whether or not it has been altered since capture. Image data is a critical link in the “chain of evidence” for verifying image authenticity, and D2xs’s hardware and software-based image authentication solution allows easy, secure authentication of for a wide range of requirements. The softwareenables verification of JPEGS, TIFF and NEF (RAW) taken with the D2xs.

A new remote control software called Camera Control Pro is also available for the D2xs, enabling unprecedented remote control operation of many camera functions from a personal computer. Camera Control Pro software is the next generation of camera control software, previously bundled with ’s Capture 4 software, and features substantial advanced features that offer limitless creativity to who need to control their camera remotely. Camera Control Pro can control the D2xs remotely tethering a high-speed USB cable or optional WT-2a wireless transmitter.

The D2xs is also compatible with ’s soon-to-be-released Capture NX(TM) software — a highly versatile yet elegantly simple editing solution that provides easy, yet powerful and visually intuitive image-editing and enhancement tools. With Capture NX, will be able to tap into the full potential of D2xs’s RAW (NEF) files, while also apply powerful image processing and editing tools to JPEG and TIFF files.

The D2xs will be available from authorized retailers in late June for an estimated street price of $4699.95***. For more information, please visit http://www..com

About

, At the Heart of the Image(TM). Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX(R) compact ; COOLSCAN(R) digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative(TM), the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit http://www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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21 Sep 08 Ten Points to Remember When Buying a Digital Camera

Author: Ernie Delgado

Professional know exactly what they’re looking for when they purchase a . Years of experience and fine tuning every day makes the choice clear for them. For the rest of us, a purchase can be a daunting experience. I know when I first got into the technology seemed a little intimidating- but it doesn’t have to be. Here’s a short guide with ten things to look for when, as an amateur , you’re ready to replace that antique sitting on the top shelf of the closet.

1. – When first came out, it was all about the . There was a wide variety of sizes (and prices) available- however, now most of even the smallest are 5 , which is more than adequate for your typical 4×6 vacation and the occasional 8×10. The time to go larger is when you want to regularly create larger - or you want to be able to in on areas of specific detail and print those. The compromise you must make for those larger is more space used on your card, so if you get a higher camera, make sure to pick some extra cards.

2. – For most amateurs, and are a mystery. What should I use when? The manufacturers have addressed this with scene preset modes. Picking the correct mode allows you to select the proper settings of, for example, a close-up by simply clicking ‘’ instead of manually configuring the camera. If you’re interested in as a hobby, manual configuration options are something you should look for.

3. Zooms –There are two types of available, optical and digital. The one you should really pay attention to is optical - using optical are sharper. Also understand that when the camera is using the higher , it will be more vulnerable to shaking, so you may want to pick up a tripod if you’ll be using that most of the time.

4. Size – Take a little time to think about what you’re going to be using your camera for. There’s always a tradeoff between size and functionality- here’s a quick summary:
a. Ultra Compact – small, light pocket . Some may have fewer features.
b.Compact- fit in a modest , great for point and shoot .
c. Advanced- more functionality here along with more size. Typically we see buttons for modes as opposed to menus (which saves having to navigate), better zooms, and they also accept accessories (, filters, etc.)
d. Digital Single () – Heavy and large, these offer the best functionality; typically professionals and serious use them.

5. Weight – Hand in hand with size is camera weight. Generally speaking, more features equals more weight, so think carefully about what you really need. A small, light camera with fewer features is a better choice if you want to take it everywhere and get lots of , as opposed to a heavy monster you dread having to lug and only use once in a while.

6. –Basically come in two formats, proprietary packs, and then there are cameras that accept AA . If you get a camera with the proprietary pack, it’s worth it to purchase another one as backup, because invariably you’ll want to take a and the will die. I recommend getting a camera that allows you to use AA - if you need to buy a set in pinch you can, and you also have the flexibility of buying rechargeables and using them again and again.

7. Speed- When you are ready to purchase, be sure to check out the lag on button press. If you want to things in motion (kids, pets, sports, etc) it can be very frustrating to try to snap that perfect and have the image captured 5 seconds later after the moment has passed. Some cameras offer continuous shutter mode, which allows you to snap in sequence. For most amateurs 5 frames per second is adequate.

8. Manual Focus – part of the beauty of is most of them take care of focusing for you. In some situations you may want the ability to manually focus to bring out detail.

9. Low Light Modes – Some cameras have auxiliary lights to help focus or even night vision mode. If you’re going to be taking at night, it’s worth the money to add this to your checklist.

10. Accessories- Most people focus exclusively on the camera, and the accessories are an afterthought. Depending on where you buy your camera, you may be able to get a package deal that includes things you would have to buy anyway, like a case, cards, extra and the like. If you buy your camera in a camera store don’t be afraid to negotiate, many will give you a better price or throw in extras like lessons.

When you buy a there’s no need to be intimidated, just do some research online and have an idea of what you want to do with your camera, create a list of important points, and then buy with confidence.

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20 Sep 08 Easy to Use Nikon Digital Camera

Camera is an option of capturing the beautiful moments of life. Many years ago, capturing the beautiful moment was not easy. Users or had to set the camera and after a boring process it was possible to capture the . Now everything has changed. Continue improvements of camera have changed methods of capturing. used for professional or entertainment is easy now. has changed the methods of capturing and videos.

There are many available in the market, but has occupied a special place in the market as well as in the heart of users. All are good for something, but users want clear and detailed image captured by the camera. Users also want camera that should be easy to use and have a few functions like simple camera. For that are suitable for you. Suddenly occurred actions can be easily captured with its help.

People are sure of buying because they know that they are paying for quality, durability, functionality and reputation. The advantage of these is that it gives the opportunity to amateur to have the quality professional shot. produced less expensive units of their . houses a top reputation in the world.

D2X is packed with all possible features, which most amateurs will hardly use in a lifetime as this camera is very expensive. D80 shares many features such as improved auto-focus, interchangeable , 10.2 mega-pixels, wider range and longer life. are loaded with hi-speed USB card reader, card, and .

Now FX format D700 is the camera that will definitely fit for your needs. This newly launched equipped with 12.1 mega- FX-format sensors. It can work with an area of up to 36.0 x 23.9mm. It is capable of taking 5 frames per second that gives you an option of shooting anything successfully. P4 houses 8 mega-pixels with 2.5 inch viewing screen with auto mode. S50C offers 7.2mega-pixels and houses a wireless interface. This camera is impressive with 3 inch viewing screen, three times optical and four times digital .

There are a lot of available and they are their own reputation in various areas. You are to select one according to your requirements.

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20 Sep 08 How to Find the Best Digital Camera

Author: Nicholas Tan

It seems that every month, if not every week, different manufacturers are coming up with the latest to entice potential clients. And it’s just not working for us!

After spending sizeable amount of time at the mall figuring out which is the best for us, we finally have enough money to buy for that eye-popping, 7 mega , 10x digital , potable, candy colored, up to 512MB expandable of super hi-speed SD card and not to mention very portable, (that will be the envy of almost everyone we know). We march to the mall armed with our life savings and lotsa pride in ourselves, when we pass by a new display - an eight mega , up to 1G expandable , with built it mic and stereo surround, video playback capable, with 22 scenic modes kind-of-camera. And we sigh because the producer of this amazing claims that this is the best yet out in the market. And so as we always want to have the best, armed with our life savings and a few credit cards, we buy the “best .” But then again, that doesn’t last too long, after two months or so, there’s another “best .”

And so it confuses us. What makes a , the best ?

Well, there are certain factors to consider when looking for the “best ” for us.

. One of the most important features of to make it into the best category is its mega property. The higher the the better the actual will come out. A mega is equivalent to one million pixels. The of your image is based upon the mega property of your camera. This means that as you enlarge the , you would get more detail and less blurry colors.

LCD SIZE. The best will always have a large LCD to help you frame your subject without having to squint to the . This is also helpful when reviewing your , some cameras enable touch up and editing features with its LCD. A 1.5-inch display is average, a 2-inch is good, but the best LCD size would be 2.5 inches or higher.

. Most have both digital and optical . A higher optical is always better than a higher digital . are usually furnished with optical of between 3x to 10x. The better the optical , the higher it climbs up to the best category.

CARD. Always make sure that your card is the right one for your . There are different types of card like the xD, SD, card and the likes. And these types of cards go with certain types of . of course is also up there in choosing the best . Choose the size of that you need, if you’re a junkie, you might need more than 32MB. cards can go up to 1G.

The key point to find the best is to find one that will best fit you and your lifestyle. Don’t just buy the latest or the one that claims they are the best out in the market. You wouldn’t want to buy a and use it with your home activities or family outing and have to lug it around?! Or you don’t want to buy the latest when you’re serious about being a professional . (Of course, you can use this for starters, but if you’re not a novice anymore, you wouldn’t want to get this kind of camera.)

Actually, the best is the one that you will enjoy and use. Not the type that you’ll just leave rotting in its box or after a few weeks of usage or so, up there in the attic.

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19 Sep 08 How to Find the Best Digital Camera

Author: Shirley Margriet

It seems that every month, if not every week, different manufacturers are coming up with the latest to entice potential clients. And it’s just not working for us!

After spending sizeable amount of time at the mall figuring out which is the best for us, we finally have enough money to buy for that eye-popping, 7 mega , 10x digital , potable, candy colored, up to 512MB expandable of super hi-speed SD card and not to mention very portable, (that will be the envy of almost everyone we know). We march to the mall armed with our life savings and lotsa pride in ourselves, when we pass by a new display - an eight mega , up to 1G expandable , with built it mic and stereo surround, video playback capable, with 22 scenic modes kind-of-camera. And we sigh because the producer of this amazing claims that this is the best yet out in the market. And so as we always want to have the best, armed with our life savings and a few credit cards, we buy the “best .” But then again, that doesn’t last too long, after two months or so, there’s another “best .”

And so it confuses us. What makes a , the best ?

Well, there are certain factors to consider when looking for the “best ” for us.

. One of the most important features of to make it into the best category is its mega property. The higher the the better the actual will come out. A mega is equivalent to one million pixels. The of your image is based upon the mega property of your camera. This means that as you enlarge the , you would get more detail and less blurry colors.

LCD SIZE. The best will always have a large LCD to help you frame your subject without having to squint to the . This is also helpful when reviewing your , some cameras enable touch up and editing features with its LCD. A 1.5-inch display is average, a 2-inch is good, but the best LCD size would be 2.5 inches or higher.

. Most have both digital and optical . A higher optical is always better than a higher digital . are usually furnished with optical of between 3x to 10x. The better the optical , the higher it climbs up to the best category.

CARD. Always make sure that your card is the right one for your . There are different types of card like the xD, SD, card and the likes. And these types of cards go with certain types of . of course is also up there in choosing the best . Choose the size of that you need, if you’re a junkie, you might need more than 32MB. cards can go up to 1G.

The key point to find the best is to find one that will best fit you and your lifestyle. Don’t just buy the latest or the one that claims they are the best out in the market. You wouldn’t want to buy a and use it with your home activities or family outing and have to lug it around?! Or you don’t want to buy the latest when you’re serious about being a professional . (Of course, you can use this for starters, but if you’re not a novice anymore, you wouldn’t want to get this kind of camera.)

Actually, the best is the one that you will enjoy and use. Not the type that you’ll just leave rotting in its box or after a few weeks of usage or so, up there in the attic.

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19 Sep 08 History And Type Of Digital Cameras

Author: Roberto Sedycias

A is such a camera that will take either video or still snaps digitally. It records the digitally on a light-. Some can take still snaps as well as video and audio. The have become very popular nowadays and more and more people are opting for rather than regular cameras.

are technologically much advanced and have many user-friendly features that are usually not found in regular cameras. One such very good feature is that it displays the image on the camera’s screen just after you catch it. Thus you can click and record millions and millions of , keep the ones you want and discard the others. After the or videos are recorded, you can edit the and thus can be a virtual master of the background, people etc. Imagine the fun when you can change the background of a taken at your home to be changed to a Hawaiian beach, or changing the hair color of your sister to a wild pink and many other things. The choices are unlimited.

Nowadays can be incorporated in many devices like PDAs or mobile phones or computers etc. Some like also use specialized .

technology has evolved from the similar technology that first recorded television . It was in 1951 when the first video tape recorder was used to capture live using television cameras. They converted the information in electrical impulses and saved the information on magnetic tape. It was actually due to NASA`s space technology that used digital to capture of surface of moon and advanced computer technology that led to major developments in digital .

Government was also using this technology in forms of spy camera and the time that being spy satellites and it contributed immensely in advancement of science of digital imaging. Soon private companies like , etc were releasing professional for ordinary people. Their strong marketing tactics worked and today are found everywhere.

There are many varieties of and we will discuss some of them. Compact are one of such varieties and are designed to be small as well as portable. The miniature versions are called subcompact cameras. Though they do not have much advanced features or excellent but they are very simple to use and easy to carry around. are stored using Lossy compression in JPEG format. Such cameras are generally equipped with a low power, built-in usually sufficient for close subjects. Live preview is generally used for framing the . They are perfect for casual and home use.

Another type are Bridge cameras that are higher-end cameras. They resemble DSLRs and also share some advanced features with them but just like , the framing is done with help of live preview and they also have small sized sensors. A FinePix Bridge camera is also equipped with super that give you a chance to take very distant shots, though at the cost of .

Another type is Digital single cameras that are based on SLRs or single- cameras. These cameras are characterized by the presence of a mirror-. Other types include rangefinder and are generally used for cameras, professional modular that are assembled from different modular components and used for specific purposes. The common brands for such cameras include Mamiya and Hasselblad.

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18 Sep 08 Digital Camera: a Buyers’ Guide

Author:

A takes still or videos or both by recording the on a light- digitally. Most still cameras can record moving video and sound as well, apart from still . The sales and popularity of have increased now compared to the cameras.

have a feature for viewing the image that is recorded immediately on the Camera display screen, the feature that is not available in cameras. Other features include such as the facility to capture a lot of on a small chip, record video along with sound, edit the , delete the not required etc. are now available along with many devices ranging from mobile phones and PDAs to vehicles.

The camera perhaps has been affected more by the than any other products. The are not a new phenomenon. The first was released by in the U.S. market around 15 years ago. The DCS-100 model at that time with 1.3- was available for about $13,000. The have emerged with more features and are available at comparatively lesser prices, even to the extent of $80 at select stores.

The biggest benefit of technology is the capability. You can view the on the camera itself, on a web page, a computer monitor, or on paper after printing. The can be connected to the printer directly through the USB port for printing . People can afford to buy a today as the prices have fallen with the availability of more features.

It is important for you to know the issues of image for comparing models. The unit of used for displaying digital data by is called Mega (MP). More the , the higher the of the final image. Still you need to compare recorded with your actual requirements.

Some typical found on are:

256×256 – This is available with very cheap cameras. quality is unacceptable.
640×480 – Suitable for posting over a web site or for sending by email.
1216×912 – This is good for printing .
1600×1200 – This is a High standard with around 2 million total pixels.
2240×1680 – This is available on most 4 mega cameras.
4064×2704 – This is available on high-end with 11.1 .

Some High-end can record of over 12 million pixels. Most have 16 million pixels. have 20 million pixels. For comparison sake, it is stated that the quality of is approximately around 20 million pixels. Some types of are Point and Shoot, Semi-Professional, Bridge and SLR.

You need to know the complete package offered when you compare the prices of . You can look for the availability of image-editing software, carry case, add-on card and USB cable for working on your computer, when you want to compare the prices and the features offered. Other general features that you can look into are the availability of an , a timer, a built-in , a date & time stamp, optical feature and optical of good quality.

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18 Sep 08 Top 20 Questions to Consider When Buying a Digital Camera

Author: aldrin garcia

My top 20 key questions to ask yourself when buying a .

1. How many “” /?

Once and for all, at least to me, you have to get the highest your money can buy at the time you buy. Period.

2. Who made the lens?

Most cameras will give you an idea where the lens was made just by looking at the front of the lens. Know if the lens of your camera came from a reputable company like , Zeiss, , Etc… Lens quality is one of the most important factors you should consider especially if you’re going to use it for commercial, technical or scientific purposes.

3. Will I need interchangeable ? How many are available for my specific camera in mind?

Having the option of interchangeable gives you the freedom to experiment with different kinds of focal lengths. Although some P&S (point and shoot) cameras can rival ’s with a generous range for a non interchangeable lens system.

Also note the number of available for use with your specific camera because of flexibility reasons. You can practically cover the entire “ range” with interchangeable versus modest ranges on non interchangeable lens systems or P&S cameras.

4. Does it have a capability? What’s the range?

Almost all applications that I listed above will need some form of zooming in (telephoto) or out (wide angle), especially if you don’t have the space to move around the object you are shooting.

For Landscape shots, wide angle shots are very common and appealing while zooming in on the details serves as a break and complements the wide angle shots.

For weddings and events, you need a because there will be times where you are limited by the shooting space and you will have a difficult time moving around. Its a good thing to know that you can do all sorts of framing without even moving from your position.

A nice will give you the efficiency and versatility in your , so my suggestion is to go for the longest range you can get (usually from a 7X to a 10X for Point and Shoots).

Also note the speed of zooming in or out as this will be a factor if you’re shooting events like weddings. You will fail to capture that “decisive moment” on a mediocre speed.

5. Does it have the provision to capture raw ?

Many will say you’ll need this feature if you want to have big prints from your . Although this is correct, the main reason why you will want this is because of the benefit it will give you…pure total control of your … from exposure, color, metadata, hdr and a lot more.

6. Can I attach an external ?

Having an external capability will give you the power and creative freedom to light your subjects any which way you like.

You can connect your to all sorts of lighting equipment thus giving you more options and versatility. This comes in the form of a hotshoe or a PC-Sync socket.

If your doesn’t have this feature, there is still hope because accessories called slaves are being sold by third party companies in different flavors that will also do the same job more or less.

7. Does it have a tripod socket?

Some of the most beautiful landscape that I’ve seen are undoubtedly made with a tripod, so this is a must have if you are planning to do this kind of .

The “ shots” in a wedding, still life and product shots, studio and fine art shots … all need a tripod for successful execution… so guess what happens if you don’t have a tripod socket?… You cannot effectively use a tripod!

8. Does it have automatic and manual focusing?

It will not be evident at first why you’ll need this especially if you’re just starting out in . But if you’re like me… A total control freak when it comes to cameras… and you really want to express your creative side, this is definitely a must have.

9. Can you attach filters to it? and what filter size?

Creative expression through special effects is just one of the many reasons that makes fun and interesting, and experimenting with filters is one creative pursuit you should try with your especially if you’re a beginner.

Always remember to ask if the particular you are eyeing for can handle filters and ask for the filter size. (To save you from buying the right filter with the wrong filter size) Please note that most should be able to to handle filters as most that come with it have a filter thread built into the lens.

Most P&S (point and shoot) normally doesn’t have a filter thread built-in and might need special accessories to accomplish this so you should check to know for sure.

Again, there are many third party accessories that you could buy to adapt filters to your P&S that don’t have this provisions. I’ll discuss all about this in a future post so watch for it. (Or subscribe to my announcement list (feed via email) so you’ll know when it’s up.

10. Can I upgrade the firmware?

The good thing about some manufacturers is that they keep on improving their even after they sold it to you… this comes in the form of a firmware upgrade.

Usually this involves an improvement on one or many features of a camera. Be sure that the you’re planning to buy has an easy way of upgrading its firmware. This comes in the form of either an easy download via the manufacturer’s website (find it and bookmark it now) or a FREE CDROM.

Another caveat - be sure to consider if a downgrade is also possible or available with your … Why is there a need a downgrade you ask?… Because, you may want to reinstall an earlier firmware… just in case you don’t like the results from a firmware upgrade.

Occasionally there’s a feature that will be removed by the upgrade that you failed to read about and you decided that you just want to keep that feature instead of a bunch of trivial upgrades from the new firmware. (Yes, I personally experienced this.)

11. Are there extra goodies or software that come with it?

Some people ignore the fact that you can save a lot of money just by doing a simple arithmetic. Did you know that you could actually get your for a lot less if you study the deals and offers on the marketplace?

If you buy a and it comes with software that you can really use… like photoshop, elements, or any other software for that matter, then you already saved some money you would otherwise spend. Some dealers will throw in lots of extras… If you just simply ask.

Always try to ask for these things that you’ll end up buying anyway if you don’t - like camera bags, extra , extra , cards, tripod, etc. Trust me… you will end up buying these things if you don’t ask for it on the deal. What have you got to lose? Simply ASK. Would you believe that I effectively lowered one of my cost by as much as 30%? Ask away.

12. Is there Local Support in your area?

Finding the answer to this one will give you a great benefit in the long run. Wouldn’t you sleep better at night because you feel that extra security - that in case there is something wrong with your , you can bring it in for repair at a moments notice?

Not knowing when your camera will be repaired (or if it even arrived at a distant repair facility) is one of the worst feelings a can have especially if you’re in the middle of a photoshoot or project.

13. What type of warranty does it have? Worldwide / Countrywide?

If you travel a lot its good to know that a countrywide or even better - a worldwide warranty can get your camera fixed wherever you are. Always bring the warranty card and glue it on your camera bag.

14. Does it have the ability to take video and audio?

I know, most DSLRs don’t have this function. But some non interchangeable lens DSLRs have it. This is a very useful feature to have if you’re on a project or photoshoot and want to document or record a procedure, a moment, or an idea that you would otherwise have trouble remembering or even writing. It’s always a good idea to bring a P&S camera backup that have this function.

The things that you could do with audio and videoclips on a photoshoot are only limited by your imagination… interviews, documentation, funny quips, training procedures, bloopers, etc..

15. Does it have a manual ?

is one of the most interesting aspects of . Its fun and fascinating to work with. Having this option puts the fun-o-meter way way up. In future posts, I will be discussing in detail so be sure to stay tuned.

16. How sensitive is it to infrared?

If you’re planning to make infrared or enter the exciting world of Infrared fine art then you’ll want to know if your can do it.

TIP: There is a simple way to test how sensitive your is to infrared using a very common device - a TV remote control. For P&S, you can aim the remote control towards the lens and gauge how bright the LED from remote is. This should give you an idea how sensitive your is to infrared. For DSLRs you will need to take shots of the LED and experiment a little or you can simply research or the particular you have in mind for other people’s experiences and thoughts about it.

17. How high is the ISO sensitivity? Is it manually adjustable?

ISO sensitivity is a term referring to the sensitivity of to light. In the world, it refers to the sensitivity of the in your in relation to the ISO standard used for .

The higher the ISO sensitivity of your camera the faster or better it can record a specific amount of light.

High ISO sensitivity is useful for taking better in dark settings… such as inside a church or at night. The higher the ISO setting, the more details you can capture of a dark scene.

One caveat - take note of the amount of noise a particular camera exhibits at higher ISOs. Some people like it and some don’t. Again, don’t be afraid to ask or do research on the noise characteristics of your in mind to see if this is the right choice for you.

18. How high or low can you set the shutterspeed? What are the minimum and maximum aperture settings?

Shutterspeed and aperture settings are the basic mechanisms that drive your camera and controls the amount of light that is exposed by the or .

You use high shutterspeeds in action shots and to prevent camera shake, and you use low shutterspeeds for movement effects and bulb or long exposures. You can check for these figures on the websites that I gave you in part 1. You can see it in the technical specifications for a particular camera.

A bulb or “T” function is a nice feature to have because you can take exposures for virtually very long periods of time. Another feature to have is if your camera has a remote control to use this bulb or “T” mode. This gives you the capability to take without holding your camera and adding to the “camera shake”.

With the subject of apertures, a small one (small aperture opening) lets you have a wider depth of field so your shots are sharp from near to far versus a large aperture (big aperture opening) where your shots have a narrow depth of field and appear “selectively focused”.

19. Does it have some form of an ?

New cameras coming out as we speak often have this feature. Simply put, an is some form of a mechanism built into the lens or the (depending on the manufacturer and their implementation) that basically prevents you from getting blurred when taking in low light or you are using a long or . Having this feature can mean the difference between a blurry (aka no !) to a usable one.

20. How close can it focus? Macro abilities?

The closer your camera can focus… the bigger the of an object you can take in relation to the image dimensions of the final … and the bigger the of the object… the more detail you can get. If you want to take of small objects such as flowers and fine details then this is a must-have.

That’s it. Whew.

Do you really have to go over all these questions?… Of course not, but even if you only study and ponder on half of them…and take the time… I promise you that one thing will surely happen…

You’ll be…

a lot smarter!

than when you first started asking these questions… ergo you’ll be in a better position to decide what to buy… Because you are now armed with the most powerful tool anybody can have

the power of information!

In any case, I hope you find as much value in these questions as many of my friends have and be able to get the camera of your dreams.

Enjoy!

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