21 Sep 08 NEW NIKON COOLPIX S10 ADDS VIBRATION REDUCTION TO A POWERFUL 10X OPTICAL ZOOM FOR IMPRESSIVE PICTURES FROM ANY ANGLE

Nikon’s popular compact unique body design, enhanced image quality and picture sharing features make the COOLPIX S10 a great camera for parents, travelers, concert and sporting enthusiasts

MELVILLE, NY (August 24, 2006) - Nikon announced today the addition of a 10x zoom camera with image stabilization to the COOLPIX Style series line-up. The new COOLPIX S10 features an incredible 10x optical Zoom-Nikkor glass lens, Vibration Reduction (VR), 6.0 effective megapixels, a 2.5, LCD and an innovative, compact swivel design allowing the long-zoom camera to fit into a shirt pocket. The 10x powerful, optical zoom combined with Nikon’s VR and innovative body design gives digital photographers unprecedented freedom and creativity with the ability to take pictures from a wide range of angles such as overhead, from the hip and even self portraits.

“Creativity is written all over this camera. This stylish camera, with a 10x optical zoom, Vibration Reduction and Nikon’s expansive in-camera technology, is great to take to a sporting event, concerts, vacation and just about anywhere,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. “The COOLPIX S10 makes it easy to take great-looking pictures from almost any angle.”

With a distinctive wave-surface design and a high-quality finish, the COOLPIX S10 is as attractive as the images it captures. But even more impressive, the COOLPIX S10 features 6.0 effective megapixel image resolution as well as a built-in 38-380mm (35mm equivalent) 10x Zoom-Nikkor lens - making it easy to compose everything from close portraits to wide-open scenery with fine detail and vivid color. The S10 provokes creativity with the camera’s swivel body design, and a bright 2.5-inch LCD, which allows users to frame shots with accuracy.

The COOLPIX S10 features a handy One-Touch Portrait Button that provides direct access to three unique Nikon In-Camera Image Innovations to fix common photo problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The S10 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that automatically identifies and saves the sharpest image from a series. Taking convenience even further, the COOLPIX S10 with its supplied rechargeable lithium-ion battery, can take up to 300 shots on a single charge. The COOLPIX S10 is PictBridge compatible so there’s no need to use a computer at all when printing - just connect the camera straight to a PictBridge-compatible printer and print directly, easily and without delay.

With the advantage of Vibration Reduction (VR) capability, the COOLPIX S10 allows users to overcome camera shake to take sharper, more stable pictures in a range of shooting situations. Since the camera offers increased light sensitivity, up to an impressive ISO 800, users can get great-looking results in lower light without the need for an extended exposure.

An ample choice of Scene modes makes operation even easier in a wide range of common shooting situations. Simply select the most appropriate mode and the COOLPIX S10 automatically determines and sets the optimum combination of settings. In all, there are 15 Scene modes to choose from and 4 of them feature Scene assist, which helps users to achieve more attractive composition. The COOLPIX S10 adds new entertainment to photography with Nikon’s Pictmotion function that lets users combine images, movies, music and visual styles for automatically produced audiovisual shows, in-camera. And because the LCD of the COOLPIX S10 has an impressively wide viewing angle of 170 degrees, it’s easy for everyone to gather and watch Pictmotion shows together.

Simply select any favorite movies and images, decide on a visual style, and then pick one of 5 music files pre-installed in the camera or load up to 3** of your own to compliment the mood. The COOLPIX S10 then automatically combines these elements to produce a polished production with transitions between images and movies synchronized to the choice of music.

The S10 includes 16 MB of internal memory and operates on an EN-EL5 Lithium-ion rechargeable battery and charger.

The S10 will be available at retail nationwide in September 2006 with an MSRP of $399.95. For more information on the S10 and other COOLPIX cameras, please visit www.nikondigital.com.

*Without Battery or memory card
** Via PictureProject for Windows only.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.

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21 Sep 08 NIKON PRESENTS FIVE NEW COOLPIX CAMERAS

Nikon’s New COOLPIX Digital Cameras Developed with Consumer’s Digital Photography Needs in Mind

MELVILLE, NY (August 24, 2006) - Consumers stand in front of a digital camera counter telling themselves they want an easy to use camera that takes great pictures. Nikon today unveiled two new “L” or Life series cameras and three new “S” or Style series cameras with the consumer’s picture taking needs in mind. These new cameras incorporate existing Nikon technologies that have excited so many new digital camera users and added additional useful features to enhance the overall photography experience.

“Developed with the consumer in mind, Nikon has combined exceptional features with world-renowned quality design and style at attractive prices,” says Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. “From entry-level to advanced technologies, our designers and engineers have done an outstanding job of adopting design styles and intuitive technology that directly address what the consumer asks for - a camera that looks great and performs just as well.”

Every camera in the COOLPIX family is equipped with Nikon’s In-camera Image Innovations to fix common photo problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The cameras are also equipped with Blur Warning, which alerts the user when an image is blurred, and Best Shot Selector, a feature which automatically identifies and saves the sharpest image from a series.

In addition, every new COOLPIX camera features TV Quality Move Mode** (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of White Balance selections and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all functions throughout the menu.

Memories Made Easy with Nikon’s COOLPIX L5
Continuing the Life series digital cameras, Nikon has introduced the COOLPIX L5 which combines high-quality features like a 5x Zoom-Nikkor glass lens, an incredible, bright 2.5 inch LCD and same advanced Lens Shift Vibration Reduction (VR) found in many Nikon DSLR lens systems. Lens shift VR technology allows the user to make the most of the 5x zoom. Adding to the convenience are three unique Nikon image innovations accessible via a One-Touch portrait button, which activates Face-priority AF, In-Camera Red-Eye Fix and D-Lighting. The L5 runs on two AA-batteries which power this 7.2 effective megapixel camera and is compatible with the widely available SD memory card.

Nikon’s COOLPIX L6 Keeps Memories Going and Going
Nikon’s L6 digital camera adds powerful imaging performance, easy operation and outstanding battery life that allows the user to shoot with greater confidence for better-looking results. The L6 boasts 6.0 effective megapixels and a 3x Zoom-Nikkor glass lens, making it a cinch to capture everything from pleasing portraits to expansive landscapes with true-to-life color and fine detail. The L6 can take an unprecedented 1,000 pictures on a single set of the included Energizer® e2® Lithium® AA batteries, the most of any camera in its class.

Highly convenient, such extended battery life is ideally suited for travel or when capturing important events, such as a wedding, where you can’t afford to run out of power.

The COOLPIX L6 offers light sensitivity beyond conventional compact digitals, with settings up to ISO 800. This means users can shoot pictures in lower light without having to use a long exposure. It also allows users to select higher shutter speeds for the capture of fast-moving subjects.

Nikon’s COOLPIX S9 Blends Stunning Design with Innovative Picture Technology
Nikon unveils new the COOLPIX S9 for style-savvy consumers who want a fashionable camera at exceptional price. The S9 blends beautiful aesthetic attributes and advanced imaging technology. The S9 is a 6.1 megapixel, easy-to-use camera in a slim, stylish body. The camera is equipped with a 3x Zoom-Nikkor ED glass lens to ensure sharp, creative freedom and a 2.5 inch LCD screen to compose and share images.

For ease of use, the COOLPIX S9 makes it seamless for consumers to access Nikon’s In-camera Image Innovations through a One-Touch Portrait Button, located on the top of the camera.

The COOLPIX S9 offers a Stop-Motion feature for creating fun, stop-motion animated video shorts. To use the feature, the consumer simply needs to pose an object that they want to animate, take a picture, re-position the object and photograph again. Opaque versions of previous shots are shown on the camera’s LCD to assist users when positioning and repositioning their object. Once shooting is completed, the S9 automatically creates a Quicktime™ video of the object’s movement in-camera.

The COOLPIX S10 Offers Adventurers and Photo Enthusiasts Image Stabilization in a Mighty 10x Zoom Camera

The new COOLPIX S10 features an incredible 10x optical Zoom-Nikkor glass lens, Vibration Reduction (VR), 6.0 effective megapixels, a 2.5″ LCD and an innovative, compact swivel design allowing the long-zoom camera to fit into a shirt pocket. The powerful 10x, optical zoom combined with Nikon’s VR and innovative body design gives digital photographers unprecedented freedom and creativity with the ability to take pictures from a wide range of angles such as overhead, from the hip and even self portraits.

With the advantage of Vibration Reduction (VR) capability, the COOLPIX S10 allows users to overcome camera shake to take sharper, more stable pictures in a range of shooting situations. The S10 includes a High-Sensitivity option up to an impressive ISO 800.

Furthermore, the COOLPIX S10 adds new entertainment to photography with Nikon’s Pictmotion function that lets users combine images, movies, music and visual styles for automatically produced audiovisual shows, in-camera. It’s easy for everyone to gather and watch Pictmotion shows together because the LCD of the COOLPIX S10 has an impressively wide viewing angle of 170 degrees.

The New COOLPIX S7c Takes Great Images and E-mails Them!
The new COOLPIX S7c combines high-quality imaging performance and style with impressive new photo sharing technology to make the S7c the most technologically advanced compact digital camera that Nikon has ever released.

The S7c is a 7.1 effective megapixel camera with a 3x Zoom-Nikkor ED glass lens with a One-Touch Portrait Button that acts as a shortcut to three Nikon In-Camera Image Innovations. The COOLPIX S7c also offers Vibration Reduction (VR), Pictmotion and a High-Sensitivity mode up to a 1600 ISO and the new Stop-Motion feature.

The S7c incorporates Wireless transfer, which enables a photographer to send pictures from the camera’s memory to a computer or printer wirelessly. The COOLPIX S7c is also compatible with Nikon’s all-new COOLPIX CONNECT service that lets users take pictures and then e-mail them to friends across the world in mere seconds.

Nikon and T-Mobile™ have partnered to give Nikon customers the amazing ability to email pictures directly from the new COOLPIX S7c.The first time you connect your COOLPIX S7c in one of the 7,000 T-Mobile HotSpot locations, your one year of complimentary T-Mobile Camera Wi-Fi service (for digital cameras) will be automatically activated*. Simply turn on your COOLPIX S7c, choose Wi-Fi mode to automatically connect your camera to the T-Mobile Hotspot or open access network, and you can email pictures directly from your COOLPIX S7c. You are connected right out of the box!

The new COOLPIX camera line-up will be available nationwide September 2006. For more information about this and other COOLPIX cameras, please visit www.nikondigital.com.

* One year of T-Mobile HotSpot service begins from the first time you automatically connect in a T-Mobile HotSpot location. Does not include access at Wi-Fi roaming locations. This offer expires on September 30, 2007.

T-Mobile and HotSpot and design are federally registered trademarks and the magenta color is a trademark of Deutsche Telekom AG. © 2006 T-Mobile USA, Inc.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.

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21 Sep 08 Nikon Announces Seven New COOLPIX Cameras With Consumer’s Digital Photography Needs in Mind

Nikon’s New COOLPIX Digital Cameras Put Performance and Style in Your Life

Nikon Announces Seven New COOLPIX Cameras With Consumer’s Digital Photography Needs in Mind

Nikon’s New COOLPIX Digital Cameras Put Performance and Style in Your Life

MELVILLE, N.Y., Feb. 21 — Looking for a premier digital camera with your needs in mind? Whether you’re a first time digital camera consumer, looking to update your old digital camera, a person who enjoys sharing your pictures or an experienced photographer looking for a compact digital camera, Nikon’s 2006 COOLPIX line has a camera and feature set that is right for you. Today, Nikon announced the addition of seven new COOLPIX cameras adding to its Life, Style and Performance Series. Developed with the consumer in mind, Nikon has combined exceptional features with world-renowned quality design and style at attractive prices.

“Consumers requested small, sharp, powerful and easy-to-use digital cameras that can capture and share moments and memories,” says Bill Giordano, General Manager of Consumer Product Marketing for Nikon Inc. “From entry-level to advanced technologies our designers and engineers have done an outstanding job of adopting design styles and intuitive technology that directly address what the consumer asks for — a camera that looks great and performs just as
well.”

Unique to COOLPIX digital cameras, and now for the first time available throughout the line-up, is Nikon’s Exclusive Feature System, which gives users the power to automatically improve recorded images in-camera. This combination of in-camera features provides a quick, easy and seamless answer to underexposed pictures due to excessive backlight or insufficient flash,
blurry or out-of-focus shots and red eyes. The system includes:

– In-Camera Red-Eye Fix(TM): automatically detects and corrects red eye, a common condition that occurs in flash photography. You may never see red eye again.
– Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
– D-Lighting: selects and creates a copy of images with excessive backlight or insufficient flash illumination, adding light and detail where necessary.
– Blur Warning: alerts the user that a shot has resulted in a blurry picture allowing for it to be retaken before leaving the scene.
– Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

In addition, every new COOLPIX camera features TV Quality Move Mode** function (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of White Balance selection and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all
functions throughout the menu.

Memories Made Easy with Nikon’s COOLPIX L-Series

If you are looking for an easy to use, compact digital camera that takes great pictures right out of the box, the Nikon COOLPIX L Series is a perfect fit. The COOLPIX L2, L3 and L4 feature high-quality components, including a 3x optical Zoom-Nikkor lens, a big, bright, 2.0-inch LCD and a streamlined design (less than 1″ thick) which contributes to the camera’s style and operation.

Adding to the cameras’ portability, each camera is AA-size battery and SD memory card compatible. With generous effective megapixel values of 6.0 for the COOLPIX L2, 5.1 for the COOLPIX L3 and 4.0 for the COOLPIX L4, users have the ability to produce clear, crisp pictures. A choice of 15 Scene Modes - including four with Scene Assist - Best Shot Selector (BSS), Single and Continuous AF, Choice of White Balance and Noise reduction help users create pictures with optimal results.

The L2 and L3 will be available in late February 2006 with MSRP’s of, $199.95 for the L3 and $249.95 for the L2. The L4 will be available in March 2006 with an MSRP of $149.95

Brilliance Made Beautiful with Nikon’s COOLPIX S Series

The stylish Nikon COOLPIX S5 and S6 combine high-quality imaging performance with impressive digital photo sharing technology. The sleek, modern wave design of the S Series cameras, along with 6.0 effective megapixels and a 3x optical Zoom-Nikkor ED Glass lens, make them ideal for the user who wants a camera with added style. Sharing digital images is easy with the new Pictmotion(TM) function, which allows users to select their favorite images, choose one of five royalty-free, pre-installed music files, or their own choice of music***, and automatically produce slide shows with pace and transition selected to match the music and style. Slide shows can be played back with ease on the S5’s 2.5-inch LCD of the S6’s 3.0-inch LCD, each of which is viewable for a wide 170-degree angle.

The incorporation of a Rotary Multi Selector allows for easy scrolling through the newly designed menu system and breezing through picture playback at up to 10 frames per second. Also included in the new S Series is a standalone One-Touch Portrait button conveniently located on the top of each camera, giving users instant access to the In-Camera Red Eye Fix and Face Priority AF options.

To ensure quality photos in various shooting environments, users have the option of 16 scene modes, 17 for S5 with Underwater mode****, including four modes with Scene Assist.

The COOLPIX S6 features an additional advantage of built-in WiFi capability, allowing for wireless transfer of pictures to a computer and wireless printing***** with any PictBridge enabled printer.

The COOLPIX S5 and S6 will be available nationwide in March 2006. The S5 has an MSRP of $349.95 and the S6 $449.95.

Passion Made Powerful with Nikon’s COOLPIX P-Series

The Nikon COOLPIX P3 and P4 digital cameras combine 8.1 effective megapixels with a range of advanced in-camera technologies. Designed for the photographer who enjoys customization and the ability to control their photography, the P Series cameras feature an innovative Vibration Reduction (VR) capability. Originally developed for Nikon SLR lenses, VR capability is available in two modes (Normal and Active) in order to compensate for camera movement. VR Normal compensates for minor movements, most often associated with handheld shooting, while VR Active compensates for more pronounced movements, such as the vibration of a moving vehicle.

The P3 and P4 give users the flexibility of a full array of exposure control settings. Covering a broader area of the frame, the new 11 wide-area AF achieves better results in more diverse compositions - leaving photographers free to concentrate on the shot while the camera automatically achieves superior, sharp focus. In addition, there are 16 shooting modes, including nine advanced scene modes that allow photographers to produce pictures better suited to their own personal tastes - through the use of three effects that vary brightness, color intensity, sharpness noise reduction and more. To help photographers capture the action as it happens, both cameras feature continuous shooting at up to 1.8 frames per second, which is
complimented by a five shot buffer that allows users to shoot in a continuous burst, with the camera recording the last five images taken.

The COOLPIX P3 comes with built in Wi-Fi capability that allows for wireless transfer of pictures to a computer and wireless printing***** with any PictBridge enabled printer.

The COOLPIX P3 and P4 will be available in March 2006 with a MSRP of $449.95 and $399.95, respectively.

* Face-recognition capability may be limited in some shooting
conditions.
** COOLPIX L4 does not record sound in the Movie Mode.
*** Via PictureProject for Windows only.
**** Requires new FJ-CP-1 - Field Jacket - Price TBD
***** Requires optionally available Wireless Printer Adapter PD-10.

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Tags: Battery, compact digital, compact digital camera, coolpix l3, digital cam, Digital Camera, Digital cameras, digital image, digital images, digital photograph, digital photography, exposure control, flash, flash photography, images, lense, lenses, megapix, megapixel, megapixels, memories, memory, memory card, nikon, nikon coolpix, nikon inc, optical zoom, photo, photograph, photographer, photographers, photography, photos, picture, pictures, pixel, quality photo, quality photos, red eye, sd memory card, sharpness, white balance, zoom

21 Sep 08 COOLPIX P3 and P4 Offer Powerful Performance

Nikon Incorporates SLR-Inspired Technology Into a Compact Digital Camera

MELVILLE, NY (February 21, 2006) - Nikon today announced the COOLPIX P3 and P4, an expansion to its more advanced and feature-rich P, or Performance, Series of digital cameras. Designed for the photographer who enjoys a high level of control, advanced imaging technologies and the ability to take creative control of their photography, these two exciting new cameras combine 8.1 effective megapixels with a wide range of advanced in-camera technologies, taking compact digital photography to the next level.

“The COOLPIX P3 and P4 are the perfect camera for consumers who are looking for a customizable photography experience,” says Bill Giordano, General Manager of Consumer Product Marketing for Nikon, Inc. “These cameras take many technologies first available in Nikon’s SLR line and makes them readily and easily available to consumers looking for a capable, compact digital camera at a very attractive price.”

Nikon has added its Vibration Reduction (VR) system, a feature adapted directly from Nikon’s world-renowned SLR lenses, to the P Series cameras allowing them to capture rock-steady images at shutter speeds of up to three stops slower that could normally be hand held. VR capability is available at the push of a button in two modes (Normal and Active) in order to compensate for camera movement. VR Normal compensates for minor movements, most often associated with handheld shooting, while VR Active compensates for more pronounced movements, such as the vibration of a moving vehicle. An electronic adaptation of Vibration Reduction also applies to movie shooting, allowing for sharp video in low light conditions and keeping subjects clear during panning while helping to support faster framing on the cameras’ incredible, bright 2.5-inch LCD.

COOLPIX P Series digital camera users will enjoy the flexibility of a full array of exposure control settings similar to Nikon’s SLR models. Covering a broader area of the frame, the new 11 wide-area AF achieves better results in more diverse compositions - leaving photographers free to concentrate on the shot while the camera automatically achieves superior, sharp focus almost anywhere in the frame. In addition, there are 17 shooting modes, including nine advanced scene modes that allow photographers to produce pictures better suited to their own personal tastes - through the use of three effects that vary brightness, color intensity, sharpness, noise reduction and more.

To add even greater control, both cameras offer Aperture-priority Auto mode to let photographers benefit from aperture control in 1/3EV steps. Users can select large apertures for attractive background blurring or stop down to small apertures to extend crisp focus into the distance - all while the camera automatically selects the most appropriate shutter speed for optimized exposure.

To help photographers capture the action as it happens, both cameras feature continuous shooting at up to 1.8 frames per second, which is complimented by a five shot buffer that allows users to shoot in a continuous burst, with the camera recording the last five images taken. This speed allows the P Series cameras to be a great companion for SLR shooters looking for a smaller but powerful camera to take anywhere.

An addition to the successful COOLPIX P1 and P2 cameras, the new P3 also comes equipped with the ability to transfer images wirelessly through the camera’s built in Wi-Fi feature*. Nikon’s wireless solution is fun and convenient and allows consumers to send their pictures wirelessly to a computer. In addition, pictures can be sent wirelessly to any PictBridge-enabled printer**. The Wi-Fi feature to transfer images to a computer is built into the camera and requires no additional accessories.

Unique to COOLPIX digital cameras, and now for the first time available throughout the line-up, is Nikon’s Exclusive Feature System, which gives users the power to automatically improve recorded images in-camera. This combination of in-camera features provides a quick, easy and seamless answer to underexposed pictures due to excessive backlight or insufficient flash, blurry or out-of-focus shots and red eyes. The system includes:

- In-Camera Red-Eye Fix™: automatically detects and corrects red eye, a common condition that occurs in flash photography. You may never see red eye again.
- Face-Priority AF***: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
- D-Lighting: selects and creates a copy of images with excessive backlight or insufficient flash illumination, adding light and detail where necessary
- Blur Warning: alerts the user that a shot has resulted in a blurry picture allowing for it to be retaken before leaving the scene.
- Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

Additionally, the P Series cameras include handy features such as, TV Quality Movie Mode
function (recording movies at up to 30 fps with sound limited only by the available memory, Single and Continuous AF, Choice of White Balance and Noise Reduction to ensure better color reproduction in darker lighting conditions.

The COOLPIX P3 and P4 will be available in March 2006 with a MSRP of $449.95 and $399.95, respectively. The Wireless Print Adaptor (PD-10) is currently available and has an MSRP of $49.95. For more information about these models and other COOLPIX cameras, please visit www.nikondigital.com.

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Tags: compact digital, compact digital camera, digital cam, Digital Camera, digital camera user, digital camera users, Digital cameras, digital photograph, digital photography, exposure control, flash, flash photography, images, lense, lenses, megapix, megapixel, megapixels, memory, new camera, nikon, nikon inc, nikondigital, photo, photograph, photographer, photographers, photography, picture, pictures, pixel, red eye, sharpness, shutter speed, shutter speeds, white balance

21 Sep 08 Nikon Introduces All-New Capture NX Software

Powerful and Intuitive New Software Simplifies Workflow While Reducing the Time and Effort Required to Edit and Process Images

MELVILLE, NY (February 21, 2006) - Nikon (www.nikondigital.com) today introduced Capture NX, an all-new image processing and editing software that gives digital photographers powerful tools complimented by simple and visual operation that streamlines their workflow. Capture NX, the next generation of Nikon’s popular Capture software, inherits the robust RAW (NEF) processing capabilities from Nikon Capture 4.4, and combines these with brand new features such as Nik Software, Inc.’s revolutionary, patented U Point™ technology, seamless image-browsing and advanced batch-processing capabilities, superior color management control and comprehensive system compatibility with Nikon’s Digital Imaging System. Capture NX’s intuitive interface design offers photographers a rewarding experience and delivers powerful performance while maintaining an ease-of-use that is welcomed by enthusiasts of all skill levels.

In addition to providing cutting-edge features and capabilities for Nikon’s Electronic Format (NEF) files, Capture NX also makes editing and processing of JPEG and TIFF files created by virtually any digital camera simple and easy*. With its wide-ranging features, user-friendly interface and powerful performance, Capture NX makes image editing visually intuitive, allowing you to immediately see the effects as they are applied as well as providing access to a wide range of enhancement tools.

“With the introduction of Capture NX, Nikon offers photographers an exciting new way to edit and process images that is both powerful and visually intuitive while speeding up their workflow,” said Michael Rubin, senior manager for Software Products at Nikon Inc. “Capture NX continues the NEF file link between our digital SLR models while adding revolutionary U Point editing technology that benefits all digital camera owners. We’re confident photographers will find great use for this amazing new technology,” he added.

Exclusive New U Point Technology

Nikon Capture NX’s exclusive U Point technology is revolutionary in its approach to enable edits to portions of an image, or an entire image, without requiring the photographer to manually outline or mask the editable area. U Point technology achieves this by using “Control Points” - simple, interactive points that can be placed anywhere in an image and can be instructed to affect very specific characteristics of the image. For example, if a photographer wanted to enhance the tone of a certain color that appears in an image, without adversely affecting the neighboring portions of the image, he or she can do so by simply placing a control point on the color and defining the enhancement, which can be reflected locally or globally. Enhancements can be instantly adjusted, canceled or added with ease, without compromising the original quality of the image. Control Points powered by U Point technology are perfectly compatible with the NEF file’s Instruction Set structure. Control Points include Color Control Points, Black, White, and Neutral Control Points and Red-Eye Reduction Control Points.

Capture NX software is further complemented by a suite of features and tools that include the following:
- Sophisticated Edit List: A master control list of Capture NX features and enhancements. Anything that affects an image will have an Edit List entry. Entries can be removed, altered, or duplicated from this list without any destructive effects on the integrity of an image.
- Expanded Power of the NEF file format: Capture NX further extends the NEF file format by incorporating U Point technology, giving users the ability to save and undo the effects of Control Points on an NEF image at any time. JPEG and TIFF images saved in the NEF file format can also take advantage of this feature.
- Powerful Image Browser: Capture NX’s Browser is capable of labeling, sorting and editing, all while browsing images. Users can apply most of Capture NX’s features and editing capabilities directly onto images via thumbnails within the Browser, saving a great deal of time while allowing users to bypass opening each file in the Capture NX’s editor.
- Improved batch processing: Capture NX supports various batch processing methods, and is especially useful in applying a predefined series of adjustments to several images at once.
- Selective tools: Capture NX includes selective tools for enhancements including Selective Application Brush, Lasso and Marquee, Gradient and Fill/Remove.
- Color Management control: Capture NX features a reinforced color management system with on-screen Soft Proofing for advanced control of how colors from an image correspond to colors that a printer can produce. Options for this feature include Perceptual, Saturation, Relative Colorimetric and Absolute Colorimetric.
- Exclusive Nikon Capture Features: Capture NX inherits powerful functions from Capture 4.4 software, including Color Aberration Control, D-Lighting, Image Dust-Off, Vignette Control and Fisheye-to-Rectilinear Image Transformation. A new Distortion Control has been added to help control pincushion and barrel distortion effects.

Nikon’s new Capture NX software represents the nexus of Nikon’s integrated digital imaging components, such as cameras, lenses, software, Speedlights, and accessories, and allows photographers to yield the highest performance from their equipment.

Capture NX new software is scheduled for delivery during Spring 2006. Pricing, availability and upgrade information will be released prior to delivery. Nikon will preview the new Capture NX software from February 26-March 1, 2006 at the PMA trade show in Orlando, Florida, Booth #2603 and at additional shows throughout the year.

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21 Sep 08 Nikon Digital Imaging Software Business Enhanced by Collaboration With American Developer, Nik Software, Inc.

Partnership Will Lead to Exciting New Developments in Imaging Software for Digital Cameras

TOKYO, Feb. 14 — Nikon Corporation (Michio Kariya, President) is pleased to announce collaboration in the field of imaging software for digital cameras with American software developer, Nik Software, Inc. (formerly nik multimedia, Inc., Mr. Michael J. Slater, President & CEO; headquarters in San Diego, California).

With this collaboration, the technologies of both companies will be merged to develop and market innovative software products based on new concepts. This new relationship will enable a stronger presence and guarantee a leading role in the imaging software market.

To further the success of this collaboration, Nikon has also made equity investment in Nik Software, Inc. (hereafter “Nik”).

Behind the collaboration

As the popularity of digital cameras increases, software applications that allow users to enjoy and expand the possibilities of their digital images with management, enhancement, and processing tools become more and more important. Well aware of this fact, Nikon offers a selection of software applications including the image management and enhancement application, PictureProject, and the advanced image processing and editing application, Nikon Capture.

Nikon and Nik, with its own digital imaging software technology, have maintained a cooperative relationship since 2004.

Recognizing the significant benefits this collaboration will have in fortifying the digital imaging software business of both companies, as well as in offering users simple and fun to use software that appeals to the very broad digital photography market, Nikon and Nik have decided to expand and reinforce their ties.

* Overview of the collaboration
* Technical cooperation in the development of digital imaging software.
* Worldwide distribution, utilizing channels established by Nikon, of
products developed jointly.

* Plans for the future
With integration of Nikon’s digital camera technology with Nik’s digital imaging software technology, the introduction of digital imaging software, based on new concepts, that incorporates innovative technology, versatility, and unique advantages is scheduled.

Harnessing the strengths of both companies and establishing a cooperative relationship in the software business will further the development of next-generation digital imaging software. The resulting software will offer users a wide variety of benefits in working with their digital images, as well as offering greater performance from both personal and professional digital imaging. Together, all of these new possibilities and advantages will provide both companies with greater opportunities and a stronger position in the software business.

* Nik Software, Inc. corporate profile

President & CEO: Mr. Michael J. Slater
Offices: San Diego, California U.S.A. (Corporate Headquarters)
Hamburg, Germany (European Branch Office)
Primary business: Development and sales of digital imaging software
Primary products: nik Color Efex Pro(TM) (digital filters), nik
Sharpener Pro(TM) (digital image sharpening
software), Dfine(R) (digital image noise reduction
software)
Establishment: Established in 1995; Incorporated in 2001

* Statement from Mr. Michael J. Slater, President & CEO of Nik Software,
Inc.:
“This cooperative agreement enables both Nikon and Nik to fulfill their common commitment to continuously develop advanced products and technology for the booming digital photography market. We look forward to working with Nikon to build a strong digital imaging software business by leveraging both our companies’ proprietary technologies and photo-imaging know-how.”

For further information regarding the Nikon/Nik collaboration:
* Members of the press
Corporate Communications & IR Dept. Corporate Strategy Center, Nikon
Corporation
Fuji Bldg., 2-3 Marunouchi 3-chome, Chiyoda-ku, Tokyo, 100-8331 Japan
Mr. Hatori or Mr. Enomoto
+81-3-3216-1032

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21 Sep 08 Nikon School Announces New Schedule for Its Popular One-Day Photography Seminars

Nikon School Visits 19 Cities Nationwide, Featuring Expert Instruction by Leading Imaging Professionals for Digital SLR Photographers of All Levels

MELVILLE, N.Y., Oct. 27 — Nikon Inc., the world leader in photography, has released the new schedule for its popular Nikon School (http://www.nikonschool.com), one of the most comprehensive photography education and training programs available today. The two separate one-day seminars are taught by some of the best experts in the digital imaging industry and are aimed to help photographers at all levels better understand and enhance their digital photography experience.

“The Nikon School of Photography: Introduction to Digital SLR Photography” covers the basics of digital photography, terminology, technology and techniques for specific challenges, such as transferring and editing images while “Next Steps in Digital Photography: Streamlined Workflow Techniques” focuses on the more experienced digital photographers covering a wide range of technical and creative concepts. Courses begin on October 22nd.

“The Nikon School places great importance on educating and enhancing the skills of photographers,” said Anna Marie Bakker, Director of Communications for Nikon Inc. “Digital imaging is increasingly prominent in both the workplace and the home and, as the world leader in photography, Nikon recognizes the need to educate and inform the photographic community so that both professionals and enthusiasts can have a positive and enlightening digital photography experience.”

Nikon School of Photography: Introduction to Digital SLR Photography

Created for anyone who is new to digital photography or considering the purchase of a digital SLR camera, Nikon School’s Introduction to Digital SLR Photography will teach students the features of digital SLR cameras through live menu demonstrations and provide the opportunity to learn about white balance, exposure modes, resolution and flash. Instructors will combine both technical and creative techniques, teaching exposure and composition, f/stops, shutter speeds, and use of light. The goal of the course is to help budding photographers unleash creative potential while understanding the computing fundamentals that will help foster a greater comprehension of photography.

Illustrations will show how to prepare images for printing, sending via e-mail, posting to a website, archiving and more. Sessions are held on Saturdays from 9:30am - 4:30pm for a fee of $119, which includes lunch, Nikon School of Photography Handbook, Nikon Guide to SLR Photography, and Nikon Guide to Digital Photography.

Next Steps in Digital Photography: Streamlined Workflow Techniques

Experienced digital SLR photographers and those looking to step up their abilities to the next level will be interested in attending Nikon School’s Next Steps in Digital Photography: Streamlined Workflow Techniques course. Continuously updated to reflect the latest industry developments and recent Nikon-driven technological advances, the one-day course focuses on expanding students’ understanding of the digital workflow process. The course is intended for digital photographers who shoot for personal, business or professional purposes, as well as enthusiasts who want to elevate their abilities to the next level. Individuals interested in purchasing a digital SLR will also benefit from the course’s insights. The course offers a clear,
concise presentation on the rapidly changing world of digital photography and provides photographers with tips and helpful hints on emerging imaging techniques and intricacies of the digital workflow necessary to produce better images more efficiently. One-day sessions are scheduled on Sundays from 9:30am - 4:30pm for a fee of $159, which includes lunch, Nikon School of Photography Handbook, and Nikon Guide to Creative Lighting Techniques.

To learn more about Nikon School offerings, the instructors, course schedules and registration, visit the Nikon School website at http://www.nikonschool.com.

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21 Sep 08 Digital Photography Plays a Major Role As Scientists Discover and Document First New African Monkey Species in Over 20 Years

Nikon Digital SLR Camera Captures First-Ever Photographic Holotype of a New Monkey Species

MELVILLE, N.Y., May 20 — For the first time in 20 years, a new species of monkey has been discovered deep in the Southern Highlands of Tanzania, and the proof of its scientific validity is a series of photographs captured by internationally acclaimed scientist, Dr. Tim Davenport. Using a digital SLR camera, photographs of the highland mangabey represent the first time ever that a new monkey species has been scientifically identified by just a digital photograph.

Dr. Davenport’s discovery of the highland mangabey will be prominently featured in the next issue of the leading international journal, Science. Because the new species lives 8,000 feet above sea level on the flanks of a volcano, Mt. Rungwe, the rare monkey is almost impossible to spot. The steep terrain, dense and poorly-lit rainforest, as well as the shy nature of the animal, made collecting data extremely difficult. However, by using the latest digital photography technology, Dr. Davenport was able to capture images sharp enough to describe the monkey in detail.

“As part of its ongoing partnership with the Wildlife Conservation Society, Nikon Inc is proud of its supportive role in aiding this unprecedented discovery,” said Anna Marie Bakker, General Manager of communications for Nikon Inc. “Dr. Davenport’s conservation work, along with his discovery of the highland mangabey, represents a tremendous accomplishment, and helps the world understand the true impact of digital technology on everything from family photographs to wildlife conservation.”

These images proved to be immensely valuable in the species authentication process. Recently, the International Commission for Zoological Nomenclature changed its regulations permitting the ‘holotype’ (the individual animal that sets the standard for any new species) to be a photograph, rather than a specimen, as in the past. One of Dr. Davenport’s photographs, taken with the Nikon D100, is now the holotype for this new monkey species. It is the first photographic holotype of a monkey in Africa, and possibly in the world.

“The discovery of the highland mangabey represents an amazing breakthrough in science, and Nikon played a significant role in it,” said Dr. Tim Davenport, Director of the WCS’ Southern Highlands Conservation Programme (SCHP) in southwest Tanzania. “Without the cutting-edge equipment from Nikon, this discovery would have been extremely difficult to capture and share with the scientific community and the world.”

The highland mangabey is brown, with a head and body length of about three feet. The monkey lives as high as 8,000 feet in Kitulo and on Mt Rungwe, where temperatures often fall below freezing; its long coat is probably an adaptation to the cold. Indeed, the monkey has long been known by native hunters who climb into the mountains to hunt. However, these days it seems that only the older generation are aware of the animal. The highland mangabey is extremely rare and critically endangered, with an estimated total population of between 500 and 1,000 animals. According to Davenport, the Southern Highland forests, including those of Mt. Rungwe and Kitulo, are highly degraded by illegal logging, and without prompt action the animal’s future is uncertain.

Dr. Davenport was born in Manchester, UK and received a BSc and Phd in zoology from the University of Leeds. He has worked in over 70 African forests and has been directly involved in the designation of new national parks on both sides of the continent. Dr. Davenport has written and published almost 100 papers, reports and popular articles on subjects ranging from national conservation priorities to invertebrate biology. He joined WCS and moved to Tanzania in 1999. There he set up and now directs the SHCP which carries out research, community conservation initiatives and protected area design and management in threatened habitats across the region.

Since 1895, the Wildlife Conservation Society has worked from their New York based Bronx Zoo headquarters to save wildlife and wild lands throughout the world. Today WCS is at work in 53 nations across Africa, Asia, Latin America and North America, protecting wild landscapes that are home to a vast variety of species.

For more information about Nikon’s ongoing support of the Wildlife Conservation Society, please visit http://www.nikonnet.com.

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21 Sep 08 Nikon Introduces D70s Digital SLR Camera; Offers Upgrades to 2004’s “Camera of the Year”

6.1-Megapixel D70s Features Internal and External Refinements to Become a Worthy Successor to the Venerable D70 Digital SLR Camera

MELVILLE, NY, APRIL 20, 2005 - Incorporating upgrades based on user feedback and advancement in technologies, Nikon® (www.nikondigital.com) today introduced the D70s™ 6.1-effective megapixel digital SLR camera. The D70s builds on the success of its popular predecessor, the D70, with multiple internal and external refinements including an improved autofocus system, larger LCD monitor, the addition of a remote cord port, new graphic user interface, among several other enhancements. Designed for a broad range of consumers from experienced and amateur photographers to beginning photo enthusiasts and hobbyists, the D70s offers a proven track record of superior image quality, robust performance, and advanced new features.

The Nikon D70s maintains leadership in its class of cameras and offers tremendous value to customers by combining various new and existing technologies into a comprehensive feature set. Its DX format 6.1-effective megapixel CCD sensor is optimized to deliver images with excellent sharpness and clarity. An improved autofocus system delivers enhanced performance, especially in Dynamic area AF and Dynamic area AF with closest subject priority modes. This combined with Nikon’s unique Dynamic Buffer technology (that allows the camera to continuously take up to 144 pictures at a speed of three pictures per second*) makes the D70s even more responsive and when photographing fast moving subjects.

“Nikon’s commitment to its customers is exemplified with the introduction of the D70s. Nikon has taken an internationally best-selling digital SLR camera and made it even more appealing to hobbyists and photo enthusiasts by incorporating a range of enhancements and new features that were based largely on the feedback we received from our customers and research findings,” said Steve Heiner, general manager of Digital SLR Systems for Nikon Inc. “The D70s now represents the best combination of performance and value for photo enthusiasts, and offers superb image quality, advanced speed and simple, intuitive usability. We are confident the D70s will continue to build on the popularity of the D70.”

Smart New Enhancements

The D70s incorporates a host of new enhancements and refinements internally and externally, in addition to all of the advanced features and innovations found in the D70:

- A refined 5-area autofocus system now has an all-area search priority to go along with the camera
- single area, dynamic area, and close subject priorities, improving the camera’s ability to acquire focus on fast moving subjects within the frame.
- The camera now boasts a larger 2.0″ LCD monitor, making it easier for users to review images and access menus.
- A new remote port for the MC-DC1 electronic cable release (optional) allows users to trigger the camera and hold the shutter open via an electronic cable release
- A built-in Speedlight with a wider angle of coverage, supports 18mm lenses.
- A new easier-to-read menu design in the D70s uses color-coded menus, and a larger type-face.
- A higher capacity EN-EL3a battery offers users more pictures per charge. The EN-EL3a battery comes with a new, smaller MH-18a battery charger. Both the new battery and charger are included with the D70s.

System Versatility: DX Nikkor Lenses

The D70s joins Nikon’s current selection of digital SLR models and inherits the popular DX format sensor and Nikon F-Mount, making it seamlessly compatible with all AF Nikkor lenses and Nikon’s exclusive DX Nikkor lenses. Designed exclusively for use with DX Format digital SLR cameras, DX Nikkor lenses deliver a wider picture angle, higher performance, and outstanding center-to-edge-to-corner image quality, while realizing smaller and lighter designs. All DX Nikkor lenses have a picture angle comparable to that of 35mm format lenses with a 1.5x factor. Since the introduction of the DX Nikkor lenses, the series has grown to include six lenses. These include:

- New AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED
- New AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED
- AF-S DX Zoom-Nikkor 18-70mm f/3.5-4.5 IF-ED
- AF-S DX Zoom-Nikkor 17-55mm f/2.8G IF-ED
- AF-S DX Zoom-Nikkor 12-24mm f/4G IF-ED
- AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

Simplified Creativity: Revolutionary Built-in Speedlight with i-TTL

Taking its cue from the D70, the D70s’ built-in Speedlight offers a level of performance that is unrivalled in any other digital SLR camera in its class. Designed to be a part of Nikon’s growing Creative Lighting System, the D70s’ built-in Speedlight adopts Nikon’s exclusive i-TTL flash control technology. In addition to normal on-camera use, the D70s’ built-in Speedlight can also be used in Commander Mode to remotely control one group of multiple SB-600 or SB-800 Speedlights wirelessly, offering users remarkable creative lighting control while still maintaining point-and-shoot simplicity. Alternately, an SB-800 can be mounted on the D70s and used as the Master Speedlight for even more control of up to three remote groups of wireless Speedlights, with each group consisting of any number of Nikon SB-800 or SB-600 Speedlight units. The D70s lets you shoot at synchronized speeds up to 1/500 second for great fill effects under brighter light conditions, while FV Lock maintains the measured flash value while recomposing the shot so you still achieve the appropriate flash output for the subject.

Powerful Software: New Nikon PictureProject™ and PictureProject In Touch

Software is a key component of the digital photography experience, and a key component of Nikon’s Total Imaging System. After conducting exhaustive worldwide research into customer expectations, requirements and work habits, Nikon has developed the new PictureProject 1.5 image management and editing software. Based entirely on a new software architecture that empowers customers of varying skill levels to maximize their digital photography experience, Nikon PictureProject 1.5 boasts powerful features wrapped into a brand new interface that navigates quickly and is easy to master. While PictureProject 1.5 is already a dynamic new addition to Nikon photography, the software also supports plug-ins, allowing users to add new features, as technology and the digital camera market evolve. The software allows users to easily transfer images to PC’s or MAC’s and browse, organize, and share them. With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject 1.5 works in close unison with Nikon Capture 4.2 as the ideal companion to its powerful feature set.

With Nikon’s PictureProject In Touch™, users can share photos without attaching them in an email or uploading them to a website. PictureProject In Touch is a free desktop software application, available via download on www.nikonnet.com and included with the newest version 1.5 of PictureProject™ software. It enables the fast, seamless and easy transfer of pictures between a sender and one or more recipients and can be viewed as full-screen slide shows with the click of a button. With this powerful software, Nikon can ensure that its customers will always keep ahead of the technology curve.

The Nikon D70s will be available either as an Outfit or a Set. The D70s Outfit includes the camera body, rechargeable battery, charger, new Nikon PictureProject™
software, neck strap and the new high-performance AF-S DX Nikkor 18-70mm f/3.5-4.5G IF-ED lens. The D70s Set includes all items mentioned above except the lens. The D70s Outfit will be available for an estimated street price of $1199.95, while the D70s Set (body only) will be available for an estimated street price of $899.95*1. The camera will ship in early May 2005.

MAJOR FEATURES OF THE NIKON D70s DIGITAL SLR

Accurate, vivid color

- 6.1 effective megapixels Nikon DX Format CCD imaging sensor produces 3,008 x 2,000-pixel images with high resolution and superbly sharp details.
- Advanced digital image processor uses advanced algorithms to optimize image quality, while also controlling auto white balance, auto tone and color control, as well as real-time processes to diminish digital noise and produce beautiful long exposure shots.
- Accurate white balance achieved by Nikon’s acclaimed 3D Color Matrix Meter with 1,005-pixel for highly precise control over white balance under widely varied lighting conditions.

High Performance and Quick Response

- Continuous shooting at 3 frames per second for a continuous burst of up to 144 pictures (When using JPEG NORMAL - Large setting, and a SanDisk SDCFH (Ultra II), SDCFX (Extreme/Extreme III), or Lexar Media 80X WA CompactFlash™ card) thanks to improved buffer memory handling, faster image processing, increased memory card access speed and greater system bus bandwidth. (The number of
continuous shots possible in a single burst may be fewer depending on the type of CF card used.)
- Ultra-short shutter time lag is hardly noticeable and offers very quick response.
- Immediate power-up has the D70s ready to take pictures before your finger can reach the shutter button.
- High-speed, high precision 5-area AF system with predictive focus tracking and Lock-on™ ensures quick response and sharp focus, while an AF-assist illuminator helps ensure top performance in dark situations.
- Fast shutter speed with a range from 30 to 1/8,000 sec. for full creative control.
- Fast flash sync shutter speeds up to 1/500 sec. available for great fill-effects under brighter light conditions.

Optimized and Predictable Results

- Seven Automated Digital Vari-Program selections easily accessed from the Mode Dial deliver automatic operation that optimizes white balance, sharpening, tone, color, saturation and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Close-up, Sports, Night Portrait, and Night Landscape.
- Image enhancement options optimize sharpening, contrast, tone, color, saturation and hue while using Auto Multi Program [P], Shutter-Priority Auto [S], [Aperture-Priority Auto A], or [Manual M] exposure modes to best match the scene or intended use for the picture. The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization
- Optimized exposure with a choice of three TTL exposure modes, including Nikon’s acclaimed 3D Color Matrix Meter with 1,005-pixel RGB Sensor, variable Center-Weighted Meter and choice of Spot Meters.
- Nikon’s built-in iTTL automatic balanced Fill-Flash can shoot at synchronized speeds up to 1/500 second for great fill effects when shooting in brighter lighting conditions; compatibility within Nikon’s Creative Lighting System.
- Flash exposure compensation; a comprehensive selection of compensation tools enable more versatile picture taking; tools for ambient light, flash illumination and the two combined are provided.
- New Generation Color Reproduction System offers a choice of three color modes to ensure the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- JPEG and NEF Combination Filing System enables simultaneous recording of compressed NEF (RAW) and JPEG data for the same shot to optimize and accelerate workflow.
- Exclusive use of Compressed NEF files to maximize number of raw images possible for each
CF card used.

Creative and Versatile System for Subtle Expression

- High-Quality Nikkor lenses: The unrivalled performance of AF, AF-S and DX Nikkor lenses expand creative possibilities to the maximum.
- Built-in auto pop-up flash features exclusive i-TTL flash control, fast 1/500 sec. flash sync shutter speed, and supports Nikon’s Creative Lighting System for wireless control of remote SB-600 and SB-800 Speedlights. Also supports wide-angle lenses up to 18mm.
- ISO flash shoe makes it easy to attach an SB-600 or SB-800 Speedlight directly to the camera.
- Integrated Nikon Software Solutions:

Nikon Capture 4 (optional) is a comprehensive image editing and remote camera control package that fully supports NEF* (compressed and uncompressed) (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control; D-Lighting for scene-specific automatic dodge and burn control; and transformation of shots from the AF DX Fisheye-Nikkor 10.5mm f/2.8G ED lens to ultra-wideangle images.

Picture Project is Nikon’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. Picture Project introduces an entirely new intuitive user interface, and supports exclusive Nikon plug-ins for added function.

Improved Overall Performance

- Large 2 inch LCD monitor with user-friendly menus located directly below the viewfinder displays bigger menu fonts and icons that use familiar keywords for ease of understanding. A protective clear LCD cover is also included with the D70s.
- Versatile LCD playback options include Single frame, Thumbnail (4 or 9 segments), Zoom playback (up to 4.7x), Slide show, Histogram indication, and Highlight point displays with automatic image rotation for vertical shots.
- 25 Custom Settings allow you to personalize the operation of your D70s to match your shooting style or the demands of different shooting conditions
- Remote control operation made available with optional ML-L3 (IR) or MC-DC1 electronic cable release.
- Direct printing from the D70 to any PictBridge compatible printer using the supplied USB cable.

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21 Sep 08 Nikon Introduces Light, Small and Easy to Use D50

- D50’s Ease-of-Use and Attractive Pricing Set to Bring the Thrill of Nikon Digital SLR Performance to More Consumers than Ever Before
- 6.1-Megapixel D50 Arrives in Stores in June 2005 for an Estimated Street Price of $899.95 (D50 outfit, with the new AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED lens)
- Two New DX Nikkor Lenses Offer More Options and Versatility

MELVILLE, NY, APRIL 20, 2005 - Nikon® (www.nikonusa.com) has taken another bold step forward in redefining the digital SLR landscape today by introducing the highly anticipated D50™ digital SLR camera. The D50 is the smallest, lightest and easiest-to-use Nikon digital SLR camera to date, and is designed for the broadest range of consumers including family memory-keepers looking to take advantage of the image quality, speed and responsiveness Nikon digital SLR’s offer, as well as photo enthusiasts and amateur photographers who want to capture brilliant digital pictures with vibrant color and immaculate sharpness. The new entry-level D50 makes exceptional digital SLR photography a reality for everyone.

“With the new D50, Nikon intends to bring a fulfilling digital SLR photography experience to more consumers than ever before and help them capture their most precious memories with great quality and ease. The D50 inherits the high image quality, responsiveness and speed consumers have come to expect of Nikon’s digital SLR cameras, while also embodying a simple, intuitive and compact design, so anyone in the family can use it without hesitation,” said Steve Heiner, general manager for Digital SLR Camera Systems at Nikon Inc. “The attractive price for the D50 will expand the market substantially and ensure many more people can enjoy shooting with a Nikon digital SLR this year.”

The Ultimate Family Camera

The D50 stands out as ideal for families searching for that perfect camera to capture timeless memories during important occasions and life events such as weddings, first homeruns, birthdays, prom night, and golden anniversaries, among others. The D50 is the perfect combination of intelligent, easy-to-use features and impeccable image quality, and at an estimated street price of $899 (for the D50 outfit with the AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED lens), it represents an excellent value for its capabilities. The camera’s seven Digital Vari-Program modes make capturing the moment easier than ever, and the new “Child” mode, for example, assures that moms and dads don’t have to be photography experts to capture the most vivid color and contrast when taking pictures of their children. The D50’s “Child” mode automatically adjusts several of the camera’s settings, including ISO, shutter speeds, and white balance, to produce optimized images when taking pictures of children. The D50 promises to be an ideal tool for parents who refuse to let memories pass them by.

The D50 also includes a full range of manual controls and custom settings, so users can grow with the camera, and advanced photo enthusiasts can find themselves right at home with a D50 in their hands.

Hallmark Nikon Image Quality and Performance

The D50 incorporates several important new Nikon technologies to ensure a rich, yet simplified experience for consumers. With a new 6.1 effective megapixel Nikon DX Format CCD image sensor and a highly advanced image processing engine, the D50 produces dazzlingly faithful images capable of tremendous enlargement, yet manageable in overall file size. Nikon’s new 3D Color Matrix Metering II ensures accurate exposure control in all types of lighting situations by automatically comparing input from its frame-wide 420-pixel metering sensor for each scene to a large onboard database of over 30,000 scenes from actual photography. Professionals and amateurs alike rely on Nikon’s exclusive light metering technologies that produce ideal exposures instantly. Newly developed exposure evaluation methods detect highlights and shadows in the frame, and compensate for them to help prevent inaccurate exposure. Shutter speed choices in the D50 extend from 30 seconds to an action-stopping 1/4,000
second. A high-speed flash sync speed up to 1/500 second makes great fill flash photography possible and Nikon’s i-TTL flash technology makes it automatic.

Simple Sophistication

The next evolution of Nikon’s popular scene-optimized Digital Vari-Program modes simplifies picture taking, and helps users take incredible pictures with very little effort. The Digital Vari-Program modes also free up the user to think about capturing special and fleeting moments instead of getting overwhelmed with buttons and dials. Selecting one of the seven simple icons from the handy exposure mode dial optimizes otherwise complex settings and ISO-equivalent sensitivity to produce consistently remarkable results. The newly added “Child” mode mentioned earlier makes it easier to take memorable pictures of the little ones complete with vivid color and contrast that are ready to print without the fuss of adjustments within the computer.

Instant Gratification

Unlike lesser systems, the Nikon D50 is always ready to shoot when that special moment or expression presents itself. From the moment the power is turned on, the D50 is ready to shoot in an imperceptible 0.2 seconds. The shutter responds almost instantly when a picture is taken, thereby minimizing “shutter-lag” and virtually eliminating a common frustration of digital photography. Continuous shooting at 2.5 pictures per second can be maintained for a burst of up to 137 pictures, making action photography a reality. Pictures taken are instantly processed and recorded to a compact SD (Secure Digital) memory card, and a new USB 2.0 Hi-Speed interface supports faster transfer of images when connected to a computer.

Compact, Lightweight and Designed to Go Everywhere

The D50’s compact, lightweight design makes it easy to carry the camera anywhere there’s a good moment to capture. Its smart design and easily accessible controls provide handling efficiency and ease of operation, helping bring the fun back to picture taking. Newly designed plain-language menus are displayed clearly on the large 2.0-inch LCD screen, and intuitive help menus are available for on-the-spot reference.

A high capacity rechargeable lithium-ion battery helps extend mobility and convenience by delivering the power to shoot up to 2,000** images on a single charge.

Interchangeable Lenses: The Nikkor Advantage

One of the unique benefits of shooting with a Nikon digital SLR is the ability to take advantage of the expansive creative possibilities offered by interchangeable Nikkor lenses. With the introduction of the D50, Nikon also introduced two new DX Nikkor lenses that are ideally paired with the D50 to offer consumers a broad zoom range, while maintaining a lightweight and ultra- compact size. Designed exclusively for Nikon’s D-series digital SLR cameras, DX Nikkor lenses are optimized to achieve outstanding center-to-edge-to-corner image quality, when used with any of Nikon’s digital SLR cameras. Nikon’s DX Nikkor range now includes six high performance lenses that offer unmatched wide-angle coverage and versatility:

-New AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED
-New AF-S DX Zoom-Nikkor 55-200mm f/4-5.6G ED
-AF-S DX Zoom-Nikkor 18-70mm f/3.5-4.5 ED-IF
-AF-S DX Zoom-Nikkor 17-55mm f/2.8G ED-IF
-AF-S DX Zoom-Nikkor 12-24mm f/4G ED-IF
-AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

The D50 also offers seamless compatibility with Nikon’s extensive family of over 50 high-performance AF Nikkor lenses, providing the same superb color reproduction, razor-sharp image clarity and fast and accurate autofocus performance relied upon by the countless number of professional photographers who use Nikon’s pro digital SLR cameras everyday.

Managing and Sharing with Nikon PictureProject™ Software

Sharing pictures is fun, and Nikon’s new PictureProject software is designed to eliminate the complexities typically associated with sharing, managing and editing pictures on a computer. After conducting exhaustive worldwide research into consumer habits, expectations and requirements, Nikon developed its PictureProject software to be a simple, easy-to-use, and powerful application that addresses most frustrations associated with managing pictures on a computer. PictureProject boasts powerful features wrapped into an intuitive interface that navigates quickly and is easy to master.

The software allows users to easily transfer images to PC’s or MAC’s and browse, organize, and share them. Pictures taken in vertical orientation are automatically rotated. Controls for retouch tasks including brightness and red-eye correction, are intuitive and fast. PictureProject’s In Touch™ plug-in allows users to share photos with friends and relatives without attaching them in an email or uploading them to a website. Instead Pictureproject in-Touch facilitates a direct transfer of the pictures from the sender’s computer to a recipient’s computer. PictureProject In-Touch is included in the newest version 1.5 of PictureProject software and can also be downloaded free of charge via www.nikonnet.com.

With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject also works in close unison with Nikon Capture 4 as the ideal companion to its powerful feature set. Capture 4 is Nikon’s advanced image management and editing software designed to offer the most robust and comprehensive performance with Nikon’s NEF (RAW) files. While PictureProject is already a dynamic component to Nikon photography, the software also supports plug-ins, allowing users to add new features, as technology and the digital camera market evolve.

As part of Nikon’s Total Imaging System, the D50 inherits the advantages of the various components of this system, including high-quality AF and DX Nikkor lenses, the SB-800 and SB-600 Speedlights, which enable use of Nikon’s Creative Lighting System, as well as versatile software options, to deliver a new level of operating ease, expanded creative possibilities, and pure enjoyment. The Nikon D50 presents the perfect opportunity for anyone to start enjoying the advantages of Nikon digital SLR photography today.

The Nikon D50 outfit, including the new AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED lens, will be available in June for an estimated selling price of $899.95***.

MAJOR FEATURES OF THE NIKON D50 DIGITAL SLR

Vivid color and sharp details straight from the camera
- New 6.1 effective megapixel Nikon DX Format CCD imaging sensor that produces 3,008 x 2,000-pixel images with accurate color, high resolution and sharp details for great pictures capable of significant enlargement, or cropping for creative effect. File sizes remain manageable, making it easier to take and store more great pictures.
- Advanced digital image processor that marks a further evolution of analog and digital processing and pre-conditioning technologies, producing images that require no preparation in a computer and are ready to print straight from the camera. Image quality is optimized, including auto white balance, auto tone and color control, and real-time processes diminish digital noise to produce beautiful long exposure shots.
- 3D Color Matrix Metering II ensures accurate exposure control and white balance.
Instant, precise response
- Near-instant 0.2-second power-up, and short shutter release lag (response) time.
- Continuous shooting at 2.5 frames per second for a continuous burst of up to 137 pictures without having to wait for the camera to record the images to the SD memory card. (Using JPEG NORMAL - Large settings, and a SanDisk Ultra II 256MB SD Card) The number of continuous shots possible in a single burst may be fewer depending on the type of SD card used.
- Fast 5-area AF system with predictive focus tracking and Lock-on™ delivers greater precision with fast, more consistent subject acquisition and improved focus tracking to capture all the action as it happens. Automatic AF-assist illuminator helps ensure top AF performance in dark situations.
- Fast shutter speed with a range from 30 to 1/4,000 sec.
- Fast flash sync shutter speeds up to 1/500 sec. for great fill-effects under brighter light and back lighted conditions.
- Fast data transfer and recording to SD memory cards keeps the D50 always ready to shoot in any situation.
Accurate automated and manual control for predictable results
- Seven Digital Vari-Program selections for automatic adjustment of all the settings necessary to produce incredible digital photographs including ISO-equivalent sensitivity, white balance, sharpening, tone (contrast), color, saturation and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Child, Sports, Close up, and Night Portrait.
- Image enhancement options optimize sharpening, tone (contrast), color, saturation or hue while using Auto Multi Program [P], Shutter-Priority Auto [S], Aperture-Priority Auto [A], or Manual [M] exposure modes to best match the picture taking situation. The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization.
- Automatic control over ISO-equivalent sensitivity from ISO 200 to 1600; can also be set manually.
- Optimized exposure with a choice of three TTL (Through The Lens) exposure modes: 3D Color Matrix Metering II with 420-pixel RGB Sensor, variable Center-Weighted Meter, or choice of Spot Meters.
- Auto exposure bracketing helps achieve the exact results desired.
- Flash exposure compensation.
- A choice of three color modes ensures the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- Simultaneous recording of compressed NEF (RAW) and JPEG image files for the same shot helps by providing a smaller JPEG image file that can be quickly sent via email and a compressed NEF (RAW) file for more creative flexibility using Nikon PictureProject or Capture software for further enhancement.
Intuitive handling and operating ease
- Light and compact:
Dimensions (W x H x D): 133 x 102 x 76mm (5.3 x 4.1 x 3.0 in.)
Weight: Approx. 540g (1 lb. 3 oz.) without battery.
- Intuitive and familiar operation with ergonomically designed and sensibly located buttons and controls, including the handy multi selector and mode dial.
- Quality optical viewfinder features diopter correction and information display.
- New large 2.0-inch LCD monitor located directly below the viewfinder displays the large fonts of the easy-to-view easy-to-understand menu design, and the intuitive help system dialogs that make understanding camera settings easy.
- Versatile LCD playback options include Single image playback, Thumbnail image playback (4 or 9 pictures at a time), Zoom playback, Slide show, easy Histogram indication for determining highlights and shadow values, and Highlight point displays for even quicker highlight information, with automatic image rotation for vertical shots.
- LCD control panel on camera top makes it easy to confirm settings and camera status.
- Long-life rechargeable lithium-ion battery with power to shoot up to 2,000 images*1 on a single charge.
- Custom Settings for personalizing camera operation to match the individual’s shooting style, or different picture taking conditions.
- Wireless remote control of the D50 can be achieved with the optional ML-L3 remote control.
Easy image handling
- New Small Picture function for saving photos within the camera at the reduced sizes of 640×480, 320×240, or 160×120 for Internet use - either for mail attachments or placement on web pages.
- In-camera page setup support makes it easy to print directly from the D50 to any PictBridge compatible printer via the supplied USB cable.
- Up to 36 alphanumeric characters can be entered in each image’s EXIF header (file information) for personal identification when images are viewed in PictureProject software.
- Video connector and supplied video cable makes it easy to connect the D50 directly to a television for playing slideshows or viewing individual images
Creative and versatile system components
- High-quality Nikkor lenses: The unrivalled performance of AF, AF-S and DX Nikkor lenses greatly expands creative possibilities.
- Built-in auto pop-up flash features exclusive i-TTL flash control, fast 1/500 sec. flash sync shutter speed, and coverage for lenses as wide as 18mm.
- Supports Nikon’s Creative Lighting System when using a SB-800 and SB-600 Speedlight mounted on the ISO flash shoe for additional on camera flash output in large rooms, or for longer distance picture situations. Also allows off-camera multiple flash lighting with iTTL Technology with SB-800 and SB-600.
- Integrated Nikon Software Solutions:
Nikon Capture 4 (Ver. 4.3) (optional) is a comprehensive image editing and remote camera control package that fully supports NEF, (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control, D-Lighting for scene-specific automatic dodge and burn control.

PictureProject is Nikon’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. PictureProject features an intuitive user interface, and supports optional plug-ins that add functionality and creative options.

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