21 Sep 08 NIKON TEAMS WITH DESIGNER ZAC POSEN TO CREATE AN EXCLUSIVE LIMITED EDITION COOLPIX CAMERA ACCESSORY

MELVILLE, NY (October 13, 2006) - Nikon is at the intersection of high fashion and high-technology this fall with a new partnership to provide a stunning look for style conscious and tech savvy digital camera users. Nikon and Zac Posen, House of Z, LLC, announce the creation of an Exclusive Limited Edition Zac Posen COOLPIX Camera Accessory. Nikon COOLPIX users can now carry their digital camera in a fashionable yet functional camera accessory.

“As a style-focused brand, we are constantly looking for new ways to accommodate the image-savvy consumer. We are thrilled to have the opportunity to work with Zac Posen, a celebrated and talented designer,” said Lisa Baxt, senior communications manager, for Nikon, Inc. “This partnership is based on our admiration of his creative talent, his love for Nikon and how his fashion line plays well with the stylish design of the COOLPIX Style Series cameras.”

Posen’s inspiration came from his current Fall 2006 clothing and hand bag collection with the look and feel of vintage camera cases. The COOLPIX Camera Accessory is made with luxurious Italian leathers which provide stylish durability and complement Posen”s current collection. Posen’s signature Z rivets complete the piece as a beautiful accent.

“I’ve partnered with Nikon because I believe two brands have synergy and both appeal to customers with high expectations for quality and design,” said Posen. “Working closely with Nikon has given me the opportunity to create a spectacular accessory for an equally stunning digital camera.”

The Zac Posen COOLPIX Camera Accessory will be available beginning October 13th on StunningNikon.com. The limited time, exclusive product will be available to Nikon COOLPIX users only. The accessory was designed for the new line-up of Nikon’s COOLPIX Style series digital cameras, including the new COOLPIX S7c and S9. These cameras are stylish, edgy and combine high-quality imaging performance with impressive photo sharing technology, like the S7c’s ability to email images from the camera.

For more information about the Nikon and Zac Posen partnership and to secure one of these great looking accessories, visit StunningNikon.com.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.

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21 Sep 08 NIKON PRESENTS FIVE NEW COOLPIX CAMERAS

Nikon’s New COOLPIX Digital Cameras Developed with Consumer’s Digital Photography Needs in Mind

MELVILLE, NY (August 24, 2006) - Consumers stand in front of a digital camera counter telling themselves they want an easy to use camera that takes great pictures. Nikon today unveiled two new “L” or Life series cameras and three new “S” or Style series cameras with the consumer’s picture taking needs in mind. These new cameras incorporate existing Nikon technologies that have excited so many new digital camera users and added additional useful features to enhance the overall photography experience.

“Developed with the consumer in mind, Nikon has combined exceptional features with world-renowned quality design and style at attractive prices,” says Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. “From entry-level to advanced technologies, our designers and engineers have done an outstanding job of adopting design styles and intuitive technology that directly address what the consumer asks for - a camera that looks great and performs just as well.”

Every camera in the COOLPIX family is equipped with Nikon’s In-camera Image Innovations to fix common photo problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The cameras are also equipped with Blur Warning, which alerts the user when an image is blurred, and Best Shot Selector, a feature which automatically identifies and saves the sharpest image from a series.

In addition, every new COOLPIX camera features TV Quality Move Mode** (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of White Balance selections and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all functions throughout the menu.

Memories Made Easy with Nikon’s COOLPIX L5
Continuing the Life series digital cameras, Nikon has introduced the COOLPIX L5 which combines high-quality features like a 5x Zoom-Nikkor glass lens, an incredible, bright 2.5 inch LCD and same advanced Lens Shift Vibration Reduction (VR) found in many Nikon DSLR lens systems. Lens shift VR technology allows the user to make the most of the 5x zoom. Adding to the convenience are three unique Nikon image innovations accessible via a One-Touch portrait button, which activates Face-priority AF, In-Camera Red-Eye Fix and D-Lighting. The L5 runs on two AA-batteries which power this 7.2 effective megapixel camera and is compatible with the widely available SD memory card.

Nikon’s COOLPIX L6 Keeps Memories Going and Going
Nikon’s L6 digital camera adds powerful imaging performance, easy operation and outstanding battery life that allows the user to shoot with greater confidence for better-looking results. The L6 boasts 6.0 effective megapixels and a 3x Zoom-Nikkor glass lens, making it a cinch to capture everything from pleasing portraits to expansive landscapes with true-to-life color and fine detail. The L6 can take an unprecedented 1,000 pictures on a single set of the included Energizer® e2® Lithium® AA batteries, the most of any camera in its class.

Highly convenient, such extended battery life is ideally suited for travel or when capturing important events, such as a wedding, where you can’t afford to run out of power.

The COOLPIX L6 offers light sensitivity beyond conventional compact digitals, with settings up to ISO 800. This means users can shoot pictures in lower light without having to use a long exposure. It also allows users to select higher shutter speeds for the capture of fast-moving subjects.

Nikon’s COOLPIX S9 Blends Stunning Design with Innovative Picture Technology
Nikon unveils new the COOLPIX S9 for style-savvy consumers who want a fashionable camera at exceptional price. The S9 blends beautiful aesthetic attributes and advanced imaging technology. The S9 is a 6.1 megapixel, easy-to-use camera in a slim, stylish body. The camera is equipped with a 3x Zoom-Nikkor ED glass lens to ensure sharp, creative freedom and a 2.5 inch LCD screen to compose and share images.

For ease of use, the COOLPIX S9 makes it seamless for consumers to access Nikon’s In-camera Image Innovations through a One-Touch Portrait Button, located on the top of the camera.

The COOLPIX S9 offers a Stop-Motion feature for creating fun, stop-motion animated video shorts. To use the feature, the consumer simply needs to pose an object that they want to animate, take a picture, re-position the object and photograph again. Opaque versions of previous shots are shown on the camera’s LCD to assist users when positioning and repositioning their object. Once shooting is completed, the S9 automatically creates a Quicktime™ video of the object’s movement in-camera.

The COOLPIX S10 Offers Adventurers and Photo Enthusiasts Image Stabilization in a Mighty 10x Zoom Camera

The new COOLPIX S10 features an incredible 10x optical Zoom-Nikkor glass lens, Vibration Reduction (VR), 6.0 effective megapixels, a 2.5″ LCD and an innovative, compact swivel design allowing the long-zoom camera to fit into a shirt pocket. The powerful 10x, optical zoom combined with Nikon’s VR and innovative body design gives digital photographers unprecedented freedom and creativity with the ability to take pictures from a wide range of angles such as overhead, from the hip and even self portraits.

With the advantage of Vibration Reduction (VR) capability, the COOLPIX S10 allows users to overcome camera shake to take sharper, more stable pictures in a range of shooting situations. The S10 includes a High-Sensitivity option up to an impressive ISO 800.

Furthermore, the COOLPIX S10 adds new entertainment to photography with Nikon’s Pictmotion function that lets users combine images, movies, music and visual styles for automatically produced audiovisual shows, in-camera. It’s easy for everyone to gather and watch Pictmotion shows together because the LCD of the COOLPIX S10 has an impressively wide viewing angle of 170 degrees.

The New COOLPIX S7c Takes Great Images and E-mails Them!
The new COOLPIX S7c combines high-quality imaging performance and style with impressive new photo sharing technology to make the S7c the most technologically advanced compact digital camera that Nikon has ever released.

The S7c is a 7.1 effective megapixel camera with a 3x Zoom-Nikkor ED glass lens with a One-Touch Portrait Button that acts as a shortcut to three Nikon In-Camera Image Innovations. The COOLPIX S7c also offers Vibration Reduction (VR), Pictmotion and a High-Sensitivity mode up to a 1600 ISO and the new Stop-Motion feature.

The S7c incorporates Wireless transfer, which enables a photographer to send pictures from the camera’s memory to a computer or printer wirelessly. The COOLPIX S7c is also compatible with Nikon’s all-new COOLPIX CONNECT service that lets users take pictures and then e-mail them to friends across the world in mere seconds.

Nikon and T-Mobile™ have partnered to give Nikon customers the amazing ability to email pictures directly from the new COOLPIX S7c.The first time you connect your COOLPIX S7c in one of the 7,000 T-Mobile HotSpot locations, your one year of complimentary T-Mobile Camera Wi-Fi service (for digital cameras) will be automatically activated*. Simply turn on your COOLPIX S7c, choose Wi-Fi mode to automatically connect your camera to the T-Mobile Hotspot or open access network, and you can email pictures directly from your COOLPIX S7c. You are connected right out of the box!

The new COOLPIX camera line-up will be available nationwide September 2006. For more information about this and other COOLPIX cameras, please visit www.nikondigital.com.

* One year of T-Mobile HotSpot service begins from the first time you automatically connect in a T-Mobile HotSpot location. Does not include access at Wi-Fi roaming locations. This offer expires on September 30, 2007.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.

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21 Sep 08 COOLPIX P3 and P4 Offer Powerful Performance

Nikon Incorporates SLR-Inspired Technology Into a Compact Digital Camera

MELVILLE, NY (February 21, 2006) - Nikon today announced the COOLPIX P3 and P4, an expansion to its more advanced and feature-rich P, or Performance, Series of digital cameras. Designed for the photographer who enjoys a high level of control, advanced imaging technologies and the ability to take creative control of their photography, these two exciting new cameras combine 8.1 effective megapixels with a wide range of advanced in-camera technologies, taking compact digital photography to the next level.

“The COOLPIX P3 and P4 are the perfect camera for consumers who are looking for a customizable photography experience,” says Bill Giordano, General Manager of Consumer Product Marketing for Nikon, Inc. “These cameras take many technologies first available in Nikon’s SLR line and makes them readily and easily available to consumers looking for a capable, compact digital camera at a very attractive price.”

Nikon has added its Vibration Reduction (VR) system, a feature adapted directly from Nikon’s world-renowned SLR lenses, to the P Series cameras allowing them to capture rock-steady images at shutter speeds of up to three stops slower that could normally be hand held. VR capability is available at the push of a button in two modes (Normal and Active) in order to compensate for camera movement. VR Normal compensates for minor movements, most often associated with handheld shooting, while VR Active compensates for more pronounced movements, such as the vibration of a moving vehicle. An electronic adaptation of Vibration Reduction also applies to movie shooting, allowing for sharp video in low light conditions and keeping subjects clear during panning while helping to support faster framing on the cameras’ incredible, bright 2.5-inch LCD.

COOLPIX P Series digital camera users will enjoy the flexibility of a full array of exposure control settings similar to Nikon’s SLR models. Covering a broader area of the frame, the new 11 wide-area AF achieves better results in more diverse compositions - leaving photographers free to concentrate on the shot while the camera automatically achieves superior, sharp focus almost anywhere in the frame. In addition, there are 17 shooting modes, including nine advanced scene modes that allow photographers to produce pictures better suited to their own personal tastes - through the use of three effects that vary brightness, color intensity, sharpness, noise reduction and more.

To add even greater control, both cameras offer Aperture-priority Auto mode to let photographers benefit from aperture control in 1/3EV steps. Users can select large apertures for attractive background blurring or stop down to small apertures to extend crisp focus into the distance - all while the camera automatically selects the most appropriate shutter speed for optimized exposure.

To help photographers capture the action as it happens, both cameras feature continuous shooting at up to 1.8 frames per second, which is complimented by a five shot buffer that allows users to shoot in a continuous burst, with the camera recording the last five images taken. This speed allows the P Series cameras to be a great companion for SLR shooters looking for a smaller but powerful camera to take anywhere.

An addition to the successful COOLPIX P1 and P2 cameras, the new P3 also comes equipped with the ability to transfer images wirelessly through the camera’s built in Wi-Fi feature*. Nikon’s wireless solution is fun and convenient and allows consumers to send their pictures wirelessly to a computer. In addition, pictures can be sent wirelessly to any PictBridge-enabled printer**. The Wi-Fi feature to transfer images to a computer is built into the camera and requires no additional accessories.

Unique to COOLPIX digital cameras, and now for the first time available throughout the line-up, is Nikon’s Exclusive Feature System, which gives users the power to automatically improve recorded images in-camera. This combination of in-camera features provides a quick, easy and seamless answer to underexposed pictures due to excessive backlight or insufficient flash, blurry or out-of-focus shots and red eyes. The system includes:

- In-Camera Red-Eye Fix™: automatically detects and corrects red eye, a common condition that occurs in flash photography. You may never see red eye again.
- Face-Priority AF***: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
- D-Lighting: selects and creates a copy of images with excessive backlight or insufficient flash illumination, adding light and detail where necessary
- Blur Warning: alerts the user that a shot has resulted in a blurry picture allowing for it to be retaken before leaving the scene.
- Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

Additionally, the P Series cameras include handy features such as, TV Quality Movie Mode
function (recording movies at up to 30 fps with sound limited only by the available memory, Single and Continuous AF, Choice of White Balance and Noise Reduction to ensure better color reproduction in darker lighting conditions.

The COOLPIX P3 and P4 will be available in March 2006 with a MSRP of $449.95 and $399.95, respectively. The Wireless Print Adaptor (PD-10) is currently available and has an MSRP of $49.95. For more information about these models and other COOLPIX cameras, please visit www.nikondigital.com.

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21 Sep 08 How to Make Your Digital Camera Batteries Last Longer

Author: Mitz

A few years ago I started selling on Ebay, Which in turn, demanded the use of a Digital camera. I would take at least 50 photos a day, and sometimes up to 100. You would not believe how many batteries I went through until I realised how to save and preserve my precious digital cameras battery life. Take it from me, I never loose that great photo opportunity because my batteries have unexpectedly run out.

Get the right battery for your digital camera

I was lucky because my digital camera came with a lithium rechargeable battery and also took AA rechargeable batteries also. However, since I was a total amateur with digital cameras, I promptly ruined the lithium battery by not letting it run out properly before charging it again. Now I just use Ni-MH AA rechargeable batteries with at least a mAh rating of 2300. I have had rechargeable batteries that had a rating of 1600 and they were absolutely hopeless!!! You must have rechargeable batteries, wether it be a nickel cadmium, lithium ion or lithium polymer battery.

Turn off your flash on your digital camera
As I was taking pictures in broad daylight, there was no need to use my flash. Not only did it ruin the photo with a bright glow, but it consumed my battery power like a hungry animal. To find out how to turn the camera flash off I had to search the internet as I had lost my digital camera user manual.

Using the Lcd Screen was a big power user

I quickly learned that instead of browsing through the photos on the camera, I would wait until I had transferred them to the computer. The little harmless LCD screen on the back of most digital cameras is a total power hog.

Also if you do not need the LCD screen on, your batteries will last so much longer. Don’t forget that you can still look through the viewfinder to take a picture (like they used to in the good old days). Also see how to clean your LCD screen

Use your Power Saving Mode

Turn on your power saving mode for your digital camera. It almost works like a screensaver and can put your camera in sleep mode if left on by accident. It is usually a simple setting in the menu of your camera.

Avoid zooming in and out.

If you were just playing with your digital camera and started zooming in and out constantly, your batteries would be dead within 10 minutes, whereas they would usually last 2-3 hours. They may even be dead flat within 5 minutes, depending on what type of zoom you have.

Taking video clips with your digital camera

This is a big power user. The camera is made for digital stills and usually has the extra feature of being albe to take video clips. Not only does it take up room on your storage space, but it also uses your battery power

very quickly. If you do plan to take video clips with your digital camera you should be sure that you have more batteries on hand. I usually take videos with the leftover battery power I have left when I have finished taking all the photos I need.

In cold weather, keep your camera and batteries warm in your jacket until you are ready to use them. The cold drains batteries very quickly.

Carry spare batteries at all times

Why risk loosing that great photo opportunity because your batteries in your digital camera just happen to run out. Carry a spare set of digital camera batteries, it’s not rock science. For example, at one of my children’s sports day carnivals, another mother had to ask me to take photos of her child as well as mine, as her batteries in her camera just died unexpectedly. Because she was not prepared, she had to trust that I would catch that special moment for her child.

Tags: batteries, Battery, battery life, camera flash, digital cam, Digital Camera, digital camera batteries, digital camera user, Digital cameras, flash, lcd screen, photo, photo opportunity, photos, picture, pictures, rechargeable batteries, rechargeable battery, storage, viewfinder, zoom

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19 Sep 08 How To Choose a Compact Digital Camera

Author: Michael Contaro

Compact digital cameras are such a craze today that almost every household has one. The popularity of digital cameras has in fact overshadowed to near extinction the use of cameras with films. But what is it about digital cameras that make even the professional users go gaga over it?

Digital cameras may cost more than the ordinary camera but it is cost effective in the long term. Unlike ordinary cameras, digital cameras operate without expensive films. The photos can be stored in the user’s computer, or he can save it in a disc or have it printed in photo paper. It is said to be a good investment not only because it does capture memories, but also it allows the user to save on film expenses.

The mad rush for compact digital cameras has begun and even those who could not afford to buy one are saving for that precious digital camera. To make it a good investment, buyers of digital cameras should make sure they know what they are buying and that they are buying the digital camera that best fits their requirements.

Neophyte digital camera users believe that the higher the pixel of the camera, the better for them. The truth is, a digital camera’s pixel is only as good as the user’s requirements. It means choose a digital camera pixel depending on your needs and not just for the sake of buying a digital camera with high pixel.

Before considering the type of digital camera you need, it is practical to take note of your budget or allowance allotted for buying the camera. Digital camera makers come up with new models every six months that digital cameras that are highly priced before now can be more affordable for you later on.

Choosing a digital camera brand really depends on the preference of the user. There are brands that are highly priced because they are popular and the manufacturers have spent millions for advertisements. Good reviews will also depend on the preferences of the camera reviewers so better stick to the basic requirements of a good camera. Sometimes, buyers opt for well-known brands that have been in the camera business for a long time to make sure they are buying quality digital cameras.

Prospective buyers of digital cameras should be patient in reading the guide or manual because unlike the ordinary camera, digital cameras are a bit complicated to use the first time. It gets easier though once you get the hang of it.

When choosing which digital camera, take note of the optical zoom and not the digital zoom because the former does the real zooming. As to the matter of mega pixels, the higher the pixels, the more expensive it gets. However, if you just need to print your photos in small sizes, you do not need the higher mega pixels. When using digital cameras with the intention of printing your photos, it is ideal to choose the highest resolution but this will also mean each shot will require more memory storage. You also have to know that digital cameras come with software that will allow users to adjust the sizes of the photos. However, it is always best to change a higher resolution shot to lower resolution than the reverse because it has a tendency to become pixelized and the image will become blurred.

Whatever model of digital camera you choose, make sure it is appropriate for your requirements. If you are an amateur, start with a digital camera that has the basic requirements and a lower mega pixel so it will be affordable for you.

Tags: buying a digital camera, choosing a digital camera, compact digital, compact digital camera, compact digital cameras, digital cam, Digital Camera, digital camera makers, digital camera user, digital camera users, Digital cameras, digital zoom, film, mega pixel, mega pixels, memories, memory, memory storage, optical zoom, photo, photo paper, photos, pixel, resolution, storage, zoom

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18 Sep 08 How to Know Your Digital Camera Type

Author: Roberto Sedycias

Photography is one of the most popular hobbies of many people around the world. Almost every individual with a camera creates his own world of pictures, least bothering the types of camera he is using. Most of the digital camera users have little or no idea on the configuration of the gadgets they have. Some people purchase digital cameras without caring to figure out what type of digital camera will best serve their purpose.

However, professional photographers know their needs pretty well in this regard. But it is wise for anyone to know the type of digital cameras before investing in one of them. Digital camera has many advanced features that the traditional cameras lack. But if you go through the minute details of each type of digital cameras you will find them differing from each other in their features and functionality.

Compact digital camera:

Generally, a regular sized digital camera is smaller in size. But if you are opting for a compact digital camera you will find them as portable as to keep them in your pocket or small purse. They are also available with LCD monitors with sensor image stabilization, dust reduction, wireless remote controller and image resolution quality. The LCD monitor shows the view of the picture to be taken and hence, helps capturing perfect images.

The image sensor tends to catch dirt and debris. But the dust reduction system removes dirt from it. The image stabilization mode of the digital camera sharpens the image by eliminating camera shake. The portable and lightweight digital camera with multiple features varies in its price depending on its features.

Point and Shoot digital camera:

Digital cameras of this category do not need a lot of creativity on the part of the user and therefore, are good for any user. It is easy to use and have many controls that don`t need much of your involvement while taking the snaps. The powerful camera has compositional technology which can be wonderfully used not only for photography but also for video taping, paining and some of the other visual media.

Though the camera has its limitations like lack of flexibility, you still can capture your memories with great pictures if you are smart to use the compositional technology. It is the best digital camera for the beginners. As any other digital camera they are also small light weight and the picture can be viewed on the screen before taking it.

Digital SLR camera:

A digital SLR camera is a digital camera with single lens reflex system. It has got a small mirror between the lens and camera films. The technology of this high-end camera creates more image control and focusing for the photographer. Also, this type of digital camera is developed with mega pixels. The number of pixels present is responsible for the clarity of picture.

Advanced digital camera:

The advanced digital cameras have got some advantages over the basic digital cameras. This type of digital camera is available with fully automatic, manual or semi-automatic control. The astounding digital camera captures amazing images with ease of handling. The extremely simple interface allows the user easily understand its functionality. The advanced LCD screen, megapixels and optical zoom makes the advanced digital camera feasible for professional and personal use.

Before taking your digital camera you can go through some reviews that give clear picture of every type of camera, its feature and functionality. Ask some of the digital camera owners about the pros and cons of the models they own. Try out many models of digital cameras before you settle down for the right digital camera for your purpose. Happy Buying!!!