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21 Sep 08 Nikon Introduces D70s Digital SLR Camera; Offers Upgrades to 2004’s “Camera of the Year”

6.1- D70s Features Internal and External Refinements to Become a Worthy Successor to the Venerable D70 Camera

MELVILLE, NY, APRIL 20, 2005 - Incorporating upgrades based on user feedback and advancement in technologies, ® (www..com) today introduced the D70s™ 6.1-effective camera. The D70s builds on the success of its popular predecessor, the D70, with multiple internal and external refinements including an improved autofocus system, larger LCD monitor, the addition of a remote cord port, new graphic user interface, among several other enhancements. Designed for a broad range of consumers from experienced and amateur to beginning enthusiasts and hobbyists, the D70s offers a proven track record of superior , robust performance, and advanced new features.

The D70s maintains leadership in its class of cameras and offers tremendous value to customers by combining various new and existing technologies into a comprehensive feature set. Its DX format 6.1-effective sensor is optimized to deliver with excellent and clarity. An improved autofocus system delivers enhanced performance, especially in Dynamic area AF and Dynamic area AF with closest subject priority modes. This combined with ’s unique Dynamic Buffer technology (that allows the camera to continuously take up to 144 at a speed of three per second*) makes the D70s even more responsive and when photographing fast moving subjects.

’s commitment to its customers is exemplified with the introduction of the D70s. has taken an internationally best-selling camera and made it even more appealing to hobbyists and enthusiasts by incorporating a range of enhancements and new features that were based largely on the feedback we received from our customers and research findings,” said Steve Heiner, general manager of Systems for Inc. “The D70s now represents the best combination of performance and value for enthusiasts, and offers superb , advanced speed and simple, intuitive usability. We are confident the D70s will continue to build on the popularity of the D70.”

Smart New Enhancements

The D70s incorporates a host of new enhancements and refinements internally and externally, in addition to all of the advanced features and innovations found in the D70:

- A refined 5-area autofocus system now has an all-area search priority to go along with the camera
- single area, dynamic area, and close subject priorities, improving the camera’s ability to acquire focus on fast moving subjects within the frame.
- The camera now boasts a larger 2.0″ LCD monitor, making it easier for users to review and access menus.
- A new remote port for the MC-DC1 electronic cable release (optional) allows users to trigger the camera and hold the shutter open via an electronic cable release
- A built-in Speedlight with a wider angle of coverage, supports 18mm .
- A new easier-to-read menu design in the D70s uses color-coded menus, and a larger type-face.
- A higher capacity EN-EL3a offers users more per charge. The EN-EL3a comes with a new, smaller MH-18a charger. Both the new and charger are included with the D70s.

System Versatility: DX Nikkor

The D70s joins ’s current selection of models and inherits the popular DX format sensor and F-Mount, making it seamlessly compatible with all AF Nikkor and ’s exclusive DX Nikkor . Designed exclusively for use with DX Format cameras, DX Nikkor deliver a wider angle, higher performance, and outstanding center-to-edge-to-corner , while realizing smaller and lighter designs. All DX Nikkor have a angle comparable to that of format with a 1.5x factor. Since the introduction of the DX Nikkor , the series has grown to include six . These include:

- New AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED
- New AF-S DX -Nikkor 55-200mm f/4-5.6G ED
- AF-S DX -Nikkor 18-70mm f/3.5-4.5 IF-ED
- AF-S DX -Nikkor 17-55mm f/2.8G IF-ED
- AF-S DX -Nikkor 12-24mm f/4G IF-ED
- AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

Simplified Creativity: Revolutionary Built-in Speedlight with i-TTL

Taking its cue from the D70, the D70s’ built-in Speedlight offers a level of performance that is unrivalled in any other camera in its class. Designed to be a part of ’s growing Creative Lighting System, the D70s’ built-in Speedlight adopts ’s exclusive i-TTL control technology. In addition to normal on-camera use, the D70s’ built-in Speedlight can also be used in Commander Mode to remotely control one group of multiple SB-600 or SB-800 Speedlights wirelessly, offering users remarkable creative lighting control while still maintaining point-and-shoot simplicity. Alternately, an SB-800 can be mounted on the D70s and used as the Master Speedlight for even more control of up to three remote groups of wireless Speedlights, with each group consisting of any number of SB-800 or SB-600 Speedlight units. The D70s lets you shoot at synchronized speeds up to 1/500 second for great fill effects under brighter light conditions, while FV Lock maintains the measured value while recomposing the shot so you still achieve the appropriate output for the subject.

Powerful Software: New PictureProject™ and PictureProject In Touch

Software is a key component of the digital experience, and a key component of ’s Total Imaging System. After conducting exhaustive worldwide research into customer expectations, requirements and work habits, has developed the new PictureProject 1.5 image management and editing software. Based entirely on a new software architecture that empowers customers of varying skill levels to maximize their digital experience, PictureProject 1.5 boasts powerful features wrapped into a brand new interface that navigates quickly and is easy to master. While PictureProject 1.5 is already a dynamic new addition to , the software also supports plug-ins, allowing users to add new features, as technology and the market evolve. The software allows users to easily transfer to PC’s or MAC’s and browse, organize, and share them. With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject 1.5 works in close unison with Capture 4.2 as the ideal companion to its powerful feature set.

With ’s PictureProject In Touch™, users can share without attaching them in an email or uploading them to a website. PictureProject In Touch is a free desktop software application, available via download on www.nikonnet.com and included with the newest version 1.5 of PictureProject™ software. It enables the fast, seamless and easy transfer of between a sender and one or more recipients and can be viewed as full-screen slide shows with the click of a button. With this powerful software, can ensure that its customers will always keep ahead of the technology curve.

The D70s will be available either as an Outfit or a Set. The D70s Outfit includes the , rechargeable , charger, new PictureProject™
software, neck strap and the new high-performance AF-S DX Nikkor 18-70mm f/3.5-4.5G IF-ED lens. The D70s Set includes all items mentioned above except the lens. The D70s Outfit will be available for an estimated street price of $1199.95, while the D70s Set (body only) will be available for an estimated street price of $899.95*1. The camera will ship in early May 2005.

MAJOR FEATURES OF THE D70s

Accurate, vivid color

- 6.1 effective DX Format imaging sensor produces 3,008 x 2,000- with high and superbly sharp details.
- Advanced processor uses advanced algorithms to optimize , while also controlling auto , auto tone and color control, as well as real-time processes to diminish digital noise and produce beautiful long exposure shots.
- Accurate achieved by ’s acclaimed Meter with 1,005- for highly precise control over under widely varied lighting conditions.

High Performance and Quick Response

- Continuous shooting at 3 frames per second for a continuous burst of up to 144 (When using JPEG NORMAL - Large setting, and a SanDisk SDCFH (Ultra II), SDCFX (Extreme/Extreme III), or Lexar Media 80X WA ™ card) thanks to improved buffer handling, faster image processing, increased card access speed and greater system bus bandwidth. (The number of
continuous shots possible in a single burst may be fewer depending on the type of CF card used.)
- Ultra-short shutter time lag is hardly noticeable and offers very quick response.
- Immediate power-up has the D70s ready to take before your finger can reach the shutter button.
- High-speed, high precision 5-area AF system with predictive focus tracking and Lock-on™ ensures quick response and sharp focus, while an AF-assist illuminator helps ensure top performance in dark situations.
- Fast with a range from 30 to 1/8,000 sec. for full creative control.
- Fast sync up to 1/500 sec. available for great fill-effects under brighter light conditions.

Optimized and Predictable Results

- Seven Automated Digital Vari-Program selections easily accessed from the Mode Dial deliver automatic operation that optimizes , sharpening, tone, color, and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Close-up, Sports, Night Portrait, and Night Landscape.
- Image enhancement options optimize sharpening, contrast, tone, color, and hue while using Auto Multi Program [P], Shutter-Priority Auto [S], [Aperture-Priority Auto A], or [Manual M] exposure modes to best match the scene or intended use for the . The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization
- Optimized exposure with a choice of three TTL exposure modes, including ’s acclaimed Meter with 1,005- RGB Sensor, variable Center-Weighted Meter and choice of Spot Meters.
- ’s built-in iTTL automatic balanced Fill- can shoot at synchronized speeds up to 1/500 second for great fill effects when shooting in brighter lighting conditions; compatibility within ’s Creative Lighting System.
- exposure compensation; a comprehensive selection of compensation tools enable more versatile taking; tools for ambient light, illumination and the two combined are provided.
- New Generation Color Reproduction System offers a choice of three color modes to ensure the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- JPEG and NEF Combination Filing System enables simultaneous recording of compressed NEF (RAW) and JPEG data for the same shot to optimize and accelerate workflow.
- Exclusive use of Compressed NEF files to maximize number of raw possible for each
CF card used.

Creative and Versatile System for Subtle Expression

- High-Quality Nikkor : The unrivalled performance of AF, AF-S and DX Nikkor expand creative possibilities to the maximum.
- Built-in auto pop-up features exclusive i-TTL control, fast 1/500 sec. sync , and supports ’s Creative Lighting System for wireless control of remote SB-600 and SB-800 Speedlights. Also supports wide-angle up to 18mm.
- ISO shoe makes it easy to attach an SB-600 or SB-800 Speedlight directly to the camera.
- Integrated Software Solutions:

Capture 4 (optional) is a comprehensive and remote camera control package that fully supports NEF* (compressed and uncompressed) (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control; D-Lighting for scene-specific automatic dodge and burn control; and transformation of shots from the AF DX Fisheye-Nikkor 10.5mm f/2.8G ED lens to ultra-wideangle .

Project is ’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. Project introduces an entirely new intuitive user interface, and supports exclusive plug-ins for added function.

Improved Overall Performance

- Large 2 inch LCD monitor with user-friendly menus located directly below the displays bigger menu fonts and icons that use familiar keywords for ease of understanding. A protective clear LCD cover is also included with the D70s.
- Versatile LCD playback options include Single frame, Thumbnail (4 or 9 segments), playback (up to 4.7x), Slide show, Histogram indication, and Highlight point displays with automatic image rotation for vertical shots.
- 25 Custom Settings allow you to personalize the operation of your D70s to match your shooting style or the demands of different shooting conditions
- Remote control operation made available with optional ML-L3 (IR) or MC-DC1 electronic cable release.
- Direct printing from the D70 to any PictBridge compatible printer using the supplied USB cable.

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21 Sep 08 Nikon Introduces Light, Small and Easy to Use D50

- D50’s Ease-of-Use and Attractive Pricing Set to Bring the Thrill of Performance to More Consumers than Ever Before
- 6.1- D50 Arrives in Stores in June 2005 for an Estimated Street Price of $899.95 (D50 outfit, with the new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens)
- Two New DX Nikkor Offer More Options and Versatility

MELVILLE, NY, APRIL 20, 2005 - ® (www..com) has taken another bold step forward in redefining the landscape today by introducing the highly anticipated D50™ camera. The D50 is the smallest, lightest and easiest-to-use camera to date, and is designed for the broadest range of consumers including family -keepers looking to take advantage of the , speed and responsiveness ’s offer, as well as enthusiasts and amateur who want to capture brilliant digital with vibrant color and immaculate . The new entry-level D50 makes exceptional a reality for everyone.

“With the new D50, intends to bring a fulfilling experience to more consumers than ever before and help them capture their most precious with great quality and ease. The D50 inherits the high , responsiveness and speed consumers have come to expect of ’s cameras, while also embodying a simple, intuitive and compact design, so anyone in the family can use it without hesitation,” said Steve Heiner, general manager for Camera Systems at Inc. “The attractive price for the D50 will expand the market substantially and ensure many more people can enjoy shooting with a this year.”

The Ultimate

The D50 stands out as ideal for families searching for that perfect camera to capture timeless during important occasions and life events such as weddings, first homeruns, birthdays, prom night, and golden anniversaries, among others. The D50 is the perfect combination of intelligent, easy-to-use features and impeccable , and at an estimated street price of $899 (for the D50 outfit with the AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens), it represents an excellent value for its . The camera’s seven Digital Vari-Program modes make capturing the moment easier than ever, and the new “Child” mode, for example, assures that moms and dads don’t have to be experts to capture the most vivid color and contrast when taking of their children. The D50’s “Child” mode automatically adjusts several of the camera’s settings, including ISO, , and , to produce optimized when taking of children. The D50 promises to be an ideal tool for parents who refuse to let pass them by.

The D50 also includes a full range of manual controls and custom settings, so users can grow with the camera, and advanced enthusiasts can find themselves right at home with a D50 in their hands.

Hallmark and Performance

The D50 incorporates several important new technologies to ensure a rich, yet simplified experience for consumers. With a new 6.1 effective DX Format and a highly advanced image processing engine, the D50 produces dazzlingly faithful capable of tremendous enlargement, yet manageable in overall file size. ’s new Metering II ensures accurate in all types of lighting situations by automatically comparing input from its frame-wide 420- metering sensor for each scene to a large onboard database of over 30,000 scenes from actual . Professionals and amateurs alike rely on ’s exclusive light metering technologies that produce ideal exposures instantly. Newly developed exposure evaluation methods detect highlights and shadows in the frame, and compensate for them to help prevent inaccurate exposure. choices in the D50 extend from 30 seconds to an action-stopping 1/4,000
second. A high-speed sync speed up to 1/500 second makes great fill possible and ’s i-TTL technology makes it automatic.

Simple Sophistication

The next evolution of ’s popular scene-optimized Digital Vari-Program modes simplifies taking, and helps users take incredible with very little effort. The Digital Vari-Program modes also free up the user to think about capturing special and fleeting moments instead of getting overwhelmed with buttons and dials. Selecting one of the seven simple icons from the handy exposure mode dial optimizes otherwise complex settings and ISO-equivalent sensitivity to produce consistently remarkable results. The newly added “Child” mode mentioned earlier makes it easier to take memorable of the little ones complete with vivid color and contrast that are ready to print without the fuss of adjustments within the computer.

Instant Gratification

Unlike lesser systems, the D50 is always ready to shoot when that special moment or expression presents itself. From the moment the power is turned on, the D50 is ready to shoot in an imperceptible 0.2 seconds. The shutter responds almost instantly when a is taken, thereby minimizing “shutter-lag” and virtually eliminating a common frustration of digital . Continuous shooting at 2.5 per second can be maintained for a burst of up to 137 , making action a reality. taken are instantly processed and recorded to a compact SD (Secure Digital) card, and a new USB 2.0 Hi-Speed interface supports faster transfer of when connected to a computer.

Compact, Lightweight and Designed to Go Everywhere

The D50’s compact, lightweight design makes it easy to carry the camera anywhere there’s a good moment to capture. Its smart design and easily accessible controls provide handling efficiency and ease of operation, helping bring the fun back to taking. Newly designed plain-language menus are displayed clearly on the large 2.0-inch , and intuitive help menus are available for on-the-spot reference.

A high capacity rechargeable lithium-ion helps extend mobility and convenience by delivering the power to shoot up to 2,000** on a single charge.

Interchangeable : The Nikkor Advantage

One of the unique benefits of shooting with a is the ability to take advantage of the expansive creative possibilities offered by interchangeable Nikkor . With the introduction of the D50, also introduced two new DX Nikkor that are ideally paired with the D50 to offer consumers a broad range, while maintaining a lightweight and ultra- compact size. Designed exclusively for ’s D-series cameras, DX Nikkor are optimized to achieve outstanding center-to-edge-to-corner , when used with any of ’s cameras. ’s DX Nikkor range now includes six high performance that offer unmatched wide-angle coverage and versatility:

-New AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED
-New AF-S DX -Nikkor 55-200mm f/4-5.6G ED
-AF-S DX -Nikkor 18-70mm f/3.5-4.5 ED-IF
-AF-S DX -Nikkor 17-55mm f/2.8G ED-IF
-AF-S DX -Nikkor 12-24mm f/4G ED-IF
-AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

The D50 also offers seamless compatibility with ’s extensive family of over 50 high-performance AF Nikkor , providing the same superb color reproduction, razor-sharp image clarity and fast and accurate autofocus performance relied upon by the countless number of professional who use ’s pro cameras everyday.

Managing and Sharing with PictureProject™ Software

Sharing is fun, and ’s new PictureProject software is designed to eliminate the complexities typically associated with sharing, managing and editing on a computer. After conducting exhaustive worldwide research into consumer habits, expectations and requirements, developed its PictureProject software to be a simple, easy-to-use, and powerful application that addresses most frustrations associated with managing on a computer. PictureProject boasts powerful features wrapped into an intuitive interface that navigates quickly and is easy to master.

The software allows users to easily transfer to PC’s or MAC’s and browse, organize, and share them. taken in vertical orientation are automatically rotated. Controls for retouch tasks including brightness and red-eye correction, are intuitive and fast. PictureProject’s In Touch™ plug-in allows users to share with friends and relatives without attaching them in an email or uploading them to a website. Instead Pictureproject in-Touch facilitates a direct transfer of the from the sender’s computer to a recipient’s computer. PictureProject In-Touch is included in the newest version 1.5 of PictureProject software and can also be downloaded free of charge via www.nikonnet.com.

With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject also works in close unison with Capture 4 as the ideal companion to its powerful feature set. Capture 4 is ’s advanced image management and editing software designed to offer the most robust and comprehensive performance with ’s NEF (RAW) files. While PictureProject is already a dynamic component to , the software also supports plug-ins, allowing users to add new features, as technology and the market evolve.

As part of ’s Total Imaging System, the D50 inherits the advantages of the various components of this system, including high-quality AF and DX Nikkor , the SB-800 and SB-600 Speedlights, which enable use of ’s Creative Lighting System, as well as versatile software options, to deliver a new level of operating ease, expanded creative possibilities, and pure enjoyment. The D50 presents the perfect opportunity for anyone to start enjoying the advantages of today.

The D50 outfit, including the new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens, will be available in June for an estimated selling price of $899.95***.

MAJOR FEATURES OF THE D50

Vivid color and sharp details straight from the camera
- New 6.1 effective DX Format imaging sensor that produces 3,008 x 2,000- with accurate color, high and sharp details for great capable of significant enlargement, or cropping for creative effect. File sizes remain manageable, making it easier to take and store more great .
- Advanced processor that marks a further evolution of analog and digital processing and pre-conditioning technologies, producing that require no preparation in a computer and are ready to print straight from the camera. is optimized, including auto , auto tone and color control, and real-time processes diminish digital noise to produce beautiful long exposure shots.
- Metering II ensures accurate and .
Instant, precise response
- Near-instant 0.2-second power-up, and short shutter release lag (response) time.
- Continuous shooting at 2.5 frames per second for a continuous burst of up to 137 without having to wait for the camera to record the to the SD card. (Using JPEG NORMAL - Large settings, and a SanDisk Ultra II 256MB ) The number of continuous shots possible in a single burst may be fewer depending on the type of used.
- Fast 5-area AF system with predictive focus tracking and Lock-on™ delivers greater precision with fast, more consistent subject acquisition and improved focus tracking to capture all the action as it happens. Automatic AF-assist illuminator helps ensure top AF performance in dark situations.
- Fast with a range from 30 to 1/4,000 sec.
- Fast sync up to 1/500 sec. for great fill-effects under brighter light and back lighted conditions.
- Fast data transfer and recording to SD cards keeps the D50 always ready to shoot in any situation.
Accurate automated and manual control for predictable results
- Seven Digital Vari-Program selections for automatic adjustment of all the settings necessary to produce incredible digital including ISO-equivalent sensitivity, , sharpening, tone (contrast), color, and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Child, Sports, Close up, and Night Portrait.
- Image enhancement options optimize sharpening, tone (contrast), color, or hue while using Auto Multi Program [P], Shutter-Priority Auto [S], Aperture-Priority Auto [A], or Manual [M] exposure modes to best match the taking situation. The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization.
- Automatic control over ISO-equivalent sensitivity from to 1600; can also be set manually.
- Optimized exposure with a choice of three TTL (Through The Lens) exposure modes: Metering II with 420- RGB Sensor, variable Center-Weighted Meter, or choice of Spot Meters.
- Auto exposure bracketing helps achieve the exact results desired.
- exposure compensation.
- A choice of three color modes ensures the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- Simultaneous recording of compressed NEF (RAW) and JPEG image files for the same shot helps by providing a smaller JPEG image file that can be quickly sent via email and a compressed NEF (RAW) file for more creative flexibility using PictureProject or Capture software for further enhancement.
Intuitive handling and operating ease
- Light and compact:
Dimensions (W x H x D): 133 x 102 x 76mm (5.3 x 4.1 x 3.0 in.)
Weight: Approx. 540g (1 lb. 3 oz.) without .
- Intuitive and familiar operation with ergonomically designed and sensibly located buttons and controls, including the handy multi selector and mode dial.
- Quality optical features diopter correction and information display.
- New large 2.0-inch LCD monitor located directly below the displays the large fonts of the easy-to-view easy-to-understand menu design, and the intuitive help system dialogs that make understanding easy.
- Versatile LCD playback options include Single image playback, Thumbnail image playback (4 or 9 at a time), playback, Slide show, easy Histogram indication for determining highlights and shadow values, and Highlight point displays for even quicker highlight information, with automatic image rotation for vertical shots.
- LCD control panel on camera top makes it easy to confirm settings and camera status.
- Long-life rechargeable lithium-ion with power to shoot up to 2,000 *1 on a single charge.
- Custom Settings for personalizing to match the individual’s shooting style, or different taking conditions.
- Wireless remote control of the D50 can be achieved with the optional ML-L3 remote control.
Easy image handling
- New Small function for saving within the camera at the reduced sizes of 640×480, 320×240, or 160×120 for Internet use - either for mail attachments or placement on web pages.
- In-camera page setup support makes it easy to print directly from the D50 to any PictBridge compatible printer via the supplied USB cable.
- Up to 36 alphanumeric characters can be entered in each image’s EXIF header (file information) for personal identification when are viewed in PictureProject software.
- Video connector and supplied video cable makes it easy to connect the D50 directly to a television for playing slideshows or viewing individual
Creative and versatile system components
- High-quality Nikkor : The unrivalled performance of AF, AF-S and DX Nikkor greatly expands creative possibilities.
- Built-in auto pop-up features exclusive i-TTL control, fast 1/500 sec. sync , and coverage for as wide as 18mm.
- Supports ’s Creative Lighting System when using a SB-800 and SB-600 Speedlight mounted on the ISO shoe for additional on camera output in large rooms, or for longer distance situations. Also allows off-camera multiple lighting with iTTL Technology with SB-800 and SB-600.
- Integrated Software Solutions:
Capture 4 (Ver. 4.3) (optional) is a comprehensive and remote camera control package that fully supports NEF, (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control, D-Lighting for scene-specific automatic dodge and burn control.

PictureProject is ’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. PictureProject features an intuitive user interface, and supports optional plug-ins that add functionality and creative options.

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21 Sep 08 Nikon Introduces F6 as Pinnacle of 35MM SLR Photography

F6™ Becomes the Next Legendary F-Series Camera That Offers Cutting-Edge Technologies to

MELVILLE, NY, SEPTEMBER 16, 2004 - Responding to the demands of professionals and enthusiasts around the world, (www..com) today introduced the F6™ - a flagship camera that seamlessly blends cutting-edge new technologies and uncompromising craftsmanship to offer enthusiasts the finest shooting experience an can offer.

The F6 benefits from the aggressive advancements in has made in response to an explosive demand for high-end . It embodies ’s latest technological advancements, such as the Multi-CAM200 11-area AF system for exceptionally high-speed autofocus operation with outstanding accuracy, and the i-TTL Creative Lighting System for incomparable . The F6 features a newly refined proprietary Metering system for improved accuracy in scene recognition and exposure. The camera also operates at highly subdued noise levels to ensure the ultimate shooting experience. For shooters, the F6 undoubtedly represents the epitome of SLR and cutting edge performance.

“While many professional have rapidly adopted digital in their workflow, there are several who enjoy the choice of using 35m , depending on the situation or circumstance they are photographing in. recognizes this, and with the F6 and the newly announced D2X camera, we are offering the best cameras in both categories, for a seamless experience in performance, features and usability,” said Jerry Grossman, vice president of Marketing, Inc.

The F6 is the sixth model in a legendary series of F-series professional from . First introduced with the F in 1959, the series has transcended newer challenges over the years with successive new models. The original F was succeeded by the F2 (1971), F3 (1980), F4 (1988) and the critically acclaimed F5 in 1996. Each of these cameras inherited select elements from its predecessors, including the legendary F mount and a consistent design philosophy to offer professionals tools of the highest caliber and performance. Each successive model also raised the bar for innovation and technological advancement to meet the increasingly diversified needs of professional . Today, tens of thousands of F-series and Nikkor are put to test daily around the world, helping make great . The new F6 promises to uphold ’s tradition of innovation and enduring value.

F6 offers New Features for Fanatics

The F6 earns its right to become the next flagship F-Series by incorporating remarkable new technologies and design enhancements that give who prefer the highest level of performance in an . In addition to incorporating ’s new Multi-CAM2000 11-area AF system and powerful i-TTL Creative Lighting System, the F6 also incorporates several fine refinements in design and construction. It features an improved Metering system for greater accuracy in scene recognition and exposure, as well as a new shutter unit crafted from DuPont™ KEVLAR® and a special aluminum alloy for unparalleled reliability, lighting-quick movement and precision. engineers have successfully subdued the camera’s operational sounds by using a professional echoic chamber to measure sound and vibration meticulously and then craft the camera with parts that have been highly refined for absolute minimum vibration, and frequency of movement attenuated to a level below that detectable by the human ear. Constructed on an aluminum-alloy die-cast chassis with magnesium-alloy front body and covers (top, bottom) and strategically placed rubber surfaces, the F6 is built like a tank, and has undergone several reliability and rigidity tests to ensure flawless performance. A self-diagnostic shutter incorporated in the camera has undergone testing to assure accurate release up to and beyond 150,000 cycles, even in the most extreme environmental conditions. The F6 undoubtedly goes beyond ’s uncompromising standards of quality, durability and rigidity that around the world expect and trust.

The F6 also features a variety of exciting, innovative control options such as a customizable function button, built-in data back functions, shooting data and compatibility with a new Multi Power Pack MB-40. This new power pack boosts the camera”s framing rate from a native 5.5 frames per second to a full 8 frames per second, allowing engineers to reduce the size of the F6 significantly from its predecessor, the F5. With the convenience and versatility afforded by 41 Custom Settings, can also fine-tune the F6 to suit their individual shooting preferences and requirements.

The new flagship SLR also boasts a number of dedicated accessories. These include the Multi Power Pack MB-40, interchangeable focusing screens (seven types), Data Reader MV-1 and camera cases. The F6 is scheduled to be available at authorized dealers in October 2004.

F6 Feature Highlights

High-precision shutter unit

No shutter unit in any other camera comes close to matching the precision and durability of the F6’s assembly. Created from cutting-edge materials - DuPontTM KEVLAR® and a special aluminum alloy - the blades of the shutter unit offer unparalleled reliability and are extremely lightweight, for lightning-quick movement. For enhanced accuracy, the movement of the blades was carefully analyzed during the design process using a high-speed video camera and computer simulations, enabling unprecedented precision even at of up to 1/8,000 second.

DuPontTM and KEVLAR® are trademarks and registered trademarks of DuPont or its affiliates.

Minimized operational sound and vibration

engineers were so intent on subduing the camera’s operational sounds that they used a professional audio room to properly gauge the sound quality and frequency. The degree of vibration to which every part of the camera would be subjected was measured. This meticulous approach has resulted in a camera comprised of parts that have been highly refined for absolute minimum vibration, and frequency of movement attenuated to a level below that detectable by the human ear.

Highly efficient mechanics

The development of the F6 marks the first time 3D computer movement analysis has ever been applied to an SLR. This technique reveals the degree of power distributed to or generated by particular parts in specific directions. This made it possible for to optimize the mechanical operation of the camera with fewer parts, leading to lower power consumption and higher durability

Harsh environmental testing

To ensure the camera could withstand the most severe conditions and environments, the F6 has been subjected to rigorous testing. The F6’s astonishing reliability is a function of ’s “the right material for the right place” approach. engineers considered countless situations for camera use, then submitted the F6 to real-life testing to virtually guarantee exceptional dependability wherever and whenever shoot.

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21 Sep 08 Nikon Introduces New SB-800 Speedlight With i-TTL Technology

Designed For D2H Professional , SB-800 Offers Full Wireless Remote Control for Multiple Speedlights; New Level of

MELVILLE, NY, JULY 22, 2003 - (www..com), the world leader in , today introduced the SB-800™ speedlight, the foundation for a new Creative Lighting System. The SB-800 features powerful new i-TTL™ control system for automatic balanced fill- and advanced wireless lighting that delivers outstanding results creative new possibilities. The SB-800’s i-TTL Balanced Fill- control utilizes ’s new Advanced Data Communication system to introduce improved monitor-pre- and wireless operation.

Designed for professional and enthusiasts, the SB-800 offers groundbreaking new features when used with ’s new D2H professional camera. These features include advanced wireless control for multiple SB-800 speedlights that are controlled by a master speedlight, new Auto FP high-speed sync, new Value (FV) lock, color information communication for improved and a new Wide-Area AF Assist Illuminator that is tailored to the D2H’s new 11-area Multi-Cam 2000 AF sensor module. Combined with other cameras, the SB-800 offers performance comparable to the highly successful SB-80DX speedlight.

“While developing the new D2H professional camera, recognized the opportunity to create a new speedlight system that could harness the revolutionary technology incorporated in the camera and respond to professional ’ needs. The result is the SB-800 speedlight, ’s most system, featuring revolutionary new i-TTL advanced wireless control ,” said Richard LoPinto, vice president for systems at , Inc. “The SB-800 will find creative uses in studios, remote locations and any number of -taking situations where need to carry a compact, versatile and powerful light system that works automatically and maintains tremendous creative control,” he added.

SB-800: Advanced Wireless Lighting Control for Easier Creative Lighting

The SB-800 speedlight system features new wireless technology that enables to fully control up to four groups of SB-800 speedlights wirelessly. This set of four includes one Master Controller and three remote groups - each of which can contain any number of SB-800 speedlights for total lighting control. A majority of features for speedlights within each group can be individually controlled from the Master Controller. These settings are made and confirmed on the Master Controller’s large dot-matrix . All speedlights within this wireless arrangement can operate in i-TTL mode for completely automatic exposures - which are calculated via a new monitor pre- function that measures light from each source and combines them with overall camera exposure readings - producing an accurate, well exposed with balanced lighting. Each group within the wireless arrangement can also be programmed to different modes such as i-TTL AA, or , or any combination of these modes.

One of the most appealing features of ’s i-TTL wireless system is the ability to adjust compensation settings on the fly for each group of speedlights, from the Master Controller. This makes controlling light output from speedlights placed in hard to reach locations simple and effortless. The SB-800 makes multiple as easy as using a single speedlight mounted on a camera, without the hassles of cables or stands.

In addition to wireless , the SB-800 offers significant new features designed for high-speed and exceptional overall accuracy. Highlights of these new features include:

- Auto Adjustment using Color Temperature Information: The SB-800 achieves a high level of when used with the D2H camera. With changes in the duration of light emitted by a speedlight, there are slight variations of color temperature. Using the D2H in Auto mode, the SB-800 communicates these slight variations in color data back to D2H and the camera’s auto system implements the fine adjustment needed for overall excellent .
- FV-Lock: FV-Lock ( Value Lock) is comparable to the way an AE-Lock functions in a camera. Once the camera measures a correct value, the SB-800 locks this value until the resets it - helping to maintain the value for correct exposure of the subject.
- Auto FP High-Speed Sync : The SB-800’s Auto FP function can automatically fire the speedlight in i-TTL mode at up to 1/8,000 second, offering excellent opportunities to use in bright light with fast aperture .
- Modeling : A modeling feature in the SB-800 fires a stroboscopic burst of light for approximately one second, allowing to visually confirm lighting and shadow effects before shooting.
- Quick Recycle Pack: Included with the SB-800 Speedlight is the SD-800 Quick Recycle pack that cuts recycling time in the SB-800 to as short as 2.7 seconds for full power manual .
- Additional features: Additional features in the SB-800 include coverage, bounce and rotating head, large LCD read-out panel, accessory filters for special color effects and emulation of fluorescent and incandescent lighting, robust locking shoe, and autofocus assist light.

Seamless Functionality Within ’s Total Imaging System

The SB-800 offers 3D Multi-Sensor Balanced Fill- function with ’s F5, F100, N80 and N75 and offers Matrix Balanced Fill- with the N65 . The SB-800 also provides D-TTL performance with cameras including the D1x, D1H, D1, and D100. With the new D2H camera, the speedlight offers advanced i-TTL control. The D2H is also fully compatible with all DX-series speedlights, including the SB-80DX, SB-50DX and SB-28DX. The SB-800 speedlight will be available at authorized dealer locations in the fourth quarter of 2003.

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21 Sep 08 The Switch From Film to Digital Camera: Making the Adjustment

Author: Christine Peppler

From all of the books, advertisements, and products in stores it would appear that no one continues to use a camera. This isn’t true of course. Although a can offer much greater control during the editing process and perhaps even a cost savings over the long run, a traditional camera still has advantages for some consumers. One of those being that if their camera is a good one and meets their needs, there is no reason to change.

However, for those who do decide to switch to a there will be significant differences to which they must adjust. Certainly the technology behind a makes them different; how are captured and stored, the themselves, pixels, , and so forth. But there are a handful of basic changes to which even those who on a very limited and casual basis will need to adapt.

Response Time

With a more affordable, point-and-shoot type there can be a significant delay between pressing the button and the camera actually taking the . These cameras are somewhat like a small computer. During the lag time it is focusing but this can cause some great shots to be missed.

Of course, spending the time to shop for a camera with less lag time is one solution; and certainly many of the more expense models don’t suffer this issue. However, there is a simple adjustment which can produce a significant reduction in the lag time. The can set up the shot, aim the camera at the subject, and press the button down half way and hold it. At this point, the will begin the process of focusing. Then, a couple of seconds or more later, when the and subject are ready, the button is depressed entirely and the is taken almost immediately. Obviously, this requires the to anticipate and prepare before taking a shot.

Life

Because much of what a does consumes energy from the , they are known to drain very quickly. One of the particularly power greedy functions unique to a is that of powering an . Again there are a number of things users can do to assure they don’t run out of power and to reduce the rate at which the camera uses the energy.

To avoid a trickling discharge, should be removed from the camera when the device won’t be used for more that a week or two and, likewise, a should be powered off if the user doesn’t anticipate taking a shot for another 30 minutes or so. Using the “sleep mode” is good also, to assure that even if the user forgets, the camera gets powered off.

Using the instead of the to frame shots is wise when you wish to save power. Users can also avoid using whenever their subject is more than 12 feet or so away, since the will be ineffective anyway and drain power needlessly. Those traveling with a also need to be sure to carry a backup to avoid problems.

A final recommendation is to use other power sources when possible. Use AC power when performing various functions such as downloading or use a card reader to download from the cards and remove the camera from the process entirely. can be edited on the computer rather than on the camera to save additional power.

The Viewing System

A often has an optical which is separate from the lens through which the camera takes the . Thus, when a subject is somewhat near, what a sees, and what the camera sees are two different things. Using the LCD to frame a shot is also difficult because in order to see the screen, the camera is held away from the body, making it difficult to hold the camera steady for a good shot. The fix for this is to use the “correction marks” visible through the which approximate the border of the image that the camera is seeing versus using the . This also allows the user to keep the camera closer to the body in a steady fashion.

Another option is to buy a camera with an electronic which takes the image captured by the lens, and electronically transfers it to a display screen allowing the user to accurately frame the . Use of an electronic however will increase power consumption.

The third option is to buy a with a TTL mechanism. With TTL, the views a scene through the same lens that records the image and is thus able to frame a scene accurately. This option however is generally available only on more expensive .

Despite these differences, do offer some tremendous advantages; from being able to view instantly, edit them, print them at home, share them easily on the internet, and so forth which make them worth the small effort to adjust to their unique characteristics.

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21 Sep 08 Find a Nice Digital Camera

Author: Komang Setiabudi

Where are you going today? Are you going alone or together with your friends or family? Don’t forget to bring your camera. Don’t leave home without your camera. A lot of unique thing happen in the street. You can capture anything with your camera.

What is your camera? Do you still have your grandfather’s camera? Many people still use SLR (single lens reflection) cameras. A is great because you can create art. A professional will use both digital and .

If you go to the city and enter the , there are not many available now. Most people are preferred to use a compact . A is slim, full with features and easy to use. You don’t have to bring a big size camera and wherever you want to take some .

When you need to buy a you must think about the price, brand, features, quality, mega , services and guarantee, etc. You can choose many brands such as , , , Lumix, , , , Sanyo, , , and other brand. A starts from 1.3 and above 10 . You can get a good quality from 4 or more mega . Don’t buy a below the 4 because the quality is not so good when you print your . Recently, , Exilim, Cyber-shot, Lumix and other Chinese brand Mikona camera promote 12.1 . Wow…

The latest also equipped with technology, high sensitive ISO, anti shake, anti blur, , internal editing, and other high tech features. Also you can connect your to view full HDTV 1080p for better . You don’t have to buy a separate video camera if you are a traveler because a compact size also equipped with a capability to make a movie. It’s incredible.

Before you make a decision please consider the feature of the camera. Don’t forget to check the brochure and browse the information in the Internet. Make sure that the size, , and light, life, etc. fits your needs. Ask the shop owner about bonus if you choose a particular brand. Sometime they give some bonuses such as external or soft case. Most also include video capture capability, but make sure that you can make a video or movie with sound or audio. Video without audio is not complete. It’s a great idea if you purchase a in a promotion season. are now available for both professional and amateur enthusiasts. A professional is expensive and the size it’s bigger than the compact size .

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21 Sep 08 The Advantages Of A Digital Camera

Author: Roberto Sedycias

The has totally changed the way we take ; it has made the greatest impact in the world of since the Polaroid Instamatic camera. It is a great accessory to the present day computer; can be taken in an instant and loaded on to the computer, and emailed to a friend or a relative in the space of a few minutes. If you add a quality ink jet printer to your computer, you will not need to develop a roll of ever again.

The started out from a single 1 mega quality ; now they come in over 10 with huge print sizes, with amazing quality.

You may find it tough to decide which will fulfill your needs the best. You will have to undertake a bit of research, to help you to find the , with the proper , filters, external , - everything you need so that you can start taking , like a professional! Just spend a little time and figure out how you will be really using your , before you purchase one. Will it be for daily use, for special occasions like birthdays, family reunions? Will the price of the make a lot of difference?

The is also part of a new field of , in which you use a green or a blue background, and with special software like Corel Paint or PhotoShop, you can do wonders and create a new imaginative background. You can edit out the background and put in its place any of thousands of prepared indoors or outdoors backgrounds. There are multifunctional that can take not only but also video and sound. can be categorized as still cameras, and professional modular .

Since the market is so full of different models of , you have to select a that will suit your needs. They come in different price ranges, so you will not have any difficulty selecting one that will fit into your budget. Before buying a , your first consideration has to be the . A with a higher than what you require can prove to be a waste of money, processing power and . A large number of pixels do not necessarily mean a superior image, so be cautious. A lower is the best for posting to the web, to view on your computer, or to email files. You don`t always need a high capacity card, a small capacity card can also give high quality performance.

A can use its own and charger, or it can use double A size . A may connect to a computer for data transmission. The most usual method of connectivity is USB, but Fire wire port or Blue Tooth are also used. Some can connect to computer networks wirelessly.

One of the good things about a is that you do not have to spend anything on developing the at a local store, nor do you have to drive to the store and back. A gives you an instant feeling of gratification when you view the you have taken on the or on your personal computer. You also have the full freedom of editing your until you are fully satisfied with them!

You can select, save or delete without any cost involved. The are stored hundreds of media cards, so you can take as many as you wish before you run out of space.

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21 Sep 08 With the Canon Digital Camera Range the World Can be at your Fingertips

Author: wa Wanjiru

The different variety of cameras that are in use these days, range from the normal , to the , to the . And the best place to find all of these is in the range of models which are available on the market today..

is constantly updating its products and you have a wide range of styles and features available when you go in for a . These features can be found in many different like that of the Digital SD550, the Digital S2, and others of its ilk.

The features to be found on the different can range from a larger than average , to stereo sound recording, to low and others. To see what the various features are for the different you might have to compare them as you shop around.

For instance you will find that the S2 has a 5 , and a new Night Display which allows your LCD and EVH to become brighter in low light. You will also find movie options in this like mic level, and a wind filter which can’t be found in earlier models.

With the SD500 features like a continuous shooting mode can be found, as well as a option which has been designed into the camera via a built-in illuminator. This also has a 1.8 low temperature LCD, a Exposure Lock function to help you in your .

Some of the features to be found in these more expensive can also be found in the less expensive digital . This diversity in features and models is also reflected in the price of the many as they can start from about $100 and go upwards.

The actual price of the cameras should be looked into at the time you are thinking of buying your camera, as the prices will be subject to fluctuation and advances in technology.

When you’re looking at the range of besides finding out what are the various functions and features you might also want to find out what accessories are part of the camera, and which ones you’ll have to buy separately.

These accessories for the include things like a , a wide angle lens, a charger or kit, an A/C power adaptor, external , and a carrying case amongst other things.

As you can see from the number of options available to you, buying a camera isn’t what it used to be fifty years ago, there are a number of things that you will want to look into first before buying your camera. But with the range the world can be at your fingertips as you can choose the perfect camera to suit you.

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21 Sep 08 Helpful Guidelines For Choosing Your Next Digital Camera

Author: Vince Nitti

are available in many shapes and sizes, represent various specifications, and offer an impressive array of features in many price ranges. This is why their popularity is soaring all over the world, with many people already using one for their own . They have become an integral part of many geographic and corporate cultures.

have become more than simply replacements for 35-mm cameras, however. They can be used for taking videos as well as still by upgrading the camera’s card to increase capacity, allowing them to replace the old VHS recorder as well.

While enjoying significant popularity on their own, have also become integrated within a large number of other hand-held tools, such as PDAs and cell phones. Technology now allows these devices to incorporate a within them, making the use of both devices much more functional and convenient.

Many brands of are available today with a wide range of features. All the big camera names of the past, , , , etc., offer everything from 35-mm to digital products. Even companies better known for the computer products, such as , , and HP, are now offering in their product lines.

Considerations

differ from by having a small , sometimes including a . This screen is similar to a TV screen, allowing the user to better see the before snapping it. Some have screens large enough to include much more of the subject and background than has ever been possible before.

Instead of , these devices have slots to hold a card or “stick.” The amount of available within any device can be measured along a range of to gigabytes, depending on how much you’re willing to spend. Getting a camera with more means spending more money, but the extra capacity can be worth it.

Another feature to consider before purchasing is the type of used. While some units feature disposable , the more expensive cameras use rechargeable for longer energy life. Disposable typically wear out quickly, while a charger is generally bundled with those cameras using rechargeable .

Another consideration when considering which model to purchase is how the are downloaded. Most have a USB port to allow easy connectivity to a computer, but some require removal of the card and using a reader to download into a computer.

Features

Those considering purchasing their first should at least know the basic features of an individual camera before spending a lot of money. While snapping a is basically the same in all cameras, there are many other features that will influence your decision. The number of used when taking a should be among the top concerns. represent the number of pixels, or dots, that make up the . The more pixels used in a , the greater the clarity will be. Cameras that utilize a greater number of pixels are capable of producing better over a larger image, but these require much more space for .

Another important feature to consider in a is the feature. The terms to be familiar with are optical , which utilizes a moving lens and brings the image forward to make it appear closer, and digital , which is used to crop and stretch the image. Most have two- capability.

The last feature this article will discuss is the durability of the camera’s case. Many buyers don’t consider this as important, but camera cases made mostly of plastic are relatively fragile. Some camera cases are made from a combination of metal alloy and plastic that is more durable and can sustain more jarring without allowing internal damage, although neither option can guarantee your camera’s safety. It’s better to spend a little more for a case that will better protect your investment.

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21 Sep 08 Why Should you Switch Over to a Digital Camera?

Author: Roberto Sedycias

We have entered the age of . The advantages of the traditional camera over the have disappeared, and the former are increasingly becoming a part of our normal lives.

A produces digital - these are so easy to load on a computer and they can be emailed across the world to your friends or relatives in a matter of minutes. It is easy to check digital and delete them if you wish. If you find that a you have taken is useless, you can delete it easily instead of wasting , which you cannot reuse. A can go bad over time; so keeping a handy for use whenever necessary is a fine option.

One can characterize by the . Digital are made up of color dots called pixels. The pixels are expressed by height and width, for example 320 x 480. These numbers are then multiplied, providing the total amount of pixels. Large number of pixels provides more detailed , but this resource is available mostly on the more expensive cameras. Two , which means 2 million pixels, is at the low end, and may result in defects when the is enlarged. On the other hand, seven represent a robust and can handle enlargement well.

One other point to consider is zooming. The Optical feature adjusts the light which enters the camera, and this makes the scene to appear closer. The digital feature adjusts the after being digitized, to produce a closer appearance. Both can produce the desired result, but optical is preferable.

also come with internal , but this is usually too small. So you have to look at the kind of add on that the camera allows. The additional usually comes in the shape of a thumbnail sized chip, and you can carry these around conveniently if needed.

The is another area you have to consider. Some use standard sized , while others use less common, proprietary sizes. Some hold a charge better; some systems are rechargeable, while some cameras just hog power.

Then there is the preview screen - which is an LCD () screen, which shows you what the camera would see at any given point if you wish to take a . In this system, the screen is active whenever you are preparing to take a , but this will also consume the while you are doing it.

But you also have that come with an optical that does not consume power. This is helpful when you are waiting for the right moment to shoot, or when you require the preview screen to compose a at a difficult angle. You can also preview the saved on the screen and delete the ones you don`t want to keep, and thus clear space.

With the ever changing and advancements in the technology these cameras also keep getting better and better. The basic features are common for all types of , only the add on features keep varying with the price and the manufacturers choices. Usually they allow you to take automatically, i.e. you can take your own , adjust the that you have taken may also adjust the settings according to the color choice, brightness, etc. You may also create your own video album!!

Thus it is apparent that the rules over the . There can`t be any competition between the two because without doubt dominate the scene. They have effectively changed the way the world takes and possessing a is a dream for many budding .

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