21 Sep 08 THE NEW NIKON COOLPIX L5 ADDS VIBRATION REDUCTION TO A 5X ZOOM-NIKKOR GLASS LENS FOR COMPACT VERSATILITY

User-friendly design and function offers consumers an enhanced and steady shooting experience

MELVILLE, NY (August 24, 2006) - Nikon is pleased to introduce the COOLPIX L5, a new addition to its Life series of digital cameras. Compact and user-friendly, the L5 is the ideal camera for the family snap-shooter that wants a capable, well-featured camera at an affordable price. The L5 has 7.2 megapixels for generating superior quality prints, a 5x zoom lens for creative compositional freedom, an incredible, bright 2.5-inch LCD screen that is easy to view in any condition, and Vibration Reduction, an in-camera stabilization that compensates for shaky hands or vibrations.

“The COOLPIX L5 represents the perfect balance of simple, intuitive design and innovative, useful technology,” says Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. “The L5 is a great choice for parents and families or anyone that likes to capture memories on the move.”

Building on the success of previous L series cameras, the L5 includes new technology designed to enhance the experience of the point and shoot consumer. The L5 is equipped with a high-powered 5x zoom lens for creative control and freedom in a variety of settings from intimate personal portraits to large or wide outdoor scenes. To help consumers utilize the camera’s long zoom capabilities, the L5 features Vibration Reduction, an innovation that minimizes the probability of blurry images by compensating for various levels of camera shake.

For composing and displaying images, the L5 is equipped with an incredible, bright 2.5-inch LCD screen. The LCD displays the Scene Modes menu with 15 Scene Modes, 4 with Scene Assist that automatically program the camera for optimum performance in a variety of shooting conditions.

Nikon’s In-Camera Image Innovations add to the convenience of the L5 by giving users the power to automatically improve images in-camera. For ease of use, the COOLPIX L5 is equipped with a One-Touch Portrait Button, which activates Nikon’s In-Camera Innovations. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The L5 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that identifies and saves the sharpest image from a series automatically.

In addition, the COOLPIX L5 offers TV quality movie recording with sound in modes ideal to be played on televisions and computers.

Compact and easy-to-carry with a smooth and elegant design, the L5 packs an incredible amount of technology into a palm-sized camera. The L5 is compatible with AA-size batteries in alkaline, lithium, oxy-nickel and rechargeable forms to keep you shooting while on the move. For storage, the camera has 8 MB of internal memory and is compatible with an array of SD memory cards.

The COOLPIX L5 even simplifies printing with PictBridge, and is USB compatible for transferring pictures to computers and other peripherals. A complimentary copy of PictureProject is included with the L5 for importing, editing and organizing images.

The COOLPIX L5 will be available in stores September 2006 with an MSRP of $299.95. For more information about the L5 and the full line of COOLPIX cameras, please visit www.nikondigital.com.

*Face-recognition capability may be limited in some shooting conditions

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web’s most comprehensive photo learning and sharing communities.

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21 Sep 08 NEW NIKON COOLPIX L6 TAKES 1,000 SHOTS RIGHT OUT OF THE BOX

Camera technology enhancements provide consumers with long lasting photographic capability

MELVILLE, NY (August 24, 2006) - Nikon is redefining the phrase “user-friendly” with its latest addition to the COOLPIX family of digital cameras, the L6. In addition to having 6.0 megapixels, an incredible, bright 2.5 inch LCD screen and Nikon’s In-Camera Image Innovations, the L6 can take an unprecedented 1,000 pictures on a single set of the included Energizer® e2® Lithium® AA batteries, the most of any camera in its class.

“Nikon’s new COOLPIX L6 and its partnership with Energizer represent a continued dedication to improving the photography experience for the consumer,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. With the L6, you may never have to worry about missing valuable photo opportunities again because the camera is always ready.”

In addition to having ground breaking battery life, the COOLPIX L6 offers a higher light sensitivity, up to ISO 800, than many conventional compact digital cameras, allowing the user to shoot pictures in a lower light without having to worry about their pictures being dark or blurry. The L6 has a higher shutter speed option for freezing time and capturing fast-moving subjects. In addition to these innovations, the camera boasts 6.0 megapixels for generating beautiful prints and a 3x optical Zoom-Nikkor glass lens for creative freedom and an incredible, bright 2.5 inch LCD screen for effortless composition and display.

Like every camera in the COOLPIX family, the L6 is equipped with Nikon’s In-Camera Image Innovations to fix common photo problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. Furthermore, the L6 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature which automatically identifies and saves the sharpest image from a series.

In addition to these features, the L6 has 15 scene modes, which simplify picture taking by automatically programming the camera’s settings for great pictures in a variety of locations. Other features include color options for adding different color effects to your pictures, a date counter which visually records the number of days until a special occasion, and several white balance choices. Included with the L6 is a complimentary copy of PictureProject, Nikon’s imaging software for organizing, editing and sharing pictures.

The COOLPIX L6 offers 23 MB of internal memory and is compatible with an array of SD memory cards. The L6 uses PictBridge to easily connect to compatible printers.

The COOLPIX L6 will be available in stores September 2006 with an MSRP of $199.95. For more information about the L6 and the full line of COOLPIX cameras, please visit www.nikondigital.com.

*Face-recognition capability may be limited in some shooting conditions.

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21 Sep 08 NIKON PRESENTS FIVE NEW COOLPIX CAMERAS

Nikon’s New COOLPIX Digital Cameras Developed with Consumer’s Digital Photography Needs in Mind

MELVILLE, NY (August 24, 2006) - Consumers stand in front of a digital camera counter telling themselves they want an easy to use camera that takes great pictures. Nikon today unveiled two new “L” or Life series cameras and three new “S” or Style series cameras with the consumer’s picture taking needs in mind. These new cameras incorporate existing Nikon technologies that have excited so many new digital camera users and added additional useful features to enhance the overall photography experience.

“Developed with the consumer in mind, Nikon has combined exceptional features with world-renowned quality design and style at attractive prices,” says Bill Giordano, General Manager Marketing, COOLPIX for Nikon, Inc. “From entry-level to advanced technologies, our designers and engineers have done an outstanding job of adopting design styles and intuitive technology that directly address what the consumer asks for - a camera that looks great and performs just as well.”

Every camera in the COOLPIX family is equipped with Nikon’s In-camera Image Innovations to fix common photo problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The cameras are also equipped with Blur Warning, which alerts the user when an image is blurred, and Best Shot Selector, a feature which automatically identifies and saves the sharpest image from a series.

In addition, every new COOLPIX camera features TV Quality Move Mode** (recording movies at up to 30 fps with sound), Noise Reduction - to produce better results during low-light conditions; a broad choice of White Balance selections and a convenient Help Button, which is never further than a push of a button away, giving easy-to-understand explanations for all functions throughout the menu.

Memories Made Easy with Nikon’s COOLPIX L5
Continuing the Life series digital cameras, Nikon has introduced the COOLPIX L5 which combines high-quality features like a 5x Zoom-Nikkor glass lens, an incredible, bright 2.5 inch LCD and same advanced Lens Shift Vibration Reduction (VR) found in many Nikon DSLR lens systems. Lens shift VR technology allows the user to make the most of the 5x zoom. Adding to the convenience are three unique Nikon image innovations accessible via a One-Touch portrait button, which activates Face-priority AF, In-Camera Red-Eye Fix and D-Lighting. The L5 runs on two AA-batteries which power this 7.2 effective megapixel camera and is compatible with the widely available SD memory card.

Nikon’s COOLPIX L6 Keeps Memories Going and Going
Nikon’s L6 digital camera adds powerful imaging performance, easy operation and outstanding battery life that allows the user to shoot with greater confidence for better-looking results. The L6 boasts 6.0 effective megapixels and a 3x Zoom-Nikkor glass lens, making it a cinch to capture everything from pleasing portraits to expansive landscapes with true-to-life color and fine detail. The L6 can take an unprecedented 1,000 pictures on a single set of the included Energizer® e2® Lithium® AA batteries, the most of any camera in its class.

Highly convenient, such extended battery life is ideally suited for travel or when capturing important events, such as a wedding, where you can’t afford to run out of power.

The COOLPIX L6 offers light sensitivity beyond conventional compact digitals, with settings up to ISO 800. This means users can shoot pictures in lower light without having to use a long exposure. It also allows users to select higher shutter speeds for the capture of fast-moving subjects.

Nikon’s COOLPIX S9 Blends Stunning Design with Innovative Picture Technology
Nikon unveils new the COOLPIX S9 for style-savvy consumers who want a fashionable camera at exceptional price. The S9 blends beautiful aesthetic attributes and advanced imaging technology. The S9 is a 6.1 megapixel, easy-to-use camera in a slim, stylish body. The camera is equipped with a 3x Zoom-Nikkor ED glass lens to ensure sharp, creative freedom and a 2.5 inch LCD screen to compose and share images.

For ease of use, the COOLPIX S9 makes it seamless for consumers to access Nikon’s In-camera Image Innovations through a One-Touch Portrait Button, located on the top of the camera.

The COOLPIX S9 offers a Stop-Motion feature for creating fun, stop-motion animated video shorts. To use the feature, the consumer simply needs to pose an object that they want to animate, take a picture, re-position the object and photograph again. Opaque versions of previous shots are shown on the camera’s LCD to assist users when positioning and repositioning their object. Once shooting is completed, the S9 automatically creates a Quicktime™ video of the object’s movement in-camera.

The COOLPIX S10 Offers Adventurers and Photo Enthusiasts Image Stabilization in a Mighty 10x Zoom Camera

The new COOLPIX S10 features an incredible 10x optical Zoom-Nikkor glass lens, Vibration Reduction (VR), 6.0 effective megapixels, a 2.5″ LCD and an innovative, compact swivel design allowing the long-zoom camera to fit into a shirt pocket. The powerful 10x, optical zoom combined with Nikon’s VR and innovative body design gives digital photographers unprecedented freedom and creativity with the ability to take pictures from a wide range of angles such as overhead, from the hip and even self portraits.

With the advantage of Vibration Reduction (VR) capability, the COOLPIX S10 allows users to overcome camera shake to take sharper, more stable pictures in a range of shooting situations. The S10 includes a High-Sensitivity option up to an impressive ISO 800.

Furthermore, the COOLPIX S10 adds new entertainment to photography with Nikon’s Pictmotion function that lets users combine images, movies, music and visual styles for automatically produced audiovisual shows, in-camera. It’s easy for everyone to gather and watch Pictmotion shows together because the LCD of the COOLPIX S10 has an impressively wide viewing angle of 170 degrees.

The New COOLPIX S7c Takes Great Images and E-mails Them!
The new COOLPIX S7c combines high-quality imaging performance and style with impressive new photo sharing technology to make the S7c the most technologically advanced compact digital camera that Nikon has ever released.

The S7c is a 7.1 effective megapixel camera with a 3x Zoom-Nikkor ED glass lens with a One-Touch Portrait Button that acts as a shortcut to three Nikon In-Camera Image Innovations. The COOLPIX S7c also offers Vibration Reduction (VR), Pictmotion and a High-Sensitivity mode up to a 1600 ISO and the new Stop-Motion feature.

The S7c incorporates Wireless transfer, which enables a photographer to send pictures from the camera’s memory to a computer or printer wirelessly. The COOLPIX S7c is also compatible with Nikon’s all-new COOLPIX CONNECT service that lets users take pictures and then e-mail them to friends across the world in mere seconds.

Nikon and T-Mobile™ have partnered to give Nikon customers the amazing ability to email pictures directly from the new COOLPIX S7c.The first time you connect your COOLPIX S7c in one of the 7,000 T-Mobile HotSpot locations, your one year of complimentary T-Mobile Camera Wi-Fi service (for digital cameras) will be automatically activated*. Simply turn on your COOLPIX S7c, choose Wi-Fi mode to automatically connect your camera to the T-Mobile Hotspot or open access network, and you can email pictures directly from your COOLPIX S7c. You are connected right out of the box!

The new COOLPIX camera line-up will be available nationwide September 2006. For more information about this and other COOLPIX cameras, please visit www.nikondigital.com.

* One year of T-Mobile HotSpot service begins from the first time you automatically connect in a T-Mobile HotSpot location. Does not include access at Wi-Fi roaming locations. This offer expires on September 30, 2007.

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21 Sep 08 NIKON’S NEW D80™ DIGITAL SLR CAMERA BRINGS ADVANCED PERFORMANCE AND UNMATCHED CREATIVE CONTROL TO PHOTO ENTHUSIASTS

* 10.2 Megapixel D80 Offers Outstanding Performance, Ease Of Use, Versatile Personal Control and Exciting In-Camera Editing Tools
* All New 7.5x 18-135mm f/3.5-5.6G AF-S IF-ED DX Nikkor Lens Included with the D80 Outfit Creates a Compelling Option for Photo Enthusiasts

MELVILLE, NY, AUGUST 9, 2006 - Building on the extraordinary success of the D70 and D70s, Nikon® (www.nikondigital.com) today introduced the new D80™ digital SLR camera - an impressively featured, high performance camera that incorporates Nikon’s latest digital and photographic technologies, and offers advanced features as well as automated operation to satisfy any photographer with the passion to create beautiful photographs and preserve special moments. With a new 10.2 effective megapixel DX Format CCD image sensor and an exclusive high-resolution color processing engine inherited from Nikon’s latest professional digital SLR cameras, the D80 can render images with incredible resolution, sharp detail and vibrant color that is unmatched in this class of cameras. And it can shoot these images fast - at speeds of up to 3 frames per second, for up to 100 consecutive shots (in JPEG Normal mode), ensuring that the camera’s always ready for the next fleeting moment.

The D80 works with the efficiency and grace of a fine-tuned instrument, powering up in only 0.18 seconds and capturing a picture with an imperceptible shutter lag time of just 80 milliseconds (0.08 seconds). A new 11-area auto-focus system detects focus with superb precision and can even track a moving subject across the frame, shifting focus instantly and automatically to any of the 11 auto-focus points that detect the subject. The D80’s large, bright 0.94x viewfinder affords a remarkable view not found in many digital SLRs, making critical composition easier and more pleasing. The camera’s rechargeable battery can last up to 2700 shots on a single charge, while also providing a real-time Fuel Gauge of the percentage of charge remaining in the battery at all times. And like all Nikon digital SLR cameras, the D80 feels solid and substantial while being both compact and comfortable. But more experienced photo enthusiasts will admire the D80 most for its bevy of creative controls and features that make photography with the camera so much more enjoyable and rewarding. Its new Optimize image menu, for instance, offers complete control over the look and feel of your pictures, allowing you to boost saturation and create pictures with vivid color, or shoot black-and-white pictures with a choice of four filtration effects, or even create your own custom look that expresses personal style and creativity. Other creative tools include an all-new image Retouch menu for in-camera image editing, built-in i-TTL flash control with the ability to control up to two remote groups of Speedlights, as well as over 32 Custom settings to customize several attributes of the camera’s performance.

“The Nikon D70 and D70s cameras proved to be extraordinarily successful due to the excellent value they offered to passionate photo enthusiasts when each was introduced. They offered an ideal balance of features, performance, innovation and price, making them appealing to a very broad range of photographers. With the introduction of the D80, Nikon is significantly raising the bar for a camera in this class,” said Edward Fasano, general manager for Marketing, SLR System Products at Nikon Inc. “By bringing high-end features and technologies inherited from our professional line of cameras to the passionate photo enthusiast, while making the camera simpler and more enjoyable to use, we believe the D80 will represent the ’sweet spot’ for anyone looking for a new level of digital SLR camera performance and value. Paired with the new 7.5x 18-135mm f/3.5-5.6G AF-S IF-ED DX Zoom-Nikkor lens, the D80’s performance and versatility becomes even more compelling for consumers,” he added.

Unrivaled Image Quality
At the heart of any digital camera lies its image processing engine - a sophisticated processor that determines, among other things, the overall color rendering and image quality of pictures taken with the camera. One of the key advances developed for the D80 is Nikon’s own high-resolution image processing engine that inherits best-of-breed technologies from Nikon’s latest professional digital SLR cameras, including color independent analog pre-conditioning and high-precision 12-bit digital image processing algorithms, which combine to produce natural-looking images that benefit from faithful color and tone reproduction. A new dedicated high-performance processing chip greatly accelerates performance on all levels, while also achieving lower power consumption, assuring more pictures per battery charge.
The D80 also benefits from Nikon’s exclusive 3D Color Matrix Metering II, to ensure accurate exposures, even in the most challenging lighting conditions. Evaluating, rather than merely measuring or averaging the true content of each scene, input from the system’s frame-wide 420-pixel sensor is automatically referenced against an onboard database of over 30,000 scenes from actual photography to calculate final exposure value. Variable Center-Weighted metering and Spot metering centered on the active focus area are also available, as are exposure compensation and auto exposure bracketing. Sophisticated exposure automation combined with options for complete user control help to make the D80 an ideal high-performance digital SLR for passionate photography enthusiasts.

Speed to Burn
One of the hallmarks of Nikon’s digital SLR cameras is how fast they operate, not only when capturing images, but also when processing them. The D80 proudly carries this tradition forward. Not only is the camera powered up and ready to shoot in only 0.18 seconds, it also reacts at blazing speeds when the shutter button is pressed. With a minimal shutter lag time of just 80 milliseconds (0.08 seconds), and the ability to shoot 3 frames per second up to 100 consecutive shots (in JPEG Normal mode), the camera is ready to shoot whenever that priceless expression or special moment presents itself. Images shot are processed instantly and recorded rapidly to the inserted SD memory card. Preview images are also displayed near instantly.
The D80’s new 11-area auto-focus system also fulfills its role in the overall speed of the camera, delivering fast and precise focus under varying shooting conditions. Adopting a refined version of Nikon’s advanced Multi-CAM 1000 AF Sensor Module, this new 11-area AF system with center area wide-frame operation adds effective new focusing options that will instill greater confidence in getting the desired shot. An all-new Auto-Area AF mode measures all eleven focus areas and automatically determines which of them are on the primary subject.

Creativity Comes Standard
The Nikon D80 is designed to inspire creativity at every level. For this reason, the camera includes a wide assortment of features and tools to empower all kinds of users, ranging from the novice to the seasoned pro, to pursue their creative vision, instantly and right from within the camera.
D80 photographers will enjoy the camera’s built-in Multiple Exposure mode for unique composite image effects, or the Optimize menu options that closely tailor results to the scene at hand or the intended use of an image or to a custom preference of the photographer. Optimization of sharpening, tone (contrast), color, saturation and hue is controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White. The black-and-white mode can be customized using red, green, yellow and orange filter effects as well as image sharpening and tone compensation.

The D80 also features an all-new image Retouch menu, with exclusive in-camera editing functions that will certainly keep D80 users engaged when they’re not busy shooting. Options within the Retouch menu include:

* D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the picture
* In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by flash.
* Trim: Images can be trimmed within the camera to produce smaller files with reduced display sizes for easy sharing or greater efficiency for specific end purposes.
* Image Overlay: Merges a pair of selected RAW files taken with the D80 to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar images
* Monochrome settings: Monochrome settings can be applied to any color image in the camera, to convert it to a pleasing monochromatic picture, either in black-and-white, sepia or cyanotype
* Filter Effects: Can be used to emulate and apply the effects of a Skylight filter or a Warming filter to any image stored on the inserted SD card. A Customized Color menu within filter effects can also be used to make subtle shifts in color to any image in the camera.

For anyone just beginning to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the Digital Vari-Program mode dial on the camera. The D80 has seven preconfigured program modes to optimize the camera for specific shooting conditions and greatly increase the chances of taking a great photograph. In “Portrait” Mode, for example, the camera automatically optimizes the color, hue, and saturation levels to capture the most flattering skin tones, softens the focus of the background images to emphasize the face and applies a milder form of in-camera sharpening. Users can choose from Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait.

The D80 also offers creative ways to share pictures, with its built-in Pictmotion slideshow feature, which includes style selections that control transitions and background music. Shows can be enjoyed on the 2.5-inch LCD, or complete with audio on a television when connected via the supplied AV cable.

Creature Comfort
The D80 features refined ergonomics and design, borne from Nikon’s extensive experience designing successful SLR cameras for over 50 years. As a result, the camera is incredibly comfortable to use and handle, and incorporates several new features that enhance its usability. The D80 features a large and bright viewfinder with large 0.94x magnification to ensure the clearest view possible for precise composition. Included is a built-in diopter adjustment control knob also makes it easier to fine-tune the view to match eyesight. The viewfinder’s integrated grid display can also be turned on to assist with composition.
A large new 2.5-inch 230,000-dot high-resolution LCD provides an ultra-wide 170-degree viewing angle from all directions. Navigating the spacious preview of your images is easy with a new dedicated Zoom button, magnifying images on screen up to 25 times their original size. A new RGB histogram display aids in evaluating exposures with greater precision. Other playback options include single frame, 4 or 9-image thumbnail display, an improved histogram display and highlight point display. A new menu interface featuring refinements to the carefully chosen color scheme and increased font size makes navigation easier on the eye, easier to understand and easier to use. Menus can be customized to display only selected items using the new “My Menu” set.

The D80 is slimmer and more compact than its predecessors, and remains true to Nikon’s commitment to intuitive operation. The size, layout and operation of all buttons and controls are designed for maximum ease of use.

System Strength
With the D80, users also have complete and seamless compatibility with Nikon’s extensive Total Digital Imaging System, and the camera is designed to take advantage of many of the technologies built into Nikon accessories. The D80’s powerful built-in Speedlight is compatible with Nikon’s Creative Lighting System, and can wirelessly control up to two groups of Speedlights in full TTL mode, taking the guesswork out of multiple flash photography. Compatible Speedlights within the Creative Lighting System include the SB-800, SB-600 and Nikon’s Wireless Close-up Speedlight Systems, featuring the SB-R200.
The D80 also offers unprecedented compatibility with Nikon’s extensive selection of AF Nikkor lenses as well as new DX Nikkor lenses, which are designed exclusively for use with Nikon DX format digital SLR cameras. Nikkor lenses, famous for optical superiority, add to the D80’s ability to deliver outstanding images.

The D80 will also have an optional MB-D80 battery pack available, extending the shooting capability in an ergonomic design that adds shooting stability. Able to run on either one or two EN-EL3e rechargeable batteries or six AA-size batteries, the pack also features an additional command dial and alternative buttons for shutter release and AE-Lock/AF-Lock that make vertical shooting more comfortable.

The D80 is also fully compatible with Capture NX software (available for purchase separately), Nikon’s highly versatile and elegantly simple new photo editing solution designed to help photographers tap the full potential of NEF (RAW) images. Featuring an innovative user interface that provides easier access to powerful and visually intuitive enhancement tools, Capture NX’s powerful photo image processing and editing tools can also be applied to JPEG and TIFF files to satisfy a broader range of photofinishing needs and applications.

The D80 will be available beginning September 2006 for an estimated selling price of $999.95** for body only and $1299.95** for body and lens outfit, including the new 18-135mm f/3.5-5.6G AF-S IF-ED DX Nikkor Lens. For more information, please visit www.nikonusa.com.

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21 Sep 08 Nikon COOLPIX Makes Memories Easy and Affordable

User Friendly Cameras with High-Quality Components

MELVILLE, NY (February 21, 2006) - The Nikon COOLPIX family of digital cameras is pleased to announce the addition of three new cameras in its L, or Life, series. The Nikon COOLPIX L2, L3 and L4 combine high-quality design and construction with easy to use features available at affordable prices. All three cameras boast a sharp 3x optical Zoom-Nikkor lens, a big, bright 2.0-inch LCD and lightweight, compact body style (slimmest in it’s class with AA-type batteries) while offering high resolution of 6.0 effective megapixels for the COOLPIX L2, 5.1 effective megapixels for the COOLPIX L3 and 4.0 effective megapixels for the COOLPIX L4.

“The COOLPIX L-series cameras are ideal for entry-level to intermediate users who are looking for easy to use, beautifully designed cameras” says Bill Giordano, General Manager of Consumer Product Marketing for Nikon, Inc. “Each of these cameras feature Nikon’s Exclusive Feature System, which helps users improve their images in-camera. With these attractive price points and easy operability, anyone can take better pictures right out of the box.”

Nikon has developed the L Series with the snapshot consumer in mind and created well-featured cameras that can easily turn those snapshots into lasting memories. Unique to COOLPIX digital cameras, and now for the first time available throughout the line-up, is Nikon’s Exclusive Feature System, which gives users the power to automatically improve recorded images in-camera. This combination of in-camera features provides a quick, easy and seamless answer to dark pictures, blurry or out-of-focus shots and red eyes. The system includes:

- In-Camera Red-Eye Fix™: automatically detects and corrects red eye, a common condition that occurs in flash photography. You may never see red eye again.
- Face-Priority AF*: automatically finds and focuses on a persons face within the frame, providing sharp focus to produce clear, crisp portraits wherever the subject is positioned in the frame.
- D-Lighting: selects and creates a copy of images with excessive backlight or insufficient flash illumination, adding light and detail where necessary.
- Blur Warning: alerts the user that a shot has resulted in a blurry picture allowing for it to be retaken before leaving the scene.
- Best Shot Selector (BSS): automatically identifies and saves the sharpest shot from ten sequential shots.

Additionally, the L Series cameras include handy features such as, TV Quality Movie Mode** function (recording movies at up to 30fps with sound on the L2 and L3), Single and Continuous AF, Choice of White Balance and Noise Reduction to ensure better color reproduction in darker lighting conditions.

The COOLPIX L2, L3 and L4 all have a streamlined, easy to carry design that features a smooth, stylish finish and a curved grip that contributes to both design elegance and shooting stability. Adding to the cameras’ convenient portability, all of L-series models are AA-size battery and SD memory card compatible, with 32 MB of internal memory for the L2 and L3 and 16MB for the L4. If the user is unsure of which camera setting to use, the on-camera Help button can be pressed to display simple explanations for functions in the main menu. Each camera is packaged with a complimentary copy of Nikon’s PictureProject™ Software.

The big, bright, easy-to-view 2.0-inch LCD features new icons, function selection and color scheme and a choice of 15 Scene Modes - including four with Scene Assist, which displays useful framing guides in the monitor helping the user to compose the shot with optimal results - providing users with the ability to achieve crisp, clear images in a variety of situations such as Beach/Snow, Fireworks, Museum, Party/Indoor and more.

The COOLPIX L2 and L3 will be available in late February 2006 with MSRP’s of $199.95 for the L3 and $249.95 for the L2. The COOLPIX L4 will be available in March 2006 with an MSRP of $149.95. For more information about the L-series cameras and other COOLPIX cameras, please visit www.nikondigital.com.

*Face-recognition capability may be limited in some shooting conditions.
** COOLPIX L4 does not record sound in the Movie Mode.

Tags: batteries, Battery, coolpix l3, digital cam, Digital Camera, Digital cameras, flash, flash photography, images, internal memory, megapix, megapixel, megapixels, memories, memory, memory card, new camera, nikon, nikon coolpix, nikondigital, optical zoom, photo, photograph, photography, picture, pictures, pixel, red eye, resolution, sd memory card, snapshots, white balance, zoom

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21 Sep 08 The Switch From Film to Digital Camera: Making the Adjustment

Author: Christine Peppler

From all of the books, advertisements, and products in stores it would appear that no one continues to use a film camera. This isn’t true of course. Although a digital camera can offer much greater control during the editing process and perhaps even a cost savings over the long run, a traditional film camera still has advantages for some consumers. One of those being that if their film camera is a good one and meets their needs, there is no reason to change.

However, for those who do decide to switch to a digital camera there will be significant differences to which they must adjust. Certainly the technology behind a digital camera makes them different; how images are captured and stored, the optics themselves, pixels, resolution, and so forth. But there are a handful of basic changes to which even those who photograph on a very limited and casual basis will need to adapt.

Response Time

With a more affordable, point-and-shoot type digital camera there can be a significant delay between pressing the button and the camera actually taking the picture. These cameras are somewhat like a small computer. During the lag time it is focusing but this can cause some great shots to be missed.

Of course, spending the time to shop for a camera with less lag time is one solution; and certainly many of the more expense models don’t suffer this issue. However, there is a simple adjustment which can produce a significant reduction in the lag time. The photographer can set up the shot, aim the camera at the subject, and press the button down half way and hold it. At this point, the digital camera will begin the process of focusing. Then, a couple of seconds or more later, when the photographer and subject are ready, the button is depressed entirely and the picture is taken almost immediately. Obviously, this requires the photographer to anticipate and prepare before taking a shot.

Battery Life

Because much of what a digital camera does consumes energy from the battery, they are known to drain batteries very quickly. One of the particularly power greedy functions unique to a digital camera is that of powering an LCD screen. Again there are a number of things users can do to assure they don’t run out of power and to reduce the rate at which the camera uses the energy.

To avoid a trickling discharge, batteries should be removed from the camera when the device won’t be used for more that a week or two and, likewise, a digital camera should be powered off if the user doesn’t anticipate taking a shot for another 30 minutes or so. Using the “sleep mode” is good also, to assure that even if the user forgets, the camera gets powered off.

Using the viewfinder instead of the LCD screen to frame shots is wise when you wish to save power. Users can also avoid using flash whenever their subject is more than 12 feet or so away, since the flash will be ineffective anyway and drain power needlessly. Those traveling with a digital camera also need to be sure to carry a backup battery to avoid problems.

A final recommendation is to use other power sources when possible. Use AC power when performing various functions such as downloading or use a card reader to download from the memory cards and remove the camera from the process entirely. Pictures can be edited on the computer rather than on the camera to save additional power.

The Viewing System

A digital camera often has an optical viewfinder which is separate from the lens through which the camera takes the picture. Thus, when a subject is somewhat near, what a photographer sees, and what the camera sees are two different things. Using the LCD to frame a shot is also difficult because in order to see the screen, the camera is held away from the body, making it difficult to hold the camera steady for a good shot. The fix for this is to use the “correction marks” visible through the viewfinder which approximate the border of the image that the camera is seeing versus using the LCD screen. This also allows the user to keep the camera closer to the body in a steady fashion.

Another option is to buy a camera with an electronic viewfinder which takes the image captured by the lens, and electronically transfers it to a display screen allowing the user to accurately frame the picture. Use of an electronic viewfinder however will increase power consumption.

The third option is to buy a digital camera with a TTL mechanism. With TTL, the photographer views a scene through the same lens that records the image and is thus able to frame a scene accurately. This option however is generally available only on more expensive camera models.

Despite these differences, digital cameras do offer some tremendous advantages; from being able to view photos instantly, edit them, print them at home, share them easily on the internet, and so forth which make them worth the small effort to adjust to their unique characteristics.

Tags: batteries, Battery, battery life, camera model, camera models, digital cam, Digital Camera, Digital cameras, film, film camera, flash, images, lcd screen, memory, memory card, memory cards, optical viewfinder, optics, photo, photograph, photographer, photos, picture, pictures, pixel, resolution, traditional film camera, viewfinder

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21 Sep 08 Choosing Your First Digital Camera

Author: Kirsten Whittaker

Digital cameras are no longer a luxury these days, with high resolution mega pixels and sophisticated features coming within a very appealing price range. And thanks to many comprehensive digital camera reviews, it’s easy to pick the most sought after features and qualities and still stay within a budget.

Most people turn to digital photography because they like the ease of printing and sharing the photos on the web. Business owners choose the digital quality for their product catalogues or brochures, students employ digital cameras for their projects and with digital cameras in most recent cell phones, even a child can take a snap and publish it instantly on the web. And thanks to the newest lens and zooming qualities, you don’t have to be a seasoned pro to shoot close-to-professional images with modern digital cameras.

You can hardly find a digital camera today with resolution lower than 2 megapixels - two million color dots per picture. This is a decent quality for most uses, including printing the photos for the home or school use. The higher the megapixel rate, the bigger photos you can print without sacrificing the quality. However, if you are not a professional photographer or a graphic professional who deals with upscale images all the time, you don’t really need a digital camera that produces more than 8-megapixel camera - and these rarely become available for less than $1000. Plus, if you seek to print large detailed photos, make sure you have a high-quality printer that can reproduces all the tiny details that make a difference.

When you pick a digital camera, you should also pay attention to the zoom number. Digital cameras have two different kinds of zoom. Digital zoom enlarges all pixels digitally, while optical zoom enlarges the image with the lens magnification. Since you can always enlarge the image later, on the computer using the Photoshop or other image manipulation program, you would be better to concentrate on higher optical zoom rate. The average optical zoom for midlevel digital cameras is 2 to 4x.

There are a few other options to consider: whether a digital camera uses a rechargeable batteries (zoom and LCD screen consume a lot of energy); whether the digital camera has a standard flash memory (you may need to buy a few more flash memory cards in future), and if the menus are easy to understand. If you travel a lot, you may want a digital camera that is lightweight and compact.

Even if you decide to pick the least expensive digital camera to serve your basic photography needs, you will still enjoy all the benefits of digital photography: no film rolls to buy, no wasted photos to dispose of and best of all, no waiting time to get them printed. New models of digital cameras are constantly launched, and the older ones are becoming less expensive day by day. Know your priorities, check the most recent digital camera reviews, and there should be a digital camera to perfectly suit your needs.

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21 Sep 08 The Advantages Of A Digital Camera

Author: Roberto Sedycias

The digital camera has totally changed the way we take photographs; it has made the greatest impact in the world of photography since the Polaroid Instamatic camera. It is a great accessory to the present day computer; photographs can be taken in an instant and loaded on to the computer, and emailed to a friend or a relative in the space of a few minutes. If you add a photo quality ink jet printer to your computer, you will not need to develop a roll of film ever again.

The digital camera started out from a single 1 mega pixel quality photo; now they come in over 10 mega pixels with huge print sizes, with amazing photo quality.

You may find it tough to decide which digital camera will fulfill your needs the best. You will have to undertake a bit of research, to help you to find the best camera, with the proper lenses, filters, external flash, tripods - everything you need so that you can start taking photographs, like a professional! Just spend a little time and figure out how you will be really using your digital camera, before you purchase one. Will it be for daily use, for special occasions like birthdays, family reunions? Will the price of the digital camera make a lot of difference?

The digital camera is also part of a new field of photography, in which you use a green or a blue background, and with special software like Corel Paint or PhotoShop, you can do wonders and create a new imaginative background. You can edit out the background and put in its place any of thousands of prepared indoors or outdoors backgrounds. There are multifunctional digital cameras that can take not only photographs but also video and sound. Digital cameras can be categorized as still cameras, video cameras and professional modular digital camera.

Since the market is so full of different models of digital cameras, you have to select a digital camera that will suit your needs. They come in different price ranges, so you will not have any difficulty selecting one that will fit into your budget. Before buying a digital camera, your first consideration has to be the resolution. A digital camera with a higher resolution than what you require can prove to be a waste of money, processing power and storage. A large number of pixels do not necessarily mean a superior image, so be cautious. A lower resolution digital camera is the best for posting images to the web, to view images on your computer, or to email files. You don`t always need a high capacity memory card, a small capacity memory card can also give high quality performance.

A digital camera can use its own battery and charger, or it can use double A size batteries. A digital camera may connect to a computer for data transmission. The most usual method of connectivity is USB, but Fire wire port or Blue Tooth are also used. Some digital cameras can connect to computer networks wirelessly.

One of the good things about a digital camera is that you do not have to spend anything on developing the film at a local store, nor do you have to drive to the store and back. A digital camera gives you an instant feeling of gratification when you view the pictures you have taken on the viewfinder or on your personal computer. You also have the full freedom of editing your photographs until you are fully satisfied with them!

You can select, save or delete photographs without any cost involved. The photos are stored hundreds of media cards, so you can take as many pictures as you wish before you run out of space.

Tags: batteries, Battery, best camera, buying a digital camera, Casio, digital cam, Digital Camera, Digital cameras, external flash, film, flash, images, lense, lenses, mega pixel, mega pixels, memory, memory card, photo, photo quality, photograph, photographs, photography, photos, picture, pictures, pixel, quality photo, resolution, still camera, storage, tripods, using your digital camera, video cameras, viewfinder

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21 Sep 08 Helpful Guidelines For Choosing Your Next Digital Camera

Author: Vince Nitti

Digital cameras are available in many shapes and sizes, represent various specifications, and offer an impressive array of features in many price ranges. This is why their popularity is soaring all over the world, with many people already using one for their own pictures. They have become an integral part of many geographic and corporate cultures.

Digital cameras have become more than simply replacements for 35-mm cameras, however. They can be used for taking videos as well as still photos by upgrading the camera’s memory card to increase storage capacity, allowing them to replace the old VHS recorder as well.

While enjoying significant popularity on their own, digital cameras have also become integrated within a large number of other hand-held tools, such as PDAs and cell phones. Technology now allows these devices to incorporate a digital camera within them, making the use of both devices much more functional and convenient.

Many brands of digital cameras are available today with a wide range of features. All the big camera names of the past, Kodak, Nikon, Canon, etc., offer everything from 35-mm to digital products. Even companies better known for the computer products, such as Panasonic, Sony, and HP, are now offering digital cameras in their product lines.

Digital Camera Considerations

Digital cameras differ from conventional cameras by having a small LCD screen, sometimes including a viewfinder. This screen is similar to a TV screen, allowing the user to better see the picture before snapping it. Some have screens large enough to include much more of the subject and background than has ever been possible before.

Instead of film, these devices have slots to hold a memory card or “stick.” The amount of memory available within any device can be measured along a range of megabytes to gigabytes, depending on how much you’re willing to spend. Getting a camera with more memory means spending more money, but the extra storage capacity can be worth it.

Another feature to consider before purchasing is the type of battery used. While some units feature disposable batteries, the more expensive cameras use rechargeable batteries for longer energy life. Disposable batteries typically wear out quickly, while a charger is generally bundled with those cameras using rechargeable batteries.

Another consideration when considering which model to purchase is how the pictures are downloaded. Most digital cameras have a USB port to allow easy connectivity to a computer, but some require removal of the memory card and using a reader to download pictures into a computer.

Digital Camera Features

Those considering purchasing their first digital camera should at least know the basic features of an individual camera before spending a lot of money. While snapping a picture is basically the same in all cameras, there are many other features that will influence your decision. The number of megapixels used when taking a picture should be among the top concerns. Megapixels represent the number of pixels, or dots, that make up the picture. The more pixels used in a photo, the greater the clarity will be. Cameras that utilize a greater number of pixels are capable of producing better resolution over a larger image, but these pictures require much more memory space for storage.

Another important feature to consider in a digital camera is the zoom feature. The terms to be familiar with are optical zoom, which utilizes a moving lens and brings the image forward to make it appear closer, and digital zoom, which is used to crop and stretch the image. Most digital cameras have two-zoom capability.

The last feature this article will discuss is the durability of the camera’s case. Many buyers don’t consider this as important, but camera cases made mostly of plastic are relatively fragile. Some camera cases are made from a combination of metal alloy and plastic that is more durable and can sustain more jarring without allowing internal damage, although neither option can guarantee your camera’s safety. It’s better to spend a little more for a case that will better protect your investment.

Tags: 35 mm cameras, batteries, Battery, camera case, Canon, cell phone, conventional camera, conventional cameras, digital cam, Digital Camera, digital camera features, Digital cameras, digital zoom, film, kodak, lcd screen, megabytes, megapix, megapixel, megapixels, memory, memory card, nikon, nikon canon, optical zoom, Panasonic, panasonic sony, photo, photos, picture, pictures, pixel, rechargeable batteries, resolution, Sony, still photos, storage, storage capacity, viewfinder, zoom

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21 Sep 08 Why Should you Switch Over to a Digital Camera?

Author: Roberto Sedycias

We have entered the age of digital cameras. The advantages of the traditional film camera over the digital camera have disappeared, and the former are increasingly becoming a part of our normal lives.

A digital camera produces digital pictures - these are so easy to load on a computer and they can be emailed across the world to your friends or relatives in a matter of minutes. It is easy to check digital pictures and delete them if you wish. If you find that a picture you have taken is useless, you can delete it easily instead of wasting film, which you cannot reuse. A film can go bad over time; so keeping a digital camera handy for use whenever necessary is a fine option.

One can characterize digital cameras by the image size. Digital pictures are made up of color dots called pixels. The pixels are expressed by height and width, for example 320 x 480. These numbers are then multiplied, providing the total amount of pixels. Large number of pixels provides more detailed images, but this resource is available mostly on the more expensive cameras. Two megapixels, which means 2 million pixels, is at the low end, and may result in defects when the picture is enlarged. On the other hand, seven megapixels represent a robust picture and can handle enlargement well.

One other point to consider is zooming. The Optical zoom feature adjusts the light which enters the camera, and this makes the scene to appear closer. The digital zoom feature adjusts the picture after being digitized, to produce a closer appearance. Both can produce the desired result, but optical zoom is preferable.

Digital cameras also come with internal storage, but this is usually too small. So you have to look at the kind of add on storage that the camera allows. The additional storage usually comes in the shape of a thumbnail sized chip, and you can carry these around conveniently if needed.

The battery is another area you have to consider. Some digital cameras use standard sized batteries, while others use less common, proprietary sizes. Some batteries hold a charge better; some battery systems are rechargeable, while some cameras just hog power.

Then there is the preview screen - which is an LCD (liquid crystal display) screen, which shows you what the camera would see at any given point if you wish to take a picture. In this system, the screen is active whenever you are preparing to take a picture, but this will also consume the battery while you are doing it.

But you also have digital cameras that come with an optical viewfinder that does not consume power. This is helpful when you are waiting for the right moment to shoot, or when you require the preview screen to compose a picture at a difficult angle. You can also preview the saved picture on the screen and delete the ones you don`t want to keep, and thus clear storage space.

With the ever changing and advancements in the technology these cameras also keep getting better and better. The basic features are common for all types of digital cameras, only the add on features keep varying with the price and the manufacturers choices. Usually they allow you to take pictures automatically, i.e. you can take your own picture, adjust the picture that you have taken may also adjust the settings according to the color choice, brightness, etc. You may also create your own video album!!

Thus it is apparent that the digital camera rules over the traditional cameras. There can`t be any competition between the two because without doubt digital cameras dominate the scene. They have effectively changed the way the world takes pictures and possessing a digital camera is a dream for many budding photographers.

Tags: batteries, Battery, digital cam, Digital Camera, Digital cameras, digital zoom, film, film camera, image size, images, internal storage, liquid crystal display, megapix, megapixel, megapixels, optical viewfinder, optical zoom, photo, photograph, photographer, photographers, picture, pictures, pixel, storage, traditional camera, traditional cameras, traditional film camera, viewfinder, zoom

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21 Sep 08 THE NEW NIKON COOLPIX L5 ADDS VIBRATION REDUCTION TO A 5X ZOOM-NIKKOR GLASS LENS FOR COMPACT VERSATILITY

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