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21 Sep 08 Nikon Introduces D70s Digital SLR Camera; Offers Upgrades to 2004’s “Camera of the Year”

6.1- D70s Features Internal and External Refinements to Become a Worthy Successor to the Venerable D70 Camera

MELVILLE, NY, APRIL 20, 2005 - Incorporating upgrades based on user feedback and advancement in technologies, ® (www..com) today introduced the D70s™ 6.1-effective camera. The D70s builds on the success of its popular predecessor, the D70, with multiple internal and external refinements including an improved autofocus system, larger LCD monitor, the addition of a remote cord port, new graphic user interface, among several other enhancements. Designed for a broad range of consumers from experienced and amateur to beginning enthusiasts and hobbyists, the D70s offers a proven track record of superior , robust performance, and advanced new features.

The D70s maintains leadership in its class of cameras and offers tremendous value to customers by combining various new and existing technologies into a comprehensive feature set. Its DX format 6.1-effective sensor is optimized to deliver with excellent and clarity. An improved autofocus system delivers enhanced performance, especially in Dynamic area AF and Dynamic area AF with closest subject priority modes. This combined with ’s unique Dynamic Buffer technology (that allows the camera to continuously take up to 144 at a speed of three per second*) makes the D70s even more responsive and when photographing fast moving subjects.

“’s commitment to its customers is exemplified with the introduction of the D70s. has taken an internationally best-selling camera and made it even more appealing to hobbyists and enthusiasts by incorporating a range of enhancements and new features that were based largely on the feedback we received from our customers and research findings,” said Steve Heiner, general manager of Systems for Inc. “The D70s now represents the best combination of performance and value for enthusiasts, and offers superb , advanced speed and simple, intuitive usability. We are confident the D70s will continue to build on the popularity of the D70.”

Smart New Enhancements

The D70s incorporates a host of new enhancements and refinements internally and externally, in addition to all of the advanced features and innovations found in the D70:

- A refined 5-area autofocus system now has an all-area search priority to go along with the camera
- single area, dynamic area, and close subject priorities, improving the camera’s ability to acquire focus on fast moving subjects within the frame.
- The camera now boasts a larger 2.0″ LCD monitor, making it easier for users to review and access menus.
- A new remote port for the MC-DC1 electronic cable release (optional) allows users to trigger the camera and hold the shutter open via an electronic cable release
- A built-in Speedlight with a wider angle of coverage, supports 18mm .
- A new easier-to-read menu design in the D70s uses color-coded menus, and a larger type-face.
- A higher capacity EN-EL3a offers users more per charge. The EN-EL3a comes with a new, smaller MH-18a charger. Both the new and charger are included with the D70s.

System Versatility: DX Nikkor

The D70s joins ’s current selection of models and inherits the popular DX format sensor and F-Mount, making it seamlessly compatible with all AF Nikkor and ’s exclusive DX Nikkor . Designed exclusively for use with DX Format cameras, DX Nikkor deliver a wider angle, higher performance, and outstanding center-to-edge-to-corner , while realizing smaller and lighter designs. All DX Nikkor have a angle comparable to that of format with a 1.5x factor. Since the introduction of the DX Nikkor , the series has grown to include six . These include:

- New AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED
- New AF-S DX -Nikkor 55-200mm f/4-5.6G ED
- AF-S DX -Nikkor 18-70mm f/3.5-4.5 IF-ED
- AF-S DX -Nikkor 17-55mm f/2.8G IF-ED
- AF-S DX -Nikkor 12-24mm f/4G IF-ED
- AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

Simplified Creativity: Revolutionary Built-in Speedlight with i-TTL

Taking its cue from the D70, the D70s’ built-in Speedlight offers a level of performance that is unrivalled in any other camera in its class. Designed to be a part of ’s growing Creative Lighting System, the D70s’ built-in Speedlight adopts ’s exclusive i-TTL control technology. In addition to normal on-camera use, the D70s’ built-in Speedlight can also be used in Commander Mode to remotely control one group of multiple SB-600 or SB-800 Speedlights wirelessly, offering users remarkable creative lighting control while still maintaining point-and-shoot simplicity. Alternately, an SB-800 can be mounted on the D70s and used as the Master Speedlight for even more control of up to three remote groups of wireless Speedlights, with each group consisting of any number of SB-800 or SB-600 Speedlight units. The D70s lets you shoot at synchronized speeds up to 1/500 second for great fill effects under brighter light conditions, while FV Lock maintains the measured value while recomposing the shot so you still achieve the appropriate output for the subject.

Powerful Software: New PictureProject™ and PictureProject In Touch

Software is a key component of the digital experience, and a key component of ’s Total Imaging System. After conducting exhaustive worldwide research into customer expectations, requirements and work habits, has developed the new PictureProject 1.5 image management and editing software. Based entirely on a new software architecture that empowers customers of varying skill levels to maximize their digital experience, PictureProject 1.5 boasts powerful features wrapped into a brand new interface that navigates quickly and is easy to master. While PictureProject 1.5 is already a dynamic new addition to , the software also supports plug-ins, allowing users to add new features, as technology and the market evolve. The software allows users to easily transfer to PC’s or MAC’s and browse, organize, and share them. With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject 1.5 works in close unison with Capture 4.2 as the ideal companion to its powerful feature set.

With ’s PictureProject In Touch™, users can share without attaching them in an email or uploading them to a website. PictureProject In Touch is a free desktop software application, available via download on www.nikonnet.com and included with the newest version 1.5 of PictureProject™ software. It enables the fast, seamless and easy transfer of between a sender and one or more recipients and can be viewed as full-screen slide shows with the click of a button. With this powerful software, can ensure that its customers will always keep ahead of the technology curve.

The D70s will be available either as an Outfit or a Set. The D70s Outfit includes the , rechargeable , charger, new PictureProject™
software, neck strap and the new high-performance AF-S DX Nikkor 18-70mm f/3.5-4.5G IF-ED lens. The D70s Set includes all items mentioned above except the lens. The D70s Outfit will be available for an estimated street price of $1199.95, while the D70s Set (body only) will be available for an estimated street price of $899.95*1. The camera will ship in early May 2005.

MAJOR FEATURES OF THE D70s

Accurate, vivid color

- 6.1 effective DX Format imaging sensor produces 3,008 x 2,000- with high and superbly sharp details.
- Advanced processor uses advanced algorithms to optimize , while also controlling auto , auto tone and color control, as well as real-time processes to diminish digital noise and produce beautiful long exposure shots.
- Accurate achieved by ’s acclaimed Meter with 1,005- for highly precise control over under widely varied lighting conditions.

High Performance and Quick Response

- Continuous shooting at 3 frames per second for a continuous burst of up to 144 (When using JPEG NORMAL - Large setting, and a SanDisk SDCFH (Ultra II), SDCFX (Extreme/Extreme III), or Lexar Media 80X WA ™ card) thanks to improved buffer handling, faster image processing, increased card access speed and greater system bus bandwidth. (The number of
continuous shots possible in a single burst may be fewer depending on the type of CF card used.)
- Ultra-short shutter time lag is hardly noticeable and offers very quick response.
- Immediate power-up has the D70s ready to take before your finger can reach the shutter button.
- High-speed, high precision 5-area AF system with predictive focus tracking and Lock-on™ ensures quick response and sharp focus, while an AF-assist illuminator helps ensure top performance in dark situations.
- Fast with a range from 30 to 1/8,000 sec. for full creative control.
- Fast sync up to 1/500 sec. available for great fill-effects under brighter light conditions.

Optimized and Predictable Results

- Seven Automated Digital Vari-Program selections easily accessed from the Mode Dial deliver automatic operation that optimizes , sharpening, tone, color, and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Close-up, Sports, Night Portrait, and Night Landscape.
- Image enhancement options optimize sharpening, contrast, tone, color, and hue while using Auto Multi Program [P], Shutter-Priority Auto [S], [Aperture-Priority Auto A], or [Manual M] exposure modes to best match the scene or intended use for the . The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization
- Optimized exposure with a choice of three TTL exposure modes, including ’s acclaimed Meter with 1,005- RGB Sensor, variable Center-Weighted Meter and choice of Spot Meters.
- ’s built-in iTTL automatic balanced Fill- can shoot at synchronized speeds up to 1/500 second for great fill effects when shooting in brighter lighting conditions; compatibility within ’s Creative Lighting System.
- exposure compensation; a comprehensive selection of compensation tools enable more versatile taking; tools for ambient light, illumination and the two combined are provided.
- New Generation Color Reproduction System offers a choice of three color modes to ensure the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- JPEG and NEF Combination Filing System enables simultaneous recording of compressed NEF (RAW) and JPEG data for the same shot to optimize and accelerate workflow.
- Exclusive use of Compressed NEF files to maximize number of raw possible for each
CF card used.

Creative and Versatile System for Subtle Expression

- High-Quality Nikkor : The unrivalled performance of AF, AF-S and DX Nikkor expand creative possibilities to the maximum.
- Built-in auto pop-up features exclusive i-TTL control, fast 1/500 sec. sync , and supports ’s Creative Lighting System for wireless control of remote SB-600 and SB-800 Speedlights. Also supports wide-angle up to 18mm.
- ISO shoe makes it easy to attach an SB-600 or SB-800 Speedlight directly to the camera.
- Integrated Software Solutions:

Capture 4 (optional) is a comprehensive and remote camera control package that fully supports NEF* (compressed and uncompressed) (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control; D-Lighting for scene-specific automatic dodge and burn control; and transformation of shots from the AF DX Fisheye-Nikkor 10.5mm f/2.8G ED lens to ultra-wideangle .

Project is ’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. Project introduces an entirely new intuitive user interface, and supports exclusive plug-ins for added function.

Improved Overall Performance

- Large 2 inch LCD monitor with user-friendly menus located directly below the displays bigger menu fonts and icons that use familiar keywords for ease of understanding. A protective clear LCD cover is also included with the D70s.
- Versatile LCD playback options include Single frame, Thumbnail (4 or 9 segments), playback (up to 4.7x), Slide show, Histogram indication, and Highlight point displays with automatic image rotation for vertical shots.
- 25 Custom Settings allow you to personalize the operation of your D70s to match your shooting style or the demands of different shooting conditions
- Remote control operation made available with optional ML-L3 (IR) or MC-DC1 electronic cable release.
- Direct printing from the D70 to any PictBridge compatible printer using the supplied USB cable.

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21 Sep 08 Nikon Introduces Light, Small and Easy to Use D50

- D50’s Ease-of-Use and Attractive Pricing Set to Bring the Thrill of Performance to More Consumers than Ever Before
- 6.1- D50 Arrives in Stores in June 2005 for an Estimated Street Price of $899.95 (D50 outfit, with the new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens)
- Two New DX Nikkor Offer More Options and Versatility

MELVILLE, NY, APRIL 20, 2005 - ® (www..com) has taken another bold step forward in redefining the landscape today by introducing the highly anticipated D50™ camera. The D50 is the smallest, lightest and easiest-to-use camera to date, and is designed for the broadest range of consumers including family -keepers looking to take advantage of the , speed and responsiveness ’s offer, as well as enthusiasts and amateur who want to capture brilliant digital with vibrant color and immaculate . The new entry-level D50 makes exceptional a reality for everyone.

“With the new D50, intends to bring a fulfilling experience to more consumers than ever before and help them capture their most precious with great quality and ease. The D50 inherits the high , responsiveness and speed consumers have come to expect of ’s cameras, while also embodying a simple, intuitive and compact design, so anyone in the family can use it without hesitation,” said Steve Heiner, general manager for Camera Systems at Inc. “The attractive price for the D50 will expand the market substantially and ensure many more people can enjoy shooting with a this year.”

The Ultimate

The D50 stands out as ideal for families searching for that perfect camera to capture timeless during important occasions and life events such as weddings, first homeruns, birthdays, prom night, and golden anniversaries, among others. The D50 is the perfect combination of intelligent, easy-to-use features and impeccable , and at an estimated street price of $899 (for the D50 outfit with the AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens), it represents an excellent value for its . The camera’s seven Digital Vari-Program modes make capturing the moment easier than ever, and the new “Child” mode, for example, assures that moms and dads don’t have to be experts to capture the most vivid color and contrast when taking of their children. The D50’s “Child” mode automatically adjusts several of the camera’s settings, including ISO, , and , to produce optimized when taking of children. The D50 promises to be an ideal tool for parents who refuse to let pass them by.

The D50 also includes a full range of manual controls and custom settings, so users can grow with the camera, and advanced enthusiasts can find themselves right at home with a D50 in their hands.

Hallmark and Performance

The D50 incorporates several important new technologies to ensure a rich, yet simplified experience for consumers. With a new 6.1 effective DX Format and a highly advanced image processing engine, the D50 produces dazzlingly faithful capable of tremendous enlargement, yet manageable in overall file size. ’s new Metering II ensures accurate in all types of lighting situations by automatically comparing input from its frame-wide 420- metering sensor for each scene to a large onboard database of over 30,000 scenes from actual . Professionals and amateurs alike rely on ’s exclusive light metering technologies that produce ideal exposures instantly. Newly developed exposure evaluation methods detect highlights and shadows in the frame, and compensate for them to help prevent inaccurate exposure. choices in the D50 extend from 30 seconds to an action-stopping 1/4,000
second. A high-speed sync speed up to 1/500 second makes great fill possible and ’s i-TTL technology makes it automatic.

Simple Sophistication

The next evolution of ’s popular scene-optimized Digital Vari-Program modes simplifies taking, and helps users take incredible with very little effort. The Digital Vari-Program modes also free up the user to think about capturing special and fleeting moments instead of getting overwhelmed with buttons and dials. Selecting one of the seven simple icons from the handy exposure mode dial optimizes otherwise complex settings and ISO-equivalent sensitivity to produce consistently remarkable results. The newly added “Child” mode mentioned earlier makes it easier to take memorable of the little ones complete with vivid color and contrast that are ready to print without the fuss of adjustments within the computer.

Instant Gratification

Unlike lesser systems, the D50 is always ready to shoot when that special moment or expression presents itself. From the moment the power is turned on, the D50 is ready to shoot in an imperceptible 0.2 seconds. The shutter responds almost instantly when a is taken, thereby minimizing “shutter-lag” and virtually eliminating a common frustration of digital . Continuous shooting at 2.5 per second can be maintained for a burst of up to 137 , making action a reality. taken are instantly processed and recorded to a compact SD (Secure Digital) card, and a new USB 2.0 Hi-Speed interface supports faster transfer of when connected to a computer.

Compact, Lightweight and Designed to Go Everywhere

The D50’s compact, lightweight design makes it easy to carry the camera anywhere there’s a good moment to capture. Its smart design and easily accessible controls provide handling efficiency and ease of operation, helping bring the fun back to taking. Newly designed plain-language menus are displayed clearly on the large 2.0-inch , and intuitive help menus are available for on-the-spot reference.

A high capacity rechargeable lithium-ion helps extend mobility and convenience by delivering the power to shoot up to 2,000** on a single charge.

Interchangeable : The Nikkor Advantage

One of the unique benefits of shooting with a is the ability to take advantage of the expansive creative possibilities offered by interchangeable Nikkor . With the introduction of the D50, also introduced two new DX Nikkor that are ideally paired with the D50 to offer consumers a broad range, while maintaining a lightweight and ultra- compact size. Designed exclusively for ’s D-series cameras, DX Nikkor are optimized to achieve outstanding center-to-edge-to-corner , when used with any of ’s cameras. ’s DX Nikkor range now includes six high performance that offer unmatched wide-angle coverage and versatility:

-New AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED
-New AF-S DX -Nikkor 55-200mm f/4-5.6G ED
-AF-S DX -Nikkor 18-70mm f/3.5-4.5 ED-IF
-AF-S DX -Nikkor 17-55mm f/2.8G ED-IF
-AF-S DX -Nikkor 12-24mm f/4G ED-IF
-AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

The D50 also offers seamless compatibility with ’s extensive family of over 50 high-performance AF Nikkor , providing the same superb color reproduction, razor-sharp image clarity and fast and accurate autofocus performance relied upon by the countless number of professional who use ’s pro cameras everyday.

Managing and Sharing with PictureProject™ Software

Sharing is fun, and ’s new PictureProject software is designed to eliminate the complexities typically associated with sharing, managing and editing on a computer. After conducting exhaustive worldwide research into consumer habits, expectations and requirements, developed its PictureProject software to be a simple, easy-to-use, and powerful application that addresses most frustrations associated with managing on a computer. PictureProject boasts powerful features wrapped into an intuitive interface that navigates quickly and is easy to master.

The software allows users to easily transfer to PC’s or MAC’s and browse, organize, and share them. taken in vertical orientation are automatically rotated. Controls for retouch tasks including brightness and red-eye correction, are intuitive and fast. PictureProject’s In Touch™ plug-in allows users to share with friends and relatives without attaching them in an email or uploading them to a website. Instead Pictureproject in-Touch facilitates a direct transfer of the from the sender’s computer to a recipient’s computer. PictureProject In-Touch is included in the newest version 1.5 of PictureProject software and can also be downloaded free of charge via www.nikonnet.com.

With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject also works in close unison with Capture 4 as the ideal companion to its powerful feature set. Capture 4 is ’s advanced image management and editing software designed to offer the most robust and comprehensive performance with ’s NEF (RAW) files. While PictureProject is already a dynamic component to , the software also supports plug-ins, allowing users to add new features, as technology and the market evolve.

As part of ’s Total Imaging System, the D50 inherits the advantages of the various components of this system, including high-quality AF and DX Nikkor , the SB-800 and SB-600 Speedlights, which enable use of ’s Creative Lighting System, as well as versatile software options, to deliver a new level of operating ease, expanded creative possibilities, and pure enjoyment. The D50 presents the perfect opportunity for anyone to start enjoying the advantages of today.

The D50 outfit, including the new AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED lens, will be available in June for an estimated selling price of $899.95***.

MAJOR FEATURES OF THE D50

Vivid color and sharp details straight from the camera
- New 6.1 effective DX Format imaging sensor that produces 3,008 x 2,000- with accurate color, high and sharp details for great capable of significant enlargement, or cropping for creative effect. File sizes remain manageable, making it easier to take and store more great .
- Advanced processor that marks a further evolution of analog and digital processing and pre-conditioning technologies, producing that require no preparation in a computer and are ready to print straight from the camera. is optimized, including auto , auto tone and color control, and real-time processes diminish digital noise to produce beautiful long exposure shots.
- Metering II ensures accurate and .
Instant, precise response
- Near-instant 0.2-second power-up, and short shutter release lag (response) time.
- Continuous shooting at 2.5 frames per second for a continuous burst of up to 137 without having to wait for the camera to record the to the SD card. (Using JPEG NORMAL - Large settings, and a SanDisk Ultra II 256MB ) The number of continuous shots possible in a single burst may be fewer depending on the type of used.
- Fast 5-area AF system with predictive focus tracking and Lock-on™ delivers greater precision with fast, more consistent subject acquisition and improved focus tracking to capture all the action as it happens. Automatic AF-assist illuminator helps ensure top AF performance in dark situations.
- Fast with a range from 30 to 1/4,000 sec.
- Fast sync up to 1/500 sec. for great fill-effects under brighter light and back lighted conditions.
- Fast data transfer and recording to SD cards keeps the D50 always ready to shoot in any situation.
Accurate automated and manual control for predictable results
- Seven Digital Vari-Program selections for automatic adjustment of all the settings necessary to produce incredible digital including ISO-equivalent sensitivity, , sharpening, tone (contrast), color, and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Child, Sports, Close up, and Night Portrait.
- Image enhancement options optimize sharpening, tone (contrast), color, or hue while using Auto Multi Program [P], Shutter-Priority Auto [S], Aperture-Priority Auto [A], or Manual [M] exposure modes to best match the taking situation. The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization.
- Automatic control over ISO-equivalent sensitivity from to 1600; can also be set manually.
- Optimized exposure with a choice of three TTL (Through The Lens) exposure modes: Metering II with 420- RGB Sensor, variable Center-Weighted Meter, or choice of Spot Meters.
- Auto exposure bracketing helps achieve the exact results desired.
- exposure compensation.
- A choice of three color modes ensures the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- Simultaneous recording of compressed NEF (RAW) and JPEG image files for the same shot helps by providing a smaller JPEG image file that can be quickly sent via email and a compressed NEF (RAW) file for more creative flexibility using PictureProject or Capture software for further enhancement.
Intuitive handling and operating ease
- Light and compact:
Dimensions (W x H x D): 133 x 102 x 76mm (5.3 x 4.1 x 3.0 in.)
Weight: Approx. 540g (1 lb. 3 oz.) without .
- Intuitive and familiar operation with ergonomically designed and sensibly located buttons and controls, including the handy multi selector and mode dial.
- Quality optical features diopter correction and information display.
- New large 2.0-inch LCD monitor located directly below the displays the large fonts of the easy-to-view easy-to-understand menu design, and the intuitive help system dialogs that make understanding easy.
- Versatile LCD playback options include Single image playback, Thumbnail image playback (4 or 9 at a time), playback, Slide show, easy Histogram indication for determining highlights and shadow values, and Highlight point displays for even quicker highlight information, with automatic image rotation for vertical shots.
- LCD control panel on camera top makes it easy to confirm settings and camera status.
- Long-life rechargeable lithium-ion with power to shoot up to 2,000 *1 on a single charge.
- Custom Settings for personalizing to match the individual’s shooting style, or different taking conditions.
- Wireless remote control of the D50 can be achieved with the optional ML-L3 remote control.
Easy image handling
- New Small function for saving within the camera at the reduced sizes of 640×480, 320×240, or 160×120 for Internet use - either for mail attachments or placement on web pages.
- In-camera page setup support makes it easy to print directly from the D50 to any PictBridge compatible printer via the supplied USB cable.
- Up to 36 alphanumeric characters can be entered in each image’s EXIF header (file information) for personal identification when are viewed in PictureProject software.
- Video connector and supplied video cable makes it easy to connect the D50 directly to a television for playing slideshows or viewing individual
Creative and versatile system components
- High-quality Nikkor : The unrivalled performance of AF, AF-S and DX Nikkor greatly expands creative possibilities.
- Built-in auto pop-up features exclusive i-TTL control, fast 1/500 sec. sync , and coverage for as wide as 18mm.
- Supports ’s Creative Lighting System when using a SB-800 and SB-600 Speedlight mounted on the ISO shoe for additional on camera output in large rooms, or for longer distance situations. Also allows off-camera multiple lighting with iTTL Technology with SB-800 and SB-600.
- Integrated Software Solutions:
Capture 4 (Ver. 4.3) (optional) is a comprehensive and remote camera control package that fully supports NEF, (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control, D-Lighting for scene-specific automatic dodge and burn control.

PictureProject is ’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. PictureProject features an intuitive user interface, and supports optional plug-ins that add functionality and creative options.

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21 Sep 08 Nikon Brings State-of-the-Art to Mid-Range with New SB-600 Speedlight

New SB-600 Expands ’s Creative Lighting System Featuring i-TTL; Offers Versatile Wireless Functions With SB-800 & D70 Built-in Speedlight

MELVILLE, NY, JANUARY 28, 2005 - ® (www.nikondigitalusa.com), the world leader in , today introduced the versatile new SB-600™ Speedlight, the latest addition to ’s Creative Lighting System. Featuring ’s next generation i-TTL™ control technology, the SB-600 delivers automatic balance fill- and advanced wireless lighting for outstanding results and creative possibilities. The SB-600 is seamlessly compatible with the newly announced D70 camera’s built-in speedlight as well as the D2H professional . The SB-600 effectively integrates with the recently announced SB-800 Speedlight, both individually and in arrangements of multiple SB-600/800 speedlights, offering consistent i-TTL control for automatic and accurate lighting for creative and complex situations.

Designed for a variety of customers ranging from experienced and amateur to beginning enthusiasts, the SB-600 incorporates a host of new features designed to make simple, accurate and creative. As part of the newly evolving Creative Lighting System, the SB-600 includes support for Advanced wireless TTL operation, and can function as a remote when controlled by the SB-800 Speedlight or the D70 camera’s built-in speedlight set to Commander Mode. Additionally, the SB-600’s Auto FP High Speed Sync Mode allows it to fire at as high as 1/8000 second when used with the D2H professional camera. Other major features include Value (FV) Lock, color information, wide area AF illuminator and built-in modeling .

“When developing the Creative Lighting System, ’s goal was to deliver a powerful lighting system that was easy to use, offered tremendous creative control without being overly complicated and integrated the advantages of to make more accurate than ever before. With the introduction of the SB-600, is realizing that goal,” said Richard LoPinto, vice president for systems at , Inc.

“’s i-TTL technology is the backbone of the Creative Lighting System, and the SB-600 inherits this inventive technology. Together with the recently introduced SB-800 Speedlight, and the D70’s built-in speedlight set to Commander Mode, the SB-600 will unleash tremendous creativity and excitement among all kinds of ,” he added.

SB-600: Continuing Advanced Wireless Lighting

The SB-600 speedlight features wireless TTL technology first introduced in ’s SB-800 Speedlight. using the SB-800 as the Controller can employ up to three groups of compatible Speedlights, with any quantity of compatible SB-600 and SB-800 speedlights within each of the three groups, to achieve Advanced Wireless i-TTL . Most major functions of the

SB-600 can be controlled remotely by the master SB-800. using the D70 camera’s built-in speedlight as the Commander Speedlight can employ any number SB-600 speedlights within one group for wireless i-TTL operation. The SB-600 can be remotely controlled either in i-TTL mode or for maximum creativity. Used with the D2H, the SB-600 can employ up to four individual frequency channels, and three groups of units.
The selection of channel settings help avoid inadvertently triggering flashes not being used by them. Used with ’s D70 camera’s built-in i-TTL speedlight as the Commander, the SB-600 settings require use of Channel 3, Group A.

In addition to the wireless , the SB-600 offers a host of additional features for ’s Creative Lighting System. Highlights of the features are:

* FV-Lock: FV-Lock ( Value Lock) is comparable to the way an
AE-Lock functions in a camera for ambient light exposure metering. Once the camera measures a correct value, the SB-600 locks this value until the resets it — helping to maintain the value exposure as the adjusts composition for a scene.

* Auto FP High-Speed Sync : The SB-600’s Auto FP function can be used with the D2H to automatically fire the speedlight in i-TTL mode at up to 1/8000 second, offering excellent opportunities to use in brighter light, with faster aperture and for faster action scenes.

* Modeling : A modeling feature in the SB-600 fires a stroboscopic burst of light for approximately one second, allowing to visually confirm lighting and shadow effects before shooting.

* Auto Adjustment using Color Temperature
Information: The SB-600 achieves a high level of when used with the D70 or the D2H. With changes in the duration of light emitted by any speedlight, there are always slight variations of color temperature. Using the D70 or D2H in Auto mode, the SB-600 communicates these slight variations in color data back to the D70 or D2H and the camera’s auto system implements the fine adjustment needed for overall excellent .

* : The SB-600 also offers a full with power ratios from full power to 1/64 power, in 1/2 step increments for independent output control and creative lighting effects.

* Custom Settings: Custom settings in the SB-600 allow to personalize the speedlight according to selected preferences.

* Wide Area Illuminators: The SB-600 features a wide area illuminator that assumes autofocus assist functions in low light conditions. The
Illuminator covers all AF-points in all , including the D2H’s new 11-point AF sensors, giving the freedom to compose their shots creatively and shoot with confidence.

* Additional features: Additional features in the SB-600 include a large
, ergonomic controls, a rotating head which tilts horizontally and vertically, accessory filters for special color effects and emulation of fluorescent and incandescent lighting, front and side ready-light indicators for easy viewing, and a locking shoe.

The SB-600 is compatible with all digital and , achieving performance that is limited by each camera’s capability. The SB-600 will realize full i-TTL control when used with the D2H or D70 cameras, and D-TTL control and Auto Aperture (AA) when used with the D1, D1X, D1H and D100 cameras. The SB-600 will offer TTL and Non-TTL Auto control when used with all . The SB-600 Speedlight will be available at authorized dealer locations in Spring 2004. Price will be announced approximately 30 days prior to first sales.

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21 Sep 08 Finding A Digital Camera Online

Author: David Faulkner

The great international market bazaar known as the Internet has rapidly made inroads on the territory of traditional brick and mortar retailers, and has in fact become the preferred shopping venue for millions of consumers. The Internet allows people to shop a their convenience from the comfort of their homes without spending money on gas and time fighting traffic.

Internet shopping also allows consumers to comparison shop online, reviewing the features of different items and finding the best prices. While there are, of course, things that should not be purchased online like perishable foods or live animals, it would be very hard to run a search for a non-perishable item an not find someone, somewhere ., who is selling it on their website.

Concerns About Shopping Online

Electronic items are especially in demand for online purchase, and many thousands of people have bought or considered buying a online. While the chances of getting scammed when purchasing a high-end item like a online do exist, they are probably greater than the chances of being cheated by a regular store or by purchasing a camera through the classifieds.

Internet retailers, like traditional ones, live and die with their customer base, and if they cannot get repeat business, will be doomed. Being conned when you purchase you online guarantees you will not be a return customer, and also guarantees bad publicity for the seller.

People buy for different reasons; environmentally conscious consumers like them because there are no polluting chemicals involved in the production of digital . Others like them because they allow instant viewing of a , and because there are software which can turn even the most amateur into a budding Ansel Adams.

If you’re considering buying a online, you can feel good both about doing you small part to protect the environment, and about owning a technology which appears to be the future of amateur . While your online purchase may not get you the superlative quality that professional create with and darkrooms, it will get you started, and the technology is improving by leaps and bounds.

What To Look For In A

When shopping for your on line, research its capacity and pixilation; the greater its pixelation number, the better the and detailing of your will be. But the price you pay for a online will increase as its pixelation does.

The number of your can store is determined by its capacity; however, you can always purchase extra capacity by getting an additional card, just like you can buy extra for your personal computer. The very first could hold up to thirty , making them competitive with 36- rolls of photographic .

Today, however, even priced in the medium range will store a hundred of more . Once you’ve settled on ho much pixilation and capacity you need, and found the camera website offering it at the best price, you should be ready to buy your digital cameral online!

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21 Sep 08 Ten Points to Remember When Buying a Digital Camera

Author: Ernie Delgado

Professional know exactly what they’re looking for when they purchase a . Years of experience and fine tuning every day makes the choice clear for them. For the rest of us, a purchase can be a daunting experience. I know when I first got into the technology seemed a little intimidating- but it doesn’t have to be. Here’s a short guide with ten things to look for when, as an amateur , you’re ready to replace that antique sitting on the top shelf of the closet.

1. – When first came out, it was all about the . There was a wide variety of sizes (and prices) available- however, now most of even the smallest are 5 , which is more than adequate for your typical 4×6 vacation and the occasional 8×10. The time to go larger is when you want to regularly create larger - or you want to be able to in on areas of specific detail and print those. The compromise you must make for those larger is more space used on your card, so if you get a higher camera, make sure to pick some extra cards.

2. – For most amateurs, and are a mystery. What should I use when? The manufacturers have addressed this with scene preset modes. Picking the correct mode allows you to select the proper settings of, for example, a close-up by simply clicking ‘’ instead of manually configuring the camera. If you’re interested in as a hobby, manual configuration options are something you should look for.

3. Zooms –There are two types of available, optical and digital. The one you should really pay attention to is optical - using optical are sharper. Also understand that when the camera is using the higher , it will be more vulnerable to shaking, so you may want to pick up a tripod if you’ll be using that most of the time.

4. Size – Take a little time to think about what you’re going to be using your camera for. There’s always a tradeoff between size and functionality- here’s a quick summary:
a. Ultra Compact – small, light pocket . Some may have fewer features.
b.Compact- fit in a modest , great for point and shoot .
c. Advanced- more functionality here along with more size. Typically we see buttons for modes as opposed to menus (which saves having to navigate), better zooms, and they also accept accessories (, filters, etc.)
d. Digital Single () – Heavy and large, these offer the best functionality; typically professionals and serious use them.

5. Weight – Hand in hand with size is camera weight. Generally speaking, more features equals more weight, so think carefully about what you really need. A small, light camera with fewer features is a better choice if you want to take it everywhere and get lots of , as opposed to a heavy monster you dread having to lug and only use once in a while.

6. –Basically come in two formats, proprietary packs, and then there are cameras that accept AA . If you get a camera with the proprietary pack, it’s worth it to purchase another one as backup, because invariably you’ll want to take a and the will die. I recommend getting a camera that allows you to use AA - if you need to buy a set in pinch you can, and you also have the flexibility of buying rechargeables and using them again and again.

7. Speed- When you are ready to purchase, be sure to check out the lag on button press. If you want to things in motion (kids, pets, sports, etc) it can be very frustrating to try to snap that perfect and have the image captured 5 seconds later after the moment has passed. Some cameras offer continuous shutter mode, which allows you to snap in sequence. For most amateurs 5 frames per second is adequate.

8. Manual Focus – part of the beauty of is most of them take care of focusing for you. In some situations you may want the ability to manually focus to bring out detail.

9. Low Light Modes – Some cameras have auxiliary lights to help focus or even night vision mode. If you’re going to be taking at night, it’s worth the money to add this to your checklist.

10. Accessories- Most people focus exclusively on the camera, and the accessories are an afterthought. Depending on where you buy your camera, you may be able to get a package deal that includes things you would have to buy anyway, like a case, cards, extra and the like. If you buy your camera in a camera store don’t be afraid to negotiate, many will give you a better price or throw in extras like lessons.

When you buy a there’s no need to be intimidated, just do some research online and have an idea of what you want to do with your camera, create a list of important points, and then buy with confidence.

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20 Sep 08 Easy to Use Nikon Digital Camera

Camera is an option of capturing the beautiful moments of life. Many years ago, capturing the beautiful moment was not easy. Users or had to set the camera and after a boring process it was possible to capture the . Now everything has changed. Continue improvements of camera have changed methods of capturing. used for professional or entertainment is easy now. has changed the methods of capturing and videos.

There are many available in the market, but has occupied a special place in the market as well as in the heart of users. All are good for something, but users want clear and detailed image captured by the camera. Users also want camera that should be easy to use and have a few functions like simple camera. For that are suitable for you. Suddenly occurred actions can be easily captured with its help.

People are sure of buying because they know that they are paying for quality, durability, functionality and reputation. The advantage of these is that it gives the opportunity to amateur to have the quality professional shot. produced less expensive units of their . houses a top reputation in the world.

D2X is packed with all possible features, which most amateurs will hardly use in a lifetime as this camera is very expensive. D80 shares many features such as improved auto-focus, interchangeable , 10.2 mega-pixels, wider range and longer life. are loaded with hi-speed USB card reader, card, and .

Now FX format D700 is the camera that will definitely fit for your needs. This newly launched equipped with 12.1 mega- FX-format sensors. It can work with an area of up to 36.0 x 23.9mm. It is capable of taking 5 frames per second that gives you an option of shooting anything successfully. P4 houses 8 mega-pixels with 2.5 inch viewing screen with auto mode. S50C offers 7.2mega-pixels and houses a wireless interface. This camera is impressive with 3 inch viewing screen, three times optical and four times digital .

There are a lot of available and they are their own reputation in various areas. You are to select one according to your requirements.

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20 Sep 08 How to Compare Digital Camera Features

Author: Frederic Madore

The day you decide that you need to buy a you will need to consider various facts. By doing this you will be ready to compare the various features and decide which you wish to buy. There are of course many features available when we talk about so you will need to isolate what features interest you as a before buying.

So you may start by asking what are the features you want are or need that will help you take great looking . One important factor you might want to consider is the amount of that is offered on the various type of .

Of course if you want to compare features like this you might want to have a buyer’s guide that will list all the various features for each . For example you will be able to compare the amount of pixels for each you consider buying. Always keep in mind that the amount of pixels will usually determine what will be the quality of your . The more pixels you have the greater the quality.

Another factor you should consider when you compare features is: What will you do with your camera. Is the camera you are looking at is for amateur , semi-serious or serious ? Determining this will bring you one step further from buying the camera you need.

When you start to compare features you will soon be submerge by more info that you were actually looking for. They key is to look for the one you want instead of being overwhelmed by features you don’t need. Some of those feature apart form the amount could be your options. Do you want your to turn into sepia, or soft with the use of your filter?

One point I strongly suggest you look into when you compare features is the shooting modes you get with your camera. You should find indications about various features like the focusing or of various . Whether it is , , or any other brand of , make sure you don’t overlook this aspect.

Of course the information you will gather to help you compare features will mostly be of technical nature. Make sure you look at various sources of information. Another great place to look for information is to buy magazines. They will help you compare features that allow you to take with special effects.

These special effects could be special that allow you to take from a totally new angle or focus enabling you to crop some of the surrounding areas of you subject.

Of course if you want to take great (who doesn’t want to) it helps to have many different helpful features in your camera. It is up to you to find what features you want in your camera by gathering the right information and doing research in magazine, internet articles and buyer’s guide to help you compare features.
All those information will help you identify what type of camera you need to best suit your needs. You will need as much sources of information as you can to compare features. This is surely the best way to make sure you buy the one that you need.

This way you can select the best type of that is suited for your needs. To compare features you need all of these different sources. This way you have a wide choice of to look at.

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19 Sep 08 How to Compare Digital Camera Features

Author: wa Wanjiru

When we are ready to buy a we need to look at various facts. These facts will help us to compare features and eventually decide which we wish to buy. As there are many features that can be present in the various you will need to isolate the main points and features of interest to you.

By narrowing this field of comparison we can look for only the items that will help us take great looking . Among these items to be compared can be the amount of pixels that are offered in each type of .

To compare features like this you should have access to a buyer’s guide that will inform you about the amount of pixels that can be found in a . The amount of pixels will normally mean that your quality will be very good.

You can also compare features to see if a is suited for the amateur , semi-serious , the serious amateur who is looking to better their or even professional .

The various information that you can find about will let you see what different features are present in a certain . You will also see when you are looking to compare features of two or three , if these have the ability to turn your into sepia, , or with the use of filters.

As you compare features it is necessary to see what types of shooting modes are present in the that you want. There should be indications about the focusing and of different like , , , and even Pentac .

These different types of information that you can find, will help you to compare features that are of a technical nature. There are other sources of information like magazines that will let you compare digital features that allow you to take with special effects.

These effects can be how a feature works to give you an unexpected shot from a totally new angle or the way that you can change the focus of a by cropping the surrounding areas of your subject.

To take great looking it also helps to have a that provides you with many different helpful features. The many different sources that you can use like magazines, internet articles, and even buyer’s guides will allow you to compare features.

This way you can select the best type of that is suited for your needs. To compare features you need all of these different sources. This way you have a wide choice of to look at.

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18 Sep 08 Beginning Photography Tips, Comparing Different Digital Camera Features

Author:

When we are ready to buy a we need to look at various facts. These facts will help us to compare features and eventually decide which we wish to buy. Using a few beginning tips will help us identify the many features that can be present in the various as we will need to isolate the main points and features of interest to you.

By narrowing this field of comparison we can look for only the items that will help us take great looking . Among these items to be compared can be the amount of pixels that are offered in each type of .

To compare features like this you should have access to a buyer’s guide that will inform you about the amount of pixels that can be found in a . The higher the amount of pixels will normally mean that your quality will be much better than one with fewer pixels…

You can also compare features to see if a is suited for someone who is beginning , the amateur , semi-serious , the serious amateur who is looking to better their or even professional .

The various information that you can find about will let you see what different features are present in a certain . You will also see when you are looking to compare features of two or three , if these have the ability to turn your into sepia, or can be used for digital or with the use of filters.

As you compare features it is necessary to see what types of shooting modes are present in the that you want. There should be indications about the focusing and of different like , , , and even Pentac .

These beginning tips will help you to compare features that are of a technical nature. There are other sources of information like magazines that will let you compare digital features that allow you to take with special effects.

These effects can be how a feature works to give you an unexpected shot from a totally new angle or the way that you can change the focus of a by cropping the surrounding areas of your subject.

To take great looking it also helps to have a that provides you with many different helpful features. The many different sources that you can use like a digital magazine, internet articles, and even buyer’s guides will allow you to compare features.

Using these few beginning tips of comparing the different features of cameras you can select the best type of that is suited for your needs. To compare features you need all of these different sources. This way you have a wide choice of to look at.

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