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21 Sep 08 Nikon Introduces New SB-800 Speedlight With i-TTL Technology

Designed For D2H Professional , SB-800 Offers Full Wireless Remote Control for Multiple Speedlights; New Level of

MELVILLE, NY, JULY 22, 2003 - (www..com), the world leader in , today introduced the SB-800™ speedlight, the foundation for a new Creative Lighting System. The SB-800 features powerful new i-TTL™ control system for automatic balanced fill- and advanced wireless lighting that delivers outstanding results creative new possibilities. The SB-800’s i-TTL Balanced Fill- control utilizes ’s new Advanced Data Communication system to introduce improved monitor-pre- and wireless operation.

Designed for professional and enthusiasts, the SB-800 offers groundbreaking new features when used with ’s new D2H professional camera. These features include advanced wireless control for multiple SB-800 speedlights that are controlled by a master speedlight, new Auto FP high-speed sync, new Value (FV) lock, color information communication for improved and a new Wide-Area AF Assist Illuminator that is tailored to the D2H’s new 11-area Multi-Cam 2000 AF sensor module. Combined with other cameras, the SB-800 offers performance comparable to the highly successful SB-80DX speedlight.

“While developing the new D2H professional camera, recognized the opportunity to create a new speedlight system that could harness the revolutionary technology incorporated in the camera and respond to professional ’ needs. The result is the SB-800 speedlight, ’s most system, featuring revolutionary new i-TTL advanced wireless control ,” said Richard LoPinto, vice president for systems at , Inc. “The SB-800 will find creative uses in studios, remote locations and any number of -taking situations where need to carry a compact, versatile and powerful light system that works automatically and maintains tremendous creative control,” he added.

SB-800: Advanced Wireless Lighting Control for Easier Creative Lighting

The SB-800 speedlight system features new wireless technology that enables to fully control up to four groups of SB-800 speedlights wirelessly. This set of four includes one Master Controller and three remote groups - each of which can contain any number of SB-800 speedlights for total lighting control. A majority of features for speedlights within each group can be individually controlled from the Master Controller. These settings are made and confirmed on the Master Controller’s large dot-matrix . All speedlights within this wireless arrangement can operate in i-TTL mode for completely automatic exposures - which are calculated via a new monitor pre- function that measures light from each source and combines them with overall camera exposure readings - producing an accurate, well exposed with balanced lighting. Each group within the wireless arrangement can also be programmed to different modes such as i-TTL AA, or , or any combination of these modes.

One of the most appealing features of ’s i-TTL wireless system is the ability to adjust compensation settings on the fly for each group of speedlights, from the Master Controller. This makes controlling light output from speedlights placed in hard to reach locations simple and effortless. The SB-800 makes multiple as easy as using a single speedlight mounted on a camera, without the hassles of cables or stands.

In addition to wireless , the SB-800 offers significant new features designed for high-speed and exceptional overall accuracy. Highlights of these new features include:

- Auto Adjustment using Color Temperature Information: The SB-800 achieves a high level of when used with the D2H camera. With changes in the duration of light emitted by a speedlight, there are slight variations of color temperature. Using the D2H in Auto mode, the SB-800 communicates these slight variations in color data back to D2H and the camera’s auto system implements the fine adjustment needed for overall excellent .
- FV-Lock: FV-Lock ( Value Lock) is comparable to the way an AE-Lock functions in a camera. Once the camera measures a correct value, the SB-800 locks this value until the resets it - helping to maintain the value for correct exposure of the subject.
- Auto FP High-Speed Sync : The SB-800’s Auto FP function can automatically fire the speedlight in i-TTL mode at up to 1/8,000 second, offering excellent opportunities to use in bright light with fast aperture .
- Modeling : A modeling feature in the SB-800 fires a stroboscopic burst of light for approximately one second, allowing to visually confirm lighting and shadow effects before shooting.
- Quick Recycle Pack: Included with the SB-800 Speedlight is the SD-800 Quick Recycle pack that cuts recycling time in the SB-800 to as short as 2.7 seconds for full power manual .
- Additional features: Additional features in the SB-800 include coverage, bounce and rotating head, large LCD read-out panel, accessory filters for special color effects and emulation of fluorescent and incandescent lighting, robust locking shoe, and autofocus assist light.

Seamless Functionality Within ’s Total Imaging System

The SB-800 offers 3D Multi-Sensor Balanced Fill- function with ’s F5, F100, N80 and N75 and offers Matrix Balanced Fill- with the N65 . The SB-800 also provides D-TTL performance with cameras including the D1x, D1H, D1, and D100. With the new D2H camera, the speedlight offers advanced i-TTL control. The D2H is also fully compatible with all DX-series speedlights, including the SB-80DX, SB-50DX and SB-28DX. The SB-800 speedlight will be available at authorized dealer locations in the fourth quarter of 2003.

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