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21 Sep 08 Nikon Introduces D70s Digital SLR Camera; Offers Upgrades to 2004’s “Camera of the Year”

6.1- D70s Features Internal and External Refinements to Become a Worthy Successor to the Venerable D70 Camera

MELVILLE, NY, APRIL 20, 2005 - Incorporating upgrades based on user feedback and advancement in technologies, ® (www..com) today introduced the D70s™ 6.1-effective camera. The D70s builds on the success of its popular predecessor, the D70, with multiple internal and external refinements including an improved autofocus system, larger LCD monitor, the addition of a remote cord port, new graphic user interface, among several other enhancements. Designed for a broad range of consumers from experienced and amateur to beginning enthusiasts and hobbyists, the D70s offers a proven track record of superior , robust performance, and advanced new features.

The D70s maintains leadership in its class of cameras and offers tremendous value to customers by combining various new and existing technologies into a comprehensive feature set. Its DX format 6.1-effective sensor is optimized to deliver with excellent and clarity. An improved autofocus system delivers enhanced performance, especially in Dynamic area AF and Dynamic area AF with closest subject priority modes. This combined with ’s unique Dynamic Buffer technology (that allows the camera to continuously take up to 144 at a speed of three per second*) makes the D70s even more responsive and when photographing fast moving subjects.

’s commitment to its customers is exemplified with the introduction of the D70s. has taken an internationally best-selling camera and made it even more appealing to hobbyists and enthusiasts by incorporating a range of enhancements and new features that were based largely on the feedback we received from our customers and research findings,” said Steve Heiner, general manager of Systems for Inc. “The D70s now represents the best combination of performance and value for enthusiasts, and offers superb , advanced speed and simple, intuitive usability. We are confident the D70s will continue to build on the popularity of the D70.”

Smart New Enhancements

The D70s incorporates a host of new enhancements and refinements internally and externally, in addition to all of the advanced features and innovations found in the D70:

- A refined 5-area autofocus system now has an all-area search priority to go along with the camera
- single area, dynamic area, and close subject priorities, improving the camera’s ability to acquire focus on fast moving subjects within the frame.
- The camera now boasts a larger 2.0″ LCD monitor, making it easier for users to review and access menus.
- A new remote port for the MC-DC1 electronic cable release (optional) allows users to trigger the camera and hold the shutter open via an electronic cable release
- A built-in Speedlight with a wider angle of coverage, supports 18mm .
- A new easier-to-read menu design in the D70s uses color-coded menus, and a larger type-face.
- A higher capacity EN-EL3a offers users more per charge. The EN-EL3a comes with a new, smaller MH-18a charger. Both the new and charger are included with the D70s.

System Versatility: DX Nikkor

The D70s joins ’s current selection of models and inherits the popular DX format sensor and F-Mount, making it seamlessly compatible with all AF Nikkor and ’s exclusive DX Nikkor . Designed exclusively for use with DX Format cameras, DX Nikkor deliver a wider angle, higher performance, and outstanding center-to-edge-to-corner , while realizing smaller and lighter designs. All DX Nikkor have a angle comparable to that of format with a 1.5x factor. Since the introduction of the DX Nikkor , the series has grown to include six . These include:

- New AF-S DX -Nikkor 18-55mm f/3.5-5.6G ED
- New AF-S DX -Nikkor 55-200mm f/4-5.6G ED
- AF-S DX -Nikkor 18-70mm f/3.5-4.5 IF-ED
- AF-S DX -Nikkor 17-55mm f/2.8G IF-ED
- AF-S DX -Nikkor 12-24mm f/4G IF-ED
- AF DX Fisheye-Nikkor 10.5mm f/2.8G ED

Simplified Creativity: Revolutionary Built-in Speedlight with i-TTL

Taking its cue from the D70, the D70s’ built-in Speedlight offers a level of performance that is unrivalled in any other camera in its class. Designed to be a part of ’s growing Creative Lighting System, the D70s’ built-in Speedlight adopts ’s exclusive i-TTL control technology. In addition to normal on-camera use, the D70s’ built-in Speedlight can also be used in Commander Mode to remotely control one group of multiple SB-600 or SB-800 Speedlights wirelessly, offering users remarkable creative lighting control while still maintaining point-and-shoot simplicity. Alternately, an SB-800 can be mounted on the D70s and used as the Master Speedlight for even more control of up to three remote groups of wireless Speedlights, with each group consisting of any number of SB-800 or SB-600 Speedlight units. The D70s lets you shoot at synchronized speeds up to 1/500 second for great fill effects under brighter light conditions, while FV Lock maintains the measured value while recomposing the shot so you still achieve the appropriate output for the subject.

Powerful Software: New PictureProject™ and PictureProject In Touch

Software is a key component of the digital experience, and a key component of ’s Total Imaging System. After conducting exhaustive worldwide research into customer expectations, requirements and work habits, has developed the new PictureProject 1.5 image management and editing software. Based entirely on a new software architecture that empowers customers of varying skill levels to maximize their digital experience, PictureProject 1.5 boasts powerful features wrapped into a brand new interface that navigates quickly and is easy to master. While PictureProject 1.5 is already a dynamic new addition to , the software also supports plug-ins, allowing users to add new features, as technology and the market evolve. The software allows users to easily transfer to PC’s or MAC’s and browse, organize, and share them. With support for JPEG, TIFF and NEF and compressed NEF (RAW) files, PictureProject 1.5 works in close unison with Capture 4.2 as the ideal companion to its powerful feature set.

With ’s PictureProject In Touch™, users can share without attaching them in an email or uploading them to a website. PictureProject In Touch is a free desktop software application, available via download on www.nikonnet.com and included with the newest version 1.5 of PictureProject™ software. It enables the fast, seamless and easy transfer of between a sender and one or more recipients and can be viewed as full-screen slide shows with the click of a button. With this powerful software, can ensure that its customers will always keep ahead of the technology curve.

The D70s will be available either as an Outfit or a Set. The D70s Outfit includes the , rechargeable , charger, new PictureProject™
software, neck strap and the new high-performance AF-S DX Nikkor 18-70mm f/3.5-4.5G IF-ED lens. The D70s Set includes all items mentioned above except the lens. The D70s Outfit will be available for an estimated street price of $1199.95, while the D70s Set (body only) will be available for an estimated street price of $899.95*1. The camera will ship in early May 2005.

MAJOR FEATURES OF THE D70s

Accurate, vivid color

- 6.1 effective DX Format imaging sensor produces 3,008 x 2,000- with high and superbly sharp details.
- Advanced processor uses advanced algorithms to optimize , while also controlling auto , auto tone and color control, as well as real-time processes to diminish digital noise and produce beautiful long exposure shots.
- Accurate achieved by ’s acclaimed Meter with 1,005- for highly precise control over under widely varied lighting conditions.

High Performance and Quick Response

- Continuous shooting at 3 frames per second for a continuous burst of up to 144 (When using JPEG NORMAL - Large setting, and a SanDisk SDCFH (Ultra II), SDCFX (Extreme/Extreme III), or Lexar Media 80X WA ™ card) thanks to improved buffer handling, faster image processing, increased card access speed and greater system bus bandwidth. (The number of
continuous shots possible in a single burst may be fewer depending on the type of CF card used.)
- Ultra-short shutter time lag is hardly noticeable and offers very quick response.
- Immediate power-up has the D70s ready to take before your finger can reach the shutter button.
- High-speed, high precision 5-area AF system with predictive focus tracking and Lock-on™ ensures quick response and sharp focus, while an AF-assist illuminator helps ensure top performance in dark situations.
- Fast with a range from 30 to 1/8,000 sec. for full creative control.
- Fast sync up to 1/500 sec. available for great fill-effects under brighter light conditions.

Optimized and Predictable Results

- Seven Automated Digital Vari-Program selections easily accessed from the Mode Dial deliver automatic operation that optimizes , sharpening, tone, color, and hue for crisp and vivid results that match the intended shot. Selections include Auto, Portrait, Landscape, Close-up, Sports, Night Portrait, and Night Landscape.
- Image enhancement options optimize sharpening, contrast, tone, color, and hue while using Auto Multi Program [P], Shutter-Priority Auto [S], [Aperture-Priority Auto A], or [Manual M] exposure modes to best match the scene or intended use for the . The easy to set choices include Normal, Vivid, Sharp, Soft, Direct print, Landscape or Custom optimization
- Optimized exposure with a choice of three TTL exposure modes, including ’s acclaimed Meter with 1,005- RGB Sensor, variable Center-Weighted Meter and choice of Spot Meters.
- ’s built-in iTTL automatic balanced Fill- can shoot at synchronized speeds up to 1/500 second for great fill effects when shooting in brighter lighting conditions; compatibility within ’s Creative Lighting System.
- exposure compensation; a comprehensive selection of compensation tools enable more versatile taking; tools for ambient light, illumination and the two combined are provided.
- New Generation Color Reproduction System offers a choice of three color modes to ensure the best match for the shot when operating the camera manually.
Mode Ia: Renders natural-looking skin tones out of the camera. (sRGB)
Mode II: Realizes a wider color range suited for processing or retouching. (Adobe RGB)
Mode IIIa: Renders vivid landscape and flora colors out of the camera. (sRGB)
- JPEG and NEF Combination Filing System enables simultaneous recording of compressed NEF (RAW) and JPEG data for the same shot to optimize and accelerate workflow.
- Exclusive use of Compressed NEF files to maximize number of raw possible for each
CF card used.

Creative and Versatile System for Subtle Expression

- High-Quality Nikkor : The unrivalled performance of AF, AF-S and DX Nikkor expand creative possibilities to the maximum.
- Built-in auto pop-up features exclusive i-TTL control, fast 1/500 sec. sync , and supports ’s Creative Lighting System for wireless control of remote SB-600 and SB-800 Speedlights. Also supports wide-angle up to 18mm.
- ISO shoe makes it easy to attach an SB-600 or SB-800 Speedlight directly to the camera.
- Integrated Software Solutions:

Capture 4 (optional) is a comprehensive and remote camera control package that fully supports NEF* (compressed and uncompressed) (RAW), TIFF and JPEG data. Among other features, the package offers Image Dust Off sensor dust and particle shade removal control; D-Lighting for scene-specific automatic dodge and burn control; and transformation of shots from the AF DX Fisheye-Nikkor 10.5mm f/2.8G ED lens to ultra-wideangle .

Project is ’s versatile bundled software that simplifies and improves data transfer, as well as browsing and editing of image files. Project introduces an entirely new intuitive user interface, and supports exclusive plug-ins for added function.

Improved Overall Performance

- Large 2 inch LCD monitor with user-friendly menus located directly below the displays bigger menu fonts and icons that use familiar keywords for ease of understanding. A protective clear LCD cover is also included with the D70s.
- Versatile LCD playback options include Single frame, Thumbnail (4 or 9 segments), playback (up to 4.7x), Slide show, Histogram indication, and Highlight point displays with automatic image rotation for vertical shots.
- 25 Custom Settings allow you to personalize the operation of your D70s to match your shooting style or the demands of different shooting conditions
- Remote control operation made available with optional ML-L3 (IR) or MC-DC1 electronic cable release.
- Direct printing from the D70 to any PictBridge compatible printer using the supplied USB cable.

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