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21 Sep 08 NEW NIKON COOLPIX S10 ADDS VIBRATION REDUCTION TO A POWERFUL 10X OPTICAL ZOOM FOR IMPRESSIVE PICTURES FROM ANY ANGLE

’s popular compact unique body design, enhanced and sharing features make the COOLPIX S10 a great camera for parents, travelers, concert and sporting enthusiasts

MELVILLE, NY (August 24, 2006) - announced today the addition of a 10x camera with to the COOLPIX Style series line-up. The new COOLPIX S10 features an incredible 10x optical -Nikkor glass lens, Vibration Reduction (VR), 6.0 effective , a 2.5, LCD and an innovative, compact swivel design allowing the long- camera to fit into a shirt pocket. The 10x powerful, optical combined with ’s VR and innovative body design gives digital unprecedented freedom and creativity with the ability to take from a wide range of angles such as overhead, from the hip and even self portraits.

“Creativity is written all over this camera. This stylish camera, with a 10x optical , Vibration Reduction and ’s expansive in-, is great to take to a sporting event, concerts, vacation and just about anywhere,” said Bill Giordano, General Manager Marketing, COOLPIX for , Inc. “The COOLPIX S10 makes it easy to take great-looking from almost any angle.”

With a distinctive wave-surface design and a high-quality finish, the COOLPIX S10 is as attractive as the it captures. But even more impressive, the COOLPIX S10 features 6.0 effective image as well as a built-in 38-380mm ( equivalent) 10x -Nikkor lens - making it easy to compose everything from close portraits to wide-open scenery with fine detail and vivid color. The S10 provokes creativity with the camera’s swivel body design, and a bright 2.5-inch LCD, which allows users to frame shots with accuracy.

The COOLPIX S10 features a handy One-Touch Portrait Button that provides direct access to three unique In-Camera Image Innovations to fix common problems. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects with insufficient light. The S10 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that automatically identifies and saves the sharpest image from a series. Taking convenience even further, the COOLPIX S10 with its supplied rechargeable lithium-ion , can take up to 300 shots on a single charge. The COOLPIX S10 is PictBridge compatible so there’s no need to use a computer at all when printing - just connect the camera straight to a PictBridge-compatible printer and print directly, easily and without delay.

With the advantage of Vibration Reduction (VR) capability, the COOLPIX S10 allows users to overcome camera shake to take sharper, more stable in a range of shooting situations. Since the camera offers increased light sensitivity, up to an impressive ISO 800, users can get great-looking results in lower light without the need for an extended exposure.

An ample choice of Scene modes makes operation even easier in a wide range of common shooting situations. Simply select the most appropriate mode and the COOLPIX S10 automatically determines and sets the optimum combination of settings. In all, there are 15 Scene modes to choose from and 4 of them feature Scene assist, which helps users to achieve more attractive composition. The COOLPIX S10 adds new entertainment to with ’s Pictmotion function that lets users combine , movies, music and visual styles for automatically produced audiovisual shows, in-camera. And because the LCD of the COOLPIX S10 has an impressively wide viewing angle of 170 degrees, it’s easy for everyone to gather and watch Pictmotion shows together.

Simply select any favorite movies and , decide on a visual style, and then pick one of 5 music files pre-installed in the camera or load up to 3** of your own to compliment the mood. The COOLPIX S10 then automatically combines these elements to produce a polished production with transitions between and movies synchronized to the choice of music.

The S10 includes 16 MB of internal and operates on an EN-EL5 Lithium-ion rechargeable and charger.

The S10 will be available at retail nationwide in September 2006 with an MSRP of $399.95. For more information on the S10 and other COOLPIX cameras, please visit www..com.

*Without or card
** Via PictureProject for Windows only.

About
, At the Heart of the Image™. Inc. is the world leader in digital imaging, precision and imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional . Inc. distributes the Total Imaging System of consumer and professional cameras, Nikkor , Speedlights and System Accessories; COOLPIX® compact ; COOLSCAN® digital scanners; ; software products and sports and recreational . At the heart of every camera is ’s Exclusive Feature System, making it easy for anyone to take amazing digital . Through the Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) -US or visit www..com, which links all levels of to the web’s most comprehensive learning and sharing communities.

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